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Rozprawy doktorskie na temat „Business of services”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

van, Ree H. J. "Service quality indicators for business support services." Thesis, University College London (University of London), 2010. http://discovery.ucl.ac.uk/19902/.

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Quality is critical to corporate success as it plays a vital role in improving organisational productivity. It can be defined as ‘the totality of inherent characteristics of a product or service that bear on its ability to increase the demand for that product or service at a fixed price’ and can best be measured by capturing customer perceptions of the performance of those characteristics. Customising the SERVPERF methodology to measure service quality in a business-to-business context and subsequently testing it on both customers and suppliers of cleaning, catering and security services, the

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Koh, Bong (Bong Dug). "Wireless services business plan." Thesis, Massachusetts Institute of Technology, 2005. http://hdl.handle.net/1721.1/33665.

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Thesis (M.B.A.)--Massachusetts Institute of Technology, Sloan School of Management, 2005.<br>Includes bibliographical references (leaves 72-75).<br>The primary goals of this thesis were to analyze the market for wireless applications/services and create a business plan for a viable wireless application. There has been tremendous hype relating to wireless data services in the past few years with significant venture investment not yielding many commercially successful companies. In reviewing the wireless services market, there appears to be significant opportunity for the right wireless applicat

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Yanamandram, Venkata Krishna Kumar. "Retention of dissatisfied business-to-business services customers." Thesis, The University of Sydney, 2008. https://hdl.handle.net/2123/28954.

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The strategic importance of customer retention and the costs associated with customer switching behaviour have resulted in researchers devoting considerable attention to investigating the switching and/or staying behaviour of customers. However, relatively little attention has been devoted to investigating (1) the important deterrents to discontinuing the relationship in a single model in the business-to-business (B-to-B) service sector, and (2) the mediating factors under the condition of dissatisfaction in the B-to-B services sector. The fastest growth in services marketing today is in

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4

Ates, Zelal. "Kundenbindung bei Professional Business Services." Köln Kölner Wiss.-Verl, 2006. http://d-nb.info/98934228X/04.

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Ates, Zelal. "Kundenbindung bei Professional Business Services /." Köln : Kölner Wiss.-Verl, 2008. http://d-nb.info/98934228X/04.

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Mazhyrina, Yuliya, and Adela Negru. "Business Model Innovation in Services." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23252.

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Services constitute three quarters of all economic activities worldwide. The growing importance of the service industry cannot be neglected and it is obvious that services can offer colossal opportunities on the way of creating and capturing economic value. The way to prosperity for companies and economies is in their ability to rethink the existing business with the purpose to innovate. Service innovation is believed to be a source of companies’ competitiveness. Leveraging innovation of services is not an easy task and requires a new thinking which implies the shift towards service business

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7

Obeng, Bernard Acquah. "Business development services and small business growth in Ghana." Thesis, Durham University, 2007. http://etheses.dur.ac.uk/1962/.

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Lundin, Andreas, and Noelia Ollvid. "Shared Service Center : en fallstudie av TeliaSoneras Financial Services." Thesis, Uppsala University, Department of Business Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-9009.

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<p>Denna uppsats beskriver fenomenet shared services, varför företag satsar på shared service centers (SSC) och hur de går tillväga när de designar dem. Studien har genomförts med hjälp av en litteraturöversikt och en fallstudie av TeliaSoneras nu pågående implementering av ett shared service center, FSS. Fallstudien består av fyra intervjuer och en genomgång av TeliaSoneras egna informationsmaterial och medarbetarenkäter. Litteraturöversikten visar att shared services utlovar väsentliga förbättringar av ekonomifunktionen och besparingar, att det finns en stor tilltro till dessa löften men att

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9

冼澤榮 and Chak-wing Simon Sin. "International business environment: air services agreement." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1997. http://hub.hku.hk/bib/B31268286.

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Schaeffer, Jeff R. "Southwestern Ohio Services: Small Business Consulting." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115130315.

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Sin, Chak-wing Simon. "International business environment : air services agreement /." Hong Kong : University of Hong Kong, 1997. http://sunzi.lib.hku.hk/hkuto/record.jsp?B18837414.

