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Sundareswaran, Ghanasiyaa, Harshini Kamaraj, Shanmathy Sanjay, Akalya Devi, Poojashree Elangovan i Kruthikkha P. "Consumer Behavior Analysis". International Journal of Research and Applied Technology 2, nr 1 (31.01.2022): 82–90. http://dx.doi.org/10.34010/injuratech.v2i1.6536.
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Research on consumer behavior has become essential in recent years as it plays an important role in business marketing and growth. Consumers are the king of the market. For-profit organizations cannot function without customers. All the activities of the company end with the consumer and their satisfaction. Consumer behavior is the study of consumers and how they choose or eliminate products. This theory extends not only to products but also to services consumed. To develop a framework for studying consumer behavior, first look at the factors that influence consumer buying behavior, as well as the various thinking paradigms that have influenced the progress and discipline of consumer research. Modeling customer behavior is nothing more than creating a mathematical structure to map the general behavior of a particular customer group. This is done to predict how consumers will react in a particular situation. The purpose of the survey is to better understand consumer behavior by examining the factors that influence the consumer's purchasing process. The main purpose of studying consumer behavior is to understand how consumers feel and think. Building a recommendation engine is another application for studying consumer behavior. The recommendation engine basically recommends several products based on a variety of factors, including previous purchases by consumers, age, etc. It's a kind of data filtering tool that uses machine learning algorithms to recommend the most relevant items to a particular customer. The purpose of this paper is to analyze consumer segmentation and sentiment regarding product reviews and build a product recommendation system.
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Samoggia, Antonella, i Tommaso Rezzaghi. "The Consumption of Caffeine-Containing Products to Enhance Sports Performance: An Application of an Extended Model of the Theory of Planned Behavior". Nutrients 13, nr 2 (24.01.2021): 344. http://dx.doi.org/10.3390/nu13020344.
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Caffeine is the most-used psychoactive substance in the world. About 80% of the world’s population consumes caffeine every day, including athletes and lifestyle users. Thus, it is important to understand the consumer drivers of caffeine-containing beverages and food. This research study aims to explore consumers’ behaviors, perceptions, attitudes, and drivers towards caffeine-containing products to enhance sports performance. The research applies the Theory of Planned Behavior (TPB) in order to understand consumers’ behavior, extended with utilitarian aspects for a comprehensive understanding of consumers’ behavior and attitudes. We interviewed consumers with the support of Qualtrics online software. The data were then processed with SPSS (statistical analysis software). The data elaboration includes a multivariate linear regression model to analyze the consumers’ intention to consume caffeine to enhance the sports performance, and to explore consumers’ preference of marketing leverages for this product category. The results contribute to an understanding of consumers’ consumption and purchasing behavior towards caffeine, and support the validity of the extended TPB to develop a more comprehensive picture of consumer behavior. Consumers have a positive attitude towards caffeine-containing products to enhance sports performance. The main consumer behavior drivers are subjective norms and utilitarian aspects. The present research results may support companies in the development of caffeine-containing products to enhance sports performance.
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Shalsabella Putri, Arini, i Marzura Ibrahim. "PENGARUH KARAKTERISTIK ENDORSER PADA MEDIA SOSIAL INSTAGRAM TERHADAP PERILAKU PEMBELIAN KONSUMEN ONLINE (STUDI KASUS MAHASISWA FIKOM UNIVERSITAS TEKNOLOGI SUMBAWA)". KAGANGA KOMUNIKA: Journal of Communication Science 2, nr 2 (30.11.2020): 68–77. http://dx.doi.org/10.36761/kagangakomunika.v2i2.830.
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Online consumer purchasing behaviour is refers to the decision-making process and behaviors of people interested in the buy and use of products. Online purchasing behaviour online is an analysis of how consumers purchase, what they purchase, and why they purchase things online. Online consumer purchasing behavior can be influenced by many factors. Characteristics of endorser is one of those factors. Characteristics of endorser are attributes that usually called as TEARS model which represent the five attributes associated with the general attributes of endorser towards the target market. Every consumen can have different perspective towards online purchasing behavior. Hence, this study is conducted to examine the influence of characteristics of endorser towards online consumer purchasing behavior. Dimensions of characteristics of endorser that are used in this study are trustworthiness, expertise, attractiveness, respect, and similarity. A total of 201 respondents that fulfil the criteria as an Instagram user and an active student in Faculty of Communication, Sumbawa University of Technology have participated in this study. Multiple Regression Analysis was performed to test the research hypothesis. Results of this finding revealed that trustworthiness and similarity have a significant positive influence on online consumer purchasing behavior. While for expertise, attractiveness, and respect doesn’t have a significant positive influence on online consumer purchasing behavior. Besides that, there is no significant difference in jenis kelamin towards online consumer purchasing behavior.
Keywords: online consumer purchasing behavior, characteristic of endorser.
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Zahra, Audina Rizka, i Nuri Aslami. "Analisis Perilaku Konsumen Asuransi di Medan Sumatera Utara". VISA: Journal of Vision and Ideas 1, nr 1 (9.06.2021): 46–53. http://dx.doi.org/10.47467/visa.v1i1.759.
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This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior.
Keywords: Behavior, Consumer, Insurance
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Fujak, Hunter, Stephen Frawley, Heath McDonald i Stephen Bush. "Are Sport Consumers Unique? Consumer Behavior Within Crowded Sport Markets". Journal of Sport Management 32, nr 4 (1.07.2018): 362–75. http://dx.doi.org/10.1123/jsm.2017-0318.
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Sport consumers and markets have traditionally been thought to exhibit unique behaviors from traditional consumer products, particularly in respect to perceptions of loyalty. Yet, despite sport landscapes becoming increasingly crowded, there has been scant research measuring consumers’ repeat behavior in the context of the dense sports market. Through this research, we address this gap by applying Dirichlet modeling against the behaviors of 1,500 Australian sport consumers. Two questions are explored: First, do sport attendance markets exhibit purchase characteristics distinct from typical consumer markets? Second, do consumers treat sport leagues as complimentary or substitutable goods? The results provide evidence that consumer patterns within the sport attendance market are consistent to other repeat-purchase consumer markets. This finding further diminishes the long-held notion that sport requires unique methods of management. Furthermore, it was found that fans consume sport teams as complimentary products. As sport teams largely share their fans with other teams, practitioners must reorient their expectations around fan loyalty.
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D. Muthukrishnaveni, D. Muthukrishnaveni, i Dr D. Muruganandam Dr. D. Muruganandam. "Consumer Buying Behavior Towards Consumer Durables". Global Journal For Research Analysis 3, nr 2 (15.06.2012): 124–26. http://dx.doi.org/10.15373/22778160/february2014/39.
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Fatrisia, Mixilia Embun, Beny Witjaksono, Yuyus Yudistria i Ika Baskara. "The Influence Of Consumer Ethnocentrism, Attitudes And Consumer Intentions On Actual Purchasing Behavior On Instant Noodle Products". Jurnal Ilmiah Manajemen Kesatuan 12, nr 5 (22.09.2024): 1613–34. http://dx.doi.org/10.37641/jimkes.v12i5.2794.
