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Artykuły w czasopismach na temat "Artist branding and storytelling"

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Usal, Gökhan. "PERSONAL BRANDING AND IDENTITY STRATEGIES OF MUSICIANS IN THE DIGITAL AGE." Turkish Online Journal of Design Art and Communication 15, no. 3 (2025): 924–38. https://doi.org/10.7456/tojdac.1674084.

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Within the dynamics of the digital age, this study examines the personal branding processes of musicians from a multidimensional perspective. The structural transformation of the traditional music industry, driven by digitalization, has necessitated that artists stand out not only with their artistic productions but also with their individual brand identities. Thanks to digital platforms and social media channels, musicians can reach their audience directly without the need for traditional production and distribution channels, enabling them to independently construct their identities. In this
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Mukherjee, Dhrubaa. "Singing-in-between spaces: Bhooter Bhabisyat and the music transcending class conflict." Studies in South Asian Film & Media 12, no. 1 (2021): 3–17. http://dx.doi.org/10.1386/safm_00034_1.

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This article analyses Bhooter Bhabisyat, a Bengali political horror satire, as a counter-narrative to Bengali cinema’s monocultural bhodrolok branding. The article argues that Bhooter Bhabisyat is radical in its refusal to follow hegemonic homogenizing musical styles classified into genres such as folk, popular, traditional and modern, which tend to be ethnocentric and class based with serious value judgments about the superiority of certain musical forms over others. Instead, Bhooter Bhabisyat uses a variety of distinct Bengali musical traditions to problematize the historic role of capitalis
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Silver, Larry. "Branding Baldung." Arts 10, no. 4 (2021): 70. http://dx.doi.org/10.3390/arts10040070.

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Hans Baldung (1484/85–1545) emerged as an artist under the shadow of Germany’s most famous contemporary artist, Albrecht Dürer (1471–1528), thus as a younger rival with considerable catching up to do. His time as a young artist with Dürer in Nuremberg (1503-ca. 1507) prompted Baldung to develop his own innovative imagery, even as it prepared him with the skills of later activity in drawings, woodcut prints, and, finally, paintings. Nuremberg also gave him his first contacts with prestigious patrons, local at first but also farther away, surely through Dürer’s well established network to nobili
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Shlemova, N. N. "Digital forms of representation of symbolic codes of Chelyabinsk." Urbis et Orbis Microhistory and Semiotics of the City 5, no. 1 (2025): 115–30. https://doi.org/10.34680/urbis-2025-5(1)-115-130.

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The article, based on the study of urban narratives of “genius loci”, identifies symbolic codes of the city, the generation and transmission of which emphasizes its uniqueness and affects the strengthening of the city's identity. The author's special attention is focused on considering the possibilities of new media and digital technologies in representing symbolic (cultural) codes of the city, expressed in the narratives of regional artists. The article describes the experience of creating digital projects in which, with the help of audiovisual means, an aestheticized reality is constructed t
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Shilina, Marina G., Maria Sokhn, and Julia Wirth. "VR-mediated storytelling of experience in destination branding: hybrid 4D transformations." RUDN Journal of Studies in Literature and Journalism 28, no. 1 (2023): 165–74. http://dx.doi.org/10.22363/2312-9220-2023-28-1-165-174.

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In COVID-19 era, destination branding faces the challenge of digitalization and virtual reality (VR) in particular. The fundamentals of VR-mediated storytelling in destination branding are in the process of being developed. There is a luck of research on immersive VR-mediated storytelling, scenarios, and messages in destination branding, especially realised with technologies of more complex - hybrid - immersivity (4D). The shift from 2D, 3D to 4D hybrid multisensory VR technologies is not only among the main technology developments - it provokes new research problems with VR-mediated destinati
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Belova, Alla. "Storytelling in advertising and branding." 22, no. 22 (August 2, 2021): 13–26. http://dx.doi.org/10.26565/2218-2926-2021-22-01.

