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Rozprawy doktorskie na temat „Customer share”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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Sethapan, Wathanee. "The study of customer share marketing." CSUSB ScholarWorks, 2004. https://scholarworks.lib.csusb.edu/etd-project/2701.

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This project will describe the nature of customer share marketing, its advantages and disadvantages. The project discusses how the marketing theme is graduating customers from market share marketing to customer share marketing and the use of customer share marketing to retain and grow existing customers.

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Maggon, Mohita. "Customer satisfaction, relationship share and customer attitude in context of customer relationship management: a study of Indian hotels." Thesis, IIT Delhi, 2016. http://localhost:8080/iit/handle/2074/7230.

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Wright, Michelle Christine. "Social Media Data Strategies Bankers Use to Increase Customer Market Share." ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/7356.

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Banking leaders who fail to implement social media data-driven marketing strategies lose opportunities to increase customer market share through customer acquisition and retention, improved customer service, heightened brand awareness, customer cocreation, and relationship management. The purpose of this multiple case study was to explore strategies banking leaders used to integrate social media analytics into marketing strategies to increase customer market share. The target population was 6 senior bankers from 2 banks in the mid-Atlantic region of the United States, with a significant social

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Höler, Lisa Marie, and zu Hörste Christin Meyer. "Customer data in the European fashion industry : Investigation of students’ willingnessto share customer data in the fashion e-commerce." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-10195.

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The present thesis aims to investigate students’ willingness to share customer data in the fashion e-commerce. Special attention is given to the way trust, benefits and law regulations are discussed in this context. An inductive approach was applied utilizing focus group discussions. The goal of the empirical study was to gain insights in the way students argue about customer data and which feelings are involved. The study highlights findings in the key areas trust, benefits and law regulations. A shift of customer trust from brands to recommendations could be observed. In terms of benefits, f

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Nukpezah, Daniel, and Cephas Nyumuyo. "What Drives customer loyalty and Profitability? Analysis of Perspectives of retail customers in Ghana's Banking Industry." Thesis, Blekinge Tekniska Högskola, Sektionen för management, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-1190.

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Customer loyalty as a concept is a critical strategic option in today’s competitive environment. It is no surprise therefore that managers and researchers have increased their study and understanding of the concept as a strategic marketing imperative over the past decades to capture market share and improve profitability. Indeed the theoretical perspective is that competitive pricing as well as company image and reputation contribute to customer satisfaction and that service quality along a number of pathways drives customer loyalty and profitability thus: service quality--> customer satisf

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Kim, Wansoo. "Customer share of visits to full-service restaurants in response to perceived value and contingency variables." Diss., Manhattan, Kan. : Kansas State University, 2009. http://hdl.handle.net/2097/1365.

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Leuschner, Rudolf. "The Impact of Product, Price, Promotion and Place/Logistics on Customer Satisfaction and Share of Business." The Ohio State University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=osu1291203718.

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Begalle, Mary S. "Effectiveness of relationship marketing bonding tactics in predicting customer share in the public sector school foodservice market." [Ames, Iowa : Iowa State University], 2008.

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Sivakumar, Soumya. "CUSTOMERS BEHAVING BADLY: COMPLIANCE, RETENTION, AND REVENUE CONSEQUENCES OF PROBLEM CUSTOMERS AND FRONTLINE EMPLOYEE PROBLEM SOLVING." Case Western Reserve University School of Graduate Studies / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=case1171908347.

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Hwang, Jinsoo. "Brand preference and its impacts on customer share of visits and word-of-mouth intention: an empirical study in the full-service restaurant segment." Diss., Kansas State University, 2011. http://hdl.handle.net/2097/12207.

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Doctor of Philosophy<br>Department of Hospitality Management and Dietetics<br>Chihyung Ok<br>This study attempted to investigate antecedents and consequences of consumers’ utilitarian and hedonic attitudes toward restaurant brands and to examine the effects of brand prestige on brand preference and word-of-mouth intention with customer involvement as a moderator. In study 1, to investigate the antecedents and consequences of consumer attitudes toward restaurant brands in the full-service restaurant, this study proposed, based on existing theoretical premises, significant interrelationships am

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Hnidáková, Kristýna. "Hodnocení obchodní výkonnosti podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-223759.

