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Artykuły w czasopismach na temat „Online market research”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Lipner, William E. "The Future of Online Market Research." Journal of Advertising Research 47, no. 2 (2007): 142–46. http://dx.doi.org/10.2501/s002184990707016x.

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McGonagle, John. "How to find market research online." Competitive Intelligence Review 8, no. 3 (1997): 99. http://dx.doi.org/10.1002/(sici)1520-6386(199723)8:3<99::aid-cir24>3.0.co;2-p.

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McDevitt, Paul K., and Michael H. Small. "Proprietary market research: are online panels appropriate?" Marketing Intelligence & Planning 20, no. 5 (2002): 285–96. http://dx.doi.org/10.1108/02634500210441530.

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Majumdar, Ananth. "Bridging the Engagement Gap: Realtime Survey Matching in Online Market Research Panels." International Journal of Science and Research (IJSR) 8, no. 3 (2019): 1978–80. http://dx.doi.org/10.21275/sr24716115504.

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Suryaningrum, Dyah Ayu, Eva Yuniarti Utami, and Andi Naila Quin Azisah Alisyahbana. "Economic Behavior of Traditional Market Traders in Responding to the Existence of Modern Markets and Online Markets." Journal of Economics, Entrepreneurship, Management Business and Accounting 1, no. 3 (2023): 143–50. http://dx.doi.org/10.61255/jeemba.v1i3.168.

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This study aims to determine the economic behavior of traditional market traders in facing the existence of modern markets in Makassar City. This research uses qualitative research. Data collection techniques were carried out by observation, interviews, and documentation. The informants in this study were traditional market traders in Makassar City totaling 5 people as the object of research. The results of the research obtained are that the existence of modern markets greatly affects the income of traditional market traders which is marked by a drastic reduction in income. As for determining

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Hari Purwanto, Heny Sidanti, and Dian Citaningtyas Ari Kadi. "Traditional Market Transformation Into Digital Market (Indonesian Traditional Market Research Library)." International Journal of Science, Technology & Management 2, no. 6 (2021): 1980–88. http://dx.doi.org/10.46729/ijstm.v2i6.384.

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For many centuries traditional markets have become the economic strength of Indonesian society where trading business actors gather to carry out buying and selling transactions. Along with the development of the era, the advancement of information technology is developing very rapidly and changing many patterns of people live from various aspects of life as well as trade. In conventional trade, relying on traditional markets is considered inefficient considering the too long distribution channels of goods and the emergence of additional costs in trade, which causes a high cost economy. The shi

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Bimpikis, Kostas, Wedad J. Elmaghraby, Ken Moon, and Wenchang Zhang. "Managing Market Thickness in Online Business-to-Business Markets." Management Science 66, no. 12 (2020): 5783–822. http://dx.doi.org/10.1287/mnsc.2019.3497.

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We explore marketplace design in the context of a business-to-business platform specializing in liquidation auctions. Even when the platform’s aggregate levels of supply and demand remain fixed, we establish that the platform’s ability to use its design levers to manage the availability of supply over time yields significant value. We study two such levers, each using the platform’s availability of supply as a means to incentivize participation from buyers who decide strategically when/how often to participate. First, the platform’s listing policy sets the ending times of incoming auctions (he

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Majewski, Sebastian. "The Research on the Efficiency of Online Bookmakers’ Market in Poland." Annales Universitatis Mariae Curie-Skłodowska, sectio H, Oeconomia 51, no. 1 (2017): 51. http://dx.doi.org/10.17951/h.2017.51.1.51.

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Zhou, Lei, Yue Qi, and Xinshang You. "Research on Time to Market and Pricing of Platform Products in a Competitive Environment." Sustainability 15, no. 7 (2023): 5708. http://dx.doi.org/10.3390/su15075708.

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Platforms are gradually becoming important business organization models, and platforms with bilateral market characteristics such as payment platforms and online shopping platforms are gradually penetrating people’s lives. Freemium content mostly exists in particular platforms such as online video platforms, etc. Platforms need to balance upstream and downstream markets when formulating strategies. This paper is the first to explore the time-to-market and pricing strategies of products in bilateral markets. By connecting upstream and downstream markets through cross-network externalities, we c

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Bailey, Pippa, Gareth Pritchard, and Hollie Kernohan. "Gamification in Market Research." International Journal of Market Research 57, no. 1 (2015): 17–28. http://dx.doi.org/10.2501/ijmr-2015-003.

