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Artykuły w czasopismach na temat „Attracting clients”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Fam, Kim Shyan, and David S. Waller. "Attracting New Clients." Journal of Promotion Management 5, no. 2 (2000): 85–99. http://dx.doi.org/10.1300/j057v05n02_07.

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COHEN, LAUREN, and BRENO SCHMIDT. "Attracting Flows by Attracting Big Clients." Journal of Finance 64, no. 5 (2009): 2125–51. http://dx.doi.org/10.1111/j.1540-6261.2009.01496.x.

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Batura, M. P., I. V. Marakhina, and U. A. Parkhimenko. "Organizational Mechanism for Systematically Attracting New Clients to IT Company Through Social Networks." Digital Transformation 31, no. 1 (2025): 22–30. https://doi.org/10.35596/1729-7648-2025-31-1-22-30.

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The article analyzes and systematizes the possibilities of searching for and attracting new clients for IT companies through social networks. The methodological basis of the study is classical approaches and techniques used in marketing theory. In particular, using the AIDA model, marketing tasks and methods are identified for each stage of the process of attracting new clients. Based on the concept of the sales funnel for social networks, it is proposed to supplement the consideration of the process of attracting new clients with additional stages: loyalty and recommendations. Content analysi

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Tardaskina, T. M., I. V. Stankevych, and H. O. Sakun. "Management of a Commercial Bank on the Basis of Client Orientation." Business Inform 1, no. 528 (2022): 373–82. http://dx.doi.org/10.32983/2222-4459-2022-1-373-382.

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The purpose of the article is to develop theoretical and methodological aspects of managing a modern commercial bank using a client-oriented approach. As a result of the study, the most reliable commercial banks were evaluated according to the National Bank of Ukraine, namely: JSC «Raiffeisen Bank», JSC «UkrSibbank» and JSC «Credit Agricole Bank», among which JSC «Credit Agricole Bank» was identified as the most client-oriented commercial bank. It is a veritably reliable bank with foreign capital that steadily increases its client base and its market share, paying special attention to the cate

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Zwetsloot, Inez M., and Ronald J. M. M. Does. "Quality Quandaries: Improving Revenue by Attracting More Clients Online." Quality Engineering 27, no. 1 (2014): 130–38. http://dx.doi.org/10.1080/08982112.2014.968668.

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BATURA, M., I. MARAKHINA, and U. PARKHIMENKO. "SOCIAL NETWORKS AS A TOOL FOR ATTRACTING NEW CLIENTS." Vestnik of Polotsk State University Part D Economic and legal sciences, no. 2 (June 12, 2025): 6–12. https://doi.org/10.52928/2070-1632-2025-71-2-6-12.

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The article analyzes the state and development of social networks in the world and in Belarus, which allowed to identify their commercial significance for organizations. Based on the analysis, the following opportunities were identified that companies receive using social networks: access to new clients, increased interaction with existing clients, increased loyalty, sales through social networks, direct and indirect lead generation, after-sales service and feedback, recognition and branding, reputation management, promotion, employee recruitment, improved visibility in search engines, increas

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Kryczka, Małgorzata. "Satisfaction as the key to attracting clients of beauty salons." Aesthetic Cosmetology and Medicine 10, no. 6 (2021): 287–92. http://dx.doi.org/10.52336/acm.2021.10.6.04.

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There are certain common features between satisfaction and loyalty. Satisfaction is a necessary, but not sufficient, condition to build loyalty. The level of customer loyalty also depends on many other factors, including the type of industry, product and personality of the client. The aim of the article was to answer these questions: Does the satisfaction achieved by the client as a result of the service provided to them guarantee their loyalty? Do beauty salons monitor customer satisfaction? Why is satisfaction monitoring so important? The presented results focused on customer satisfaction mo

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DeFrancesco, Joyce. "Marketing an RN first assistant practice-Attracting and keeping clients." AORN Journal 80, no. 6 (2004): 1080–88. http://dx.doi.org/10.1016/s0001-2092(06)60687-x.

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Carbone, Paola. "New customers for PatLib Genoa – Good practice for attracting more clients." World Patent Information 29, no. 3 (2007): 246–49. http://dx.doi.org/10.1016/j.wpi.2006.12.004.

