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Rozprawy doktorskie na temat „Customer behavioral intention”

Autor: Grafiati

Data publikacji: 2 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Ren, Ye. "Perceived service quality dimensionality and customer behavioral intention : the case of China mobile." Thesis, University of Macau, 2007. http://umaclib3.umac.mo/record=b1874086.

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Hussain, Shahid. "Customer switching intention in the retail energy markets in Western Australia." Thesis, Edith Cowan University, Research Online, Perth, Western Australia, 2021. https://ro.ecu.edu.au/theses/2484.

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This research explores and examines the factors that influence customers’ attitude and intention towards switching in the energy (gas and electricity) markets in Western Australia (WA). It integrates push–pull theory (PPT) and the theory of planned behaviour (TPB) to understand what influences potential customers’ intention to switch electricity suppliers if the WA market were to be deregulated. A two-phase, mixed methods, sequential exploratory approach was adopted. In the first phase, a qualitative study was conducted through focus group sessions using semi-structured interview questions. Fi

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Tittle, Derek. "Spoiling Customer Appetites: Online Food Delivery Service Failure Attribution and Repurchase Intent." Ohio University Honors Tutorial College / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ouhonors1619092597429207.

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Fong, Sharon Mei Chan. "Examining re-patronising intentions formation : the intention-as-wants model." University of Western Australia. Graduate School of Management, 2008. http://theses.library.uwa.edu.au/adt-WU2008.0020.

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Competition in the mobile services industry is intense, with players in the industry offering generally similar subscription plans. Opportunities are few for differentiating one service provider from another. In the light of prior research suggesting value is multi-dimensional, the present study, which examines how these dimensions impact customer satisfaction and repurchase intentions, provides differentiation opportunities for mobile service providers through focusing on value dimensions that are important to customers. Of six perceived value dimensions examined in the present research, valu

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Fong, Sharon Mei Chan. "Examining re-patronising intentions formation : the intention-as-wants model /." Connect to this title, 2007. http://theses.library.uwa.edu.au/adt-WU2008.0020.

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Lee, Jung Eun. "The Effect of Tensile Price Claim and Price Discount Disconfirmation on Online Customers’ Perceptions and Purchase Intentions." The Ohio State University, 2013. http://rave.ohiolink.edu/etdc/view?acc_num=osu1366295283.

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LEE, SHYUE-YU, and 李學愚. "Effect of Dining Quality on Customer Satisfaction and Behavioral Intention." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/8ydz82.

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博士<br>大葉大學<br>管理學院博士班<br>105<br>The purpose of this research is to investigate the evaluation of dining quality and how to affect customer satisfaction, as well as the influence of customer satisfaction under positive and negative interactions in the restaurant, and then detect the relationship between customer satisfaction and behavioral intention after testing the controlling price factors. This study adopts a 3 × 3 × 2 research design to describe the positive dining quality (good sanitation, good service, good taste) and the negative one (poor sanitation, poor service, bad taste) for the ma

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Chao, Chin Chung, and 趙崇志. "The Characteristics of Web Sites , Customer Benefits and Behavioral Intention." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/28800371788045255143.

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碩士<br>銘傳大學<br>國際企業管理研究所<br>90<br>The Characteristics of Web Sites , Customer Benefits and Behavioral Intention Student: Chin Chung Chao Advisor: Dr. Hung-Chang Chiu Abstract The purpose of this study is to explore the characteristics of web sites, customer benefits and behavioral intentions. After conducting an empirical study in Taiwan, the characteristics of connectivity, interactivity, exploration and security on Web sites have positive impacts on customer benefits, and these benefits have positive impacts on customer behavioral intentions. Additiona

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Kou, Fang-Yu, and 郭芳瑜. "Investigation into Customer Attitude and Behavioral Intention toward Loyalty Program Prioritization." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/01379106146364213947.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>97<br>Many companies have begun to implement “hierarchical loyalty programs,” but only a few studies have been focused on this theme. Moreover, these studies mostly concentrate on high profitable or top-tier customers, relatively little attention has been paid to the low-tier customers. The purpose of this study is thus to understand the low-tier customers’ attitude and behavioral intention toward hierarchical loyalty programs. Particularly, this study identified some critical antecedents of that attitude and initially investigated the moderating effects of

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LI, YUN-FUN, and 李耘輔. "Research of customer Attitude and Behavioral Intention towards Tablet Personal Computer." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/79066883350598548046.