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Wang, Erik. "Growing as a business in a mature business-to-business service industry : A case study in the Swedish energy services industry." Thesis, KTH, Skolan för industriell teknik och management (ITM), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-249671.

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In the past decade, the energy markets within the European Union haveincreasingly been deregulated as a means to promote increased competition, andthereby efficiency, on these markets. As a result of this, several energy institutionshave been forced to become unbundled from their parent companies and toinstead form smaller separate entities. Contracts that previously were guaranteedare now subjected to public competition and in order to not risk decreasing in size,these companies must now find new ways to grow and generate new business. To study this, a case study was conducted at a Swedish en

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Van, Rensburg Liezl. "Business to business process integration : technical and social implementation considerations." Pretoria : [s.n.], 2006. http://upetd.up.ac.za/thesis/available/etd-01232008-155050.

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Lian, Paul Chee Seong. "Relationships in the purchasing of business to business professional services : purchasing occupational health services in the United Kingdom." Thesis, University of Aberdeen, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.369626.

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Conceptual development in the purchasing of professional business services has been limited to date. A critical examination of purchasing in this specific context is necessary given the distinctive nature and characteristics of professional business services. In view of this map, this research explores the purchasing of professional business services, looking specifically at the purchasing of occupational health services. The occupational health services context is an ideal case context of study given the similar nature and service characteristics of these services when compared with other pro

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Muhammad, Chaudhary Imran. "Leadership and Gender in Volvo Business Services." Thesis, University of Gävle, Department of Business Administration and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-3441.

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Bøhler, Marianne. "Business Models for Future Networked 3D Services." Thesis, Norges teknisk-naturvitenskapelige universitet, Institutt for telematikk, 2011. http://urn.kb.se/resolve?urn=urn:nbn:no:ntnu:diva-13824.

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3-Dimensional (3D) technology has seen an increasingly widespread use over the last years, although the concept of 3D has been around for many years. Large studio movies being released in 3D and the development of 3DTVs and 3D games are the major reasons for its increasing popularity. The purpose of this thesis is to specify future collaboration space services based on the use of autostereoscopic 3D technology and propose possible business models. The collaboration spaces are geographically separated and let participants collaborate in a near-natural way through the use of autostereoscopic 3D

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Sebastian, Andrea Michelle. "Consulting a Small Business: Southwestern Ohio Services." Miami University Honors Theses / OhioLINK, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=muhonors1115129808.

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Burjanová, Martina. "OFFSHORING OF BUSINESS, PROFESSIONAL, AND TECHNICAL SERVICES:." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1439.

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Tématem mé práce je offshoring v sektoru služeb ve Spojených státech amerických. Offshoring je proces, při kterém jsou rozděleny jednolivé části produkce a některé z nich jsou pak přesunuty do zahraničí. Většinou je motivací k offshoringu snižování nákladů. Offshoring může být spojen s outsourcingem, tj. zajištěním služby nebo výrobku externím dodavatelem. Ve své práci prezentuji teoretické přístupy k offshoringu a outsourcingu a platnost jejich závěrů zkoumám na datech ze sektoru služeb Spojených států amerických. Zaměřila jsem se na služby z kategorie informačních a komunikačních technologií

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Kidambi, Supriya. "WeCare Home Healthcare Support Services Business Plan." Thesis, California State University, Long Beach, 2017. http://pqdtopen.proquest.com/#viewpdf?dispub=10261395.

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<p> Considering the expanding populace of elderly in the United States of America, there has been a significant growth in demand for home healthcare organizations which serve to deliver continuous quality care. Home healthcare organizations guarantee to support our economy and decrease healthcare costs to a huge level. This marketable business plan inspects the business capability of a home healthcare services startup located in San Diego Downtown. </p><p> This business plan has been broken down into several compartments where chapter 1 accounts on the market analysis of our business providi

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Stern, Andrea. "An ethnographic study of the enactment of service level agreements in complex IT-intensive business-to-business services." Thesis, The University of Sydney, 2014. http://hdl.handle.net/2123/13150.

