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Rozprawy doktorskie na temat „Consumer engagement in art”

Autor: Grafiati

Data publikacji: 25 listopada 2024

Data aktualizacji: 31 lipca 2025

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1

Marin, Livia. "Rules of engagement : trope of estrangement : a relation between art and consumer object." Thesis, Goldsmiths College (University of London), 2011. http://eprints.gold.ac.uk/7807/.

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This research explores the relationship between objects and subjects and asks to what extent objects are constituted through an act of subjective interpretation, and by which they enter into a circulation of meaning; or to what extent objects, as things, escape a full determination by this act of interpretation. Through the analysis of a variety of artistic practices (including my own artistic trajectory) and drawing on different philosophical traditions, I will argue that the object can neither be reduced to interpretation nor can it be theorized as ‘outside’ language. Conversely, I claim tha

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Golshiripour, Esfahani Mohsen. "An exploration of artists’ and consumers’ online art storytelling: A narrative transportation theory perspective." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2024. https://ro.ecu.edu.au/theses/2842.

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The art industry has undergone a tremendous transformation due to the rapid growth of online marketplaces. This change has provided artists with unprecedented opportunity to reach a global audience. However, it has also presented obstacles in forming meaningful connections with potential customers. Through the lens of Narrative Transportation Theory (NTT), this study examines the characteristics of artists’ storytelling and the interpretation of such narratives by online art market consumers. The main objective is to investigate the types of storytelling techniques evident in narratives create

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Alhidari, Abdullah. "Co-Creating Value in Video Games: The Impact of Gender Identity and Motivations on Video Game Engagement and Purchase Intentions." Thesis, University of North Texas, 2015. https://digital.library.unt.edu/ark:/67531/metadc799485/.

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When games were first developed for in-home use, they were primarily targeted almost exclusively at children and males. However, today’s marketplace manifests a more diverse population plays Internet-enabled games that can be played virtually anywhere. The average gamer is now 30 years old. Many gamers, obviously, are much older. Yet more strikingly, and more germane to this study’s purpose, 47% of the U.S. gamer population is female, as compared to 40% in 2010. Despite these trends the gaming industry remains a male-dominated culture. The marketer’s job is to facilitate game engagement and to

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4

Andersson, Elina, and Nicolai Pitz. "Ready, set, live! How Do European Consumers Perceive the Value of Live Video Shopping and What are Their Motivations to Engage in It? A Qualitative Study." Thesis, Umeå universitet, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-185201.

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The phenomenon of Live Video Shopping (LVS) has gained increased attention in recent years. Sinceapproximately 2017, the Chinese market has brought LVSto the attention of the public. In terms of overall market share, LVS was projected to account for roughly 20% of the overalle-commerce volume in Chinauntil 2021. Despite that, within Europe LVS has not seen such rapid growth and seems to be still a neglected domain,both in practice and in academia.Most academic research on LVS has originated in China and took place in an Asian setting. From a European standpoint, these findings can onlyserve as

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Vivek, Shiri Dalela. "A scale of consumer engagement." Thesis, [Tuscaloosa, Ala. : University of Alabama Libraries], 2009. http://purl.lib.ua.edu/100.

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Lourenço, Carlos Eduardo. "Essays on consumer brand engagement." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/15634.

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Submitted by Carlos Lourenco (caerib@gmail.com) on 2016-03-01T23:34:25Z No. of bitstreams: 1 Essays on Consumer Brand Engagement.pdf: 950179 bytes, checksum: 14252036a97520690b11cd6730c1464d (MD5)<br>Approved for entry into archive by Pamela Beltran Tonsa (pamela.tonsa@fgv.br) on 2016-03-02T11:34:58Z (GMT) No. of bitstreams: 1 Essays on Consumer Brand Engagement.pdf: 950179 bytes, checksum: 14252036a97520690b11cd6730c1464d (MD5)<br>Made available in DSpace on 2016-03-02T12:36:44Z (GMT). No. of bitstreams: 1 Essays on Consumer Brand Engagement.pdf: 950179 bytes, checksum: 14252036a97520690b

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Dessart, Laurence. "Consumer engagement in online brand communities." Thesis, University of Glasgow, 2015. http://theses.gla.ac.uk/6638/.

