Gotowe bibliografie tematyczne / Concept "loyalty"

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Gotowa bibliografia na temat „Concept "loyalty"”

Autor: Grafiati

Data publikacji: 2 czerwca 2025

Data aktualizacji: 31 lipca 2025

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Artykuły w czasopismach na temat "Concept "loyalty""

Darsono, Licen Indahwati. "LOYALTY & DISLOYALTY: SEBUAH PANDANGAN KOMPREHENSIF DALAM ANALISA LOYALITAS PELANGGAN." KINERJA 8, no. 2 (2017): 163–73. http://dx.doi.org/10.24002/kinerja.v8i2.894.

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Marketer convinced that customer loyalty is a valuable asset for the company. But, in today marketplace managing customer loyalty is a daunting task. An understanding about customer loyalty concept is prerequisite for managing customer loyalty. Customer loyalty concept best understood with the composite approach; behavioral and attitudinal approach. Composite approach could make marketer to find out loyalty category andloyalty stages of the customers, loyalty’s antecedent and manage loyalty from that antecedent. Customer satisfaction is an antecedent of customer loyalty. But, some researchers

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Kato, Takumi. "Brand Concept Drives Loyalty Toward Starbucks: Concept, Product, Place, and Staff in Japan." Central European Management Journal 30, no. 1 (2022): 70–90. http://dx.doi.org/10.7206/cemj.2658-0845.70.

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Purpose: Design and UX are effective means of embodying value, but if marketers couple these with an ambiguous concept, the product/service loses its uniqueness. Starbucks exhibits strength in creating value based on concepts. Various studies report factors that contribute to brand loyalty, but the underlying idea remains unexplored. This study comprehensively verifies the contribution of four factors to Starbucks’ loyalty in Japan: concept, product, place, and staff. Methodology: Using an online survey, a question was framed about the brand image to identify loyalty-related factors, since con

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Hart, David W., and Jeffery A. Thompson. "Untangling Employee Loyalty: A Psychological Contract Perspective." Business Ethics Quarterly 17, no. 2 (2007): 297–323. http://dx.doi.org/10.5840/beq200717233.

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ABSTRACT:Although business ethicists have theorized frequently about the virtues and vices of employee loyalty, the concept of loyalty remains loosely defined. In this article, we argue that viewing loyalty as a cognitive phenomenon—an attitude that resides in the mind of the individual—helps to clarify definitional inconsistencies, provides a finer-grained analysis of the concept, and sheds additional light on the ethical implications of loyalty in organizations. Specifically, we adopt the psychological contract perspective to analyze loyalty's cognitive dimensions, and treat loyalty as an in

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Hidayaturrakhma, Dhia Annisa, Eded Tarmedi, and Lisnawati Lisnawati. "Pengaruh Perceived Service Quality dan Switching Cost terhadap Customer Loyalty." Journal of Business Management Education (JBME) 4, no. 2 (2019): 76–84. http://dx.doi.org/10.17509/jbme.v4i2.21375.

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Abstract: This research aims to determine the Effect of Perceived Service Quality and Switching Cost on Customer Loyaly in the IM3 Ooredoo Users in Indonesia. This research is a descriptive verification research, using explanatory survey method by simple random sampling technique with 150 respondents and the data were analized by multiple regression analysis with the help of SPSS 24.0. The outcome of this study indicate that the concept of perceived service quality is fairly high category, the concept of switching cost is fairly high category, the concept of customer loyalty is fairly high cat

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Поправкина, Анастасия, Anastasiya Popravkina, Любовь Морозова, Lyubov Morozova, Джавания Чернова, and Dzhavaniya Chernova. "Approaches to the definition of concept "customer loyalty" in hospitality industry." Services in Russia and abroad 10, no. 1 (2016): 85–93. http://dx.doi.org/10.12737/19171.

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The article raises the question of the research methods of consumer loyalty level in the hospitality industry and considers the main approaches to this concept. In recent years the Russian market of hotel services has expanded. The authors present the indicators of activity of collective accommodation facilities in 2000-2014 and consider the development trends in hotel business. The process aiming at developing customer loyalty is the bedrock of brand management and formation of hospitality industry. This process is created through emotional and functional benefits; as a result, the article di

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Majid, Nurkholish, Nuruni Ika K.W, and Nanik Hariyana. "THE ROLE OF SELF CONCEPT TO ENCOURAGE IPHONE USERS’ LOYALTY." Inovbiz: Jurnal Inovasi Bisnis 9, no. 2 (2022): 73. http://dx.doi.org/10.35314/inovbiz.v9i2.2037.