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Research undertaken into the role of gamification in online surveys has already clearly demonstrated that applying some gamification principles can significantly increase the richness of spontaneous data and participant engagement, as well as the time that participants take to complete a survey. It is obviously appreciated that consumer engagement is critical for ensuring completion rates, reducing boredom within survey and also for panel membership moving forward, but the primary consideration and focus when designing any research survey has to be on accessing reality for the consumer and hen

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Swathi, Sivakumar, and Sivakumar Sruthi. "Consumer's Attitudes toward Online Shopping." International Journal of Advance Study and Research Work 3, no. 9 (2020): 07–19. https://doi.org/10.5281/zenodo.4046903.

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<strong><em>India is emerging as a Digital India. The Internet is changing the way of shopping and buying and selling goods. The research methodology in this paper is a quantitative-based method primary data is collected through an initial survey. Market research is any set of techniques used to gather information and better understand a company’s target market. Why is market research so valuable?–Without research, it’s impossible to understand your users. The reason behind online shopping is convenient and easy, time-saving, review of products, availability, etc. At last, we

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12

Murdiyanto, Edi, and Sudarmiatin Sudarmiatin. "Dilemma of Traditional Market Traders in the Era of Digital Transformation: Case Study at Wlingi Blitar Market." JURNAL EKONOMI BISNIS DAN MANAJEMEN 2, no. 3 (2024): 01–08. http://dx.doi.org/10.59024/jise.v2i3.705.

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Traditional traders, especially clothing traders, have experienced a decline in sales amidst the development of modern markets and online sales. The research raised a case study in the Wlingi Blitar market, the largest market in the Blitar district, East Java. Research using a qualitative approach is presented descriptively, resources are obtained through in-depth interviews and also documenting, making observations, and using secondary data to obtain in-depth information so that a complete picture is obtained regarding the topic of traditional markets, modern markets, and digital transformati

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Казакова, Е. А., М. С. Сандомирская, А. Д. Суворов, А. И. Хажгериева, and Р. К. Шавшин. "Platforms, online labor markets, and crowdsourcing. Part 1. Traditional online labor market." Journal of the New Economic Association, no. 3(60) (September 8, 2023): 120–48. http://dx.doi.org/10.31737/22212264_2023_3_120-148.

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Обзор охватывает современные научные теоретические и эмпирические статьи, посвященные изучению платформенных онлайн–рынков труда. В работе рассматриваются примеры функционирования подобных рынков в России и за рубежом, их типология и различия, обусловливающие необходимость дифференциации подхода к их изучению и регулированию. По своей природе онлайн–рынки труда имеют двойственный характер. С одной стороны, они обладают чертами двусторонних платформ. Часть обзора посвящена особенностям сетевых эффектов, вопросам ценообразования как на уровне заказчиков, так и на уровне всей платформы, а также о

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14

Do, Toan, Thanh Nguyen, and Cuong Nguyen. "Online Shopping in an Emerging Market." Journal of Economics and Management Sciences 2, no. 2 (2019): p1. http://dx.doi.org/10.30560/jems.v2n2p1.

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The emerging market is currently witnessing the active development of online shopping. This study was conducted to analyze the key factors affecting the intention of customers to purchase in Vietnam. This study is conducted by two methods, including "secondary research method" and "quantitative method" for research. Firstly, the author uses the "secondary research method" to refer to previous academic sources for this research. Secondly, the author collected a sample of 349 volunteers in Vietnam who have an understanding and interest in e-commerce. Perceived Usefulness, Perceived Ease of Use,

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15

Chunsing (Alan Yung), Yung. "Photo Elicitation Market Research on Online Social Media Platform." Jaipuria International Journal of Management Research 5, no. 1 (2019): 21. http://dx.doi.org/10.22552/jijmr/2019/v5/i1/182294.

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Göritz, Anja S., and Susanne C. Luthe. "Lotteries and Study Results in Market Research Online Panels." International Journal of Market Research 55, no. 5 (2013): 611–26. http://dx.doi.org/10.2501/ijmr-2013-016.

