Gotowe bibliografie tematyczne / Biopotravina

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Artykuły w czasopismach
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Gotowa bibliografia na temat „Biopotravina”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 2 lutego 2022

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Artykuły w czasopismach na temat "Biopotravina"

Kastnerová, Markéta, i Kvetoslava Kotrbová. "Quality of organic foods". Kontakt 9, nr 2 (21.12.2007): 407–15. http://dx.doi.org/10.32725/kont.2007.062.

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Rozprawy doktorskie na temat "Biopotravina"

Houšková, Alice. "Statistická analýza preferencí ve spotřebě biopotravin". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259408.

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The thesis is focused on the evaluation of preferences in organic foods consumption in the Czech Republic. The theoretical part summarizes the insights from the literature concerning the issue. The thesis monitors in detail the production and consumption of organic foods and it maps the market environment. In the practical part were expressed hypotheses which using the questionnaire were confirmed or refuted. They have been also identified preferences of consumer groups of organic foods, which were then analyzed and evaluated. There were performed determinations of prices of selected organic foods in individual retail chains and their subsequent comparison with normal foods.The results of this research may be helpful for new entrants in terms of the market operators to assist them in deciding on which market segment or product to concentrate.

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Bártová, Lucie. "Jak čeští spotřebitelé vnímají biopotraviny - výzkum trhu biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9188.

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The thesis is engaged in market research of the organic food in the Czech republic. It summarizes basic information about organic food, describes current trends in the ecological agriculture and in the consumption of organic food. The thesis brings results of the consumer audit, which tried to find out consumers' attitude to the organic food and their foreknowledge in this sphere. Part of the thesis is focused on the differences in prices between organic and conventional food.

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Horká, Jana. "Biopotraviny v prostředí současného retailingu". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162631.

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The main goal of my diploma thesis is to analyze the offers of organic food in chosen retail chains operating in the Czech market. At the beginning there are defined retail and retailing and there is briefly outlined the development of retail in the Czech Republic. In the second chapter there is introduced organic farming, its definition, goals and its current position in the world and in the Czech Republic. In this chapter is defined what is organic food, how is organic food labeled and which organizations do this business in the Czech Republic. The third chapter analyses the situation in the organic food market in the Czech Republic and there are introduced certain marketing activities and projects to promote organic food. The next chapter analyses the current retail net in the Czech Republic and in the following chapter there are introduced the retail chains chosen for the analysis of their assortment of organic food. The last chapter deals with analysis of assortment of organic food in chosen retail chains.

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Svobodová, Petra. "Ochrana spotřebitele a marketingový výzkum v oblasti bioproduktů a biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-305.

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Diplomová práce je zaměřena na analýzu marketingového mixu biopotravin a bioproduktů. Zhodnocuje cenu, nabídku, propagaci a distribuci. V práci je zmíněna problematika ekologického zemědělství a ochrany spotřebitele těchto produktů. Praktická část je zaměřena na zjištění povědomí biopotravin a značky bio mezi českými spotřebiteli prostřednictvím dotazníkového šetření.

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Bulová, Jitka. "Možnosti marketingové orientace na trhu bioproduktů". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-77769.

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Diploma thesis on the topic of possibilities of marketing orientation on the organic market deals with organic farming and organic food. The first part is to get familiar with this issue. There are characterized differences between organic and conventional farming, the advantages and disadvantages of organic farming, animal and plant specifications of production, conditions that must be met if the transition from conventional to organic farming, the follow-up compliance with the conditions laid down by law. Another section is devoted to organic food and their characterization, organic certification and marketing. The practical part includes its own investigation with an awareness of consumers about organic food. The conclusion gives the specifics of organic farming and organic food, and based on the analysis and possible recommendations on marketing orientation.

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Herzallah, Petra. "Analýza trhu s biopotravinami". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-256618.

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My thesis is focused on the analysis of the organic food market in Prague 4 city. The thesis is divided into two main parts, theoretical and practical. The theoretical part defines the organic farming, its objectives and principles. Furthermore, the thesis differentiates between conventional and organic farming, summarizes the history and development of organic farming and describes the development of financial support. The thesis in the theoretical part also describes the definitions of organic products, their labeling, inspection and marketing methods. The practical part of the thesis contains statistical comparisons of the development of agricultural acreage, the number of farms in organic farming and compares the development of the organic food market in the Czech Republic. Additionally, the practical part analyzes the market of organic food in town district Prague 4. The collected data is represented in tables and graphs. As a conclusion, the thesis proposes measures to develop the organic food market in selected parts of Prague city.

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Táborská, Kateřina. "Kvalita biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2324.

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Diplomová práce se zabývá otázkou kvality biopotravin ve srovnání s konvenčními potravinami. Kvalita je posuzována z hlediska zdravotní nezávadnosti v podobě možného ohrožení ze strany potravinových aditiv. Ty jsou posuzovány jako významné kritérium jakosti. Také hodnotí kvalitu pomocí znaků jako jsou trvanlivost, organoleptická vhodnost a výživová hodnota. Zároveň je v práci zpracován spotřebitelský dotazník, týkající se místa, sortimentu, spokojenosti zákazníků a frekvence nákupu biopotravin.

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Meisnerová, Aneta. "Analýza trhu biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198214.

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This thesis deals with the situation on the market of organic food in the Czech Republic. The aim is to determine the attitudes, awareness and purchase behaviour of Czech organic food consumers. Find out how different purchasing behaviour of women and men by age and what is typical organic food consumer. The thesis is divided into two parts. In the first theoretical-methodological section describes the basic concepts and legislation on the matter. Furthermore, mapping the situation of the contemporary state of the organic food market. The practical part consists of market segmentation obtained from desk research MML-TGI and quantitative research purchasing behaviour and attitudes of Czech consumers to organic food.

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Neťuková, Markéta. "Vliv označení "superpotravina" na chování spotřebitelů". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360397.

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The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.

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Bořkovcová, Eva. "Problematika biopotravin v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75709.

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The theoretical part of this diploma thesis deals with the history of organic agriculture, organic agriculture in the world, in Europe and in the Czech Republic. In terms of the Czech Republic, it focuses on the development and the current state of organic agriculture, legislative background, supervision and certification, state subsidy and the labelling of organic food. The last chapter of the theoretical part answers questions: Why should people buy organic food, and why should they prefer local organic food to the imported one? It is also concerned with the distribution of organic food. In the practical part the main problems in terms of securing the sale of organic food in the Czech Republic are detected by the means of questionnaire examination. Two types of questionnaires were created for the purpose of the research. The first type is for organic producers and the second one for the sellers of organic food and healthy food products. At the end of this diploma thesis there is a summary of the recognized problems and the forshadowing of the future of organic agriculture in the Czech Republic.

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