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Figueiredo, Natália, Bruno M. Ferreira, José Luís Abrantes, and Luis F. Martinez. "The Role of Digital Marketing in Online Shopping: A Bibliometric Analysis for Decoding Consumer Behavior." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 1 (2025): 25. https://doi.org/10.3390/jtaer20010025.

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Over the past two decades, digital evolution has radically transformed how consumers interact with brands and purchases. Highly informed consumers actively seek news, knowledge, and inspiration and often interact with multiple touchpoints over an extended period before purchasing. Thus, companies face diverse and complex challenges in engaging with and retaining consumers in virtual contexts. This systematic literature review aims to understand what influences consumer behavior, that is, the impact of digital marketing on online shopping. Based on Web of Science database articles, bibliometric
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Cinantya Sriyono Putri, Trisnaning Setya Sutjipto, and Mohamad Sholeh. "ANALYSIS OF CONSUMER BEHAVIOR IN ONLINE SHOPPING ISLAMIC PERSPECTIVE." Airlangga International Journal of Islamic Economics and Finance 5, no. 01 (2022): 70–82. http://dx.doi.org/10.20473/aijief.v5i01.37475.

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The development of the digital era has triggered changes in consumer behavior in using technology for transactions. The emergence of online shops and marketplaces or online shopping sites has become one of the lifestyle choices of today's people to shop more practically and efficiently. However, in making purchases, a Muslim must remain obedient to the corridors and values of sharia. The purpose of this study is to investigate how consumer moslem behavior in online shopping obedient to guiding consumption principle in Islam. The method used in this research is a literature study which uses sec
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Perangin-Angin, Fini Anjela, Megawati Simanjuntak, and Asep Taryana. "The Influence of Consumer Buying Behavior on Continuously Intention the Application of Online Food Delivery (OFD) in Indonesia." Indonesian Journal of Business and Entrepreneurship 11, no. 2 (2025): 442. https://doi.org/10.17358/ijbe.11.2.442.

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Background: Online food delivery (OFD) is a necessity in today's society. Companies continuously offer innovation to gain consumer loyalty. Consumer loyalty is the highest achievement to which companies in the service sector aspire. However, the switch behavior exhibited by modern consumers compels companies to constantly update their offerings to meet user needs and desires. Purpose: This study aims to analyze the impact of promotion, price value, social influence, perceived usefulness, ease of use, customer experience, restaurant search, and variety of food choices on consumer purchasing beh
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Hidayat, Mochamad Taufiq, Sri Hesti, and Nurhikmah Nurhikmah. "Pola Penggunaan Aplikasi Transportasi Online di Kalangan Asisten Rumah Tangga." Marcommers : Jurnal Marketing Communication and Advertising 11, no. 2 (2024): 71. http://dx.doi.org/10.22441/marcommers.v11i2.6870.

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This study aims to reveal and map patterns or models of information search for household assistants as consumers of users of online transportation services. Using a case study approach is expected to reveal consumer behavior patterns and information search models relating to new economic products that can be developed for new professions in Indonesia.The results showed there were differences in ART in the search for information, for personal interests such as work leave, going with friends to the Mall, delivering to the station, ordering food and there were some who used it to support their wo
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Janel F, Torres Princess, Espares Jeralyn D, Gregorio Briene E, Capucao Abegel B, Urmeneta Jen Angela, and Bryan G Lazaro. "Trust and Online Transactions: An In-Depth Case Study of Consumer Perceptions and Behavior in E-commerce." International Journal of Advanced Multidisciplinary Research and Studies 4, no. 3 (2024): 416–20. http://dx.doi.org/10.62225/2583049x.2024.4.3.2802.

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In the world of online shopping, gaining and keeping consumer trust is crucial for successful transactions. It explores how consumers perceive and act when it comes to trusting e-commerce websites. Using a detailed case study method, this study looks closely at what influences consumer trust online, including website security, privacy concerns, brand reputation, and the impact of customer reviews. Ten (10) samples of respondents selected by the researchers. Those who have utilized online transactions and made purchases from online retailers in Noveleta, Cavite, such as Shopee and Lazada, are t
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Meta, Fildza Shabrina, Arif Imam Suroso, and Asep Nurhalim. "Factors Influencing E-Commerce Purchases of Halal Cosmetics: A UTAUT2 Approach." Jurnal Aplikasi Bisnis dan Manajemen 11, no. 2 (2025): 536. https://doi.org/10.17358/jabm.11.2.536.

