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Rozprawy doktorskie na temat „Online media literacy strategy”

Autor: Grafiati
Data publikacji: 2 czerwca 2025
Data aktualizacji: 31 lipca 2025

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1

Tefo, Patricia. "Can Online Media-Literacy Education Mitigate the Effects of a Toxic Media?" ScholarWorks, 2019. https://scholarworks.waldenu.edu/dissertations/6745.

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Media-literacy education provides a way for people to assess and critically evaluate media images. Traditional media literacy programs have mitigated the negative effects of idealized media imagery such as reduced self-esteem, eating-disordered attitudes, and low body-satisfaction among women. Although education is moving increasingly to online platforms, the potential of media literacy education delivered online has not been evaluated. Based on social comparison and objectification theories, the purpose of this study was to quantitatively assess the comparative efficacy of online and face-to-
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2

Carinus, Suzaan. "Articulating a personal social media strategy." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/95672.

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Thesis (MBA)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: History and statistics confirm that social media and the internet has come a long way and is bound to keep evolving and growing in the future. But many opposing views and criticism surround the ubiquitous use thereof. One’s personal social media strategy is the basis of personal branding. Managing the strategy pro-actively and creatively is thus very important. The report gives a quick overview of the web key concepts, technologies and tools currently available for social media participation. These tools are grouped by looking
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Prax, Patrick. "Do MMORPGs enhance MMMCCL : Multi-Media Multi-Channel Communication Literacy." Thesis, Uppsala University, Media and Communication, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-106854.

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<p>Purpose/Aim: The aim of the paper is to find out if there is a correlation between playing MMORPGs and having better skills in using multi-channel communication.</p><p>Material/Method: A media-skill test was conducted in the internet testing the participants’ ability to respond to targets in three different channels and media at the same time. The results of the study where used for statistical comparisons of the different groups of participants sorted according to their media use.</p><p>Main results: People who use the internet more and who play computer games, especially MMORPGs, have a b
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Almjeld, Jennifer Marie. "The Girls of MySpace: New Media as Gendered Literacy Practice and Identity Construction." Bowling Green, Ohio : Bowling Green State University, 2008. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=bgsu1212610595.

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Lindqvist, Bergander Anna. "Att göra literacy online och offline : Digitala medier i barns kamratkulturer." Doctoral thesis, Uppsala universitet, Institutionen för pedagogik, didaktik och utbildningsstudier, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-251647.

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This video ethnographies study examines the everyday interaction of two groups of children (aged between 10 and 13) as they use digital media in their spare time. One group of boys has been studied in their recreation centre and one group of girls has been studied at home and at the stable. The participants have different social and cultural affiliations. The purpose of the study is to examine how the children in the different groups organize their peer cultures as they participate with other children in different kinds of digital literacy events. Furthermore, the study aims at examining what
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6

Forte, Andrea. "Learning in public information literacy and participatory media /." Diss., Atlanta, Ga. : Georgia Institute of Technology, 2009. http://hdl.handle.net/1853/29767.

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Thesis (Ph.D)--Computing, Georgia Institute of Technology, 2010.<br>Committee Chair: Bruckman, Amy; Committee Member: Grinter, Rebecca; Committee Member: Grudin, Jonathan; Committee Member: Guzdial, Mark; Committee Member: Kolodner, Janet. Part of the SMARTech Electronic Thesis and Dissertation Collection.
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Stankovský, Jakub. "Online marketingová strategie vybrané společnosti ve finančních službách." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-198823.

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The diploma thesis is about new trends in online marketing. It focuses on online marketing tools and how to realize successful online marketing activity. The thesis is the analysis of the current company state. Based on informations gathered propose new strategy of content optimalization and social media strategy. How can the company enter the social network targeted on Facebook. Main areas are on-page and off-page factors in SEO and how to build Inbound marketing.
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8

Hurychová, Andrea. "Marketing Strategy of YouTube in the Czech Republic." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-197417.

