Gotowe bibliografie tematyczne / Meso-level marketing phenomena modelling

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  1. Artykuły w czasopismach
  2. Rozprawy doktorskie

Gotowa bibliografia na temat „Meso-level marketing phenomena modelling”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 3 lutego 2022

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Artykuły w czasopismach na temat "Meso-level marketing phenomena modelling"

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Shi, Xiaohui, Feng Li, and Pattarin Chumnumpan. "The use of product scarcity in marketing." European Journal of Marketing 54, no. 2 (January 31, 2020): 380–418. http://dx.doi.org/10.1108/ejm-04-2018-0285.

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Purpose As a frequently observed business phenomenon, the use of product scarcity to improve a product’s market performance has received increasing attention from both academics and practitioners. The resulting literature has covered a wide variety of issues based on various theories, using different research methods, in a diverse range of settings. However, this diversity also makes it difficult to grasp the core themes and findings, and to see the outstanding knowledge gaps. This paper aims to review previous studies on the use of product scarcity in marketing and identifies new directions f
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Jankuj, Miroslav, and Jan Voracek. "Dynamic modelling of national healthcare system." Measuring Business Excellence 19, no. 3 (August 17, 2015): 76–89. http://dx.doi.org/10.1108/mbe-04-2015-0020.

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Purpose – The purpose of this paper is to discover and structurally represent the overall possibilities and limitations of quality phenomenon in national health-care sector. The authors consider this domain as a whole and also deal with cross-sector relations, which are usually simplified or omitted. Design/methodology/approach – Presented problem represents a macro-level strategy planning task. The authors use the tools of system dynamics and the basic methodology consists of four generic stages, including problem formulation, conceptual specifications, computational modeling and experimentat
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Marmul, Larisa, Liudmyla Levaieva, and Vitaliy Pospolit. "Formation of agricultural enterprises’ competitiveness on the basis of financial and economic sustainability and security." University Economic Bulletin, no. 48 (March 30, 2021): 33–39. http://dx.doi.org/10.31470/2306-546x-2021-48-33-39.

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The subject of the research is theoretical-methodical and practical aspects of formation and ensuring the agricultural enterprises’ competitiveness taking into account the levels, dynamics, and other features of their financial and economic sustainability and economic security. The purpose of the article is to substantiate the theoretical and methodological principles and practical ways of increasing agricultural enterprises’ competitiveness based on their financial and economic sustainability and security. The methodological bases of the article are general methodological approaches, namely:
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Orekhov, Sergey, and Hennadiy Malyhon. "MODELLING SEMANTIC KERNEL OF WEB RESOURCE." Bulletin of National Technical University "KhPI". Series: System Analysis, Control and Information Technologies, no. 1 (5) (July 12, 2021): 52–55. http://dx.doi.org/10.20998/2079-0023.2021.01.08.

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The article presents an attempt to describe mathematically the effect of the semantic kernel of a web resource on the Internet. In accordance with the theory of marketing, the product that we want to sell on the network is characterized by the following basic properties: price, time and place. In other words, a potential buyer wants to receive a given product in the right place at a given time. To satisfy this need, it is necessary to use the classic component of marketing, product promotion. However, this component is now becoming a fully virtual instrument. This tool functions in a hypertext
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Rony, Nazneen Islam, and Norazah Mohd Suki. "Modelling the Relationships between Internal Marketing Factors and Employee Job Satisfaction in Oil and Gas Industry." Asian Social Science 13, no. 3 (February 15, 2017): 135. http://dx.doi.org/10.5539/ass.v13n3p135.

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Employees have long been playing the pivotal role in service organizations to achieve a success-oriented goal. The oil and gas industry is included in the high rising sectors in the world’s economy. Due to economic turmoil in this sector, a fear of being laid off remains in an employee’s mind. Thus, the goal of this study is to assess the impact between internal marketing factors (e.g., extrinsic and intrinsic employee rewards, leadership, internal communication, and training and development), and employee job satisfaction in the oil and gas industry. There were 215 complete and usable questio
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Chinomona, Elizabeth. "Modelling the Drivers of Impulsive Buying Behaviour: A Case of South Africa." Journal of Economics and Behavioral Studies 11, no. 1(J) (March 10, 2019): 27–38. http://dx.doi.org/10.22610/jebs.v11i1(j).2745.