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Consumer ethnocentrism is very important because it affects consumer purchasing decisions. This study aims to reveal how demographic factors such as age, gender, education, and income affect consumers' views on domestically made instant noodles and foreign-made instant noodles which affect attitudes, intentions, and purchasing behavior. This study uses a purposive sampling method involving 200 consumers who consume domestically made instant noodle products and foreign-made instant noodle products in the JABODETABEK area. The results of primary data analysis were carried out using the Structural Equation Modeling (SEM) method. The sample criteria are consumers who consume domestically made instant noodle products and instant noodle products made abroad at least 2 times. The results showed that consumer demographics affect consumer ethnocentrism, consumer ethnocentrism affects consumer attitudes, consumer attitudes affect consumer intentions, consumer ethnocentrism has no effect on consumer intentions, consumer intentions affect actual purchasing behavior. This study contributes that age, income and ethnocentrism significantly influence consumer attitudes and intentions towards local products and it is recommended that the sample be expanded and additional factors that may influence the relationship between ethnocentrism, consumer attitudes and purchase intentions be taken into account. Further research could also examine the long-term impact of ethnocentrism on actual purchase behavior as well as other factors that could potentially influence consumer decisions in greater depth. Keywords: Consumer demographics, Consumer ethnocentrism, Attitudes, Consumer intentions and Actual purchase behavior
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Babakus, Emin, T. Bettina Cornwell, Vince Mitchell i Bodo Schlegelmilch. "Reactions to unethical consumer behavior across six countries". Journal of Consumer Marketing 21, nr 4 (1.06.2004): 254–63. http://dx.doi.org/10.1108/07363760410542165.
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Examining individual tolerance for unethical consumer behavior provides a key insight to how people behave as consumers worldwide. In this study, consumer reactions to 11 unethical consumer behavior scenarios are investigated using sample data from Austria, Brunei, France, Hong Kong, the UK, and the USA. Nationality is found to be a significant predictor of how consumers view various questionable behaviors. Gender is not a significant predictor, while age and religious affiliation are found to be significant predictors of consumer ethical perceptions. The study identifies distinct consumer clusters based on their perceptions of consumer unethical behavior. Implications of the findings are discussed and future research directions are provided.
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Zhang, Yuxiao. "A Consumer Behavior Theory of Tutoring". Advances in Economics, Management and Political Sciences 12, nr 1 (13.09.2023): 364–73. http://dx.doi.org/10.54254/2754-1169/12/20230653.
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The paper aims to explore the behavior of consumers in the tutoring market in China, in which consumers perspectives would be divided into two parts: parents and students. Parents and students would consider and focus on different factors to maximize the utility based on their own standpoint, which is the reason why they usually make different decisions in reality. The paper would build a theory of consumer behavior in tutoring market based on the neoclassical consumer theory. There are several essential features that should be noticed in the paper: (1) for simplifying, the commodities consumed in the market are the average scores that are estimated to increase based on the original average scores; (2) the consumers decisions are subject to two resource constraints of money and time; (3) the utility is not only a function of goods but also of the time that is required to finish consuming it, in other words, the time a student needs to spend for earning one more score.
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Ho, Ching-Wei. "Consumer behavior on Facebook". EuroMed Journal of Business 9, nr 3 (26.08.2014): 252–67. http://dx.doi.org/10.1108/emjb-12-2013-0057.
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Purpose – The purpose of this paper is to demonstrate consumers’ voluntary behaviors on Facebook through exploring how members’ community participation affects consumer citizenship behaviors toward the brand. The study also provided further insight into the mediating effect by considering brand trust and community identification. Design/methodology/approach – This research begins by developing a framework to describe and examine the relationship among Facebook participants, brand trust, community identification, and consumer citizenship behaviors. Furthermore, it tests the mediating effects of brand trust and community identification on the relationship between Facebook participation and consumer citizenship behaviors. The model and hypotheses in this study employ structural equation modeling with survey data. Findings – First, this study reveals consumers’ community participation on Facebook has directly positive and significant effects on brand trust and community identification. Second, this research confirms that brand trust has directly positive and significant effects on community identification. Third, this study found that brand trust and community identification play a mediating role between Facebook participation and consumer citizenship behaviors. Research limitations/implications – The sample comprised primarily young adults, which may not be completely generalizable to the population at large. This study examined a specific form of virtual community, Facebook, so the results cannot be ascribed to other formats of brand community. Originality/value – The issue of consumer’ voluntary behavior on social networking sites has become more and more important. This study proposed an exclusive model of the process by which the paper can consider consumers’ voluntary behaviors on Facebook from participation to consumer citizenship behavior toward the brand. This finding can be viewed as pioneering, setting a benchmark for further research.
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Ghifarini, Anindila Fitria, Ujang Sumarwan i Mukhamad Najib. "Application of theory of planned behavior in shrimp consumer behavior analysis". Independent Journal of Management & Production 9, nr 3 (1.09.2018): 984. http://dx.doi.org/10.14807/ijmp.v9i3.705.
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Although the export orientation of shrimp commodities in developing fisheries sector is very influential and has a great contribution in the country's economic development, but there are still many obstacles encountered in shrimp exports. Besides, domestic market can be an alternative choice for shrimp market. Understanding consumer behavior towards shrimp is very important for producers and government in order to know how consumers’ intention in shrimp consumption. Therefore, in this study conducted a consumer behavior analysis of shrimp to determine intention in shrimp consumption in Indonesia by using The Theory of Planned Behavior (TPB). This research aimed to analyze the characteristics of shrimp consumers, to analyze the contribution of attitudes toward behavior, subjective norms, and behavioral control and formulate market education strategy which can increase the consumption of shrimp. Descriptively, the results of the distribution of questionnaires showed that majority of shrimp consumers were less than 30 years old, with private employment type and housewives. The result of model Theory of Planned Behavior toward shrimp consumer behavior shows that there is a significant affects directly to intention which is from Subjective Norm. The influence of the environment are greatly affects consumers in taking decisions before making a purchase of shrimp products. The government in its program or policy has initiated an approach to the domestic consumers of seafood products in order to create high attention of people to consume fishery products.
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S. El-Tahan, Emad AbdelKhaleK. "The Effect of Trademark on Consumer Behavior". Business, Management and Economics Research, nr 65 (25.05.2020): 58–66. http://dx.doi.org/10.32861/bmer.65.58.66.
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This study examines the effect of the trademark on consumer behavior of consumers of air conditioners in Sudan, in order to know the dimensions of the trademark that affect consumer behavior in Sudan, and provide information to companies on the dimensions of the trademark that affect the purchasing decision of the customer and contribute to customer satisfaction. The study adopted descriptive analytical method using a sample of 230 individuals who consume air conditioners in Sudan. The results showed that there is a positive significant relationship between the trademark of air conditioning and consumer behavior as well as a positive significant relationship between the trademark name of air conditioning and consumer behavior and finally there is a positive significant relationship between the trademark logo and consumer behavior.
