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Artykuły w czasopismach na temat „Internet marketing environment”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

KOVALCHUK, S., Y. GALYUK, and M. SYBACHEV. "INTERNET MARKETING AND INTERNET MARKETING TOOLS IN MODERN CONDITIONS." Herald of Khmelnytskyi National University. Economic sciences 286, no. 5 (2020): 7–10. https://doi.org/10.31891/2307-5740-2020-286-5-1.

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Marketing is evolving every day and its modern form is a synthesis of classical marketing, programming, design, analytics, journalism, psychology, and other fields. The activity takes place in the VUCA world (abbreviation from volatility, uncertainty, complexity, and ambiguity) in the 21st century, which is characterized by the complex and dynamic rhythm of the modern world. That’s why the question of implementation of internet marketing remains relevant in modern conditions. It is determined that internet marketing is a variety of measures in the Internet environment to promote business devel

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Kuzminov, Stefan K. "MARKETING TECHNOLOGIES IN THE INTERNET ENVIRONMENT." Ekonomika i upravlenie: problemy, resheniya 3/8, no. 156 (2025): 188–93. https://doi.org/10.36871/ek.up.p.r.2025.03.08.021.

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The article is devoted to the study of the current state and trends in the development of the media market in the Russian Federation with a special focus on the fast-growing segment of digital communications, in particular, the Telegram platform. With the transformation of media content consumption due to digitalization, changes in user behavior and political and economic factors, Telegram has become one of the key channels for information distribution and advertising. The article provides a comprehensive analysis of the structure of the Russian media market, including traditional and new medi

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Rowley, Jennifer. "Remodelling marketing communications in an Internet environment." Internet Research 11, no. 3 (2001): 203–12. http://dx.doi.org/10.1108/10662240110397017.

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Jukova, Evgeniya, and Lyudmila Bogatyreva. "The choice of marketing communication tools in the internet environment." Economy under Guard 2023, no. 4 (2023): 28–34. http://dx.doi.org/10.36511/2588-0071-2023-4-28-34.

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The article discusses modern approaches to the use of marketing communications tools to promote goods and services on the Internet. Internet marketing tools are distinguished depending on the type and goals of promotion. The differences between Internet communication tools for the industrial and consumer markets are revealed. Recommendations are being developed for the inclusion of Internet marketing tools in a comprehensive marketing communications strategy.

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Zhao, Junjie, Pingshui Wang, and Peigang Liu. "Research on User Emotion Marketing in Internet Environment." Business, Management and Economics Research, no. 74 (December 19, 2021): 120–24. http://dx.doi.org/10.32861/bmer.74.120.124.

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Emotional marketing is consistent with the trend of "product-centered" to "user-centered" marketing. In the past, marketing was more concerned about the function of products. Now, it is based on users’ emotions and humanistic care to achieve marketing purposes. According to data, more than 80% of purchases are based on emotional emotions rather than rational logic, and most purchases are triggered by emotions. Users also have different reactions to marketing information under different emotions. The emotional response degree of female customers is stronger than that of male customers in both p

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Berezyuk, Vitaliy, and Andriy Donets. "Marketing communications in the Internet environment: the essence and problems of integration." Marketing and Digital Technologies 1, no. 7 (2023): 120–27. http://dx.doi.org/10.15276/mdt.7.1.2023.9.

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The aim of the article. The purpose of this article is to specify and update the categorical apparatus respecting Internet marketing, based on the authors' approach to the classification of integrated marketing communications on the Internet. Furthermore, the authors determine key indicators of success in the implementation of integrated promotion models at enterprises. Analyses results. The article is designed to research the essence of the categories "Internet marketing" and "Internet communication". These categories were analyzed and clarified from the perspective of their systematic connec

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Kovalev, Valentin, Ievgen Neiman, Maksym Dubovenko, and Oleksandr Kaylyuk. "Approaches for the companies’ promotion in the modern business environment." Vìsnik Sumsʹkogo deržavnogo unìversitetu 2024, no. 1 (2024): 60–70. http://dx.doi.org/10.21272/1817-9215.2024.1-06.