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This thesis advances the concept of consumer engagement as a valid approach to the conceptualisation and measurement of Online Brand Community (OBC) participation. Against the background of rapid technological advances affecting the way consumers interact online, this thesis posits that past representations of OBC participation fail to adequately capture OBC participation. It further argues that consumer engagement offers a new analytical lens, which is more responsive to the interactive, social and multidimensional nature of OBCs. The thesis conceptualises consumer engagement in OBC as an aff

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Muwanga-Zake, Semeyi. "Media convergence : an analysis of consumer engagement." Thesis, Nelson Mandela Metropolitan University, 2010. http://hdl.handle.net/10948/1557.

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Media convergence has meant that the traditional separations between the various media industries, such as the internet, broadcasting and telephone networks are slowly collapsing due to the growing use and influence of digital electronics - in effect, morphing or transforming the media landscape. A fundamental change in today's media landscape has been the shift in control over media content, consumer consumption patterns as well as the manner and level at which consumers interact. Thus, the extent to which success is achieved now depends on a customer centric engagement strategy that can be i

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Li, Xu. "Consumer Engagement in Travel-related Social Media." Doctoral diss., University of Central Florida, 2013. http://digital.library.ucf.edu/cdm/ref/collection/ETD/id/5806.

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The term of “consumer engagement” is extensively used in the digital era. It is believed that engaged consumers play an important role in products/services referral and recommendation, new product/service development and experience/value co-creation. Although the notion of consumer engagement sounds compelling, it is not fully developed in theory. Different interpretations coexist, resulting in confusion and misuse of the concept. This study attempts to define consumer engagement and develop a conceptual framework of consumer engagement, addressing antecedents of consumer engagement in online

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Krowinska, Agata. "Fifty shades of consumer engagement : an exploration of factors influencing digital natives' brand-related consumer engagement behaviours on Facebook." Thesis, Edinburgh Napier University, 2017. http://researchrepository.napier.ac.uk/Output/1034828.

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Grounded in a constructivist paradigm, this thesis contributes to an emerging body of scholarship on the consumer engagement concept. In this research, the author conceptualises consumer engagement on social networking sites as a one-dimensional behavioural notion expressed by visible manifestations such as likes, comments and shares - referred to by scholars as consumer engagement behaviours. Although studies on consumer engagement in thecontext of social networking sites have increased over the past few years, current research often fails to provide frameworks that would adequately reflect t

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11

Ulrich, Philip. "Engage to success : Consumer engagement in digital media." Thesis, KTH, Skolan för datavetenskap och kommunikation (CSC), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-170449.

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This thesis has been conducted as a case study for the brand Milda. It aims to investigate what Milda can do in order to increase the engagement and co-creation among their consumers at their website. Milda has a user-generated recipe section inside their website they want the consumers to interact with and contribute with content to. The study was conducted using a mixed methodology containing interviews with consumers, usability tests, a survey distributed on Milda’s Facebook page, a review of Milda’s current website, and a short benchmark. Furthermore, the study was based on a thoroughly ma

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Armellini, Juan Pablo. "Consumer engagement and value enhancement through product individualisation." Thesis, De Montfort University, 2017. http://hdl.handle.net/2086/15311.

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Product customisation has always been a regular practice as a form of self or group identification. Previous studies have demonstrated that when investing time and effort to customise a product, an emotional attachment to that product develops. Since the 1980s, new technologies in design, manufacturing and communications have facilitated customisation practices for mass manufacturers as well as for individual consumers. For example, computer algorithms can now automate customisation (i.e. individualise), meaning that the investment of time and effort can be significantly lower than in other cu

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13

Caverzan, Federica <1986&gt. "Consumer Engagement e Media Advertising: un'analisi empirica territoriale." Master's Degree Thesis, Università Ca' Foscari Venezia, 2014. http://hdl.handle.net/10579/4485.

