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Artykuły w czasopismach na temat „Marketing control”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 31 maja 2022

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1

Verissimo, D. "Pest Control: Embrace Marketing." Science 342, no. 6160 (November 14, 2013): 798–99. http://dx.doi.org/10.1126/science.342.6160.798-b.

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2

Veríssimo, Diogo. "Pest Control: Embrace Marketing." Science 342, no. 6160 (November 15, 2013): 798–99. http://dx.doi.org/10.1126/science.342.6160.798b.

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3

Jaworski, Bernard J. "Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences." Journal of Marketing 52, no. 3 (July 1988): 23–39. http://dx.doi.org/10.1177/002224298805200303.

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Historically, marketing control research has involved either the development of output-oriented financial controls or the analysis of how financial controls affect performance. This work on marketing control is limited in that it (1) has focused primarily on the control of marketing plans/activities, not on the control of marketing personnel, (2) fails to capture all controls operating within the marketing unit, (3) does not consider environmental conditions that both influence the use and moderate the effects of controls, and (4) ignores the behavioral and psychological impact of controls on

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4

Ambler, Tim. "‘Strategic Control of Marketing Finance’." Journal of Brand Management 2, no. 3 (December 1994): 199–200. http://dx.doi.org/10.1057/bm.1994.52.

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5

Klarmann, Martin, and Sven Feurer. "Control Variables in Marketing Research." Marketing ZFP 40, no. 2 (2018): 26–40. http://dx.doi.org/10.15358/0344-1369-2018-2-26.

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6

Kling, Nathan D. "The Marketing Audit: An Extension of the Marketing Control Process." Managerial Finance 11, no. 1 (January 1985): 23–26. http://dx.doi.org/10.1108/eb013543.

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7

Stukanova, I. "PRODUCT QUALITY CONTROL IN MARKETING SYSTEM." Bulletin of the Moskow State Regional University, no. 4 (2015): 99–105. http://dx.doi.org/10.18384/2310-6646-2015-4-99-105.

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8

Li, Zhan G., Rodney L. Stump, and Tiger Li. "Control Combinations in Independent Marketing Channels." Journal of Marketing Channels 13, no. 4 (June 2006): 23–47. http://dx.doi.org/10.1300/j049v13n04_03.

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9

Finkin, Eugene F. "Expense Control in Sales and Marketing." Journal of Business Strategy 9, no. 3 (March 1988): 52–55. http://dx.doi.org/10.1108/eb039229.

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10

Mukherji, Badal, Prasanta K. Pattanaik, and R. M. Sundrum. "Rationing, price control and black marketing." Indian Economic Review 54, S1 (December 2019): 57–74. http://dx.doi.org/10.1007/s41775-019-00074-1.

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11

Jaworski, Bernard J., Vlasis Stathakopoulos, and H. Shanker Krishnan. "Control Combinations in Marketing: Conceptual Framework and Empirical Evidence." Journal of Marketing 57, no. 1 (January 1993): 57–69. http://dx.doi.org/10.1177/002224299305700104.

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The topic of management control systems has received limited attention in the marketing literature. Though previous research has tended to view each organizational control in isolation, the authors argue that research should examine the simultaneous use of multiple controls. On the basis of previous work, a conceptual framework for combinations of controls is constructed with associated research hypotheses. Four alternative combinations or “systems” of controls are identified: (1) a traditional bureaucratic management control system with a primary emphasis on formal controls, (2) a clan system

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12

Merritt, Nancy J., and William H. Redmond. "Retailer Control Acceptance:." Journal of Marketing Channels 4, no. 4 (September 29, 1995): 65–88. http://dx.doi.org/10.1300/j049v04n04_04.

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13

Brieger, William R., Jayashree Ramakrishna, and Joshua D. Adeniyi. "Community Involvement in Social Marketing: Guineaworm Control." International Quarterly of Community Health Education 7, no. 1 (April 1986): 19–31. http://dx.doi.org/10.2190/rjp4-fmec-08g9-ej04.