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In today's competitive market, promoting goods and services online is crucial to most companies' business strategies. Therefore, it's essential to understand and systematise digital marketing tools' principles, advantages, and disadvantages to optimize marketing strategies effectively. These tools allow businesses to adapt to market changes quickly, ensuring efficient use of the advertising budget and high returns on investment. Additionally, Internet marketing enables the creation of personalised approaches to customer interaction, boosting their loyalty and satisfaction. Internet marketing,

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Ištvanić, Marin, Dominika Crnjac Milić, and Zdravko Krpić. "Digital Marketing in the Business Environment." International journal of electrical and computer engineering systems 8, no. 2 (2017): 67–75. http://dx.doi.org/10.32985/ijeces.8.2.4.

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Promotion of products has become an increasingly important component in the new digital age, mostly thanks to digital marketing. The traditional form of marketing is lagging behind digital marketing, which offers users new opportunities like personalized messages or answers to a search query. There are several ways to advertise on the internet, and in this paper, ways and tools will be presented that allow digital advertising as well as their advantages and disadvantages. Specifically, search engine optimization, search engine marketing, display advertising, social networking marketing and e-m

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Gumerov, Emil A., and Evgeniya E. Jukova. "Systematic Analysis of the Organization of Marketing Activities in a Competitive Environment." Journal of Modern Competition 16, no. 5 (2022): 84–98. http://dx.doi.org/10.37791/2687-0657-2022-16-5-84-98.

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The Industrial Internet of Things is irreversibly transforming the economy. New strategic opportunities derived from the high-speed streams of Big Data of the Industrial Internet of Things are changing the boundaries of industries, creating opportunities for new strategic decisions, including in marketing. The use of Industrial Internet of Things technologies in marketing is of interest. The continuous interaction of devices and programs connected to the Internet and controlled by their own intelligent systems gives the marketing system the ability to automatically manage the effectiveness of

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Bondarenko, Valerii, Nadiia Reznik, and Oleksandr Lutsii. "Prospects for the introduction of internet- marketing in the marketing activities of agricultural enterprises." Actual problems of innovative economy and law 2024, no. 2 (2024): 83–89. https://doi.org/10.36887/2524-0455-2024-2-15.

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This article aims to study the prospects for introducing Internet marketing into the marketing activities of agricultural enterprises and to determine its potential for improving the competitiveness and efficiency of these enterprises. The article uses the analysis of literature sources, study of scientific articles and practical studies, and analysis of statistical data and empirical observations. The article examines the prospects of introducing Internet marketing into agricultural enterprises’ marketing activities, revealing its main advantages and possible strategies for achieving success

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Kostynets, Iuliia, and Bogdan Kolesnyk. "SOCIAL NETWORKS AS TOOLS OF MARKETING COMMUNICATIONS IN THE DIGITAL ENVIRONMENT." Actual Problems of Economics 1, no. 223 (2020): 102–8. http://dx.doi.org/10.32752/1993-6788-2020-1-223-102-108.

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The article is devoted to the study of the use of social networks as a tool of marketing communications, in particular, the use of Facebook for marketing purposes. Trends in the development of advertising on the Internet, social networks, search engines and types of Internet advertising, marketing communications on the Internet and modern methods of marketing research are analyzed. In today's world, the issues of mass communication in the digital environment are becoming extremely important. This is a large system of specific communicative activities. In this regard, the systematization of inf

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Shamrina, I. V., and S. Yu Krushinskaya. "Internet marketing: the realities of the digital environment and the main tools of promotion." Innovative Economics and Law, no. 4 (2023): 30–39. http://dx.doi.org/10.53015/2782-263x_2023_4_30.

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Subject. The article examines the technological essence of Internet marketing as a modern tool for business development, identifies current Internet marketing tools, analyzes their advantages and disadvantages in the context of digital transformation. Modern business is increasingly focused on a digital audience that actively uses the Internet and gadgets. For effective promotion of companies, it is especially important to use Internet technologies, since they allow you to reach a wide audience, analyze the results and create convenient interactions with customers. Goal. The main purpose of th

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13

Hasan, Jamal. "Analysis of E-marketing Strategies." Studia commercialia Bratislavensia 4, no. 14 (2011): 201–8. http://dx.doi.org/10.2478/v10151-011-0006-z.