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The goals of the thesis are to present YouTube in the Czech Republic, to discuss its entire business model, analyze the main local competitors and mostly to suggest marketing strategy that will strengthen the position of YouTube as an online medium. The current trends in the internet society are introduced as well as the role of social media in order to understand how these factors are related to the position of YouTube in marketing. From general YouTube introduction the situation of this platform in the Czech market is analyzed. Based on this deep analysis, the key factors that should be take
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Firmannamal, Akhmad. "The engagement of social media and traditional news media in Joko Widodo’s communication strategy for the 2019 Indonesian presidential election." Thesis, Queensland University of Technology, 2021. https://eprints.qut.edu.au/225929/1/Akhmad_Firmannamal_Thesis.pdf.

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This research explored the nature of political campaigning in the digital era through a case study of the 2019 Indonesian presidential election campaign. The project studied how the incumbent President attempted to set the discussion agenda through his engagements with both Facebook and traditional news media, and the implications of the dynamics of this campaigning strategy for Indonesian democracy. The research showed that the President could use Facebook’s technological features and audience reach to influence public discussion and traditional news media agendas. It also found that journali
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Stojaníková, Jana. "Online marketingová strategie vybrané společnosti." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-162756.

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The goal of my Diploma Thesis was to show companies, they should focuse more on investing time and their money into SEO, PR articles as well as they should use social media to communication with their customers. This could be in a long run more efficient than spending money on PPC campaigns. The Diploma Thesis is divided into theoretical and practical part. The theoretical part is oriented on Online Marketing, it shows the basics of each online marketing strategy; SEO, PPC as well as new trends in this fast growing field. The practical part is focused on analyzing instruments of online marketi
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Shubik, Elena. "Marketing strategy for start-up company Didogo group in CEE region with focus on new media and communications." Master's thesis, Vysoká škola ekonomická v Praze, 2010. http://www.nusl.cz/ntk/nusl-71769.

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This master thesis focuses on e-commerce, online marketing and Social Media marketing potential from theoretical factual and practical perspective. On the example of real start-up e-shop Didogo Group Ltd. it aims to show various possibilities how to enhance the company's and brands' recognition while implementing various online marketing and advertising tools. Particular focus is put on Social Media as up to date platforms suitable for marketing and advertising usage. After providing general theoretical and factual overview of e-commerce in the world as well as in Czech Republic, detailed desc
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12

Biden, Sean. "A non-industry specific social media framework and plan allowing for the creation of execution of a sustainable social media strategy." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/85159.

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Social media is a marketing phenomenon that is taking the business world by storm. It goes beyond just being a marketing channel; because it is extremely disruptive by nature and has the potential to affect entire business models. Yet when it comes to social media execution, so many companies get it horribly wrong. Social media remains a part of marketing; it is not a replacement for it. However, it has the ability to redefine many aspects of marketing because it encourages conversation, community involvement and input from the public. Social media is changing the way companies communicate wi
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13

Schaarschmidt, Nadine, Sindy Dietsch, and Thomas Köhler. "Online-Gemeinschaften zur Studienvorbereitung: Eine empirische Studie zu computerbezogenen Einstellungen sächsischer Gymnasialschüler." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2012. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-101351.

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1 EINLEITUNG Digitale Medien, insbesondere internetfähige Computer, nehmen für Jugendliche einen bedeutenden Stellenwert in ihrer Freizeit ein. Den hohen Nutzungszeiten des Internets1 werden größtenteils unterhaltungsorientierte Nutzungsweisen zugeordnet. Die Situation unterscheidet sich damit nur gering von Beobachtungen aus der Zeit der Einführung des Internet an Schulen Ende der 1990er Jahre [Lit1]. Neben dem Einsatz des Computers als Unterhaltungs- und Kommunikationsmedium ist dieser auch Lern- und Arbeitsmittel. Insbesondere E-Learning-Szenarien können neue Möglichkeiten schaffen, Lernge
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14

Grizzle, Alton. "Assessing citizens’ responses to media and information literacy competencies through an online course: an empirical study and critical comparative analysis of experts’ views." Doctoral thesis, Universitat Autònoma de Barcelona, 2018. http://hdl.handle.net/10803/666860.

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Societal opportunities and challenges, whether they are personal, socio-political or cultural, are information-dependent in one way or another. Minimising the challenges and maximising the opportunities depend on the quality of information accessed and received; how people are enabled to think critically and independently about this information; what people choose to believe and why; and the process by which people choose to believe or reject and act upon certain information for problem solving. The purpose of this research is to explore how to improve the diffusion of media and information li
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Maritz, Yrika Vanessa. "The use of social media as a public participation strategy in the public service of Namibia." Thesis, Stellenbosch : Stellenbosch University, 2015. http://hdl.handle.net/10019.1/96916.

