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Rozprawy doktorskie na temat „Internet marketing research areas”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Moberg, Emma, and Charlotte Perhammar. "Saklighet, öppenhet och profilering : arbete med information och marknadsföring på Linköpings universitet." Thesis, Linköping University, Department of Thematic Studies, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1309.

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<p>With this essay we have had the intention of observing Linköping University as an example of a public authority undergoing change. In the information society of today, the increasing competition and internationalization affects, not only companies and organizations, but also the public sector. After having been concerned with neutral information spread only, according to"the third mandate", employees at the Department of Information at Linköping University has also started dealing with marketing, so as to increase the recruitment of students. As a result of this, the work team has been divi

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Villegas, Domínguez María Teresa. "PROPUESTA DE VALOR PARA UNIDADES DE PRODUCCIÓN DE MIEL DE AMATEPEC, ESTADO DE MEXICO, DESDE LA PERSPECTIVA DEL MARKETING RURAL." Tesis de maestría, Universidad Autónoma del Estado de México, 2020. http://hdl.handle.net/20.500.11799/109548.

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Se refiere a un Trabajo Terminal de Grado<br>La producción de miel en el municipio de Amatepec, es una actividad al igual que muchos bienes y servicios producidos en zonas rurales que en la actualidad se encuentra desvinculada de mercados urbanos. La miel producida en este municipio se encuentra lejos de los consumidores finales, pasando de las manos del apicultor a manos de intermediarios quienes tienen la decisión de poner precio a este producto. Este trabajo hace un recorrido por la historia de la apicultura en México hasta llegar a Amatepec, en donde se hace un análisis de la forma

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Alomran, Abdullah. "Electronic banking business practices and marketing." CSUSB ScholarWorks, 2002. https://scholarworks.lib.csusb.edu/etd-project/2068.

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The purpose of this study is to determine how banks and consumers are adapting to the Internet age; to understand the privacy, security and other issues involved with money transfers; to determine steps being taken to make e-banking adaptable to meeting the needs of the bank, customers, business and industry; to forecast e-banking potential; and to understand the role of marketing in the process.

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Han, Kwon Soo. "Surveygen: A web-based survey editor." CSUSB ScholarWorks, 1998. https://scholarworks.lib.csusb.edu/etd-project/1786.

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Popelová, Veronika. "Internetová reklama." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16612.

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Aim of this thesis was to find out an attitude of internet users toward selected internet advertisement. Theoretical part introduces internet marketing and chosen types of internet advertisement. Hypotheses stated in advance were answered in a practical part by method of questionnaire. Result of thesis is recommendation for companies who are making business on internet or using internet for their business.

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Němcová, Monika. "Návrh marketingové strategie společnosti." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241388.

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This thesis is focused on the marketing strategy of company Hrackomat.cz. Thesis includes analysis of current company situation. Based on the marketing analysis and marketing research are made suggestions and recommendations, which leads to better financial situation of company.

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Isabirye, Naomi. "A model for user requirements elicitation specific to users in rural areas." Thesis, University of Fort Hare, 2009. http://hdl.handle.net/10353/145.

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Dwesa is a rural town situated in South Africa's Eastern Cape Province that has been selected as a testing site for an e-commerce project to address some of the challenges faced by the community. These challenges include difficulties stemming from poverty, poor access to public services, unemployment and low levels of literacy. The Siyakhula Living Lab project’s aim is to develop an e-commerce platform that will 'connect' the residents with the necessary access to services and markets by providing them with the necessary tools that can help in alleviating some of their challenges. In order for

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Hektor, Anders. "What's the use? : Internet and information behavior in everyday life." Doctoral thesis, Linköping : Tema, Univ, 2001. http://www.bibl.liu.se/liupubl/disp/disp2001/arts240s.htm.

