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Rozprawy doktorskie na temat „Kampung”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 25 lipca 2025

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1

Indraswari, Indraswari, and indrayayan@yahoo com. "Women and Warung in an Urban Kampung." The Australian National University. Research School of Pacific and Asian Studies, Department of Anthropology, 2006. http://thesis.anu.edu.au./public/adt-ANU20091022.173123.

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This thesis is a study of women, warung (small shops) and Cicadas kampung community of Bandung, West Java. Data on warung, women, and the Cicadas kampung is based on 12 months fieldwork in 2002. To collect the data, a combination of in-depth interviews, observation and participant observation were adopted. In this research I explore the warung issue from the perspective of warung owners and other members of the kampung. ¶ From the owners point of view the main reason to establish warung is to extend the limited income produced by their family members to make ends meet. Other reasons are the

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Thompson, Eric C. "In K.L.-and-Kampung : urbanism in rural Malaysia /." Thesis, Connect to this title online; UW restricted, 2000. http://hdl.handle.net/1773/6571.

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Ida, Rachmah. "Watching Indonesian sinetron: imagining communities around the television." Thesis, Curtin University, 2006. http://hdl.handle.net/20.500.11937/2385.

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This thesis is about the everyday cultural practices of communal television viewing by urban kampung people. It challenges the institutional frameworks and constructs about the television audience. To achieve this, the thesis looks at the cultural context of the television set and its uses in urban kampung households and the neighbourhood system. Studies on urban kampung community in Indonesia so far have focused on the socio-economic and cultural practices of the people in relation to state ideological matters (e.g. Guinness, 1989; Sullivan, 1994; Brenner, 1998). This thesis is an attempt to

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Kuswardono. "Project benefit evaluation : the case of the Kampung Improvement Program." Thesis, Massachusetts Institute of Technology, 1997. http://hdl.handle.net/1721.1/68322.

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Catalfamo, Vittoria. "Casas para um planeta pequeno." Master's thesis, Universidade de Lisboa, Faculdade de Arquitetura, 2017. http://hdl.handle.net/10400.5/15359.

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Dissertação de Mestrado Integrado em Arquitetura, com a especialização em Interiores e Reabilitação do Edificado apresentada na Faculdade de Arquitetura da Universidade de Lisboa para obtenção do grau de Mestre.<br>N/A

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Ida, Rachmah. "Watching Indonesian sinetron: imagining communities around the television." Curtin University of Technology, Dept. of Media and Information, 2006. http://espace.library.curtin.edu.au:80/R/?func=dbin-jump-full&object_id=17833.

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This thesis is about the everyday cultural practices of communal television viewing by urban kampung people. It challenges the institutional frameworks and constructs about the television audience. To achieve this, the thesis looks at the cultural context of the television set and its uses in urban kampung households and the neighbourhood system. Studies on urban kampung community in Indonesia so far have focused on the socio-economic and cultural practices of the people in relation to state ideological matters (e.g. Guinness, 1989; Sullivan, 1994; Brenner, 1998). This thesis is an attempt to

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Hitam, Mizan Bin. "Development policies and the urban kampung : an investigation into urban development policies related to the future of Malaysian urban kampungs with special reference to Malacca." Thesis, University of Newcastle Upon Tyne, 1997. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.321289.

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Harjoko, Triatno Yudo, and n/a. "Urban kampung: its genesis and transformation into metropolis, with particular reference to Penggilingan in Jakarta." University of Canberra. Resources, Environmental and Heritage Sciences, 2003. http://erl.canberra.edu.au./public/adt-AUC20050411.145222.

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Urbanism in the discipline of architecture has largely been confined to the analysis of physical appearance of cities. Such an analysis may overlook the crucial issue, which is political, on the spatial formation of a city like Jakarta This formation results from the structuration process of a society where the production and reproduction of society assumes domination from one another. In a dual society, such as in the city of Jakarta, such a process has an implication of the urban form, that is, the dual quality of urbanism. This study examines this dual image of Jakarta, with a particular co

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9

Djajadiningrat, Hasan Mustafa. "Sustainable urban development in the Kampung Improvement Programme : a case study of Jakarta, Indonesia." Thesis, University of Sheffield, 1995. http://etheses.whiterose.ac.uk/14841/.