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L'obiettivo della tesi è l'analisi del mercato del media advertising. Dopo una prima fase descrittiva viene proposto un modello econometrico il cui scopo principale è di analizzare la relazione tra spese in pubblicità delle imprese venete ed alcuni indicatori socio-economici specifici.

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Southard, Robyn Nicole. "Employee engagement and service quality." Pullman, Wash. : Washington State University, 2010. http://www.dissertations.wsu.edu/Thesis/Spring2010/R_Southard_042010.pdf.

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Thesis (Master of Public Affairs)--Washington State University, May 2010.<br>Title from PDF title page (viewed on July 13, 2010). "Department of Political Science." Includes bibliographical references (p. 28-31).

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Di, Mauro Salvatore Mario. "Public Art: A Catalyst for Community Engagement." Thesis, Griffith University, 2015. http://hdl.handle.net/10072/367985.

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This exegesis revolves around my research question: Is community participation an appropriate approach to creating public art in regional Queensland? It is informed by my experience of directing public art in regional Queensland over the last two decades. My investigation, which employs a reflective methodology, will attempt to address and answer why and how the process of community consultation and participation is essential to the relevance and longevity of public art projects. In doing so, I will engage with a number of case studies to position, problematise, and resolve issues and concerns

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Hedges, Naomi Jayne. "The consumer engagement-interactivity link : an e-retailing perspective." Thesis, University of Hull, 2015. http://hydra.hull.ac.uk/resources/hull:13998.

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An increasingly turbulent and unpredictable consumer landscape is posing unprecedented challenges for the modern marketer. Faced with a highly fragmented and cynical consumer base, aggressive competitive strategies, a constantly evolving digital and cyber world, and economic volatility characterising the modern macro environment, marketers are under increasing pressure to align their strategic positioning with “consumer hearts and minds”. Compounding this rise in consumer complexity is the development and salience of dual and multiple consumer identities, largely as a result of the growth in o

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Cummings, Maria N. "Consumer engagement perspectives : a tool for ensuring advertising's impact? /." Online version of thesis, 2007. http://hdl.handle.net/1850/4804.

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Hermsen, Terry. "Languages of engagement." Connect to this title online, 2004. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1070294401.

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Thesis (Ph. D.)--Ohio State University, 2004.<br>Title from first page of PDF file. Document formatted into pages; contains xvi, 700 p. Includes bibliographical references (p. 201-209). Available online via OhioLINK's ETD Center

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Van, Der Stad Sarah Gratia. "Museums and civic engagement in the Pacific Northwest /." Connect to title online (Scholars' Bank), 2007. http://hdl.handle.net/1794/5354.

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Lee, Yuen Megan Robyn. "Ambient advertising : an examination of ad features influencing consumer engagement." Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/91496/.

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Ambient marketing is one of the fastest-growing out-of-home advertising methods, for the past 15 years, although formal research into this field is very limited. This research study investigates a particular subset of ambient ads, where physical features within the external environment are incorporated into the ads in some way, using an exploratory research design. The research addresses consumer engagement with ambient ads, through discussion of individual ad features and their influence on stimulating consumer interest in these ad messages, and consumer perceptions generated from these ads.

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Wu, Tong. "Consumer engagement with microblogs : the role of the social CEO." Thesis, University of Oxford, 2017. https://ora.ox.ac.uk/objects/uuid:00c14176-7f1a-423b-95de-0a57980390a2.

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This research aims to draw the attention of both marketing practitioners and academics to the potentially influential role of CEOs as ambassadors of their firms on social media. In particular, using a mixed methods approach, the study explores the ways in which CEOs use microblogs in dialogue with consumers, and measures the marketing effectiveness of such efforts. The main objective is to understand how different microblogging factors work to influence consumer engagement, thereby identifying the microblogging style of corporate executives that is most likely to result in the greatest custome

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Fraß, Sarah, and Luana Walter. "Sustainability Sells : Appeals driving Consumer Engagement of Green Skincare Brands." Thesis, Jönköping University, IHH, Företagsekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-52951.