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This master´s thesis deals with measurement of business performance of the company. The theoretical part of the thesis is focused mostly on the importance of the customer value and on the comparison of individual approaches to its management. In the analytical part these approaches are applied to the company in order to identify qualities and failures of its business performance. The results are then the base for suggestions to improve the current situation.

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Blommegård, Håkansson Camille, and Veronica Aldorsson. "Kundernas förtroende för Private Banking : Nordeas uppfattning av värdeskapande för kunden i form av riskhantering." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-18947.

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Private Banking är en banktjänst för förmögna individer och företag som syftar till att hjälpa dem med förvaltning av deras kapital men även andra tjänster såsom hjälp med deklarationer. Storbanker idag kämpar med att återfå kunders förtroende efter finanskrisen 2008 och fokusen på riskhantering har blivit viktigare. Kunder har blivit mer känsliga för risker och därmed försöker banker dra fördel av detta genom att skapa värde i riskhanteringsprocessen. I detta värdeskapande eftersträvar man en bra relation till kunden som därmed kan generera i ökade marknadsandelar. Vår problemformulering i u

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Schmidt, Robert Christian. "Competition in markets with demand rigidity." Doctoral thesis, Humboldt-Universität zu Berlin, Wirtschaftswissenschaftliche Fakultät, 2008. http://dx.doi.org/10.18452/15796.

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Diese Dissertation setzt sich aus fünf Forschungspapieren zusammen. Jedes Kapitel enthält ein Papier. Das erste Kapitel untersucht den Zusammenhang zwischen der Größe des Kundenstamms einer Firma und ihrem Gewinn in einem Markt mit Wechselkosten. Entgegen unserer Intuition wird gezeigt, dass Firmen nicht immer von einer Vergrößerung ihres Kundenstamms profitieren, weil diese die Intensität des Wettbewerbs beeinflusst. Kapitel 2 führt eine ähnliche Untersuchung durch, aber für einen Markt, in dem die Konsumenten unvollständig über die Standorte der Anbieter informiert sind. Es zeigt sich auch h

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Kovárníková, Jaroslava. "Návrh marketingové strategie pro firmu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222134.

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The object of this Master´s Thesis is proposal of shopping centre´s marketing strategy. Theoretic part deals with the issue of a retail trade and marketing planning. Current state analysis are made in practical part, which is the main resource for shopping centre´s marketing strategy proposal and second floor remodeling.

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Šiška, Jakub. "Marketingovo-produktová strategie společnosti Mediahost na domácím trhu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223667.

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Tato diplomová práce navrhuje marketingovou strategii pro firmu Mediahost podnikající v oboru hostingových služeb. Strategie je zaměřená na slovenský, tedy pro společnost domácí trh. Strategie je podložená příslušnou analýzou. V tomhle případe byl použit “seven Cs” model, taktéž znám jako Compass model, a to spolu se SWOT analýzou. Strategie navrhuje komplexní marketingovou strategii odrážející současné prostředí hostingového trhu.

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Jung, Seungho. "An Empirical Investigation of Tools and Joint Practices Used in Managing Customer-Supplier Relationships." Diss., Virginia Tech, 1997. http://hdl.handle.net/10919/40384.

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The purpose of this research was to study customer-supplier relationships, and particularly their partnerships, to help managers and practitioners successfully design, develop, implement and deploy tools and joint practices for their upstream systems. To achieve this purpose, a total of 1,811 (potential mailed survey questionnaire respondents) and 7 (structured interviewees) managers who are responsible for purchasing, sales/ marketing, quality-related, and production- or operations-related functions of U.S. private manufacturing companies in SIC 35, 36, and 37 were used to collect qualitativ

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Dvořáková, Monika. "Vliv zákaznické spokojenosti a dalších ukazatelů na tržní podíl společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192443.

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In the present hypercompetitive market environment of car producers established especially at the developed west european markets is very difficult to gain new customers and increase the market share. The car producing companies have to build and increase customer loyalty to ensure the sustainable growth of market share in the future. One possibility how to improve customer's loyality to brand is to provide the highest standard at both sales and service department and carefully monitor the customer satisfaction. From the satisfaction and performance indicators of the car producing company is p

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Vallaud, Thierry. "La rentabilité de la fidélisation du consommateur : 3 essais complémentaires." Thesis, Paris, CNAM, 2013. http://www.theses.fr/2013CNAM0873/document.