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Летуновська, Наталія Євгенівна, Наталия Евгеньевна Летуновская, Nataliia Yevhenivna Letunovska та В. Є. Лазоренко. "Інтернет-маркетинг як спосіб підвищення популярності культурно-освітніх закладів міста". Thesis, Національний технічний університет «Харківський політехнічний інститут», 2017. http://essuir.sumdu.edu.ua/handle/123456789/53046.

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У тезах авторами зроблено акцент на проблемі підвищення зацікавленості населення користуватися послугами культурно-освітніх закладів. Запропоновані інструменти Інтернет-маркетингу, які доцільно використовувати для зростання популярності культурно-освітніх закладів міста Суми.<br>В тезисах авторами сделан акцент на проблеме повышения заинтересованности населения к пользованию услугами культурно-образовательных учреждений. Предложены инструменты Интернет-маркетинга, которые целесообразно использовать для возрастания популярности культурно-образовательных учреждений города Сумы.<br>Authors emphas

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Beneš, David. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377552.

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This diploma thesis is focused on the design of a marketing strategy within a selected company. In the theoretical part, an examination of currently available professional literature has been made. This literature, which describes individual marketing systems, is used as subsequent source material for the empirical component of this thesis. The analytical section focuses on a description of FITCOACH s.r.o, its position in its market and an overview of competitors in this sector. The main goal of the thesis is the proposal of a marketing strategy for FITCOACT, s.r.o. In conclusion, this thesis

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Daita, Ananda Rohit. "The Art and Science of Data Analysis." Thesis, University of North Texas, 2018. https://digital.library.unt.edu/ark:/67531/metadc1157624/.

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This thesis aims to utilize data analysis and predictive modeling techniques and apply them in different domains for gaining insights. The topics were chosen keeping the same in mind. Analysis of customer interests is a crucial factor in present marketing trends and hence we worked on twitter data which is a significant part of digital marketing. Neuroscience, especially psychological behavior, is an important research area. We chose eye tracking data based on which we differentiated human concentration while watching controllable (video game) videos and uncontrollable (sports) videos. Current

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Івашова, Надія Василівна, Надежда Васильевна Ивашова, Nadiia Vasylivna Ivashova та Д. В. Фоменко. "Маркетингові дослідження в Інтернеті". Thesis, Сумський державний університет, 2013. http://essuir.sumdu.edu.ua/handle/123456789/32763.

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В останні півтора десятиріччя одним із головних факторів, що прискорює формування і розвиток інформаційного суспільства, є Інтернет. Він став не лише глобальним засобом комунікацій без територіальних і національних кордонів, але й ефективним інструментом ведення бізнесу, досліджень, впливу на аудиторію. При цитуванні документа, використовуйте посилання http://essuir.sumdu.edu.ua/handle/123456789/32763

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Бойчук, І. В. "Маркетингові дослідження в мережі Інтернет". Thesis, ТОВ «ТД «Папірус», 2011. http://essuir.sumdu.edu.ua/handle/123456789/28026.

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Інтернет як середовище і засіб комунікації, що містить великий обсяг інформації, представляє більшість провідних фірм і широке коло споживачів, може стати ефективним інструментом проведення маркетингових досліджень. Інтернет дозволяє проводити як первинні маркетингові дослідження, засновані безпосередньо на первинних даних, які отримані під час проведення фірмою власних досліджень у мережі, так і вторинні дослідження, базою яких є дані, опубліковані в Інтернеті, або на іншій інформації, що непрямо стосується сфери проведеного фірмою спеціалізованого дослідження. При цитуванні документа, викори

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Rossi, Audrey Laëtitia. "Generation Y online shopping behaviors and habits." CSUSB ScholarWorks, 2003. https://scholarworks.lib.csusb.edu/etd-project/2302.

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Online marketing opportunites regarding the teenage market are often underestimated due to the fact that the general information to date is neither particular, specific nor exact. Therefore, this project aims at giving guidelines for webmarketers willing to capture the "consumers of tomorrow".