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Background: The rapid growth of information technology has transformed business activities, particularly through e-commerce, which facilitates seamless transactions between producers and consumers. In Indonesia, internet penetration reached 78.19% in 2023, driving demand for halal cosmetics online and necessitating insights into consumer behavior to enhance market reach and trust.Purpose: This study identifies factors impacting consumer intentions in purchasing halal cosmetics online utilizing an extended UTAUT2 model with a Trust variable.Design/Methodology/Approach: This study utilizes a qua
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Shakya, Deepankar. "Consumer Buying Behavior Towards Two Wheeler Bikes in India." INTERNATIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 05 (2025): 1–9. https://doi.org/10.55041/ijsrem47630.

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Abstract- This study examines different elements that underpin consumer mindset and behavior in buying two-wheeler bikes in India, a country where motorbikes and scooters are the leading method of personal transport due to its economic, utilitarian, and infrastructure benefits. The research aimed to examine how such aspects at individual level such as how a brand is perceived, how much fuel a bike consumes, its pricing, social suggestions and after sales support influence what Indian consumers decide to purchase. These responses were gathered from administering a controlled questionnaire among
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Bulut, Zeki Atıl, Ali Naci Karabulut, Tuğba Uçma Uysal, and Ali Çağlar Uzun. "Explaining Young Consumers' Online Purchase Behavior under Risky Conditions." International Journal of Online Marketing 5, no. 3 (2015): 65–80. http://dx.doi.org/10.4018/ijom.2015070105.

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As the internet becomes a new shopping channel, which threats traditional shopping, it also causes dramatic changes in consumer market. In the light of theories claiming that consumers act with limited rationality and make their preferences with the motive of avoiding loss, the main aim of this study is to measure the impact of loss variables on the consumers' decisions about online shopping in Turkey. The originality of this study is to categorise and analyse loss variables as ‘the ones that happen in the process of shopping' and ‘the ones that happen out of the process of shopping'. Followin
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Nagar, Anjali. "CONSUMER BEHAVIOURL ANALYSIS IN E COMMERCE AS MYNTRA USING DATA ANALYTICS." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 08, no. 04 (2024): 1–5. http://dx.doi.org/10.55041/ijsrem32567.

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"Millennials exhibit significant changes in their shopping behavior, particularly when it comes to online shopping. Their tech-savviness plays a crucial role in their affinity for online purchases. Nowadays, everything from clothing to cosmetics, electronics, and groceries is bought online. Researchers actively study the factors influencing online shopping behavior among the potential target audience. This study primarily aims to understand how demographic factors contribute to variations in online shopping behavior. Product reviews serve as a method to establish customer relativity and frame
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Chen, Ruimin. "Data Breach on Consumer Behavior." International Journal of Organizational and Collective Intelligence 9, no. 4 (2019): 1–17. http://dx.doi.org/10.4018/ijoci.2019100101.

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Big data is now affecting the daily lives in many different areas, such as payment system, online shopping, health services and so forth. There has no doubt that big data is able to make the lives of people more convenient to a certain extent, but it can also threaten privacy security in the meantime. In order to explore the hazardous effects of data breach on consumer behavior and understand how netizens act and feel when experiencing it, a questionnaire was completed by 110 participants. This article will demonstrate the primary issues on potential security risks on big data, especially the
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Singh, Rupinder. "Effect/Role/ Influence of e-commerce on Grocery Buying Behavior of respondents: An Empirical Study in Phagwara." INTERANTIONAL JOURNAL OF SCIENTIFIC RESEARCH IN ENGINEERING AND MANAGEMENT 09, no. 04 (2025): 1–9. https://doi.org/10.55041/ijsrem44874.

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The evolution of e-commerce has significantly transformed consumer behavior in the retail sector, particularly in grocery shopping. This study investigates the influence of online platforms on grocery buying preferences in Phagwara, India. It aims to explore the role of convenience, pricing strategies, digital trust, and technological familiarity in shaping consumer decisions. A structured questionnaire was employed to collect primary data from 205 respondents across diverse demographic segments. The analysis utilized descriptive statistics, Chi-square tests, correlation, and regression models
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Gilani, Syed Raza Shah, Zahid Ullah, and Aisha Nayab Qureshi. "LEGAL AND POLITICAL PERSPECTIVES ON CONSUMER PROTECTION LAWS IN POST-BREXIT BRITAIN: AN ANALYSIS." Pakistan Journal of Social Research 05, no. 02 (2023): 386–92. http://dx.doi.org/10.52567/pjsr.v5i02.1093.

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This article explores laws related to the protection of, and challenges to, consumer rights in the UK after its peoples’ decision to withdraw from the European Union (EU, henceforth) in 2016. Consumer protection laws are formulated and enacted to safeguard consumers from illegal and deceitful behavior of traders and salesmen, etc., and provide buyers with a range of legal guarantees and protections. These laws deal with a number of issues such as the safety of the products used by citizens, criminalize not only false advertising, but also excessive pricing, and breach of contract terms. In the
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Sulaiman, Nursyakirah, and Nalini Arumugam. "Consumers’ Behavior in Online Purchasing among Universiti Sultan Zainal Abidin (UniSZA) Undergraduates Students." International Journal of Research and Innovation in Social Science IX, no. IV (2025): 6730–42. https://doi.org/10.47772/ijriss.2025.90400490.