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Thesis (MPA)--Stellenbosch University, 2015.<br>ENGLISH ABSTRACT: This exploratory study attempts to establish the readiness of the Namibian government in using social media as a strategy for public participation. The subject of public participation as a strategy to improve the process of policymaking has been researched extensively. Similarly, the use of social media to promote public participation which in turn influences service delivery is gaining popularity in many scholarly works. However, there is still a paucity of research investigating the use of social media as a public participatio
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Wang, Chongchong. "Communication Strategies and Different Communication Practices Between Online and Offline Dating, Taking Users of Soul as Examples." Thesis, Uppsala universitet, Medier och kommunikation, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-387412.

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Online dating is a popular phenomenon in the world. Since the main motivation for individuals to use online dating services is finding a partner, the communication strategies for the users to develop a relationship via online dating services and the different communication practices between online and offline dating are thought-provoking. This research aims to answer two research questions: what the communication strategies for online daters of Soul are and what the differences between online and offline dating for users of Soul, including communication practices are. These two research questi
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Samy, Tayie Sally. "News literacy for a responsible online news experience against harmful messages: implications for political engagement of Egyptian and Spanish youth." Doctoral thesis, Universitat Autònoma de Barcelona, 2019. http://hdl.handle.net/10803/668056.

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Este estudio exploratorio tiene el objetivo principal de posicionar la alfabetización periodística como un factor mediador hacia el fomento del compromiso político, al investigar su papel en la mejora de la experiencia de noticias en línea de los jóvenes, preparándolos contra contenido perjudicial. La alfabetización periodística se define como un constructo multi-estructural con tres constituyentes principales; Motivación, conocimientos y habilidades. El estudio se aplica a una muestra de jóvenes de Egipto y una muestra de jóvenes de España, en base a la cual se realiza un análisis comparativo
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Morgan, Mia Lynn. "Developing 21st century skills through gameplay| To what extent are young people who play the online computer game Minecraft acquiring and developing media literacy and the Four Cs skills?" Thesis, New England College, 2016. http://pqdtopen.proquest.com/#viewpdf?dispub=10020378.

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<p> Two questions drove this case study. 1) To what extent does playing the online computer game Minecraft at home in a multiplayer environment impact a player's media literacy skills of analysis, evaluation, and access? 2) To what extent does playing the online computer game Minecraft at home in a multiplayer environment impact a player's 21<sup>st</sup> century skills of critical thinking, creativity, communication, and collaboration? The study employed quantitative and qualitative research methods (pre and posttest, survey, and interview) using a case study design, enabling an opportunity f
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Möckel, Thomas. "Die Entwicklung der medialen Zeichenkompetenz im Vor- und Grundschulalter und ihr Bezug zu bildungsrelevanten Fähigkeiten." Doctoral thesis, Universitätsbibliothek Chemnitz, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:ch1-qucosa-134598.

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Unser tägliches Umfeld ist heute mehr als jemals zuvor durch die Präsenz von Medien geprägt. Wir begegnen ihnen in schulischen Einrichtungen, am Arbeitsplatz, im häuslichen Bereich oder in unserer Freizeit und nutzen sie gleichermaßen zu Informations- und Unterhaltungszwecken. Dass sich dieser Trend im Laufe der nächsten Jahre weiterhin fortsetzen und verstärken wird, steht außer Frage. Auch in Bezug auf Vor- und Grundschüler lässt sich diese Tendenz beobachten. Um die jüngsten Mitglieder unserer Informationsgesellschaft vor eventuellen medienbezogenen Risiken zu schützen, wird diese Entwickl
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Lake, Suzette. "A Consultant’s Analysis of Bond Public Relations and Brand Strategy." ScholarWorks@UNO, 2014. http://scholarworks.uno.edu/aa_rpts/162.

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In order to demonstrate the knowledge and skills acquired during her tenure in the Arts Administration graduate program, the consultant works four hundred and eighty hours as a Social Media and PR intern at Bond Public Relations and Brand Strategy in New Orleans, Louisiana. The following body of work is a consultant’s report written from the perspective of a professional Arts Administrator, and includes the following items: host company profile; description of internship activities; consultant’s contributions and gains; summation of company and industry best practices; host company’s strengths
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Pietros, Nalawit, and Anna Daghall. "Identitetsskapande bilder : En studie om bilddelning och identitet på Facebook." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-18492.