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Dans cette thèse sur travaux, l’auteur part de deux travaux précédents sur la rentabilité de la fidélisation et la détermination du potentiel client pour faire un constat : une partie de la rentabilité de la fidélisation et du potentiel pour une marque est basée sur la part captable du chiffre d’affaire fait à la concurrence ; le taux de captation.Dans ce nouveau travail il s’agit de montrer que le taux de captation est basé sur l’élasticité du taux de nourriture. A partir d’une analyse de la littérature et de plusieurs modélisations sur des données de panel scannérisées, l’auteur démontre, su

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Theißing, Florian. "Shared Servicespace : arbeits- und akteursorientierte Gestaltung computerunterstützter Kundeninteraktion /." Aachen : Shaker, 2007. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016391492&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Brady, Elaine Mary. "Lifting the blaincéad on breastfeeding: Can mobile technology address the customer experience of shame in Ireland." Thesis, Queensland University of Technology, 2019. https://eprints.qut.edu.au/131607/1/Elaine_Brady_Thesis.pdf.

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The World Health Organization (WHO) recommends that mothers exclusively breastfeed for the first 6 months of an infant’s life with Irish breastfeeding rates among the lowest in Europe, partly due to the experience of shame. This research draws on literature from the fields of Social Marketing, Shame, Customer Experience, Social Support, and Computer-Mediated Communication and examines how social marketing and mobile technology can be used to reduce shame to improve the breastfeeding experience and encourage new mums to breastfeed for longer periods of time. The findings from semi-structured in

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Nompozolo, Nikiwe Nomapelo. "The value of shared corporate services in improving patient care." Thesis, Rhodes University, 2009. http://hdl.handle.net/10962/d1003844.

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This case study was undertaken from mid 2003 to December 2005. It investigates the influence of the Corporate Services Centre (CSC) on customer (patient) service quality in the East London Hospital Complex (ELHC). This approach was justified on the basis that even though most patients do not have enough knowledge of clinical practices in order to make an accurate assessment on their quality, the same patients would readily appreciate factors such as faster turnaround times, drug availability and cleanliness. The study focuses on both service providers and end users for a quality health service

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Soalheira, Joseph. "Shared services and the competitive advantage of the firm." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/200040/1/Joseph_Soalheira_Thesis.pdf.

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Using a new paradigm, this research demonstrates how a Shared Services Organisation (SSO) can create new rents and profits for the firm by providing a new Shared Services Model, framework and principles that add new knowledge to Strategic Management, demonstrating that a SSO can add competitive advantage to firms by adding new profit sources through commoditisation of internal services.

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Hutt, Molly B. "Nom nom nomoi : food, identity, and shared custom in Herodotus’ Histories." Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/62901.

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Herodotus attributed much significance to the subjects of food and foodways. With the possible exception of death-related rituals, foodways are the only genre of custom that Herodotus covers in substantial detail for every society which he describes at length, and they are an important component of ethnicity and identity in both his explicitly ethnographical logoi and his narrative generally. The two most well-known sources on food and identity in Herodotus, François Hartog’s Le miroir d’Hérodote (1980, English 1988) and Brent Shaw’s “Eaters of Flesh, Drinkers of Milk” (1982) take Herodotus’ d

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Fross, Bradley K. "Splash-2 shared-memory architecture for supporting high level language compilers." Thesis, Virginia Tech, 1995. http://hdl.handle.net/10919/42064.

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<p>Modem computer technology has been evolving for nearly fifty years, and has seen many architectural innovations along the way. One of the latest technologies to come about is the reconfigurable processor-based custom computing machine (CCM). CCMs use field programmable gate arrays (FPGAs) as their processing cores, giving them the flexibility of software systems with performance comparable to that of dedicated custom hardware. Hardware description languages are currently used to program CCMs. However, research is being performed to investigate the use of high-level languages (HLLs), such as

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Bede, Selamawit. "Exploring Social Entrepreneurship : A Case Study about Legitimacy from a Consumer Perspective." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-221607.