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Online purchasing is an act for purchasing goods and services using internet. Online shopping has become more and more popular as the internet has grown. In online purchasing, consumers’ behavior is critical for understanding the psychological and behavioral factors that influence people’s purchasing decisions, consumer more concern about security, privacy and customer loyalty and there are significant research gap in characteristics influencing online shopping behavior among undergraduates, still lack on specific characteristics and preferences influencing online purchasing decision making am
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Kansal, Purva. "Online privacy concerns and consumer reactions: insights for future strategies." Journal of Indian Business Research 6, no. 3 (2014): 190–212. http://dx.doi.org/10.1108/jibr-06-2012-0046.

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Purpose – The present study aims to identify and study the online privacy concerns, its explanatory variables and their affect on reactions and online purchasing behavior of Indian consumers. Globalization means that companies are setting manufacturing units where their cost dynamics are most attractive and then servicing the customers in different markets. Therefore, today, most of the globalized firms are using technology to overcome physical barriers with the customer. The value chains are being reorganized to come up with innovative strategies for sales, delivery and service channels. Thes
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Coman, Iuliana. "ART CONSUMPTION DURING COVID-19 PANDEMIC: INFLUENCE UPON THE SENTIMENT OF LIFE FULFILMENT." Business Excellence and Management S.I., no. 1 (2020): 112–26. http://dx.doi.org/10.24818/beman/2020.s.i.1-09.

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Art has been present in our life since the beginning of the humanity, participating to the evolution of society and at the same time reflecting the different stages of human evolution. The aim of this paper is to offer a short analysis regarding the art consumption during the Covid-19 crisis presenting several convictions, perceptions and influences which are manifesting in the art consumers behavior. The research analyzed the influences of art upon the feeling of life fulfilment and upon convictions regarding the capacity of art to influence the life of society. The analysis is performed usin
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Hashem, Tareq Nael, Mohammed S. Alnsour, Nafez Nimer Ali, Firas Nael Hashem, Abdulrahman Nael Hashem, and Omar Saleh Moh"D Abu Hamideh. "The Impact of 'Shockvertising' on Consumer Behavior: Investigating Its Influence on the "Why Buy" Aspect." WSEAS TRANSACTIONS ON BUSINESS AND ECONOMICS 18 (November 2, 2021): 1330–38. http://dx.doi.org/10.37394/23207.2021.18.123.

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Current study focused on highlighting the influence of shockvertising (Disgusting Images, Sexual References, Profanity/Obscenity, Vulgarity, Impropriety, Moral Offensiveness and Religious Taboos) on consumer behavior in its two dimensions of repurchase intention and word of mouth. Through depending on quantitative approach and utilizing a questionnaire as a tool; researcher distributed on (431) Jordanian consumers within the online social platforms due to COVID 19 lockdown and quarantine. Through SPSS, results of study indicated that shockvertising – along with its variables – plays a role in
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Kraljević, Radojka, and Zrinka Filipović. "Gender Differences and Consumer Behavior of Millennials." Acta Economica Et Turistica 3, no. 1 (2017): 5–13. http://dx.doi.org/10.1515/aet-2017-0002.

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Abstract Millennial generation is considered the largest and best educated and therefore presents challenges to marketers. This paper aims to examine the gender differences in consumer behaviour of students - generation y. The study identifies gender differences in purchase behaviour, loyalty, price sensitivity and shopping habits. The empirical analysis is based on data obtained from a student survey (N=118; M=40, 68%, F=59, 32%). The data were analysed using chi-square test. Our findings suggest that women are more sensitive to price than men. They also belong more to the loyalty programs an
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Zhang, Siyuan, Shiwei Xu, Yilei Ren, and Jing Wang. "Psychological Changes in Green Food Consumption in the Digital Context: Exploring the Role of Green Online Interactions from a Comprehensive Perspective." Foods 13, no. 18 (2024): 3001. http://dx.doi.org/10.3390/foods13183001.

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The advent of the digital economy has brought new opportunities to food marketing. In China, many food businesses have begun to use interactions under specific social media topics to open up new sales channels. Green food, as a representative of environmentally related topics, is increasingly influencing consumer choices through online interactions. In light of this, this study collected data from a large group of participants engaged in online green interactions to explore the psychological mechanisms behind consumers’ choices of green food in an online context. The findings indicate that onl
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Ameur, Habiba Ben, and Kaouther Saied Ben Rached. "Enhance Ecological Behavior Through an Online Environmental Platform and Social Responsability." International Journal of Research and Innovation in Social Science IX, no. VI (2025): 3653–60. https://doi.org/10.47772/ijriss.2025.906000275.