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Yu, Liang, and Jianjun Huang. "Cyclic Federated Learning Method Based on Distribution Information Sharing and Knowledge Distillation for Medical Data." Electronics 11, no. 23 (2022): 4039. http://dx.doi.org/10.3390/electronics11234039.

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Federated learning has been attracting increasing amounts of attention for its potential applications in disease diagnosis within the medical field due to privacy preservation and its ability to solve data silo problems. However, the inconsistent distributions of client-side data significantly degrade the performance of traditional federated learning. To eliminate the adverse effects of non-IID problems on federated learning performance on multiple medical institution datasets, this paper proposes a cyclic federated learning method based on distribution information sharing and knowledge distil

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Thomas, Chrissy. "Attracting and retaining career-long clients: a 10-step plan for success." Journal of Aesthetic Nursing 7, no. 7 (2018): 392–93. http://dx.doi.org/10.12968/joan.2018.7.7.392.

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Sanhawat Chaiwong Saronga Happiness , Hien Thi Nguyen,, Francis Walugembe ,. Mushi Laurell ,. "Factors Influencing Voluntary Enrollment into NHIF among Market Vendors: A Case of Mwanza, Tanzania." Cuestiones de Fisioterapia 53, no. 03 (2024): 2501–19. https://doi.org/10.48047/rqgt9d39.

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BackgroundNational Health Insurance Fund recently developed new affordable packages aiming at attracting enrolment ofnew clients into the health insurance scheme, however, NHIF still faces low enrollment of clients primarily fromthe informal sector. This study aims at understanding factors affecting uptake of voluntary NHIF in the informalsector, focusing on how demographic factors, socioeconomic status, level of awareness and perceived quality ofhealth care affect the uptake of voluntary NHIF in the informal sector.

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Gadad, Mallikarjun, and M. Ravikumar. "Role and Responsibilities of Customer Relationship Management in India: Features, Skills, Constituencies and Strategies." ComFin Research 12, no. 2 (2024): 29–34. http://dx.doi.org/10.34293/commerce.v12i2.7289.

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Customer Relationship Management (CMR) is a strategic approach aimed at strengthening relationships with customers while simultaneously cutting costs and improving productivity and profitability in company. CRM emerged in the early 1970s when businesses saw the need of shifting their focus from products to customers. The birth of CRM was a result of this attentive perception. Establishing and maintaining this kind of interaction with clients may be challenging and relies on the methodical and flexible implementation or integration of a CRM system. Once achieved, it is the most effective approa

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Brechon, Sarah. "Gender matters: a guide to attracting male and female clients to your website." Journal of Aesthetic Nursing 1, no. 6 (2012): 318–21. http://dx.doi.org/10.12968/joan.2012.1.6.318.

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Wijaya, Adel Lia Iralda. "Persuasive Communication Strategy in Creative Work Digital Marketing Agency." Jurnal Indonesia Sosial Sains 5, no. 05 (2024): 1128–39. http://dx.doi.org/10.59141/jiss.v5i05.1112.

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The pandemic period in recent years has made it difficult for business people and MSMEs to market their products. This is one of the reasons for the establishment of the digital agency Karya Creative. This research also focuses on how Karya Creative's persuasive communication strategy to attract prospective clients to entrust their brand and what are the factors that influence the success of persuasive communication by Karya Creative in attracting clients. In this research, researchers took an approach used in qualitative descriptive. In using qualitative descriptive type, where researchers de

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Shadle, Brett L. "Patronage, Millennialism and the Serpent God Mumbo in South-West Kenya, 1912–34." Africa 72, no. 1 (2002): 29–54. http://dx.doi.org/10.3366/afr.2002.72.1.29.

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AbstractThis article traces the history of Mumboism, a millennial cult of south-west Kenya, 1912–34. Mumbo, the serpent god of Lake Victoria, promised to eject whites and chiefs from the region and usher in a period of prosperity. Mumboism gained followers, it is argued, because it mixed older ideas of patron–client relations with newer ideas of omnipotent, unseen beings, introduced by Europeans as Government and God. Mumbo challenged chiefs and missionaries, struggling to create patronage networks, by attracting clients, and threatened to unmask Government and God as impotent. Chiefs and, to

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Walsh, Gianfranco, Sharon E. Beatty, and Betsy Bugg Holloway. "Measuring client-based corporate reputation in B2B professional services: scale development and validation." Journal of Services Marketing 29, no. 3 (2015): 173–87. http://dx.doi.org/10.1108/jsm-04-2014-0141.