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På Facebook är man författare till sin egen digitala självbiografi. Sociala medier och socialanätverk har gjort det möjligt för användare att kunna forma den bild av sig själv man vill visaomvärlden. Vi har gjort en studie om vilka strategier man använder sig av för att dela bilderoch vad dessa bilder säger om användarens identitet. Med hjälp av tidigare forskning samtvår egen studie bestående av intervjuer och enkäter har vi kommit fram till att man ofta delarbilder för att ta kontakt och känna gemenskap med andra människor/användare. Användarnavi undersökte vill visa den bästa bilden av sig
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Michailidou, Asimina. "The European Union online the role of the internet in the European Union's public communication strategy and the emerging European public sphere." Thesis, Loughborough University, 2007. https://dspace.lboro.ac.uk/2134/3055.

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The focus of this thesis is on the vertical Europeanisation of the online public debate and more specifically on the EU's online public communication strategy, i.e. the top-down process of the unmediated, direct, online communication between the EU and the general public. The empirical data has been collected in four stages, namely public communication policy-making; public communication policy implementation online; online public communication policy impact on key Internet audiences; and interviews with key senior Commission officials. The review of the EU public communication documents has s
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Andersson, Sara, Amanda Ledberg, and Louise Degerlo. "Influencer marketing : strategiska val ur ett företagsperspektiv." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-23809.

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Influencer marketing är en av de snabbast växande delarna i reklambranschen, och med hjälp av influencer marketing har varumärkena möjlighet att skapa en nära relation med sina konsumenter på Instagram. Idag använder många företag sig av influencers med ett stort antal följare för att marknadsföringen skall vara så effektiv som möjlig. För att bli en framgångsrik influencer krävs det att influencern har en bra fingertoppskänsla mellan vad som är intressant, relevant samt vad följarna vill se i deras Instagramflöden. Eftersom det i nuläget inte finns mycket forskning angående företags strategie
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Tay, Geniesa. "Embracing LOLitics: Popular Culture, Online Political Humor, and Play." Thesis, University of Canterbury. Media and Communication, 2012. http://hdl.handle.net/10092/7091.

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The Internet, and Web 2.0 tools can empower audiences to actively participate in media creation. This allows the production of large quantities of content, both amateur and professional. Online memes, which are extensions of usually citizen-created viral content, are a recent and popular example of this. This thesis examines the participation of ordinary individuals in political culture online through humor creation. It focuses on citizen-made political humor memes as an example of engaged citizen discourse. The memes comprise of photographs of political figures altered either by captions or i
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Osterman, Mark D. "Exploring Relationships Between Thinking Style and Sex, Age, Academic Major, Occupation, and Levels of Arts Engagement Among Professionals Working in Museums." FIU Digital Commons, 2015. http://digitalcommons.fiu.edu/etd/2277.

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With evidence that arts engagement and nonlinear thinking style both utilize insight, intuition, and emotion in the decision making process, the literature has driven an investigation of the relationship between levels of arts engagement and thinking style preference. This nonexperimental correlational study (N = 101) explored (a) the prevalence of linear, nonlinear, or balanced linear/nonlinear thinking style of professionals working in museums. (b) Whether thinking style has a relationship with (i) age; (ii) sex; (iii) academic major; (iv) occupation; (v) levels of arts engagement. Two theor
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Mysliveček, David. "Využití sociálních sítí pro podporu webového portálu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-358815.

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This diploma thesis deals with the use of social networks for business support. Its main focus lies in designing a strategy for working with Facebook's social network of Coffee Media s.r.o. The first part of this work summarizes general theoretical knowledge from the field of social networks and competitive intelligence. The individual concepts are explained and the area that the thesis deals with is determined. The second part of this work consists of the proposal of the web solution of Coffee Media. The first is the comparison of individual web site creation options, the key factors and crea
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Prusevic, Binasa, and Martina Larsson. "Marknadsföring via sociala medier : Hur företag strategiskt använder sociala medier som marknadsföringsverktyg." Thesis, Karlstads universitet, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-32317.