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Son, Jiyeon. "Factors Related to Choosing between the Internet and a Financial Planner." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1343423126.

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Klimková, Markéta. "Vstup nového internetového portálu na český trh a jeho marketingová strategie." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-77001.

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This master thesis examines inception of the new web portal focused on shopping and its entry into Czech internet market. First part introduces methods of market situation analysis that are applied in second part of this master thesis. Thesis also includes analysis of Czech internet market from the perspective of on-line shopping and identifies potential customer segments for this new internet portal. Next part defines business objective of new internet portal and its marketing strategy. Results of this master thesis where applied during preparation phase of internet project CoKoupit.cz and wi

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Ramsunder, Monica. "The impact of social media marketing on purchase decisions in the tyre industry." Thesis, Nelson Mandela Metropolitan University, 2011. http://hdl.handle.net/10948/1637.

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Technology and the boom of the internet have encouraged people to connect with each other, share information and build relationships (Stelzner, 2009; 2010) and the social web has presented a new form of communication through social media which allow people to interact and converse with each other (Evans, 2010). This presents marketers with the opportunity to affect consumers purchase decisions through online marketing and social media. This social engagement by consumers has significant impact on marketing activities as marketers need to be aware of the factors affecting consumer’s purchase de

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Akalin, Kazim. "Business-to-business e-markets in textile industry: An empirical perspective." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2619.

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Jandová, Iveta. "Výzkum marketingového potenciálu vybraného megatrendu." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73131.

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The master thesis "Research of a megatrend and its commercial potential" uses the qualitative method Delfi and MML-TGI data. The research has showed that one future megatrend is the creation of a new platform which will replace the current internet platform. Furthermore, the research has helped to define the marketing potential of the future platform. The thesis firstly contains a theoretical introduction into the world of megatrends, defines what a megatrend is together with a possible prediction of future events, and looks at the overall characteristics of what makes-up a megatrend. It also

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Olsson, Maria. "Ett digitalt köprum? -En studie av svenska köpcenters bruk av Internetmediet som specifikt uttryck." Thesis, Linköping University, Department of Thematic Studies, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1305.

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<p>Uppsatsen studerar hur svenska köpcenter nyttjar Internetmediet genom sina webbplatser. Detta studeras utifrån dels ett samhälleligt och dels ett rumsligt perspektiv. Det samhälleliga perspektivet används för att se hur starka band webbplatserna har till den lokala kontext som de fysiska köpcentren är en del av. Det rumsliga för att se huruvida webbplatserna kan skapa och upprätthålla en egen rumslighet, oberoende av själva köpcentret. Först kommer en bakgrundsdel där bland annat en övergripande studie av svenska köpcenters webbplatser görs. Här skapas således en helhetsbild av tillståndet

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Ejder, Alina, and Sanna Karlsson. "Högstadieelevers upplevelse av sex- och samlevnadsundervisning : en intervjustudie." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-15439.

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En god sex- och samlevnadsundervisning i skolan är central för att ha möjlighet att utveckla en god hälsa, vilken dock enligt tidigare forskning har visats vara av bristande kvalitet. Syftet med studien är att undersöka högstadieelevers upplevelse av sex- och samlevnadsundervisningen på deras skola, med fokus på pedagog ledda lektioner. Studiens metod var en kvalitativ intervjustudie, där sex högstadieelever intervjuades individuellt. Resultatet visade att eleverna upplevde att undervisningens innehåll inte tillgodosåg deras behov fullt ut, då det lades för stort fokus på risker och faktabaser

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Vítková, Markéta. "Návrh na zlepšení spokojenosti zákazníků." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-416847.

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This diploma thesis deals with the issue of customer satisfaction with services of providing internet access of Infos Art s.r.o. in Prostějov. The thesis is divided into three main parts. The first part of the thesis is focused on a theoretical basis. The second part of the thesis includes analysis of the company and then customer satisfaction survey. The last part of this thesis includes proposals to improve customer satisfaction.