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This thesis is focused on the derivation of a new approach to business. Emphasis is put on organizations contributing to both economic success as well as social progress. This dual financial and social value creation is referred to as social entrepreneurship. Increased attention and inclusiveness of the concept has led to confusion regarding the means of organizations acting within the recited phenomenon. Organizations are met with skepticism and are questioned in the matters of legitimacy. Differences of opinion centralize on whether companies invest these resources because it is demanded, b

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Krejčová, Jitka. "Vliv zavedení konceptu Corporate Social responsibility a Creaiting Shared Value na spotřební chování zákazníků ve vybrané firmě." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193380.

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This thesis deals with the practical implementation of the concept of Corporate Social Responsibility (CSR) and Creating Shared Value (CSV) into the business activities of Nestlé Česko, s. r. o. The thesis offers a brief introduction of the two mentioned concepts, their basic principles and implementation process. The application is shown at Nestlé example, this company is devoting to the area of Corporate Social Responsibility and Creating Shared Value for a long time. The thesis provides basic overview of the Nestlé activities in this area. In the second half of this paper are presented the

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Bowring, Natalie Erin. "Back on the market: Understanding heterosexual mature adult protective sexual behaviours." Thesis, Queensland University of Technology, 2020. https://eprints.qut.edu.au/202020/1/Natalie_Bowring_Thesis.pdf.

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More heterosexual mature adults are re-entering the dating market with liberal sexual attitudes, low perceptions of risk and limited experiences of condom use. This research uses social marketing and sexual health literature to explore their experiences of condom use. The research revealed that connection, desire, and gratification determine condom use behaviour. Theoretical contributions include: the customer experience elements of condom use, the shared sphere of sexual experience, and the anti-experience of condom use. The result of this research is a deeper understanding of heterosexual ma

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Hauger, Michael. "Net income, risk and business plan for Hauger farm." Thesis, Kansas State University, 2014. http://hdl.handle.net/2097/17401.

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Master of Agribusiness<br>Department of Agricultural Economics<br>Bob Burton<br>The purpose of this thesis is to compare the net income and risk associated with custom farming, cash rent, and crop-share. This analysis will help provide insight on the best option for my 40 acres of farm land, which I recently was given from my mother. The 40 acres is located in Codington County, SD and has been previously in a corn, soybean, and wheat rotation. Another goal of the thesis is to create a business plan for Hauger Farm, which will lay out the activities involved for custom farming. The 40 acre

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Okyay, Gaye. "Women Victimization: In The Case Of Family Honor In Turkey." Master's thesis, METU, 2007. http://etd.lib.metu.edu.tr/upload/2/12608335/index.pdf.

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This study is conducted in order to obtain information on the causes and methods of killings grounded by honor, and through which processes and by whom these killings are realized. The rationale behind honor killings is based on a primitive understanding of justice. The relatives of the killed person assume the honor of their family, clan etc. is cleaned, and justice achieved. What may be the reasons of the persistence of such an understanding of justice in present day? In trying to answer this question, the meaning and perception of the concept of honor, the social and historical roots of the

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McDowell, Bryan Patrick. "Application of a Custom-Built, 400 MHz NMR Probe on Eagle Ford Shale Core Plug Samples, Gonzales and La Salle Counties, Texas." Thesis, Colorado School of Mines, 2018. http://pqdtopen.proquest.com/#viewpdf?dispub=10790511.

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<p> Nuclear magnetic resonance (NMR) has become an increasingly important tool for estimating porosity, permeability, and fluid characteristics in oil and gas reservoirs since its introduction in the 1950s. While NMR has become common practice in <i>conventional</i> reservoirs, its application is relatively new to <i>unconventional</i> reservoirs such as the Eagle Ford Shale. Porosity and permeability estimates prove difficult in these exceptionally tight rocks and are routinely below the detection limit and/or resolution of low frequency (2 MHz or less) NMR. High frequency (400 MHz) NMR has b

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Nascimento, Tiago Reis do. "Análise ao comércio da União Europeia para o Japão no período 2012 a 2017 no âmbito do Economic Partneship Agreement." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/19799.