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The purpose of this paper is to contribute to greater understanding and insight into how for-profit companies use social media as a communication tool. The aim is also to examine if marketing through social media is strategically planned and if results are measured.  Through this study, the authors were able to conclude that the majority of companies that participated lack knowledge about the use of social media in a beneficial and strategic way. Any written strategy or plan does not exist within the companies, while an oral occur to some extent. Serious measurement tools are only used by one
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Tünte, Markus, Hannelore Mottweiler, Nicole Hermann, and Dženefa Kulenović. "Die Verlagsindustrie im Innovationsdilemma: Die Suche nach Bewältigungsstrategien in Zeiten des Umbruchs." Saechsische Landesbibliothek- Staats- und Universitaetsbibliothek Dresden, 2014. http://nbn-resolving.de/urn:nbn:de:bsz:14-qucosa-143559.

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Anderson, Joanna M., Deborah Parrott, and Renee Lyons. "Making the Connection: Connecting Children to Books through Multimedia." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etsu-works/396.

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Paszkiewicz, George. "The land of the telenovela in the age of social media : a study of the Brazilian prime-time soap opera and its online mediations from a social semiotic perspective for the purposes of informing communication theory and critical literacy practices." Thesis, London Metropolitan University, 2015. http://repository.londonmet.ac.uk/927/.

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This thesis investigated communicational processes of text interaction between the so called novela das oito (lit. eight o’clock soap opera) or the prime-time Brazilian soap opera – also known as telenovela or simply novela – and different groups of viewers, for the purposes of informing communication theory, on the one hand, and critical literacy practices, on the other. The investigated groups of viewers continually consumed this highly popular genre of serialised fiction, whilst also participating in online communities about novelas from a pioneering social network service called Orkut. Sel
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Tünte, Markus, Hannelore Mottweiler, Nicole Hermann, and Dženefa Kulenović. "Die Verlagsindustrie im Innovationsdilemma: Die Suche nach Bewältigungsstrategien in Zeiten des Umbruchs." Technische Universität Dresden, 2011. https://tud.qucosa.de/id/qucosa%3A28072.

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Parrott, Deborah J., and Joanna M. Anderson. "Distance Education Faculty and Librarian Collaboration: Developing Technological Skills of School Librarian Candidates." Digital Commons @ East Tennessee State University, 2015. https://dc.etsu.edu/etsu-works/382.

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LibGuides, as a method of creating pathfinders for instruction of information literacy and content management has long been used by academic libraries, but has not been widely used by school libraries. This article describes a collaborative plan between a distance education librarian and a professor of school library media using LibGuides to overhaul a print pathfinder project in a reference sources for youth course. The methodology, results of the products, and student feedback from the assignment are discussed. The project exemplifies potential collaborative efforts between academic distance
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Miller, Vail Marie. "The Role of Consumers in the Success of the Consumer Driven Healthcare Movement." Cleveland, Ohio : Case Western Reserve University, 2010. http://rave.ohiolink.edu/etdc/view?acc_num=case1259787032.

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Thesis(Ph.D.)--Case Western Reserve University, 2010<br>Title from PDF (viewed on 2010-01-28) Department of Bioethics Includes abstract Includes bibliographical references and appendices Available online via the OhioLINK ETD Center
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Uherková, Marie. "Komunikační strategie podniku." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2017. http://www.nusl.cz/ntk/nusl-319400.

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Mater thesis deals with online marketing and optimization of marketing communication strategy for online job board specialised on remote jobs. The practical part based on theory and analyses of competitors and macro/micro environmental factors focus on short term marketing campaign. This campaign tests reaching the main goal of the strategy by evaluating operative goals. After evaluation of the campaign, there is optimized marketing communication strategy plan.
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Kuechenmeister, Bobby James. "Answering the Call of Duty: Composition Pedagogy Problems, Multimodal Solutions, and Gaming Literacies." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1308242965.

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Martínez, Cerdà Juan Francisco. "Socio-technical lifelong e-learning for the 21st Century: employability and empowerment." Doctoral thesis, Universitat Oberta de Catalunya, 2018. http://hdl.handle.net/10803/461584.