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Nikolaeva, M. A. "Food consumer behavior". Tovaroved prodovolstvennykh tovarov (Commodity specialist of food products), nr 12 (12.11.2021): 897–905. http://dx.doi.org/10.33920/igt-01-2112-02.
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The article discusses general approaches to the study of food consumers. The types of consumers and factors influencing their behavior have been identified. It has been established that along with the behavioral features common to all consumers, there are also specific characteristics of the behavior of consumers of food products, conditioned by the needs that these products satisfy. These include the possibility of organoleptic evaluation of food before making a purchase decision, as well as the commitment of consumers to certain types, varieties and brands of food and tobacco products. English version of the article is available at URL:https://panor.ru/articles/food-consumer-behaviour/77155.html
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Muchsin Saggaff Shihab, Dipa Mulia,. "The Role of Government Control on Consumer Behavior to be Environmentally Oriented". Jurnal Manajemen 25, nr 3 (17.08.2021): 431. http://dx.doi.org/10.24912/jm.v25i3.759.
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Consumer orientation towards Green Products or environmentally friendly products is one of the supporting factors for business continuity (business sustainability). Consumer behavior in choosing a product is primarily determined by several things such as available product design, consumer knowledge, government control over consumers and producers. The role of the Government, Consumers and Producers together forms consumers' character in selecting the products to be consumed; therefore, the part of these three elements becomes essential to study. This study focuses on the role of government control, considering that other variables, namely consumers and producers, have been widely discussed in previous research studies. This study involved 210 respondents who live in Jakarta and surrounding areas. The selection of respondents was carried out by purposive sampling method with the criteria of respondents being groups of people who buy products for their own needs (not for resale). Data analysis was performed using Structure Equation Modeling - Partial Least Square (SEM-PLS). The results revealed that Government Control and Product Design had a direct and significant impact on consumer behavior, while consumer knowledge indirectly affected consumer behavior.
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Singh, Padmalini, K. S. Srinivasa Rao, Angela Yi Wen Chong, Daisy Mui Hung Kee, Adrianie Jinietia Jimmy, Aileen Chun Yueng Hong, Ashutosh Verma i in. "The Influence of Consumer Behavior on Brand Success: A Case Study of Panasonic Corporation". Asia Pacific Journal of Management and Education 4, nr 2 (21.07.2021): 6–19. http://dx.doi.org/10.32535/apjme.v4i2.1066.
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The objective of this study is to investigate the influence of consumer behavior on brand success. Consumer behavior is a study of consumers and their methods to choose, consume, and dispose of products and services, including their social, cognitive, and developmental progress. Panasonic Corporation may face the issues of consumer behavior which affects customer satisfaction and loyalty affecting the company’s development. This paper presents the factors of consumer behavior that may bring Panasonic to its success. The findings provide particular qualities to enhance the opportunity of increasing its customer satisfaction and guidance for potential development.
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Karunia, Erick. "Consumer Trends: Exploring Shifts and Patterns in Contemporary Consumer Behavior". Journal of Business and Management Research 6, nr 2 (31.07.2024): 103–18. http://dx.doi.org/10.55098/tjbmr.v6i2.662.
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This study explores contemporary consumer behavior trends, focusing mainly on conscious consumerism, digital transformation, and socio-cultural influences. The research design involves a comprehensive literature review spanning multiple disciplines: marketing, psychology, sociology, and anthropology. Methodologically, the study synthesizes findings from existing research to provide insights into the motivations, preferences, and behaviors of socially conscious consumers in the digital age. The findings highlight the growing importance of ethical and sustainable consumption practices among Millennials and Gen Z consumers, driven by values such as environmental stewardship and social responsibility. Moreover, the study underscores the transformative impact of digital technologies and social media platforms on consumer behavior, emphasizing the need for businesses to adapt their strategies to engage with digitally empowered consumers effectively. The study's implications suggest that companies must align their values and practices with those of socially conscious consumers, embrace digital transformation, and recognize the influence of socio-cultural factors in shaping consumer behavior. By understanding these trends and adapting their strategies accordingly, businesses can build stronger connections with consumers, foster brand loyalty, and drive sustainable growth in the global marketplace.
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Mohammed, Abdulalem. "Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model". Innovative Marketing 20, nr 3 (8.07.2024): 42–55. http://dx.doi.org/10.21511/im.20(3).2024.04.
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Drawing on the Theory of Planned Behavior, this study aims to investigate the factors that influence consumers’ purchasing behavior towards Saudi coffee product. Additionally, it seeks to examine the moderating role of consumer ethnocentrism on the relationship between purchase intention and actual purchasing behavior of young consumers. The target population consisted of young consumers in Saudi Arabia who had previously consumed Saudi coffee product. Data were collected through an online survey using Google Forms in February 2024. The sample size comprised 386 respondents, 18-34 years old (with 52.8% of males and 47.2% of females). To assess the hypothesized model, the collected data underwent an analysis using Partial Least Squares Modeling approach. The results indicated that social media marketing activities depict high effect on intention of young consumers to purchase Saudi coffee product. Additionally, subjective norms, attitude, hedonic value, perceived behavioral control, and utilitarian value demonstrate a significant effect on customers’ intention to purchase Saudi coffee product. Furthermore, the results confirmed the moderating role of consumer ethnocentrism in the relationship between young consumers’ purchase intentions and their actual purchasing behavior toward Saudi coffee product. AcknowledgmentThis research was funded by the “Saudi coffee grants” program offered by the Saudi Ministry of Culture. All opinions expressed herein belong to the researchers and do not necessarily reflect those of the Ministry of Culture.
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Suraj Kushe Shekhar, Tony P Jose i Rehin K R. "Consumer buying behavior and attitude towards pharmaceuticals". International Journal of Research in Pharmaceutical Sciences 10, nr 4 (2.11.2019): 3392–97. http://dx.doi.org/10.26452/ijrps.v10i4.1649.
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Pharmaceutical industry is a fastest growing industry in India. It is valued at above US 40 billion dollars. India exports large amount of drugs to difference parts of the world. Nowadays people are conscious of what they buy. Even if doctors prescribe a medicine, consumers resort to internet to get more information on the medicine before they consume it. Consumers have different perceptions on various kinds of drugs. Understanding the consumer attitude towards drugs will help the marketers to formulate marketing strategies better. The present study examines as to what the consumers look out when they reach to purchase a drug from the pharmacy. This paper scrutinizes and gives insights on consumer behavior and their attitudes towards buying different types of pharmaceuticals (like over-the counter drugs, herbals, ayurvedic, analgesics etc). The paper highlights the importance of factors like price, trust and brand in making importance purchase decisions. Further it was also observed that most of the people prefer buying over-the-counter drugs, which might end up being misused by the consumers. However, it was also found that consumers try to be well-aware of the medicine before buying or consuming it. Along with it, price sensitivity is something which majorly dominates the buying behavior of the consumers.
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MARTIN, CHARLES L. "Consumer-to-Consumer Relationships: Satisfaction with Other Consumers' Public Behavior". Journal of Consumer Affairs 30, nr 1 (czerwiec 1996): 146–69. http://dx.doi.org/10.1111/j.1745-6606.1996.tb00729.x.
