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1
Houšková, Alice. "Statistická analýza preferencí ve spotřebě biopotravin". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-259408.
Pełny tekst źródłaStreszczenie:
The thesis is focused on the evaluation of preferences
in organic foods consumption in the Czech Republic.
The theoretical part summarizes the insights from
the literature concerning the issue. The thesis monitors in detail the production and consumption of organic foods and it maps the market environment. In the practical part were expressed hypotheses which using the questionnaire were confirmed or refuted. They have been also identified preferences of consumer groups of organic foods, which were then analyzed and evaluated. There were performed determinations of prices of selected organic foods in individual retail chains and their subsequent comparison with normal foods.The results of this research may be helpful for new entrants in terms of the market operators to assist them in deciding on which market segment or product to concentrate.
2
Bártová, Lucie. "Jak čeští spotřebitelé vnímají biopotraviny - výzkum trhu biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-9188.
Pełny tekst źródłaStreszczenie:
The thesis is engaged in market research of the organic food in the Czech republic. It summarizes basic information about organic food, describes current trends in the ecological agriculture and in the consumption of organic food. The thesis brings results of the consumer audit, which tried to find out consumers' attitude to the organic food and their foreknowledge in this sphere. Part of the thesis is focused on the differences in prices between organic and conventional food.
3
Horká, Jana. "Biopotraviny v prostředí současného retailingu". Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162631.
Pełny tekst źródłaStreszczenie:
The main goal of my diploma thesis is to analyze the offers of organic food in chosen retail chains operating in the Czech market. At the beginning there are defined retail and retailing and there is briefly outlined the development of retail in the Czech Republic. In the second chapter there is introduced organic farming, its definition, goals and its current position in the world and in the Czech Republic. In this chapter is defined what is organic food, how is organic food labeled and which organizations do this business in the Czech Republic. The third chapter analyses the situation in the organic food market in the Czech Republic and there are introduced certain marketing activities and projects to promote organic food. The next chapter analyses the current retail net in the Czech Republic and in the following chapter there are introduced the retail chains chosen for the analysis of their assortment of organic food. The last chapter deals with analysis of assortment of organic food in chosen retail chains.
4
Svobodová, Petra. "Ochrana spotřebitele a marketingový výzkum v oblasti bioproduktů a biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-305.
Pełny tekst źródłaStreszczenie:
Diplomová práce je zaměřena na analýzu marketingového mixu biopotravin a bioproduktů. Zhodnocuje cenu, nabídku, propagaci a distribuci. V práci je zmíněna problematika ekologického zemědělství a ochrany spotřebitele těchto produktů. Praktická část je zaměřena na zjištění povědomí biopotravin a značky bio mezi českými spotřebiteli prostřednictvím dotazníkového šetření.
5
Bulová, Jitka. "Možnosti marketingové orientace na trhu bioproduktů". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-77769.
Pełny tekst źródłaStreszczenie:
Diploma thesis on the topic of possibilities of marketing orientation on the organic market deals with organic farming and organic food. The first part is to get familiar with this issue. There are characterized differences between organic and conventional farming, the advantages and disadvantages of organic farming, animal and plant specifications of production, conditions that must be met if the transition from conventional to organic farming, the follow-up compliance with the conditions laid down by law. Another section is devoted to organic food and their characterization, organic certification and marketing. The practical part includes its own investigation with an awareness of consumers about organic food. The conclusion gives the specifics of organic farming and organic food, and based on the analysis and possible recommendations on marketing orientation.
6
Herzallah, Petra. "Analýza trhu s biopotravinami". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-256618.
Pełny tekst źródłaStreszczenie:
My thesis is focused on the analysis of the organic food market in Prague 4 city.
The thesis is divided into two main parts, theoretical and practical. The theoretical part defines the organic farming, its objectives and principles.
Furthermore, the thesis differentiates between conventional and organic farming, summarizes the history and development of organic farming and describes the development of financial support. The thesis in the theoretical part also describes the definitions of organic products, their labeling, inspection and marketing methods.
The practical part of the thesis contains statistical comparisons of the development of agricultural acreage, the number of farms in organic farming and compares the development of the organic food market in the Czech Republic.
Additionally, the practical part analyzes the market of organic food in town district Prague 4. The collected data is represented in tables and graphs. As a conclusion, the thesis proposes measures to develop the organic food market in selected parts of Prague city.
7
Táborská, Kateřina. "Kvalita biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2324.