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Mestrado em Economia Internacional e Estudos Europeus<br>O presente trabalho irá incidir a sua análise no acordo de livre comércio entre a União Europeia ? UE - e o Japão - EU - Japan, Economic Partnership Agreement. Ambas as economias aqui analisadas enfrentam atualmente uma série de novos desafios que surgiram com a alteração do mapa geopolítico, em especial, com o surgimento de potências económicas como a China. Partindo de uma análise sobre as relações históricas, abordamos o foco económico e político de ambos os parceiros, e retiramos conclusões com a análise dos atuais fluxos de comércio

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Ashraf, Mujeeba. "Experiences of young adult Muslim second generation immigrants in Britain : beyond acculturation." Thesis, University of St Andrews, 2016. http://hdl.handle.net/10023/8099.

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This research is an attempt to understand the living experiences of young adult Muslim SGIs, in Britain. This research advocates to understand their living experiences from the perspective of social identity approach which discusses multiple dimensions of identity, unlike acculturation theory which focuses on a mono dimension of identity. This research introduced a multiple social identity model for Muslim SGIs. Contrary to the previous literature, the first study, the interview study, revealed that they explained their conflicts with their non-Muslim British peers and with their parents on th

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Huang, Jin-Cong, and 黃進聰. "Studying the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share- An Example of Star Bookstore." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/88341936499954649448.

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碩士<br>佛光人文社會學院<br>管理學研究所<br>94<br>It has been a long story of rental bookstore in Taiwan. There are a lot of changes in the industry to date since the 1950s. These changes have followed the economic development of Taiwan over the past 50 years. Furthermore, the consumer converted to the active participant from the passive one. Customer relationship management has become the only effective way for enterprise to survive and develop. Nowadays, there are a lot of large-scale chain rental bookstores who pay much attention to keeping good customer’s relation. They use all kinds of relationship marke

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Hung, Ya-Ting, and 洪雅婷. "Store Attribute Beliefs as a Tool for Gaining Customer Share." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/80121990391142083275.

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碩士<br>國立成功大學<br>國際企業研究所碩博士班<br>94<br>In today’s competitive environment, marketers have to pursue a variety of specialized strategies to strive. Therefore, “Customer share of wallet” becomes a great indicator for marketer. In this study, we want to know what factors have influence on customer share. Although there were many studies discussing the topic of customer share, they were all unilateral and in short of integration. Therefore, in this study, we try to use a new viewpoint to discuss customer share. We use store attribute beliefs to examine whether consumer’s perceptions about the sh

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Lu, Chian-Hong, and 盧建宏. "A Study on Customer retention and Customer share influenced by Customer satisfaction, Customer loyalty and Affective commitment－take life insurance industry for example." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/37148247133487608007.

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碩士<br>國防管理學院<br>資源管理研究所<br>94<br>In past product guidance time, when the enterprise sells the product, they emphatically product quality. Today the customer guides time, if only emphasizes product itself the characteristic and the quality, but neglected has purchased in front of the product in the customer the service flow, completely satisfied the customer as if with difficulty. Therefore besides the product itself characteristic and the quality, the customer purchases in front of the product the service flow should also have the important influence. This discussion key point namely is discus

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Tsai, Chung-Chih, and 蔡忠志. "A study of how customer power influences Customer Support engineers'' willingness to share knowledge." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/79792584526313932217.

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碩士<br>國立中央大學<br>工業管理研究所碩士在職專班<br>100<br>Knowledge has become one of the key factors to sustain the organization’s competitive advantage. To encourage employee in an organization to share their knowledge, past studies have discussed reward systems, self-efficacy, and social norm. However, customer power could affect an organization’s decisive adoption. Thus, this study considered social power and integrated social power theory. Additionally, we integrated social exchange theory and social cognitive theory to examine personal motivation and knowledge self-efficacy. After this study collected and

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MingCheng and 鄭明. "The Relationships among Customer Relationship, Share Value, Relationship Commitment, Trust, Customer Satisfaction and Customer Loyalty – An Example of Taiwan Car parts Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/20824922428160488082.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>100<br>The purpose of this research was to explore the relationships among customer relationship, share value, relationship commitment, trust, customer satisfaction and customer loyalty, and take the Taiwan automotive spare parts industry for example. In recent years, the relevant researches of customer relationship create topic continuously. The enhancement of customer relationship will improve customer satisfaction and loyalty. The improvement of customer satisfaction and loyalty has been regarded as an important indicator of competitiveness and profitabil

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Chiang, Lan-hsiang, and 江蘭香. "Brand Loyalty Analysis Based on the Concept of Total Share of Customer." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/82397607357096425154.