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Avetisyan, Mariana, i Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR". Main Issues Of Pedagogy And Psychology 21, nr 1 (25.04.2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.
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ABSTRACT
This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.
Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.
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Avetisyan, Mariana, i Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR". Main Issues Of Pedagogy And Psychology 21, nr 1 (25.04.2022): 6–11. http://dx.doi.org/10.24234/miopap.v21i1.421.
Pełny tekst źródłaStreszczenie:
ABSTRACT
This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.
Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.
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Avetisyan, Mariana, i Shushanna Grigoryan. "PSYCHOLOGICAL CHARACTERISTICS OF CONSUMER BEHAVIOR". Main Issues Of Pedagogy And Psychology 9, nr 1 (25.04.2022): 6–11. http://dx.doi.org/10.24234/miopap.v9i1.421.
Pełny tekst źródłaStreszczenie:
ABSTRACT
This article presents the analyses of the theoretical foundations of the study of consumer behavior: reference was made to the economic, marketing and psychological approaches. The essence of consumer behavior, psychological features and mechanisms are discussed. The psychological causality of consumer preference and choice is revealed, particularly, the study of positions, motives and needs is of significant importance. In the psychological analysis of the consumer behavior the influence of both psychological and socio-cultural factors is highly important.
Today consumers are quite well-informed and they know well what they want. Therefore, marketers should be very careful and prudent when developing a marketing strategy and presenting their brand to the consumers. It can be said that the creation of the best brand depends on to what extent the marketer is familiar with the psychology of consumers. The marketing tricks, such as advertisements, posters, billboards, celebrity endorsements, display, which are used by marketers to present their new products to a wide range of consumers, to attract consumers and buyers, are almost the same and they are used by numerous organizations, manufacturers and marketers. However, successful are those, who can be more informed about the consumers' psychology and the psychological mechanisms of consumer choice.
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Gonzalez-Arcos, Claudia, Alison M. Joubert, Daiane Scaraboto, Rodrigo Guesalaga i Jörgen Sandberg. "“How Do I Carry All This Now?” Understanding Consumer Resistance to Sustainability Interventions". Journal of Marketing 85, nr 3 (14.04.2021): 44–61. http://dx.doi.org/10.1177/0022242921992052.
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Given the increasingly grave environmental crisis, governments and organizations frequently initiate sustainability interventions to encourage sustainable behavior in individual consumers. However, prevalent behavioral approaches to sustainability interventions often have the unintended consequence of generating consumer resistance, undermining their effectiveness. With a practice–theoretical perspective, the authors investigate what generates consumer resistance and how it can be reduced, using consumer responses to a nationwide ban on plastic bags in Chile in 2019. The findings show that consumer resistance to sustainability interventions emerges not primarily because consumers are unwilling to change their individual behavior—as the existing literature commonly assumes—but because the individual behaviors being targeted are embedded in dynamic social practices. When sustainability interventions aim to change individual behaviors rather than social practices, they place excessive responsibility on consumers, unsettle their practice-related emotionality, and destabilize the multiple practices that interconnect to shape consumers’ lives, ultimately leading to resistance. The authors propose a theory of consumer resistance in social practice change that explains consumer resistance to sustainability interventions and ways of reducing it. They also offer recommendations for policy makers and social marketers in designing and managing sustainability initiatives that trigger less consumer resistance and thereby foster sustainable consumer behavior.
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f, f., i f. f. "Indonesian Consumer Complaint Behavior: The Role of Information Seeking, Knowledge, Purchase Behavior, and Tendency to Talk". GLOBAL BUSINESS FINANCE REVIEW 29, nr 1 (28.02.2024): 57–71. http://dx.doi.org/10.17549/gbfr.2024.29.1.57.
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Purpose: This study aimed to determine the effect of information-seeking, knowledge, purchasing behavior, and word-of-mouth on complaint behavior.
Design/methodology/approach: This study was conducted in rural and urban areas of 28 provinces in Indonesia. The respondents in this study are consumers who have worked (have income) or are married, aged 17-60 years, and have made consumption decisions independently. The respondents totaled 4200 people, including 2175 people in urban areas and 2025 in rural areas. The Kish Grid method used in social research, especially household surveys, was used to determine respondents. The study was conducted through direct interviews with respondents.
Findings: The results showed that purchasing behavior is influenced by consumer knowledge and information seeking. Purchasing behavior also affects WOM. In addition, complaint behavior is influenced by purchasing behavior, consumer knowledge, and WOM. The results show WOM has a significant effect on complaint behavior.
Research limitations/implications: Managerial implications for companies providing direct and online complaint services. Managerial implications for the government include providing advertisements related to complaining institutions as complaint services for the public and providing consumer education. The managerial implication for the community is to increase knowledge of consumer rights and consumer protection agencies.
Originality/value: This is an original study that explores the factors that directly and indirectly cause the complaint behavior of Indonesian consumers. This study provides benefits for Indonesian consumers to pay more attention to seeking information related to a product/service so that they can increase their knowledge, good purchasing behavior, and courage to WOM so that they have a strong reason to complain.
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Liang, Jingwei. "Fanatic Consumer Behavior, Devotion, and Rational Addiction: Unveiling the Distinctive Consumption Patterns of Fans". Transactions on Economics, Business and Management Research 3 (25.12.2023): 200–206. http://dx.doi.org/10.62051/t6xsgt25.
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Fan behavior, characterized by exceptional consumption patterns, stands distinct from typical consumer behavior and has become a focal point in fan theory studies. Scholars have applied various concepts to explain this phenomenon, including fanatic consumer behavior, consumer devotion, and rational addiction. The concept of fanatic consumer behavior emphasizes fans' deep immersion and compulsive engagement in interests like collecting and discussing related merchandise, which aids in forming their unique identity and self-concept. Consumer devotion portrays a religious-like zeal in fans, evident in behaviors such as collecting memorabilia, participating in community activities, and displaying a deep commitment to their favored entities. Rational addiction, as per the economic theory, suggests fans exhibit predictable and habitual consumption patterns, contrasting the random behaviors of ordinary consumers. These theories together offer a comprehensive understanding of fan consumption behaviors, enriching the broader field of consumer behavior research by highlighting the unique and passionate engagement of fans in their areas of interest.
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Yan, Bo, Yan-Ru Chen, Xiao-Tai Zhou i Jing Fang. "Consumer behavior in the omni-channel supply chain under social networking services". Industrial Management & Data Systems 119, nr 8 (9.09.2019): 1785–801. http://dx.doi.org/10.1108/imds-03-2019-0111.
