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1

Siddons, Marcus Timothy. What are the challenges faced in brand building for an SME?. Oxford Brookes University, 2003.

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1955-, Bertoni Alberto, Cervini Rosangela, Armiraglio Federica, Castiglione Olona (Italy), and Liceo artistico A. Frattini (Varese, Italy), eds. Lo specchio di Castiglione Olona: Il palazzo del cardinale Branda e il suo contesto. Città di Castiglione Olona, 2009.

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1955-, Bertoni Alberto, Cervini Rosangela, Armiraglio Federica, Castiglione Olona (Italy), and Liceo artistico A. Frattini (Varese, Italy), eds. Lo specchio di Castiglione Olona: Il palazzo del cardinale Branda e il suo contesto. Città di Castiglione Olona, 2009.

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PhD, Michael Llewellyn-Williams. Brand Mechanics: The Art and Science of Building Brands. Chromium Books, 2013.

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The Art of Building a Brand. Orient Paperbacks,India, 2005.

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Brand Psychology: The Art and Science of Building Strong Brands. Routledge, Chapman & Hall, Incorporated, 2023.

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Brand Psychology: The Art and Science of Building Strong Brands. Routledge, Chapman & Hall, Incorporated, 2023.

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Carcamo, Julia. Reel Marketing: The Art of Building a Casino Brand. Independently Published, 2020.

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9

George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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George, David. Black Boy, Create!: An Interactive Guide to Building Vision, Brand, and Social Influence. David George & Co., LLC, 2022.

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Gill, L. Capture the Mindshare and the Market Share Will Follow: The Art and Science of Building Brands. Palgrave Macmillan, 2013.

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Talks, Armani. Art and Science of Storytelling: Learn How to Tell Better Stories in Conversations, Business Communication, Leadership and Brand Building. Independently Published, 2022.

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Barlow, Chase. Storytelling: Master the Art of Telling a Great Story for Purposes of Public Speaking, Social Media Branding, Building Trust, and Marketing Your Personal Brand. Byzine, 2020.

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Hughes, Jo Alice. The Art of Building a Brand: CEOs from BBDO Worldwide, Global Fluency, Stanton Crenshaw Communications & More on the Secrets Behind Successful Branding ... (Inside the Minds Series) (Inside the Minds). Aspatore Books, 2002.

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17

Saksen, Yulia, Tham, Judy, Yap, Kimming. Are You Brand Dead?: The Creativeans Brandbuilder? Approach To Building Your Brand. Creativeans Pte Ltd, 2017.

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Gross, Valerie J. Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216027126.

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This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determi
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19

Flom, Jonathan. Act Like It's Your Business. Scarecrow Press, 2013. https://doi.org/10.5040/9798881838942.

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Many actors treat their profession as a purely artistic endeavor, rarely conceding that there is more to making a living than simply showing up on stage or in front of a camera. By refusing to seriously acknowledge that self-promotion is vital to their livelihoods, many performers can get quickly discouraged by the vicious circle of audition and rejection. However, with a little foresight and planning, actors can learn how to become their own best advocates for a career in the business of show. In Act Like It’s Your Business:Branding and Marketing Strategies for Actors, Jonathan Flom helps act
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Feuernutzung und Brand in Burg, Stadt und Kloster: Im Mittelalter und in der Frühen Neuzeit. Michael Imhof Verlag, 2015.

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21

Miles, Jason G. E-Commerce Power: How the Little Guys Are Building Brands and Beating the Giants at E-Commerce. Morgan James Publishing, 2021.

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Miles, Jason G. E-Commerce Power: How the Little Guys Are Building Brands and Beating the Giants at E-Commerce. Morgan James Publishing, 2021.

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Dority, G. Kim. Rethinking Information Work. 2nd ed. ABC-CLIO, LLC, 2016. http://dx.doi.org/10.5040/9798216008217.

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A state-of-the-art guide to the world of library and information science that gives readers valuable insights into the field and practical tools to succeed in it. As the field of information science continues to evolve, professional-level opportunities in traditional librarianship―especially in school and public libraries―have stalled and contracted, while at the same time information-related opportunities in non-library settings continue to expand. These two coinciding trends are opening up many new job opportunities for LIS professionals, but the challenge lies in helping them (and LIS stude
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24

Loucadoux, Michelle. I'm Talented... Now What? Rowman & Littlefield Publishing Group, Inc., 2020. https://doi.org/10.5040/9798765192108.

