Gotowe bibliografie tematyczne / Behaviors towards internet advertising

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Gotowa bibliografia na temat „Behaviors towards internet advertising”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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Artykuły w czasopismach na temat "Behaviors towards internet advertising"

Mahmoud, Ali. "Syrian Consumers: Beliefs, Attitudes, and Behavioral Responses to Internet Advertising." Business: Theory and Practice 14, no. (4) (2013): 297–307. https://doi.org/10.3846/btp.2013.31.

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The goal of this research is to determine the dimensions of beliefs about internet advertising affecting Syrian consumers' attitudes and behaviors towards internet advertising. The results indicate that Attitudes are influenced positively by information, and entertainment; and negatively by irritation and values' corruption. Irritation positively influences consumers' behaviors of leaving websites showing the ads. Entertainment positively influences consumers' behaviors of clicking on internet ads for further information concerning advertised products. Attitude is found to fully mediate the re

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Iha Haryani Hatta, Widarto Rachbini,. "E-Lifestyle And Internet Advertising Avoidance." Jurnal Manajemen 22, no. 3 (2018): 435. http://dx.doi.org/10.24912/jm.v22i3.432.

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E-lifestyle behavior towards avoiding internet advertising needs to be known to design an advertisement on the internet, so that the tendency of avoiding internet advertising can be reduced.Therefore, research on e-lifestyle and internet advertising avoidance is needed which aims to find out the influence of each e-lifestyle on Internet advertising avoidance and the behavior of each e-lifestyle towards Internet advertising avoidance activities. The population of this study is Internet users. A sample of 200 Jakarta residents were selected by purposive sampling technique. Data were analyzed usi

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Aisyah, Siti. "SIKAP DAN PERILAKU KONSUMEN TERHADAP NATIVE ADVERTISING." AT-TAWASSUTH: Jurnal Ekonomi Islam 5, no. 1 (2020): 204. http://dx.doi.org/10.30829/ajei.v5i1.7948.

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The marketing strategy continues to develop. Internet advertising is commonly referred to as e-marketing. Various e-marketing strategies can be done now, for example online advertising. Advertising that used to be offline is now utilizing the internet. One of the formats for online advertising is native ad. Native advertising is a digital advertising format that is still relatively new for online advertising. This study aims to explain how native advertising is used and see how consumers' attitudes towards evaluating native ads. It is recommended to see more than where the original ad can be e

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Celebi, Serra Inci. "How do motives affect attitudes and behaviors toward internet advertising and Facebook advertising?" Computers in Human Behavior 51 (October 2015): 312–24. http://dx.doi.org/10.1016/j.chb.2015.05.011.

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Sadowa, Agnieszka. "Pokolenia X, Y i Z wobec reklamy internetowej." Studenckie Prace Prawnicze, Administratywistyczne i Ekonomiczne 28 (September 26, 2019): 297–311. http://dx.doi.org/10.19195/1733-5779.28.22.

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W pierwszych dwóch dekadach X XI wieku zauważa się wyraźne przemiany w zachowaniach nabywców pod wpływem internetu. Powszechna stała się wirtualna komunikacja, która znacząco wpłynęła na zmianę struktury wydatków na reklamę — permanentnie zwiększa się udział reklamy internetowej w torcie reklamowym. Reklama online niewątpliwie oddziałuje na przedstawicieli pokoleń X, Y i Z, które wyodrębnia się w literaturze ze względu na odmienne cechy charakteru, poglądy, zachowania, a także stosunek do nowych technologii. W pracy wykorzystano wycinek pierwotnych badań ilościowych autorki, przeprowadzonych n

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Kashyap, Neetu. "CONSUMER BEHAVIOR TOWARDS DIGITAL MARKETING." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 06 (2025): 1–9. https://doi.org/10.55041/ijsrem50223.