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碩士<br>國立宜蘭大學<br>應用經濟與管理學系經營管理碩士班<br>102<br>Ever since iPad was put into market, it has created a new overwhelming business trend to the world. The Revolutionary innovation force every PC manufacturing companies are dedicated to research and develop its own brand tablets. The study was based on thesis survey and combine the concepts of Technology Acceptance Model(TAM) and Decomposed TPB Model(DTPB) as the frame structure. It is conducted to know customers’ attitude and behavioral intention toward to tablet PC. The survey was issued by web-based and paper-based questionnaire survey modes. Total

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Hsiue, Lei-Mei, and 謝麗美. "An Empirical Study of Customer’ Behavioral Intention Towards NFC Mobile Payment." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/57144574668601252614.

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碩士<br>開南大學<br>資訊學院碩士在職專班<br>101<br>The primary object of this study was to extend the Innovation Diffusion Theory to investigate the consumer’behavioral intention towards adopting a NFC mobile payment service. The two additional constructs: convenience and perceived security had been added to the theoretical model. An empirical study was conducted to test the research model. The analysis results showed that compatibility& advantage, ease of use, visibility&security, result demonstrability, and tribalability & convenience each singularly affect the consumer’ behavioral intention towards adoptin

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Hsu, Chih-Lung, and 徐志榮. "An Empirical Study of Customer Behavioral Intention towards E-invoice Service." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/74555590005140746692.

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碩士<br>開南大學<br>資訊學院碩士在職專班<br>100<br>The Theory of Innovation Diffusion is used as the theoretical foundation with two constructs-“perceived security” and “subjective norm” added to investigate the user behavioral intention of adopting the e-invoice. An empirical study was conducted to test the research model. The analysis results show that relative advantage, compatibility, perceived ease of use, result demonstrability and subjective norm have a significantly influence on the user behavioral intention of adopting e-invoice.

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LI, YI-TING, and 李怡霆. "A Study of Service Elements in Sports Themed Restaurant on Customer Satisfaction, Customer Loyalty, Behavioral Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/94864173602807667086.

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碩士<br>輔仁大學<br>餐旅管理學系碩士班<br>104<br>Recently, as Taiwan athletes’ excellence performance on the international field, it spurs sports themed restaurant to become flourish. This study takes customers of sport themed restaurants as subjects to explore the association between customer satisfaction and service elements. Also, explore the association between customer satisfaction and customer loyalty, behavioral intention. The questionnaires of this study are modified from scale of documents. Subjects are people who have been to sports themed restaurants, and collecting data is analyzed by convenience

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Tu-Ming, Chiang, and 蔣篤明. "Green tourism tendencies of the national army,behavioral intention and buying behavior - moderating customer involvement." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/60912576252664369137.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業管理碩士在職專班<br>102<br>Through research to understand green tourism tendencies and behavioral relevance of the military's intentions, behavioral intentions and purchase behavior relevance, and customer involvement effect on behavioral intentions and purchase behavior surname. Study found that there is a significant positive correlation between the degree of mili-tary green tourism tendencies and behavioral intentions of the two persons, green tour-ism tendencies and behavior of military intent have significant relevance, degree of mil-itary higher tendency of green tour

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Lee, Yi-Yen, and 李怡燕. "The effect of online customer relationship on behavioral intention –An empirical study." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/74625069645883590009.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>93<br>E-commerce was emerged approximately in 1990’s. The consumer’s behavior tends to diversification by way of the medium of portal website. For example, searching for public information, purchasing product and service on network. The B2C network transaction brings the very profound impact for the traditional face-to-face transaction. Follows the network transaction being in fashion, many research pointed out that the trust have the direct influence to the consumers’ behavioral intention. But very few related discussions in legitimacy of website to consumers’ inte

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YOUNGWOUNGKIM and 金暎雄. "The Effects of Ethnic Restaurant Atmosphere on Customer Satisfaction and Behavioral Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/3r8258.