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Product and brand competition reach the smartphone industries by emphasizing satisfaction and loyalty to the brand. Iphone as a one of prestigious brand has a intense relationship with the consumer's image on themselves, which is known as the self-concept and then can be able to provide consumer loyalty to the brand. The purpose of this research is to explain empirically about 1) The effect of actual and ideal self-concept on the loyalty of iPhone users. The research sample was 100. The sample was taken using a non-probability sampling method with a purposive sampling technique. The selected r

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Baron, Ilan Zvi. "The Problem of Dual Loyalty." Canadian Journal of Political Science 42, no. 4 (2009): 1025–44. http://dx.doi.org/10.1017/s0008423909990011.

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Abstract. Dual loyalty arises when a citizen or group of citizens holds political allegiance to another state or entity which could challenge their loyalty to the state. What defines dual loyalty as an accusation is the assumption that it is impossible to hold multiple political loyalties, but that, simultaneously, this multiplicity is denied any validity. This article explores the concept, locating it historically and locating the false and often racist discourse that characterizes its modern usage and meaning.Résumé. La double loyauté survient quand un citoyen ou un groupe de citoyens donne

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Gilbert, Daniel R. "An Extraordinary Concept in the Ordinary Service of Management." Business Ethics Quarterly 11, no. 1 (2001): 1–9. http://dx.doi.org/10.2307/3857865.

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Abstract:The papers by Mele, Randels, and Schrag call attention to the proper work that the concept of loyalty can perform. All three authors argue that loyalty is not taken seriously enough in modern corporations. As Mele, Randels, and Schrag independently ascribe special status to the concept of loyalty, their analyses converge along numerous conceptual margins. Along these margins, a singular conception of loyalty comes into focus. Along these margins, we can see simultaneously why each author assigns extraordinary status to loyalty and why, ironically, each turns the special concept of loy

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Sabir, Lamay Bin. "Customer Loyalty: Concept, Context and Character." Al-Barkaat Journal of Finance & Management 7, no. 2 (2015): 103. http://dx.doi.org/10.5958/2229-4503.2015.00018.1.

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Sobolievska, Liubov. "THE CONCEPT OF LOYALTY IN THE PHILOSOPHY OF JOSIAH ROYCE." Bulletin of Taras Shevchenko National University of Kyiv. Philosophy, no. 11 (2024): 37–41. https://doi.org/10.17721/2523-4064.2024/11-7/13.

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B a c k g r o u n d . The article explores the concept of loyalty in the philosophy of Josiah Royce, focusing on its potential understanding and application in its original meaning as formulated by the author within moral philosophy and corporate ethics. M e t h o d s . The research is based on an analysis of Josiah Royce's work "The Philosophy of Loyalty" (1908) and a brief review of critical literature on this subject. It examines the connection of loyalty with moral autonomy, duty, and individual self-expression in Royce's philosophy of loyalty. R e s u l t s . Loyalty, as understood by Jos

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Rozprawy doktorskie na temat "Concept "loyalty""

Eriksson, Jesper. "Bundles and Communication : A Successful Concept." Thesis, Umeå universitet, Företagsekonomi, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-59872.

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This research has been done on a mission from Atlas Copco Secoroc AB, DTH department. The focus and purpose of the study is to acknowledge the important factors you need to take advantage of when it comes to offering bundles. There is also a theoretical purpose, which is to investigate if communication together with bundles can create loyalty and, how this three factors affect each other. This is a somewhat overlooked research area within the bundles theory and is therefore of keen interest for this case. The research has been conducted through seven in-depth interviews with people related to

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Mkhize, Londiwe. "The role of self concept in understanding brand experience, brand attachment and brand loyalty in the consumption of premium clothing brands." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/24702.

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The foremost argument of this research is that self concept is of fundamental influence in the choices consumers make when purchasing luxury clothing brands. The objective of this research was to determine the relationships between self concept and the experience, attachment and loyalty that consumers have towards brands. The research further sought to confirm the role that identity theory plays in brand consumption. Sixty-nine respondents were surveyed via an electronic tool to understand how they view the role that self concept plays in the experiences they encounter with clothing brands. Ex

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Rocereto, Joseph F. Suri Rajneesh. "Consumer self-concept and retail store loyalty : the effects of consumer self-concept on consumer attitude and shopping behavior among brand-specific and multi-brand retail stores /." Philadelphia, Pa. : Drexel University, 2007. http://hdl.handle.net/1860/2521.