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Recently, "sustainable development" has become the key concept in the integration of environmental and economic policy. However, little literature considers the links between sustainable development and urban development. This research focuses on these concepts and attempts to develop the term sustainable urban development through an investigation of the "Kampung Improvement Programme (KIP)", and particularly, a case study of Jakarta - Indonesia. The main objectives of the research are to examine the sustainability of KIPMIlT in Jakarta, specifically to analyse the physical, economic, social a

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Nugroho, Prihadi Verfasser], Einhard [Akademischer Betreuer] [Schmidt-Kallert, and Hartmut [Gutachter] Hirsch-Kreinsen. "The role of local institutions in industrial cluster development in Indonesia : The cases of Javanese batik clusters in Kampung Laweyan, Kampung Kauman and Lasem area / Prihadi Nugroho. Betreuer: Einhard Schmidt-Kallert. Gutachter: Hartmut Hirsch-Kreinsen." Dortmund : Universitätsbibliothek Dortmund, 2014. http://d-nb.info/110547609X/34.

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Blackburn, Sarah-SoonLing. ""Almost the same, but not quite" postcolonial Malaysian identity formation in Lat's Kampung boy and Town boy /." Diss., Connect to the thesis, 2009. http://hdl.handle.net/10066/3613.

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Maliki, Nor Zarifah. "Kampung / landscape : rural-urban migrants’ interpretations of their home landscape. The case of Alor Star and Kuala Lumpur." Diss., Lincoln University, 2008. http://hdl.handle.net/10182/791.

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Kampung is a pervasive concept in Malay Culture and considered counter urban in contemporary discourse. Rural to urban migration of the Malays from kampung to cities occur at an accelerated pace in urbanizing Malaysia. Rural migrants are said to remain attached to their rural kampung lifestyles and find the socio-spatial character of urban environment difficult to adapt to. Previous studies on rural kampung by anthropologists and social scientists have unpacked the socio-economic and cultural aspects of kampung Malays in rural area. My study of migrants in Alor Star and Kuala Lumpur is focuse

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13

Arvidsson, Christina. "Empowerment of Women through a Colourful slum-project : A case of the slum-upgrading project in Kampung Tridi of Indonesia." Thesis, Linnéuniversitetet, Institutionen för samhällsstudier (SS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-85751.

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This study aims to evaluate if a slum-upgrading project in 2016 in Malang, Indonesia lead to empowerment of the women living in the neighbourhood. The study uses the concept of Empowerment by Naila Kabeer as a theoretical lens and focuses on women’s resources, agency and achievement after the project was carried out. The study was conducted as a Minor Field Study, which relied mainly on semi-structured interviews, which were complemented with personal observation. The respondents were selected purposively: meaning only those who participated in the painting project. The study findings are limi

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14

Tondobala, Linda. "La dynamique des villes et la transformation des villages urbains en Indonésie : les kampung de Bitung (Célèbes-nord) face à l'emprise urbaine." Paris 8, 1996. http://www.theses.fr/1996PA081091.

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Les terrains qui presentent un statut ambigu connaitront toujours un regime juridique pluriel en matiere du droit foncier, ou se juxtaposent l'ancien droit occidental, le droit foncier national et le droit coutumier. Ils sont aujourd'hui le lieu privilegie du developpement du kampung (quartiers d'habitation populaires situes dans la zone administrative de la ville). L'existence de plusieurs titres et types d'occupation du sol confirme les pratiques populaires d'installation dans les kampung. Le kampung est un habitat organique, qui releve de la dynamique des menages. Trois elements essentiels

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15

Candra, Dewi Ova [Verfasser], and Ina [Akademischer Betreuer] Körner. "A decision support model for waste management in support of developing low carbon, eco region : case studies of densely populated kampung setllements in urban areas in Jakarta / Ova Candra Dewi. Betreuer: Ina Körner." Hamburg-Harburg : Universitätsbibliothek der Technischen Universität Hamburg-Harburg, 2014. http://d-nb.info/106042942X/34.

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16

Pešek, Miroslav. "Řízení marketingových kampaní na příkladu společnosti Hewlett-Packard." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-112800.

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Main goal of this thesis is to show to the reader process of planning, realisation and management in real international enterprise Hewlett-Packard. Second goal is to distinguish the specifics of work of the local marketing department and central marketing department of HP. For evaluation of both this goals is used the comparation between theory and real situation. The whole process of planning, preparation and management is shown on the example of real campaign HP forum.

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Fredriksen, Tina, and Björlekvist Marie. "Kamphunden - avlad för att döda? : En kritisk diskursanalys av tidningars framställning av ämnet kamphundar." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-22795.