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An incentives experiment was conducted in a commercial online panel to examine the effects of lotteries and of offering study results on response behaviour as reflected by participation, retention and item non-response. A cash lottery was implemented, with three different payouts that were raffled either in one lump sum or split into multiple smaller prizes. The lottery groups were contrasted to a control group without incentive. Independent of the lottery, half of the participants were offered a report of study results. Participation was higher with a lottery, when raffling the payout in a lu

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17

Holt, Thomas J. "Invitation Article : New Directions in Online Illicit Market Research." International Journal of Criminal Justice 3, no. 1 (2021): 3–23. http://dx.doi.org/10.36889/ijcj.2021.005.

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Comley, Pete, and Jon Beaumont. "Online market research: Methods, benefits and issues — Part 1." Journal of Direct, Data and Digital Marketing Practice 12, no. 4 (2011): 315–27. http://dx.doi.org/10.1057/dddmp.2011.8.

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Franz Horn, Christian, Alexander Brem, and Björn Ivens. "Damaging brands through market research." Marketing Intelligence & Planning 32, no. 2 (2014): 232–48. http://dx.doi.org/10.1108/mip-08-2013-0135.

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Purpose – The purpose of this paper is to investigate the possibility of using the new marketing research tool of prediction markets (PMs), which integrates customers to into the marketing research process. The research questions are: does taking part in PMs influence customers’ brand perception? Is there a danger of damaging a brand through this tool? Design/methodology/approach – The paper uses a series of five short-term (less than one hour) and five long-term (three weeks) experimental online PMs where customers are integrated into marketing research and apply a series of online-surveys be

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20

Ruma, Zainal. "The Influence of Online Shopping Applications on The Welfare of Traders in The Sungguminasa Traditional Market Area." Economics and Business Journal (ECBIS) 1, no. 6 (2023): 911–16. https://doi.org/10.47353/ecbis.v1i6.115.

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This research investigates the impact of using online shopping applications on the welfare of traditional market traders in the Sungguminasa Traditional Market area. This study explores changes in business patterns, income, and living conditions of traditional market traders as a result of the penetration of online shopping applications. The research methods used include surveys, and interviews, to measure the extent to which online shopping applications influence their well-being. The results of this research provide valuable insight into economic and social changes in traditional markets due

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21

Kaiser, Carolin, Sabine Schlick, and Freimut Bodendorf. "Warning system for online market research – Identifying critical situations in online opinion formation." Knowledge-Based Systems 24, no. 6 (2011): 824–36. http://dx.doi.org/10.1016/j.knosys.2011.03.004.

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Heinze, Aleksej, Elaine Ferneley, and Paul Child. "Ideal Participants in Online Market Research: Lessons from Closed Communities." International Journal of Market Research 55, no. 6 (2013): 769–89. http://dx.doi.org/10.2501/ijmr-2013-066.

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Online market research communities are dependent upon their members' participation, which in turn provides market intelligence for community operators. However, people join these communities for different reasons. The selection process for market research community members and the moderation process of these communities have a number of pitfalls, which can result in misleading interpretations of intelligence and flawed decisions based on their contributions. Using social capital theory in conjunction with research on different motivational types of participant, this paper focuses on lessons fr

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23

Nikolaiev, Mykyta. "OVERVIEW OF ONLINE TRADING INFORMATION TECHNOLOGIES." Management of Development of Complex Systems, no. 50 (June 27, 2022): 106–14. http://dx.doi.org/10.32347/2412-9933.2022.50.106-114.

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It is impossible to deny the importance of technology in our modern life. Technology has had a significant impact on almost every aspect of modern life, including but not limited to socializing, commuting, shopping, studying, and everything else. Over the years, the impact of technology has grown to such an extent that even aspects such as investment and the stock market are beginning to feel some impact. The stock market and technological progress are important components of the modern world. Technology has led to fundamental changes in the way financial markets operate, starting with the ver

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Ghasemkhani, Hossein, Paulo Goes, and Arvind Tripathi. "Effect of Market Information on Bidder Attrition in Online Auction Markets." MIS Quarterly 46, no. 2 (2022): 1009–34. http://dx.doi.org/10.25300/misq/2022/15136.