Pełny tekst źródłaStreszczenie:
Diplomová práce se zabývá otázkou kvality biopotravin ve srovnání s konvenčními potravinami. Kvalita je posuzována z hlediska zdravotní nezávadnosti v podobě možného ohrožení ze strany potravinových aditiv. Ty jsou posuzovány jako významné kritérium jakosti. Také hodnotí kvalitu pomocí znaků jako jsou trvanlivost, organoleptická vhodnost a výživová hodnota. Zároveň je v práci zpracován spotřebitelský dotazník, týkající se místa, sortimentu, spokojenosti zákazníků a frekvence nákupu biopotravin.
8
Meisnerová, Aneta. "Analýza trhu biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198214.
Pełny tekst źródłaStreszczenie:
This thesis deals with the situation on the market of organic food in the Czech Republic. The aim is to determine the attitudes, awareness and purchase behaviour of Czech organic food consumers. Find out how different purchasing behaviour of women and men by age and what is typical organic food consumer. The thesis is divided into two parts. In the first theoretical-methodological section describes the basic concepts and legislation on the matter. Furthermore, mapping the situation of the contemporary state of the organic food market. The practical part consists of market segmentation obtained from desk research MML-TGI and quantitative research purchasing behaviour and attitudes of Czech consumers to organic food.
9
Neťuková, Markéta. "Vliv označení "superpotravina" na chování spotřebitelů". Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-360397.
Pełny tekst źródłaStreszczenie:
The master thesis is concerned with the effect of the clame superfood and its impact in consumer behaviour. The aim of this thesis is to find out how consumers perceive the phenomenon of superfoods and how this claim effect their consumer behaviour. The theoretical part of the thesis defines and explains the terminology related to the key term superfoods such as functional foods, superfruits and organic foods. Subsequently the thesis edentifies the rules of a food labeling with the emphasis on health and nutrition-related claims. The thesis then examines the recent development of the superfoods market with its trends either from the local and the global point of view. The theoretical part is ended by the analysis of the methodology The Six Elements of Superfruits Success, which defines the six elements leading to a successful business strategy in a field of superfoods industry. The empirical part of the thesis shows the survey results of the effect of the clame superfoods and organic foods on products and its impact in consumer behaviour in the Czech Republic. The thesis then deals with the case study Jeřáb (a product containing a superfood). The thesis draws up a draft proposal for a new communication strategy of Jeřáb with the emphasis on the fact that Jeřáb is a product containing a superfood.
10
Bořkovcová, Eva. "Problematika biopotravin v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-75709.
Pełny tekst źródłaStreszczenie:
The theoretical part of this diploma thesis deals with the history of organic agriculture, organic agriculture in the world, in Europe and in the Czech Republic. In terms of the Czech Republic, it focuses on the development and the current state of organic agriculture, legislative background, supervision and certification, state subsidy and the labelling of organic food. The last chapter of the theoretical part answers questions: Why should people buy organic food, and why should they prefer local organic food to the imported one? It is also concerned with the distribution of organic food. In the practical part the main problems in terms of securing the sale of organic food in the Czech Republic are detected by the means of questionnaire examination. Two types of questionnaires were created for the purpose of the research. The first type is for organic producers and the second one for the sellers of organic food and healthy food products. At the end of this diploma thesis there is a summary of the recognized problems and the forshadowing of the future of organic agriculture in the Czech Republic.
11
Bosíková, Jana. "Analýza vybrané skupiny zboží - biopotraviny". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-4864.
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12
Kagan, Aleksandra. "Výzkum chování spotřebitelů na trhu biopotravin". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-149838.
Pełny tekst źródłaStreszczenie:
The aim of this thesis is to perform marketing research of consumer behavior in the market of organic food through the suitably questionnaire. The research focuses on the questions - what is the source of information about organic food, whether and why consumers buy organic food, how often consumers buy organic food, what is the average monthly expenditure for organic food, what is the most popular place for purchasing organic food, what is main critical points in selecting of organic food, which factors are barrier for purchase, etc. The results of the research confirm that organic food is well known for most of consumers, but lower than half of consumers which purchasing it, either because of high cost or because of mistrust.
13
Březíková, Tereza. "Biopotraviny a jejich postavení v současném retailingu". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113328.