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Kamphunden har figurerat i media under de senaste 15-20 åren. Denna studie undersöker hur medias framställning av kamphunden har förändrats över tid, med åren 1999 och 2013 i fokus. Slutsatsen utifrån studien är att begreppet kamphundar framställs negativt i tidningsartiklar, men att det sakta håller på att förändras. Detta är dock en väldigt trög förändring. Den negativa framställningen av kamphundar i media påverkar samhällets syn på dessa hundar, och i förlängningen även individers beteende kring dessa hundar. Resultatet kan användas genom att jämföra medias framställning av ett fenomen med

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Žďárská, Kristýna. "Návrh marketingové kampaně produktu." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2019. http://www.nusl.cz/ntk/nusl-400173.

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The aim of the thesis is to propose a marketing campaign focusing on launching a new hair masks line series Circle Chronicles by Davines company on a German market. Theoretical part contains a summary of marketing problematics and communication mix. Analytical part deals with marketing environment analysis and current company´s communication mix. The final part is made of drafts of a marketing campaign for the promotion of new products.

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Bludská, Kateřina. "Reklamní kampaně na internetu." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-2618.

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Diplomová práce řeší problematiku reklamních kampaní na internetu. Podrobně se věnuje pay-per-click reklamě v internetových vyhledávačích a reklamě ve srovnávačích cen (shopping comparison engines). V práci je popsána tvorba, správa i optimalizace reklamní kampaně v těchto dvou druzích internetové reklamy. Práce poskytuje jak pohled teoretický, tak zahrnuje i praktické zkušennosti z oboru. V závěru práce je nastíněna možná interakce těchto dvou druhů online reklamy.

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Vilím, Tomáš. "Analýza reklamní kampaně O2." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-5253.

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In the first part of my master thesis I will describe theoretical fundamentals which are necessary for analyzing any market of telecommunication providers and their marketing campaigns. Practical part is divided into two parts. In the first one I will summarize information about all four Czech mobile telecommunication providers. The main topic of the second one is to characterize contemporary marketing communication of the O2 brand including an analysis of the particular O2 NEON campaign. I will also evaluate this campaign according to accessible information and add my personal suggestion.

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Pelc, Petr. "Hodnocení účinosti reklamní kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-73856.

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Water brand Bonaqua belongs among well established brands on the Czech beverage market. In July 2007 was launched campaign "možná ti ulehčí cestu", which was primarily designed to provide much better market performance. Although this campaign was very successful, today, after three years, it is obvious that a basic goal of this campaign was not fulfilled. This thesis deals with detailed characterization of the whole campaign and with following testing and effects evaluation by using of series in-depth interviews and one focus group. Due to large amount of the gathered data about campaign I was

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Studnička, Tomáš. "Rozbor problematických reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-150276.

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In the Czech Republic, advertisement is regulated by legislation and by the Czech Advertising Standards Council, which supplements the legislative requirements for advertising with an ethical dimension and establishes respective ethical rules through the Code of Advertising Practice. It cannot legally enforce compliance with the Code and therefore promotes self-regulation in this matter. The aim of this work is to analyze problematic advertising campaigns in the Czech Republic and to explain how the regulation of advertising is applied in practice. We present an analysis of campaigns which lar

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23

Kosmák, Petr. "Analýza úspěšnosti newslettrových kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2015. http://www.nusl.cz/ntk/nusl-264294.

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The objective of the study was to analyse selected e-mail (newsletter) campaigns to show what kind of information companies share in their campaigns, what is the optimal frequency of mailings and how is this form of marketing communication perceived by the recipients. This objective was achieved using two methods: Firstly, newsletters from selected companies were collected and analysed as to their content, frequency and other specific features. Secondly, a questionnaire was administered to mailing recipients. The results obtained using the above methodology show that campaign recipients curren

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Petyrková, Kateřina. "Návrh internetové komunikační kampaně." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2009. http://www.nusl.cz/ntk/nusl-222229.

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The topic of this thesis is the prosperity of an internet presentation of a small company and the company’s communication with its potential customers by means of the internet. It deals with various ways of advertising and the introdution of an online shop as an important business channel

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Vedin, Elisabeth. "Kampen om skadeståndet." Thesis, Södertörn University College, School of Discourse Studies, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-764.

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Granath, Martin. "Kampen om berättelsen." Thesis, Malmö högskola, Lärarutbildningen (LUT), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-34936.