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Purpose The purpose of this paper is to analyze how social networking services (SNSs) affect consumers’ behaviors on the omni-channel supply chain by using a reverse research method. Design/methodology/approach Initially, a questionnaire was administered to obtain data on the relationship between the perception factors of channels and consumer behavior. Subsequently, a structural equation model was constructed, and consumer behavior were determined in the omni-channel supply chain. Finally, the importance of various factors that affected consumer behavior in the omni-channel supply chain under SNSs was determined. Findings Conclusions affirm that a positive effect on consumer channel behaviors occurs when buyers obtain information from social network platforms. However, regardless of online, offline, or mobile terminal, shortcomings are indicated in consumers’ lack of feedback on purchased goods and the bias of feedback. Originality/value The study explored ways to efficiently apply SNSs in building the omni-channel supply chain. Meanwhile, corresponding suggestions were provided such that companies will know about consumer needs.
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Shoham, Aviv, i Maja Makovec Brenčič. "Compulsive buying behavior". Journal of Consumer Marketing 20, nr 2 (1.04.2003): 127–38. http://dx.doi.org/10.1108/07363760310464596.
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Consumer compulsive buying is an important area of inquiry in consumer behavior research. The importance of studying compulsive buying, stems, in part, from its nature as a negative aspect of consumer behavior. Specifically, exploring negative consumption phenomena could provide modified or new perspectives for the study of positive consumption behaviors. Moreover, research on negative facets of consumption is useful because it can potentially contribute to society’s wellbeing, an important criterion for usefulness of any research. This paper builds on earlier papers to propose a model of compulsivity antecedents. Gender, consumers’ tendency to make unplanned purchases, and their tendency to buy products not on shopping lists, serve to predict compulsive tendencies in a sample of Israeli consumers. The findings suggest that these antecedents affect compulsive tendencies.
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Zhao, Xinhua, i Hui An. "Research on the Mechanism of Heterogeneous Corporate Environmental Responsibility in Z-Generation Consumers’ Sustainable Purchase Intention". Sustainability 15, nr 13 (29.06.2023): 10318. http://dx.doi.org/10.3390/su151310318.
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As the public’s awareness of environmental protection and their concern for environmental issues increase, more and more companies are focusing on fulfilling their environmental responsibilities and meeting the green needs of consumers through diverse environmental behaviors. Based on the stimulus-organic-response model, this study adopts the scenario experiment method to explore the psychological response mechanism of consumers to heterogeneous corporate environmental responsibility behavior and their response to consumer behavior intentions using the two approaches of deep (psychological contract) and shallow (product sustainability perception) from the mechanisms of consumer psychological responses. Additionally, the research was conducted using the experimental scenario method and analyzed using an ANOVA and linear regression model. The results show that: consumers of Generation Z have stronger sustainable purchase intentions in the face of substantive environmental behaviors rather than symbolic environmental behaviors; consumers’ environmental self-efficacy plays a moderating role in the influence of corporate environmental responsibility behaviors on sustainable purchase intentions; and product sustainability perceptions and consumer psychological contracts have a dual mediating effect between corporate environmental responsibility behaviors and consumers’ sustainable purchase intentions. The conclusions enrich the diversity of the paths of influence of corporate environmental responsibility on consumer behavior and provide a theoretical basis for companies to effectively fulfill their environmental responsibility and choose environmentally friendly behaviors.
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Petrović, Gordana, Darjan Karabašević, Gabrijela Popović, Gordana Tomić i Pavle Radanov. "The research of consumers and their habits in the organic products market". Ekonomija: teorija i praksa 14, nr 2 (2021): 101–18. http://dx.doi.org/10.5937/etp2102101p.
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It is important for every consumer that the product he consumes is of good quality and safe for his health. An organic product for the consumer means quality and health. It is of crucial importance to look into the the organic food market, and based on that determine what the goals are and create a strategy to achieve the set goals. The organic market is the main source of information for organic food producers. Before organic products are being placed on the market, the target group of consumers to whom the marketing mix will be directed should be determined on the basis of information from the market. Various surrounding impulses affect consumer behavior, so it is necessary to continuously monitor all important factors, in order to meet consumer demands in a timely manner. Consumer behavior in the market is the result of the tendency of consumers to best meet their needs and desires. The goal of the research is why and how consumers buy and consume certain products, respectively, what are the motives for their purchase. The research was conducted in the period from September until December 2020. on the sample 250 respondents in the territory Republic Serbia. Field research was conducted through a questionnaire consisting of seven question and based on the answers received, the results were processed. The most important indicators of this research are that consumers are less likely to buy organic products due to the lower purchasing power of the population, but also insufficient information, and the main motive for buying is that organic products are healthy products.
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Mesić, Željka, Marija Mavračić, Lucija Blašković i Marina Tomić Maksan. "IMPACT OF THE WORK MODEL ON FOOD CONSUMER BEHAVIOUR DURING THE COVID -19 PANDEMIC". Ekonomska misao i praksa 33, nr 1 (czerwiec 2024): 177–96. http://dx.doi.org/10.17818/emip/2024/1.9.
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The COVID-19 pandemic has affected all aspects of people's lives around the world. Restrictions on movement and social distancing have influenced consumer behavior and the emergence of various consumer trends, one of the most important of which is working from home. The main objectives of this study are (1) to identify changes in consumer behaviour in the purchase, preparation and consumption of food during the COVID-19 pandemic, (2) to investigate the impact of the work model on food consumer behaviour during the COVID-19 pandemic. An online survey was conducted among a convenient sample of 625 respondents in the Republic of Croatia. The food categories in which consumption increased the most were flour, vegetables, and fruits, while the greatest decrease was in alcoholic beverages and in the category of sweets and salty snacks. The study confirms that work model during the COVID -19 pandemic influenced some aspects of food consumer behavior. Consumers who worked from home were more inclined to go to the grocery store less often, they tended to make more planned purchases, buy larger quantities of food and stocked up on food; they also placed more importance on the time available for food preparation compared to consumers who worked in the office. The findings suggest that uncertainty and exposure to risk have shaped the way consumers buy food, prepare, and consume food, but only with time will we be able to determine which changes in consumers are temporary and which persist over the long term.
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Agasti, Sarmistha. "IMPACT OF FACTORS INFLUENCING CONSUMER BEHAVIOR IN WEST BENGAL". International Journal of Advanced Research 9, nr 10 (31.10.2021): 1394. http://dx.doi.org/10.21474/ijar01/13696.
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In the last years, consumer behaviour and their decision-making process has advanced and has become an important topic in the marketing society. this paper presents an extensive review on the influencing factors on consumers behavior and their buying decision-making process in marketing. The marketing starts and finish with the consumer hence, consumer purchasing decision taking shows how well the organizations marketing strategy suits marketing demand. Consumer behavior includes the psychological procedures which consumers experience in understanding their requirements. Discovering patterns to rectify these requirements, taking buying decisions for example, whether to purchase goods and services and if so, which types of brands and where, interpret tips, making plans, and executing these plans for example, with engaging in comparison shopping or real buying of products, Totally, modern and professional marketing staffs try to know consumers and their responses, therefore, analyses the essential traits of their behavior.
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Blair, James Robert, Prachi Gala i Matthew Lunde. "Dark triad-consumer behavior relationship: the mediating role of consumer self-confidence and aggressive interpersonal orientation". Journal of Consumer Marketing 39, nr 2 (27.01.2022): 145–65. http://dx.doi.org/10.1108/jcm-07-2020-3981.