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This article highlights the crucial role of online environmental platforms in promoting consumers’ green behaviors, while emphasizing the importance of environmental responsibility. Using a multidisciplinary approach that integrates elements of sociology, behavioral economics, and environmental studies, the research indicate that these platforms can act as catalysts to encourage sustainable behaviors. An exploratory survey conducted among eight users of these platforms reveals that consulting these communication tools is essential to support environmental responsibility and foster informed dec
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Syafriya, Indra, and Laura Lahindah. "The Impact of Lifestyle on Online Purchasing Decisions and Repurchase Intentions of Shopee Customers." Devotion : Journal of Research and Community Service 5, no. 8 (2024): 926–32. http://dx.doi.org/10.59188/devotion.v5i8.764.

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Purchasing decisions because many factors can influence how buyers act towards products or services. When buyers want to buy something, they have to go through several stages. The initial stage is problem recognition, where they know what they need. Once they know what they need, they will be encouraged to seek additional information to meet their needs. Each person has unique characteristics. There are different cultures, ages, educations, jobs, activities, and hobbies. Producers must be able to steal the attention of various consumers so that the goods they sell are purchased. Marketers must
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Ali Hakami, Nada, and Hanan A. Hosni Mahmoud. "Deep Learning Analysis for Reviews in Arabic E-Commerce Sites to Detect Consumer Behavior towards Sustainability." Sustainability 14, no. 19 (2022): 12860. http://dx.doi.org/10.3390/su141912860.

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Recently, online e-commerce has developed a major method for customers to buy various merchandise. Deep learning analysis of online customer reviews can detect consumer behavior towards sustainability. Artificial intelligence can obtain insights from product reviews to design sustainable products. A key challenge is that many sustainable products do not seem to fulfill consumers’ expectations due to the gap between consumers’ expectations and their knowledge of sustainable products. This article proposes a new deep learning model using dataset analysis and a neural computing dual attention mod
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Denkova, Branka. "DETERMINANTS AFFECTING ONLINE SHOPPING BEHAVIOUR IN LIFE INSURANCE." Knowledge International Journal 34, no. 1 (2019): 187–93. http://dx.doi.org/10.35120/kij34010187d.

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We live in age where E-commerce offers many online marketing opportunities to companies worldwide that sell products and services through online channel to make their market more extensive. The new digital technologies have transformed the way we do business, the way we communicate, travel, think, react and act. This rapid growth of e-retailing is attributed to the advantages that it offers over conventional bricks-and-mortar stores, including greater flexibility, enhanced market outreach, lower cost structures, faster transactions, broader product lines, greater convenience and customization.
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Sekarlaras, Amanda Fortuna Arum, Hermanto Siregar, and Nur Hasanah. "Effects of Financial Literacy and Self-Efficacy On Risky Credit Behavior of Gen-Z." Jurnal Aplikasi Bisnis dan Manajemen 11, no. 2 (2025): 468. https://doi.org/10.17358/jabm.11.2.468.

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Background: The rise of digital technology has driven the growth of financial services like Paylater, enabling instant purchases with deferred payments. This has shifted financial habits, especially among Generation Z, who are more vulnerable to risky credit behavior. Therefore, understanding factors such as financial literacy and financial self-efficacy is essential to encourage responsible credit use.Purpose: The research focuses on analyzing the influence of financial literacy and financial self-efficacy on risky credit behavior among Generation Z in Indonesia. Design/methodology/approach:
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Ali, Qaisar, Asma Salman, Shazia Parveen, and Zaki Zaini. "Green Behavior and Financial Performance: Impact on the Malaysian Fashion Industry." SAGE Open 10, no. 3 (2020): 215824402095317. http://dx.doi.org/10.1177/2158244020953179.

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The dogma of conscious environmental behavior has laid the paradigm for sustainable consumer behavior. Modern-day corporates have introduced innovative business models to add a new value to manage fluctuations in consumer behaviors and rejuvenate their financial performance. Similarly, in fashion industry, textile firms have warmly embraced the new business models and widely adopted environmental management systems (EMSs) to contribute to environmental sustainability. This research aims to explore eco-consumerism and its impacts on the financial performance of textile firms in Malaysia. The se
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Vuković, Dijana. "The Importance of Key Marketing Strategies in Building the Trust of Consumers in Online Shopping." Global Conference on Business and Social Sciences Proceeding 16, no. 1 (2024): 60. https://doi.org/10.35609/gcbssproceeding.2024.1(60).