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Jonsson, Jacob. "Kundkommunikation och helkundskonceptet som en modell för lojalitet : en fallstudie inom bank- och försäkringsbranschen." Thesis, Gotland University, Institutionen för humaniora och samhällsvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hgo:diva-573.

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<p>Att ha en fungerande kommunikation mellan kund och bolag är viktigt för att en verksamhet ska kunna fungera. Genom kommunikation byggs även lojalitet där kunderna återkommer i framtiden och blir därigenom mer lönsamma för ett bolag. De förändringar inom IT som ägt rum i samhället har förändrat den kommunikation som finns mellan kund och bolag, inte minst inom banksektorn där kunder numera kan utföra nästintill alla ärenden online. Då den personliga relationen mellan personal och kund minskar är det svårt att upprätthålla nivån av lojala kunder. De flesta större aktörer inom bank- och försäk

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Venetis, Karin Ariadne. "Service quality and customer loyalty in professional business service relationships an empirical investigation into the customer-based service quality concept in the Dutch advertising industry /." [Maastricht : Maastricht : Universiteit Maastricht] ; University Library, Maastricht University [Host], 1997. http://arno.unimaas.nl/show.cgi?fid=5920.

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Le, Bon Caroline. "Le capital de mode : un nouveau concept pour comprendre et expliquer le comportement du consommateur de produits de mode." Thesis, Aix-Marseille 3, 2011. http://www.theses.fr/2011AIX32026.

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La mode est partout et recouvre de nombreux secteurs, produits, et concerne de près ou de loin de nombreux individus. La fidélité aux produits de mode soulève différentes interrogations concernant ce qui incite le consommateur à les choisir, à rester fidèle à la mode et ceci malgré les changements incessants propres à celle-ci. Cependant nous n’avons pas relevé d’approche se rapportant à une explication de cette fidélité basée sur les valeurs apportées par la mode au niveau du produit et indépendamment des caractéristiques physiques et/ou des fonctionnalités de ce dernier. Au cours de cette re

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Guyet, Guillaume. "Le concept d’autonomie dans les obligations privées : Aspects techniques et philosophiques." Thesis, Bordeaux 4, 2012. http://www.theses.fr/2012BOR40026.

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On s’est habitué à adopter du concept d’autonomie une perception qui est celle d’un déclin, largement prophétisé dès le XIXème siècle chez les auteurs critiques du contrat. Tous les arguments ont contribué à cette interprétation et bien des choses semblent aller en ce sens. Ainsi, le concept laisse apparaître un bouleversement des distinctions classiques vérifiable du point de vue du langage définissant les sources ou autorités du droit (autonomie législative, judiciaire…). En réalité, la première autonomie de nature subjective n’a pas été contredite autant qu’on aurait pu le supposer. L’auton

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Germiyanoglu, Okan. "La lutte contre le terrorisme vue par les hauts fonctionnaires du quai d'orsay : pour une contribution française au concept d'operational code." Thesis, Lille 2, 2014. http://www.theses.fr/2014LIL20009/document.

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La lutte contre le terrorisme est une préoccupation contemporaine des diplomaties, alors que sa définition internationale demeure introuvable. Dans une approche organisationnelle, les hauts fonctionnaires du ministère français des Affaires étrangères partageraient une vision commune sur la violence terroriste et un « savoir-faire » qui leur permettraient de prendre des décisions efficaces pour la prévenir et la combattre. Or, dans une approche constructiviste, la lutte contre le terrorisme relève de relations intersubjectives comprenant l’activation de systèmes de croyances ou Operational Code

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Kjellin, Åsa, Anna Stridsberg, Johanna Bornholm, and Eugenia Kapsalis. "Thinking more like a client. : Designfaktorer som påverkar valet av tjänsteföretag." Thesis, Södertörn University College, School of Business Studies, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1272.

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<p>Companies in the western world can no longer compete by using traditional means such as product and price since the commerce of services continually grows. To avoid similarity and increase competitive advantages modern companies have to be more specified. The competition between companies has increased and customers are harder to reach. Customers of today can afford luxury but trend indicates that originality, identity, and status are more important than factual needs. Products created and consumed at the same time within the service market are often very homogenous (similar). The small dif

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Ouedraogo, Bawindsomde Patrick. "Le statut juridique du fonctionnaire international sous l'angle des fonctionnaires de l'Organisation des Nations Unies et des fonctionnaires des Comunautés européeenes : contribution à l'actualité de la notion de "fonctionnaire international"." Thesis, Brest, 2012. http://www.theses.fr/2012BRES0016/document.