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碩士<br>國立臺灣科技大學<br>資訊管理系<br>91<br>Brand loyalty can be defined based on either behavioral measures or attitudinal measures. Attitudinal measures of brand loyalty incorporate consumer preferences and dispositions toward brands to determine levels of loyalty. However, consumer preferences may change over time due to the changes in mood, taste, or anticipated product use. As a result, the attitudinal measures of brand loyalty may not be as accurate as the behavioral measures of brand loyalty. We therefore adopt the approach of the behavioral measures of brand loyalty in our thesis.

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Mendoza, Jesus, and Daniel Gonzalez. "Performance of Customer Reward Programs on the Swedish Grocery Retail Market." Thesis, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:bth-13239.

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Customer Reward Programs (CRP) have increasingly been used in many industries and markets worldwide with the purpose of gaining customers and retaining their loyalty through repeated purchases in exchange of rewards. Currently, most of the retailers in the Swedish grocery store sector have implemented CRP of different types, from simple discount-based programs to complex multipartnership structures. Previous works have been carried on the competitiveness of the grocery retail market in Sweden, but these haven’t addressed the role of the CRP. Therefore, the objective of this thesis was to analy

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Lin, Chia-Chi, and 林佳琦. "The Study on Relationship Among Customer Satisfaction and Service Quality、Customer Loyalty、Marketing Strategy and Marketing Share of Credit Card Consumer." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/00264139972137529249.

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碩士<br>朝陽科技大學<br>財務金融系碩士班<br>100<br>As consumer habits change, the credit card has become one of the consumers the most convenient payment tool. The issuing bank becomes saturated credit card market place, customer satisfaction and service quality, customer loyalty, marketing strategy has become the most important topics of the issuing bank. Relevant literature and questionnaires empirical results of this study to investigate the correlation between customer satisfaction and service quality, customer loyalty, marketing strategy and market share, the Greater Taichung area have a credit card cust

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Carrapiço, Daniela Coelho. "Assessing the willingness of customers to share their data in exchange for the free use of mobile Apps." Master's thesis, 2020. http://hdl.handle.net/10362/110810.

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Dissertation presented as the partial requirement for obtaining a Master's degree in Information Management, specialization in Knowledge Management and Business Intelligence<br>The market of free mobile apps is vaster than the paid ones, gathering data in exchange for its use, leaving to wonder if that disclosure is worthwhile. This study aims to understand the tradeoff people are willing to accept between their privacy and the free use of a smartphone app. The proposed model was empirically evaluated using data from 331 valid questionnaires and tested with Partial Least Squares. Results s

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Yan, Sui-Hui, and 嚴穗慧. "The Research of Relational between Market Share and Customer Perceptions of Quality from Network Externality and Involvement Perspective." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/24152382211722707009.

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碩士<br>國防管理學院<br>資源管理研究所<br>89<br>Our research point is to through network external and different types of consumers involve to studies the relation of market share and consumer perceptions of quality. According to (Hellofs, 1999) research, the relation of market share and consumer perceptions of quality were fully influence by network externality, when product possess directly network externality, market share and consumer perceptions of quality were positive and have negative relation, in the other word, most research support the hypothesis of market share and consumer perceptions of quality

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Chang, Kuan-Chen, and 張官臻. "An optimal budget allocation decision support system for balancing short-term market share and long-term customer equity." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/10036500888476439378.

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碩士<br>國立中興大學<br>行銷學系所<br>104<br>Based on the Tsao model, this study explores optimal budget allocation aimed at balancing short-term market share and long-term customer equity. A budget allocation decision support system is developed to provide managers the requisite tools to perform optimal budget allocation by balancing short-term market share and long-term customer equity. Taking Apple and Samsung’s mobile market as a study case, we present a simulation illustrating how the decision support system works in practice. The system not only allows managers to optimize budget allocation under a l

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Pei-IngLi and 李佩穎. "Why do People Share? Analysis of Touch-Points of Asian Consumer Joining the Sharing Economy – Customer Journey Perspective." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/x2dpsd.

