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Karnchanachari, Karnitha. "Commercial book publishing in Thailand." Thesis, Loughborough University, 1990. https://dspace.lboro.ac.uk/2134/7040.

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The present study involves the gathering of data and information on book publishing in Thailand and an attempt to systematically develop a data base on the book publishing industry. The research gives emphasis to the private sector which has recently been encouraged by the government to play a leading role in national development. Critical analysis of the findings serves as a basis for recommendations to promote and develop commercial book publishing. Almost all commercial book publishers in Thailand are based in the capital city of Bangkok. Regardless of the seemingly continuing emergence and
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2

Catenazzi, Nadia. "A study into electronic book design and production : hyper-book and the hyper-book builder." Thesis, University of Strathclyde, 1993. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21224.

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This work is concerned with research in the field of electronic publishing and, more particularly, of electronic books. It concentrates on an analysis of the stages of development of an electronic book from the acquisition of the source material to the actual use of electronic books, with particular attention to the interface design issues. The main objective of this research is to demonstrate the appropriateness of adopting the paper book metaphor for representing electronic books, which are specifically designed to be parts of an electronic library. In addition, these electronic books are pr
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Guthrie, Richard. "Power over publishing : organised publishing's strategic suppression of the trade e-book." Thesis, Nottingham Trent University, 2005. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.431919.

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Winsbury, Rex. "The sound of books - books, book publishing and cultural connectivity in classical Rome." Thesis, Birkbeck (University of London), 2007. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.504741.

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This thesis examines the Roman book, its materials and manufacture, the process of composition, how it was 'published' and distributed, the role of a literary text in an oral society, and how the book contributed both to the selfself- justification of the ruling elite and to popular culture. It rejects the traditional picture of how 'publishing' took place in the period 80 BCE to 120 CE, the period of greatest Latin literary productivity, and substitutes a different picture, based on the literary evidence, of what a Roman author did to gain recognition. The roles of alleged 'publishers', books
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Markle, Kelly Elizabeth. "Judging Books By Their Covers: Adolescent Meaning Making From Newbery Book Jackets." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1114194605.

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Montijo, Virginia L. "Reprinting Culture: Book Publishing in the Early Republic." W&M ScholarWorks, 2001. https://scholarworks.wm.edu/etd/1539626318.

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Medina, Grecia. "How to Get a Job in Book Publishing." ScholarWorks@UNO, 2019. https://scholarworks.uno.edu/td/2701.

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There are many different doorways into the world of book publishing and it can be challenging, but there are choices that can make it easier. Aspiring publishers often have a hard time breaking into this world because they have no guide. This thesis will be a guide to traversing the different avenues into the world of publishing. Prospective publishers, editors, and writers will be provided with a landscape of what it’s like to work in book publishing. It will also cover the two different ways that people become publishers, an overview of the basic requirements that publishing houses look for
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Dingle, Sarah. "Canadian books to readers everywhere: an examination of book policy development at the Department of Canadian Heritage /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2763.

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Landoni, Monica. "The Visual Book system : a study of the use of visual rhetoric in the design of electronic books." Thesis, University of Strathclyde, 1997. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21358.

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This research started from the observation that the appearance of information contributes to its overall value and that because there is an almost infinite number of possible ways to represent various kinds of information, it is very important to find the one which is going to be the most effective and which conveys as much of the value of the original information. In philosophical terms this concept could be seen as a particular instance of the Platonic vision of the universe, in his latter period, where the real world, the one we share, is only a pale and imperfect imitation of the world of
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Chiu, Jeong-Yeou. "Publishing and the book trade in Taiwan since 1945." Thesis, Aberystwyth University, 1994. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.300810.

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Philippi, Simone. "International art book publishing Internationalisierungskonzepte deutscher Kunstbuchverlage seit 1990 /." [Heidelberg] : Universität Heidelberg / Universitätsbibliothek, 2006.

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12

McClanahan, Roxanne L. "Study of marketing techniques involving color and texture associations as used in book publishing /." Online version of thesis, 1990. http://hdl.handle.net/1850/11473.

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Bailey, Charles W. "Evolution of an Electronic Book: The Scholarly Electronic Publishing Bibliography." University of Michigan Press, 2001. http://hdl.handle.net/10150/105451.

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The Scholarly Electronic Publishing Bibliography presents selected English-language articles, books, and other printed and electronic sources that are useful in understanding scholarly electronic publishing efforts on the Internet. Most sources have been published between 1990 and the present; however, a limited number of key sources published prior to 1990 are also included. Where possible, links are provided to sources that are freely available on the Internet. SEPB includes "Scholarly Electronic Publishing Resources," a selective directory of related Web sites, and the "Scholarly Electronic
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14

Hagen, Anne Marie. "Thomas Nelson & Sons and children's book publishing, 1850-1918." Thesis, University of Edinburgh, 2015. http://hdl.handle.net/1842/17278.