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Social marketing as a health education strategy has the potential for encouraging the adoption of new health technologies. The focus on the individual, though, holds the risk of victim blaming. This can be overcome if the consumers/community are involved in the four major components of the marketing strategy-product design, price, distribution and promotion. The community of Idere, Nigeria, has recently been involved in marketing a monofilament nylon cloth filter to prevent the water-borne helminthic disease, guineaworm. Local tailors produced the filters. Volunteer primary health workers deba

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14

Vila, Bryan. "Motivating and Marketing Nurturant Crime Control Strategies." Politics and the Life Sciences 16, no. 1 (March 1997): 48–55. http://dx.doi.org/10.1017/s073093840002027x.

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15

SELF, ROBERT. "Treasury Control and the Empire Marketing Board." Twentieth Century British History 5, no. 2 (1994): 153–82. http://dx.doi.org/10.1093/tcbh/5.2.153.

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16

Qing Zhang, G. G. Yin, and E. K. Boukas. "Optimal control of a marketing-production system." IEEE Transactions on Automatic Control 46, no. 3 (March 2001): 416–27. http://dx.doi.org/10.1109/9.911418.

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17

Yang, Jian, and Xiaolong Zhang. "Coordinated dynamic control of marketing and production." Naval Research Logistics 56, no. 4 (June 2009): 348–65. http://dx.doi.org/10.1002/nav.20348.

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18

Nygaard, Arne. "Interfirm Control of Plural Formed Marketing Channels." Journal of Business-to-Business Marketing 6, no. 4 (February 17, 2000): 33–51. http://dx.doi.org/10.1300/j033v06n04_02.

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19

Gilmore, G. "Marketing infection control services to the community." American Journal of Infection Control 17, no. 2 (April 1989): 96. http://dx.doi.org/10.1016/0196-6553(89)90033-3.

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20

Nixon, W. A. J. "Planning and control of new product marketing." British Accounting Review 22, no. 3 (September 1990): 292. http://dx.doi.org/10.1016/0890-8389(90)90013-8.

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21

Twomey, Katherine L., John G. Knight, and Lisa S. McNeill. "Damage Control." Journal of Advertising Research 51, no. 2 (June 2011): 394–403. http://dx.doi.org/10.2501/jar-51-2-394-403.

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22

McKay, Alan. "Pharmacist Control Over OTC Merchandising." Journal of Pharmaceutical Marketing & Management 4, no. 2 (December 29, 1989): 23–39. http://dx.doi.org/10.1300/j058v04n02_03.

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23

Beuckels, Emma, Snezhanka Kazakova, Veroline Cauberghe, Liselot Hudders, and Patrick De Pelsmacker. "Freedom makes you lose control." European Journal of Marketing 53, no. 5 (May 13, 2019): 848–70. http://dx.doi.org/10.1108/ejm-09-2017-0588.

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Purpose Past research suggests that heavy media multitaskers (HMMs) perform worse on tasks that require executive control, compared to light media multitaskers (LMMs). This paper aims to investigate whether individual differences between HMMs and LMMs make them respond differently to advertising in a media multitasking context and whether this stems from differences in the ability versus the motivation to regulate one’s attention. This is investigated by manipulating participants’ autonomy over attention allocation. Design/methodology/approach For the first study (n = 85), a between subjects d

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24

Hadrian, Piotr, František Milichovský, and Pavel Mráček. "The Concept of Strategic Control in Marketing Management in Connection to Measuring Marketing Performance." Sustainability 13, no. 7 (April 1, 2021): 3887. http://dx.doi.org/10.3390/su13073887.

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This study deals with the issue of marketing control (the function that ties together the process of marketing management). More directly, we aim to provide a scientific reflection on the model presentation of the strategic level of such control. We present the views discussed in the literature on marketing control, which can be treated as its model conceptual and structural solutions. The main objective of the study was to define key factors in individual areas (the market area, the area of the customer’s value, the financial area) that are connected to business activities and show their inte

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25

Jaworski, Bernard J., and Deborah J. Macinnis. "Marketing Jobs and Management Controls: Toward a Framework." Journal of Marketing Research 26, no. 4 (November 1989): 406–19. http://dx.doi.org/10.1177/002224378902600403.

