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Książki na temat „Customer Experience Strategy”

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1

Shaw, Colin. Revolutionize your customer experience. Palgrave Macmillan, 2004.

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Diller, Stephen. Making meaning: How successful businesses deliver meaningful customer experiences. New Riders, 2008.

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Diller, Stephen. Making meaning: How successful businesses deliver meaningful customer experiences. New Riders, 2008.

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Popli, Sapna, and Bikramjit Rishi, eds. Crafting Customer Experience Strategy. Emerald Publishing Limited, 2021. http://dx.doi.org/10.1108/9781839097102.

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Shaw, Colin. Revolutionize Your Customer Experience. Palgrave Macmillan, 2004.

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Shaw, Colin. Revolutionize Your Customer Experience. Palgrave Macmillan, 2004.

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Shaw, Colin. Revolutionize Your Customer Experience. Palgrave Macmillan, 2016.

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8

Mildred, Raeann. Journey Mapping : Ideas for Providing a Memorable Customer Experience: Customer Experience Management Strategy. Independently Published, 2021.

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9

Rishi, Bikramjit, and Sapna Popli. Crafting Customer Experience Strategy: Lessons from Asia. Emerald Publishing Limited, 2021.

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Rishi, Bikramjit, and Sapna Popli. Crafting Customer Experience Strategy: Lessons from Asia. Emerald Publishing Limited, 2021.

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Rishi, Bikramjit, and Sapna Popli. Crafting Customer Experience Strategy: Lessons from Asia. Emerald Publishing Limited, 2021.

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12

B2B Customer Engagement Strategy: An Introduction to Managing Customer Experience. Springer International Publishing AG, 2023.

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13

Shields, Kerri. Customer Centric Strategy. eCampusOntario Open Authoring Platform, 2021.

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14

Macphail, Wilbert. Create a Customer Experience Strategy : How to Develop an Effective Customer Service Strategy: How to Improve Customer Service. Independently Published, 2021.

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15

Golding, Ian. Exceptional Customer Experience: Design a Customer-Focused Strategy to Increase Engagement and Sales. Kogan Page, Limited, 2023.

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Golding, Ian. Exceptional Customer Experience: Design a Customer-Focused Strategy to Increase Engagement and Sales. Kogan Page, Limited, 2023.

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17

Customer Experience Strategy: The Complete Guide from Innovation to Execution. Strativity Group, Inc., 2010.

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18

Frei, Brent, Kevin J. Corcoran, and Kevin Hoffberg. Firing Up The Customer : Aligning Brand, Strategy and Technology to Deliver the Extraordinary Customer Experience. McGraw-Hill Companies, 2003.

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Firing up the customer: Aligning brand, strategy and technology to deliver the extraordinary customer experience. McGraw-Hill, 2002.

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20

Zheglov, Alexei. Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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Zheglov, Alexei. Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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22

King, Katie. AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience. Kogan Page, 2022.

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23

Lawton, Robin L. Mastering Excellence: A Leader's Guide to Aligning Strategy, Culture, Customer Experience & Measu. C3 Excellence Publishing, 2018.

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24

King, Katie. AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience. Kogan Page, Limited, 2022.

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King, Katie. AI Strategy for Sales and Marketing: Connecting Marketing, Sales and Customer Experience. Kogan Page, Limited, 2022.

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Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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27

Zheglov, Alexei. Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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28

Zheglov, Alexei. Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2022.

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Zheglov, Alexei. Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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30

Customer Experience Strategy-The Complete Guide from Innovation to Execution- Hard Back. Strativity Group, Inc., 2010.

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31

Zheglov, Alexei. Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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32

Fit for Purpose: Synthesizing Customer Experience with Strategy for Accelerated Business Results. Blue Hole Press, 2023.

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33

Ivens, John, and Colin Shaw. Building Great Customer Experiences. Palgrave Macmillan, 2002.

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Ivens, John, and Colin Shaw. Building Great Customer Experiences. Palgrave Macmillan Limited, 2002.

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Shaw, Colin, and John Ivens. Building Great Customer Experiences. Palgrave Macmillan, 2002.

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Ivens, John, and Colin Shaw. Building Great Customer Experiences. Palgrave Macmillan, 2002.

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37

LaSalle, James. Unified Marketing Strategy: Unite Your Marketing, Advertising, Sales Messaging and Customer Experience Touchpoints. Lulu Press, Inc., 2022.

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38

Lawton, Robin L. Mastering Excellence: A Leader's Guide to Aligning Strategy, Culture, Customer Experience & Measures of Success. C3 Excellence, 2017.

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39

Bugtong, Allan. Your Music Based Marketing Strategy : How to Use Music in Your Marketing Strategy: Using Music to Enhanced Customer Experience. Independently Published, 2021.

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40

Gottbrecht, Liz. Influencer Marketing Center of Excellence: Expanding the Purpose of Influencer Marketing in Customer Experience Strategy. BookBaby, 2019.

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41

Solis, Brian, Travis Wright, and Chris J. Snook. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience. Wiley & Sons, Incorporated, John, 2017.

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Solis, Brian, Travis Wright, and Chris J. Snook. Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience. Wiley & Sons, Incorporated, John, 2017.

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43

Digital Sense: The Common Sense Approach to Effectively Blending Social Business Strategy, Marketing Technology, and Customer Experience. Wiley & Sons, Incorporated, John, 2016.

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44

Gilbert-Jamison, Theo. Six Principles of Service Excellence: A Proven Strategy for Driving World-Class Employee Performance and Elevating the Customer Experience from Average to Extraordinary. AuthorHouse, 2005.

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45

Strategic Development: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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Strategic Development: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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47

Subramaniam, Mohan. The Future of Competitive Strategy. The MIT Press, 2022. http://dx.doi.org/10.7551/mitpress/14129.001.0001.

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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era. How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit fr
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48

Leadership, Management and Data Strategy: Branding, Selling, Social Media Psychology, DM9, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2022.

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Leadership, Management and Data Strategy: Marketing, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience,TR5 Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Tran. Independently Published, 2022.

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Marketing: Growth Hacking, Branding, Selling, Social Media Psychology, Data Analytics, Customer Experience, Competitive Advantage, Lean Startup Strategy, Online, Internet and Digital Transformation. Independently Published, 2021.

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