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Purpose – The purpose of this paper is to develop and validate a client-based reputation of business-to-business professional services firms scale (PSF-Rep) which measures clients’ perceptions of the reputation of professional service provider firms. So far, no multidimensional scale exists in the literature to measure the reputation of professional service firms, although the reputation dimensions of importance are likely to be very different from other settings. Design/methodology/approach – From an initial pool of fieldwork-based items, an 18-item PSF-Rep scale is developed, which is valida

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Rybina, O., D. Shepilov, and K. Pysarenko. "THE POWER OF "LIKE". THE INFLUENCE OF MARKETING IN SOCIAL NETWORKS ON ATTRACTING CLIENTS." Vìsnik Sumsʹkogo deržavnogo unìversitetu, no. 1 (2020): 118–23. http://dx.doi.org/10.21272/1817-9215.2020.1-12.

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The paper considers marketing communications in social networks that allow to constantly maintain two-way feedback from consumers. Authors understand social media marketing as the use of existing platforms to raise brand awareness among consumers by using the principles of these platforms. Forms of platform promotion are defined: traditional and social (organic). The paper analyzes and systematizes the most popular social networks, which include: Facebook, Whatsapp, Youtube, Instagram, Tik Tok, Twitter, LinkedIn, Pinterest, Snapchat. The considered social networks are divided into: social netw

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Nitsch, Judith. "Review of Rain Making: The Professional's Guide to Attracting New Clients by Ford Harding." Journal of Management in Engineering 12, no. 6 (1996): 6–7. http://dx.doi.org/10.1061/(asce)0742-597x(1996)12:6(6).

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Mullatahiri, MSc Vjosa, MSc Lorik Abdullahu, and MSc Ganimete Podvorica. "The Approach of Local Firms towards E-Banking." ILIRIA International Review 5, no. 1 (2015): 149. http://dx.doi.org/10.21113/iir.v5i1.14.

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There is a visible demand to increase the awareness for the efficacy and the advantages that e-banking has to offer to small enterprises; however, many other enterprises cannot conceive the possibility of running their business without e-banking. This study on approach of local firms towards e-banking is conducted by applying the Grounded Theory of Barney Glaser and Anselm Strauss and the Critical Incident Technique, in order to identify the factors influencing the satisfaction of the business clients when using e-banking services. The empirical data were gathered through interviews. Factual f

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Khanh, Mai Thi Kim, and Nguyen Thi Quynh Nhu. "International students: potential clients for Mekong Delta Tourism." Science & Technology Development Journal - Social Sciences & Humanities 5, no. 1 (2021): first. http://dx.doi.org/10.32508/stdjssh.v5i1.652.

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International students are becoming a significant part of global mobility. Studies from different parts of the world have shown they not only have impacts on education but also contribute to tourism. They make up a distinctive group of international tourists characterized by travelling frequency, types of tourist activities, accommodation preferences, levels of expenditure and potentials of attracting visits of friends and relatives. In other words, international tourists not only directly contribute to but could also have long term impact on the destination country's tourism. As Vietnam has p

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van Helden, Jan, Anders Grönlund, Riccardo Mussari, and Pasquale Ruggiero. "Exploring public sector managers' preferences for attracting consultants or academics as external experts." Qualitative Research in Accounting & Management 9, no. 3 (2012): 205–27. http://dx.doi.org/10.1108/11766091211257443.

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PurposeThe purpose of this paper is to examine the reasons why public sector managers approach either consultants or academics for their help in solving problems related to public sector accounting and management reforms.Design/methodology/approachA field study based on reactions to real‐life constructs and answers to questions about the experiences of public sector managers in Italian, Dutch and Swedish central government agencies.FindingsPublic sector managers approach consultants, due to their experience‐based knowledge, for solving well‐defined practical and technical problems. In the case

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RASTOGI, ADITYA. "A Comparative Study on Public & PVT. Merchant Bank India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50486.