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Purpose This study aims to investigate the consumer behavior of the Dark Triad (DT) personality traits. It investigates the sequential mediating role of consumer self-confidence and aggressive interpersonal orientation in the relationship between the DT personality traits (i.e., narcissism, psychopathy and Machiavellianism) and consumer behavior. Design/methodology/approach Using identity theory as a theoretical framework, the authors develop and assess a model linking the DT personality traits to consumer behavior, using two products: a watch and restaurant menu items, in different experimental settings. Findings Results from the two studies that surveyed consumers show that individuals with the DT personality traits have a positive significance of consumers’ attitudes, intent to recommend to others and purchase intentions, regardless of hedonic or utilitarian products. Further, consumer self-confidence mediates the DT–consumer behavior relationship, and this relationship is sequentially mediated by aggressive interpersonal orientation of the consumer. Research limitations/implications Consumer behavior researchers and marketing managers will have a better understanding of who DT consumers are and the variables associated with their consumption attitudes and intentions. This understanding allows marketers to focus on promotions to boost consumer self-confidence and aggressive interpersonal orientation of these DT consumers, which will increase their purchase intentions. Future researchers could replicate the results beyond an experimental design to improve the external validity of the findings, among other future research opportunities. Originality/value Our findings highlight the underlying reasons behind dark triad consumption behaviors. This furthers our understanding of dark triad consumers using identity theory as our theoretical framework.
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Toha, Mohamad, i Supriyanto Supriyanto. "Factors Influencing The Consumer Research Process: Market Target, Purchasing Behavior and Market Demand (Literature Review Of Consumer Behavior)". Danadyaksa: Post Modern Economy Journal 1, nr 1 (11.09.2023): 1–17. http://dx.doi.org/10.69965/danadyaksa.v1i1.5.
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Consumer research evolved as an extension of marketing research, focusing nearly entirely on consumer behavior rather than other components of the marketing process. The findings of consumer research are utilized to improve managerial decision-making. Marketers can forecast how consumers will react to promotional messaging and understand how they make purchasing decisions by studying their behavior. Consumers are currently blessed with a plethora of products to satisfy their demands. The era of producers controlling consumers has passed, and the era of consumers controlling producers has begun. Customers decide what products the company should make. Consumer behavior is defined as an activity or behavior, including the factors that influence the action, and is related to efforts to obtain items that suit their needs. Human behavior is so complicated that putting it into words is nearly impossible. The foundation of marketing management is consumer analysis. Marketing strategy and planning must be based on an understanding of the consumers who are the company's target market. This article examines the elements that drive the consumer research process, specifically the target market, purchasing behavior, and market demand, as well as a review of consumer behavior literature. The goal of this article is to develop a hypothesis on the influence of variables that will be used in future studies. This literature review article’s findings are as follows: 1) Target Market influences the Consumer Research Process; 2) Purchasing Behavior influences the Consumer Research Process; and 3) Market Demand influences the Consumer Research Process.
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Ginghina, Alina. "An Overview of Consumer Behavior". International Journal of Scientific Research 2, nr 9 (1.06.2012): 97–98. http://dx.doi.org/10.15373/22778179/sep2013/35.
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Prabantoro, Gatot, Aam Amanah, Megayani Megayani i Ade Mulyati. "Understanding consumer behavior in choosing bear brand milk products using the Analytical Hierarchy Process (AHP) method". Jurnal Akuntansi dan Manajemen 21, nr 1 (25.01.2024): 59–70. http://dx.doi.org/10.36406/jam.v21i1.1405.
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This research aims to understand the behavior of consumers of BB milk products using the Analytic Hierarchy Process (AHP) method. This research uses a qualitative method with analysis using the AHP method to help determine consumer choices in choosing the BB milk products they consume by considering price, promotion, packaging, location, and product benefits. Data and information were collected through in-depth interviews with 21 informants who were consumers who frequently consumed BB milk products, then the data and information were converted into questionnaire answers and processed using the AHP method. The research results show that consumers mostly consider product benefits and strong promotions as the basis for decisions before purchasing BB milk products. The most frequently purchased product variant is BB Original.
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Yudhi Prasetya Mada. "ROLE OF NEUROMARKETING IN UNDERSTANDING CONSUMER BEHAVIOR: A LITERATURE OVERVIEW". International Journal of Innovations in Engineering Research and Technology 11, nr 8 (27.08.2024): 48–56. http://dx.doi.org/10.26662/ijiert.v11i8.pp48-56.
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Neuromarketing has been widely used to measure consumer behavior through several stimulation, including logo colors of a brand. Neuromarketing is applied using electroencephalography (EEG) signal analysis to the human brain's respons. This article explores the emerging field of neuromarketing and its potential impact on consumer buying behaviour. Neuromarketing combines neuroscience, psychology, and marketing to better understand consumer decision-making processes. The article discusses the various techniques used in neuromarketing research, including functional magnetic resonance imaging (fMRI), electroencephalography (EEG), and eye-tracking, and the insights they provide into the subconscious factors that influence consumer behaviour. The article also discusses the ethical concerns surrounding neuromarketing, particularly regarding the manipulation of consumer behaviour. Overall, the article suggests that neuromarketing has the potential to revolutionize the way marketers understand and influence consumer behaviour. Neuromarketing has the potential to revolutionize the way businesses understand and engage with consumers. By providing insights into the emotional and psychological factors that influence purchasing decisions, businesses can create more effective marketing campaigns that resonate with consumers on a deeper level. However, it is essential to balance these benefits with ethical considerations and ensure that consumers' privacy is protected.
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Wang, Miao, i HongJian Qu. "Review of the Research on the Impact of Online Shopping Return Policy on Consumer Behavior". Journal of Business Administration Research 6, nr 2 (8.06.2017): 15. http://dx.doi.org/10.5430/jbar.v6n2p15.
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Based on the relevant literature, this paper study the impact of online shopping return policy on consumer purchase behavior from the dimension of return policy, consumer perception, consumer purchase behavior and so on. In the online shopping environment, the return problem between retailers and consumers is more obvious. Based on the researching achievements of predecessors, return policy can be divided into three dimensions: return cost, return time limit and efforts. Consumer psychological perception of return policy is based on the traditional consumer perception, which can be summarized into three aspects: perceived risk, perceived quality and perceived fairness. In the online shopping environment, the consumer purchase behavior is still a specific research and in-depth discussion. The return policy, as the key information between the two decision points, is of great importance to consumers' purchase and return behaviors.
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Syaifuddin, Syaifuddin. "PENDEKATAN INTERDISIPLINER TERHADAP PERILAKU KONSUMEN BANK SYARI’AH". ASY SYAR'IYYAH: JURNAL ILMU SYARI'AH DAN PERBANKAN ISLAM 1, nr 1 (30.06.2016): 196–218. http://dx.doi.org/10.32923/asy.v1i1.671.