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Rice, Mary Colleen. "A web design shop for local business owners." CSUSB ScholarWorks, 2005. https://scholarworks.lib.csusb.edu/etd-project/2613.

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This project explores the question of why local business owners are not taking advantage of the benefits the Web has to offer. It presents information that small business owners could use to develop websites for their businesses. It also examines what it would take to start a web design business targeted at local merchants.

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Mahmood, Ammara. "Essays on consumer behaviour and pricing." Thesis, University of Oxford, 2014. http://ora.ox.ac.uk/objects/uuid:2f99d998-5536-44cc-aae1-99fb97f1a191.

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This dissertation is a collection of five essays examining different aspects of consumer and firm behavior in dynamic markets. The first essay combines clickstreams of users at a major news website with Facebook activity data, to study if social networks complement or compete for online browsing time. This is the first empirical study to show that Facebook activity increases time spent on news sites. Online news consumption is a shared experience, as the activity of social network friends strongly influences the behavior of other network members. We also find that visitors’ own browsing patter

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Gauffin, Lina. "Förtroenderelationer i nya media : om tillit till e-handel." Thesis, Linköping University, Department of Computer and Information Science, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1576.

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<p>Trots stora satsningar på en bred lansering av elektronisk handel blev inte genomslaget så omedelbart som många förutspått. I efterhand kan de optimistiska beräkningarna förklaras som en följd av uppblåsta förväntningar som präglade IT-branschen men det kan ha funnits ytterligare faktorer som bidrog till den uteblivna succén. Sett ur ett användarperspektiv innebär en övergång från traditionell till elektronisk handel stora förändringar på flera områden, en omställning som kanske inte riktigt togs på allvar. </p><p>Tillit och förtroende diskuteras ofta i sammanhang där två parter etablerar e

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Ибрагим, Аль-Акиди Беньян Ф., Аль-Акіді Беньян Ф. Ібрагім та Alakidy Beniyan F. Ibrahem. "Формирование маркетинговой информационной системы в банковских учреждениях". Diss., Одесский национальный экономический университет, 2013. http://dspace.oneu.edu.ua/jspui/handle/123456789/3957.

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Диссертация посвящена актуальным проблемам теоретических, методических и практических аспектов формирования и использования маркетинговой информационной системы в банках. В диссертации исследованы теоретические основы процессов формирования банковской маркетинговой информационной системы, а именно: предложена концептуальная схема ее основных элементов, систематизированы основы понимания сущности и эффективности использования информационных технологий и потоков в банке. С целью анализа процессов влияния информационного рынка на банковскую деятельность определены особенности функционировани

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Novak, Daniel. "Improving the prevention of sexually transmitted infections (STIs) : a study using Chlamydia trachomatis as a model infection." Doctoral thesis, Umeå : Public Health and Clinical Medicine, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-692.

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Zajková, Dagmar. "Analýza spokojenosti zákazníků a návrhy na zvýšení její úrovně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223479.

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The thesis focuses on customer satisfaction analysis of the company TEWECO GROUP s.r.o., which provides Internet connectivity in the district of Hodonin, and proposals to increase it. The theoretical part describes the problematics of marketing research. The practical part analyzes the results of marketing research of customers of TEWECO GROUP s.r.o. Based on this information, measures are proposed, which should increase customer satisfaction and bring higher revenue to the company.

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GOVIN, Sandra, and Cedric ESPOSITO-FARESE. "The use of Web tools in French companies." Thesis, Halmstad University, School of Business and Engineering (SET), 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-5009.

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<p>Describe and explore how French companies having a Website/homepage use Web tools and their Website/homepage.</p><p>The authors have gathered primary data through a quantitative research method. The research method chosen is the checklist observational method. The checklist used for this paper is composed of 29 items that have been observed on a sample of 20 French companies.</p>

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Song, Silbi. "Becoming a Fan of Social Media Marketers : Uses and Gratifications of Facebook Brand Pages." Thesis, Stockholms universitet, Institutionen för mediestudier, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-104490.