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Fung, Chun-Yu, and 方君玉. "A Study of Customer Porceived Justice on Satisfaction、Trust and Behavioral Intention." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/86691027507624934419.

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Yu, Hui-Ting, and 余惠亭. "Service Quality,Customer Satisfaction and Behavioral Intention in Bed and Breakfast Industry." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/64559585944662251828.

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碩士<br>義守大學<br>管理學院碩士班<br>98<br>The primary purpose of this study is to examine the relationships between service quality, consumer satisfaction and behavioral intention in Bed and Breakfast industry (i.e., B & B). The second purpose is to examine the appropriateness of HOLSERV in B & B, and the third purpose is to make empirical contribution to the industry. With systematic sampling method, 302 valid questionnaires were collected from consumers who have stayed in legal B&B in Kenting (response rate=60%) during February of 2010. Data was analyzed using SPSS through descriptive statistics, item

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Hung, Yung-Ming, and 黃永明. "An Examination of the Relationships between Service Quality, Customer Value and Behavioral Intention." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/03474993391348435714.

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碩士<br>國立高雄第一科技大學<br>行銷與流通管理所<br>91<br>Retail industry nowadays especially focuses on the high quality service because the industry is very competitive. The retailers try to deliver good customer value to their customer. Actually, the influences of customer value to customer’s behavioral intentions would become an important issue for retailer’s operation. The research area focuses on service quality and customer value. The research purposes are (1) the impact of service quality to customer value (2) the impact of customer value to behavioral intention. According to research, the r

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Wang, Mingchi, and 王明智. "The Study Of Customer Satisfaction And Behavioral Intention─The Case Of Bread Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/07982645895023526468.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>100<br>The sample of this study is customers of a bread store in Taichung, and to explore the relationship between the demographic variables and customer satisfaction and behavioral intentions. First, using factor analysis to extract customer satisfaction in the two sub-dimensions of the product demands of the values and philosophy demands recognition, and with the dimensions of behavioral intentions,and then by the internal dimensions of the Cronbach’s α coefficient test in accordance with the consistency to confirm reliability of this study. Finally, using independe

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FANG, LI-ERH, and 方麗兒. "A Study on the Relationships among Brand Image, Customer Satisfaction and Behavioral Intention." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/5jgtdg.

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碩士<br>大葉大學<br>企業管理學系碩士班<br>106<br>The goal of this research was to discuss the relationships among brand image, customer satisfaction and behavioral intention of an automobile tire company. This research would study how customer satisfaction of automobile tires plays an intermediary role between brand image and behavioral intention. In this study, research framework, hypothesis and variables operational definitions were proposed after series of literature review. Questionnaires were developed to collect primary data. Collecting data from Google website as the study sample, a total 252 effectiv

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Chen, Chia-Hui, and 陳佳惠. "A Study on Behavioral Intention of Implementing Customer Relationship Management for Taiwan’s e-Government." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/hv35n6.

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碩士<br>國立東華大學<br>企業管理學系<br>95<br>Customer relationship management (CRM) has been a critical mission of which leading e-governments worldwide are imposing on their policies. However, the benefit from CRM was not as expected. The Taiwanese government has actively motivated all government agencies to implement CRM, but the development is still in the initial stage. Establishing an assessment for CRM readiness is able to facilitate effective CRM initiatives. Building readiness has been a strategy with which to soothe the resistance to organizational change. This includes the attitudes, norms, beha

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Peng, Chun-Hao, and 彭群皓. "Research on Customer Satisfaction, Service Quality and Behavioral intention: Based on Kaohsiung Pet Market." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/85107656486124344136.