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This thesis examines the publisher Thomas Nelson’s contribution to the juvenile publishing field in Britain in the period between 1850-1918, and studies Nelson’s development into a specialised publisher of books for children in the same period. The thesis examines the ways in which the children’s book and the juvenile publishing field developed through negotiating the demands of religious and secular education, arguing that it was through the children’s list that Nelson transitioned into a modern educational publisher. The thesis challenges assumptions that the history of children’s books is o
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Allen, Robbie (Robbie C. ). "The dynamics of Internet publishing on the computer book industry." Thesis, Massachusetts Institute of Technology, 2006. http://hdl.handle.net/1721.1/35116.

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Thesis (S.M.)--Massachusetts Institute of Technology, System Design and Management Program; and, (S.M.)--Massachusetts Institute of Technology, Dept. of Civil and Environmental Engineering, 2006.<br>Includes bibliographical references (p. 61-64).<br>The Internet has been a disruptive force for many industries, but perhaps none more so than in the publishing business. While many segments of the publishing industry have made attempts to use the Internet to augment or replace existing revenue sources, none has done as little with the Internet as book publishers. This thesis will examine the compu
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16

Lawson, Alison. "The effects of ICT on the UK book publishing industry." Thesis, University of Manchester, 2006. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.629578.

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Background The study considers the impact of technology as a force for change in the UK book publishing industry since the 1980s, examining the effects on systems, processes and products, roles, tasks and skills, and organisational structures. The industry is wide and diverse, dominated by a few major players, and may be split into those that are corporate and those that are independent. Purpose The purpose of the study is to demonstrate the considerable changes ICT has enabled and initiated on one of the UK's most significant and least researched industries. The results of the research will b
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Smith, Kenneth Clay. "The book as material instrument : London Literary Publishing, 1885-1900 /." [Bloomington] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3242277.

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Thesis (Ph.D.)--Indiana University, Dept. of English, 2006.<br>Title from PDF t.p. (viewed Nov. 11, 2008). Source: Dissertation Abstracts International, Volume: 67-11, Section: A, page: 4197. Adviser: Patrick Brantlinger.
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18

Young, Heather E. "More than a pretty good book idea: a self-publisher's perspective on development, marketing, and sales /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2768.

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Rotich, Daniel Chebutuk. "Publishing and distribution of educational books in Kenya : a study of market liberalisation and book consumption." Thesis, University of West London, 2000. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.311235.

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Ahmad, Ishak Md Sidin. "Malay book publishing and printing in Malaya and Singapore, 1807-1949." Thesis, University of Stirling, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.484398.

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Mandhwani, Aakriti. "Everyday reading : commercial magazines and book publishing in post-independence India." Thesis, SOAS, University of London, 2018. http://eprints.soas.ac.uk/30282/.

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Boyraz, Cemil. "Book Publishing In Turkey: Problems And Prospects In The Context Of Industrialization." Master's thesis, METU, 2006. http://etd.lib.metu.edu.tr/upload/12607154/index.pdf.

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This thesis explores the Turkish book publishing industry within the framework of historical development of book publishing since Ottoman practice onwards and current structure of the Turkish book market. The aim of the thesis is to understand recent trends, developments, and problems in the Turkish book market, within its specific historical conditions and in a comparative method to the current structure of book publishing industry in developed countries where book publishing is a global business and highly integrated to other sectors of cultural commodity production. The hypothesis is that a
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Rosa, José Antônio. "Análise do livro como produto e como negócio no contexto brasileiro atual." Universidade de São Paulo, 2008. http://www.teses.usp.br/teses/disponiveis/27/27154/tde-22122008-133349/.

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Uma visão global sobre a situação da indústria do livro no Brasil e suas tendências e a sugestão de um modelo de atuação empresarial e mercadológico para a atuação das editoras. Examina-se cada etapa do marketing editorial: desenvolvimento do produto, comunicação, vendas e distribuição. Sugestões para agentes de instãncias governamentais ou privadas do fomento da leitura e promoção do livro.<br>This study aims to identify the main international and Brazilian trends of the book publising industry in the context of digital transition; it proposes that the use of marketing fundamental concepts a
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Spencer, Amy. "Author, reader, text : collaboration and the networked book." Thesis, Goldsmiths College (University of London), 2011. http://research.gold.ac.uk/8040/.