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Interdisciplinary is a collaboration between several disciplines to respond to developments and problems of human civilization. Mu'amalah science, economics, sociology, and psychology work together to examine the behavior of Muslim consumers. Consumer behavior is the study of how individuals, groups and organizations select, purchase, use and dispose of goods, services, ideas or experiences to satisfy their wants and needs. Consumer behavior studies focused on how individuals make the decision to utilize their resources (time, money and effort) to buy goods and services consumed. This interdisciplinary approach to the Islamic bank consumer behavior is required, because basically Islamic economics as a subject of study is the contribution of the various sciences. In a study of consumer behavior resulted in two conclusions Islamic bank. Religiosity influences customer behavior Islamic bank, and other conclusions stated that in a certain level of religiosity does not affect the behavior of bank customers Shari'ah.
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Adhitama, Louis. "The Factor of Main Characters’ Consumer Behavior in Toy Story and Toy Story 2". K@ta Kita 7, nr 2 (29.10.2019): 173–81. http://dx.doi.org/10.9744/katakita.7.2.173-181.
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This thesis aims to know why the main characters of Toy Story and Toy Story 2 do excessive consumption on toys. Therefore, I will use the theory of consumer behavior to be applied on Andy, Sid, and Al as the consumers of toys. From this theory, I want to show that consumer behavior can be seen from internal and external traits. The internal trait means the consumer behavior is influenced by the inner side of consumers. On the other hand, the external trait means the consumer behavior is triggered by the outside factor of consumers’ surroundings. I connected the analysis with consumer behavior theory by discussing the factors which have internal and external traits that cause the main characters to have consumer behavior. In the end, it can be concluded from Toy Story (1995), and Toy Story 2 (1999) that consumer behavior can influence children or adult for doing excessive consumption as the consumers of toys. Keywords: Affective System, Cognitive System, Characteristic, Consumer Behavior, Consumption.
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Zhang, Zhiyan. "An Analysis of Consumer Behavior and Marketing Principles in Blind Box Purchasing A Case Study of Pop Mart". Advances in Economics, Management and Political Sciences 78, nr 1 (18.04.2024): 7–12. http://dx.doi.org/10.54254/2754-1169/78/20241615.
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As an emerging marketing model, blind box marketing has been sought after by consumers and various industries. Based on the consumer purchase process of blind box, this paper takes Pop Mart, the leading blind box brand, as an example, carries out a consumer behavior analysis including motivation generation, information collection and selection, purchase process and post-purchase behavior, and discusses the principle of "blind box marketing". Consumers do not know what is the specific toy before purchase. The uncertainty of probabilistic marketing incentives, as well as the pricing method of sales channels, hit the consumers' psychology, bringing a sense of excitement for consumers, further stimulating the desire to consume, and enhancing user loyalty. Finally, this paper explores the use of "blind box marketing", and categorizes and analyzes its applicable products. Due to its price, and consumer preferences, FMCG (Fast Moving Consumer Goods) products are more suitable for the "blind box" marketing model, while products with strong functionality or luxury products are not suitable for this model.
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Деркач, Т. В. "CONSUMERS’ GENERAL BUYING BEHAVIOR OF CONSUMER SERVICES". Market economy: modern management theory and practice 19, nr 2(45) (11.05.2020): 32–47. http://dx.doi.org/10.18524/2413-9998.2020.2(45).201420.
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Rehman, Waiza, i Asif Khurshid Mian. "Towards Female Buying Behavior in Beauty and Grooming Industry of Pakistan: Modeling the mediating role of Purchase intentions". Abasyn Journal of Social Sciences, Volume 14 issue 1 (30.06.2021): 34–50. http://dx.doi.org/10.34091/ajss.14.1.03.
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Constructed upon female consumers' buying behaviour, this research study investigates the interrelationship of flow experience, hedonic values, utilitarian value, purchase intention and consumer buying behaviour. This study examines the role of purchase intentions as mediation and elaborated the study with the theoretical background of flow theory and consumer value theory. This study was conducted in the beauty & grooming industry, sampling 705 working women consumers of Pakistan and data was analyzed through SEM using Smart PLS. The findings supplement the creation of positive aspect in buying behaviour rather than letting consumer cashed by their psychological state and companies' tactics. Keywords: Flow Experience, Hedonic Value, Utilitarian Value, Purchase Intention, Consumer Buying Behavior
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Géci, Andrej, Ľudmila Nagyová, Stanislav Mokrý i Jana Rybanská. "Investigation of consumer behaviour at selected market commodity". Potravinarstvo Slovak Journal of Food Sciences 13, nr 1 (28.12.2019): 925–32. http://dx.doi.org/10.5219/1230.
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Consumer behavior is an unexplored area of life for all buyers and sellers alike. Knowledge of consumer behavior brings better market orientation and more consistent establishment of individual products in consumers' shopping baskets. In examining this behavior, the authors of the paper focus on questions such as why, how, where, when, and how much consumers are willing and able to buy at a particular market price. The behavior in question is influenced by several factors (cultural, social, psychological and personality) that influence the final consumer decisions. The main objective of the present document is to evaluate consumer behavior, their purchasing preferences and also to make decisions when buying a particular food product – tea. The primary data were obtained through a questionnaire survey carried out on a sample of 640 respondents. The questionnaire was divided into two basic parts - the demographic part and the part dealing with consumer behavior at the selected market commodity. In the questionnaire processing the respondents were filtered based on their answers. The research has shown that more than 78% of respondents consume tea while women consume it more (50%). Flavor (56.3%) proved to be the most important factor in the selection of a particular tea. Almost half of the respondents reported consuming cut tea (46.5%). In the present document, assumptions were formulated which serve for a deeper analysis of the issue. The relevance of the formulated assumptions was verified by the XLSTAT statistical software. Data were evaluated by qualitative statistics – Chi-square test of good compliance, Fisher's exact test, Mann Whitney test and Friedman test.
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Muncy, James A., i William Wilkie. "Consumer Behavior". Journal of Marketing 51, nr 3 (lipiec 1987): 145. http://dx.doi.org/10.2307/1251656.
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Rizqiyana, Ina, i Wahyono Wahyono. "The Influence of Eco-Brand, Eco-Labelling and Environmental Advertisement on Consumer Purchasing Behavior through Brand Image". Management Analysis Journal 9, nr 2 (18.06.2020): 211–20. http://dx.doi.org/10.15294/maj.v9i2.28510.
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The high level of environmental concern will encourage individual to consume environmentally friendly products and encourage company to implement the green marketing strategy. This study aims to examine the direct and indirect effect of green marketing tools namely eco-label, eco-brand and environmental advertisement on consumer purchase behavior with brand image as an intervening variable. The sampling method used is purposive sampling technique through questionnaire with 115 respondents who are consumers of Ades in Semarang. The data analysis method used is path analysis. The results of this study show that eco-brand and eco-labelling have positive and significant effect on consumer purchase behavior while environmental advertisement has negative and significant effect on consumer purchase behavior. Eco-brand, eco-labeling and environmental advertisement have positive and significant effect on consumer purchase behavior through brand image. Brand image has a role as an intervening variable between eco-brand, eco-labeling and environmental advertisement to consumer purchase behavior.
