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Rozprawy doktorskie na temat „Languagae. marketing”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Radenko, Matić. "Primena marketing koncepta u timskim sportovima." Phd thesis, Univerzitet u Novom Sadu, Fakultet sporta i fizičkog vaspitanja u Novom Sadu, 2016. https://www.cris.uns.ac.rs/record.jsf?recordId=96076&source=NDLTD&language=en.

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Na uzorku od 118 ispitanika - raspoloţivih menadţera različitih nivoa u organizacionoj strukturi sportskih organizacija iz četiri izabrana kolektivna sporta (fudbal, ko&scaron;arka, rukomet i odbojka) u najvi&scaron;em rangu nacionalnih takmičenja, sprovedeno je ispitivanje relacija izmeĎu liderstva, organizacione kulture, resursa kojima sportske organizacije raspolaţu (ljudskih, materijalnih, finansijskih i informacionih), i podr&scaron;ke inovacijama za primenu marketing koncepta u timskim sportovima.Na osnovu saţimanja prethodno razmotrenih dosada&scaron;njih istraţivanja o relacijama marke

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2

Pogacar, Ruth. "Marketing Language: A Conceptual Framework and Examination of How Brand Name Linguistics Influence Brand Loyalty." University of Cincinnati / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin15302704284269.

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3

Sundar, Aparna. "Visual Brand Language: Color, Complexity, and Harmony." University of Cincinnati / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1407405389.

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Margerison, Angus. "Marketing a foreign language : the case of French in South Africa." Doctoral thesis, University of Cape Town, 2005. http://hdl.handle.net/11427/8730.

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Includes bibliographical references (leaves 152-160).<br>It is not unusual for a student to study French from secondary school to university level and still not be able to communicate effectively with a native speaker. In addition, for many years, apart from translation diplomas, the traditional Bachelor of Arts degree in French prepared students for little more than teaching the language. In South African universities, the introduction of courses in Business French is relatively recent. An individual might be motivated to learn a foreign language because of its aesthetic value or practical us

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5

Sahligerová, Zuzana. "Marketing jazykových škôl." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76756.

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The Master's Thesis is divided into three parts. In first part it is dealing with particularities of marketing of services and specifically with marketing of language schools. In practical part it is analysing language schools in Prague and Brno by marketing research It compares and evaluates marketing mix of language schools and shows common and different points of the biggest players and defines their market position by value curves. The third part is about concrete language school from the environment of a smaller city in Slovakia. It describes its marketing mix, analyses competition and sh

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6

Valentina, Mladenović. "Upravljanje procesom eko marketinga pomoću PLM alata." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2016. https://www.cris.uns.ac.rs/record.jsf?recordId=101449&source=NDLTD&language=en.

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U disertaciji je predložen model za upravljanje procesom ekomarketinga, delovanjem na 4S kriterijume uspešnosti (održivost, bezbednost, društvena prihvatljivost i zadovoljstvo proizvodom).Razvijeni model je zasnovan na primeni alata LCA i Ekološki Ruksaki ima formu upravljačkog algoritma. Model je sistematično predstavljen, integralno i kroz analizu mogućih scenarija primene.Disertacija sadrži detaljan opis podloga na kojima je model razvijen. Verifikacija razvijenog modela je sprovedena kroz simulaciju izvršavanja algoritma na osnovu rezultata dobijenih primenom alatana dva plastična materija

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7

Paulovičová, Marika. "Online marketing jazykového centra Laurus." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-113025.

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This master's thesis deals with online marketing of the Language centre Laurus. The main objectives of this work are the assessment of the current state of online marketing of the Language centre Laurus, evaluation of the effectiveness of used communication channels, and recommendations leading to higher commercial success of the web pages. The theoretical part consists of three blocks. The first chapter is devoted to web sites, information architecture, usability and accessibility. The next chapter introduces the possibility of building traffic on web pages, and the third part consists of ana

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8

Aleksandar, Dejanović. "Razvoj strategijskog modela upravljanja savremenim marketing koncepcijama u funkciji unapređenja performansi preduzeća." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2014. http://www.cris.uns.ac.rs/record.jsf?recordId=87673&source=NDLTD&language=en.

