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Gotowe bibliografie tematyczne / Customer Experience Fairness Retail Marketing tactics Trust

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Gotowa bibliografia na temat „Customer Experience Fairness Retail Marketing tactics Trust”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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Artykuły w czasopismach na temat "Customer Experience Fairness Retail Marketing tactics Trust"

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Qian, Ruiqi. "Decoding the Apple Inc: The Detailed Analysis of Innovation, Marketing, and Brand Image." Journal of Education, Humanities and Social Sciences 30 (April 19, 2024): 117–22. http://dx.doi.org/10.54097/cxytrv06.

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Apple Inc., a global leader in technology, was established in 1976 by Steve Jobs, Steve Wozniak, and Ronald Wayne. In its early years, it focused on personal computers, and Apple revolutionized the tech industry with its innovative product design, marketing, and retail approach. The company first gained its reputation with the products Apple I and II computers, and the introduction of the Macintosh in 1984 set it apart from the other products for its user-friendly interface.This paper provides an in-depth exploration of Apple Inc., focusing on the company's innovation strategies, marketing app

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Nguyen, Bang, and Philipp "Phil" Klaus. "Retail fairness: Exploring consumer perceptions of fairness towards retailers' marketing tactics." Elsevier, June 19, 2017. https://doi.org/10.5281/zenodo.812104.

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The concept of fairness has received great attention in consumer behavior research lately. However, the focus of these studies has mainly been the understanding of fairness in terms of pricing rather than exploring the consumers' perceptions of fairness itself. This study explores the consumers' perceptions of fairness as an outcome of a retailer's marketing tactics. Based on 36 in-depth interviews this study submits a conceptualization of retail fairness from the consumers' point-of-view. The concept of retail fairness constitutes of three dimensions and nine sub-dimensions, expanding our kno

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Mirando, U. J., and W. M. C. B. Wanninayake. "The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka." Sri Lanka Journal of Management Studies 5, no. 1 (2023). http://dx.doi.org/10.4038/sljms.v5i1.105.

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Nowadays, consumers are more concerned about how they feel while using a product package rather than the quality. Therefore, experiential marketing has started to gain acceptance as a new tactic for subverting standard marketing methods. Subsequently, trustworthiness towards the brand and loyalty from the consumers' side will be created. Furthermore, even in the retail industry creating a memorable experience is the most important challenge due to higher competition in the industry. However, if there are several studies conducted in several industries by revealing the available relationship be

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Singh, Dr Rajbinder. "The Role of Sensory Branding in Shaping Customer Loyalty: A Case Study of Starbucks." International Journal For Multidisciplinary Research 3, no. 1 (2021). https://doi.org/10.36948/ijfmr.2021.v03i01.45386.

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This paper investigates how sensory branding can contribute to customer loyalty, drawing on the case of Starbucks, and using only secondary data derived from company reports, marketing materials, and previous academic studies. Sensory branding, the practice of involving the consumer in sensory experiences has become a pivotal weapon in developing and sustaining a successful image and brand experience. Starbucks, famous for its unique multisensory environment, is an interesting example for us to explore how sensory cues could help in maintaining customer loyalty in the competitive coffee retail

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Ditstek, Innovations. "Florida's Custom Software Market: How AI Is Leading the Transformation." May 2, 2025. https://doi.org/10.5281/zenodo.15321238.

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The Dawn of a New Era in Florida’s Tech Landscape You can almost feel it in the air—something is shifting in Florida’s business environment. It’s not just the influx of startups or the blooming innovation districts sprouting across Miami, Tampa, and Orlando. No, it’s something deeper. Something smarter. Artificial Intelligence (AI) has quietly woven itself into the very fabric of custom software development in the Sunshine State, and the ripple effects are beginning to reshape the way enterprises operate, innovate, and grow. At the core of this evolution is a fund

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Części książek na temat "Customer Experience Fairness Retail Marketing tactics Trust"

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Yadav, Rohit, Geshwaree Huzooree, and Mohit Yadav. "The Integration of AI With IoT for Personalized In-Store Experiences in the Experience Economy." In Leveraging AI-Powered Marketing in the Experience-Driven Economy. IGI Global, 2025. https://doi.org/10.4018/979-8-3693-9561-5.ch009.

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This chapter explores the integration of Artificial Intelligence (AI) and the Internet of Things (IoT) in retail, collectively referred to as AIoT, and its transformative impact on in-store customer experiences. By combining AI's ability to personalize customer interactions with IoT's capacity to connect and optimize physical environments, retailers can enhance engagement, improve operational efficiency, and create seamless, data-driven shopping experiences. The chapter examines AIoT's role in driving personalized retail experiences, its impact on customer behavior, and the technological innov

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