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E. Mang’unyi, Eric, i Krishna K. Govender. "Antecedents to consumer buying behavior: the case of consumers in a developing country". Innovative Marketing 15, nr 3 (27.09.2019): 99–115. http://dx.doi.org/10.21511/im.15(3).2019.08.
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While consumers play a very crucial role in the marketing strategies of companies, effective development of strategies must satisfy their needs and wants. Therefore, an evaluation and understanding of the underlying factors and/or dimensions influencing consumer buying behavior are critical for supermarkets to both retain and acquire new customers. The article reports on factors impacting the consumer buying behavior and the relationship among the factors. The study uses data from a cross-sectional survey conducted within a random sample of 699 customers at 17 supermarkets in Nairobi, Kenya. Reliability and factorial validity of the self-administered questionnaire were evaluated and considered satisfactory, while structural equation modelling (SEM) was used to test several hypotheses. Social characteristics were a good predictor of the consumers’ inclination to patronize a supermarket, thus directly influencing the buying behavior. A strong positive connection between psychological factors and buying behavior was ascertained based on income, which suggests that although psychological characteristics impact consumer attitudes towards the supermarket, income and education levels may well play a determining role in this regard. Retail marketers in general and in Kenya in particular are encouraged to be cognizant of the above when developing strategic marketing programs to increase the level of patronage. As a research paper, the study is limited to the data and prior empirical research. It offers the benefit of new research directions for marketing managers in understanding and satisfying the consumers. The main contribution of the present research, interdisciplinary in nature due to combining elements linked to both marketing and psychology, is its focus on consumer buying behavior towards supermarkets in a developing country, thus producing revealing insights.
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Li, Jianan, Xiaotong Jin, Taiyang Zhao i Tiannv Ma. "Conformity Consumer Behavior and External Threats: An Empirical Analysis in China During the COVID-19 Pandemic". SAGE Open 11, nr 3 (lipiec 2021): 215824402110321. http://dx.doi.org/10.1177/21582440211032152.
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Conformity consumer behavior refers to a preference of using the behaviors or expectations of others as a guideline for one’s own consumption patterns. Significant characteristics of conformity consumer behavior have been observed during the COVID-19 pandemic, and it has greatly hindered resource allocation and pandemic management. Nonetheless, the reasons why a public health emergency, exemplified by COVID-19, triggers conformity consumer behavior remain unclear. This study proposes and tests a theoretical framework to explore the psychological mechanisms of conformity consumer behavior during the COVID-19 pandemic. Results indicate that pandemic severity positively affect conformity consumer behavior, sense of fear plays a mediating role between pandemic severity and conformity consumer behavior, and sense of control does not play a moderating role. This implies that fear drives conformity consumer behavior and people may tend to consume in this way when they perceive a strong sense of fear no matter how strong their sense of control is. The conclusion will help managers to guide consumer behavior during social crisis and emergencies.
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Deng, G. F. "Dynamic price competition market for retailers in the context of consumer learning behavior and supplier competition: Machine learning-enhanced agent-based modeling and simulation". Advances in Production Engineering & Management 18, nr 4 (28.12.2023): 434–46. http://dx.doi.org/10.14743/apem2023.4.483.
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This study analyzes the impact of consumer learning behavior and supplier price competition on retailer price competition in a complex adaptive system. Using machine Learning-enhanced agent-based modeling and simulation, the study applies fuzzy logic and genetic algorithms to model price decisions, and reinforcement learning and swarm intelligence to model consumer behavior. Simulations reveal that different learning behaviors result in different retailer competition patterns, and that supplier price competition affects the strength of retailer price competition. Simulation results demonstrate that consumer learning behavior influences retailer competition, with self-learning consumers leading to higher-priced partnerships, and collective-learning consumers leading to a shift in price competition among retailers. In contrast, perfect rationality consumers result in low-price competition and the lowest average margin and profit. Additionally, the competitive price behavior of suppliers impacts retailers' price competition patterns, with supplier price competition reducing retailer price competition in the perfect rationality consumer market and enhancing it in the self-learning and collective-learning consumer markets, leading to lower average prices and profits for retailers. This study presents a simulated market for price competition among suppliers, retailers, and consumers that can be expanded by subsequent scholars to test related hypotheses.
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Kao, Yang-Ta, Hsiau-Wen Lin i Dai-Yi Qiu. "Implementation of Offline Consumer Behavior Tracking". International Journal of Pattern Recognition and Artificial Intelligence 35, nr 09 (4.05.2021): 2150028. http://dx.doi.org/10.1142/s0218001421500282.
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Due to declining trading volume growth in e-commerce platforms, physical channels have attracted considerable investments from various large international companies (e.g. Alibaba, JD, Walmart, Wanda, and Wuzhou International). However, e-commerce platforms can track consumers’ behaviors (attraction to landing page design, clicks on certain products, consumer behavior trajectory tracking, clicks on advertisements, and internal link optimization of product pages), a feat unachievable in current physical channels. Consequently, this study attempted to apply the characteristics of online channels in a physical channel by using image object tracking and image detection techniques. Through this inclusion, physical channels are capable of providing consumers with more favorable experience and interaction, and brick-and-mortar store owners can obtain a more accurate understanding of consumer behaviors of store consumers. Information acquired through this system can be provided to store owners to serve as reference for merchandise placement, arrangement of display shelves, and consumer circulation path planning. This study used the technique of image processing to locate the Region of Interest and applied object tracking to get the consumer’s trajectory which successfully implemented the consumer-tracking characteristics of online platforms in a physical channel while retaining the unique experience of the physical channel. This results in a win–win scenario for businesses and consumers.
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Bai, Yin, Wei-ping Wu i Millissa F. Y. Cheung. "How personality traits, employee incompetence and consumer similarity influence shoplifting behavior". Journal of Consumer Marketing 36, nr 3 (13.05.2019): 379–92. http://dx.doi.org/10.1108/jcm-06-2018-2718.
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Purpose This study aims to investigate the mediating role of shopping intention and the moderating roles of employee incompetence and consumer similarity in the relationship between consumers’ personal traits and their shoplifting behaviors Design/methodology/approach Drawing on the theory of planned behavior (TPB), the authors develop and test a model that links personality traits to shoplifting intention and behavior. The results from a sample of 507 consumers. Findings The results from a sample of 507 consumers show that shoplifting intention mediates the effects of personality traits (materialism, alienation and sensation seeking) on shoplifting behavior. In addition, both employee incompetence and consumer similarity are found to moderate the relationship between shoplifting intention and behavior. The findings offer some useful theoretical and managerial implications. Originality/value Drawing on the TPB, the authors investigate how personality traits (i.e. materialism, sensation seeking and consumer alienation) influence shoplifting behavior via shoplifting intention. They find that the effects of materialism, sensation seeking and alienation on shoplifting behavior are mediated by shoplifting intention. More importantly, they also find strong support for the moderating roles of employee incompetence and consumer similarity on the relationship between shoplifting intention and behavior. While employee incompetence enhances the relationship between shoplifting intention and shoplifting behavior, consumer similarity negatively moderates the relationship between shoplifting intention and shoplifting behavior.