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Background: Sustainability within the skincare industry is an important theme in marketing research. Sustainability sells, but it is necessary to understand how brands can drive consumer engagement on Instagram by using certain appeals. As social media has revolutionized the way consumers interact with brands, engaging online today represents a fundamental factor for a company’s success. Consequently, this study explored in particular CBE of green skincare brands with regards to female European millennials. As we were the first to research the context of three highly relevant fields in today’s

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Hunsicker, Adam M. "Small Business Owners' Consumer Brand Engagement Strategies in Social Media." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7391.

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Since 2004, the economic relevance of small to medium-sized enterprises (SMEs) in the United States has steadily declined while large-scale enterprises' contributions have increased. Large-scale enterprises have maximized opportunities to engage consumers through social media and have created competitive advantages compared to SMEs. The purpose of this multiple case study was to explore the social media consumer brand engagement strategies leaders of SMEs used to positively affect their brands' equity. Relationship marketing and customer relationship management provided the conceptual framewor

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Mallos, Melina. "Young children's interactions in art museums: Exploring engagement." Thesis, Queensland University of Technology, 2003. https://eprints.qut.edu.au/36686/1/36686_Digitised%20Thesis.pdf.

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How do young children engage with works of art in a museum environment? This study documents the experiences and behaviour of children aged 6-9 years in three Queensland art museums. In each case, three interactive components were investigated for their value in promoting young children's engagement with art: child-centred programs, novel exhibition designs and responsive social interaction. Recently art museums have invested heavily in the design of innovative interactive exhibition programs to enhance young children's experiences of art. While child-centred programming and novel exhibitio

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Segerslätt, Jakob, and Christoffer Jensen. "How motivation can be explained by consumer engagement : A quantitative study on how consumer engagement affects motivation to rank and review in an online context." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-45843.

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Purpose: Explain how consumer engagement affects consumers motivation to rank and review on price-comparison sites. Hypotheses raised:H1 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to rank products online.H2 - There is a positive relationship between affective consumer engagement and theconsumer's motivation to review products online.H3 - There is a positive relationship between cognitive consumer engagement and theconsumer's motivation to rank products online.H4 - There is a positive relationship between cognitive consumer engagement a

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Marbach, Julia. "Consumer engagement in firm-hosted online brand communities : exploring personality traits as antecedents of consumer engagement and value, with the moderating role of personal values." Thesis, University of Reading, 2017. http://centaur.reading.ac.uk/78260/.

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As consumers increasingly adopt online rather than offline as their preferred communication channel, understanding the nature of online consumer engagement has become a priority for many firms (Kim, Juin-Sun, & Kim, 2008b). However, despite increasing recognition of the importance of consumer engagement with new technologies, there remains a gap in terms of antecedents and consequences of online consumer engagement. This thesis addresses this gap by exploring the relationship between personality traits (Big Five and four additional traits namely need for activity, need for learning, need for a

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Sigmon, Matt. "Consumer Goods?" Digital Archive @ GSU, 2009. http://digitalarchive.gsu.edu/art_design_theses/44.

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The purpose of this thesis is to extrapolate through research the conceptual underpinnings of a body of artwork created by Matt Sigmon. The thesis explains the work in relation to art historical references to readymade art and the dilemmas that arise when fine art is compared to consumer commodities.

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Beach, Rhiannon M. "Student Engagement through Art Education in State and Locally Funded Nonprofit Art Organizations." Thesis, California State University, Long Beach, 2019. http://pqdtopen.proquest.com/#viewpdf?dispub=10978037.

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<p> Interviews and observations conducted with four Directors and four Teaching Artists at different nonprofit art organizations in a West Coast city within one of the largest urban areas in the country. Questions were given to further understand how these areas impact one another and why it is important to provide quality art education to the public. The study shows how despite the difference in size of each organization in the study, they all rely on the same things from their funders, and all believe their art programs provide an impact on their community. Research was done to see how Teach

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Field, Rhian. "Public engagement with climate change through visual art : an experiential with Art-Science." Thesis, Aberystwyth University, 2017. http://hdl.handle.net/2160/e909d884-dd1d-49b6-9567-96e2e1cd983e.