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CHAPTER – 1 INTRODUCTION A Merchant Bank in the UK is a financial institution that offers a variety of services, including accepting trade bills, giving advice on mergers and acquisitions, handling foreign exchange, underwriting new issues, and managing investment portfolios. This type of publicly-oriented bank plays a pivotal role as it allows merchants to present various offers aimed at attracting a greater number of clients through unique bundles. “These offers are beneficial for clients as they can take advantage of different packages depending on their specific needs. Essentially, Merchan

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Varosian, K. K. "Strategy to attract customers and increase conversions in internet trading through UX/UI design development." Entrepreneur’s Guide 16, no. 4 (2023): 77–86. http://dx.doi.org/10.24182/2073-9885-2023-16-4-77-86.

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The article is devoted to the characteristics of the current state and prospective strategy for the development of clients. The basics of UX / UI design are clarified, a comparative analysis of UX / UI design with web design is carried out. It turns out that UX / UI design is the next step after the development of web design. UX/UI is based on a customer–oriented implementation system, which is the basis of the application and includes the structure of the software product. UX/UI design is focused on collecting data about the client’s preferences, their main transitions, specific actions on th

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McCrae, Bryan. "How to improve the sales and marketing of your coaching services." Coaching Psychologist 4, no. 1 (2008): 31–34. http://dx.doi.org/10.53841/bpstcp.2008.4.1.31.

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Application of a bit of scientific rigour together with some consumer psychology into the black art of Sales and Marketing makes a significant difference to results. This paper is a summary of what you can do to sell and market your coaching psychology services, whether Occupational, Counselling, Sports or any other coaching field, to best effect and on a limited budget.It describes structured practical steps that will lead you to re-evaluate your approach to finding and attracting potential clients, quickly discovering whether your coaching services might be of use to them, turning them into

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Harsan Thambi. N.J., Dr. G. Jones Green. "Direct Marketing Of Banks And Its Effects In Corporate Clients." Tuijin Jishu/Journal of Propulsion Technology 44, no. 4 (2023): 4896–902. http://dx.doi.org/10.52783/tjjpt.v44.i4.1815.

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    Banks use direct marketing as a tactic to attract and retain profitable business relationships with its customers. Direct marketing in this sense comprises a broad variety of customized communication tactics, such as one-on-one interactions, specific offers, and a wide range of monetary goods and services. The importance of direct marketing by banks to corporate customers is highlighted in this study as it is investigated over a wide spectrum. This abstract presents a summary of the most important components of direct marketing in corporate banking based on a

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Simranjeet Singh and Pawanjot Kaur. "ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT (E-CRM) - OPPORTUNITIES AND CHALLENGES IN THE DIGITAL WORLD." mLAC Journal for Arts, Commerce and Sciences (m-JACS) ISSN: 2584-1920 3, no. 2 (2025): 9–14. https://doi.org/10.59415/mjacs.v3i2.225.

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A customer-focused approach to customer service, customer relationship management (CRM) aims to create enduring bonds with customers that benefit both the selling business and the consumer. In the current competitive market, keeping existing clients and attracting new ones is really difficult task. Furthermore, as a result of advancements in technology, the nature of business transactions has evolved. Since the internet is a vital component of any organization, many view it as an opportunity to reduce customer service expenses and strengthen relationships with customers, better personalised ma

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Fabrykina, Viktoriia, and Halyna Kraichynska. "STYLISTIC LOAD OF ENGLISH VOCABULARY IN THE LINGUISTIC DESIGN OF HOTEL BUSINESS ADVERTISING IN AUSTRALIA (2022)." Naukovì zapiski Nacìonalʹnogo unìversitetu «Ostrozʹka akademìâ». Serìâ Fìlologìčna 1, no. 22(90) (2024): 3–7. https://doi.org/10.25264/2519-2558-2024-22(90)-3-7.