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Online shopping has brought numerous advantages from both the buyer's and the seller's points of view. Customers on the Internet have an almost unlimited choice of products, the possibility of easy comparison of products, prices, designs, the appearance of products, as well as the comments of other customers, and therefore, they can purchase at any time and in any place. On the other hand, using the Internet, sellers have at their disposal a larger market, better opportunities to present their products, working hours of 24 hours a day, savings on retail premises and employees, and the ability
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Nasti, Nilawati, Ahmad Husin Lubis, and Abdul Rasyid MS. "Analysis of the Influence of Consumer Behavior on Purchasing Decisions in the E-Commerce Industry." International Journal of Economics (IJEC) 3, no. 2 (2024): 870–75. http://dx.doi.org/10.55299/ijec.v3i2.996.

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Purchasing decision-making represents a crucial aspect of consumer behaviour prior to the act of purchase. The decision to purchase is made subsequent to an evaluation of the array of available products or services. Online shopping sites appear to offer a convenient and expedient means of fulfilling consumer shopping desires. E-commerce is a commercial activity conducted via the Internet, offering a diverse range of products to consumers. The objective of this research is to ascertain the process by which consumers make purchasing decisions in the context of e-commerce. This research employs a
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Liu, Shen, and Hongyan Liu. "Tagging Items Automatically Based on Both Content Information and Browsing Behaviors." INFORMS Journal on Computing 33, no. 3 (2021): 882–97. http://dx.doi.org/10.1287/ijoc.2020.1007.

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Tags have been adopted by many online services as a method to manage their online resources. Effective tagging benefits both users and firms. In real applications providing a user tagging mechanism, only a small portion of tags are usually provided by users. Therefore, an automatic tagging method, which can assign tags to different items automatically, is urgently needed. Previous works on automatic tagging focus on exploring the tagging behavior of users or the content information of items. In online service platforms, users frequently browse items related to their interests, which implies us
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Sun, Dongya. "The Influence of Online Consumer Credit on College Students' Consumption Behavior." BCP Business & Management 29 (October 12, 2022): 57–60. http://dx.doi.org/10.54691/bcpbm.v29i.2171.

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There is nearly a universal consensus that fintech more so in terms of credit services is convenient, besides serving as an official credit service for learners in colleges. However, in the case of convenience, it also produced a series of social difficulties, resulting in unrestricted spending among college students following obtaining financial assistance from Ant Huabei to spend money. Irrationality eventually emerged, and some students' exorbitant expenditure resulted in exceeding the payback time restriction. It has an effect on learning as well as physical and mental wellness. This issue
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Allen, Alexis M., Todd Green, Michael K. Brady, and John Peloza. "Can corporate social responsibility deter consumer dysfunctional behavior?" Journal of Consumer Marketing 37, no. 7 (2020): 729–38. http://dx.doi.org/10.1108/jcm-11-2019-3503.

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Purpose The purpose of this paper is to examine how and when a reputation for corporate social responsibility (CSR) can deter dysfunctional consumer behaviors (DCBs) such as shoplifting or negative word-of-mouth (WOM) in response to firm failures. The authors predict that congruency of the CSR activities and the basis for the firm failure (e.g. environmental protection, environmental harm) provides protection for firms while incongruency (e.g. environmental protection, social harm) does not. The authors base this prediction on the process of retroactive attribution and sense-making. Design/met
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Hsu, Chin-Lung, and Hsi-Peng Lu. "Consumer behavior in online game communities: A motivational factor perspective." Computers in Human Behavior 23, no. 3 (2007): 1642–59. http://dx.doi.org/10.1016/j.chb.2005.09.001.

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Zhang, Weiyu, Xinyue Li, and Moon-Seop Kim. "Are Longer and More Negative Online Reviews More Helpful? - The Mediating Role of Consumers' Perceived Usefulness of Reviews." Institute of Management and Economy Research 14, no. 1 (2023): 295–311. http://dx.doi.org/10.32599/apjb.14.1.202303.295.

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Purpose - This study investigates how review length and sentiment impact consumers' purchase intentions, using real online reviews as the data source. The study aims to understand how the length and tone of a review affect a potential buyer's decision-making process when considering a purchase.
 Design/methodology/approach - A 2 (comment length: long vs. short) × 2 (comment sentiment: positive vs. negative) × 2 (product type: practical vs. hedonic) experiment was conducted.
 Findings - Results indicate that longer reviews have a greater impact on consumers' perceived usefulness compa
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Martin, Kirsten. "Breaking the Privacy Paradox: The Value of Privacy and Associated Duty of Firms." Business Ethics Quarterly 30, no. 1 (2019): 65–96. http://dx.doi.org/10.1017/beq.2019.24.