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The advent of social media has witnessed a transformation in how audiences interact with marketers online. While previous research has shown that media consumers generally hold a negative view of advertising, today’s media consumers are engaging with brands more than ever. This study examines what it means to be an active fan of marketers in social media to the modern media consumer through an investigation of how audiences relate to brands in the social media space. Centered around audiences’ uses and gratifications of three successful brand communities within Facebook through qualitative (fi

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Elfsberg, Erika, and Elisabeth Gustavsson. "Ordets blomma kommer inte att dö : att förändra världar genom globala nätverk." Thesis, Linköping University, Department of Thematic Studies, 2004. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-2538.

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<p>Social movements have long been valuable components of the struggle for a world with true justice. Along with the changing and modernization of society these movements also change, both in their actions as well as in the goals they want to accomplish. Technology is taking a greater part in many aspects of social life, creating new dimensions but also new social divides. This thesis examines how new social movements make themselves visible and affect the world around them through different kinds of networks. For the purpose of this study, we have chosen to study two social movements; the Zap

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Nedbal, Tomáš. "Modernizace páteřní sítě poskytovatele internetových služeb." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222215.

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The thesis is focused on the technical issues removal on the backbone of internet service provider, MX-NET Telekomunikace Ltd. After marketing research of impacts on client there will be determined the best alternative of solution, ensured the appropriate funding and organized the installation.

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Toman, Pavel. "Marketingový výzkum zavedení e-learningu – Hettich k.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222183.

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This diploma thesis deals with implementation of e-learning at Hettich ČR k.s. company in relation to their customers - joiner workshops and furniture manufacturers. In order to decide whether to implement e-learning in the company, various factors had to be taken into consideration. Firstly, current status of customer training was thoroughly analyzed. Not only basic information about e-learning were studied, but also efficiency criteria of utilization e-learning within the company as well as the outcome of e-learning programs in other firms were researched. Furthermore, comprehensive analysis

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Sophonthummapharn, Kittipong. "A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs." Doctoral thesis, Umeå : Umeå School of Business, Umeå University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-1800.

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Smutný, Zdeněk. "Metoda pro výběr portfolia nástrojů pro online marketingové aktivity a podporu jejich řízení." Doctoral thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-204907.

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Online marketing activities play an increasingly important role for organization in connection with the development of internet based technologies and their positive reception by the society. The aim of this dissertation is to design an artefact that would support the decision making of marketing specialists and thus the management of online marketing activities. The starting point is an explorative research among Czech companies, which identifies the issues felt as problematic and the needs of the selected set of organizations. Introduced at the same time is the current state of use of select

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Przybyl, Katarina. "I det virtuella utställningsrummet : en fallstudie av 5hus.nu genom dess besökare." Thesis, Linköping University, Department of Thematic Studies, 2002. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-1303.

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<p>Webexhibits is a growing but unexplored, cultural phenomenon that indicates a new use of the Internet for cultural communication. In the essay two quantitative methods, logganalysis and websurveys, have been used to study the visitors in 5hus.nu. The purpose is to generate knowledge about webexhibits as a cultural manifestation and medium by studying the experience and actions of its visitors. To achieve the aim the paper explores the methodological questions of how to study webusers. Theories about the exhibition as a medium and the web as a virtual area of exhibits have been used to under

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Johansson, Alexander, and Lindqvist Mårten Burlin. "En bekväm och osocial framtid? : En kvalitativ studie om relationer, kommunikation och identitetsskapande i virtuella communitys." Thesis, Linköping University, Department for Studies of Social Change and Culture, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-56774.