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Strategijski model upravljanja savremenim marketing koncepcijamapovezuje upravljanje razvojem novih proizvoda, upravljanje brendom iupravljanje odnosima sa potrošačima na platformi upravljanjaukupnim kvalitetom. U model je ugrađen i merni sistem na osnovuuravnoteženog pristupa merenju performansi preduzeća. Istaživanjeje pokazalo da su nabrojani elementi kompatibilni i da imajupotencijal za stvaranje sinergije, što model čini efektivnijim iuniverzalnijim. Rezultati merenja u trogodišnjem periodunedvosmisleno su potvrdila funkcionalnost modela, odnosno njegovusposobnost da pozitivno utiče na pe

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9

Forcum, Lura. "Why good consumers love bad brands| Assertive language makes consumers care for brands." Thesis, Indiana University, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3729337.

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<p> In social media settings, many firms issue commands to consumers—to post, share or like content—often using forceful and direct (vs. polite) language. However, prior research has shown that commands issued with assertive language elicit negative responses and reactance and also reduce the probability of compliance (Brown and Levinson 1987; Dillard and Shen 2005; Kellerman and Shea 1996; Quick and Considine 2008). In the present research, I show that brands benefit from using assertive language, specifically in the form of increased care and concern from consumers. This is becau

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10

Saša, Raletić Jotanović. "Marketing sa društvenim ciljem i ekološki odgovorno ponašanje potrošača sa prostora bivše Jugoslavije." Phd thesis, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, 2017. https://www.cris.uns.ac.rs/record.jsf?recordId=104835&source=NDLTD&language=en.

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11

Izabela, Mugoša. "Примена маркетинг концепта у функцији унапређења производње и пласмана сира у Републици Србији". Phd thesis, Univerzitet u Novom Sadu, Poljoprivredni fakultet u Novom Sadu, 2018. https://www.cris.uns.ac.rs/record.jsf?recordId=105103&source=NDLTD&language=en.

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ИЗПроизводња и пласман сира заузимају једно од кључних места у стратегији развоја и раста агроиндустрије многих, економски најразвијенијих, земаља. Као финални производ сточарске производње, сир, као готов производ, резултат је ангажовања већег броја различитих привредних субјеката у ланцу стварања и испоруке вредности, због чега може бити значајан генератор прихода за  све учеснике и фактор економског развоја Републике Србије.  Основни циљ истраживања је да се на бази информација добијених обрадом података из  примарних и секундарних извора, креира  предлог функционалног м

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12

Slobodan, Čerović. "Strategijsko prilagođavanje turističke privrede Srbije tržišnim promenama." Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2002. https://www.cris.uns.ac.rs/record.jsf?recordId=73202&source=NDLTD&language=en.

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Permanentno prilagođavanje trži&scaron;nim promenama ukupne turističke privrede Srbije, predstavlja njeno strategijsko prilagođavanje. U tom smislu sagledavane su dimenzije i strukturne odlike turističkog trži&scaron;ta, a posebno funkcionalne karakteristike tražnje i ponude. Analizirani su faktori  konkurentnosti turističke ponude. Posebno su obrađeni procesi i složenost promena na turističkom  trži&scaron;tu kao &scaron;to su:  dugoročne promene u pokretačkim faktorima turističke traženje, dugoročne tendencije i promene u međunarodnom turističkom poslovanju,  faktori i ef

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13

Moeller, Ryan M. "Wireless transactions: The rhetorical appeals of consumer electronics marketing." Diss., The University of Arizona, 2004. http://hdl.handle.net/10150/290122.

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This dissertation critiques the techniques used to market and distribute consumer electronics products in the United States. Using the wireless networking industry as a case study, I argue that the consumer electronics industry is at the cutting edge of the commercial, consumer nature of U.S. culture and that it operates according to the ideological moorings of what the Frankfurt School called "the culture industry." These moorings include the obscuring of contradiction and the politics of production behind a unified product image, the erasure of individual consumer choice in favor of efficien

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14

Deacon, Jonathan H. "A study of the meaning and operation of the language for marketing in context." Thesis, University of Ulster, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.515885.

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Morgan, Susan Elaine 1967. "Watch your language: Metaphor as a source of available information." Thesis, The University of Arizona, 1993. http://hdl.handle.net/10150/291481.