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Aquesta recerca estudia la viabilitat d'una educació en línia basada en l'apoderament com a via per a la millora de l'ocupabilitat al segle XXI. Concretament, mitjançant una implementació de la teoria del capital humà fonamentada en: 1) un aprenentatge al llarg de la vida fent servir mitjans en línia; 2) una educació en línia assentada sobre els pilars sociotècnics formats per sistemes de persones i tecnologies que actuen integradament; 3) una educació que ha de formar treballadors, però també ciutadans actius i emancipats socialment, i 4) una consideració dels estats de liminaritat existents
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Schmidt, Whitney Ann. "iReach Blended Learning Model and Reading Lexile Growth of Freshmen in Maryville City Schools." Digital Commons @ East Tennessee State University, 2016. https://dc.etsu.edu/etd/3102.

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The Maryville City School system has implemented the first year of the iReach blended learning model for which all students in the school district have access to either a laptop or an iPad to support their learning every day. The availability of research on the impact of iReach is limited because the blended learning instructional model is relatively new and has not yet been subjected to numerous research studies. The purpose of this ex post facto quasi-experimental quantitative study was to compare student reading Lexile growth data collected through the use of the Reading Comprehension Asses
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Lambe, Dale. "Media literacy and online learning /." 2003.

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Yeh, Yu Shan, and 葉育杉. "A Pilot Study on Media Literacy Education of Online Videogames." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/63660005575322366798.

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碩士<br>玄奘大學<br>資訊傳播研究所<br>96<br>Lately, online games is becoming a popular leisure activity. It is the first in internet entertainment behaviors, players in the majority is students, the percentage outclass other populations. Besides, negative news of online videogames emerges one after another incessantly .Under such social vein, The research attempt to discussion online videogames needs media literacy education, if needs, which elements implementation needs, and needs any type the course contents. The research by way of interviews, have some findings. Online videogames needs media literacy ed
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Yeh, Ta-Wei, and 葉大瑋. "A study on media watch mechanism via internet-The action strategy of Taiwan's media literacy education." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/gj4u83.

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Markiewicz-Hocking, Agie. "Beyond Lurking and Trolling: Examination of College Student Literacy Practices in Online Asynchronous Discussion Spaces." Thesis, 2018. https://doi.org/10.7916/D8CG170J.

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Over the course of the past 15 years, college student populations as well as information technologies have undergone dramatic changes. Today’s college populations are more diverse as women, minorities, non-traditional students and veterans are the fastest growing populations. Additionally, the number of people enrolled in colleges has gone from 4.9 million in 2000 to 20.2 million in 2017. Simultaneously, the growth and proliferation of information technologies have changed the ways information is consumed and social relationships formed. The Internet, and discursive spaces that are specific to
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"Gatekeeping Practices of Participants in a Digital Media Literacy Massive Open Online Course (MOOC)." Doctoral diss., 2018. http://hdl.handle.net/2286/R.I.49162.

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abstract: Long before “fake news” dominated the conversation within and about the media, media literacy advocates have championed the need for media literacy education that provides the tools for people to understand, analyze, and evaluate media messages. That the majority of U.S. adults now consume news on social media underscores the importance for students of all ages to be critical users of media. Furthermore, the affordances of social media to like, comment, and share news items within one’s network increases an individual’s responsibility to ascertain the veracity of news before using a
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Horne, Kenneth W. Jr. "A constructivist grounded theory of social media literacy and identity influence : traditional-age undergraduate students and their experiences with social media." 2013. http://liblink.bsu.edu/uhtbin/catkey/1712088.

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The purpose of this study was to understand how traditional-aged undergraduate students describe their experiences with social media. Another focus was to gain students’ perspectives to contribute to the growing body of research that currently exists. Constructivist grounded theory methodology was used. Each of the 17 students who participated in this study self-identified as a traditional-age undergraduate student who were social media users. The sample was comprised of participants ranging from the ages of 18 to 24 years of age. No other factors were considered for eligibility criteria. Them
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Po-Han, Hsu, and 許箔涵. "Entertainment on Chinese Internet Media: The Articulation Analysis of Online Media Strategy and Chinese Cultural Imangination." Thesis, 2001. http://ndltd.ncl.edu.tw/handle/14663519305152556762.