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Abstract: Impulsive buying behavior is an emerging phenomenon in marketing literature and it affects consumers across the board. Impulsive buying is seen as the outcome of demonstrative reactions that breed the unexpected craving to purchase. Impulsive buying is becoming an important factor for retailers since they generate a lot of income through this kind of behavior. Due to the expansion of organized retail over the country, shops are trying to comprehend the buying behavior of consumers and try by all means that they trigger consumers to act in an impulsive way. Traditional buying behavior
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Jiménez, Nadia, and Sonia San-Martin. "The central role of the reputation of country-of-origin firms in developing markets." Journal of Business & Industrial Marketing 31, no. 3 (April 4, 2016): 349–64. http://dx.doi.org/10.1108/jbim-02-2013-0045.

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Purpose This study aims to test the central role of the perceived reputation of country-of-origin (COO) firms between cultural and socio-psychological variables and management and economic variables that help to explain the multi-faceted phenomenon of COO on a developing market. It also tests the moderator role of ethnocentrism, which is the objective of recommending different segment marketing strategies for international firms. Design/methodology/approach The study opted for the structure equation modelling methodology to analyze data collected from 274 Mexican car owners who evaluate Korean
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Sawagvudcharee, Ousanee, Maurice Yolles, Chanchai Bunchapattanasakda, and Buncha Limpabandhu. "Understanding Culture through Knowledge Cybernetics." Journal of Social and Development Sciences 9, no. 1 (April 19, 2018): 38–49. http://dx.doi.org/10.22610/jsds.v9i1.2167.

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These days, countries around the world continue with their process of globalization in the digital business and marketing. However, they find themselves straddling different national cultures, which lead to problems of cross-cultural communication management resulting in, for instance, miscommunication and misunderstanding. Consequently, an understanding of the characterisation or mapping of culture is significant, and while there are not many theories of cultural mapping, most stem from the base work of Hofstede. Basically, most people begin with a categorisation of culture through the creati
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Mohammad Shafiee, Majid, and Sayyed Mohammad Sadiq Es-Haghi. "Mall image, shopping well-being and mall loyalty." International Journal of Retail & Distribution Management 45, no. 10 (October 9, 2017): 1114–34. http://dx.doi.org/10.1108/ijrdm-10-2016-0193.

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Purpose This study was carried out to identify mall image dimensions, analyse and discuss how shopping well-being is influenced by mall image and impacts on mall loyalty with the moderating role of gender differences. Besides, the relationship between hedonic value (HV) and utilitarian value (UV) on shopping well-being are investigated. The paper aims to discuss these issues. Design/methodology/approach Through a questionnaire, data were obtained from shoppers at the biggest and the most remarkable malls in Tehran that has a high level of brand awareness. A two-stage method of structural equat
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"Modelling of Informational Counteraction between Objects in Economy." International Journal of Engineering and Advanced Technology 8, no. 6 (August 30, 2019): 3797–802. http://dx.doi.org/10.35940/ijeat.f9394.088619.

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The article explores several aspects of the possible existence of informational actions and counteractions in the field of economy. The analysis of similar processes has been made utilizing structure-functional and structure-dynamic modelling. The basic models that allow revealing the essence of the phenomena under analysis are the systems of differential equations that are congruent with the constructions, which have used in the traditional dynamic system. The combination of contextual and subsidiary DFD-diagrams, developed following the technology SADT, allows understanding the functional lo
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Rozprawy doktorskie na temat "Meso-level marketing phenomena modelling"

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Lu, Hongwei Marketing Australian School of Business UNSW. "Small area market demand prediction in the automobile industry." Publisher:University of New South Wales. Marketing, 2008. http://handle.unsw.edu.au/1959.4/43027.

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The general aim of this research is to investigate approaches to: •improve small area market demand (i.e. SAMD) prediction accuracy for the purchase of automobiles at the level of each Census Collection District (i.e. CCD); and •enhance understanding of meso-level marketing phenomena (i.e. geographically aggregated phenomena) relating to SAMD. Given the importance of SAMD prediction, and the limitations posed by current methods, four research questions are addressed: •What are the key challenges in meso-level SAMD prediction? •What variables affect SAMD prediction? •What techniques can be use
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