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Information communication technologies accelerated numerous trends in the world including the shift to online communication and further content digitalization. Technological innovations reverberate throughout complex social and demographic trends which make a significant impact on business, international companies including. The article focuses on linguistic analysis of the current changes in advertising and branding, mainly in the fashion industry. COVID-19 pandemic with online communication and remote work contributed to further transformation of choice, preferences, and options as well as t
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Fadhli, Rahmat, Rosiana Nurwa Indah, Novi Widya, and Wulan Oktaviani. "STRATEGI PERPUSTAKAAN SEKOLAH DASAR DALAM MENGEMBANGKAN EMOTIONAL BRANDING MELALUI STORYTELLING." JMIE (Journal of Madrasah Ibtidaiyah Education) 4, no. 1 (2020): 68. http://dx.doi.org/10.32934/jmie.v4i1.172.

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Penelitian ini bertujuan untuk membahas bagaimana implementasi kegiatan storytelling di perpustakaan serta membahas bagaimana perpustakaan sekolah mengembangkan emotional branding melalui storytelling di SDN 035 Soka Bandung. Metode penelitian yang digunakan adalah kualitatif. Informan pada penelitian ini terdiri atas Kepala Perpustakaan, Pustakawan, Guru serta, Siswa. Metode Pengumpulan data yakni observasi, wawancara mendalam serta studi literatur. Teknik analisis data yakni reduksi data dengan koding, penyajian data dan penarikan kesimpulan. Hasil pada penelitian ini yakni implementasi kegi
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Nyagadza, Brighton, Ernest Kadembo, and Africa Makasi. "conceptual model of corporate storytelling for branding." Communicare: Journal for Communication Studies in Africa 39, no. 2 (2022): 25–48. http://dx.doi.org/10.36615/jcsa.v39i2.1519.

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The purpose of this conceptual paper is to ascertain the relationship between corporate storytellingfor branding and internal stakeholders’ perceptions of the corporate brand. The paucity of existingknowledge found in reviewing a variety of literature sources relating to corporate brand storytellingspurred the authors into carry out the research. The link between themes and elements of corporatestories for branding and strategies for impression management indicates that these elementsrelate to audiences’ perceptions of the corporate brand. From the literature review, there is a linkbetween ele
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Geetha, Dr V., Dr C. K. Gomathy, Mr S. Aravind, and V. Venkata Surya. "BRANDING AND MARKETING FOR STARTUPS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 09 (2024): 1–6. http://dx.doi.org/10.55041/ijsrem37496.

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Building brand trust is crucial for any startup's success, but it holds particular importance for sustainable startups operating in an increasingly competitive and environmentally conscious marketplace. This study explores the effectiveness of storytelling as a branding and marketing tool for sustainable startups. We address the research gap by examining how narrative-driven communication strategies can foster trust and connection with target audiences who value environmental responsibility. Through a qualitative case study analysis, we examine the branding and marketing campaigns of three suc
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Priskila, Anastasya Mary, Ocvita Ardhiani, and Paujiatul Arifah. "PEMBENTUKAN PERSONAL BRANDING MELALUI STORY TELLING (STUDI PADA AKUN INSTAGRAM IVY WIJAYA)." BroadComm 6, no. 1 (2024): 13–24. http://dx.doi.org/10.53856/bcomm.v6i1.347.

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Penelitian ini bertujuan untuk melihat bagaimana pembentukan storytelling sebagai strategi personal branding di media sosial. Fokus penelitian ini adalah pada akun Instagram Ivy Wijaya, seorang content creator dan Co-Founder dari Ali Kopi. Menggunakan pendekatan Teori Transmedia penelitian ini menganalisis storytelling yang dijadikan sebuah strategi baru dalam membangun citra personal di platform Instagram. Metode kualitatif dan paradigma konstruktivisme digunakan dalam penelitian dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Informan utama adalah pemilik akun I
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Rozprawy doktorskie na temat "Artist branding and storytelling"

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Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create
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Lund, Niels Frederik. "Social media storytelling alliances and destination branding." Thesis, University of Surrey, 2018. http://epubs.surrey.ac.uk/846327/.

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The emergence of social media necessitates a fundamental rethink of marketing practises as brands are now co-created with social media users. Destination management organisations (DMOs) therefore need to develop new social media strategies. This thesis suggests that DMOs ought to strengthen their storytelling capabilities as it is an essential tool in increasing social media engagement. A conceptual framework is therefore developed drawing on four particular sociological concepts: storytelling, mobilities, performance and performativity. Based on Foucauldian thinking, they are conceptualised a
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Gonçalves, Rita Maria Pinto do Souto Pinto. "Storytelling in corporate branding : application to a McDonald's Portugal Digital Platform." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/10202.