Pełny tekst źródłaStreszczenie:
The topic of my diploma thesis is Bioproducts and their position in the present retailing. The thesis is divided in two parts, a theoretical one and a practical one. The theoretical part deals with the theory of bioproducts and their market position. It analyses ecology-agriculture tasks in Czech Republic as well as the legislation in the Czech Republic. The practical part describes bioproducts in Interspar and its own brand SPAR Natur*pur. In Interspar I did my research using questionnaires that were filled in by costumers of Interspar. These costumers answered questions about bioproducts and their market position in the Czech Republic. The results are presented in graphs and with a comment.
14
Dvořáková, Lucie. "Biopotraviny a jejich postavení v současném retailingu". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113485.
Pełny tekst źródłaStreszczenie:
This master thesis is focused on czech organic food and it role in current czech retailing. Organic food is nowadays widely discussed but czech local organic food is unjustly neglected. In the theoretical part of the master thesis, terms such as retailing and organic farming are defined, it also alyses czech retail market and czech organic food market. Analytical part, on the other hand, uses these termes in the actual analysis of the czech organic food market. Using data collected from 5 different retailers (Globus, Tesco, Interspar, Penny Market a Albet) I conducted a country of origin analysis. Last part of the thesis sums up recommendations to improve the position of czech local product, aimed at czech farmers, consumers and oficial organizations.
15
Hojerová, Eliška. "Biopotraviny a jejich postavení na českém trhu". Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-124797.
Pełny tekst źródłaStreszczenie:
The thesis defines a concept of organic food and a closer look is given to an organic agriculture - a place of origin for organic food. The second part discusses benefits of organic food for consumers and looks for consumer purchase motives. Third and fourth part is devoted to rules of labeling and opportunities for improvement in this area. Other consumer brands and a current state on organic food market are presented here as well. Variety of products offered and availability of organic food at the particular points of sale are analyzed in the final part.
16
Michálek, Martin. "Ekologické zemědělství a spotřeba biopotravin v ČR". Master's thesis, Česká zemědělská univerzita v Praze, 2016. http://www.nusl.cz/ntk/nusl-256657.
Pełny tekst źródłaStreszczenie:
The master thesis deals with the organic farming and the organic food consumption, not only within the Czech Republic. The theoretical part of the master thesis, characterizes this dynamically developing industry, subsidy policy, legislative page and describes each of the production and non-productive functions of organic farming. It also presents the action plan for the following years, in which the sector should take. On approaching the definition of the concept of organic foodstuff, its specifics, the essentials of marking, control system and forms of sale. Finally, it deals with comparison of nutritional values of organic food and conventional food and also organic food consumption itself on the domestic market, with a forecast for the next years. Filling the empirical part is a statistical comparison and analysis of time series of organic farming, to which are added the individual predictions for the following four years. Furthermore, the practical part, respectively the consumption of organic food, supplements the statistical analysis of data obtained from an anonymous questionnaire survey concerning the preferences of consumers in matters of purchasing and consumption of organic food. Conclusion of the work is devoted to a summary of the data from the questionnaire investigation and proposing recommendations for organic farming and the Czech organic food market.
17
Lindišová, Jana. "Zajištění kvality biopotravin v České republice a ve Španělsku". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-2923.
Pełny tekst źródłaStreszczenie:
Cílem práce je objasnit legislativní úpravu a způsob zajištění kontroly bioprodukce v České republice a ve Španělsku a nastínit pravidla užívání značky kvality BIO. Diplomová práce je podložena průzkumem nabídky bioprodejen v Praze.
18
Maříková, Lucie. "Postoje českých spotřebitelů k biopotravinám - marketingový výzkum". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-17755.
Pełny tekst źródłaStreszczenie:
The purpose of the thesis is a description of organic food and ecological farming in general. The theoretical part of the thesis deals with findings consumer and shopping behavior of consumers of organic food. The practical part contains a marketing research of organic food in the Czech Republic, which focuses on the findings of opinions, attitudes and motivations of consumers to purchase organic food.
19
Havelková, Alžběta. "Analýza kupního chování na trhu s biopotravinami". Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-72265.
Pełny tekst źródłaStreszczenie:
The master thesis named "Analysis of purchasing behaviour on the organic food market" deals with relationship of customers towards organic food. There are theorecital aspects of customer's decision analyzed as well as specifics of the organic food market in the Czech Republic. The thesis includes results of marketing research regarding general awareness of organic food and related purchasing conventions, which has been processed based on theoretical knowledges. There is a proposal of marketing suggestions for economic subjects which act at the organic food market, made at the end of the thesis.