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Written, edited and published in a networked environment, the networked book makes the process of collaboration between its authors and readers visible. This collaboration is recorded in the peripheries of the text through a record of interactions, shared ideas, conversations and annotations and becomes part of the book. The presence of this documentation of the collaborative process challenges the traditionally held positions of author and reader and produces a new form of collaborative work. The divisions between the author, reader and the text become blurred as the book in the networked env
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Gilfedder, Jeanette. "A Contemporary Italian Publishing Phenomenon: The Millelire Series." Thesis, Griffith University, 2014. http://hdl.handle.net/10072/367132.

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Millelire -1.000 lire- is the name given to a provocative paperback series created by the Roman publisher Marcello Baraghini in 1990. Millelire are miniature books (15 x 10.5 cm) bound with simple, two-colour paper covers and held together by two staples. They contain, on average, sixty-four pages and are sold for the minimal price of 1.000 lire (one Australian dollar). Through publishing Millelire, Baraghini aspires to offer a publishing alternative. I maintain he does this in two ways. First, through his publishing policies, and second, by proposing an idealistic cultural politics. The Mille
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Noorda, Rachel. "Transnational Scottish book marketing to a diasporic audience, 1995-2015." Thesis, University of Stirling, 2016. http://hdl.handle.net/1893/23088.

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The thesis examines transnational Scottish book marketing to a diasporic audience from 1995 to 2015. The study addresses the research question: what makes marketing of Scottish-interest books from Small to Medium Enterprises (SMEs) in the publishing industry successful transnationally? The data underlying the research comes from semi-structured interviews with members of publishing organisations in Scotland and members of Scottish heritage organisations worldwide, case studies of the marketing histories of economically successful books targeting the diaspora, and narrative rhetorical criticism
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Mullins, Sophie. "Latin books published in Paris, 1501-1540." Thesis, University of St Andrews, 2014. http://hdl.handle.net/10023/6333.

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This is a study of the Parisian Latin book industry in the first four decades of the sixteenth century. It challenges the assumption that the Reformation brought about a profound change in the European print world. Luther's engagement with a mass audience is believed to have led to an increase in the number of vernacular publications produced by printers throughout Europe. This was not the case in Paris. Parisian booksellers traded on their established expertise with certain genres, such as theological texts, educational books, and works by classical authors, to maximise their readership both
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Sheahan-Bright, Robyn, and n/a. "To Market to Market: The Development of the Australian Children's Publishing Industry." Griffith University. School of Arts, 2005. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20060127.123757.

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The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled
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Sheahan-Bright, Robyn. "To Market to Market: The Development of the Australian Children's Publishing Industry." Thesis, Griffith University, 2005. http://hdl.handle.net/10072/365314.

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The aim of this study is to examine the tension between 'commerce and culture' in the dynamic development of the Australian children's publishing industry, within the wider context of international children's publishing history. It aims to refute a commonly stated 'truism' - that the conflict between the cultural value of a book and the need to market it threatens the integrity of the authors, publishers and the books themselves. Instead, it demonstrates that the tension between cultural and commercial definitions of the book publisher's role lies at the heart of the dynamism which has fuelled
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Huang, Xiaoyan. "From survival to profit : a Canadian book publishers' guide to China, the world's largest market /." Burnaby, B.C. : Simon Fraser University, 2005. http://ir.lib.sfu.ca/handle/1892/643.

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Thomlison, Adam. "Digital Self-publishing as Planned Behaviour: Authors' Views on E-book Adoption." Thesis, Université d'Ottawa / University of Ottawa, 2015. http://hdl.handle.net/10393/32512.

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A popular school of thought in the study of publishing, exemplified by the influential Long Tail theory, suggests that the economic advantages of e-books will lead to a boom in self-publishing. However, this position focuses on economic factors at the expense of other potential influences. This thesis applied Azjen's (1991) Theory of Planned Behaviour to explore which factors have the most influence on authors' decision to self-publish e-books, and, conversely, which factors influence others' decision not to. Qualitative interviews were conducted with 11 authors in the Ottawa area who have sel
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Barattin, Mattia <1989&gt. "The e-book revolution. How digital evolution is changing Italian publishing industry." Master's Degree Thesis, Università Ca' Foscari Venezia, 2016. http://hdl.handle.net/10579/9238.