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The article is dedicated to the study of the stylistic features of English vocabulary in the language design of hotel business advertisements in Australia. The paper analyses how various stylistic devices affect the perception of advertisements by potential clients. Specifically, it examines the use of metaphors, hyperboles, epithets, and other stylistic techniques that give advertising texts emotional colouring and persuasiveness, helping to create vivid images and evoke positive associations with the hotel among potential clients. Metaphors allow for a more figurative and understandable desc

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Ban, Tae-Won, Woongsup Lee, and Jongyeol Ryu. "An Efficient Coded Streaming Using Clients’ Cache." Sensors 20, no. 21 (2020): 6220. http://dx.doi.org/10.3390/s20216220.

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As multimedia traffic has been increasing and is expected to grow more sharply, various technologies using caches have been attracting lots of attention. As one breakthrough technology to deal with the explosively growing traffic, exclusive OR (XOR)-based index coding has been widely investigated because it can greatly enhance the efficiency of network resource by reducing the number of transmissions. In this paper, we investigate how to apply XOR-based index coding to large-scaled practical streaming systems for video traffic that accounts for more than 70% of total Internet traffic. Contrary

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Haciyeva, Salatin, and Aybeniz Heyderova. "What Makes the Swiss Banks Special?" International Journal of Membrane Science and Technology 10, no. 4 (2023): 1384–93. http://dx.doi.org/10.15379/ijmst.v10i4.2254.

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The Swiss banking sector has long been famous for its success in attracting foreign assets and wealthy clients. This article aims to analyze the reasons behind the success of Swiss banks by considering various factors. The research paper includes a literature review, methodology, and examination of key elements such as foreign assets, Indian 'black money,' the largest Swiss banks, the impact of the coronavirus crisis, Swiss banking secrecy, overall country stability, stable currency, and globalization. The study reveals that Swiss banks have historically been a preferred destination for people

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GASANOVA, Marina R. "An approach to building a financial model for the purposes of planning resource products of the corporate segment in commercial banks." Finance and Credit 28, no. 5 (2022): 1078–106. http://dx.doi.org/10.24891/fc.28.5.1078.

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Subject. The paper considers planning of resource products in the corporate business segment of a commercial bank. Objectives. The aim is to develop a model for planning financial results generated by attracted time deposit accounts and demand accounts of the corporate business segment in a commercial bank. Methods. I employ mathematical, statistical, and econometric methods and applied programming methods (SARIMA model for planning the profile of resource products of corporate clients, taking into account seasonality; the Ward's method for clustering corporate clients to create a pattern of f

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Rodríguez Cañamero, Sergio, Jorge García-Unanue, José Luis Felipe, Javier Sánchez-Sánchez, and Leonor Gallardo. "Why do clients enrol and continue at sports centres?" Sport, Business and Management: An International Journal 9, no. 3 (2019): 273–83. http://dx.doi.org/10.1108/sbm-10-2018-0077.

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Purpose The purpose of this paper is to analyse the ways clients find out about a sport centre and the factors that lead them to enrol and influence their satisfaction with their membership. A secondary objective was to determine the reasons for continuing to attend a sport centre and how they influenced satisfaction towards achievement. Finally, the authors aimed to identify differences between reasons for enroling and reasons for continuing at a sport centre. Design/methodology/approach A specially developed 16-item questionnaire was sent to 125,000 clients and 21,043 responses were obtained

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Khutorna, Myroslava. "FORMING OF MUTUALLY BENEFICIAL RELATIONSHIPS BETWEEN CLIENTS AND INSURANCE COMPANIES." Scientific Notes of Ostroh Academy National University, "Economics" Series 1, no. 26(54) (2022): 107–12. http://dx.doi.org/10.25264/2311-5149-2022-26(54)-107-112.

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Introduction. In the conditions of rapid digitalization of almost all spheres of social life, insurance companies are trying to rebuild their management to meet the requirements of the modern world. In particular, insurers actively use modern, innovative methods of attracting and retaining customers with the aim of forming an effective system of mutually beneficial relations. Each insurance company uses a variety of approaches to build mutually beneficial relationships with customers, with an emphasis on both initial customer acquisition and retention and maintaining high customer loyalty. The

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Puchkov, Andrey Yu, Maxim I. Dli, Maria A. Vasilkova, and Nikolay N. Prokimnov. "A method for predicting bank customer churn based on an ensemble machine learning model." Journal Of Applied Informatics 19, no. 1 (2024): 5–27. http://dx.doi.org/10.37791/2687-0649-2024-19-1-5-27.