20
Jindrová, Marta. "Návrh marketingových prostředků pro podporu trhu s biopotravinami". Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223376.
Pełny tekst źródłaStreszczenie:
Tato diplomová práce se zaměřuje na trh s bio potravinami v České Republice. Analizuje trh a použité marketingové nástroje. Práce obsahuje doporučení pro zlepšení působnosti marketingových prostředků pro podporu růstu trhu s bio potravinami v České Republice.
21
Reilová, Renata. "Komunikační plán zavedení bio-potravin vybraného řetězce v ČR". Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3177.
Pełny tekst źródłaStreszczenie:
Diplomová práce ?Komunikační plán zavedení biopotravin vybraného řetězce v ČR? se zabývá analýzou kampaně Tesco Organic, která probíhala v říjnu 2007 při zavedení biopotravin v obchodním řetězci Tesco. Cílem práce je kromě posouzení dosahu kampaně Tesco Organic také analýza nákupních zvyklostí českých spotřebitelů biopotravin. Na základě výzkumu je sestaven demografický profil spotřebitele biopotravin, který je potom konfrontován s cílovou skupinou kampaně Tesco Organic.
22
Mlčoušková, Olivie. "Stravování v biokvalitě v regionu Brno-město - problematika dodávky surovin". Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-427903.
Pełny tekst źródłaStreszczenie:
The diploma thesis deals with public bio-quality eating in the Brno-City region and with the issue of raw materials supply. In the first part of the thesis the organic agriculture is defined, in comparison with conventional and integrated agriculture. Also the definition of terms like organic products, organic food and other organic products, including their certification. The next part deals with the market, as well as with the consumption of organic food with an overview of organic food suppliers and the definition of public eating facilities. The last issue of this section is the purchasing behaviour that greatly affects this industry. The second part of the thesis is related to the restaurant Rebio, which is the only certified restaurant in this region. The survey is divided into three parts. In particular it is a supplier survey, than an interview with a chef about the supplier-customer environment of the restaurant, and at last but not at least, a questionnaire survey at the their customers, which related to restaurant turnout, organic farming and purchasing behavior.
23
Hamarová, Monika. "Současný stav a možnosti rozvoje ekologického zemědělství na západním Slovensku". Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-87547.
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24
Zlomková, Gabriela. "Výzkum trhu s biopotravinami v ČR". Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-89681.
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25
Crhová, Michaela. "Formy prodeje na trhu biopotravin - analýza a srovnání ČR s vybranými státy". Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-150580.
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26
Soukupová, Tereza. "Analýza stavu ekologického zemědělství a bioprodukce ve vybraném regionu Jihomoravského kraje - okres ZNOJMO". Master's thesis, 2018. http://www.nusl.cz/ntk/nusl-427166.
Pełny tekst źródłaStreszczenie:
The diploma thesis deals with the issue of organic agriculture and organic food production. The aim was to analysis of the current state of organic agriculture in the South-Moravian Region with a survey of the district of Znojmo. The literature review sets out the principles of organic agriculture and organic food production, current legislation and the system of registration and control. The thesis contains a description of the state of organic agriculture in the Czech Republic and the world. The practical part evaluates the current state of organic agriculture in the South-Moravian Region and in the Znojmo district, including the comparison of the state in the individual districts. The next part is focused on mapping the offer of organic products for direct consumption in the district of Znojmo. It includes a questionnaire survey on awareness of local supply of organic production and on organic farming in general.
27
GONDEKOVÁ, Hana. "Vývoj nabídky a cenových relací biopotravin". Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-174174.
Pełny tekst źródłaStreszczenie:
The aim of the thesis is "Development of offer and prices of organic food". Organic farming and its development in Czech Republic, legislation, control mechanisms in organic farming are described in theoretical part, including market discription with organic food in Czech Republic and Europe. Second part describes customer questionnaire survey in model shop. Than was performed a control purchase. The last part is the analysis of price developments and price comparison of organic and conventional nutritive.
28
Antlová, Michaela. "Ekologické zemědělství na Tišnovsku a okolí". Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-362317.