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碩士<br>正修科技大學<br>經營管理研究所<br>100<br>Abstract The purpose of this research is to investigate the relationships among customer satisfaction, service quality and behavioral intention of pet shops To investigate the relationship of each variable, this study has examined Goodness-of-Fit Index (GFI) by Structural Equation Modeling (SEM).In addition this study according to data analysis by Paired-Samples t Test. In this study, took the customer who have the experience of taking the pet shop as sample. This study applied the descriptive statistics to illustrate the demographic variables, service qualit

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Chen, Chunhung, and 陳俊宏. "The Study of Customer Satisfaction and Behavioral Intention─The Case of Shalu Farmers Association." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/00015711872364486131.

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碩士<br>靜宜大學<br>管理碩士在職專班<br>101<br>The sample of this study is customers of a shalu farmers association in Taichung, and to explore the relationship between the demographic variables and customer satisfaction and behavioral intentions. First, using factor analysis to extract customer satisfaction in the two sub-dimensions of the product demands of the values and philosophy demands recognition, and with the dimensions of behavioral intentions,and then by the internal dimensions of the Cronbach’s α coefficient test in accordance with the consistency to confirm reliability of this study. Finally,

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SHIH, YI-TING, and 施依廷. "Price Consciousness, Perceived Value, Customer Satisfaction, and Behavioral Intention of Customers Purchasing Add-Ons Service on Low Cost Carriers." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/39009974233117223395.

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碩士<br>中國文化大學<br>觀光事業學系<br>105<br>Since 1967, Southwest Airline from America had started a new marketing in airline industry with its low cost business model and also named Low Cost Carriers (LCC). The Low Cost Carriers marketing had gradually vigorous develop in Asia. Taiwan had also establish LCC companies, such as V air and Tiger Taiwan. With LCC join the service, it creates more competition through the airline industry in Taiwan, and also change the habit that our compatriot chooses form taking aviation gradually. People who takes LCC which means they are highly care about the price. With k

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Kao, Chun-Cheng, and 高雋程. "Empirical Research on Customer Behavioral Intention－A Confirmatory Research of One Logistics Firm in Taiwan." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/qmk2se.

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碩士<br>朝陽科技大學<br>工業工程與管理系碩士班<br>93<br>The conceptual framework of this study is based on the framework of quality, value, and customer satisfaction on consumer behavioral intentions model in service environments (Jr. Cronin, Brady and Hult in 2000). This study would like to test and verify the degrees of agreement of employees and its domestic customer of one logistics firm in Taiwan on service quality, service value, sacrifice, customer satisfaction and behavioral intentions, and aims at a better understanding of the important factors how to influence customer behavioral intentions. This resea

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Yang, Su Lan, and 楊素蘭. "A Study of the Relationships among Environment Experience, Experiential Value, Customer Satisfaction and Behavioral Intention." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/77958297567700880308.

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碩士<br>國立臺北科技大學<br>商業自動化與管理研究所<br>92<br>Upon entering the age of experience economy, it goes without saying that the experience in modern times is very important. Every enterprise is facing an increasingly competitive marketplace and finding it more difficult to differentiate their product or service. The servicescape itself, however, can offer a unique atmosphere and environment, that may influence the consumer’s satisfaction and patronage decision in the furture. Thus, the environment elements such as lighting, color, style, music or layout may have more immediate effects on decisi

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Peng, Tzu-Ying, and 彭姿穎. "A Study of the Relationships among Service Quality, Perceived Value, Customer Satisfaction and Behavioral Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/83535423809479733743.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>With the flourishing development of e-commerce, the marketing competition of online shopping is fierce, understanding the factor influencing consumer's online shopping is to increase the business opportunities, it is that an operator of online shop wants to manage continuously forever, very urgent important task. The study wants to probe into service quality, perceived value, influence on customer's behavioral intention of customer satisfaction of online shopping, to understand its relation way, in order to marketing and reference of customer's relation manag

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Weng, Pei-Chi, and 翁佩琪. "The relationship research among service quality、customer satisfaction and behavioral intention of upper business traveller." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/01859161559071414622.