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Mestrado em Marketing<br>Esta tese é uma reflexão teórica e prática sobre a presença do storytelling na comunicação corporativa, numa perspectiva que compreende a semiótica e a narratologia num contexto de comunicação estratégica de marketing. Analisamos a junção entre os conceitos de storytelling corporativo, storytelling da marca, storytelling do consumidor e storytelling digital, uma vez que todos se reúnem num diálogo da marca, entre a empresa e o consumidor. O estudo exploratório assentou na nova plataforma da McDonald's "Histórias com M" e foi conduzido de forma a aferir a presença de um
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Kim, Pielah. "A New Approach to Co-branding: Visual Artist and Fashion Retailer Ingredient Branding and Hedonic Brand Extension." The Ohio State University, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=osu1436882468.

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Larsson, Joakim, and David Arkhult. "Authenticity : And its role within the branding of an artist." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-15540.

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Problem: One of the most important parts in making an artist succeed is to brand him/her in the most suitable way possible. There is often a general consensus among people in the music business that it is important for an artist to be authentic. Definitions on the word authenticity are often vague, subjective and differs depending on whom you ask. It is therefore hard for employees in the music business to use authenticity as a tool in their branding strategy, because they cannot measure authenticity in numbers. It also becomes hard to find out how important it is for an artist to be authentic
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Amini, Vida. "Music Branding : Varumärkens kommunicerande toner." Thesis, Stockholms universitet, Institutionen för mediestudier, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104629.

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Denna uppsats grundar sig i kommunikationens värld där det konstant byggs nya varianter av kommunikationsmedel. Music branding är ett kommunikationsmedel med musik som sitt verktyg. Med sin emotionella kraft används music branding av företag för att marknadsföra och bilda varumärken. Syftet med denna uppsats är att ta reda på vad music branding innebär, och hur musik kan bära budskap för varumärkesprofilering. För att ta reda på innebörden av musik som ett kommunikationsverktyg har musikartister blivit uppsatsens andra stora ämne, vilket flyter samman med music branding proce
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Bylund, Jonas, Andreas Enqvist, and Björn Ögren. "Design genom storytelling." Thesis, Konstfack, Industridesign, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:konstfack:diva-863.

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Vår övertygelse är att en av de viktigaste budbärarna för ett företags identitet är produkterna och att ett långsiktigt varumärkesbyggande sker genom att knyta emotionella band mellan konsumenterna och varumärket. Detta handlar främst om vad konsumenten upplever när produkterna används. Vår målsättning var att bättre kunna förstå helheten runt användarupplevelsen och branding och därigenom skapa bättre verktyg för detta i vår designprocess. Målet var att komma fram till slutsatser kring hur vi som designer kan angripa dessa frågor på ett kreativt sätt. En stor del av vårt arbete har behandlat
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Estrada, de Isolbi Ana Paula. "Documenting Life Stories through Artist Books." Thesis, Griffith University, 2019. http://hdl.handle.net/10072/386567.

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I was there (vol. I and II) is a set of two limited-edition artist books that portrays and tells the life stories of Kevin and Esta, two unrelated older individuals who live close to my home. I was there translates my conversations with them into a material form through an unconventional combination of text, image, the blank space of the page, and the book structure itself. The tasks involved in the production of the artist books expanded to include photography, audio and video recordings, transcription, designing, printing and publishing. Accompanying the artworks, this exegesis reflects a cr
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Alsing, Camilla, and Åsa Bergman. "Storytelling som marknadsföringsverktyg : en studie om användandet av storytelling inom hotellbranchen." Thesis, Gotland University, Department of Business Administration, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-116.

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<p>Dagens samhälle brukar betecknas som en upplevelseindustri där kundens drömmar, fantasier och upplevelser står i fokus. I flertalet turism- och resetidningar syns reportage där unika koncept ökat för att uppfylla den efterfrågan som råder på upplevelser. Idag krävs något utöver det vanliga för att utmärka sig på marknaden och de senaste tio åren har begreppet storytelling intagit folks medvetande och beskrivs som ett effektivt marknadsföringsverktyg, vilket handlar om att berätta en historia kring sin verksamhet. Då konkurrensen ständigt hårdnar är det viktigt att hitta en speciell inriktni
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Monteiro, Vanessa Alves Silva. "Storytelling nas marcas de moda : comunicação e criação de valor." Master's thesis, Universidade da Beira Interior, 2013. http://hdl.handle.net/10400.6/1722.