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Den här studien bygger på analys av fyra litterära verk som utspelar sig i Malmö efter stadens industriella epok. Verken sätts i relation till produktionen av Kunskapsstaden, i syfte att ifrågasätta dels föreställningen om arbetarklassens försvinnande i det postindu- striella samhället och dels den variation och mångfald som postmodernismen menar har ersatt de stora berättelserna.Utifrån litteratursociologisk speglingsteori undersöker jag hur en eventuell arbetar- klass skildras i Fredrik Ekelunds m/s Tiden och i Kristian Lundbergs Yarden, i vilket maktförhållande huvudpersonerna står gentemot

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Godin, Anton, Johan Högberg, and Julia Isacson. "Kampen om kunderna." Thesis, Örebro universitet, Handelshögskolan vid Örebro Universitet, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:oru:diva-77268.

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GRAHN, JAKOB, and TORSTEN RÖNNBÄCK. "Från idé till crowdfunding-kampanj." Thesis, KTH, Tillämpad maskinteknik (KTH Södertälje), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-147794.

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Kučera, Michal. "Analýza komunikační kampaně společnosti Billa." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-81406.

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the first chapter deals with the theoretical background as a base for this thesis. It defines the terms marketing communication and commercial communication. In the second half it deals with market research. The second chapter introduces Billa as a part of REWE Group and an important player on the czech market. A Big part of this chapter deals with Billa's communication campaigns. The last chapter introduces one particular campaign and analyses it, using data that were provided by Billa for this purpous.

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Šímová, Martina. "Řízení kampaně v PPC systému." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113354.

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The diploma thesis focuses on the mechanisms set up campaigns in ppc systems. Thesis discusses the role of PPC in the marketing mix of the company, compares ppc with other similar tools (e.g. SEO). The practical part describes the creation of ad groups, setting and management of keywords, selection of content network, and analysis advanced tools of ppc campaign (public, dimensions, themes).

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Harutjunjan, Ani. "Analýza efektivity vybrané marketingové kampaně." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-199988.

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The aim of the thesis is to evaluate the effectiveness of the selected marketing campaign in the area of telecommunications, on the basis of defining basic criteria for success of the marketing campaign as part of the communications plan of the company. The theoretical part of the thesis is focused on defining the fundamental components of the marketing and the communication mix. Furthermore, theoretical part covering the approaches, methods and indicators for measuring the effectiveness of marketing campaigns, serves as a theoretical basis to schedule and implement the practical part. The pra

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Linhartová, Simona. "Účinnost a efektivnost reklamních kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-202021.

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The diploma thesis explores the basic methods of measuring the efficiency and effectiveness of advertising campaigns. Expecially, the method of Color - Word association Technique. It is one of the unusual methods that successfully measure these factors of advertising from the presepective of attitudinal preferences and associations. The aim of thesis is to approach standard and non-standard approaches to measuring the efficiency and effectiveness of advertising campaigns and in concrete example of company which is selling the products from prevention against fleas and ticks.Describe and apply

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Dimbu, Joël. "Percy Jackson och kampen om filmen : Percy Jackson och kampen om filmen." Thesis, Högskolan Dalarna, Bildproduktion, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:du-31686.

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Denna uppsats analyserar filmen Percy Jackson och kampen om åskviggen (2010) och kontrasterar den mot sitt källmaterial, boken Percy Jackson och kampen om åskviggen (2005). Uppsatsens syfte är att bättre förstå skillnaden mellan en berättelse skriven i bokformat och och samma berättelse i filmformat. Skillnaderna mellan bok och film är ett väldigt debatterat ämne som skapar en splittring bland adaptionsteoretiker. Med hjälp av adaptionsteorin analyserar uppsatsen vändpunkterna i både boken och filmen och hur det påverka huvudkaraktärerna. Genom denna process förstår vi bättre vilka förändringa

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Lou, Ellen. "Conserving the ethnic enclave : the case of Kampong Glam in Singapore." Thesis, Massachusetts Institute of Technology, 1985. http://hdl.handle.net/1721.1/42099.

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Thesis (M.C.P.)--Massachusetts Institute of Technology, Dept. of Urban Studies and Planning; and, (M.S.)--Massachusetts Institute of Technology, Dept. of Architecture, 1985.<br>MICROFICHE COPY AVAILABLE IN ARCHIVES AND ROTCH.<br>Bibliography: leaves 210-213.<br>by Ellen Lou.<br>M.S.