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The results of research are presented, the purpose of which was to develop a method for predicting the outflow of clients of a commercial bank based on the use of machine learning models (including deep artificial neural networks) for processing client data, as well as the creation of software tools that implement this method. The object of the study is a commercial bank, and the subject of the study is its activities in the B2C segment, which includes commercial interaction between businesses and individuals. The relevance of the chosen area of research is determined by the increased activity

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Trofimchuk, M., O. Bondar, V. Novikova, O. Savchuk, and O. Tkachenko. "Tools for attracting buyers to e-commerce resources." Ekonomìka ta upravlìnnâ APK, no. 2(151) (December 16, 2019): 6–15. http://dx.doi.org/10.33245/2310-9262-2019-151-2-6-15.

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The Internet provides access to state-of-the-art tools for attracting, securing and organizing customer service with widely available means of communication, regardless of their geographic location or on-the-go journeys. The study of the electronic market, approaches and tools used in e-commerce is devoted to a significant number of scientific robots. Among them are the study of factors that facilitate the expansion of access to e-commerce not only in the world, but also outside cities within countries. Considerable attention in researches is paid to the growing popularity of social networking

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Comfort, Alison B., Randall C. Juras, Sarah E. K. Bradley, Justin Ranjalahy Rasolofomanana, Anja Noeliarivelo Ranjalahy, and Cynthia C. Harper. "Do home pregnancy tests bring women to community health workers for antenatal care counselling? A randomized controlled trial in Madagascar." Health Policy and Planning 34, no. 8 (2019): 566–73. http://dx.doi.org/10.1093/heapol/czz080.

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Abstract Task-shifting the provision of pregnancy tests to community health workers (CHWs) in low-resource settings has the potential to reach significantly more underserved women at risk of pregnancy with essential reproductive health services. This study assessed whether an intervention to supply CHWs with home pregnancy tests brought more clients for antenatal care (ANC) counselling. We implemented a randomized controlled trial among CHWs providing reproductive health services to women in Eastern Madagascar. We used ordinary least squares regressions to estimate the effect of the interventi

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Serebrennikov, Anatoly N. "PROS AND CONS OF USING INFORMATION TECHNOLOGY IN ORGANIZING A CONTACT CENTER." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/1, no. 144 (2024): 118–27. http://dx.doi.org/10.36871/ek.up.p.r.2024.03.01.014.

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The purpose of the study was to analyze the experience of creating contact centers to serve customers in the field of telecommunications services with the involvement of operators and the latest technologies. Objectives. Conduct a comparative analysis of the work of a call center with regular operators and call centers using virtual assistants. Identify the advantages and disadvantages of using chatbots in the work of communication centers. Methodology. The methodological basis of the study is the study of available sources describing the advantages and disadvantages of customer service in the

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Sadkovskaya, Elizaveta G. "How to increase your lawyer rating." ACCOUNTING AND CONTROL 11 (2024): 46–50. https://doi.org/10.36871/u.i.k.2024.11.01.009.

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The article is devoted to the analysis of the lawyer’s rating as an important indicator of his professional reputation, which plays a key role in attracting new clients and building trust from existing ones. One of the most important aspects of increasing a lawyer’s rating is the continuous improvement of professional skills and knowledge. The success of a lawyer largely depends on his ability to adapt to changes and the desire to constantly develop and strengthen his position in the market.

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Novokhatko, Leonid, and Vladislav Vlasov. "TECHNOLOGIES FOR BUILDING PERSONAL BRAND IN THE FIELD OF GRAPHIC DESIGN." Integrated communications 16, no. 2 (2023): 67–73. http://dx.doi.org/10.28925/2524-2644.2023.168.