Pełny tekst źródłaStreszczenie:
The thesis deals with the assessment of the status of organic farming in the region's of Tišnov and Vysočina district. It assesses the extent of production and the focus of organic farms in selected areas and analyzes the current situation of organic food and the possibility of their sales in the region. In the final part local people are surveyed, using a questionnaire, which focuses on consumers knowledge about organic farming and an evaluation of its significance. The results show that more than half of the respondents believe that organic foods are organically grown without the use of chemicals or pesticides and are healthier than conventional foods. It also proves organic food is only bought occasionally, several times a month with a willingness to spend a maximum of 300 CZK. A negligible (3,3 %) made purchases using "organic boxes" from a farmer, others have never heard about this service, or did not use it. The most common places to buy organic food are hypermarkets, supermarkets and health food stores.
29
Kotoučková, Michaela. "Ekologické zemědělství na Svitavsku a jeho význam v regionu". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-430159.
Pełny tekst źródłaStreszczenie:
In this diploma thesis a summary of ecological agriculture in Svitavy Region is processed. The first part consists of literary research about description of organic agriculture, its goals, principles, history and legislation and development of this agriculture in the region. In the second part the collected data will be compared with data from other areas in Pardubice Region. Introduction of selected organic farms, producers and sellers of organic food in the region follows. In the final part two surveys are executed. The first questionnaire about knowledge of ecological agriculture and its products is focused on local residents. The second questionnaire is focused on ecological entrepreneurs. In conclusion measures which could lead to improvement of public awareness and to overall development of organic agriculture in Svitavy Region will be suggested.
30
TANCEROVÁ, Pavla. "Regionální trh vybranými bio komoditami: bio brambory, ovoce a zelenina". Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-175503.
Pełny tekst źródłaStreszczenie:
Analysis of the South Bohemian organic production and distribution of "bio potatoes, fruits and vegetables." Focus on farm production, distribution channels, manufacturing utilization and application of the regional market (retail, food services). Definition of options optimization of production distribution chain, the prerequisite for wider representation of selected bio commodities in the regional market.
31
Petrželová, Sofie. "Ekologické zemědělství na Prostějovsku a v Olomouckém kraji". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-430309.
Pełny tekst źródłaStreszczenie:
This diploma thesis deals with organic agriculture in Olomouc region, mainly region of Prostějov. It is focused on animal production. It also evaluates the number of organic farms, their size and management. Speaking about animal farms, the thesis concentrates mainly on their structure, production and sale of products. It underlines the differences between conventional and organic agriculture in Olomouc region and Prostějov region. In the end of the thesis there is a survey that mainly deals with organic agriculture and bioproducts. There was found, that most respondents know something about these concepts. Further more the survey deals with the frequency of purchase and prices of bioproducts. The prices do not suit to the respondents that's why they buy bioproducts only occasionally, the smaller amount of them once a month. The survey was focused on the inhabitants of Olomouc region.
32
MARTAN, Jan. "Srovnání struktury a nabídky regionální produkce a biopotravin v regionu jižních Čech a krajském městě". Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-174565.
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Organic food is a food product that is obtained from organic products and a limited amount of authorized additives defined technological process according to special regulation and the control regimen. Regional foods are due to short transport distances much fresher than food that has circulated for a long time. Regional foods tend therefore usually taste better and more valuable nutritional properties. Equally important is the fact that the closer the food to the consumer, the less loaded environment during transportation. The aim of the thesis is to evaluate the structure offers regional food and organic food producers to seek their districts Prachatice, and Strakonice Czech Budejovice. When evaluating the questionnaires, it was found that two-thirds of respondents regularly buy organic or regional food. Most often it is bought at a store in a specialized department.Most of the respondents to pay extra for regional food for a month for her to spend in the range of 200 to 500 CZK.
33
CHUCHELOVÁ, Michaela. "Perspektivy uplatnění biopotravin v lázeňských zařízeních (Jihočeský kraj)". Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-80530.
Pełny tekst źródłaStreszczenie:
This thesis consider the use of organic products in spa facilities in South Bohemian Region and assess a regional supply of organic food. Results were obtained through primary and secondary data. Secondary data was provided by the study of literature and the subsequent creation of a literature review. Primary data were obtained in a questionnaire survey and structured interviews.
34
Kalinová, Alexandra. "Biopotraviny - analýza situace ve Zlínském kraji". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-430121.
Pełny tekst źródłaStreszczenie:
The aim of this thesis is to analyze the current situation of organic food in Zlínský kraj region. This thesis evaluates the range of production, certain activities of eco-farmers and analyzes the current situation of organic food and the posibility of their sales in the selected region. With the use of secondary sources is characterized the state and the development of the organic subjects and then with the own survey is detected the type of stores and the sortiment of organic food and prices of this products. On an example of organic milk is described the way of this product from the farmer to the customer with emphasis on price. All findings are presented in the discussion and at the end of the work.