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Service level agreements (SLAs) for complex IT-intensive business-to-business (CITI-B2B) services are high-level representations of services to be enacted, with predominantly quantifiable performance targets. Inevitably, there is a gap between this representation and the nuanced practices of enactment adapting to emergent conditions over time. Overarching terms in the master agreement anticipate this gap; however, the nature of the practices that manage that gap is not well understood. This study aims to develop a deeper understanding of these everyday practices to identify potential areas for

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deVries, Rosalyn, and rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.

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Building and maintaining business relationships is becoming increasingly important as organisations seek to improve their competitive advantage by entering long-term relationships with strategic business partners. It is suggested that the quality of the relationship determines the likelihood of maintaining an ongoing relationship between buyers and sellers. Research in the area of business-to-business relationship quality is still in its infancy with limited agreement of the dimensions of relationship quality or even the definition of relationship quality in a business-to-business context.

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Nurse, Jason R. C. "A business-oriented framework for enhancing web services security for e-business." Thesis, University of Warwick, 2010. http://wrap.warwick.ac.uk/34605/.

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Security within the Web services technology field is a complex and very topical issue. When considering using this technology suite to support interacting e-businesses, literature has shown that the challenge of achieving security becomes even more elusive. This is particularly true with regard to attaining a level of security beyond just applying technologies, that is trusted, endorsed and practiced by all parties involved. Attempting to address these problems, this research proposes BOF4WSS, a Business-Oriented Framework for enhancing Web Services Security in e-business. The novelty and impo

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NASCIMENTO, ROGERIO. "LOYALTY ANALYSIS IN IT CONSULTING SERVICES IN THE BUSINESS-TO-BUSINESS MARKET." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2003. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=4230@1.

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Este trabalho tem como objetivo final identificar atributos que determinam a fidelidade de empresas aos seus fornecedores de serviços de consultoria em informática. O estudo inicia com uma pesquisa bibliográfica sobre os conceitos de serviços, qualidade, satisfação, fidelidade, relacionamento, retenção, customer bonding e características do mercado de consultoria. Em seguida, são realizadas entrevistas com executivos de diversos segmentos que serviram de base, junto com a pesquisa bibliográfica, para a elaboração e aplicação de um questionário. Elaborou- se um modelo de fidelidade uti

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Bennett, Rebekah. "A study of brand loyalty in the Business-to-Business services sector." Thesis, University of Queensland, 2001. https://eprints.qut.edu.au/14533/1/Bennett.pdf.

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Brand related concepts in the business-to-business sector have received little attention. Nevertheless recent research has shown that brand equity exists in business-to-business markets. Thus, brand-building investments in this sector may be worthwhile. Moreover, the brand loyalty concept appears to be relevant to the business-to-business sector. But little attention has been given to examining the antecedents of brand loyalty in a business service context, although a number of researchers have isolated one or more variables that impact on brand loyalty. However, there appears to be no syste

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Albishry, Hamad Hamdan. "Tourists' satisfaction with services." Thesis, University of Hull, 2007. http://hydra.hull.ac.uk/resources/hull:6440.

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The purpose of this study is to investigate tourists' perceptions of value and satisfaction with the quality of the tourism services in Saudi Arabia. In recent years, one of the areas for product and service differentiation has been the development of tourism services. In service industries, it is widely assumed that competitive advantage, and hence profitability, depends on service quality and customer satisfaction. This raises the question, in tourism what constitutes customer value and satisfaction, and how can they be measured? This research addresses these issues with specific reference t

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Du, Plessis Lourens. "Developing a business model framework for support services to small- and medium enterprises in the services industry in South Africa." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/21377.

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Thesis (MBA)--Stellenbosch University, 2012.<br>There is no doubt as to the important role of small businesses in the creation of employment and development of the South African economy. Unfortunately support services for the small business are generally hard to come by and expensive if not sponsored by government, an NGO or corporate entity. For the small business owner who has been operating for a number of years and knows what is required to operate successfully, it is difficult and time consuming to find an affordable solution. This paper aimed to find a business model framework that woul

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Mietzner, Ralph. "Extraction of WS-business activity from BPEL 1.1." [S.l. : s.n.], 2006. http://nbn-resolving.de/urn:nbn:de:bsz:93-opus-28642.