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碩士<br>國立成功大學<br>企業管理學系碩士在職專班<br>106<br>The purpose of this study is to explore the factors that influence customers of using the sharing-economy platform. Our study adopted the Customer Journey Mapping that has not been used in the past research on the sharing-economy platform field. Using Customer Journey Mapping as the framework of this research, we divided the process of using the sharing-economy platform into three stages, before the transaction, during the transaction, and after the transaction. Our study categorized influential factors by means of touch-points and explored which factors

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Madhovi, Previledge Garikai. "Assessing the effectiveness of customer relationship management (CRM) in the hotels in Pretoria." Diss., 2014. http://hdl.handle.net/10500/13824.

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This study is set out to assess the effectiveness of customer relationship management (CRM) in the hotel industry. Relying on the integration of several CRM scholars, the study seeks to answer questions about the relationship between CRM and performance. A mixed research method approach was adopted. The research targeted 106 hotels in Pretoria. 47 responses were received from the hotel personnel who answered the questionnaire. The findings of the survey clearly indicate that hotel performance is dependent on CRM, as shown in the variance of performance levels in line with the level of CRM prac

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Ribeiro, Afonso De Oliveira Pinheiro. "Consulting project for the marketing Oil department of Galp Energia: boosting customer loyalty by increasing value perception and incentivizing purchase frequency reformulating a value proposition to increase share of tank based on concept testing and client feedback." Master's thesis, 2020. http://hdl.handle.net/10362/111543.

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To build a new value proposition for Galp+, several concepts were analyzed based on their expected impact –measured by the clients’ stated probability of increasing consumption at Galp –and the feasibility of implementation. Using the concepts with the best impact/feasibility ratio, a new value proposition was built. The goal of the new proposal is to incentivize purchase frequency, increasing Galp’s share of tank by, through a higher perceived discount and a direct incentive to repeatedly purchase at Galp, make customers transfer transactions from the competitors to Galp. According to the est

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Ibrahem, Hashim Essa. "Corporate branding dimensions & customers‟ willingness to share brand content online." Master's thesis, 2016. http://hdl.handle.net/10071/13380.

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The purpose of this study is to develop and empirically test a theoretical framework that captures the impact of corporate branding dimensions on customers' willingness to share brand content online . Despite the increasing popularity of online communication, factors critical to such a new communication medium remain largely unknown. Why a content got viral and others didn't?. This dissertation examines two of the critical factors, namely corporate branding dimensions and customers' motivations to share brand content online. Conceptualizing the act of sharing brand content as a special c

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Yu-Ting, Liu, and 劉俞婷. "The Relationships Among Brand Identity, Shared Responsibility and Customer Loyalty." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/23916681595637503800.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業管理碩士在職專班<br>102<br>When customers consume in brand identity restaurant, due to the service is inseparability, means that customers and service providers rely on each for successful exchange. In the social exchange theory, the customers want to get the better service and good mood, they need to have the empathy with service provider to exchange the successful service , to have customer loyalty. The objects were 189 people consume in the famous food and beverage industry as-sociation. The instrument adopted to collect data for this study was questionnaire investigatio

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-Yu, Hsiao, and 徐筱郁. "The Impact of Share Repurchases Announcements on Firm’s Rivals, Suppliers, and Customers." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/16669366634745357720.

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碩士<br>國立中央大學<br>財務金融研究所<br>95<br>We investigate the upstream and downstream wealth effects of repurchase announcements from 1996 to 2005. We construct a data set that identifies the corporate customers, suppliers, and rivals and use this data set to examine their cumulative abnormal returns during the announcement period. The abnormal returns to the overall sample of rival, customer, and supplier are negative. The sub-sample of rivals provides an evidence to support the information signaling hypothesis and the free cash flow hypothesis. In addition, competitive effect is stronger than contagio

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Hou, Wei-yi, and 侯威宜. "The Impact of Share Repurchase Announcements on Firm''s Rivals, Suppliers, and Customers." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/82608494454976637366.

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碩士<br>國立中央大學<br>財務金融研究所<br>97<br>We investigate the market reaction of the share repurchase announcements to firm’s rivals, customers, and suppliers from 1997 to 2007. The rivals and supply chain we identified is according to the benchmark input-output accounts and the data set is used to examine the market reaction during the announcement period. During different periods, all reactions we get are significantly negative. The subsample further indicates that competitive effect dominates contagion effect. Furthermore, we find both the positive and negative reaction could spread out to their sup

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