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Few studies have attempted to operationalize metaphor or measure its effect on receivers. This thesis suggests that the language used to frame information has a powerful impact on receivers. The experiment following the literature review shows that the use of a {family, plant, biology} metaphor cluster produces significantly greater donations of money to an organization. Better, though nonsignificant, results on other dependent measures were also obtained using the {family, plant, biology} cluster rather than the {war, machine, death} cluster. Theoretical implications and organizational applic

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16

Jelena, Stanković. "Model upravljanja procesima brendiranja primenom lean koncepta." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2018. https://www.cris.uns.ac.rs/record.jsf?recordId=107698&source=NDLTD&language=en.

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Opšti cilj istraživanja u ovoj doktorskoj disertaciji jeste razvoj pragmatičnog modela koji će omogućiti efikasnije upravljanje procesima brendiranja primenom lean koncepta u marketingu. Predmet istraživanja predstavljaju stavovi i zadovoljstvo korisnika o atributima proizvoda/usluga koji su ujedno rezultat primene lean-a i osnov za izgradnju brendova, sa posebnim akcentom na lojalnost korisnika datom proizvodu/usluzi tj. brendu. U disertaciji se istražuju pretpostavljene uzročno-posledične veze između primene lean principa u poslovanju i upravljanja procesima brendiranja, kao i intenzitet te

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17

Pasian, Piermaria <1995&gt. "The role of language in marketing and branding: shaping the right message captivating consumer attention." Master's Degree Thesis, Università Ca' Foscari Venezia, 2022. http://hdl.handle.net/10579/20846.

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This paper will discuss the importance of language in the world of marketing and how its different uses can radically change the nature of the message conveyed to the end consumers. In particular, it will be observed how these dynamics have changed in the past and how they are still varying and transforming today, thanks to the rapid changes in the internal dynamics of our society and the constant evolution of new technologies. Many real cases scenarios will be analyzed, to understand how context and even particular historical events can affect communication and the language used.

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Vesna, Rodić Lukić. "Kvalitet usluge u funkciji satisfakcije i namera korisnika u ostvarivanju marketing performansi visokoobrazovnih institucija na zapadnom Balkanu." Phd thesis, Univerzitet u Novom Sadu, Ekonomski fakultet u Subotici, 2016. http://www.cris.uns.ac.rs/record.jsf?recordId=95952&source=NDLTD&language=en.

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Nataša, Pavlović. "Примена концепта маркетинга тоталног односа у пословању малих и средњих туристичких предузећа у Војводини". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2015. https://www.cris.uns.ac.rs/record.jsf?recordId=95445&source=NDLTD&language=en.

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Мала и средња предузећа су тренутно најважнији покретач свих економских токова у привреди неке земље. Основна тежња у докторској дисертацији била је да се испитају специфичне карактеристике које мала и средња туристичка предузећа у Војводини разликују од великих, а самим тим  и  потврди значај мале привреде у односу на велике пословне формате у туристичкој привреди.  Маркетиншким активностима малих и средњих туристичких предузећа дуго времена се приступало у контексту постојећих традиционалних модела који су се ослањали на маркетинг стратегије и праксе великих компанија. Међутим

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Greyling, Caroline. "Exploring the impact of language on consumer-brand relationships across digital media." Master's thesis, Faculty of Commerce, 2021. http://hdl.handle.net/11427/33702.

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Within the marketing management sphere, consumer-brand relationship theory has attracted interest and academic research since its inception. One area that has been relatively unexplored, however, is the interplay between vernacular languages and consumer-brand relationships in a multilingual South Africa. Celebrated for its multicultural and multilingual identity, South Africa recognises eleven official languages with English predominantly used across marketing activities. Despite a variety of research projects aimed at exploring consumer-brand relationship theory, there remains a gap in the k

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21

Gorsline, Christie Bayless. "Marketing classroom philosophy to achieve critical literacy." CSUSB ScholarWorks, 1994. https://scholarworks.lib.csusb.edu/etd-project/868.

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Krejčí, Andrea. "Návrh marketingové strategie." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2018. http://www.nusl.cz/ntk/nusl-377577.

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The diploma thesis deals with the analysis of the current situation of the company Studyline s. r .o. and the innovation proposal, which is the realization of the language school in Brno. The aim of the thesis is to design a functional marketing strategy that will be applicable in real terms as early as 2018. The thesis also includes a thorough analysis of the internal and external environment, which is summarized by SWOT analysis. The work also evaluates the project's risks, thorough monitoring of the competition, and, in the final stage, marketing strategies for language schools, including t

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23

Časlav, Kalinić. "Аналитика друштвених мрежа као фактор промоције хотела у Србији". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2019. https://www.cris.uns.ac.rs/record.jsf?recordId=110016&source=NDLTD&language=en.