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Dimos, Anna, and Fajfer Dalia Altaai. "Kampanj VS Realisation : prissättningsstrategier inom detaljhandeln." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18720.

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Syfte: Uppsatsens syfte är att klargöra skillnaden mellan olika sorters rabatterade erbjudanden som kampanj och rea i Ur&Penns butiker. Syftet är även att se hur konsumenter ser på rabatterade erbjudanden och hur deras lojalitet kan påverkas av detta. Metod: En kombination av kvalitativa och kvantitativa metoder har använts med en abduktiv ansats. Insamling av data har skett via enkäter, intervju och observation. Uppsatsen riktar sig in på att undersöka Ur&Penns marknad. Teori: Teorier som använts i uppsatsen beskriver prisstrategier, rabatterade erbjudanden, lojalitet ur konsumentpers

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Kovařík, David. "Automatická identifikace šablony generující spam kampaně." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2018. http://www.nusl.cz/ntk/nusl-385921.

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Spam se typicky nevyskytuje ve formě samostatných zpráv, ale často bývá sdružován do takzvaných kampaní. Ty bývají automaticky generovány pomocí šablon. Díky tomu jsou jednotlivé zprávy sémanticky, ale ne syntakticky, ekvivalentní. Cílem práce je navrhnout algoritmus schopný z množiny zpráv jedné kampaně zpětně extrahovat šablonu, ze které tyto zprávy byly generovány. Práce se zaměřuje na spam v SMS komunikaci, ale navržené postupy jsou dostatečně obecné pro širší použití. Algoritmus je postaven na metodě zarovnávání dvou sekvencí, používané v bioinformatice pro nalezení podobných oblastí prot

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Tsap, Yuliya. "Tvorba marketingové kampaně podle národnosti spotřebitele." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2020. http://www.nusl.cz/ntk/nusl-414467.

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This thesis deals with cultural differences and creation of marketing campaign according to the nationality of the consumer. The theoretical part discusses the principles of marketing campaign, intercultural marketing and cultural diversity. Two researches will be carried out in this work: the first research aims to determine whether advertising enters into a stylish and cultural conflict with the social environment, the second research aims to make recommendations for creating marketing campaigns for selected countries based on secondary data.

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Vacek, Josef. "Programy a kampaně zaměřené na BOZP." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-7659.

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The thesis clarify the reasons of program construction and introduction of campaigns focused on Occupational Safety and Health (OSH). On the basis of work accident rate statistics, conducted researches and investigation we have found out, considering OSH issues, that it is essential to change attitudes, approaches and thinking of the public, company management and employees. The status quo shows that people do not approve OSH issues. They take them as a burden. At this point it is impossible to reduce the number of work accidents and cases of occupational desease. Furthermore, it is impossible

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Zdarsa, Jan. "Měření a zvyšování efektivity internetových kampaní." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-72708.

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Master's thesis deals with the evaluation of the effectiveness of internet campaigns. Theoretical and methodological part of the thesis presents online marketing channels and business models widely used in Internet marketing, setting right goals before the campaign launch and the most used web analytics tools, including technological difficulties and the correct procedure for evaluating campaigns. The practical part of the thesis describes a significant difference in the evaluation of the effectiveness of internet campaigns by using the multitouch attribution. A secondary aim is to show that i

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Knoblochová, Petra. "Analýza účinnosti televizní kampaně společnosti ALBI." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-198088.

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The aim of this thesis is to carry out a marketing survey and to analyze the effectiveness of a TV campaign for ALBI company with major focus on answering a set of crucial research questions. The first part of the thesis covers such issues as marketing, marketing communication, advertising and marketing survey from a theoretical point of view. After that I introduce the ALBI company and its marketing activities. The practical part is devoted to the marketing survey itself. I present the preparatory phase, the realization of the survey and its results. The goal of the survey was to reveal consu

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Horáčková, Simona. "Využití guerilla marketingu v předvolební kampani." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2015. http://www.nusl.cz/ntk/nusl-225060.

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This master´s thesis deals with application of guerrilla marketing at the election campaign. The first part contains the theoretical basis, which explain the marketing communication, current trends in marketing communications and define the concept of guerilla marketing, including establishment of this marketing trend. The practical part at first analyse a real election campaign, at the development and application I have participated. The campaign took place before the municipal elections in Humpolec in the autumn 2014. Then the work continues by a questionnaire survey, where I want to examine

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Nejčevová, Lada. "Návrh reklamní kampaně pro vánoční turné." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319219.