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INTODUCTION The Internet, as a mean for both firms and individuals to conduct business, is now Adyson of the most widely used non-store formats. With popular trends and demands the concept of the Internet as the way forward to increase profit margins, companies new and old are creating websites here and there. The significance for retailers to having a web site is that a web site is informational and transactional in nature, as the web site can be used for advertising and direct marketing; sales; customer support and public relations. It has been more than a decade since business-to-consumer E

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Ryabov, M. A., and A. V. Khusnutdinova. "OPINION LEADERS ON THE INTERNET AND CONSUMER BEHAVIOR OF YOUNG PEOPLE." Вестник Удмуртского университета. Социология. Политология. Международные отношения 7, no. 3 (2023): 345–50. http://dx.doi.org/10.35634/10.35634/2587-9030-2023-7-3-345-350.

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The main features of the influence of opinion leaders (influencers) on the Internet on the consumer behavior of young people are revealed. Theoretical grounds for studying such influence are presented. The leading concept is Paul Lazarsfeld's theory of limited effects of media exposure, including the hypothesis of a "two-stage flow" of information. Approaches to determining the criteria for identifying opinion leaders are considered. A number of classifications are presented. Macro-, micro- and nano-influencers stand out, as well as influencers-experts and influencers-charismatics. The main in

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Mensa, Marta, and Verónica Bittner. "Portraits of Women: Mexican and Chilean Stereotypes in Digital Advertising." Communication & Society 33, no. 1 (2020): 63–78. http://dx.doi.org/10.15581/003.33.35341.

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By 2020, brands will invest half of their marketing budget on Internet advertising. The Internet has effective potential in advertising, and it can mold stereotypical roles for future generations of consumers. Social norms and beliefs towards respect and gender equality can be reinforced through digital advertising. This study compares empirical evidence of how women are portrayed in digital advertising on Facebook from Mexico and Chile. Samples were compiled by selecting forty fan pages with the most followers –20 from Mexico and 20 from Chile. 1600 posts were examined by quantitative content

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Shin, Wonsun. "Active mediation of television, internet and mobile advertising." Young Consumers 18, no. 4 (2017): 378–92. http://dx.doi.org/10.1108/yc-06-2017-00700.

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Purpose The purposes of this study are to examine how parents implement discussion-based parental mediation (i.e. active mediation) to influence the way children understand advertising on television, computers and smartphones and to investigate factors associated with parental mediation practices. Design/methodology/approach A survey was conducted with parents in Singapore whose children were watching television, using computers with internet access and using smartphones. Findings The degree to which parents engage in active mediation of advertising is similar across different media. Active me

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Rozprawy doktorskie na temat "Behaviors towards internet advertising"

Krige, Philip. "Exploring attitudes towards banner advertising on the world wide web." Thesis, Nelson Mandela Metropolitan University, 2008. http://hdl.handle.net/10948/997.

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The purpose of the study was to assess the effectiveness of banner advertising on the World Wide Web, as well as to explore and analyse the attitudes and behaviours of internet users towards banner advertising. The research objective was to determine, why people do not click on banners and to find ways in which advertisers can make banner advertisements appeal to consumers more effectively. Outcomes of the research suggested which features advertisers should avoid when developing clickable banners. An extensive literature review was carried out in order to highlight important aspects of histor

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Jallow, Mohammed, and 賈羅. "The Study of Consumers’ Behavior Towards Internet Advertising." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/13126797292168917043.

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碩士 清雲科技大學 企業管理系暨經營管理研究所 97 The study selected five factors from the electronic marketing literature, which have effects on the behavior of consumers towards internet advertising and substituting the factors with demographic variables to test the effects of the demographic variables on the behavior of consumers towards internet advertising. Using a questionnaire consisting of questions on five demographic details of age, gender, education, exposure to online advertising, and income. In addition to that, the questionnaire had questions on attitudes, trust, consumer price perceptions

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Huang, Mei-Chen, and 黃美貞. "A Study on College Students’ Line Use Behavior Towards Internet Addiction, Interpersonal Relationship, and Attitudes Toward Advertising in Southern Taiwan." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/27397144115582125385.