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У  докторској  дисертацији  су  кроз  девет  поглавља  представљене  могућности  које доноси  аналитика  друштвених  мрежа.  Конкретно  представљене  су  могућности  које доносе друштвене мреже  у склопу промотивних активности хотела.  Истраживањем је обухваћено  утврђивање  значаја  интернет  маркетинга,  и  у  склопу  тога  маркетинга  на друштвеним  мрежама  за  туристички  и  хотелски  сектор,  приказан  је&

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24

Gaughan, Tara J. "Selling the pearl : an analysis of the language used in the marketing of Hong Kong to tourists /." Thesis, Hong Kong : University of Hong Kong, 2001. http://sunzi.lib.hku.hk/hkuto/record.jsp?B23424515.

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Korobtcova, Iuliia <1990&gt. "Applying marketing activities to strengthen brand equity within SMEs: Case studies on Italian and Spanish Language Schools." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/16669.

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The reason for this research is to present marketing activities within Small and Medium sized Enterprises (SMEs) in the area of branding. There are two types of problems which are supposed to be analysed in this thesis: theoretical and empirical. The theoretical problem addressed in this study is the little literature on marketing in SMEs particularly concerning brand equity. This focus of the research is important because nowadays SMEs more and more recognize the brand value and initiate to use it as a source of competitive advantage. Brands are among the most valuable assets owned by an orga

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26

Cosburn, Ericha. "An exploration of the interaction between English language learning orientation and motivation among marketing students at an FET college." Thesis, Rhodes University, 2012. http://hdl.handle.net/10962/d1003418.

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Student motivation in FET colleges in South Africa is generally considered to be underresearched. Seyfried (1998, p. 54) contends that "motivations of participants still receive too little attention in the planning of vocational programmes". In an attempt to explore how motivational variables interact with English language leaming, this mixed-method study focused on FET marketing students studying English as part of their three-year vocational qualification. In the first phase, three focus group discussions were conducted with students from the three levels in the programme - a total of 16 stu

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Zapletalová, Klára. "Marketingový mix Jazykové školy Presto." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2012. http://www.nusl.cz/ntk/nusl-223575.

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The thesis is focused on the analysis of current marketing mix of the Presto language school, especially on its marketing mix of language courses for the public. On the basis of acquired information, it presents recommendations for possible improvement. The theoretical part of the thesis emphasizes service marketing mix, and explains its components. The following parts analyse the outer environment of the language school, as well as its current marketing mix, and bring suggestions for enhancement of the marketing mix of language courses for the public.

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Abbatelli, Valentina. "Producing and marketing translations in fascist Italy : 'Uncle Tom's Cabin' and 'Little Women'." Thesis, University of Warwick, 2017. http://wrap.warwick.ac.uk/97254/.

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The thesis investigates the sociological, cultural and ideological factors that affect the production and marketing of two major translations published in Fascist Italy and targeting both adult and young readers. The dissertation focuses upon a selected corpus of translations of the American novels, Uncle Tom’s Cabin (1852) and Little Women (1868), which were repeatedly translated between the 1920s and 1940s. By adopting an interdisciplinary approach, which encompasses fields such as the history of publishing, the sociology of translation, children’s literature, studies on the role and functio

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Radomir, Stojanović. "Промоција нових туристичких дестинација - београдских приградских општина". Phd thesis, Univerzitet u Novom Sadu, Prirodno-matematički fakultet u Novom Sadu, 2016. https://www.cris.uns.ac.rs/record.jsf?recordId=99755&source=NDLTD&language=en.

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Докторска  дисертација &bdquo;Промоција  нових  туристичких  дестинација –београдских  приградских  општина“  односи  се  на  седам  суседних  општина  које окружују  централне  делове  Београда:  Барајево,  Гроцку,  Младеновац,  Лазаревац, Обреновац, Сопот и Сурчин.Промоција,  у  условима  све  израженије  конкуренције  на  туристичкомтржишту,  представља  незаобилазни  инстумент  у  позиционирању  туристичкихдестинаци

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Đorđe, Ćelić. "Ključni faktori uspešnosti malih i srednjih preduzeća u uslovima tranzicije." Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2016. http://www.cris.uns.ac.rs/record.jsf?recordId=101321&source=NDLTD&language=en.