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<p>Den här uppsatsen behandlar virtuella communitys som en plats för social interaktion, kommunikation och identitetsskapande. Syftet med uppsatsen var att utforska hur relationer skapas, hur kommunikationen sker och hur individer framställer sin identitet på Internet. Studien har bedrivits genom en kvalitativ intervjustudie med fokusgrupper och målgruppen har varit unga vuxna i åldern 19-25 år. Som bakgrundsmaterial har vi undersökt tidigare forskning kring virtuella communitys, identitetsskapande, chattande och cyberkultur. Resultatet av studien kom att visa respondenternas användning av vir

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Chang, Yuan Chyi, and 張元琦. "The research on companies'' marketing activities on internet." Thesis, 1996. http://ndltd.ncl.edu.tw/handle/752du4.

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WU, SHU-CHEN, and 吳淑真. "Research about Internet Social Media Marketing of Beauty Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/gyp3aq.

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碩士<br>建國科技大學<br>美容科技研究所<br>107<br>With the rise of the internet and the prevalence of information technology on social media websites, companies and entrepreneurs begins to develop new business marketing models to interact with customers via social media marketing. For this reason, this study focuses on how the beauty industry uses social media marketing by interviewing eight stores that use social media marketing in the beauty related field, including bridal makeup industry, beauty salon industry, manicure and eyelash beautification industry, and permanent makeup industry. This study also dis

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Lin, Chia-min, and 林佳旻. "The Research of the Internet Keyword for Integrated Marketing Communications." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57529972735710880438.

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碩士<br>國立臺南大學<br>科技管理研究所在職專班<br>98<br>As the development of internet, the internet marketing changes the marketing mode gradually. In the advertisements on TV, T-bars, external wall of buildings, newspapers and magazines, the information about search keyword is always included . The internet keyword integrated marketing strategy is utilized to make the consumers search the information by keyword actively. In the internet consumer behavior, search plays an important role. Therefore, the business owners begin to make use of keyword search engine in advertisements. It becomes a new model of intern

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Issariyapat, Jinjuta. "Benefits of internet advertising as a marketing communication approach : a research portfolio." 2006. http://arrow.unisa.edu.au:8081/1959.8/81930.

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This paper concentrates on the Worldwide Web (WWW) as a medium and also looks into Internet advertising which has various forms of delivering messages on the Web. From an examination of a review of the literature on the Web medium, three topics are discussed. The original and beneficial work presented by Hoffman and Novak (1996) that drew a model WWW communication compared with traditional communication. Next, Sepstrup's criteria (1991 cited in Thomsen, 1996) are used to contrast and compare traditional media and the Web medium. The differences are manifestly pointed out in terms of reach, sel

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Wu, De-Hao, and 吳得豪. "Research on Marketing Relationship of Internet Addiction：A Study of Online Game." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/7cxx2e.

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碩士<br>逢甲大學<br>企業管理所<br>90<br>Abstract The growth of Internet market aroused many opportunities. It could be observed that the prospecting opportunities and potential profits of Internet market draw a momentum number of new company to entry into the market. However, the general financial performances of dotcom companies are pitiful. This research describes antecedents of flow experience (involvement and telepresence) and mediating roles of addiction processes leading to projectability. In this study, we adopted by computer network survey. Data was collected from consumers who have been partici

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Wu, Chun-shuo, and 吳浚碩. "The survey research of Internet Marketing elementary school in Kaohsiung county." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/93553624091636180175.

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碩士<br>國立臺南大學<br>教育經營與管理研究所<br>94<br>ABSTRACT The main purpose of this study is to discuss the execution of school Internet marketing and the cognition of teachers to school Internet marketing in elementary school, and compared the opinions differences from different background variations about the school Internet marketing execution and cognition of elementary school teachers. This study adopted questionnaire survey.The subjects were 566 elementary school teachers in Kaohsiung county, and“the Survey Questionnaire of School Internet Marketing Execution and Cognition in Elementary School” was de

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Koku, Paul Deladem, and Charles Kofi Ogbeh. "Investigating Internet Marketing Strategies among Hotels in Ghana." Thesis, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-43990.