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Art has a potentially influential part to play in science communication, assisting in the process of making information more accessible and more effective. It supports education, serves as a universal language and can help us imagine and hypothesize. However, beyond the practical application of art as visual illustrator, there is something more mysterious and the possibility of a potential yet un-tapped. Art has a reputation for influencing human emotions and behaviour, although the exact mechanics of this process is presently unknown. An effective collaboration between artists and scientists

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Akareem, Husain Salilul. "The process of value co-creation: The roles of consumer engagement, consumer resources, and consumer roles in extended service context(s)." Thesis, Queensland University of Technology, 2017. https://eprints.qut.edu.au/110340/1/Husain%20Salilul_Akareem_Thesis.pdf.

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This thesis is grounded in the Service Dominant Logic (SDL) perspective with a specific focus on value co-creation (VCC) arising from three major dimensions: consumer engagement, consumer resources, and consumer roles in extended services contexts. The program of research involves a theory building qualitative study, followed by a theory testing quantitative study to examine the influence of these three major dimensions on the process of VCC in education and health services. The findings make theoretical contributions to the SDL literature by demonstrating the complex nature of conceptualizing

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Rojas, Civic Maria. "Consumer Behavior on Social Media. : A study about consumer behavior towards fashion brands on social media." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-634.

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This study aims to describe and analyse consumer behaviour in social media toward fashion brands. Specifically, it is analysed consumers’ motivations to follow fashion brands on social media, activities developed on social platforms concerning to fashion brands and level of engagement regarding fashion brands on social media.

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Gutman, Talia Margot. "Establishing an evidence-based framework for involving patients in research about chronic kidney disease." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26477.

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Involving consumers (defined as patients and informal caregivers/family members) in research as more than ‘subjects’ is now globally advocated to improve the relevance, importance, and quality of research. Growing evidence in the general population and some specific disease groups continues to demonstrate the benefits of consumer involvement in research. Despite this, consumer involvement in research in chronic kidney disease (CKD) remains scarce as researchers are uncertain about approaches and often lack resources to undertake it. Patients with CKD and their families face unique challenges

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WANG, XUAN, and DAPHNE SAMIOS. "Consumer Engagement on Social Media : A Cross-Market Study About Consumer Behaviour Related To Sportswear Industry Online." Thesis, Högskolan i Borås, Institutionen Textilhögskolan, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-18007.

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This research aims to describe and analysis consumer behaviour and engagement on Social Media regarding the three following categories: sportswear products, sportswear brands, and lifestyle related to sports, in three different markets: Brazil, China and Sweden. This research has conducted a quantitative approach through an online survey with 363 valid responses. This research contributes to previous studies of consumer engagement on Social Media, with a highlight of how the engagement is performed differently regarding products, brands and lifestyle and how it varies among markets. It also he

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LIMA, AUGUSTO CESAR FERREIRA. "THE EVALUATION OF A MODEL OF CONSUMER ENGAGEMENT WITH ONLINE BOOKSELLERS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=29002@1.

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O presente estudo busca identificar os fatores que influenciam o engajamento dos consumidores em relacionamentos com varejistas virtuais de modo a aprimorar o e-CRM. Para tanto, utiliza-se um modelo teórico (KIM et al., 2008) para analisar como as experiências dos consumidores, através do valor percebido (crença cognitiva), da satisfação (experiência afetiva) e da confiança (intenção conativa de relacionamento), influenciam seu comprometimento com livrarias virtuais. Procura mensurar ainda três variáveis exógenas que afetam a experiência de compra na internet, referentes à qualidade percebida

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Johansson, Gustaf, and Isak Gunnarsson. "It's All About Money : Consumer Engagement With Brands on Social Media." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54625.

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Background Social media platforms equip brands with an opportunity to increase awareness and extend the relationship with their current and possible future consumers by providing the possibility for social interaction, monetary rewards, entertaining content, practical information and cultivating trust. Brands transition to the social medias has thus made consumers co-creators of brands offerings, as they are allowed to interact and engage with brands and its content at any time. This has put high demand on brands to create content that actually encourage participation and engagement from their

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Duffoó, Quintos Sebastián Orlando, and Beraún Laura Daniela Palacios. "Gamificación y consumer - brand engagement en relación con el brand loyalty." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/655761.