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Attraverso interviste a diversi attori della filiera di produzione del libro e lettori, articoli e testi di esperti del settore editoriale, la tesi si propone di valutare la convenienza, per le case editrici, nello sviluppare un prodotto a costo marginale zero quale l'ebook. Nonostante questo grande vantaggio, le case editrici italiane sembrano titubanti nell'investire sul futuro digitale dei libri: cercheremo di capire il perché di questo scetticismo e come sviluppare un prodotto ancora acerbo per essere un vero crack.
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Growe, Amanda. "Publishing a Canadian business memoir: a case study /." Burnaby B.C. : Simon Fraser University, 2006. http://ir.lib.sfu.ca/handle/1892/2631.

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Farmer, Sonia. "Poinciana Paper Press: a publishing model for the Caribbean." Thesis, University of Iowa, 2019. https://ir.uiowa.edu/etd/6731.

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Mahama, Anatu K. "Analysing law and policy, and the contributions of government-sponsored institutions to publishing development." Thesis, Loughborough University, 2017. https://dspace.lboro.ac.uk/2134/32412.

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This thesis examines law and policy in the book publishing industry in Ghana, with an evaluation of the success of government-sponsored institutions that have been established for the purpose of publishing development in the country. Issues concerning publishing development in Ghana and other countries in Africa have attracted considerable debate and coverage in the literature. The focus of the debate has been mainly centred on challenges confronting publishing development in the continent and the promotion of sustainable schoolbooks provision. Whilst there is a body of existing literature on
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Gaigher, S. S. E. (Susan). "Digital publishing in the South African trade sub-sector : lessons to learn from disruptive technology." Diss., University of Pretoria, 2012. http://hdl.handle.net/2263/32784.

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The traditional print publishing industry has been faced with significant change over the past decade. Advances in technology have led to the increased digitisation of business processes, and have debatably brought e-books to the brink of the mainstream market. With the growing popularity of e-books in the trade market come several opportunities for publishers to expand, improve and differentiate their businesses. But publishers also face a very challenging time ahead to successfully implement digital publishing in their business processes. This study examines the implications of digitisation
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Bush, Ruth. "Publishing sub-Saharan Africa in Paris 1945-67." Thesis, University of Oxford, 2013. http://ora.ox.ac.uk/objects/uuid:d293db11-2afe-4103-b54a-9279d3d3f9a6.

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This thesis is an investigation of literary institutions and print culture in France during the two decades following the Second World War. It demonstrates how the changing metropolitan literary marketplace, driven by new methods of book production and bookselling; the rise of internationalism and tiers-mondisme; and a nascent notion of francophonie, accommodated writing of and on sub-Saharan Africa. The first half of the thesis focuses on three institutions of particular significance: the publishing houses of Le Seuil and Présence Africaine, and the Association nationale des écrivains de la m
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Johns, Adrian. "Wisdom in the concourse : natural philosophy and the history of the book in early modern England." Thesis, University of Cambridge, 1992. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.357773.

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Hamzah, Azizah. "A study of book marketing in publishing houses in Peninsular Malaysia : contexts, practices, problems." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/3460.

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This study aims to examine and review efforts taken by Malaysian publishing houses towards the marketing of books in the country. In addition, a comprehensive appraisal of the historical background that shaped the later developments in the trade is also presented because the early years set the contexts of the development of the book trade in Malaysia. Next, the environmental appraisal of factors in the current situation and how these factors each pose threats or opportunities are studied in terms of their impact on the trade. To achieve the objective of studying the marketing strategies of Ma
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Johnson, Gwendolyn L. "Art in motion : a poster book on CD-ROM /." Online version of thesis, 1994. http://hdl.handle.net/1850/12195.

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Brown, Diane. "Publishing Culture : Commissioning Books in Australia, 1970-2000." Connect to this title online, 2003. http://eprints.vu.edu.au/304/1/Brown_Diane.pdf.

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This study primarily examines the cultural and commercial practices of editors and publishers who commission and acquire content in independent Australian publishing houses. My research spans a 30-year transitional period in book publishing from 1970 to 2000 - a period marked by rapid and unstable shifts in publishing culture, reflecting wider social, political, economic and technological change. In a global market economy, more than ever before, the acquisition of local content is critical in fostering original ideas and works by Australian authors. A series of semi-structured interviews with
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42

Machmutow, Maja. "Die Buchkrise im anglophonen Afrika seit Mitte der 1980er Jahre: ein Drei-Länder-Vergleich." Universität Leipzig, 2003. https://ul.qucosa.de/id/qucosa%3A33564.