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ABSTRACT:The oft-cited privacy paradox is the perceived disconnect between individuals’ stated privacy expectations, as captured in surveys, and consumer market behavior in going online: individuals purport to value privacy yet still disclose information to firms. The goal of this paper is to empirically examine the conceptualization of privacy postdisclosure assumed in the privacy paradox. Contrary to the privacy paradox, the results here suggest consumers retain strong privacy expectations even after disclosing information. Privacy violations are valued akin to security violations in creatin
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Upasana, Das. "AI Powered Consumer Behavior in e-Commerce." International Journal of Contemporary Research in Multidisciplinary 3, no. 4 (2024): 01–13. https://doi.org/10.5281/zenodo.12679257.

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As the e-commerce industry continues to evolve, artificial intelligence (AI) has emerged as a powerful tool for understanding and influencing consumer behavior. This review explores the convergence of e-commerce and consumer behavior, emphasizing the significant influence of AI-driven personalization on market trends. AI-powered technologies have the ability to analyze vast amounts of data in real-time, providing valuable insights into consumer preferences, shopping patterns, and decision-making processes. By leveraging AI algorithms, e-commerce retailers can personalize the shopping experienc
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Xu, Bingbing, Huawei Shen, Bingjie Sun, Rong An, Qi Cao, and Xueqi Cheng. "Towards Consumer Loan Fraud Detection: Graph Neural Networks with Role-Constrained Conditional Random Field." Proceedings of the AAAI Conference on Artificial Intelligence 35, no. 5 (2021): 4537–45. http://dx.doi.org/10.1609/aaai.v35i5.16582.

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Consumer loans, i.e., loans to finance consumers to buy certain types of expenditures, is increasingly popular in e-commerce platform. Different from traditional loans with mortgage, online consumer loans only take personal credit as collateral for loans. Consequently, loan fraud detection is particularly critical for lenders to avoid economic loss. Previous methods mainly leverage applicant's attributes and historical behavior for loan fraud detection. Although these methods gain success at detecting potential charge-offs, yet they perform worse when multiple persons with various roles (e.g.,
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Ikhwan Setiawan, Ahmad. "How do companies respond to consumer advocacy behavior in their digital marketing strategies?" Innovative Marketing 19, no. 1 (2023): 86–100. http://dx.doi.org/10.21511/im.19(1).2023.08.

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This study aims to confirm whether the series of marketing strategies designed by companies have followed the consumer process in product consumption with reference to the stages of the 5As: aware, appeal, ask, act, and advocate. Companies respond to these stages by implementing five market interventions: consumer affinitive direction, touch power strengthening, market preference enhancement, loyalty retain quality, and e-advocacy leverage capacity. An empirical analysis using AMOS was carried out on 352 online-based culinary business operators in Indonesia, a field that has experienced massiv
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Xu, Junping, Yuxi Feng, Wei Li, Qianghong Huang, and Zhizhong Fan. "How AI Brand Endorsers Influence Generation MZ’s Consumer Behavior in Metaverse Marketing Scenarios." Journal of Theoretical and Applied Electronic Commerce Research 20, no. 2 (2025): 82. https://doi.org/10.3390/jtaer20020082.

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With the rapid development of metaverse technology in the marketing field, it has become increasingly important to understand consumer purchase intentions for AI Brand Endorsers (AIBEs) within this digital environment. Based on cognitive–affective–behavioral (CAB) theory, this study constructs a new theoretical framework to explore the key factors influencing consumer purchase intentions for AIBE-recommended products in the context of the metaverse. We conducted an online survey with 302 Generation MZ consumers who have purchasing experience, employing Partial Least Squares Structural Equation
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Namrata, S., and G. Aradhana. "Analysis of the Consumer Purchase Behavior of Personal Care Products in a Developing Country." CARDIOMETRY, no. 23 (August 20, 2022): 718–27. http://dx.doi.org/10.18137/cardiometry.2022.23718727.

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This study aims to understand the consumers’ purchase behavior of personal care products in India. The study will identify the various factors which impact the final purchase decision of the consumers. A qualitative study was undertaken by conducting semi-structured in-depth interviews. After data analysis, various themes enabled the authors to understand the purchase journey of who purchases these products. The study ascertained that the recommendations made by friends and family members play a critical role in selecting a personal care product. This product line’s critical touch points are t
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Han, Jisoo. "The Influences of COVID-19 on Korean Fashion Consumption." Asian Social Science 17, no. 3 (2021): 49. http://dx.doi.org/10.5539/ass.v17n3p49.