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碩士<br>輔仁大學<br>餐旅管理學系碩士班<br>93<br>The purpose of this study was to evaluate the relationship and effect of the service quality, customer satisfaction and behavioral intention of upper business travelers. The results of this study will help the hoteliers improve their service quality in the future. The samples of this study were the guests of the hotel executive floors. The survey yielded 226 valid respondents and the results have been analyzed by SPSS 10.0. Descriptive statistics, reliability test, factor analysis, ANOVA, Pearson’s correlation and regression analysis were used to verify the hyp

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Tang, Jang-Fung, and 唐蓉芳. "A Study of the Relationships among Enterprise Image, Service Quality, Customer Satisfaction and Behavioral Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/15480043354106296684.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>100<br>The purpose of this research was to study about “A study of the Relationship among Enterprise Image, Service Quality, Customer Satisfaction and Behavioral Inten-tion-Enterprise Image as a Interference Variable”, the data were obtained by question-naires, the sample chosen from the customers who stay in the tourist hotel in Taoyung during July and August in 2011, using SPSS 12 and AMOS 18.0 to analyze collected data. Statistical methods, such as descriptive statistics, exploratory factor analysis, con-firmative factor analysis, as well as structural equation m

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Zárate, Jorge Luis Bocanegra. "Psychographic And Behavioral Segmentation Of Food Delivery Application Customers To Increase Intention To Use." Master's thesis, 2022. http://hdl.handle.net/10362/134514.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence<br>This study presents a framework for segmenting Food Delivery Application (FDA) customers based on psychographic and behavioral variables as an alternative to existing segmentation. Customer segments are proposed by applying clustering methods to primary data from an electronic survey. Psychographic and behavioral constructs are formulated as hypotheses based on existing literature, and then evaluated as segmentation

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Tuyen, Pham Trung, and Pham Trung Tuyen. "Synthesizing the Effects of Service Quality and Customer Satisfaction on Behavioral Intention: The Case of Vietinbank." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/96887702246271097990.

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碩士<br>義守大學<br>企業管理學系<br>103<br>Banking industry are developing the banking services with many extra advantages especially in retailing services. The purpose of this study is to examine the relationship between the factors of SERVQUAL model and customer satisfaction and behavior intention in using retailing services of VietinBank. The empirical analysis used data from 150 customers who has been ever used retailing service of VietinBank. In this study, principle component method is used for explorative factor analysis. Regression is adopted to test the hypotheses,. Results of this study showed t

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Byambatseden, Ulziibaatar, and Ulziibaatar Byambatseden. "A study of customer satisfaction and behavioral intention – illustrated by “Altai Mongolian Grill” restaurant in Ulaanbaatar." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/39612516295194790305.

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碩士<br>亞洲大學<br>經營管理學系<br>102<br>Abstract This study examined traditional restaurant customers’ satisfaction regarding dining experiences in “Altai Mongolia Grill”restaurants in the Ulaanbaatar city.Specifically, the effects of restaurant atmophere and restaurant experience factors on customer satisfaction and behavioral intentions were investigated. This study also examined the moderating effect of familiarity with Mongolian grill restaurants on the relationships among restaurant environment factors, interaction with service employee, interaction with other customers, restaurant experience, res

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CHEN, TSEN-FEI, and 陳岑妃. "The Relationships among Visitor Experiential Marketing, Service Innovation, Customer Satisfaction and Behavioral Intention of Tourism Factory." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/72609285557120430847.