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Analysis of E-marketing Strategies The Internet has led to an increasingly connected environment, and the growth of Internet usage has resulted in declining distribution of traditional media: television, radio, newspapers and magazines. Marketing in this connected environment and the use of that connectivity to market is e-marketing. E-Marketing embraces a wide range of strategies, but what underpins successful e-marketing is a user-centric and cohesive approach to these strategies. While the Internet and the World Wide Web have enabled what we call New Media, the theories that led to the deve

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14

Pan, Qianqian, and Gang Yang. "Application of mining algorithm in personalized Internet marketing strategy in massive data environment." Journal of Intelligent Systems 31, no. 1 (2022): 237–44. http://dx.doi.org/10.1515/jisys-2022-0014.

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Abstract Internet marketing requires a personalized marketing strategy. In this study, the application of data mining in personalized Internet marketing was studied. Based on the mining algorithm, a personalized marketing method was designed. Through the calculation of frequent closed item sets and support counts of positive and negative samples, the interval with a high success rate for marketing was obtained. With performance analysis, it was found that the success rate of the marketing method proposed in this study improved 8% compared with the traditional marketing method and had a better

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15

Alimkhodjaeva, Nargiza, and Murshida Minarova. "The need for internet marketing in a competitive environment." Asian Journal of Research in Business Economics and Management 11, no. 10 (2021): 65–69. http://dx.doi.org/10.5958/2249-7307.2021.00029.3.

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Petrukhina, Elena Vladimirovna, Elena Vasilyevna Dudina, Elena Anatoljevna Sotnikova, and Darya Sergeevna Lantsova. "Business Promotion in the Internet Environment with the Basic Tools of Internet Marketing." OrelSIET Bulletin, no. 1 (2021): 114–18. http://dx.doi.org/10.36683/2076-5347-2021-1-55-114-118.

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Rozhko, Viktor I., Anastasiia R. Chyzhova, and Alyona Yu Kuzub. "Toolkit of the Company's Internet Marketing Strategy." Business Inform 4, no. 555 (2024): 366–72. http://dx.doi.org/10.32983/2222-4459-2024-4-366-372.

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In today’s business environment, it is important to have effective tools to develop and maintain a successful online marketing enterprise. Strategic use of online resources can significantly increase sales, increase brand awareness, and improve interaction with the audience. Tools for analyzing, planning, and implementing online marketing strategies are becoming key factors in ensuring the competitiveness and sustainability of enterprises in the digital age. This article explores the modern tools of the Internet marketing strategy, highlighting its key components and impact on the successful o

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Пономарев, М. А., and А. М. Пономарева. "TRANSFORMATION OF MARKETING MIX IN A DIGITAL ENVIRONMENT BASED ON THE DEVELOPMENT OF INTERNET MARKETING FUNCTIONS." Финансовые Исследования 24, no. 4 (2024): 75–83. http://dx.doi.org/10.54220/finis.1991-0525.2023.81.4.007.

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Введение. Цель представленного в статье исследования – на основе анализа теоретических подходов к описанию специфики интернет-маркетинга и анализа кейсов предприятий, использующих digital-продвижение, представить особенности маркетинг-микс в digital-среде, разработать классифицирующую матрицу offline/online-представления/ потребления продукта, описать принципы деятельности интернет-маркетолога, разработать подходы к управлению маркетингом в интернет-среде. Материалы и методы. Статья опирается на ряд теоретических исследований, представленных в библиографическом списке. Объект исследования – ке

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19

Komuls, Reinis, Iveta Dembovska, and Daina Znotiņa. "PROMOTION OF COMPANY SERVICES IN THE INTERNET ENVIRONMENT (EXAMPLE OF CONFERMO SOLUTIONS LTD)." Journal of Regional Economic and Social Development 1, no. 12 (2020): 75. http://dx.doi.org/10.17770/jresd2020vol1.12.5397.