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Information generated in online markets can affect both buyers’ and sellers’ expectations and therefore their choices. In this research, we investigate the effect of market information, generated in online auction markets, on buyers’ expectations and choices. To clear large inventories, sellers often conduct many auctions selling identical items over time, which creates an online auction market where competition dynamics spill over from one to auction to another. In these markets, bidders can participate in many auctions over a period of time, observe market information (supply, demand, and co

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Duch-Brown, Néstor, Estrella Gomez-Herrera, Frank Mueller-Langer, and Songül Tolan. "Market power and artificial intelligence work on online labour markets." Research Policy 51, no. 3 (2022): 104446. http://dx.doi.org/10.1016/j.respol.2021.104446.

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Wang, Shan, and Gang Fang. "Research on online marketing channel layout of luxury brands." E3S Web of Conferences 218 (2020): 01036. http://dx.doi.org/10.1051/e3sconf/202021801036.

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Based on the background that international luxury brands have entered the Chinese market in recent years and have carried out digital operation, this paper researches the channel layout of online marketing of luxury brands in China. And this paper analyzes the domestic market environment of luxury brands from four aspects of political factors, economic factors, social factors and technical factors, and analyzes the brands marketing layout from three aspects of new media channels, e-commerce channels and social retail channels. It is found that online marketing has a positive effect on brand ma

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Wang, Xiaoyu, and Ling Jiang. "Research on Online Shopping Demand of Chinese Elderly under the Background of Aging." International Journal of Education and Humanities 1, no. 1 (2021): 16–20. http://dx.doi.org/10.54097/ijeh.v1i1.192.

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Firstly, this paper analyzes the main characteristics of China's elderly consumer market. Secondly, it analyzes the changes of the elderly consumer market from environmental and psychological factors. Thirdly, it analyzes the problems existing in China's online shopping market for the elderly. The study found that there are many problems in China's elderly market, including lack of pertinence of market products, complex operation, chaotic market order, many after-sales problems and so on. Finally, the following countermeasures and suggestions are put forward to promote the healthy development

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Мягких, Никита, and Nikita Myagkikh. "Management of Online Microloans." Bulletin of Kemerovo State University. Series: Political, Sociological and Economic sciences 2018, no. 4 (2019): 95–100. http://dx.doi.org/10.21603/2500-3372-2018-4-95-100.

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The article deals with the problem of effective management of online microlenders on Russian credit market. Ineffective management may lead to bad consequences. The research objective was to develop recommendations for improving online-microcredit’s management. The authors determined the specifics of online microloans, defined the phases of online microloan process, and described the advantages and disadvantages for the microlending market and separate microlenders. The paper gives actual information about online microlenders, describes the development trend, and gives some recommendations tha

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Gumirakiza, Jean D., and Sarah M. VanZee. "Most Preferred Market Venues for Locally Grown Fresh Produce among Online Shoppers." Journal of Agricultural Science 9, no. 10 (2017): 26. http://dx.doi.org/10.5539/jas.v9n10p26.

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This paper examines the most preferred market venues online shoppers use when purchasing locally/regionally grown fresh produce. We surveyed 1,205 consumers who made online purchases at least twice within six months prior to participating in this study. We call these consumers “online shoppers”. The study was conducted in the Southern region of the U.S. We collected data using Qualtrics actively managed market research panels and social media such as Facebook, and Twitter. Results indicate that grocery stores are the most preferred market venue online shoppers use to purchase locally/regionall

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Li, Zhi, Yang Ji, and Lijing Tong. "Research on the “Lemon” Problem for Chinese Online Shopping Market." Advanced Science Letters 19, no. 4 (2013): 1122–25. http://dx.doi.org/10.1166/asl.2013.4413.

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VanSickle, John J., and Thomas J. Stevens. "Market Information Systems: An Online Agricultural Market News Retrieval System." Journal of Agricultural and Applied Economics 21, no. 2 (1989): 195–201. http://dx.doi.org/10.1017/s0081305200001308.

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AbstractA minicomputer online information retrieval program is described that is designed to facilitate timely distribution of agricultural market news to state and county research and extension faculty. These faculty have designed programs that extend this information to clientele in their areas. An evaluation indicates that users find great value in this network. Usage has grown rapidly over the period the network has been available. This program is available and can be used by other states and clientele.