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Conçu dans la période postérieure aux guerres révolutionnaires européennes, renforcé à la veille des relations internationales contemporaines, le fonctionnaire international, plus qu’un concept, témoigne de la dynamique qui est née et qui caractérise les relations interétatiques. Mieux appréhendé par leurs interactions dans de multiples arènes (économie, consultations, études, diplomatie, politique, actions de terrains), les fonctionnaires internationaux sont définis par un nouveau type d’organisations par le biais desquelles ils incarnent et réalisent leurs buts. Ils caractérisent ainsi tant

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Książki na temat "Concept "loyalty""

Zhiyuan, Chen. Guji Guji. Kane/Miller, 2004.

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Zhiyuan, Chen. Guyi Guyi. Thule Ediciones, 2005.

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Roth, Veronica. Zhong cheng zhe: Allegiant. Sichuan wen yi chu ban she, 2014.

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Roth, Veronica. Allegiant. HarperCollinsPublishers, 2016.

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Itoh, Keiko. My Shanghai, 1942-1946. Amsterdam University Press, 2016. http://dx.doi.org/10.5117/9781898823230.

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It is 1942. Shanghai after Pearl Harbor. Newly-arrived Eiko Kishimoto, a twenty-year-old, London-educated Japanese housewife, settles into a privileged existence in the French Concession as a member of the community of the Occupying Power. Initially, her days are filled with high society lunches and dinners, race course and night club visits and open-air summer concerts, amidst an ebullient and remarkably cosmopolitan society that makes up Shanghai. But all is by no means what it seems. As war progresses, and Japan tightens its control within China, tensions mount, relationships unravel, and a

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Zappe, Felix. Concept of Loyalty in Movies. an Analysis of 'Interstellar' and 'Walk the Line'. GRIN Verlag GmbH, 2016.

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Roth, Veronica. Neʼemanim. 2014.

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Protector: An analysis of the concept and practice of loyalty in leader-led relationships within Malay society. Strategic Information and Research Development Centre, 2020.

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From the sword to the pen: An analysis of the concept of loyalty in Old English secular heroic poetry. P. Lang, 1988.

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Customer Loyalty Concepts. Lito Press, 2008.

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Części książek na temat "Concept "loyalty""

Meschke, Stephan. "The Concept of Employee Loyalty." In Employee Loyalty. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-68425-9_3.

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Nacif, Roberta C. "Concept and Importance of Repatronage Decisions." In Online Customer Loyalty. Deutscher Universitätsverlag, 2003. http://dx.doi.org/10.1007/978-3-322-81581-1_3.

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Fabuš, Juraj, Lubica Gajanova, Eva Kicova, and Katarina Kramarova. "Loyalty Programs in Postal Services in Accordance with the Concept of Smart Cities." In EAI/Springer Innovations in Communication and Computing. Springer Nature Switzerland, 2024. http://dx.doi.org/10.1007/978-3-031-56533-5_23.

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Kato, Takumi. "An Empirical Study of Brand Concept Recall as a Predictor of Brand Loyalty for Dyson." In From Grand Challenges to Great Solutions: Digital Transformation in the Age of COVID-19. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-031-04126-6_7.

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Isbell, John Claiborne. "4. Writers from Habsburg Territories." In Women Writers in the Romantic Age. Open Book Publishers, 2025. https://doi.org/10.11647/obp.0458.04.

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This chapter reviews 10 women writers, 1776-1848, from Austria, Croatia, Czechia, Hungary, and Slovenia. It thus covers five emergent languages, as nationalism begins to take shape in the Habsburg territories, contributing directly to the empire’s end a century later. Writers express different degrees of loyalty to the empire and to their own nation, engaging in a variety of ways with the concept of the people’s voice. A variety of genres are here represented, from lyric poetry to theatre to a variety of prose genres.

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Kato, Takumi. "Does Concept Recall in Brand Image Show High Loyalty? An Experimental Study on the Apple MacBook." In Marketing and Smart Technologies. Springer Singapore, 2022. http://dx.doi.org/10.1007/978-981-16-9268-0_6.