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Su, Hsueh-Hui, and 蘇雪惠. "Research on Marketing Strategy of Small and Medium Sized Internet Service Companies." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/69hn4b.

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碩士<br>國立中山大學<br>高階經營碩士班<br>106<br>"Future business will eventually become electronic" and "in the future, all companies will become Internet companies." Mobile e-commerce is a business model that has a competitive edge in the new economic era. Evolution and Transformation of Mobile Network Tool Service Providers: As the Internet matures and the multiple network carrier platform emerges, as one of the providers of Internet services, how will the multiple network marketing channels appear when the network matures? Afterwards, we will upgrade and transform our services. The website is no longer

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FEI, LEE HUI, and 李惠菲. "A Research on Internet Word of Mouth of the Top Ten Camping Areas in Taiwan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/c2835t.

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碩士<br>國立臺東大學<br>進修部暑期文化資源與休閒產業碩士專班<br>106<br>The population of regular campers has exceeded two million, therefore, selecting camping areas carefully is the first consideration for campers. The increasing importance of online information has made Internet the main source for campers to select camping areas. The aim of this study is to explore the online word-of-mouth analysis of the top ten camping sites between 2013 and 2015, and 1752 pieces of original data during the period are collected. To the network of the top ten camping area as the main category, supplemented by web content exploratio

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CHEN, HUNG-MI, and 陳虹米. "Internet Marketing For Activating Aboriginal Hot-Spring Tourist Areas: A Case Study of Jinfeng Township, Taitung County." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/q3dcy5.

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碩士<br>嘉南藥理大學<br>觀光事業管理系<br>105<br>In recent years, due to the development of Internet and technology, the number of Internet users has increased significantly, and the use of social media marketing has been on notion of new trend. During the process of reinforcing the traditional marketing campaigns, if an enterprise adopts Internet marketing as auxiliary means of social media marketing, the enterprise could be quite beneficial on it. The Taiwan tourism industry market is booming these years, and the 2017 tourism policies include the “Tourism 2010: Taiwan Sustainable Tourism Development Strate

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Kuhlmeier, David B. Knight Gary A. "The effect of internet technology in the exporter-distributor relationship." Diss., 2005. http://etd.lib.fsu.edu/theses/available/etd-11102005-151544.

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Thesis (Ph. D.)--Florida State University, 2005.<br>Advisor: Gary A. Knight, Florida State University, College of Business, Dept. of Marketing. Title and description from dissertation home page (viewed Jan. 26, 2006). Document formatted into pages; contains ix, 89 pages. Includes bibliographical references.

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Wu, Chi-Hsun, and 吳紀勳. "Research on Internet Marketing of Nonprofit Organization ： Evidence from the Foundations in Taiwan." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/v65k45.

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碩士<br>逢甲大學<br>企業管理所<br>90<br>This study examines the effect of internet on non-profit organization’s marketing behaviors by analyzing the websites of 300 major non-profit foundations in Taiwan. The technology innovation, internet, provides an access through which firms can stretch existing breadth of customer’s recognizance. To address the effect of internet marketing, this study tests the ICDT model: virtual information space, virtual communication space, virtual distribution space, and virtual transaction space. We also use the MCA (Multiple Correspondence Analysis) to develop a set of rules

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Lin, Yu-Wen, and 林于雯. "Research on The Homepages of Social Welfare Agencies'' Homepages Uses the Internet Marketing." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/59536586663141974369.

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碩士<br>高雄醫學大學<br>行為科學研究所碩士班<br>94<br>Facing the rapid changes in the network world and the great diversity of its customers, the ways how the social welfare agencies popularize their organizations in order to promote their competitiveness become the clincher. With the prevalence of networking, each of its specific characteristic, such as the real-time system, helps overcome the predicament of the social welfare marketing. Thus, the purpose of this study is to examine and identify how social welfare agencies represent marketing communication activities, interactive functions and the targets aud

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