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Esta dissertação procura relacionar o património do storytelling e as vantagens que este pode trazer para a gestão das marcas de moda. Apesar da influência que estas marcas têm na vida contemporânea, existe uma crise de valores relacionada com a indústria, motivo que levou este estudo a relacionar o storytelling com a estratégia de branding das marcas de moda. O Homem sendo compreendido como uma espécie social e cultural que resistiu por milhares de anos através da transmissão das suas experiências e conhecimentos, criou uma característica de diferenciação face às demais espécies da Terra, as
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Książki na temat "Artist branding and storytelling"

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Christian, Budtz, and Yakaboylu Baris, eds. Storytelling: Branding in practice. Springer, 2005.

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Christian, Budtz, Munch Philip, Blanchette Stephen, and SpringerLink (Online service), eds. Storytelling: Branding in Practice. Springer-Verlag Berlin Heidelberg, 2010.

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Oliveira, Antonella Carvalho de, ed. Comunicação, branding e storytelling 2: -. Atena Editora, 2023.

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Schmidt, Rigmor Kappel. Storytelling: Fra don Quixote til Lars Larsen. Aarhus Universitetsforlag, 2012.

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1961-, Arruda William, and Alba Jason, eds. Storytelling about your brand online & offline: A compelling guide to discovering your story. Happy About, 2010.

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University, Limkokwing, ed. Portrait of an icon: Tan Sri Dato' Dr. Lim Kok Wing, communications guru, branding maestro, educationist, philanthropist, artist, cartoonist, writer, designer, entrepreneur, corporate leader--. Limkokwing University, 2003.

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Kolej Universiti Teknologi Kreatif Limkokwing., ed. Portrait of an icon: Tan Sri Dato' Dr. Lim Kok Wing, communications guru, branding maestro, educationist, philanthropist, artist, cartoonist, writer, designer, entrepreneur, corporate leader--. Limkokwing University College of Creative Technology, 2003.

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Nelligan, Kat. Brand Lady Gaga. Bloomsbury Publishing Plc, 2025. https://doi.org/10.5040/9781501371011.

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This book is about Lady Gaga’s branding—the stories that inform it and the ideas that shape her public image. Who is Lady Gaga and how does she connect with her fans and audiences via storytelling? These questions guide Nelligan’s discourse and textual analyses of Gaga’s media interviews, product marketing, songs, albums and documentaries to reveal numerous themes and messages that inform her brand. These themes include: stories about monsters, self-love bravery, kindness and pride; distinctive and outlandish fashion and boundary-pushing performance art; LGBTIQA+ activism and support of queer
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Fog, Klaus, Christian Budtz, and Philip Munch. Storytelling: Branding in Practice. Springer, 2012.

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Fog, Klaus, Christian Budtz, and Baris Yakaboylu. Storytelling: Branding in Practice. Springer, 2006.

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Części książek na temat "Artist branding and storytelling"

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Donham, Tammy, Amy Sue Macy, and Clyde Philip Rolston. "Artist Branding." In Marketing Recorded Music, 4th ed. Focal Press, 2022. http://dx.doi.org/10.4324/9781003153511-5.

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Fog, Klaus, Christian Budtz, Philip Munch, and Stephen Blanchette. "Branding Through Storytelling." In Storytelling. Springer Berlin Heidelberg, 2010. http://dx.doi.org/10.1007/978-3-540-88349-4_1.

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Kullmann, Thomas, and Dirk Siepmann. "Storytelling." In Tolkien as a Literary Artist. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-69299-5_7.

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Gutjahr, Gert. "Branding by Storytelling." In Markenpsychologie. Gabler Verlag, 2011. http://dx.doi.org/10.1007/978-3-8349-6956-9_29.

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Gutjahr, Gert. "Branding by Storytelling." In Markenpsychologie. Springer Fachmedien Wiesbaden, 2015. http://dx.doi.org/10.1007/978-3-658-09161-3_29.