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碩士<br>大葉大學<br>休閒事業管理學系碩士班<br>102<br>The tourism factory combines the elements of manufacture, culture, history, tourism and leisure values. The tourism factory applies the model of experience marketing to create the experience environment, therefore the images of product and corporate perception will be enhanced. At present, the numbers of tourism factory are continually to growth. To improving the competitive advantage the tourism factory will need to create unique innovative model which is difficulty to imitate. The strategies of experience marketing and service innovation will enhance the b

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Lin, Yen-Chi, and 林彥吉. "A Study of the Relationships among Website Design, Interaction, Service Recovery, Customer Satisfaction and Behavioral Intention." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/38871191459042333352.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>102<br>ABSTRACT Recent years, the output value of electronic commerce and the market scale of online shopping in Taiwan are expanded every year. Online shopping has been a new choice to most people while they want to go shopping. Therefore, how to attract customers in the competitive market of online shopping is an important issue to managers. The study intends to explore how the online shopping websites keepers promote customers’ satisfaction and behavioral intention, by the means of web-page design, interaction service and service recovery. The questio

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Chuang, Hsueh-Hsien, and 莊學憲. "A Study on Relationships among Tour Guide’s Service Quality, Customer Satisfaction, Behavioral Intention and Emotional Labor." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/92248842120786555670.

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碩士<br>銘傳大學<br>觀光事業學系碩士班<br>103<br>In recent years, international tourist arrivals increased. Taiwan inbound tourist also increased, because Chinese tourist increased. Although tour guide is sufficient, but tourists increased to lead to decrease trip quality from customer service personnel performance. This study attempts to explore different emotional labor toward the relationships of service quality, customer satisfaction and behavioral intention. Hence, questionnaires were collected from famous attractions(Chiang Kai-Shek Memorial Hall, Sun Yat-Sen Memorial Hall, Taipei 101 etc.) by random s

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Huang, Jui-hsien, and 黃瑞賢. "An Research of Customer Satisfaction, Service Quality and Behavioral intention on the Kaohsiung Mass Rapid Transit." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/33634501880537024415.

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碩士<br>正修科技大學<br>經營管理研究所<br>99<br>The purpose of this research is to investigate the relationships among customer satisfaction, service quality and behavioral intention of Kaohsiung Mass Rapid Transit. To investigate the relationship of each variable, this study has examined Goodness-of-Fit Index (GFI) by Structural Equation Modeling (SEM).In addition this study according to data analysis by Paired-Samples t Test. In this study, took the passengers who have the experience of taking the Kaohsiung MRT as sample. This study applied the descriptive statistics to illustrate the demographic variables

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Hsiao-FenChang and 張筱芬. "The Relationship of Brand Image, Relationship Quality and Customer Behavioral Intention - the Case of Banking Industry." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/vkwt54.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>106<br>The purpose of this paper is to explore the relationships among brand image, relationship quality, and customer behavioral intention in the banking industry. I adopt purposive sampling to obtain questionnaire data. There are 250 questionnaires distributed from November 1st to December 1st in 2017. I obtain 206 valid questionnaires. The findings suggest that: (1) Functional brand image has a significant positive impact on relationship quality (trust and satisfaction); (2) Symbolic brand image has a significant positive impact on satisfaction; (3) Brand

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Chan, Nga-Teng, and 陳雅婷. "A Study of Impact on Store Atmosphere to Customer Emotions, Customer Satisfaction, and Behavioral Intention: A Case Study of Eslite Xinyi Store." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/c636gd.

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碩士<br>淡江大學<br>國際企業學系碩士班<br>101<br>With the popularity of the internet, diversification of mass media and innovation of technology, the ways and sources of reading revolutionarily shift from physical books to e-books, with electronic devices such as televisions, computers, smartphones and tablets as platforms. Advanced technology provides easier and faster ways of accessing information, initiating a growth in e-book markets and threatening the traditional bookselling industry. Surprisingly, according to“The Survey on Reading Habit of Taiwanese” conducted in 2010, many Taiwanese booklovers still

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LEE, WEN-HSIN, and 李芠昕. "A study on Influence of Health Belief Model, Behavioral Intention and Customer Satisfaction to Customer Loyalty-A case of health examination people." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/83b3d7.