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Vankovych, Lubomyr, and N. Pauk. "The importance and toolkit of marketing research while launching domestic enterprises in international markets." Management and Entrepreneurship in Ukraine: the stages of formation and problems of development 202, no. 1 (2023): 18–28. http://dx.doi.org/10.23939/smeu2023.01.018.

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The article presents the concept of marketing research, its methodology and a brief overview of key categories of research. The authors define marketing research as the collection, processing, analysis and synthesis of data to support marketing decisions and the activities of enterprises in the market by reducing uncertainty and risk. Four types of basic marketing research are described, including primary research, secondary research, quantitative research, and qualitative research. Each of the four categories of market research has its advantages and disadvantages. A company that conducts mix

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Wu, Mingchun, Jingjing Liang, Jilong Dai, and Yitong Li. "Research on the Influencing Factors of Consumer Online Purchasing Behavior in B2C." Frontiers in Business, Economics and Management 9, no. 2 (2023): 49–53. http://dx.doi.org/10.54097/fbem.v9i2.8996.

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E-commerce has rapidly and vigorously developed to meet the various needs of modern consumers and retailers. However, there are significant differences between the e-commerce market and traditional physical markets, such as cultural and environmental differences, which result in significant differences in the purchasing behavior of online consumers compared to traditional consumers. Starting from the current research status in China, this article analyzes the behavior of consumers in the online retail industry, including their purchasing motivation and influencing factors, and proposes develop

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Berbeglia, Franco, Gerardo Berbeglia, and Pascal Van Hentenryck. "Market segmentation in online platforms." European Journal of Operational Research 295, no. 3 (2021): 1025–41. http://dx.doi.org/10.1016/j.ejor.2021.03.056.

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Ahmad, Sulistiawati Rahayu. "Website-Based E-Market (E-Patali) Application For Gorontalo City Central Market." Jurnal Teknologi Informasi dan Pendidikan 16, no. 1 (2023): 64–74. http://dx.doi.org/10.24036/jtip.v16i1.350.

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The rapid growth of technology has an impact on the world of marketing, marketing trends are switching from offline to online. The level of consumption of Gorontalo people continues to increase, but the market will only look crowded on any given day or ahead of the religious big day. The current condition, the quiet interest of prospective buyers due to the easy access of technology in online shopping should be used as an opportunity to increase sales of market traders. In addition to selling conventional merchandise can also sell online. The purpose of this research is to produce a website-ba

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Chiang, Wen-Yu. "Identifying high-value airlines customers for strategies of online marketing systems." Kybernetes 47, no. 3 (2018): 525–38. http://dx.doi.org/10.1108/k-12-2016-0348.

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Purpose The purpose of this study is to discover valuable customers for enterprises. The international market of Taiwan airlines can be enhanced; thus, this study aims at Taiwan’s airline market as a research area. Design/methodology/approach This research uses data mining technologies with a proposed model to analyse airline customer values for big data online marketing systems, such as customer relationship management (CRM) system. The research applied supervised apriori algorithm, socio-economic variables and a proposed model to discover the rules/markets. Findings The results show that eig

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Paramita, Aulia, Alusyanti Primawati, and Lukman Lukman. "Analisis Rancangan Online Market System Pasar Tanah Abang (Studi Kasus Blok F)." STRING (Satuan Tulisan Riset dan Inovasi Teknologi) 3, no. 1 (2018): 66. http://dx.doi.org/10.30998/string.v3i1.2727.

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Technology users that is growing rapidly in line with the emergence of various kinds of smartphones as the mobile- and internet-based medium of communication. With the presence of the Internet and ICT, the marketing and selling processes can be conducted anytime and anywhere. Tanah Abang traditional market is one of the biggest Southeast Asian markets with complicated business activities. Many traders from inside or outside Jakarta come to the market to supply their products. Therefore, to help buyers shop by lowering their fares and to reduce traffic congestion, it is necessary to perform a r

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Palm, Peter. "The office market: a lemon market? A study of the Malmö CBD office market." Journal of Property Investment & Finance 33, no. 2 (2015): 140–55. http://dx.doi.org/10.1108/jpif-12-2014-0073.