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Nowadays it is possible for entrepreneurs to use the Internet and IT in order to conduct marketing research, promote and advertise their products, assess the effectiveness of marketing activities etc. All this could be done at much lower costs and less time. Therefore, it is important to create a model for promoting competitive advantages that takes into account modern trends, and, based on this model, provide an appropriate set of marketing tools in the Internet environment. The aim of the research is to analyse the promotion of a company's services on the Internet based on the example of Con

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20

Kaluzhsky, Mikhail, and Valery Karpov. "Network Internet-communications as an Instrument of Marketing." Practical Marketing, no. 2 (192) (February 3, 2013): 32–39. https://doi.org/10.5281/zenodo.1471215.

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The article is about the features of application of network Internet-communications for advancement of the goods. Wide development of Internet technologies has transformed social communications into the independent tool of marketing. Authors classify and analyze possibilities of use of network Internet-communications in the marketing environment.

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Rzhesik, Konstantin A. "MARKETING TECHNOLOGIES IN THE INTERNET ENVIRONMENT: INSIGHTS AND BUSINESS SOLUTIONS." EKONOMIKA I UPRAVLENIE: PROBLEMY, RESHENIYA 3/3, no. 135 (2023): 167–71. http://dx.doi.org/10.36871/ek.up.p.r.2023.03.03.019.

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It is indicated that from the point of view of scientists and practitioners, insight (from the English insight — insight, insight, sudden guess, insight) is a phenomenon difficult from the point of view of descriptive characteristics of intellectual qualities, the meaning of which is that it means an unexpected realization of something important, on an intuitive level, say so, a breakthrough to a full description and understanding of any phenomenon, situation, category and a sudden determination of the way to solve any problem. For marketers in the system of promotion of goods and services, in

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Tamila Kartsivadze. "The Role of Internet Marketing in Business Success." Journal of Information Systems Engineering and Management 10, no. 52s (2025): 252–54. https://doi.org/10.52783/jisem.v10i52s.10705.

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In the modern digital era, online marketing has become a critical factor in determining business success. This study examines the impact of online marketing on business development and its importance in increasing the competitiveness of companies. The study analyzes various digital marketing strategies, including social media marketing, search engine optimization (SEO), email marketing, and content marketing. The study results show that effective online marketing strategies significantly increase brand awareness, improve customer engagement, and increase sales. Special attention is paid to the

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Krylova, L. V., and T. V. Volozhaninova. "Marketing Internet communications of service enterprises." Gostinichnoe delo (Hotel Business), no. 6 (June 10, 2022): 393–400. http://dx.doi.org/10.33920/igt-2-2206-04.

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Today the Internet is a business tool that satisfies information needs and creates an effective system of relationships between enterprises and consumers, as well as all elements of the external business environment. This actualizes a comprehensive study of the conceptual foundations of Internet marketing and its communication, the role of the Internet in the processes of business globalization and acquires important scientific and practical significance. The use of the Internet brings new features and benefits compared to marketing based on traditional technologies and the classic marketing m

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Hranchak, Tetiana, and Taisiia Skiter. "Internet Marketing in Activities of Libraries of Ukraine." Ukrainian Journal on Library and Information Science, no. 4 (December 20, 2019): 36–55. https://doi.org/10.31866/2616-7654.4.2019.187817.

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Nowadays, library institutions in Ukraine are experiencing a crisis due to a complex of technical, technological, service, methodical, financial, organizational and managerial reasons. One of the ways to overcome the negative tendencies in the development of national libraries and to increase their competitiveness is to introduce Internet marketing as a systematic approach to promoting library products and services into library activities. The article is devoted to defining the specific features of libraries’ of Ukraine Internet marketing. Internet marketing is considered as a set of ins

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В.К., Сідельнікова. "ЕВОЛЮЦІЯ ТЕОРІЇ МАРКЕТИНГУ В СУЧАСНИХ УМОВАХ". ЗБІРНИК НАУКОВИХ ПРАЦЬ ХАРКІВСЬКОГО НАЦІОНАЛЬНОГО ПЕДАГОГІЧНОГО УНІВЕРСИТЕТУ ІМЕНІ Г.С. СКОВОРОДИ "ЕКОНОМІКА", № 15 (19 липня 2015): 61–67. https://doi.org/10.5281/zenodo.20704.