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Gutjahr, Gert. "Branding by Storytelling." In Markenpsychologie. Springer Fachmedien Wiesbaden, 2013. http://dx.doi.org/10.1007/978-3-658-01926-6_29.

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Gutjahr, Gert. "Branding by Storytelling." In Markenpsychologie. Springer Fachmedien Wiesbaden, 2019. http://dx.doi.org/10.1007/978-3-658-24282-4_29.

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Wentzel, Daniel, Torsten Tomczak, and Andreas Herrmann. "Storytelling im Behavioral Branding." In Behavioral Branding. Gabler Verlag, 2012. http://dx.doi.org/10.1007/978-3-8349-7134-0_22.

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Wentzel, Daniel, Torsten Tomczak, and Andreas Herrmann. "Storytelling im Behavioral Branding." In Behavioral Branding. Gabler, 2009. http://dx.doi.org/10.1007/978-3-8349-8744-0_22.

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Morrow, Guy. "Storytelling in the creative and cultural industries." In Artist Management. Routledge, 2018. http://dx.doi.org/10.4324/9781315520896-5.

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Streszczenia konferencji na temat "Artist branding and storytelling"

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Gotea, Mihaela. "�HOW DO I CONSTRUCT MY IDENTITY AS AN ARTIST?� THE USE OF STORYTELLING IN ARTIST�S ENDEAVOURS DURING A GLOBAL PANDEMIC." In 11th SWS International Scientific Conferences on SOCIAL SCIENCES - ISCSS 2024. SGEM WORLD SCIENCE, 2024. https://doi.org/10.35603/sws.iscss.2024/vs07/40.

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During the COVID-19 pandemic, the arts played an important role for people while coping during lockdown and other severe social restrictions. This presentation introduces a work in progress, where the researcher conducts a self-observation of herself as an artist by constructing a brand personality through storytelling on social media. Data consisted of weekly YouTube videos during a 20-week period, followed with diary entries and self-reflections and reactions of followers (YouTube, Instagram and Facebook). Each episode had a specific theme where I intertwined stories from my own childhood, b
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Hussein Behery, Mohamed, Aly Yasser Makhareta, Marwan Mohamed Abdeldayem, and Saeed Aldulaimi. "The Effect of Leadership Storytelling on Employer Branding for Engineering Organizations: Conceptual Paper." In 2024 International Conference on Decision Aid Sciences and Applications (DASA). IEEE, 2024. https://doi.org/10.1109/dasa63652.2024.10836427.

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Sheresheva, Marina, Ekaterina Kovalenko, and Daniel Pavlov. "Gallery brand impact on artist name recognition: Evidence from Russia." In XIX International May Conference on Strategic Management – IMCSM24 Proceedings. University of Belgrade, Technical Faculty in Bor, 2024. http://dx.doi.org/10.5937/imcsm24062s.

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This paper examines the influence of the gallery brand on artist name recognition in the contemporary art market in Russia. The authors first discuss theoretical approaches to understanding the phenomenon of branding in the art market, as well as private gallery brand formation, and offer a brief description of the art market structure, specifying the features of branding in this sphere. Then they present and discuss the empirical data obtained by means of semi-structured expert interviews and online survey conducted in 2024. The main findings from expert interviews show that gallery brand for
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Samoylenko, Irina. "STORYTELLING TECHNOLOGY APPLICATION IN FMCG GOODS BRANDING IN THE RUSSIAN MARKET." In 6th SWS International Scientific Conference on Social Sciences ISCSS 2019. STEF92 Technology, 2019. http://dx.doi.org/10.5593/sws.iscss.2019.2/s05.091.

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Hashiba, Rei. "Chinese Yunnan Pu-er Tea Ecological Branding Design for the Japanese Market." In 15th International Conference on Applied Human Factors and Ergonomics (AHFE 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1004977.