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碩士 南榮科技大學 工程科技研究所碩士班 104 The popularity of the Internet and the rapid increase of mobile APP users drive the instant messenger, LINE, becoming the trend in recent years. This study aims to discuss college students’ LINE use behavior towards Internet addiction, interpersonal relationship, and attitudes toward advertising in southern Taiwan. Students registered for the academic year 2014 in a college in southern Taiwan are proceeded the questionnaire survey. Total 600 copies of questionnaire are distributed, and 556 valid copies are retrieved. With SPSS 22.0, Descriptive Statistics A

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Hsu, ChunWei, and 許峻偉. "A Study of User''s Perception and Browsing Behavior toward Internet Advertising." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/79418728933907150961.

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碩士 國立臺灣科技大學 管理研究所資訊管理學程 87 The goal of this thesis was to study the effect of user''s perception and browsing behavior toward Internet advertising on the basis of Cognitive Theory, Contingency Theory, and Motivation Theory. In particular, two research questions were investigated. (1) Who would notice the Internet adveritsing? (2) Who would actually click the adveritsement on the Internet after viewing the advertisement? After analyzing of 6284 samples gathered from www.url.com.tw (a free e-mail / web-mail provider in Taiwan), we concluded that the contingency factors (th

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"The effect of context clutter and advertising repetition on attitudinal and behavioral changes toward an online advertisement." 2004. http://library.cuhk.edu.hk/record=b5892203.

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Ng Wing Kei. Thesis (M.Phil.)--Chinese University of Hong Kong, 2004. Includes bibliographical references (leaves 73-81). Abstracts in English and Chinese. Chapter Chapter One --- Introduction Chapter 1.1 --- Background --- p.1 Chapter 1.2 --- The Present Study --- p.4 Chapter Chapter Two --- Literature Review Chapter 2.1 --- The Internet as an Advertising Medium --- p.5 Chapter 2.2 --- Advertising Hierarchy of Effects and Internet Advertising Effectiveness --- p.9 Chapter 2.3 --- Effect of Context on Advertising Effectiveness --- p.14 Chapter 2.4 --- Effe

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Chan, Man Chi. "An empirical investigation of consumer socialization and the impact of internet use on scepticism towards advertising among young adults." Thesis, 2012. http://hdl.handle.net/1959.13/935676.

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Professional Doctorate - Doctor of Business Administration (DBA) Consumer socialization of young people has been a popular area of academic research. Besides parental and peer influences, the effect of media, including advertising communications via the television and the internet, has also been shown to be a powerful socialization agent on young people. Thus, the aim of this research was to explore how various socialization influences impact the development of skepticism towards advertising, which is a positive outcome of consumer socialization, among young adults in Hong Kong. Yet, unlike

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Lee, Yu-chen, and 李雨蓁. "A Study of Experience Appeals and Effects of Advertising Towards Internet Private Brand—Case of PayEasy Makeup Vending Machine." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/uyxc26.

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碩士 國立臺灣科技大學 企業管理系 99 With the maturity of whole internet environment, internet has become major purchases way of many consumers in Taiwan. Because there are a lot of business opportunities in internet, the Internet users have very low switching costs. How to in this competition environment to win and enhancing consumers’ loyalty, brand is playing an indispensable role. So many Internet private brands take advantage of us. Then accompanied the rise of e-commerce, the business model of physical store and store network integrationl has become a development the unavoidable trend of int

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陳建竹. "The Influence of Internet Advertising Promotion with Time Pressure on the Internal and External Impulse Buying Behaviors: Carryover Effect as the Moderator." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/54353668997520310371.

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碩士 國立嘉義大學 行銷與運籌研究所 100 This thesis studies the relationships between time pressure, internal impulse buying behavior (product price), external impulse buying behavior (impulsive trait), carryover effect, and impulsive buying in the promotion events of internet commercials. Three experiment designs were executed and a total of 554 effective questionnaires were collected. The experiments adopt independent samples t-test, paired-samples t-test, and two-way ANOVA methods. The following conclusions are drawn. First, when time pressure is large in the promotion events of internet commerc

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TSAI, WEN-TING, and 蔡雯婷. "A Study on Relationships of Junior High School Student's Cognition and Infringement Behaviors towards Internet Copyrights：A Case Study of Hsinchu City." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/p9s2r5.