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Kildea, Sue. "Birthing business in the bush : it's time to listen /." Electronic version, 2005. http://adt.lib.uts.edu.au/public/adt-NTSM20051006.180714/index.html.

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Cheng, Yin-lee Francie, and 鄭燕莉. "A business opportunity in Hong Kong: domestichelp services." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1992. http://hub.hku.hk/bib/B3126525X.

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Holota, M. M. "IT services market as the international business sphere." Master's thesis, Sumy State University, 2021. https://essuir.sumdu.edu.ua/handle/123456789/86607.

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The market of IT services as a sphere of business, its influence on the world economy, the place of information technologies in the world economy is investigated in the work.<br>У роботі досліджено ринок ІТ-послуг як сфери бізнесу, його вплив на світову економіку, місце інформаційних технологій у світовій економіці.

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Theron, Edwin. "The management of long-term marketing relationships in business-to-business financial services." Thesis, Stellenbosch : Stellenbosch University, 2008. http://hdl.handle.net/10019.1/1409.

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Thesis (PhD (Business Management))--Stellenbosch University, 2008.<br>Since relationship marketing re-emerged as an approach to marketing, the concept was met with a great deal of interest. This interest resulted in relationship marketing being researched extensively, whilst businesses started to look for ways to build relationships with their clients. Relationships with clients can, however, only be managed if the dimensions contributing to the relationship are adequately identified. From an academic viewpoint, once all the relevant dimensions have been identified, these dimensions can

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Jackson, David. "Innovation in Business to Business Payment Services: a contextual approach to future innovation." Thesis, KTH, Industriell Marknadsföring och Entreprenörskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-230617.

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Payments take place every day in exchange for goods and services. There are a large variety of different methods which can be used to make a payment, and multiple scenarios in which payments take place. Recently there has been a significant amount of innovation in the Payment Services sector, however the majority of this innovation has occurred in the Business-to-Consumer (B2C) market, leaving the Business-to-Business (B2B) market relatively devoid of innovations. This raises the question, why are there limited successful innovations in B2B Payment Services? Furthermore, are there areas for in

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Hogg, Gillian. "Service quality in business advisory services : the case of the public relations industry in Scotland." Thesis, University of Stirling, 1996. http://hdl.handle.net/1893/2583.

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The thesis concerns quality of service in the context of business advisory services. The economic rationale for improving any quality standard is based on the theory that by creating customer satisfaction and a perception of service quality, an organisation can retain its existing customers and attract new business, thus improving market share. This argument is based on the assumption that by improving the quality of the service delivered to customers, product offerings can be differentiated in such a way as to improve customer value. This is a customer defined approach to quality and assumes

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Edwards, Sylvia L. "Fee based information services for business : an investigation of requirements." Thesis, Queensland University of Technology, 1998. https://eprints.qut.edu.au/36840/1/36840_Edwards_1998.pdf.

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This thesis reports findings from a survey comparing the use of internal and external information services by business persons in the City of Brisbane. The Business Information: an investigation of its sources and use survey was undertaken on behalf of Queensland University of Technology (QUT) Library's Expert Information Service. The study made steps towards the understanding of not only where information is currently sourced, but also why business people prefer the services they currently use to source their information needs. The study has corroborated previous studies into business people

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Weston, Christopher Philip Anthony. "Costing telecommunications services." Thesis, Imperial College London, 1995. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.307352.

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Vienings, Francois. "Conceptual services marketing framework for a segmented business to achieve maximum customer value." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/97170.

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Thesis (MBA)--Stellenbosch University, 2012.<br>Relationship marketing is still in its infancy as a mainstream marketing concept, although it has established itself as an underlying paradigm in modern services marketing. Its importance is recognised to a growing extent with a call for organisations to move from a short-term transactional approach to a long-term relationship one (Kotler, 1992; Grönroos, 1994). From the interviews, it is clear that the directors support the findings in respect of the literature review that service marketing should be centred on the key concept that quality shou

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Nguyen, Ngoc Huong. "Establishing a Shared Services Centre in Prague- SAP BSCE Study Case." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72509.