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Purpose – The purpose of this paper is to test whether bad real estate owners drive out good real estate owners from the online marketplace for offices. Design/methodology/approach – This research is based on a statistical analysis of the advertisement of offices in Malmö CBD, collected weekly during a period of one year. Findings – The hypothesis that the market for advertisement of office properties is a lemons market cannot be rejected. The result that owners who have appeared in court more than once in the last two years being more inclined to advertise supports this. Research limitations/

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Liu, Zhiming. "Analysis of Key Economic Factors in Consumer Behavior and Purchase Decisions in Online Markets." Advances in Economics, Management and Political Sciences 77, no. 1 (2024): 26–32. http://dx.doi.org/10.54254/2754-1169/77/20241776.

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This paper will explore the multifaceted relationship between economic factors, consumer behavior, and purchase decisions in the online consumer market. This research paper will look at key economic factors such as demand elasticity, consumer spending, availability of alternatives, consumer confidence, and market competition, aiming to reveal the differentiated decisions that influence consumer behavior and purchasing decisions. The report will combine case study methods and methodological approaches to analyze the dynamic and complex consumer market effectively. Economic factors play a crucia

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Nikolic, Ognjen. "Entrepreneurs’ preferences towards online market research packages: A discrete choice analysis." Yugoslav Journal of Operations Research, no. 00 (2023): 26. http://dx.doi.org/10.2298/yjor230815026n.

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Startups have become a buzzword in the last couple of years, and entrepreneurship became career path for a number of people in the world. With all the advances in education and government subsidizing all over the world, still, statistics shows only a small percentage of successful startups. Studies have shown that the one the leading reasons for startup failure is the misreading of market?s needs. The aim of this paper is to determine the approach to market research, knowledge of tools and methods, and preferences towards online market research tools of entrepreneurs by using Discrete Choice A

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Firdaus, Firdaus, and Zusmelia Zusmelia. "Recent Research and Theory on Market in Sociology; A Semi-Systematic Literature Review." Jurnal Economia 19, no. 2 (2023): 158–70. http://dx.doi.org/10.21831/economia.v19i2.48845.

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AbstractCurrent studies of market use social science theories and offer new theoretical approaches. This article discusses the latest theories and approaches to analyze the market. This research was conducted with semi-systemic literature review approach. The data is obtained through searching the published article in online scientific journals related to the market. Data analysis was carried out by thematically categorizing the finding and the presented descriptively. The results found two categories of approaches in the study of markets, namely Structural and Performative (consisted of insti

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Li, Liang. "Data and market definition of Internet-based businesses." Competition and Regulation in Network Industries 20, no. 1 (2019): 54–85. http://dx.doi.org/10.1177/1783591719840132.

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Market definition is the first step of competition analysis. In practice, relevant markets are mostly defined for the end products and services and it is also the same for current cases concerning Internet-based businesses (IBBs). Data has important influence on the competition of IBBs. However, instead of selling data directly, the IBBs usually use data to produce, improve and innovate products and services. Under such circumstances, there may be no relevant market defined for such data following the conventional market definition methods. This article’s investigation shows that online data p

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Jiang, Yu, H. Wang, Shaosheng Jin, and Michael Delgado. "The Promising Effect of a Green Food Label in the New Online Market." Sustainability 11, no. 3 (2019): 796. http://dx.doi.org/10.3390/su11030796.

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Although public interest in sustainable and safer products have steadily risen worldwide, research has shown a difference between consumer’s willingness to purchase, and actual purchasing behavior, for which two main explanations exist, including a lack of accessibility and a poor knowledge of related attributes. Fortunately, the emergence of online food markets may improve this situation through convenient accessibility to sustainable food and detailed description about sustainability labels. This research uses a hedonic price analysis to compare the price premiums for the sustainability attr

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Śniegocka - Łusiewicz, Małgorzata. "Market basket analysis in marketing research." Equilibrium 2, no. 1 (2009): 115–23. http://dx.doi.org/10.12775/equil.2009.011.