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This article explores the evolution of the concept of marketing business philosophy. It is proved that strategic decisions on the successful operation of the market and its competitiveness today is impossible without the implementation of Internet technologies. The basic principles of perspective traffic Internet marketing as a new concept that meets the modern post-industrial society. It's revealed that one of the most significant steps in the global economic literature in the study of online marketing has made Y. Henson, who first synthesized information about marketing activities on a g

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Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." International Journal of Professional Business Review 8, no. 5 (2023): e01775. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1775.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Chunikhina, Tetіana, Mariia Saiensus, Andrii Sinko, Nadiia Iazvinska, Olha Klimovych, and Rostyslav Siryk. "Communication Strategies of Internet Marketing of Trading Enterprises." Journal of Law and Sustainable Development 11, no. 3 (2023): e820. http://dx.doi.org/10.55908/sdgs.v11i3.820.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.  Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang

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Sunderaraj, R., and M. Loheswari. "A Study on Internet Marketing and its Impact on Buying Behaviour of Traders in Sivakasi, Tamil Nadu." Asian Journal of Managerial Science 4, no. 1 (2015): 18–22. http://dx.doi.org/10.51983/ajms-2015.4.1.1187.

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Marketing provides services in order to satisfy the customers. Internet marketing refers to advertising and marketing efforts that use the web and e-mail to drive direct sales via e-commerce as well as sales leads from websites or emails. Internet marketing is a growing business, mainly because more and more people use the internet every day. Internet marketing is the marketing of products or services over the internet. The internet has brought many unique benefits to marketing included low cost in distributing information and media to a global audience. E-Commerce is fundamentally changing th

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Romanyshyn, Yuliia, Oksana Laba, and Olha Lesiuk. "Formation of Professional Internet Resources’ Content in the Marketing Environment of Organization." Digital Platform: Information Technologies in Sociocultural Sphere 6, no. 1 (2023): 217–30. http://dx.doi.org/10.31866/2617-796x.6.1.2023.283992.

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The purpose of the research is to analyze the approaches to forming the content of an organization’s Internet resources to increase the effectiveness of online promotion and interaction with brand consumers. Research methods. The authors employ general philosophical and general scientific methods of scientific cognition, such as analysis, synthesis, observation, information and content analysis, etc. Scientific novelty. Approaches to the formation of Internet resource content are determined, and an example of the use of online services for content analysis and SEO audit of an Internet resource

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Romanyshyn, Yuliia, Oksana Laba, and Olha Lesiuk. "Formation of Professional Internet Resources' Content in the Marketing Environment of Organization." Digital Platform: Information Technologies in Sociocultural Sphere 6, no. 1 (2023): 217–30. https://doi.org/10.31866/2617-796X.6.1.2023.283992.

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The purpose of the research is to analyze the approaches to forming the content of an organization’s Internet resources to increase the effectiveness of online promotion and interaction with brand consumers. Research methods. The authors employ general philosophical and general scientific methods of scientific cognition, such as analysis, synthesis, observation, information and content analysis, etc. Scientific novelty. Approaches to the formation of Internet resource content are determined, and an example of the use of online services for content analysis and SEO audit of

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Vynogradova, Olena, and Nina Drokina. "THE STRUCTURE OF AN INTEGRATED INTERNET MARKETING COMPLEX, BASED ON THE MARKETING-MIX CONCEPT." Acta Scientiarum Polonorum. Oeconomia 19, no. 3 (2020): 117–26. http://dx.doi.org/10.22630/aspe.2020.19.3.34.