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The Thesis is conducted based on analysis of a business shared service centre, all factors to consider before the establishment, its scope, model, and the most important is to see advantages as well as to realize the shortcomings of this kind of business model. The country which is analyzed is the Czech Republic; more particular is the city of Prague; and the company is SAP Business Service Centre of Europe (BSCE). In this Thesis, first of all, the PEST (Political, Economic, Social and Technology) environmental analysis has been conducted. The work continues with the SWOT (Strengths, Weaknesse

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Müller, Sabine, Veronika Safarova, and Michelle Villavicencio. "Analysing the Communication Gap in a Business-to-Business Setting : A Qualitative Study of Alpha Inc. Sweden and its After Sales Service." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-25335.

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Simpson, Antony Paul. "An information services framework for commercial extension services." Thesis, Nelson Mandela Metropolitan University, 2014. http://hdl.handle.net/10948/8575.

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The first of the eight United Nations Millennium Development Goals for 2015 is to “Eradicate Extreme Poverty and Hunger”. Achieving this goal would be aided by having an effective and productive agricultural community. Agricultural organisations assist producers to be more effective in their operation through Commercial Extension Services (CES). Through CES, producers are advised and educated about new agricultural practices, techniques and products. A key component of CES is the provision of relevant information to producers. The problem this research addressed was that producers experience d

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Amalia, Mirta. "Service innovation and engaged organisational knowing in knowledge-intensive business services : Indonesian case studies." Thesis, University of Manchester, 2015. https://www.research.manchester.ac.uk/portal/en/theses/service-innovation-and-engaged-organisational-knowing-in-knowledgeintensive-business-services-indonesian-case-studies(11edd246-642f-4730-b9de-7412cfde0295).html.

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Recent innovation research has paid more attention to investigating innovation in KIBS. The KIBS sector is widely reported to be more innovative than most other services. However, many past studies in this area have focused on R&D when analysing service innovation in KIBS. While some KIBS (typically those classified as Technological-KIBS or T-KIBS) do made substantial investment in R&D, this is however much less the case in many other KIBS (especially in Professional-KIBS/P-KIBS and Creative-KIBS/C-KIBS). This implies that other activities –apart from conventional R&D– may be applicable to und

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Löfberg, Nina. "Service Orientation in Manufacturing Firms : Understanding Challenges with Service Business Logic." Doctoral thesis, Karlstads universitet, Centrum för tjänsteforskning, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-31986.

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Globalisation and competition from low-cost countries has pushed manufacturing firms towards offering services to remain competitive. However, increasing the service orientation of a manufacturing firm to find new ways of value (co-)creation has presented several challenges, such as the fact that services do not provide the expected revenues, and resistance from both the sales force and from customers towards services. The aim of this thesis is to understand challenges linked to increasing service orientation in manufacturing firms, by means of goods and service business logics. The thesis emp

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Patel, Sarjit, Ahmad Rkein, and Michael Sisk. "Pharmacists and Business Plans: Identifying Pharmacists’ and Pharmacy Students’ Comfort Level Developing Business Plans." The University of Arizona, 2010. http://hdl.handle.net/10150/623900.

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Class of 2010 Abstract<br>OBJECTIVES: To assess the comfort level of pharmacists and 4th year pharmacy students regarding their ability to develop business plans and their perception of available resources to help them. METHODS: A questionnaire sought information on the comfort level on multiple sections of a business plan: mission statement, executive summary, description of business/service, marketing, operations, and finances. The questionnaire was sent electronically to pharmacy preceptors and pharmacy students at The University of Arizona College of Pharmacy. RESULTS: Questionnaires wer

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Camén, Carolina. "Using contracts to manage services : A study of contracts in public transport." Doctoral thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-7236.