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Putra, Muhammad Rezeki Julham, Sugih Arto Pujangkoro, and Syafrizal Helmi Situmorang. "Marketing Mix Strategy and SWOT Analysis on Beraskita Products Perum Bulog Regional Division North Sumatra." In Proceedings of the 19th International Symposium on Management (INSYMA 2022). Atlantis Press International BV, 2022. http://dx.doi.org/10.2991/978-94-6463-008-4_117.

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AbstractRice is a type of food commodity whose demand is constantly increasing because rice is the staple food for the majority of the population of Indonesia. The high demand for rice creates competition among rice-producing companies in Indonesia. Companies need to apply a strategic marketing concept. The marketing concept aims to satisfy customer wants and needs, creating loyalty. The emergence of satisfaction from a customer is based on the marketing mix. The marketing mix includes the 4Ps: product, price, place, and promotion. This study aims to determine: (1) the marketing mix strategy f

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Wehlander, Caroline. "Introduction: The Constitutionalisation of the EU Concept of SGEI as a Story of Exit, Voice and Loyalty for Public Services in EU Law." In Services of General Economic Interest as a Constitutional Concept of EU Law. T.M.C. Asser Press, 2016. http://dx.doi.org/10.1007/978-94-6265-117-3_1.

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Le Bon, Caroline, and Dwight Merunka. "Consumer-Based Fashion Equity: Proposition of a New Concept and Theory to Understand and Explain Loyalty Toward Fashion Products." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-10951-0_293.

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Kato, Takumi. "Brand Concept Rather Than Brand Image?: Consumer-Oriented Evaluation Items that Should Be Managed as Factors of Brand Loyalty." In Lecture Notes in Networks and Systems. Springer International Publishing, 2022. http://dx.doi.org/10.1007/978-3-030-93677-8_35.

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Streszczenia konferencji na temat "Concept "loyalty""

Margery, Errie, Ritha F. Dalimunthe, Endang Sulistya Rini, and Beby Karina Fawzeea Sembiring. "Online Customer Loyalty Modeling Concept in Medan City." In Proceedings of the 1st International Conference on Economic and Education, ICON 2021, 14 - 15 December 2021, Padang-West Sumatra, Indonesia. EAI, 2022. http://dx.doi.org/10.4108/eai.14-12-2021.2318506.

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Мамулян, Кристине, Kristine Mamulyan, Юлия Шатохина, and Yuliya Shatohina. "CONCEPT OF INTERNAL MARKETING AND LOYALTY OF HUMAN RESOURCE MANAGEMENT." In Topical issues of ensuring economic security in the Russian Federation in the digital economy. AUS PUBLISHERS, 2018. http://dx.doi.org/10.26526/2375.

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The article gives the concept of internal marketing of personnel, as well as the notion of loyalty. The stages of development of the concept of internal marketing are considered. The essence of each stage of the concept is revealed directly in the course of work with the staff, that is, the aspects that are characteristic for employees during each stage are shown, showing the degree of staff loyalty to the organization.

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Silva, L., P. Dissanayake, B. Kumarasiri, and D. Soorige. "CUSTOMER LOYALTY TOWARDS SUSTAINABLE HOTELS: CASE STUDIES IN SRI LANKA." In The 9th World Construction Symposium 2021. The Ceylon Institute of Builders - Sri Lanka, 2021. http://dx.doi.org/10.31705/wcs.2021.20.

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The hotel sector is directly combined with customer loyalty as it has become increasingly obvious by incorporating its’ antecedents with customer satisfaction and trust. Customer loyalty is influenced by customer satisfaction of hospitality service when it is significantly related to service quality. Sustainability is an important concept that can adapt to achieving customer loyalty in the Sri Lankan hotel sector. Indeed, most conventional hoteliers in Sri Lanka do not have the idea of success in achieving customer loyalty through the sustainability concept. Also, despite the abundance of rese

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"Consumer Self-Concept and Store Loyalty’ Effecting Shopping Behavior." In International Conference on Accounting, Business, Economics and Politics. Ishik University, 2019. http://dx.doi.org/10.23918/icabep2019p8.

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Wunder, Ana Katiussa. "Experience Economy: Concept and Focus on Small Businesses." In I Seven Applied Social Sciences Congress. Seven Congress, 2024. http://dx.doi.org/10.56238/icongresssevenappliedsocialsciences-015.

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The research examines how the experience economy impacts customer satisfaction in micro-enterprises, highlighting tools such as SERVQUAL and customer experience. Although the application of these strategies is limited in small businesses, they are essential to building customer loyalty and driving growth. Implementing these practices requires strategic planning and understanding consumer needs.