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The outbreak of corona-virus infections has not only adversely affected human health, but also disrupted all trade and economic activities. There are also similar problems with production stoppages due to global isolation and self-awareness isolation. To maintain a competitive edge, an entity should anticipate consumer behavior during this global crisis. In particular, the survey of online purchasing behavior of South Korean consumers is highly relevant during the COVID-19 pandemic. This study investigates how COVID-19 affects South Korean consumers by dividing them into consumption patterns,
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Dorcic, Jelena, Jelena Komsic, and Suzana Markovic. "Mobile technologies and applications towards smart tourism – state of the art." Tourism Review 74, no. 1 (2019): 82–103. http://dx.doi.org/10.1108/tr-07-2017-0121.

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Purpose The popularity of mobile technologies and applications is constantly growing and undoubtedly changing consumers’ and providers’ behavior. The purpose of this study is to provide a comprehensive systematic literature review of academic research related to mobile technologies and applications in smart tourism published between 2012 and June 2017. Design/methodology/approach Published peer-reviewed articles were gathered from the three largest and most popular online databases and search engines – EBSCO host, Science Direct and Google Scholar and ENTER conference proceedings. Based on a k
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Saba, Yawo Edem. "Unethical practices and online business: perspectives of DSMM users." European Conference on Social Media 10, no. 1 (2023): 303–9. http://dx.doi.org/10.34190/ecsm.10.1.1098.

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The purpose of this paper was to review literature related to unethical practices and online business. The aim is to understand the perspectives of digital social media and mobile (DSMM) users. In order to do so, this paper was guided by five key objectives: to investigate the nature and types of unethical practices that are unique in online business, to determine the causes of unethical online business practices, to determine how users of DSMM are affected by the unethical practices/behaviors, to identify how the unethical practices/behaviors in online businesses can be minimized/ameliorated
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AMPONSAH, SENYO, and Yoonjae Lee. "Do Conspicuous Consumption Motives Explain Eco-Friendly Consumption Decisions? Evidence from Social Media Exposure Effects." Proceedings of the International Conference on Management and Economics 1, no. 1 (2025): 39–59. https://doi.org/10.33422/icmeconf.v1i1.901.

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While past research suggests that conspicuous consumption does not support the goals of sustainable consumer behavior, emerging evidence indicates that it can drive green product choices in online contexts. However, the online mechanisms that support this process remain unclear. This study employs a Partial Least Squares Structural Equation Modelling approach to examine how conspicuous consumption motives influence green purchase intentions when consumers are exposed to green content on social media. It hypothesizes that social media exposure, Fear of Missing Out (FOMO), and social comparison
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Amini, Salama, and Alni Rahmawati. "The effect of price discount, FOMO, pay later on impulse buying and cognitive dissonance post-purchase in commerce shopping among the millennial generation." Edelweiss Applied Science and Technology 9, no. 3 (2025): 2354–66. https://doi.org/10.55214/25768484.v9i3.5799.

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This study seeks to understand how millennials on Shopee are driven to make impulsive purchases by "price discounts, FOMO, and pay-later options," and how these purchases influence their feelings afterward. Using a quantitative approach with a causal research design, data were collected through a Google link involving respondents who had shopped online. The study confirmed that price discounts and FOMO significantly influence consumers to buy impulsively, while the pay-later option also contributes to increasing the frequency of purchases. However, high impulse buying is associated with increa
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Lubis, Deni, Anisa Az Zahra, and Tita Nursyamsiah. "Muslim impulsive buying behavior via e-commerce in West Java." el-Jizya : Jurnal Ekonomi Islam 13, no. 1 (2025): 1–22. https://doi.org/10.24090/ej.v13i1.12302.

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Indonesia is the world's largest Muslim consumer, COVID-19 contributed to the rapidly growing percentage of Internet users and online shopping as well as the availability of an easy-to-access e-commerce platform that encourages user consumption. The act of consumers spontaneously purchasing products without consideration is known as impulsive buying behavior, even though Islam forbids excessive consumption and waste. As no policy governs consumption, this study is critical in providing a reference for policymakers. This study investigates the factors that influence Muslim consumers' impulsive
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Umairah, Siti. "Factors and Counseling Techniques: Self-Management as an Approach to Addressing Online Shopping Consumption Behavior." Educational Guidance and Counseling Development Journal 7, no. 2 (2024): 141. https://doi.org/10.24014/egcdj.v7i2.30319.

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This research was conducted with the aim of observing and providing an overview of consumer behavior factors in online shopping. The method used in this research is literature study. The literature study itself is solely carried out by reviewing and analyzing the topic or theme being discussed. Based on the research that has been carried out, the results obtained are: consumer behavior is an act of using or spending a product that is incomplete, buying without any intention of giving, buying a product just because many people use the product. e-commerce is a development in an electronic tradin
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Kamalanon, Piyanoot, Ja-Shen Chen, and Tran-Thien-Y. Le. "“Why Do We Buy Green Products?” An Extended Theory of the Planned Behavior Model for Green Product Purchase Behavior." Sustainability 14, no. 2 (2022): 689. http://dx.doi.org/10.3390/su14020689.