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This research describes the main approaches of digital marketing models based on the marketing mix concept. It outlines the main components of various models, such as: “5W” Internet marketing complex of Mosley-Matchett; “8Р” e-marketing mix of researchers at the National Taiwan University (Chen); “6С” set of elements for an effective website by Chaffey, Mayer, Johnston, Ellis-Chadwick; “4S” web marketing complex of Constantinides; “4Ps+P2C2S3” digital marketing complex (e-marketing mix) created by Kalyanam and McIntyre; “3С+І” digital marketing mix of Pastore and Vernuccio; “SIVA” client-orien

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Alaverdian, Liudmyla, and Olesia Romanenko. "Modern Marketing Tools and Internet Technologies in Ukrainian Business in the Formation of Marketing Strategies." Marketing and Digital Technologies 4, no. 4 (2020): 93–102. http://dx.doi.org/10.15276/mdt.4.4.2020.7.

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Research of modern marketing strategies used by business in the Ukrainian market of goods and services, in the context of the process of digitalization is a topical issue. The article reveals and summarizes the components of successful marketing strategies and tools of modern marketing in Ukraine, which should be used by business in a changing environment and existing risks, taking into account the concept of social responsibility. A high-quality research method was applied on social Internet networks, an in-depth interview was conducted, including a survey of 30 key informants - representativ

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Gryshchenko, Ivan M., and Dmytro M. Shkoda. "INSIGHTS INTO DIGITAL MARKETING MANAGEMENT FRAMEWORK IN MODERN ORGANIZATIONS." Journal of Strategic Economic Research, no. 4 (July 13, 2023): 79–86. http://dx.doi.org/10.30857/2786-5398.2022.4.8.

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The article offers insights into theoretical and applied issues related to digital marketing concept development in the works of foreign and national scholars. It is observed that in most cases digital marketing is primarily viewed as a marketing communication tool but not as an independent element of marketing management in the online environment. This research offers etymology justification to the concepts of digital marketing, Internet marketing, online marketing and digital marketing, since yet there is no clear definition of a digital marketing concept in the international and domestic ac

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Kaluzhsky, Mikhail. "Dropshipping – Alternative Infrastructure of Sales and Promotion." Marketing in Russia and abroad, no. 1 (87) (January 5, 2012): 90–104. https://doi.org/10.13140/RG.2.1.1825.2009.

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An article about the transformation of the theory and practice of marketing in terms of e-commerce and network economy. The author considers Internet Marketing as an independent marketing communication in a virtual environment. The main thesis of the article: virtual environment determines the transformation of marketing, changing methods, priorities and structure not only practice, but also the theory of marketing<i>.</i>

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Kaluzhsky, Mikhail. "Transformation of Marketing in the E-commerce." Practical Marketing, no. 1 (191) (January 24, 2013): 4–16. https://doi.org/10.5281/zenodo.1470359.

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The article is about transformation of the theory and practice of marketing in the conditions of e-commerce and network economy. The author considers Internet-marketing as an independent kind of marketing in the virtual communicative environment. The basic thesis of the article: the virtual environment defines marketing transformation, changing methods, priorities and structure at practice and then theories of marketing. 

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Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." International Journal of Professional Business Review 8, no. 5 (2023): e01876. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1876.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Purwoko, Agus, Iskandar Muda, Pindi Patana, and Azda Fanya Ramadhany. "Willingness to Pay Analysis, Ideal Price and Determinants of Visitor Entrance Ticket Prices in Tangkahan Nature Tourism Area, Gunung Leuser National Park." International Journal of Professional Business Review 8, no. 5 (2023): e01358. http://dx.doi.org/10.26668/businessreview/2023.v8i5.1358.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment. Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide range of tools to

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Korniyenko, Ganna, Tetiana Кurman, Mykhailo Pokalchuk, Valerii Stanislavskyi, and Mykola Chabanenko. "Models for Supporting Agribusiness in the Face of Food Security Threats." Journal of Law and Sustainable Development 11, no. 3 (2023): e822. http://dx.doi.org/10.55908/sdgs.v11i3.822.