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碩士<br>嘉南藥理大學<br>醫務管理系<br>107<br>Background and Purpose：In recent years, the standard of living of the people has gradually improved, the technology has developed or the quality of life has risen. More and more attention has been paid to the awareness of self-health. The health check has received more attention from the public than before. The health belief model has been used to understand the public's self-health awareness and promoted they went to the hospital or clinic for health checkups. They learned that the Chinese people have improved their health check-up awareness and that they are l

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CHEN, CHIEN-LIN, and 陳建霖. "A Study of the Relationship Among Innovative Service, Service Quality, Customer Satisfaction and Customer Behavioral Intention - Taking Journey Kaffe as an Example." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/x527x5.

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碩士<br>實踐大學<br>企業管理學系碩士在職專班<br>107<br>The main focus of the study is aiming to explore the traditional facets within the coffee shop industry today under the market-saturated status quo, which have existed for a long period of time and have also been frequently analyzed in the past such as firms’ customer service quality, customer satisfaction, behavioral intention, and etc. The purpose is to figure out whether these traditional facets are already inadequate to keep up with the various themes and styles developed in the current customer service industry. Therefore, this study has been trying to

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Wen, Lai Chia, and 賴佳玟. "A Study on Customer Behavioral Intention at Badminton Gym: Take Central Area of Taiwan as an example." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/20349188832453473620.

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碩士<br>國立嘉義大學<br>體育與健康休閒研究所<br>99<br>The purposeof this study were to confirm the fit of badminton gym’s behavioral intention way of customer and understand the different variables and the population (Include sex, age, marriage, have having no children, education degree, job and personal monthly income) , and customers' participate in the behavior with badminton (The number of years in badminton, exercise frequency, exercise duration), at attitude, subjective norm, consciousness behavior control and the differences of intention analyze. This study takes the central area badminton gym customer i

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Chuang, Po-Chou, and 莊博州. "An investigation into the Relationship among Service Quality, Customer Satisfaction and Behavioral Intention in Tourist Hotel Restaurant." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/60197948582651054473.

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碩士<br>實踐大學<br>企業管理學系碩士班<br>98<br>Due to the increasing income which stimulated by the economy growth and the transition of both social and family structure, also the policy of two days weekend, the number of People eating out in Taiwan have enhanced stably in recent years. According to the research by Parasuraman, Zeithaml and Berry in 1996, customers’ Behavior will be affected by not only mastering the customers’ demands but also offering decent benefit and satisfactory services. This research took the customer having meals in some of the Tourist hotel Restaurant in Taiwan for example, and re

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yu, Huang ying, and 黃映瑀. "A Study of the Relationships among Experiential Marketing, Experiential Value, Customer Satisfaction, Brand Image and Behavioral Intention." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/00018020775454869829.

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碩士<br>大葉大學<br>事業經營研究所<br>93<br>Experiential Marketing is an important trend upon entering the age of experience economy. With reference to a comprehensive survey of the researches in the pass, there are lack of concrete source about Experiential Marketing and of discussion or Experiential Marketing, Experiential Value, Customer Satisfaction, Brand Image and Behavioral Intention altogether, that’s the motive of this paper. This paper combines Experiential Marketing with Experiential Value, Customer Satisfaction, Brand Image and Behavioral Intention and discusses the causal relationship between

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Chang, Tzu-Fang, and 張慈方. "The Study of Customer Value, Relationship Quality and Donor’s Behavioral Intention: Evidence from One Children’s Hearing Foundation." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/84371217332914154576.