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The authors consider the relationships among two characteristics associated with senior marketing positions (procedural knowledge and performance documentation), four types of management controls, and three job-related minipathologies (job tension, dysfunctional behaviors, and information asymmetries between superiors and subordinates). Selected management control theory suggests that the characteristics of a given marketing position should predict managers’ reliance on specific types of management controls. In turn, these controls should directly predict the extent of job-related minipatholog

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26

Naik, Prasad A. "Marketing Dynamics: A Primer on Estimation and Control." Foundations and Trends® in Marketing 9, no. 3 (2015): 175–266. http://dx.doi.org/10.1561/1700000031.

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27

Hirai, Masafumi. "Problems of Food Control Law and Rice Marketing." Journal of Rural Problems 24, no. 4 (1988): 210–12. http://dx.doi.org/10.7310/arfe1965.24.210.

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28

Fruchter, Gila E. "A dual control problem and application to marketing." European Journal of Operational Research 130, no. 1 (April 2001): 99–110. http://dx.doi.org/10.1016/s0377-2217(00)00025-4.

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29

Armstrong, J. Scott. "Quality control versus innovation in research on marketing." Journal of Marketing Management 11, no. 7 (October 1995): 655–60. http://dx.doi.org/10.1080/0267257x.1995.9964377.

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30

Ling-yee, Li, and Gabriel Ogunmokun. "Effect of Marketing Control on Export Venture Performance." Journal of Global Marketing 16, no. 3 (May 20, 2003): 5–29. http://dx.doi.org/10.1300/j042v16n03_02.

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31

Skålén, Per. "Service marketing control as practice: a case study." Qualitative Market Research: An International Journal 14, no. 4 (September 6, 2011): 374–90. http://dx.doi.org/10.1108/13522751111163218.

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32

Boag, David A. "Marketing control and performance in early-growth companies." Journal of Business Venturing 2, no. 4 (September 1987): 365–79. http://dx.doi.org/10.1016/0883-9026(87)90027-9.

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33

Abad, Prakash L. "An Optimal control approach to marketing-production planning." Optimal Control Applications and Methods 3, no. 1 (October 29, 2007): 1–14. http://dx.doi.org/10.1002/oca.4660030101.

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34

Akhtar, Shamim, and Laldinliana. "Is Tobacco Marketing Overpowering Tobacco Control in India?" Colombo Business Journal 12, no. 2 (December 31, 2021): 128. http://dx.doi.org/10.4038/cbj.v12i2.85.

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35

Hadrian, Piotr. "PRACTICAL CONSIDERATIONS FOR THE IMPLEMENTATION OF MARKETING AUDIT AS STRATEGIC CONTROL." Zeszyty Naukowe SGGW, Polityki Europejskie, Finanse i Marketing, no. 22(71) (December 16, 2019): 65–76. http://dx.doi.org/10.22630/pefim.2019.22.71.26.

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The article discusses the problems of marketing control, understood as a function which tops the management cycle. The immediate aim of this article is to present the results of research on the use of marketing audit as a form of strategic marketing control, in particular, the indicated factors that affect the limitation of its use. Considerations on the theoretical aspect, as well as the analysis of empirical material of a secondary and primary nature, were conducted using the literature studies method and qualitative research methods. I presented the results of several studies directly devot

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36

Jaworski, Bernard J. "Toward a Theory of Marketing Control: Environmental Context, Control Types, and Consequences." Journal of Marketing 52, no. 3 (July 1988): 23. http://dx.doi.org/10.2307/1251447.

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37

Qin, Xiao Hong, and Wei Ge. "Pinning Control of Enterprise Marketing Network Based on Complex Network Theory." Applied Mechanics and Materials 533 (February 2014): 491–94. http://dx.doi.org/10.4028/www.scientific.net/amm.533.491.

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Complex enterprise marketing network is typical scale-free network. Based on the non-uniformity of enterprise marketing network topology, we select pinning control strategy. There are network members for selection a certain percentage to exercise control, to use of virtual control action associated with the coupling between network members, making large-scale enterprise marketing network reaches a steady state. Paper showed that pinning control is effectiveness to control of enterprise marketing for network.

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38

Hadrian, Piotr. "The Various Models of Marketing Audit." Marketing of Scientific and Research Organizations 37, no. 3 (September 1, 2020): 51–72. http://dx.doi.org/10.2478/minib-2020-0022.