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Purpose: The article aims to analyze the peculiarities of communication strategies of Internet marketing, key tools for their implementation, and development prospects in today's dynamic digital environment.  Theoretical framework: The communication strategy of Internet marketing of a trading enterprise plays an integral role in improving the corporate strategy, ensuring stable operations in the current economic environment, and forming the competitiveness of the enterprise. The peculiarities of using Internet marketing tools for trade enterprises are the application of a wide rang

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Ovsiienko, Nataliia, and Volodymyr Ovsiienko. "MARKETING STRATEGIES FOR PROMOTING GOODS AND SERVICES ON THE INTERNET." Economic scope, no. 196 (January 17, 2025): 67–72. https://doi.org/10.30838/ep.196.67-72.

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The article is devoted to the analysis of Internet marketing as an important tool for enterprises seeking to succeed in the modern business environment. The authors emphasize that Internet marketing has become an integral part of strategic management for companies of various sizes and forms of ownership. They note that many Ukrainian companies have not yet realized the potential of modern marketing concepts and technologies, which creates a need for further research in this area. The main aspects of Internet marketing include marketing communications, which are constantly evolving under the in

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ШАРКО, Віталій, Алла ТЕРНОВА, and Вікторія КРИВЕЩЕНКО. "ENTERPRISE INTERNET MARKETING: METHODS, TOOLS, DEVELOPMENT TASKS." Herald of Khmelnytskyi National University. Economic sciences 326, no. 1 (2024): 422–26. http://dx.doi.org/10.31891/2307-5740-2024-326-66.

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The impact of globalization processes on the competitive business environment requires a modern understanding and the use of new approaches to meet the needs of the modern consumer. For a long period of time, all business entities, in particular the agricultural sector, have taken various measures to promote their products and services. Effective promotion of the products of the agrarian sector enterprise is able to ensure their stable position on the market, financial stability and competitiveness in the modern business environment. However, today's realities have changed the form of promotio

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Ponachugin, Aleksandr V., Anastasia A. Bityugova, and Ksenia E. Druzhinina. "COMMUNICATION TOOLS OF THE INTERNET ENVIRONMENT AS A MODERN MEANS OF BUSINESS PROMOTION." Krasnoyarsk Science 11, no. 4 (2022): 37–51. http://dx.doi.org/10.12731/2070-7568-2022-11-4-37-51.

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For the successful sale of goods and services in a modern digital society, there is a need to transfer marketing to the Internet environment. The main tools of marketing communications are advertising, PR, sales promotion and direct marketing, each of which is implemented in the online space in its own way. One of the most popular methods of online advertising today is contextual advertising, which in turn can be divided into search and advertising in networks. One of the main PR methods is social media marketing (SMM). work with the brand house in social networks, simplification of communicat

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Rachmawati, Maulidina Atikah, and Subhan Afifi. "The integrated marketing communication in digital environment: a case study of local radio in Yogyakarta." Indonesian Journal of Communication Studies 14, no. 2 (2022): 105. http://dx.doi.org/10.31315/ijcs.v14i2.5470.

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The internet and the digitization of media have expanded the ability of mass media to reach the public. Radio is one type of mass media that has developed by utilizing digital technology in the internet era. The development of new technology has expanded radio's ability to reach audiences. The utilization of various innovations through the internet has increased the role of interactive social communication of a radio station. Digitalization has made radio survive during intense competition from multiple types of media in the era of disruption. It is interesting to see how the radio station's i

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Gajanova, Lubica, and Margareta Nadanyiova. "Reshaping of the retail environment due to internet as a global competitor." SHS Web of Conferences 74 (2020): 01005. http://dx.doi.org/10.1051/shsconf/20207401005.

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According to statistics, the number of Slovaks who shop over the Internet is increasing year by year. Compared to the surrounding countries, Slovaks are clearly the leaders in online shopping. Increasing popularity of customers in online shopping leads to a significant decline in number of retail stores. This is a consequence of global technological change. However, businesses and especially retailers themselves can benefit from technological advances in this case as well. All you have to do is choose the right marketing tool. Such tools are undoubtedly the tools of proximity marketing that ar

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Niu, Lichen, Oleksandr Nazarenko, Junmin Chen, and Zetao Hu. "Innovation and selection of family farms’ marketing channels in Henan Province under the “Internet+” environment." Innovative Marketing 17, no. 4 (2021): 132–45. http://dx.doi.org/10.21511/im.17(4).2021.12.