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Predmet istraživanja ovog rada je ambijent ekonomije znanja iposlovanje malih i srednjih preduzeća u tom ambijentu. Problemistraživanja je analiza faktora koji utiču na uspešnost malih isrednjih preduzeća. Cilj istraživanja je da se utvrde ključni faktoriuspešnosti malih i srednjih preduzeća u Srbiji kako bi sedefinisale mere za povećanje konkurentnosti ovog sektora i razviomodel upravljanja malim i srednjim preduzećima u ekonomiji znanja nabazi ključnih faktora uspešnosti. Vrednost dobijenih rezultataproističe iz cilja istraživanja u okviru ove disertacije, koji u širemsmislu podrazumeva pruž

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Sternkopf, Sylva-Michele. "Language and Business - International Communication Strategies in Saxon Small and Medium-Sized Companies." Doctoral thesis, Universitätsbibliothek Chemnitz, 2004. http://nbn-resolving.de/urn:nbn:de:swb:ch1-200401056.

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Study of international communication strategies in small and medium-sized companies; focus on foreign language strategies; quantitative empirical analysis of the following areas: global marketing, international trade fairs, press and media relations, foreign language training, internet presentation and sales material; qualitative linguistic analysis of English-language brochures published by SMEs, identification of areas of improvement, discussion of the services of a communications consultant with the objective of coordinating foreign language communication tasks in SMEs<br>Untersuchung inter

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Sepehr, Parisa. "Semiotics and Marketing : A Case Study of the Renault Co. on Iranian Market." Thesis, Linköpings universitet, Institutionen för kultur och kommunikation, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-69205.

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Jean Baudrillard (1968) suggests that “An object (Fr. objet) must become a ‘sign’ in order to be consumed” (Umiker-Sebeok 46). Following Baudrillard, the aim of this study is to investigate how considering a product as sign is associated with product consumption and consequently how marketers apply semiotics to analyse a product and a market in order to know customer’s needs and to understand the market potential. Manufacturers exploit customers’ needs and the market potential to launch a new product or modify their current products. From this, the customers’ buying intentions can be raised

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Thomas, Steffan Wyn. "A consumer investigation : monetising, marketing and distributing digital music in a niche and minority language market : the situation in Wales." Thesis, Bangor University, 2015. https://research.bangor.ac.uk/portal/en/theses/a-consumer-investigation(e60cc315-f5d8-4bb0-bb91-c26b91d1bf66).html.

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The music industry has experienced a period of disruption to its production and distribution method since the mid-to-late 1990’s (Vaccaro & Cohn, 2004). Peer-to-peer software and the introduction of the Mp3 file format have allowed consumers to gain advantage over record producers (Zentner, 2006, Chen et al, 2008 & Bateman et al, 2011) This market wide change has impacted not only the major record labels, but also small, niche and minority language music production companies. When the Mp3 arrived on the market in the mid 1990’s, the music industry, rather than embracing new technology, feared

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Kim, Maria. "Discourse variation in American magazine advertisements." [Bloomington, Ind.] : Indiana University, 2006. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3243779.

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Thesis (Ph.D.)--Indiana University, Dept. of Linguistics, 2006.<br>Title from PDF t.p. (viewed Nov. 17, 2008). Source: Dissertation Abstracts International, Volume: 67-12, Section: A, page: 4528. Advisers: Samuel Obeng; Beverly Hartford.

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DeChamplain, Jessica. "Selling English in South Korea : the marketing of English and uses of foreigners in the English as a foreign language industry." Thesis, University of British Columbia, 2017. http://hdl.handle.net/2429/60461.

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This thesis examines the private English as a Foreign Language (EFL) industry in the Republic of Korea, herein called South Korea, focusing on the messages that are conveyed about the English language through hagwon advertisements and the roles and positioning of foreign (non-Korean) teachers within hagwons. I analyse the messages contained within various forms of marketing to discuss the discourses that surround the English language, foreign so-called native English speaker teachers (NESTs), and the ability of Koreans to learn the English language well, or not. This thesis discusses issues as

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Ho, George. "Globalisation and translation: Towards a paradigm shift in translation studies." Thesis, University of Auckland, 2004. http://wwwlib.umi.com/dissertations/fullcit/3173563.