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La gamificación es un proceso de uso del pensamiento y la mecánica del juego en contextos ajenos al juego para aumentar auto contribuciones de los usuarios. Es por ello que, está ganando atención por parte de profesionales e investigadores. En la actualidad, en el ámbito del marketing, la gamificación ha sido utilizada por muchas empresas para mejorar el rendimiento publicitario, atraer clientes, mejorar el valor percibido de la marca y para incrementar el conocimiento de la marca, la actitud y lealtad de marca de los consumidores. Sin embargo, existen pocos estudios que hablen y/o refuercen e

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Eriksson, Kajsa G. "Concrete fashion : dress, art, and engagement in public space /." Göteborg : HDK, School of Design and Crafts, Faculty of Fine, Applied and Performing Arts, University of Gothenburg, 2009. http://hdl.handle.net/2077/21545.

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Higgins, Matthew. "Moral engagement : critical theory, ethics and marketing." Thesis, Keele University, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.368979.

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Nichols, Athena Irene. "Examining the Role of Active Student Engagement in High School Arts Courses." ScholarWorks, 2015. https://scholarworks.waldenu.edu/dissertations/187.

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A primary challenge to educators is the design and implementation of effective student engagement processes. High school students cannot be successful if they are frequently absent from school, as active engagement opportunities reinforce knowledge and help to keep students enthused in their learning. To address the challenges of frequent school absences, this study examined a gap in the literature--namely, the relationship between active engagement and arts courses as a motivator for students to remain in high school. For this study, active engagement was defined as a process in which the stu

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Hellgren, André, and Pongracz Simon von. "AUGMENTING THE REALITY : Can AR Technology Entice Consumer Engagement? A Quantitative Study." Thesis, Umeå universitet, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-160363.

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Today, advances in the technological sector spurs invention toward new heights. What can be achieved today was just decades ago science fiction. Recent years, augmented reality has emerged which is explained by Kipper & Rampolla (2012, p. 1) as a technology that combines the real world with virtual objects which creates a supplement to reality. With its ability to strengthen the impressions of reality by weaving the physical and the digital world together, enables it to be used in various settings. The retail industry has been struggling as of late, with e-commerce flourishing on one hand

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Salton, Bronwen Lauren. "53 stitches : sustainability, ecology and social engagement in contemporary art." Thesis, Rhodes University, 2013. http://hdl.handle.net/10962/d1001580.

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Through an exploration of both the sculptural and socially-engaged art practices undertaken in creating my Master of Fine Art exhibition, 53 Stitches, I unpack some of the possibilities pertaining to the practice of sustainability, ecology and social engagement in contemporary art. This thesis explores the history and concepts of sustainable development and what the implications are of the far-reaching global consideration of sustainability for contemporary art production. Looking at the writings of Felix Guattari’s (2000 [1989]) and Suzi Gablik’s (1992) on the effects of the economic model of

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Benediktsson, Birkir, Jonas Levenius, and Sebastian Ramos. "Engaging the consumer online : A quantitative study of attaining consumer engagement through social media in the luxury fashion segment." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-76564.

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Good communication is an important factor for a firm to think about when wanting to engage their consumers. Recently there has been an interest over the concept of consumer engagement within the context of social media by business practitioners. Social media today is used in most aspects of life and it is important to understand how to use it in order to enhance business strategies when approaching consumers. Consumer engagement has been defined through existing research in different ways, having no clear model for practitioners to follow when attempting to engage consumers. This is one of the

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Sararueangpong, Pasit. "How embarrassment and superstitiousness affect consumers' superstitious purchase decision?" Thesis, Queensland University of Technology, 2022. https://eprints.qut.edu.au/227460/1/Pasit_Sararueangpong_Thesis.pdf.

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As an irrational belief, yet common, superstitious beliefs have played a role in consumer behaviours across different cultures. Some consumers embrace them, while some consider them embarrassing. This thesis investigated how embarrassment can demotivate consumers from purchasing a product with superstitious meaning. Although a decision appears to be a quick decision, it is influenced by multiple factors.