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碩士 大葉大學 資訊管理學系碩士班 106 The purposes of this study were to understand the status of junior high school students’ cognition and infringement behaviors towards internet copyrights, to investigate the differences between the cognition of internet copyrights with different student backgrounds, and to understand the correlation between the cognition of internet copyrights and infringement behaviors. This study adopted the method of questionnaire survey. The sample of this research were 8,449 students selected from 15 public junior high schools in Hsinchu City, and adopts a self-design

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Części książek na temat "Behaviors towards internet advertising"

Togookhuu, Bulganmaa, Junxing Zhang, and Wuyungerile Li. "Mongolian Internet Consumers’ Attitude Towards Web Advertising." In Lecture Notes in Electrical Engineering. Springer Singapore, 2017. http://dx.doi.org/10.1007/978-981-10-5041-1_90.

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Michaelidou, Nina, and Caroline Moraes. "Internet Users’ Attidutes Towards Advertising on Facebook." In Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-24184-5_58.

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Ulusoy, Emre. "Internet Literacy And Attitudes Towards Internet Advertising: A Cross-Cultural Study." In Marketing Dynamism & Sustainability: Things Change, Things Stay the Same… Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-10912-1_101.

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Panachuenvongsak, Pankarn, and Olusoyi Richard Ashaye. "Identifying Key Important Factors Affecting Consumer Purchase Behaviour On Luxury Brand Through the Use of Instagram." In Research Anthology on Social Media Advertising and Building Consumer Relationships. IGI Global, 2022. http://dx.doi.org/10.4018/978-1-6684-6287-4.ch027.

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Purchasing via the internet is one of the most rapidly growing forms of shopping, which has overcome traditional retailing since late 1998. In this chapter, factors related to online and social media shopping and the benefits of using social media will be discussed. Instagram application, tendency of using brand name, online consumer behaviour, and Thai consumer behaviour towards the use of social media will also be illustrated to review what the key factors important in online shopping mentioned in previous research are.

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Debora Dhanya A and Uma Pricilda Jaidev. "Perceived Personalization, Privacy Concern, e-WOM and Consumers' Click Through Intention in Social Advertising." In Research Anthology on Privatizing and Securing Data. IGI Global, 2021. http://dx.doi.org/10.4018/978-1-7998-8954-0.ch091.

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Social advertising, ads in social media platforms, have become popular in recent years because of the evolution of internet technologies such as web analytics and big data mining. The content of the social advertisement is tailored in order to personalize the message to the target consumer groups. In an effort to reach the prospects, marketers should focus on the social leads on social networking sites (SNS) to promote and to sell their brands/products. Drawing on, online personalized advertising literature, e-WOM recommendations and increasing privacy concerns and perceived ad personalization

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Kose, Busra Ozdenizci. "Moving Towards Internet of Behaviors." In Advances in Web Technologies and Engineering. IGI Global, 2023. http://dx.doi.org/10.4018/978-1-6684-9039-6.ch012.

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The Internet of Behaviors (IoB) is an emerging trend that aims to revolutionize human interactions by analyzing and influencing behavior using data from connected devices. This study explores the importance of blockchain technology in addressing the IoB challenges and enhancing the security and privacy of IoB business models. Blockchain technology provides a decentralized and transparent platform for behavioral data storage and sharing, mitigating privacy concerns. Individuals are empowered with control over their personal data through smart contracts and decentralized identifiers, enabling th

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Manolis, Chris, Nicole Averill, and Charles M. Brooks. "Modeling the Effects of Attitudes Toward Advertising on the Internet." In Advances in Electronic Marketing. IGI Global, 2005. http://dx.doi.org/10.4018/978-1-59140-321-0.ch014.

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The notion that consumer attitudes toward products and advertisements affect consumer behavior is well-known in the marketing literature. Research and theory supporting this idea are based largely on traditional means of advertising (e.g., print ads, television commercials, etc.). Although research has begun to address if, when, and how the above process translates to Internet advertising, continued study is needed in this area. The following chapter depicts a study undertaken to further clarify the relationship between attitudes toward Internet advertising, brand attitudes, and purchase inten

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Waheed, Abdul, Jianhua Yang, Ikram Ullah Khan, Safeer Ullah Khan, and Muhammad Farrukh. "The Comparison Between Traditional vs. Advanced Means of Marketing Communications." In Diverse Methods in Customer Relationship Marketing and Management. IGI Global, 2018. http://dx.doi.org/10.4018/978-1-5225-5619-0.ch010.