35
Báčová, Lenka. "Analýza trhu s biopotravinami v konkrétním regionu". Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-250198.
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This thesis deals with the analysis of organic food market. The first part contains a theoretical description of organic farming and the demands and evaluation of the product of organic farming, which is organic food. There are also presented the possibilities of organic food distribution to customers including the methods of their sales.The practical part contains the analysis of organic food market in Svitavsko region which includes the cities of Polička, Litomyšl and Svitavy. The data are presented in tables and illustratively graphed. The final part of the thesis proposes measures to improve the organic food market and increase the interest in buying them.
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Pojarová, Denisa. "Podpora rozvoje regionálního odbytu biopotravin". Master's thesis, 2017. http://www.nusl.cz/ntk/nusl-430819.
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The diploma thesis is focused on the support of the development of regional sales of organic food. The main objective was to analyse the possibilities of supporting the development for sales of regional products of organic farming in the Olomouc Region. In the theoretical part, the basic aspects of organic farming and organic food and then the basic factors influencing the organic food market and the forms of sale were defined. Using a questionnaire survey and a personal questioning, a survey between consumers, sellers and the manufacturer were conducted. The obtained information was compared and the possibilities for the development of organic food sales were proposed.
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Klenková, Tereza. "Vývoj a význam ekologického zemědělství v Jihomoravském kraji". Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-180017.
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The objective is to evaluate a development and the importance of the organic agriculture and organic food in South Moravian Region. The identified details were than compared with other regions of the Czech Republic, or the whole country. The South Moravian Region due to its position belongs to the areas with a low proportion of organic areas, but since 2008 there are absolutely the greatest areas of arable land and permanent crops (there are more than 95 % of the total area of vineyards), but the smallest area of permanent grassland. This region produces 85 % of all organic grown vegetables. There is dominated sheep farming, followed by cattle farming.Typical for the South Moravian Region are vineyards and wineries, and therefore an integral part of thesis is the evaluation of wine production, especially organic wine in this region.
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Lacková, Alena. "Biopotraviny - aktuální stav odvětví a podmínky trhu v Jihomoravském kraji". Master's thesis, 2014. http://www.nusl.cz/ntk/nusl-178614.
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In the thesis is processed the current state of the market for organic foods and assess their demand. The first chapters in a review of the literature dealing with the labeling of organic foods, their marketing,principles of production and on the basis of studies are assessed for qualitative properties. From the statistical data is analyzed developing the organic market and pursuant the professional survey is compared the economics of production compared to conventional production. In The practical part is evaluated organic food market in the South Moravian Region and compared their prices with prices conventional food. In the final part of the results is executed own survey through a questionnaire survey that was filled by 300 respondents from the Southern Region. The research is focused on the knowledge of organic food and motivation to buy, how much consumers are willing to pay for them, eventually, what really deters them from buying.
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Skupenová, Zuzana. "Ekologické zemědělství a poptávka po jeho produktech v obcích různé velikosti na Brněnsku". Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-362315.
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This thesis deal with organic agriculture and the demand for its products in the municipalities of different sizes in Moravia. Consumer behavior and demand for organic products was the aim of the questionnaire in the region. The questionnaire consisted of 18 questions and was completed by 150 respondents. The data obtained have been properly evaluated and processed into graphs. The results of the survey respondents the average awareness of organic food. After evaluation of the results have shown the organic foods most commonly buy women aged 19-35 years of Brno-country district with secondary education finished with an income of 10 000-19 999 Czk. Consumers of organic food shall be considered as expensive and their higher price is a major restriction to their purchase. They often buy vegetables, fruits and dairy products. Organic food they buy in specialized stores and health food stores, about once a month and these foods will spend the amount of 501-1 000 Czk.
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ZEDEK, Milan. "Prostorová analýza výroby a zpracovatelských kapacit bioprodukce - Jihočeský kraj". Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-55359.
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This diploma thesis is focused on mapping of organic farming in the South Region particularly in terms of spatial distribution of organic farms, their production and deployment of processing capacities organic production. South Bohemia region is due to its geographical conditions suitable for organic farming. It is one of the largest in amount of organic farms. However the diversity of production is not too different. There is mainly dominating extensive cattle farming in areas of permanent grassland.This dissertation was elaborated in terms of explorational purpose of University of South Bohemia ? Economical Faculty MSM 6007665806, focusing on support of development concerning higlands and uplands areas in the region of south Bohemia.