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It is often assumed that successful artists have “made it” forever when they are “discovered” by a producer, director, or agent. But the reality is that a career in the arts requires research, careful planning, networking, financial prowess, thoughtful specificity, and dedication to creating a career with longevity. I’m Talented . . . Now What? helps aspiring performing artists make actionable plans to pursue a successful, financially stable career. Using dozens of exercises and templates throughout, Michelle Loucadoux fosters creativity, specificity, and practicality through a 16-week workboo
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Johnson, Ashley. Take the Fear Out of Teaching Fitness Classes... and Earn More Money Today!: A Book for New Fitness Instructors Who Are Building a Fitness Brand. Independently Published, 2020.

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Hoff, Timothy J. Saving the Doctor-Patient Relationship and Raising Expectations. Oxford University Press, 2017. http://dx.doi.org/10.1093/oso/9780190626341.003.0007.

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We are moving quickly toward a corporately controlled, transactionally focused health care delivery system, one that sees patients as “consumers.” Retail thinking continues to take hold in the industry, emitting a rhetoric that promises much and places the organization at the center of the patient’s interactions with the system. Preserving strong, effective doctor-patient relationships in the midst of such change requires the medical profession to focus more on relational care in its training and advocacy; raising the importance of relational features such as trust and empathy in performance m
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27

Sweet, Julia. Russian Hackers and the War in Ukraine. The Rowman & Littlefield Publishing Group, 2023. https://doi.org/10.5040/9781978728592.

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Since the beginning of the Russian aggression in Ukraine (February 2022), hackers have become more active on a global scale. The clashes between Russian and Ukrainian “cyber armies” are at its central front line. Russian Hackers and the War in Ukraine: Digital Threats and Real-World Consequences scrutinizes the unique situation where cyber criminals, who usually operate clandestinely, have surfaced and looked for public attention and approval. This book does not cover technical aspects of hacking. Instead, it scrutinizes the public activity of Russian hacker groups including building their bra
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Barry, Meaghan. Designing for Local Communities. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781350400993.

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Want to begin taking on freelance design projects, but you’re unsure of how to start? Maybe you’ve looked at a few resources on building a design business, but their advice seems too big, overwhelming, or out-of-reach for what you’re hoping to achieve right now? If you’re looking for freelancing basics, truly for beginners, to give you the confidence to take on your first few independent projects, Designing For Local Communities is for you. Designing For Local Communities encourages the reader to find their first clients in their local community. By working with small businesses, the designer
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The Art of Advertising: CEOs from Mullen Advertising, Marc USA, Euro RSCG & More on Generating Creative Campaigns & Building Successful Brands (Inside the Minds Series) (Inside the Minds). Aspatore Books, 2003.

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(Foreword), Rudolf van Wezel, and Adrian Shaughnessy (Editor), eds. British Design 2007/08: Branding and Graphic Design Packaging Design New Media Design Interior, Retail and Event Design Product Design (British Design). Bis Publishers, 2007.

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British design 2007/08: Branding and graphic design, packaging design, new media design, interior, retail and event design, product design. BIS Publishers, 2004.

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32

Holmes, Sean P. Epilogue. University of Illinois Press, 2017. http://dx.doi.org/10.5406/illinois/9780252037481.003.0008.

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This epilogue traces the collapse of the old theatrical economy after the onset of the Great Depression and assesses its impact on the men and women of the American stage. Highlighting the huge decline in employment opportunities in a perennially overcrowded labor market in the wake of the Great Crash, it argues that the brand of occupational unionism that had underpinned the activities of the Actors' Equity Association (AEA) in the 1920s ceased to meet the needs of the theatrical rank and file. In the highly politicized environment of the 1930s, traditional patterns of deference within the ac
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33

Clavio, Galen. Social Media and Sports. Human Kinetics, 2017. http://dx.doi.org/10.5040/9781718221000.

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Social media communications play a huge role in the day-to-day operations of sport teams and organizations. Both current and aspiring sport business professionals need to know how to best leverage social media to meet their organizational goals, and Social Media and Sports With HKPropel Access will help pave the way by emphasizing the strategic, creative, and logistical elements of effective social media practices. Beginning with foundational concepts, students will first examine the history of social media and its impact on sports. They will learn about the categories of content used, includi
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34

Matiazzi, Estevam. O Desvelar da Poesia. Brazil Publishing, 2021. http://dx.doi.org/10.31012/978-65-5861-754-9.

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Estevam Matiazzi’s poetics are memorably reflected in the title of his colorful poem collection, most of which are written in poetic prose, with singular didacticism. “Life Seen Through Windows: before and beyond them” is a work marked by movements and approaches in a mutating world view, that established relations with its time. ‘Drunken times’, actually, pandemic times, Covid-19 times. In a cathartic process, the poetic persona gazes outside his window, a narrow spaces’ view that creates an egregore of love. Engaged in the notion of roughness within the historical moment, he creates poems, c
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