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The selection of an effective advertising campaign is remarkably essential for organizations to get consumers' attention where diverse conventional mediums were already operational over the past decades (i.e., outdoor media advertising). However, the trend has been transformed toward revolutionary means of marketing communications owing to widespread penetration of the technology. Therefore, electronic marketing is a challenging and growing trend to attain consumers' attention using internet in the present era. The core aim of this chapter is to investigate the significance of e-marketing (eM)

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Sharma, Khushboo. "FUTURISTIC TRENDS IN DIGITAL MARKETING." In Futuristic Trends in Management Volume 3 Book 7. Iterative International Publisher, Selfypage Developers Pvt Ltd, 2024. http://dx.doi.org/10.58532/v3bhma7p2ch11.

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In our interconnected and fast-paced world, businesses are continually exploring innovative ways to connect with their target audience and promote their products or services. Digital marketing has emerged as a powerful and dynamic strategy, utilizing the potential of digital technologies to effectively reach, engage, and convert customers in the online realm. This paper delves into the fundamental principles of digital marketing, highlighting its evolution from the early stages of the internet to the complex ecosystem it is today. The historical journey of digital marketing, from the precursor

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Muturi, Nancy. "Access and the Use of ICTs Among Women in Jamaica." In Global Information Technologies. IGI Global, 2008. http://dx.doi.org/10.4018/978-1-59904-939-7.ch089.

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Information and communication technologies (ICTs) have made the global village a reality with the Internet, cell phones and other digital communication technology disseminating messages instantly through the fast information superhighway. The United Nations (U.N.) Development Program (UNDP, 2001) defines ICTs in terms of innovations in microelectronics, computing (hardware and software), telecommunications and opto-electronics—micro-processors, semiconductors and fibre optics. These technologies enable the processing and storage of enormous amounts and rapid distribution of information through

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Streszczenia konferencji na temat "Behaviors towards internet advertising"

ANGHEL, Ștefan-Ionuț, and Florin Alexandru STAN. "Social Media and Online Shopping: Exploring Interactions and Implications in the Digital Environment." In The International Conference on Economics and Social Sciences. Editura ASE, 2024. http://dx.doi.org/10.24818/icess/2024/085.

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The advancement of technology and the widespread use of the Internet have significantly amplified the impact of media on individuals reshaping our lifestyles and social interactions. In light of the marketing strategies have swiftly transitioned to digital platforms proving to be more effective. Social media now plays a role in sparking competition, among businesses vying for consumer attention. The rapid evolution and intricacies of the landscape have posed challenges in pinpointing promotional tactics to maximise profits. This study delves into phenomena related to consumer behaviour and the

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ZHAO, SONG-SONG. "THE IMPACT OF CONTEXTUAL MOBILE ADVERTISING ON CONSUMER PURCHASE INTENTION." In 2021 International Conference on Management, Economics, Business and Information Technology. Destech Publications, Inc., 2021. http://dx.doi.org/10.12783/dtem/mebit2021/35639.

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Contextual mobile advertising, which has the advantages of strong interactivity and immersive experience, will be the development direction of Internet advertising in the future. Although past research has explored the effects of contextual mobile advertising, little research has studied the effect on consumers’ behavior from the perspective of contextual advertising traits. Thus, this study combined the Scene Theory and the Theory of Planned Behavior to construct the model of advertising effectiveness mechanism. By analyzing survey data from a representative sample of 340 mobile consumers, th

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Li, Yelin. "Towards Forecasting Internet Financial Frauds based on Advertising." In 2022 8th International Conference on Big Data and Information Analytics (BigDIA). IEEE, 2022. http://dx.doi.org/10.1109/bigdia56350.2022.9874049.

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Althagafi, Arwa Mohammed, and Mohamed M. A. Azim. "Internet of Beautiful Things (IoBT): Towards Improving Human's Behaviors." In 2019 IEEE Global Conference on Internet of Things (GCIoT). IEEE, 2019. http://dx.doi.org/10.1109/gciot47977.2019.9058405.