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碩士<br>國立中正大學<br>電訊傳播研究所<br>89<br>This article discusses three basic issues about the articulation of online media strategy and Chinese culture imaginations: how does the online media concern the Chinese community and their culture? Under this consideration, what does the business strategy used by these Chinese online media? And what''''s different in the strategies and operations for the Grand Chinese cultural market used by online media from different culture, resources, and politic economical foundations? The paper is set to reconsider the business strategy of Chinese Internet Med
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Huang, Ya-Ling, and 黃雅玲. "The research of using media literacy to carry out human rights and law-related education：a case study of online game commercials literacy teaching." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/81619476186556921766.

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碩士<br>國立臺灣師範大學<br>公民教育與活動領導學系<br>98<br>The purposes of this study are to design literacy curriculum with online game commercials and to discuss the possibility of carrying out human rights and law-related education through using media literacy. This study proceeded in the spring semester of 2009. We selected two 9th-grade classes as research objects and adopted Action Research for this study. In this study, we designed six literacy curriculums and practiced them in the classes actually. By amending and improving the curriculums, the researcher and the collaborative teacher developed appropriat
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Yan, Yun Hsiang, and 閻雲襄. "The Business Strategy of Native Online News Site- A Case Study of Storm Media Group." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/87q3bb.

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碩士<br>國立政治大學<br>企業管理學系<br>104<br>In recent years, some native online news sites, which don’t belong to traditional media or media groups, entered the market. The research focuses on the strategic posture and forms in different stages of native online news site, and how the strategy fits environmental and organizational conditions, and the challenge that native online news sites may have. The research is conducted by case study method and takes the promising native online news site, Storm Media Group as my case study. To collect the information, there was an in-depth interview with the chief ed
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Kuo, Yu-Feng, and 郭玥妦. "The Effects of Guided Reading Strategy into the Online Reading Club on Reading Literacy for the 5th Graders." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/95930045360707867173.

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碩士<br>淡江大學<br>教育科技學系碩士在職專班<br>97<br>The purpose of the study was to examine the effects of Guided Reading Strategy into the online reading club on reading motivation, reading behavior and reading comprehension for the 5th Graders.A quasi-experimental design was used in this study. The fifth-grade students of an elementary school in Taipei County were experimental objects, including 33 students of an experiment group and 33 students of a control group. Analysis of variance （ANOVA）was used to detect significant difference between two groups. The result of the study were: In the aspect of
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Silva, Rita Marques Santos. "A social media marketing strategy in the Portuguese territory : Bioco Tradition." Master's thesis, 2017. http://hdl.handle.net/10400.14/22672.

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The present dissertation comprises a Social Media Marketing Strategy, divided in two fronts: how to perfect a Facebook page and how to advertise in the most effective way. This strategy is developed specifically for Bioco Tradition, a Portuguese feminine fashion brand created in 2015 focused mainly on the recreation of a historical piece of clothing, the bioco. The main aim of this consulting project is to analyze the current situation of the company, specifically the behavior of the brand on the social networks and to provide a set of recommendations to the main challenges Bioco Tradition is
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Moreira, Carolina Pires Soares Do Nascimento. "How can fng grow faster via entering and thriving in the online advertising market?: pricing strategy." Master's thesis, 2020. http://hdl.handle.net/10362/114623.

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The current advertising landscape in Portugal reveals that the Pay- TV market has reached maturity giving little margin for growth while digital has been the advertising channel with the biggest growth. Being FNG’s main business in the Pay- TV market, the company plans to invest in new Digital advertising solutions to keep ahead with the advertising landscape. An analysis of the advertising market comprising a primary and secondary research followed by a marketing and communications plan allowed to develop This is Fox as the solution for FNG to thrive in the online advertising mark
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Rocha, Rita Grilo. "Qualidade da informação e consumo online: Fake news e desinformação." Master's thesis, 2020. http://hdl.handle.net/10071/22150.

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Esta dissertação, envolvida no Mestrado em Sociologia, têm como objetivo o estudo e aprofundamento sobre a problemática da qualidade da informação online nomeadamente o estudo do fenómeno das fake news e desinformação relativa ao consumo de tabaco. A questão de partida assinalada para esta investigação baseou-se em “Qual é a perceção da população portuguesa sobre o fenómeno das fake news e desinformação relativamente ao consumo de tabaco?”, relacionando as questões sociológicas sobre o uso e conteúdo exposto online, tal como o consumo de informação relativo ao consumo de tabaco. De modo
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