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Guided by Thomas Kuhn's theory about paradigm shift advanced in The Structure of Scientific Revolutions and Mao Tsetung's theory of “the new superseding the old”, this thesis briefly examines the history of translation both in the West and in China and observes three paradigm shifts in each territory. The analyses reveal that paradigm shifts in translation theory occur when the changes in the social, economic, cultural and religious environments lead to significant changes in the practice of translation and that these changes then can no longer be adequately theorised by the old paradigms of

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Heiner, Jae Parker. "Greening the Market: the Development and Effect of Environmental Terms on Consumer Perception of Products." BYU ScholarsArchive, 2012. https://scholarsarchive.byu.edu/etd/3111.

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History, discourse analysis, and corpus linguistics show the green movement (humankind's response to issues affecting the environment) to have proliferated both ecological ideologies and the linguistic tools to discuss them, (R. J. Alexander, 2002; Bang, Døør, Steffensen, & Nash, 2007; Carvalho, 2007; Mahlberg, 2007; Wang, 2009) showing the development of green or environmental language in the lexicon. The topic has also left its mark on the market, and green market research has shown effects of messages on perceptions of green brands (Phau & Ong, 2007) and profiles of m (J. A. Roberts, 1996).

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M, Jagemark Lisa. "Les maux de la traduction : Le marketing de contenu des antidouleurs en traduction : une approche fonctionnaliste." Thesis, Linnéuniversitetet, Institutionen för språk (SPR), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65937.

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The purpose of this master’s thesis, written in French, is to examine some of the challenges that the content marketing genre poses on translation. More specifically, it studies the author’s translation of the medical advice published on the website GammeDolipraneConseils.fr: a site published by the company behind a French line of pain-killers. The functionalist Skopos theory, particularly as described by Christiane Nord, answers for the theoretical background, as well as adding to the understanding of the purpose of the source text. To understand what is being sold, the notion of conceptual m

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Zoran, Drašković. "Кључне карактеристике које утичу на перформансе организације у економији знања". Phd thesis, Univerzitet u Novom Sadu, Fakultet tehničkih nauka u Novom Sadu, 2019. https://www.cris.uns.ac.rs/record.jsf?recordId=110232&source=NDLTD&language=en.

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Предмет истраживања ове дисертације је економија знања и дугорочна одрживост организација у том амбијенту. Проблем истраживања су кључне карактеристике, организациона култура и колаборативна клима, које утичу на успешност организација у економији знања. Циљ истраживања је да се утврде утицајни фактори кључних карактеристика и анализира њихова значајност и разлике у економијама у транзицији и економијама знања. Циљ дисертације је анализа утицаја типа индустрије којој организација припада, типа власништва, и позиције запосленог у организацији на значај утицајних фактора како у економији у транзи

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Matviyenko, Olena. "The role of culture in the translation of advertisements: a comparative investigation of selected texts with German as source language and South African English as target language." Thesis, Nelson Mandela Metropolitan University, 2009. http://hdl.handle.net/10948/1187.

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The globalisation of economies and trade growth have made it necessary for international companies to communicate with consumers of different languages and cultures, since a major objective is to sell a standardised product to consumers with linguistic and cultural backgrounds which are different from those to which the manufacturers are accustomed. Once brought to a foreign country, the sales of a product must be promoted by way of advertising. To begin with, the method of advertising depends on the kind of product to be marketed. In addition, persuasive texts, which are characteristic of the

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Ughrin, Anne M. "The Process, Product, and Placement of Instructional Materials in the Educational Market." Kent State University Liberal Studies Essays / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=ksuls1397839515.

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Ferencz, Erik. "Informační systém pro podporu řízení skladu, obchodu a marketingu." Master's thesis, Vysoké učení technické v Brně. Fakulta informačních technologií, 2007. http://www.nusl.cz/ntk/nusl-412787.

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This term project is about analyses and design of information system for administration and managing business firm.System is designed as module system with unlimithed count of modules that coact or are connected with another modules. Each module has its own data tables in database, own Classes which make the middle layer of aplication and graphical interface, but modules are not independent (one module can not work as a system).Iner communication among modules is based on database servers.Part of the application is its own database. To accomplish this project I had to familiarize myself wi

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Ong, Toan C. "Product reputation manipulation| The characteristics and impact of shill reviews." Thesis, University of Colorado at Denver, 2013. http://pqdtopen.proquest.com/#viewpdf?dispub=3562656.