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Lin, Jia-Yi, Shu-Yi Dong, and Ni Yan. "Attitudes and Behaviors of Internet Users towards Chinese Medicine Popularization Knowledge." In 2022 International Conference on Creative Industry and Knowledge Economy (CIKE 2022). Atlantis Press, 2022. http://dx.doi.org/10.2991/aebmr.k.220404.053.

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Springer, Leonardo. "Creative practice applied in a higher education class." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1001500.

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In a society where information is widely available, being able to filter and under-stand facts is paramount to envision, devise and design practical solutions concerning a particular problem, and further consider its implications. In a higher education context, skills such as creativity and rational thinking are trained through-out a course, encouraging understanding and problem-solving skills, essential aptitudes in an everchanging world.Creativity can transform an idea of an existing domain into a new one, it is all about being curious, examining, connecting, experimenting, and playing with

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Enache, Roxana, Gabriel Gorghiu, and Anamaria aurelia Petrescu. "EDUCATIONAL VALENCES OF THE INTERNET IN DIDACTIC ACTIVITIES." In eLSE 2018. Carol I National Defence University Publishing House, 2018. http://dx.doi.org/10.12753/2066-026x-18-147.

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When correlating the observations and the results of the activities carried out during the teaching career, it is noticed that, at the social level, the Internet represents a real challenge for the educational use, implying teacher’s competences to transform the power of this massive resource into a learning power, developing modern and effective educational scenarios related to the needs and demands of the actual society. The educational potential of the Internet cannot be exploited without the identification of epistemological and praxiological fundamentals, that underlie on the basis of val

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Folgieri, Raffaella, Tea Baldigara, and Sergej Gričar. "DESIGN OF A WORKBENCH AND GUIDELINES TO IMPROVE THE EFFICACY OF ADVERTISING MESSAGES." In Tourism in Southern and Eastern Europe 2021: ToSEE – Smart, Experience, Excellence & ToFEEL – Feelings, Excitement, Education, Leisure. University of Rijeka, Faculty of Tourism and Hospitality Management, 2021. http://dx.doi.org/10.20867/tosee.06.18.

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Purpose – This study is aimed at proposing the design of an efficient workbench and guidelines to help content providers in tourism to address proper messages both in managing ordinary activities and in facing unpredictable events and external shocks. Recent Covid-19 related events have particularly stressed the importance of tools supporting, guiding and directing message providers in designing advertising campaigns to attract visitors providing proper information and contrasting the possible negative influence of misinformation. Social media and the Internet can give a wide picture of curren

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Saade, Raafat, Fassil Nebebe, and Weiwei Tan. "Viability of the “Technology Acceptance Model” in Multimedia Learning Environments: A Comparative Study." In InSITE 2007: Informing Science + IT Education Conference. Informing Science Institute, 2007. http://dx.doi.org/10.28945/3076.

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In recent years, more and more higher education institutions have interests of integrating internet-based technologies in the classroom as part of the learning environment. Compared to studies on other information technologies, users’ behavior towards this type of systems, however, has not been assessed and understood thoroughly. In order to get more experience about human behaviors on multimedia learning environment, we conducted a comparative study consisting of 362 students, which is almost three times the sample size of the previous study, participating to test the theoretical model. Resul

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Gräßler, Iris, and Alena Tušek. "Case study on the software-supported development of competences in Scenario-Technique." In 6th International Conference on Human Systems Engineering and Design Future Trends and Applications (IHSED 2024). AHFE International, 2024. http://dx.doi.org/10.54941/ahfe1005548.

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In the context of digital usages, acting on practices, avoiding risky behaviors or moving towards more responsible mobile consumption are questions that have become central to our hyperconnected lives. Corporate Sustainability and Responsibility (CSR) strategies are underway, but companies are struggling to translate into action in some technocentric areas, such as in the Telco world. This paper proposes to examine the interest of the reflexive approach, as described by Vacher (2011), for the user-centered design of innovative and participatory services. Two educational devices were tested wit

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