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Market basket analysis is, to put it simply, analysis of the content of customer’s trolley. Market Basket Analysis is based on recognition of rules that customers apply while filling their trolleys, their habits, proper use of services and on research in what products are purchased together or in a defined order. Identification of the aforementioned rules may have a great influence on increasing customer’s value. Basket analysis may be applied for planning promotional campaigns, verifying their effectiveness, effective offering additional services and optimising service packages, tariffs and f

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Janavaras, Basil, and Emanuel Gomes. "Global Business Research and Strategic Planning Tools." Journal of International Business and Economy 8, no. 1 (2007): 59–70. http://dx.doi.org/10.51240/jibe.2007.1.5.

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The web-based tools discussed in this paper support students and business practitioners alike in their roles as managers and decision makers in a global setting. More specifically, the software will enable users to perform a situation analysis of a company, determine best markets for a company’s products/services and develop an international business plan online. Project-Based Learning (PBL) is a teaching and learning method widely used at universities and businesses around the world. The three software - the Global Market Potential System Online (www.globalmarketpotential.com), the Global Mar

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Dr., Reena Shyam. "Applying Nethnography in Market Research - An Adaptation to the Rising Digital Technology." JETIR (ISSN-2349-5162) Volume 5,, Issue 2 (2018): 58–64. https://doi.org/10.5281/zenodo.6426574.

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 From globalization to changing technology, there is a strong need for organizations to adapt in order to stay relevant in today"s business environment. One of the most pronounced shifts in the past decade has been advancement of Technology. It has been an important characteristic of the current business environment requiring organizations to respond with innovative practices to sustain in the long run. Over the years the internet has emerged as a fertile ground for a new field of qualitative market research called Netnography. This paper aims at understanding what is Netnography, how Net

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Musurmanovich, Urazov Mansur. "EFFECTIVE METHODS OF ORGANIZING ONLINE MARKETING RESEARCH IN THE COMPETITIVE PROCESS OF THE READY-MADE CLOTHING MARKET." European International Journal of Multidisciplinary Research and Management Studies 4, no. 6 (2024): 45–52. http://dx.doi.org/10.55640/eijmrms-04-06-08.

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The article aims to reveal and put into practice the importance of online marketing and the role of goods and services in the context of competitiveness of ready-to-wear garments in their national markets.

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Zainul Wasik, Kuncoro Catur Nugroho, and Dedy Iswanto. "ONLINE MARKETING MEDIA IN THE DIGITAL AGE: THE DEMISE OF CONVENTIONAL RETAIL MARKETS." Journal of Managerial Sciences and Studies 1, no. 2 (2023): 1–14. http://dx.doi.org/10.61160/jomss.v1i2.14.

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Introduction - Online marketing has experienced significant growth in the digital era, and its impact on the conventional retail market has been a hot topic of discussion. Based on the data obtained, from late 2017 to early 2018 was the beginning of the modern retail market turmoil. One by one, modern retail markets fell because modern society no longer wants safe and convenient shopping activities, but also practical and efficient. This is offered by online shopping, the various benefits obtained, making shoppers prefer online shopping activities over conventional shopping. Online marketing p

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Mao, Yifan. "Research on Uncertainty and its Application in Financial Markets." Highlights in Business, Economics and Management 24 (January 22, 2024): 1127–32. http://dx.doi.org/10.54097/w30nsc97.

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This paper explores the theoretical frameworks and practical implications of uncertainty in economics and decision-making. And also delves into categorical uncertainty, including Economic Policy Uncertainty (EPU), Climate Policy Uncertainty (CPU), and Trade Policy Uncertainty (TPU). These forms of uncertainty can have profound effects on economic activities, market behaviour, and investment decisions. Furthermore, the paper discusses an innovative approach to measuring uncertainty using online big data, particularly Twitter-based uncertainty indices. These indices provide real-time insights in

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Cillingová, Veronika. "The Position of Slovak Tabloids on the Print and Online Media Market." Social Communications: Theory and Practice 16, no. 2 (2024): 61–75. https://doi.org/10.51423/2524-0471-2024-16-2-7.

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The paper deals with the question of whether the web portals of Slovak tabloids have the same position on the Slovak online media market as their print versions have on the Slovak print market. The study compares the position of Slovak tabloids and their web portals on the Slovak print and online media market in the period from September 2023 to June 2024. The subject of the research are the only two Slovak printed tabloids, Nový čas and Plus JEDEN deň, and their web portals Čas.sk and Pluska.sk. It monitors the position of the surveyed media on the market in relation to the nationwide non-tab

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