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Master‘s thesis called “Proposal of Advertising Campaign for Christmas Tour” focuses on making a marketing plan proposal for a certain project. This thesis is divided into three main parts. The first chapter presents theoretical starting points from the marketing area. The second chapter deals with the analysis of the current state of the selected company and Christmas tour project. Proposals for improvement of the promotion and overall running of the project are formulated in the third chapter.

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Högström, Andreas, and Emil Pettersson. "Browser Wars : Kampen om webbläsarmarknaden." Thesis, Uppsala universitet, Data- och systemvetenskap, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-126383.

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The first browser war took place during the second half the 1990s, and Internet Explorer cameout as the winner over Netscape Navigator. Today a new browser war is being fought withmany competitors and the future is uncertain. The purpose of the thesis is to find out how theweb browser market has developed since the start of the previous conflict, and we ask ourselveshow it will continue to develop in the future. This is accomplished with, among otherthings, interviews, tests and already existing statistics. The thesis' conclusions shows that theweb browser market has developed in a positive wa

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Wikenstål, Jakob, and Jakob Wikenstaal. "Kampen för det Urbana Sportcentret." Thesis, Malmö universitet, Fakulteten för lärande och samhälle (LS), 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-28690.

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Städer förtätas och tillgången till fysisk aktivitet och idrotter i idrottsanläggningar minskar. Mot denna bakgrund lät Malmö stad anlägga en ny typ av idrottsanläggning i en gammal industrilokal i området Sofielund. Anläggningen har fått namnet Urbant Sportcenter.Målet med föreliggande uppsats är att öka kunskapen om denna nya typ av urbana idrottsanläggningar. Syftet är att utifrån en fenomenografisk ansats analysera hur de involverade aktörerna förstår det Urbana Sportcentret i Sofielund, Malmö, som fenomen.Nio involverade aktörer har intervjuats och senare analyserats med hjälp av variatio

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Andréasson, Sara. "Representationen av genus : En semiotisk studie av Tom Fords Gucci kampanj 2003 samt Frida Gianninis Gucci kampanj 2013." Thesis, Uppsala universitet, Institutionen för informatik och media, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-208783.

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Title: The representation of gender: A semiotic study of Tom Ford's Gucci campaign 2003 and Frida Gianninis Gucci Campaign 2013. Number of pages: 73 (79 including enclosures) Author: Sara Andréasson Tutor: Anne-Marie Morhed Course: Media and Communication Studies D (2IV091) Period: VT 2013 University: Division of Media and Communication, Department of Informatics and Media, Uppsala University. Purpose/ Aim: The aim of this study was to examine the representation of gender in advertising that has both men and women as the primary audience. The aim of the study was to investigate how Gucci has c

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Herclík, Pavel. "Příprava reklamní kampaně v oblasti cestovního ruchu." Master's thesis, Vysoká škola ekonomická v Praze, 2006. http://www.nusl.cz/ntk/nusl-292.

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Práce analyzuje specifika návrhu, přípravy marketingových komunikací v reálném prostředí cestovní kanceláře ve srovnání s teoretickými doporučeními a metodami. Základem je zevrubná analýza všech odlišností trhu cestovního ruchu, specifik tvorby produktu, distribučních cest, cílových skupin i komunikačních nástrojů. Analytická část práce i vlastní návrhy reklamní kampaně vycházejí z reálných a aktuálních informací, předmětem zkoumání je cestovní kancelář FIRO-tour.

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Engel, Filip. "Návrh mediální kampaně služby Student SMS Grátis." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3337.

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Monakov, Vladislav. "Připrava medialni kampane pro Cestovni Kancelař Tapír." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-10431.

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Bártlová, Jitka. "Analýza komunikační kampaně ministerstva dopravy "Nemyslíš,zaplatíš"." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11248.

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Diploma thesis - Ministry of Transport communication campaign "Nemyslíš, zaplatíš" analysis - is divided into two parts - theoretical and practical. Theoretical part is concerned in marketing and commercial communication, social marketing and evaluation of communication campaign effectiveness. Practical part refers to BESIP, czech accident statistics and communication campaign "Nemyslíš, zaplatíš" analysis (introduction, communication strategy). Thesis also contains research concerning campaign effectiveness and awareness. Overall campaign evaluation is made at the end of thesis and completed

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Marečková, Táňa. "Návrh mediálnej kampane vybraných výrobkov firmy Nestlé." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11315.

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