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The design component has gained significant popularity in the advertising and PR services market in recent years, making it practically significant. To stand out among competitors, utilizing not only creativity but also an individual approach, and more importantly, creating a personal brand in this field, becomes necessary and relevant. Moreover, the use of modern technologies provides limitless opportunities for promoting one’s own brand. This article explores the effectiveness of methods for promoting the personal brand of a graphic designer by comparing selected media platforms; a comprehen

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Wang, Zihao. "Analysis of Blind Box Economy Based on Product Design and Marketing Strategy of "POP MART." Advances in Economics, Management and Political Sciences 76, no. 1 (2024): 94–98. http://dx.doi.org/10.54254/2754-1169/76/20241780.

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The blind box economics refers to a system where a product is enclosed within a packaging that remains sealed, so concealing its contents from the consumer. The method aims to captivate clients by generating excitement, motivating them to eagerly open the subsequent package following their purchase. The popularity of blind boxes is increasing worldwide, attracting a growing number of collectors within the community. This study analyzes the blind box economy, focusing on the product design's ability to generate excitement for customers. The study specifically highlights POP MART, a prominent co

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Božović, Jelena, and Ivan Božović. "Impact of the pandemic COVID - 19 on the digitalization of the banking sector of Serbia." Oditor 9, no. 1 (2023): 127–59. http://dx.doi.org/10.5937/oditor2301127b.

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This paper examines the consequences of COVID-19 on the digitalization of the banking sector, in order to identify the challenges and opportunities of the banking sector in Serbia. The research consists of two parts. The first part uses statistical data from regulatory and supervisory bodies, and the second part refers to field research, which is based on a survey. Data processing was created using IBM SPSS Statistics software. Survey questionnaires were collected in the period from January to May 2022. The answers of 174 respondents, bank clients, were accepted for analysis. The questionnaire

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Balina, Rafał. "The level of cooperative banks customer satisfaction of the small and medium enterprise sector." Zarządzanie Finansami i Rachunkowość 3, no. 1 (2015): 29–37. http://dx.doi.org/10.22630/zfir.2015.3.1.3.

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Quality of service is an underestimated asset in this dynamic, contemporary economy, and Polish cooperative (co-op) banks should be managed in such a way to endure and gain competitive advantage. Strong competition from various commercial banks has forced co-op banks into a continual struggle to maintain its clientele. Currently, one of the elements for achieving that competitive ‘edge’ is the quality of customer service. Since the clientele market potential is finite, it seems that building a base of loyal customers becomes more consequential than attracting new clients. This compilation pres

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Kotelnikova, A. V., A. A. Fetisova, I. A. Yezangina, et al. "Hyperpersonalization as an Actual Tool and Trend of Banking Marketing in Russia." Mezhdunarodnaja jekonomika (The World Economics), no. 5 (May 12, 2025): 381–95. https://doi.org/10.33920/vne-04-2505-02.

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In the present, when information technologies are developing at an incredibly fast pace, banks need to adapt to new conditions and look for new innovative approaches to attracting and retaining customers. One of such approaches should be recognized as hyper-personalization — a special tool and trend in banking marketing, with the help of which it is possible to implement unique offers and services for diff erent types of clients, taking into account their individual preferences and needs. The work emphasizes the key feature of hyper-personalization — the use of artificial intelligence (AI), ma

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Sysoiev, Oleksii. "MARKETING SUPPORT FOR FACTORING AS AN ECONOMIC INSTITUTION." Європейський науковий журнал Економічних та Фінансових інновацій, no. 1 (October 26, 2018): 58–66. http://dx.doi.org/10.32750/2018-0107.

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The article considers marketing support for factoring as an economic institute. The concept of marketing support for the development of the factoring institute is proposed, taken into accounts the goals of the Strategy for reforming the state regulation of non-bank financial services markets for 2015-2020. The provisions are based on the marketing strategies of the subjects of the factoring institute, previous experience of working with clients and revealing their latent needs. The subjects of factoring Institute can contribute to the goals and objectives stated in the Strategy, enabling enter

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Savelchuk, I., N. Andriichuk, and D. Bybyk. "INTERNET EDUCATIONAL RESOURCES AIMED AT EXPANSION OF INNOVATIVE OPPORTUNITIES FOR FUTURE SOCIAL WORKERS." Zhytomyr Ivan Franko state university journal. Рedagogical sciences, no. 1(108) (June 7, 2022): 155–63. http://dx.doi.org/10.35433/pedagogy.1(108).2022.155-163.