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This volume discusses the 'book crisis' in anglophone Africa, paying particular attention to Kenya, Nigeria and Zimbabwe. It reviews the history of publishing, economic and cultural aspects of the crisis, its impact on authors and the nature of the readership..<br>Dieser Band behandelt die 'Buch-Krise' im englischsprachigen Afrika mit besonderem Bezug auf Kenia, Nigeria und Simbabwe. Er betrachtet die Geschichte der Verlagswesens, der Wirtschaft und der kulturellen Aspekte der Krise, ihre Auswirkung auf Autoren und die Besonderheiten der Leser.
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Henningsgaard, Per Hansa. "Outside traditional book publishing centres : the production of a regional literature in Western Australia." University of Western Australia. English and Cultural Studies Discipline Group, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0255.

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This thesis provides a study of book publishing as it contributes to the production of a regional literature, using Western Australian publishing and literature as illustrative examples of this dynamic. 'Regional literature' is defined in this thesis as writing possessing cultural value that is specific to a region, although the writing may also have national and international value. An awareness of geographically and culturally diverse regions within the framework of the nation is shown to be derived from representations of these regions and their associated regional characteristics in the mo
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McLean, Kathleen Ann 1952. "Culture, commerce and ambivalence : a study of Australian federal government intervention in book publishing." Monash University, National Centre for Australian Studies, 2002. http://arrow.monash.edu.au/hdl/1959.1/7566.

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Brown, Diane. "Publishing Culture : Commissioning Books in Australia, 1970-2000." Thesis, Connect to this title online, 2003. https://vuir.vu.edu.au/304/.

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This study primarily examines the cultural and commercial practices of editors and publishers who commission and acquire content in independent Australian publishing houses. My research spans a 30-year transitional period in book publishing from 1970 to 2000 - a period marked by rapid and unstable shifts in publishing culture, reflecting wider social, political, economic and technological change. In a global market economy, more than ever before, the acquisition of local content is critical in fostering original ideas and works by Australian authors. A series of semi-structured interviews with
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46

Lau, Pui Yan Flora. "Recruitment and promotion : the role of social ties in publishing." Thesis, University of Oxford, 2011. http://ora.ox.ac.uk/objects/uuid:a4063169-258b-4fb2-953c-0208d9e5f6d2.

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This thesis is an in-depth study of the labour market in the UK publishing sector. The aim is to study the role of social ties in publishing in external recruitment and internal promotion. Conventional sociological studies on social ties and labour market outcomes either neglect the perspective of the recruiter and the referrer or fail to explore the mechanisms by which social ties bring about labour market outcomes. This thesis fills these gaps. I used qualitative research methods, i.e. semi-structured interviews and participant observation for this research. The semi-structured interviews we
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Meilūnaitė, Vaišvilienė Alina. "Influence of advertising on customer in book market." Doctoral thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100527_135200-04112.

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Paper represents the research of influence of advertising and its results. The research was conducted in two stages: an experiment to evaluate influence of advertising, trademark, and other factors on the choice of books, and a research to interpret the obtained data – influence of advertising was interpreted in the context of respondents’ experience, system of influence of advertising in book market was established, factors differentiating influence of advertising were singled out. The research also analyses theories of advertising influence and estimates the relation between advertising and
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Philippi, Simone [Verfasser], and Antje von [Akademischer Betreuer] Graevenitz. "International Art Book Publishing. Internationalisierungskonzepte deutscher Kunstbuchverlage seit 1990 / Simone Philippi ; Betreuer: Antje von Graevenitz." Heidelberg : arthistoricum.net, 2005. http://d-nb.info/118793528X/34.

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Carlotto, Giulia <1996&gt. "Book Rights Trading and Its Agents: A Comparison of the Western and Chinese Publishing Industries." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18942.

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This thesis, divided into three chapters, tries to analyze the process of foreign books rights acquisition in the PRC. To do that, in the first chapter I thoroughly examine the Western publishing industry; in particular, I describe the structure of publishing houses and how books rights are acquired by publishers. I look into how editors choose which manuscripts they are interested in publishing and examine the various steps of the book rights acquisition process. After a description of copyright, its definition and historical development, I move on into examining the role literary agents, sco
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Khalil, George. "The Leaf Project : E-Reading Platform Commercialization Plan." Thesis, KTH, Kommunikationssystem, CoS, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-91045.

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The publishing industry currently faces a re-birth due to the rise of Information Technology (IT),which has created new production and distribution channels. Paper is no longer the only form for publishing; tablets, e-reader, smart phones, and Personal Computer (PC) screens are gaining anincreasing market share. The Leaf Project aims to position itself in the publishing industry by creating a new business start-up exploiting this IT revolution. We divide the publishing industry into three different parts: Production is concerned about content creation and acquisition. Distribution concerns del
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