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Many consumers are concerned about environmental issues and have expressed interest in purchasing green products. However, actual sales of green products are still not as high as expected. Therefore, marketers of green products may need to investigate the factors driving green purchase behaviors. In this study, we proposed an extended theory of planned behavior (TPB) model that links consumers’ environmental concerns, perceived image of the company, consumer innovativeness, and environmental knowledge with green product purchase behavior. We applied a quantitative approach to collect the data
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Romadhona, Thithit, and Mirwan Surya Perdhana. "MEMAHAMI PERILAKU KONSUMEN MUSLIM SEBELUM DAN SELAMA MASA PANDEMI COVID-19." Jurnal Ilmiah Ekonomi Islam 8, no. 1 (2022): 955. http://dx.doi.org/10.29040/jiei.v8i1.4722.

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Based on a preliminary study that the author conducted through direct interviews with people who act as financial regulators in a family regarding changes in purchasing during the covid-19 pandemic, it shows that perceptions and buying behavior vary. Further research on the impact of the COVID-19 pandemic on changes in consumer buying behavior towards attitude taking in deciding to buy an item or service. This needs to be done because Indonesia is a country that does not enforce a lockdown so that this condition will lead to different behavior from conditions that occur abroad. The purpose of
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Siddharth, Semwal*1 &. Dr Diksha Panwar2. "IMPACT OF ONLINE RETARGETING ADVERTISEMENT ON CONSUMER BUYING DECISIONS IN DEHRADUN CITY." GLOBAL JOURNAL OF ENGINEERING SCIENCE AND RESEARCHES 6, no. 4 (2019): 43–49. https://doi.org/10.5281/zenodo.2631929.

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Retargeting generates greater online sales by keeping the companies brand infront and center of the customers and bringing "window shoppers" or the shoppers who have kept the product in their carts back when they're ready to purchase. Companies use retargeting as tool for converting the lead of customers into potential customers as they keep on showing the ads of the products or services they have searched or have stored in their cart. Sometimes these ads may not be useful to the customers or may be irritating while for some it may act as a source of motivating to purchase the pr
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Rohaya, Nizla, and Fokky Fuad Wasitaatmadja. "GOFOOD APPLICATION USERS CONSUMER BENEFITS IN ELECTRONIC TRADE TRANSACTIONS." JHR (Jurnal Hukum Replik) 9, no. 2 (2021): 207. http://dx.doi.org/10.31000/jhr.v9i2.5110.

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This study is a form of the author's academic anxiety in observing the consumer behavior of users of one of the Gojek applications, namely GoFood, which recently, consciously, and intentionally has committed a default act of canceling the food delivery service after the GoFood driver bailed out with his own money to buy an order. consumer. This act of course caused a huge loss for GoFood drivers who incidentally are small people who are trying to make a living to meet the needs of their families. The research method used in this study is a normative research method with a statute approach as w
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Kumari, Jyoti, Rinki Verma, and S. H. Mehdi. "E-WOM (Word of Mouth): A Technical Communication Tool." SAMRIDDHI : A Journal of Physical Sciences, Engineering and Technology 10, no. 01 (2018): 16–24. http://dx.doi.org/10.18090/samriddhi.v10i01.3.

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Internet has reformed the behavior of customers as earlier they behaved. Traditionally customers were not aware about the products or services and awareness level of them was totally depending on companies’ perspectives but now-a-days customers are more informed and more curious. The widespread use of internet has extended customer’s options for collecting product information by considering others comments and reviews posted on online shopping portals. E-WOM has made online shopper’s purchase decisions easier. E-WOM reviews are seen by perspective customers of related products and services who
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Yang, Xian, Bilian Lai, and Chaolan Tang. "Experiential Product Promotions on e-Commerce Platform: From the Perspective of Consumer Cognition and Emotion." SAGE Open 13, no. 1 (2023): 215824402311538. http://dx.doi.org/10.1177/21582440231153857.

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To probe into consumer behavior from the perspective of cognition and emotion, meanwhile offering objective and quantitative physiological evidence for advertisers, e-commerce platforms selling experiential products, and other e-commerce platforms for holiday promotional activities. This paper adopted a combination of multi-channel physiometer and questionnaire survey, in which a total of 42 subjects including 18 men and 24 women is selected and recruited. (1) Factors such as promotion, music background, and model backdrop help to enhance the festive atmosphere of e-commerce platforms and stim
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