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The article is devoted to the actual problem of studying the importance of online education resources for expanding the prospects of attracting future specialists to innovative activities in the field of social work. The necessity of using online courses in the context of self-educational activities of students as a characteristic feature of blended learning in the higher education system is proved. The expediency of mass open online courses for improval of the effectiveness of training social workers is determined. Attention is focused on the fact that online courses help to expand the opport

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Ostrovska, Halyna, and Oleksandr Ostrovskyy. "Study of development trends of the internet advertising market in Ukraine and tools for attracting clients on it." Marketing and Digital Technologies 1, no. 7 (2023): 82–95. http://dx.doi.org/10.15276/mdt.7.1.2023.6.

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The aim of the article. The purpose of the article is intellectual information systems introduction analysis and systematization, as well as the proposals development in the context of their effective use as a priority to ensure the innovative development of Ukrainian industrial enterprises. Analysis results. The article examines the problems and prospects of intellectual information systems introduction to increase the industrial enterprise efficiency. The study actuality of industrial enterprises sustainable development factors and trends is due to the need to develop the theory of industria

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Karakozova, I. V., T. N. Kisel, and Y. S. Prokhorova. "Innovation in construction in the conditions of development of a digital economy." Smetno-dogovornaya rabota v stroitel'stve (Estimated and contractual work in construction), no. 4 (April 30, 2022): 29–35. http://dx.doi.org/10.33920/str-01-2204-04.

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Digitalization is a key trend in the development of the Russian economy. The construction industry is certainly involved in the processes of digital transformation, which is reflected in a number of targeting documents of the state level. However, it should be noted that the main attention is paid to the digitalization of the main production processes directly. At the same time, auxiliary processes are ignored. As a result of the study, it was concluded that the digital transformation should include the processes of marketing, logistics, attracting and post -sales interaction with clients, inf

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Montero, Alfred P. "Making and Remaking “Good Government” in Brazil: Subnational Industrial Policy in Minas Gerais." Latin American Politics and Society 43, no. 2 (2001): 49–80. http://dx.doi.org/10.1111/j.1548-2456.2001.tb00399.x.

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AbstractComparative examples of “good government” at the subnational level may underanalyze the “public goods” problem facing politicians. Delegating authority and resources to policymaking agencies is possible when political conflict is low. The benefits can be maintained only if public agencies establish ties of “horizontal embeddedness” with industrial clients. This case study of innovative industrial policymaking in Minas Gerais, which is compared with one from Rio de Janeiro, finds that horizontal, interagency ties were critical to policy success. The contrast leads to an examination of t

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Rafkhat, L. "PERSONALIZATION OF SERVICES AND NEW TOOLS THAT AFFECT STANDARDS OF QUALITY IN THE SECTOR OF BEAUTY AND COMMERCIAL MEDICINE." Danish scientific journal, no. 65 (October 27, 2022): 11–13. https://doi.org/10.5281/zenodo.7270293.

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<strong>Abstract</strong> This article discusses the basic principles of a quality management system, quality standards in service organizations,  the purpose of which is to continuously improve the company's activities and increase their competitiveness. The article focuses on the problem of attracting new customers in the salons. One of the basic principles of the management system is customer orientation, customer capital. The paramount importance is the provision of high-quality  cosmetic services with high-quality products using the algorithm "Personalization of the off

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K., K. P. D. Kahaduwa, and M. K. S. Rasanjalee R. "Impact of Visual Merchandising on Impulsive Buying Behavior of Sri Lankan Modern Trade Customers." International Journal of Trend in Scientific Research and Development 5, no. 5 (2021): 1186–93. https://doi.org/10.5281/zenodo.5168430.

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The focus of the research was to see how different visual marketing approaches affected the impulsive purchase behavior of Sri Lankan modern trade clients. Modern retailers utilize visual merchandising as one of their primary tactics for differentiating their offers and attracting and persuading customers to buy. In-store marketing and visual merchandising have attracted a lot of attention recently, and the amount of money spent on visual merchandising has also skyrocketed. As a result, determining the efficiency of the money that is spent on these diverse visual merchandising strategies is cr

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