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碩士<br>銘傳大學<br>管理研究所碩士在職專班<br>98<br>Previous empirical studies of the discussion of “customer value” and “relationship quality” mainly focused on various industry-level profit-making enterprises, but rarely concentrated in the context of non-profit organizations (NPOs). However, as competition getting intensified in business sectors, NOPs are also facing fierce contest in acquiring their financial funds. The major source of financial funds of NOPs is largely from donations of business and individual donors. How to generate a stable and long-term oriented relationship with these donors in ord

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TantareeTangruethaiwanit and 陳依玲. "The Effect of Service Quality, Servicescape, and Attitudes toward Thai Massage on Customer Satisfaction and Behavioral Intention." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/56032006726044773545.

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碩士<br>國立成功大學<br>國際經營管理研究所碩士班<br>100<br>Thai massage is valuable knowledge for Thai people that incorporate the history and stories for a long time. Thai massage is one of the branches of Thai traditional medicine which was held as an essential role for treatment from the past until present. This study purposes to explore the Thai massage business and the relationship of service quality, servicescape, and attitudes toward Thai massage which influence customer satisfaction and behavioral intention. And, the attitudes toward Thai massage influence on behavioral intention. This study found that al

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Lun, Chen-Kai, and 陳凱倫. "A study on the factors affecting customer satisfaction and the relationship between customer satisfaction and behavioral intention- Using domestic car as an example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/tq9df3.

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碩士<br>銘傳大學<br>管理研究所<br>96<br>With advances of time and environment, people’ view of marketing is changed as well. Since the rising of consumer consciousness and highly competitive industry nowadays, the leading power of the market is transferred from the seller to buyer, that is, customer has the right to choose the product. 　　Zeithaml, Berry and Parasuraman (1996)have pointed out that the customers’ follow-up behavioral intention toward the product or service could be given the positive reputation, increased the quantity of purchase, willing to pay higher price and recommended others while th

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Cheng, Chih-Hao, and 鄭智豪. "The Influence of Store Image on Service Quality, Perceived Value, Customer Satisfaction and Customer Behavioral Intention – A Case Study of TokyoHands in Taiwan." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/06626720489835540717.

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碩士<br>國立澎湖科技大學<br>服務業經營管理研究所<br>99<br>The purpose of the study is to identify the overall store image of customers to TokyoHands in Taiwan, and discuss the influences of store image on service quality, perceived value, customer satisfaction and customer behavioral intention. This research takes the sample of customers who had been shopped in TokyoHands. 400 copies of questionnaire were distributed and 322 copies were returned (300 copies were effective). The data was analyzed by using structural equation modeling (SEM) to explore the causal relationship between variables. With regard to the ov

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Hung-Chin-Lien and 洪金蓮. "A Study of the Relationship among Service Quality, Customer Emotions,Satisfaction, and Behavioral Intention-The Case of Resort Hotel Customers in Kenting Area." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/49943327605767676021.

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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>98<br>More and more leisure relative industries are booming quickly in recent year. For this huge opportunity, hotel entrepreneur want to attract tourists by all means. Therefore, the main point of this research is to discuss the relationships of the quality, customer emotions, the customer degree of satisfaction, the behavior intention in the consuming process from the perception Ken-ting area leisure hotel consumers. According to carry out a survey of tourists who stays during March 20, 2010 to May 20, 2010, the study tools for the consumers "The questionnaire

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Lin, Chia-Yu, and 林家妤. "The Relationship among Service Quality , Customer Satisfaction , and Behavioral Intention – The Case of EDA Shopping Center in Kaohsiung." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/xxrg86.

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碩士<br>國立高雄應用科技大學<br>財富與稅務管理系<br>101<br>Shopping centers have been competing with one another fiercely in recent years. This study is to examine the service quality, customer satisfaction and continued purchase intention at EDA shopping center. Out of 400 answered questionnaires, 372 were deemed effective. By using LISREL statistical analysis software, research results showed that service quality through customer satisfaction has correlative effect on behavioral intention. Thus customer satisfaction is dependent on intermediate variables which promote the behavioral intention. As to the level o

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