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Contracts play a key role in many business to business relationships. Service organisations are no exception. Despite a growing interest of services and how services are managed, research on how to use contracts to manage services has been surprisingly sparse in service research. The overall aim of this thesis is to contribute to a deeper understanding of using contracts to manage services in business-to-business relationships. Contract theories together with concepts from service research are used to enrich and understand how contracts are used to manage services and thus make contributions t

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Nählinder, Johanna. "Innovation and employment in services : the case of knowledge intensive business services in Sweden /." Linköping : Department of Technology and Social Change, Linköping University [distributör], 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-4256.

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Nählinder, Johanna. "Innovation and Employment in Services : The case of Knowledge Intensive Business Services in Sweden." Doctoral thesis, Linköpings universitet, Tema teknik och social förändring, 2005. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-4256.

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This is a study of innovation in Knowledge Intensive Business Services (KIBS) and the impact innovation has on employment. The thesis relies on theories within the fields of "innovation in services", in particular KIBS, and "innovation and employment", taking as its point of departure the taxonomy of product and process innovation. The thesis is based on a discussion of innovation in services with a focus on how innovation in services may be understood and delineated. A long discussion is dedicated to the taxonomy of product and process innovation and the extent to which these concepts may be

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Rigato, Carlos Alberto. "Uso da internet na pós-venda de serviços business-to-business." Universidade de São Paulo, 2013. http://www.teses.usp.br/teses/disponiveis/12/12139/tde-02052013-155630/.

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No intuito de melhor entender a situação atual, objeções, limitações e perspectivas de uso da internet na pós-venda de serviços business-to-business, este estudo objetivou avaliar por que e como a internet está sendo ou não utilizada nas atividades de pós-venda de serviços de impressão corporativa e propor sugestões de melhoria desse uso para o público acadêmico científico e para os praticantes de gestão. Para isso, foi realizada uma pesquisa exploratória usando estudo de casos com duas revendas de serviços de impressão corporativa. Como síntese dos padrões das descobertas, tem-se que: a inter

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Eslamichalandar, Maryam. "Web Service Composition Compatibility : adaptation in the presence of Business Protocol Evolution." Electronic Thesis or Diss., Paris, CNAM, 2013. http://www.theses.fr/2013CNAM0998.

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Avec l’utilisation croissante d’architectures logicielles indépendantes de la plate-forme et du langage dans le paradigme de l’architecture orientée services (SOA), la technologie de services web permet l’interopérabilité dynamique et flexible des processus métiers aussi bien au niveau intra qu’inter-organisationnel. Bien que la normalisation des services web permet de réduire l’hétérogénéité et rend plus facile leur interopérabilité, il y a toujours besoin de vérifier leur compatibilité en particulier dans le contexte inter-entreprises. Deux services sont compatibles si une collaboration entr

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Schertzer, Susan M. Brakers. "The Influence of Quality on Business-to-Business (B2B) Professional Service Relationships." University of Cincinnati / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1147966633.

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Sandström, Sara. "Technology-based service experiences : A study of the functional and emotional dimensions in telecom services." Licentiate thesis, Karlstad University, Service Research Center, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-1335.

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<p>Abstract</p><p>As technology is invading the society of millions of people around the world today, more and more people are affected in their daily life by services such as Internet bank services, e-commerce, telecom services and ATM machines. Technical advances are providing new possibilities and solutions to many different customer needs. To be competitive on the market, companies must manage and take advantage of the opportunities technology is providing.</p><p>One of the characteristics of services which require a lot of technical integration is that it often involves little or no physi

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Olsson, Emilie. "Consultancy Services : Marketing Strategies for Intangible Services." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-1984.

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<p>Den traditionella marknadsföringen med sin marknadsmix har länge varit den dominerande marknadsstrategin där fokus har vilat på att placera produkten på bästa plats och till ett så förmånligt pris som möjligt. När det rör sig om tjänster finns inte samma möjligheter; företagen måste ta till sig nya markandföringsmetoder för att på bästa sätt marknadsföra sina tjänster. Är tjänsterna dessutom ”osynliga”, måste konsulten skapa ett löfte och kunden måste känna förtroende. Ömsesidiga relationer blir då av högsta vikt, och fokus läggs istället på kundens behov snarare än på företagets egenintres

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