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Wortley, Sally. "Public engagement in Australian Health Technology Assessment (HTA) decision‐making." Thesis, The University of Sydney, 2016. http://hdl.handle.net/2123/16487.

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The last ten years has seen the emergence of the public as a key stakeholder in health technology assessment (HTA) decision‐making. Driven by expectations of person‐centered care that is affordable, sustainable and focused on improving health outcomes, HTA organisations have sought to engage the public in decisions around the funding and access to new health technologies. Engagement has, for the most part, focused on the provision of information, soliciting of comments on provisional decisions and the involvement of patients on decision‐making committees in order to understand the perspective

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Gazala, Mona. "The Aesthetics of Dissent and Engagement: Art Out in the Real World." The Ohio State University, 2020. http://rave.ohiolink.edu/etdc/view?acc_num=osu1586429023510714.

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Perez, Vega Rodrigo. "Measuring the effect of immediacy on consumer engagement behaviours in social media settings." Thesis, Heriot-Watt University, 2016. http://hdl.handle.net/10399/3095.

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This thesis presents evidence of how immediacy affects consumer engagement behaviour in a social media setting. It answers the research question: Does immediacy influence consumer engagement behaviours with brands on Facebook? This research context is important and timely because of the rapidly increasing usage of social media by consumers and the resultant unexplored marketing challenges faced by brand managers. This thesis is informed by Social Impact Theory (SIT) (Latané, 1981), which proposes that immediacy is a determinant of influence in off-line environments. This study focuses upon thr

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Frank, Yannik. "Investigating how to improve consumer engagement with terms and conditions (T&C)." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/212718/8/Yannik_Frank_Thesis.pdf.

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Online Terms and Conditions (T&C) have become increasingly complex and prevalent. This research used experimental studies to examine readership and investigate effects of fairness cues on behavioural and perceptual outcomes across T&C encounters. It confirmed low readership and found consistent habituation across encounters, even when fairness cues were utilised to inform consumers about T&C content. Manipulating T&C reasonableness, results demonstrated the need for consumers to easily be able to make fairness judgements, with fairness cues leading to significant increases in unreasonable T&C

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Preston, Jennifer Louise. "Nishikawa Sukenobu : the engagement of popular art in socio-political discourse." Thesis, SOAS, University of London, 2012. http://eprints.soas.ac.uk/25578/.

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Nishikawa Sukenobu was a popular artist working in Kyoto in the first half of the eighteenth century. He was principally known as the author of popular 'ehon', or illustrated books. Between 1710 and 1722, he published some fifty erotic works, including a work detailing sexual mores at court which Baba Bunkô, amongst others, believed responsible for prompting the ban on erotica that came with the Kyôhô reform package of 1722. Thereafter, he produced works generally categorized as 'fûzoku ehon': versions of canonical texts, poems and riddles, executed in a contemporary idiom. This thesis foc

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Chisale, Paseka Blessing. "Institutional practices shaping art education student-teacher attitudes towards community engagement." Diss., University of Pretoria, 2002. http://hdl.handle.net/2263/78507.

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The White Paper of 1997 on Higher Education Transformation formed the basis from which community engagement (CE) was adopted as a core purpose of higher education (HE) in South Africa, together with teaching/learning and research. However, CE is often marginalised within the HE space with perceptions of it being an add-on and a “nice-to-have” activity. This is of course due to a lack of conceptual clarity of CE, which is often influenced by the variety of contexts in which CE should be practiced by higher education institutions (HEIs), hampering the progress and implementation of CE within res

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Thompson, Annie. "2314 West Main Street: a place for engagement." VCU Scholars Compass, 2013. http://scholarscompass.vcu.edu/etd/3078.

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The design intent of this thesis is to deconstruct the elements of the beer brewing process to allow the public to engage, enjoy, and appreciate the process while dining. It is to create a site for a craft brewery that is local to the neighborhood of The Fan. Allowing the public to engage, cultivate and create enthusiasm for the brewing process. To deconstruct the industrial process of brewing beer to allow accessibility for the public to enjoy the process while eating, drinking, and learning.

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