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With the continuous improvement of China’s market economy and the intensification of global integration trends, the relationship between the supply and demand of China’s agricultural products has also undergone significant changes. From the previous short supply to the current oversupply, the sales of agricultural products have become a key factor restricting the development of the Chinese rural economy. Solving the problem of agricultural sales has become the internal driving force to promote the steady development of family farms, which is also the fundamental purpose of this paper. Therefor

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Chen, Weibin. "The Impact of Live Webcast Product Recommendation on Consumers' Purchase Intention." International Journal of Science and Business 6, no. 1 (2022): 58–72. https://doi.org/10.5281/zenodo.5839225.

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In 2012, China's mobile phone users surpassed desktop computers to become the largest Internet terminal, thus irreversibly entering the mobile Internet era. The marketing work of enterprises also appeared a new inflexion point, from the marketing of the industrial economy and information economy to the marketing of the mobile Internet era. In 2021, the total number of mobile Internet users in China exceeded 1.6 billion, and mobile social platform users reached 1 billion. With this, the price of user growth was significantly low, the bonus of traffic growth gradually disappeared, and the st

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Vasyltsova, Svitlana, Olena Kitchenko, and Olga Ilyina. "USE OF INTERNET MARKETING FOR ACTIVATION OF ENTREPRENEURIAL ACTIVITY." Bulletin of the National Technical University "Kharkiv Polytechnic Institute" (economic sciences), no. 3 (August 31, 2021): 89–92. http://dx.doi.org/10.20998/2519-4461.2021.3.89.

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The article analyzes the essence of such important categories as Internet marketing and online communication. Factors, both external and internal, have been identified that have a large impact on these categories. The conditions of the modern market and the situation caused by the COVID-19 pandemic were considered. The development of information technology provides an opportunity to create a virtual environment that has its own characteristics: it is dynamic business and the lack of territorial boundaries. These features of cyberspace enable enterprises to work and make a profit despite the CO

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Otemishev, Edgar Makhmudovich, and Vladislav Sergeevich Vekesser. "ON THE QUESTION OF EFFECTIVE METHODS OF COMMUNICATIONS IN THE INTERNET ENVIRONMENT OF MEDICAL ORGANIZATIONS." Scientific medical Bulletin of Ugra 36, no. 2 (2023): 193–98. http://dx.doi.org/10.25017/2306-1367-2023-36-2-193-198.

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Managing «patient – medical organization» communications is a pressing issue for healthcare organizations. An analysis of a survey of students of medical universities revealed that the most effective marketing methods in this environment are content marketing, SMM, the least effective is direct marketing (using personal E-mail). The presence of a platform for feedback (reviews) can positively influence the choice of a medical organization by patients. Establishing the effectiveness of various methods of managing marketing communications in the Internet environment of public medical organizatio

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Wang, Fang. "Analysis of Home Furnishing Marketing Based on Internet of Things in the Intelligent Environment." International Journal of Ambient Computing and Intelligence 15, no. 1 (2024): 1–16. http://dx.doi.org/10.4018/ijaci.348964.

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How to improve marketing efficiency and how to formulate scientific, effective and practical marketing strategies according to changes in the market environment are important issues facing current smart home companies. This paper adopts the analysis methods such as PEST macro model analysis method, Porter's five forces model, SWOT analysis model and STP analysis, taking Suzhou as the research object, conducts an in-depth analysis of the development environment of smart home, and clarifies the suitable smart home market. From the aspects of 6P marketing mix (product, price, channel, promotion,

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Bradulov, Pavlo. "The process of Internet marketing management in the modern information environment." Economy and Entrepreneurship, no. 44 (June 22, 2020): 66–81. http://dx.doi.org/10.33111/ee.2020.44.bradulovp.

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Kolesnikova, E. V. "INTERNET MARKETING: REALITIES OF THE DIGITAL ENVIRONMENT AND MAIN PROMOTION TOOLS." Herald of the Belgorod University of Cooperation, Economics and Law 2, no. 93 (2022): 228–40. http://dx.doi.org/10.21295/2223-5639-2022-2-228-240.

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