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RUSFELOVÁ, Zuzana. "Uplatnění biopotravin ve školních jídelnách: základní školy (České Budějovice)". Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-55597.
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School canteens can significantly influence children?s eating habits and can demonstrate them perfectly good principles in food selection. The main objective of this thesis is to analyze the interest of school management and pupils? parents in the introduction of organic food in school canteen menus. The questionnaire survey was targeted at primary school and their school canteens that lie in the statutory city of České Budějovice and its immediate surroundings.
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Paulíková, Michaela. "Analýza trhu biopotravin v České republice a jejich cenový monitoring". Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-250200.
Pełny tekst źródłaStreszczenie:
Diploma thesis with topic a Market analysis of organic food in Czech republic and its price monitoring engages basic principles of ecological agriculture and specifics of organic food production. There is a description of bioproduction in CZ, a market situation and consumption in the EU.In next part of this dissertation is composed overview of organic food producers in CZ. One of the main goals of this work was to perform a price monitoring on chosen types of organic food in given location and then to compare the price to a conventionaly produced food. There is also a comparison of the situation on different salepoints and a price variations of main direct and indirect distribition process. As an addition of the experimentle part, a degustation and following evaluation of chosen organic and nonorganic food types took place with suggested group of people. Result of this price monitong shows, that organic food is 140 % more expensive than nonorganic. Comparison of the direct and indirect distributors showed large price variations, for example the price of organic potatoes directly from a farmer is170 % lower, than the average price of organic potatoes in observed shops. Organic food got a higher rating than conventionaly produced during the degustation, 46,87 % was for organic and 45,99 % for nonorganic food.
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Havigerová, Kamila. "Marketingová analýza trhu biopotravin v regionu Brno-město". Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-427844.
Pełny tekst źródłaStreszczenie:
The diploma thesis „Marketing Analysis of the Organic Food Market in the Brno-centre region“ describes marketing definitions, tools of the marketing mix, the current situation of organic farming in the Czech Republic and the world, import and export of organic food, the main category of produced organic food and further characterizes their distribution process. The experimental part includes the current status of organic entities in the Czech Republic and a detailed list of organic food producers in the Brno-centre region. The main part was monitoring the availability of organic food, analyzing the selected company using the tools of marketing mix and further monitoring the availability and prices of teas in organic quality in selected stores. In conclusion, the results of monitoring availability and prices are summarized.
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Rybáriková, Barbora. "Analýza trhu biopotravin a trendů stravování v lokalitě Brno-město". Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-427693.
Pełny tekst źródłaStreszczenie:
The focus of the thesis “Analysis of the market of organic food and trends of catering in the region Brno-city” is the topic of organic food and products in terms of quality, in particular in relation to availability of organic food in shops and catering facilities. The thesis is divided into two parts - literary and experimental part. The work includes definitions of organic food, processing of organic food, and system of controls and their labeling, together with the laws relevant for organic farming. A substantial part of the thesis is devoted to analysis of the Czech market using a questionnaire survey and price monitoring of selected types of food. The questionnaire contains twelve questions focused on consumer preferences when buying organic food and eating organic quality meals. The conclusion contains results of the questionnaire summarized together with the comparison of food price monitoring in selected stores.
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VAVŘINA, Martin. "Problematika finalizace bioprodukce na farmě". Master's thesis, 2015. http://www.nusl.cz/ntk/nusl-203395.
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This thesis deals with the questions of farmers' getting their ecological production on the market, the drawbacks of gaining access on the market, what prevents farms from entering the market, and analysis of development of agriculture on ecological farms in the last ten years. In order to obtain questions to these answers it was necessary to conduct a questionnare survey. In order to compare these results, a method of a questionnaire survey from 2004 was selected focusing on the competitiveness of ecological farms. According to the questionnaire survey, the research was compiled and results of the research were compared with the results of the questionnaire survey compiled ten years ago. The research involved areas of north-western part of the Czech Republic and 45 respondents out of 95 farms participated in this research.
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PETERKA, Michal. "Formy distribuce biopotravin". Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-52207.