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<p> Online reviews have become a popular method for consumers to express personal evaluation about products. Ecommerce firms have invested heavily into review systems because of the impact of product reviews on product sales and shopping behavior. However, the usage of product reviews is undermined by the increasing appearance of shill or fake reviews. As initial steps to deter and detect shill reviews, this study attempts to understand characteristics of shill reviews and influences of shill reviews on product quality and shopping behavior. To reveal the linguistic characteristics of shill re

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Greenwalt, Erin M. "Factors Influencing Chinese Consumer Choice of English Training Schools." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1338386682.

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Lima, Leonardo Vasconcelos Mattos. "Constituições de Sujeitos nas Relações Sociais de Consumo: um Estudo de Peças Publicitárias no Setor Bancário." Universidade Federal do Espírito Santo, 2007. http://repositorio.ufes.br/handle/10/2795.

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Made available in DSpace on 2016-08-29T14:09:23Z (GMT). No. of bitstreams: 1 tese_212_.pdf: 2369272 bytes, checksum: d7d25abd2e374c0f95920c5edeeb2b31 (MD5) Previous issue date: 2007-03-29<br>The increasing of influence power of the new capital apparatus as a life-style productors comes consecrating around the world as one of the historical phenomenons that, in some way, consolidates the marketing role in the constitution of desires and subjectivities of modern consumers. Everyday more, the enterprises create some kind of mechanism to approaching of their target people and the use of p

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Xu, Qiongyan. "Chinese- and English-Language Homepages of Fortune Global 500 Companies: A Cross-Cultural Content Analysis." Ohio University / OhioLINK, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1275592579.

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Ng, Shuk Wai. "The message features of Chinese language eWOM and the combined effects of valence and argument strength on product attitude and purchase intention : an elaboration likelihood perspective." HKBU Institutional Repository, 2016. https://repository.hkbu.edu.hk/etd_oa/586.

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Technological developments, Internet expansion and the ubiquity of smartphones have revolutionized modern communication. Millions of people link to countless desktops or mobile e-platforms, and information transfer has never been faster or simpler. Previous research has consistently found that online reviews can mould consumers' attitudes toward a product, thereby influencing sales (Chevalier and Mayzlin, 2006; Ante, 2009), and highlighting the importance of electronic word-of-mouth (eWOM) communication as a key factor affecting consumer purchasing decisions. Message quality plays a decisive r

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Cain, Lara Anne. "Reading Culture : the translation and transfer of Australianness in contemporary fiction." Thesis, Queensland University of Technology, 2001. https://eprints.qut.edu.au/15785/1/Lara_Cain_Thesis.pdf.

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The dual usage of 'reading' in the title evokes the nature of this study. This thesis will analyse the ways in which people 'read' (make sense of/produce) images of culture as they approach translated novels. Part of this analysis is the examination of what informs the 'reading culture' of a given community; that is, the conditions in which readers and texts exist, or the ways in which readers are able to access texts. Understanding of the depictions of culture found in a novel is influenced by publicity and promotion, educational institutions, book stores, funding bodies and other links betwe

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Biotti, Alessandro. "Elektronische Marktplätze auf Basis einer Serviceorientierten Architektur am Beispiel Genesis /." St. Gallen, 2008. http://www.biblio.unisg.ch/org/biblio/edoc.nsf/wwwDisplayIdentifier/01299809001/$FILE/01299809001.pdf.

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Bouzanis, Jason. "Quebec's public diplomacy: A study on the conceptual convergence of public diplomacy and public relations." Thesis, University of Ottawa (Canada), 2009. http://hdl.handle.net/10393/28121.

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The thesis expands Signitzer and Coombs' (1992) seminal study on the conceptual convergence of public diplomacy and public relations. Similar to international public relations, public diplomacy serves to transmit infolination, promote influence, create understanding and build relationships. However, a review of the existing academic literature reveals that the public diplomacy/public relations nexus has received insufficient attention from scholars. The purpose of the study is to determine whether there exists a strong enough similarity between the two domains to actively theorize public diplo

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