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AbstractThis paper examines the problem of marketing control. The goal of the article is a scientific reflection on the model presentation of marketing audit. Review of the marketing literature on marketing audit presents various conceptual, structural or process models. Yet, these proposals did not play a role significant enough so that auditing would become a widely used marketing control tool. That is why, author presents an outline of the proprietary marketing audit model which (in conceptual and semantic approach), thanks to specifying the strategic nature of this control tool, can stimul

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39

Yasin, Mahmoud M., Ronald F. Green, and Marwan Wafa. "Statistical Quality Control in Retail Banking." International Journal of Bank Marketing 9, no. 2 (February 1991): 12–16. http://dx.doi.org/10.1108/02652329110137729.

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40

Gurrieri, Lauren, Josephine Previte, and Jan Brace-Govan. "Women’s Bodies as Sites of Control." Journal of Macromarketing 33, no. 2 (December 27, 2012): 128–43. http://dx.doi.org/10.1177/0276146712469971.

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41

Kim, Minchul. "Price Regulation and Its Effect on Marketing: The Case of the Mobile Telecommunications Sector in Korea." Korean Journal of Policy Studies 21, no. 2 (February 28, 2007): 205–16. http://dx.doi.org/10.52372/kjps21211.

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This paper studies the relationship between price regulation and marketing intensity in the Korean mobile telecommunications service industry, a sector in which direct retail price controls are imposed by the regulatory authority. Facing such price regulations, mobile service providers in Korea seem to have focused on non-price competition in their marketing activities, such as handset subsidies. The findings show that marketing intensity escalates after a price control is implemented until the next price control is imposed. This is a sign of strong competitive pressure even under the legal ba

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42

Doherty, Anne Marie, and Nicholas Alexander. "Power and control in international retail franchising." European Journal of Marketing 40, no. 11/12 (November 2006): 1292–316. http://dx.doi.org/10.1108/03090560610702821.

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43

Shaw, Susan A., and John A. Dawson. "Organisation and Control in Retail Buying Groups." Journal of Marketing Channels 4, no. 4 (September 29, 1995): 89–103. http://dx.doi.org/10.1300/j049v04n04_05.

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44

Al-Motawa, Dr Ahmed A., and Ahmed A. Ahmed. "Control, Conflict and Satisfaction in International Channels:." Journal of Marketing Channels 5, no. 3-4 (December 1996): 49–69. http://dx.doi.org/10.1300/j049v05n03_03.

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45

Alpenberg, Jan, and D. Paul Scarbrough. "Trust and control in changing production environments." Journal of Business Research 88 (July 2018): 527–34. http://dx.doi.org/10.1016/j.jbusres.2017.12.003.

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46

Tateishi Saito, Víctor. "CONTROL QUALITY S.A." Cuadernos de difusión 8, no. 15 (December 30, 2003): 123–26. http://dx.doi.org/10.46631/jefas.2003.v8n15.08.

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Control Quality S. A. es una empresa multinacional líder en el control de calidad de productos mineros y alimenticios. Cuenta en la actualidad con cuatro laboratorios (hay un quinto por inaugurarse dentro de 30 días) distribuidos en la ciudad de Lima. Para el desarrollo de sus actividades se encuentra organizada en distintas gerencias centralizadas: Comercial, Financiera, Marketing, Recursos Humanos, Laboratorios y Almacén Central.

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47

Merchant, Kenneth A. "Progressing toward a Theory of Marketing Control: A Comment." Journal of Marketing 52, no. 3 (July 1988): 40. http://dx.doi.org/10.2307/1251448.

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48

Jaworski, Bernard J., Vlasis Stathakopoulos, and H. Shanker Krishnan. "Control Combinations in Marketing: Conceptual Framework and Empirical Evidence." Journal of Marketing 57, no. 1 (January 1993): 57. http://dx.doi.org/10.2307/1252057.

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49

Vodeb, Oliver. "Debt, Marketing Communication, and The City: Designed Social Control." Kepes 12, no. 11 (June 6, 2015): 193–207. http://dx.doi.org/10.17151/kepes.2015.12.11.11.

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50

Pahud de Mortanges, Charles, and Joost Vossen. "Mechanisms to control the marketing activities of foreign distributors." International Business Review 8, no. 1 (January 1999): 75–97. http://dx.doi.org/10.1016/s0969-5931(98)00039-0.

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