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The main purpose of the thesis is the analysis and judgement of distribution methods, which are currently used for organic foods. The first stage involved a marketing research in form of an online questionnaire, which was placed on Google Docs. This questionnaire focused on shopping habits of the customers. The evaluation showed, that the customers most frequently by the organic foods in the self service shops. The second most common place for buying the organic foods were the shops specialised in selling such products, and the third most common place were the suppliers. The most common organic foods bought by the customers were milk and dairy products, the second place belonged to fruits, and on third place were vegetables. The second stage involved a marketing research in form of telephonically enquiring the farmers from the South Bohemian Shire. The results represent the fifty organic farms out of the sixty four contacted organic farms, which responded to the enquiries. The farmers from the South Bohemian Shire most commonly rise cattle. The biggest consumers of their products, with 39 per cent, are processing companies. Selling the meat or live cattle directly at the farm accounts for 32 per cent, and 24 per cent of the products are consumed by distributors. Only 5 per cent of the products is consumed by retailers, which sell the meat directly to consumers. The second most commonly produced commodity is milk and dairy products. According to questionnaire, the entire production is intended for the czech market and the consumption is in average rated as ``commendable{\crqq}, which is greatly affected by Madeta a.s. Other consumers of milk and dairy products are healthy food shops and catering institutions. The individual contributions to the consumption of milk and dairy products are unknown. There are very few producers of organic fruits and vegetables in the South Bohemian Shire, and therefore the marketing research did not produce any useful results regarding these products.
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JOKLOVÁ, Martina. "Nové formy distribuce a prodeje potravin se zaměřením na využití možností internetového obchodování". Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-395312.
Pełny tekst źródłaStreszczenie:
Diploma thesis "New forms of distribution and sales of food with a focus on internet trading" aims to analyze the food market to recommend real realization of the new forms of food sales with the focus on the internet usage. The first part is focused on theoretical knowledge that explains the basic concepts related to the topic. In the second part, I focused on questioning and interviews. The aim was to find out if the customers buying food via Internet, whether they would welcome this form of selling and distributing food and the benefits of buying them over the Internet.
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GAJDUŠKOVÁ, Alena. "Příspěvek permakultury k udržitelnému způsobu života". Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-154521.
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Mankind's relationship to the Material World is the defining and initial relationship when examining the evolution of sustainable development.Generally, mankind is intensely concerned with the environmental issues since the sixties of the last century, mainly because of the serious environmental changes which began to appear at that time. Permaculture, which is one of the alternative concepts, was originally created as a system of agricultural production and later extended to the different aspects of life: - cultural, economic and social.This work consists of several parts: in Pt. 1, I have analysed and summarized the project of the Forest Garden and the permacultural practices proposed in my Bachelor's thesis from the year 2011. Part 2 describes my application of recommended permacultural planting methods on selected crops, and the pros and cons of each procedure have been evaluated. In the Final part, I have followed traditional technological procedures and have elaborated the selected basic sorts of processed food.
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NEUMAYEROVÁ, Eliška. "Uplatnění regionálních, sezónních a ekologických potravin ve školních stravovacích zařízeních Jihočeského kraje". Master's thesis, 2019. http://www.nusl.cz/ntk/nusl-395297.
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Information on the use of regional, seasonal and organic foods and opinions on the possible improvement of the current status were investigated in the school catering facilities of the South Bohemian Region. 35 completely filled questionnaires were obtained and evaluated from addressed respondents (heads of catering facilities, directors) of nursery and primary schools. Based on their assessment, it was found that most catering establishments have permanent food suppliers, usually 2 - 3. Kitchen managers prefer suppliers with a larger assortment (wholesalers, supermarkets). 85% of canteens said that regular suppliers give them discounts. From the region's farmers, 35-45% of the canteens take main foods, meat, milk and dairy products, less fruit and vegetables. The most frequently purchased regional food is potatoes, while fish and legumes are mainly imported. Approximately 80% of canteens do not include organic food in the menus. The main reason is their difficult availability and higher price. This is confirmed by the finding that the more the supplier is a local farmer, the fewer canteens use organic products and buy conventional foods. A frequent reason for not using regional food and organic food in the canteens is low awareness of their quality, fear of high prices and limited range. It is therefore necessary for farmers to improve the range of supply, distribution and marketing. Regular workshops for managers and demonstration courses for canteen employees on how to effectively use these foods in menus can improve the situation. Promoting these foods is also important in order to raise awareness among parents and children.
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Bábíková, Marie. "Statistické srovnání zájmu o biopotraviny". Master's thesis, 2009. http://www.nusl.cz/ntk/nusl-87311.
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