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Chinese tea culture, deeply rooted in history, is facing challenges in contemporary markets, particularly in appealing to younger consumers. Yunnan A Chang Pu-er tea, originating from a region with a long tradition of tea production, seeks to enter the Japanese market amidst China's vast tea industry yet weak branding. Japan also has a long history of tea culture, and a growing interest in health and beauty benefits of tea. A survey conducted by Itoen Corporation reveals increasing health consciousness among Japanese consumers, particularly in their 20s, with green tea's health benefits gainin
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Crisman, Phoebe. "Teaching through an Indigenous Ecologies Lens: Co-designing with Dakota and Xhosa Communities." In 2023 ACSA/EAAE Teachers Conference. ACSA Press, 2023. http://dx.doi.org/10.35483/acsa.teach.2023.15.

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How can architectural pedagogy engage climate change and other global challenges as we teach our students to design specific, sustainable buildings and places where all species can thrive? How can we ethically collaborate across diverse disciplines, cultures, and geographies? This paper explores my experiences at the University of Virginia devel-oping an Indigenous Ecologies pedagogy, which combines place-based learning with participatory action research, Traditional Ecological Knowledge (TEK), and collaborative design methods. Students in my transdisciplinary seminars and studios collaborativ
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Yang, Jade, and Trace Gainey. "Institutional Repair at the Public Pool: Reconciling Trauma and Joy in the Design Process." In 113th Annual Meeting Paper Proceedings. ACSA Press, 2025. https://doi.org/10.35483/acsa.am.113.85.

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On May 14, 2024, the American Centers for Disease Control released an alarming set of statistics as part of their series “Morbidity and Mortality Weekly Report”: unintentional drowning death rates have been on the rise since 2019, reversing a decades-long trend of decline. As part of the strategy to address such concerning data, the US National Water Safety Action Plan has outlined a list of pointed recommendations for the near future, such as building and revitalizing public pools across the country, and implementing water safety education programs that are culturally and socially-attuned to
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Бандорина, К. В. "ARTISTIC IMAGES AND SYMBOLS OF ARCTIC TERRITORIES AS A NEW TOURIST LOCATION. EXPERIENCE OF CREATING A SERIES OF TAPES FOR THE SETTLEMENT OF NIKEL BY THE ARTIST MARIA SHARUKHA." In Образ, знак и символ сувенира. Crossref, 2025. https://doi.org/10.54874/9785605245704.2024.10.01.

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Развитие российского туризма сегодня связано как с ревитализацией имеющихся локаций на территории страны, так и с введением в данную систему новых туристических объектов. К разработке по формированию брендинга туристических территорий, их айдентики применяются междисциплинарные методики, привлекаются специалисты различных профессиональных ресурсов, в том числе и эксперты в области архитектуры, дизайна и искусства. Перед художниками и дизайнерами, работающими с поиском идентичности туристических локаций, сегодня стоят задачи как научно-исследовательского, так и творческого характера: создание х
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Fuster pérez, Jaime. "La edición fotográfica en Ramón Masats." In I Congreso Internacional sobre Fotografia: Nuevas propuestas en Investigacion y Docencia de la Fotografia. Universitat Politècnica València, 2017. http://dx.doi.org/10.4995/cifo17.2017.7055.

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Resumen-Abstract El Premio Nacional de fotografía 2004, Ramón Masats Tartera (Caldes de Montbui, 1931), ha sido considerado como un fotógrafo intuitivo. Sin embargo, un detenido estudio de sus fotolibros y ensayos fotográficos publicados en las revistas ilustradas, permiten revindicar otra faceta completamente desconocida: su labor como maquetador. A lo largo de su carrera Masats toma conciencia de la edición fotográfica. Desde la solitaria imagen de la noticia de un periódico, al ensayo fotográfico, entendido desde el punto de vista de E. Smith como un conjunto mayor de imágenes que profundiz
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Chooi, Don. "Bear Bodies in Motion: A creative approach in telling a story of bigger, gay male bodies of colour through artistic means as practice-led research." In LINK 2021. Tuwhera Open Access, 2021. http://dx.doi.org/10.24135/link2021.v2i1.80.

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In 2020, I created a body of work that paid attention to the concerns of body image representation of the gay male. The work was shown in a local exhibition in Auckland, called ‘Bear Bodies in Motion’, and it aimed as a critique on the anxieties of body image, especially in the gay bear subculture where there are considerable levels of stigma and shaming of bigger male bodies – made more profound towards bodies of colour. In an attempt at subversion, the creative work, portrayed the bigger body as energetic and aesthetically potent. It combined photography with digital painting and the result
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