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Dilan, Neli. "Relationship marketing as a modern marketing concept in the Republic of Moldova." In International Scientific Conference "Modern Paradigms in the Development of the National and World Economy", 17th Edition. Moldova State University, 2025. https://doi.org/10.59295/mpdnwe2024.16.

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Purpose of the article: The article aims to analyze the application of relationship marketing as a modern marketing concept in the Republic of Moldova, highlighting its significance in fostering customer loyalty and competitive advantage for Moldovan companies. Methodology: The study employs a qualitative analysis of current marketing practices in Moldovan companies, focusing on the implementation and development of relationship marketing strategies. Conclusions: Relationship marketing is crucial for Moldovan businesses in a highly competitive market. By transitioning from traditional customer

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Dikčius, Vytautas, Karina Adomavičiūtė, Sigita Kiršė, and Ignas Zimaitis. "HOW LOYAL ARE ONLINE STORE CUSTOMERS: A META ANALYSIS OF E-LOYALTY." In 12th International Scientific Conference „Business and Management 2022“. Vilnius Gediminas Technical University, 2022. http://dx.doi.org/10.3846/bm.2022.712.

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A growing number of studies have examined the concept of e-loyalty and its antecedents over the last years, and it remains a central topic for both marketing academics and practitioners. This study aims to evaluate the level of different types (integrated, attitudinal, behavioural) of loyalty towards an online store and determine if they are moder-ated by the time, country development, and the impact of the scientific journal. The study was based on a systematic analysis of 10 core databases, which generated more than 3,557 articles published during 2000–2020. Using PRISMA steps, 116 articles,

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Kerum, Fani, Dijana Vuković, and Ivanka Ipša. "Analysis of the Content Marketing to Build a Relationship and Loyalty with Consumers." In Ninth International Scientific-Business Conference LIMEN Leadership, Innovation, Management and Economics: Integrated Politics of Research. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2023. http://dx.doi.org/10.31410/limen.s.p.2023.111.

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Social networks as new mass communication media enable the consumer to actively use, socialize, follow, interpret, and share media content and forms for the purposes of information, shopping, entertainment, and education, so companies that do not brand themselves and do not communicate with their users via social networks in the right way or at all inevitably lose the battle with their competition. Under the pressure of drastic market changes, numerous companies are entering this market, and social networks are flooded with branded content of all kinds of goods and services. It is therefore

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Brzovska, Ezeni, Nikolina Palamidovska Sterjadovska, and Đurđana Ozretić Došen. "THE EXPERIENCE ECONOMY APPROACH - AN EMPIRICAL EXAMINATION IN WINE INDUSTRY." In Economic and Business Trends Shaping the Future. Ss Cyril and Methodius University, Faculty of Economics-Skopje, 2020. http://dx.doi.org/10.47063/ebtsf.2020.0037.

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The purpose of this paper is to analyze the four realms of experience economy model (education, entertainment, escapism, and esthetic) and to examine their impact on wine tourists’ arousal, memory and loyalty. The experience economy has recently emerged as a relevant framework for understanding the consumers’ experience across different industries. Wineries are facing new challenges where tourists are in search for exciting, unique, and memorable experiences. Consequently, wine institutions should strive to create desirable experiential environment as an essential source of differentiation and

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Lee, Young E., and Aditya N. Saharia. "The Influence of Self-Concept Improvement on Member Loyalty to Online Communities: An Empirical Comparison between Social Networks and Virtual Worlds." In 2012 45th Hawaii International Conference on System Sciences (HICSS). IEEE, 2012. http://dx.doi.org/10.1109/hicss.2012.575.

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Raporty organizacyjne na temat "Concept "loyalty""

Rasiah, Rajah. Fostering Clusters in the Malaysian Electronics Industry. Inter-American Development Bank, 2005. http://dx.doi.org/10.18235/0006838.

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The meaning of clusters has evolved considerably over several decades. This presentation seeks to use a synthesis of the concept from the time of Mill and Marshall (industrial districts), and Smith and Young on differentiation and division of labour to encompass the work of Brusco, Becatini, Sabel, Sengenberger, Zeitlin, Pyke, Richardson, North, Lorenz, Wilkinson and Piore to extract the influence of socio-economic relationships (a blend of markets and trust-loyalty), and subsequently the contributions of Porter (traditional and high tech clusters) and Best (organizational change, techno-diver

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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.

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