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Artykuły w czasopismach na temat „OTC drug’s advertisement”

Autor: Grafiati
Data publikacji: 2 czerwca 2025
Data aktualizacji: 31 lipca 2025

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1

Singh, Supriya. "A Study on Impact of Advertisement on Consumer Buying Behaviour with respect to OTC Products in Katni City." RESEARCH REVIEW International Journal of Multidisciplinary 7, no. 1 (2022): 42–48. http://dx.doi.org/10.31305/rrijm.2022.v07.i01.005.

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The advertisement of OTC drugs plays a very important role in sale of OTC drugs in India and influence the buying decision in some aspect. The drug and magic remedies Act of 1954 and 1955 prevent advertisement of certain products that require consumption only under medical supervision. This was done in a view to prevent the self-medication for an ailment. In India the OTC drugs are allowed to be aired and are endorsed by many celebrities. Celebrities in India have a huge impact on people, so any product that is promoted by their favourite celebrity, compels them to buy that product. The impact
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Antonino K.C.T, Arena R.M, Baroña G.E, et al. "Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija." GSC Biological and Pharmaceutical Sciences 20, no. 2 (2022): 196–205. http://dx.doi.org/10.30574/gscbps.2022.20.2.0310.

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Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in the Philippines. Over the years, the consumer's level of understanding regarding over-the-counter drugs and self-medication possesses a gap that has caused misuse and abuse of over-the-counter drugs. This study was designed to determine the impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of consumers on over-the-counter drugs within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative study will be conducte
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Antonino, K.C.T, R.M Arena, G.E Baroña, et al. "Impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of over-the-counter drugs in Cabanatuan city, Nueva Ecija." GSC Biological and Pharmaceutical Sciences 20, no. 2 (2022): 196–205. https://doi.org/10.5281/zenodo.7139802.

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Direct-to-consumer pharmaceutical advertisements have slowly made its way as the main medium of endorsements for over-the-counter drugs in the Philippines. Over the years, the consumer's level of understanding regarding over-the-counter drugs and self-medication possesses a gap that has caused misuse and abuse of over-the-counter drugs. This study was designed to determine the impact of direct-to-consumer pharmaceutical advertisement on the buying behavior of consumers on over-the-counter drugs within Cabanatuan City, Nueva Ecija. An analytical-observational quantitative study will be cond
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Patel, Priyanka D., Kamlesh P. Patel, and Supriya D. Malhotra. "Survey of use of over the counter drug and other than over the counter drugs among medical students, nursing and technician staff of a tertiary care teaching hospital." International Journal of Basic & Clinical Pharmacology 6, no. 3 (2017): 592. http://dx.doi.org/10.18203/2319-2003.ijbcp20170819.

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Background: To find out pattern and extent of use of OTC and other than OTC drugs among medical students, nursing and technician staff.Methods: Study began after taking permission and approval from Institutional Review Board (IRB). Medical student, nursing and technician staff of tertiary care teaching hospital was enrolled after written informed consent. Pre validated questionnaire regarding use of such use was administered to each participant.Results: A total of 200 participants responded to questionnaire, M:F ratio was 1:1.7. Majority of the participants had taken OTC drugs for cough/cold (
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Onyedinefu, Abraham, and Gift Ogechi Osuagwu. "The Use of Over-The-Counter Drugs and Its Health Implications in Awka South LGA, Anambra State, Nigeria." Journal of Mathematics Instruction, Social Research and Opinion 3, no. 2 (2024): 189–202. http://dx.doi.org/10.58421/misro.v3i2.227.

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This work examined the use of over-the-counter drugs and its health implications in Awka South LGA of Anambra State, Nigeria. The objective of the study is to empirically interrogate the prevalence of over-the-counter drug use in Awka South LGA of Anambra State, Nigeria; the factors influencing it, and its health implications. The study used a mixed methods research approach, with 204 respondents selected through a multistage sampling procedure. The structured questionnaire and In-Depth Interview (IDI) guide acted as data-gathering tools. The quantitative data were coded and processed with SPS
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6

Kansal, Purva. "Information vs attractiveness cues in advertisements: OTC drugs in India and USA." Journal of Asia Business Studies 7, no. 2 (2013): 140–52. http://dx.doi.org/10.1108/15587891311319431.

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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11001100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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9

DOĞAN, Seyhmus, and Duygu ÜNALAN. "OTC MEDICINE MARKETING IN SOCIAL MEDIA: INDICATIVE SCIENTIFIC ANALYSIS OF PHARMATON AND SUPRADYN ADVERTISEMENTS." TURKISH ONLINE JOURNAL OF DESIGN ART AND COMMUNICATION 11, no. 1 (2021): 247–67. http://dx.doi.org/10.7456/11101100/014.

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The feedback loop provided by Web 2.0 technology provides an important opportunity for companies to keep the pulse of the consumer. In addition, the low cost of advertising has made social media channels attractive as an advertising platform. In recent years, the increasing importance of new internet and social media technologies as a source of health information has led the pharmaceutical industry to digital channels. The number of drug promotion in the world and Turkey is subject to legal regulations. The products in the group in Turkey only over the counter medicine can be advertised. In th
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10

Badzi, Caroline D., and Mercy M. Ackumey. "Factors influencing use of analgesics among construction workers in the Ga-East municipality of the Greater Accra region, Ghana." Ghana Medical Journal 51, no. 4 (2018): 156–63. http://dx.doi.org/10.4314/gmj.v51i4.3.

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BACKGROUND: Analgesics also known as painkillers are widely used for pain relief. There are severe health implications associated with excessive use of analgesics. This paper examines factors influencing the use of analgesics among construction workers in the Ga-East Municipality (GEM) of the Greater Accra region of Ghana.METHODS: This is a cross-sectional study involving 206 construction workers randomly sampled from 7 construction sites in the GEM. A structured questionnaire was used to elicit responses on knowledge of analgesics, types of analgesics used and factors influencing the use of a
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11

Czerw, Aleksandra, Katarzyna Grom, Religioni Urszula, and Augustynowicz Anna. "THE IMPACT OF TELEVISION ADVERTISING OF MEDICINAL PRODUCTS ON OTC PAINKILLERS PURCHASE IN POLAND." August 18, 2014. https://doi.org/10.5281/zenodo.11327.

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Introduction: Drug manufacturers take a variety of activities to meet the needs of their potential customers. One of the most important elements of drug promotion is advertising.  The aim of the study was to point out the relationship between television advertising and purchasing decisions on OTC analgesics among students of Warsaw Medical University. Material and method: The research tool was an anonymous survey. The research was conducted via the Internet. Results: The results showed that television advertising of medicinal products has a significant impact on purchasing decis
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12

G, MEGHANA, SREE GREESHMA SWETHA K, RAVI KUMAR REDDY J, and VENKATESWARA RAJU K. "REVIEW OF REGULATIONS GOVERNING SWITCHING DRUGS FROM RX TO OVER-THE-COUNTER IN THE USA, INDIA, AND EU." Asian Journal of Pharmaceutical and Clinical Research, September 6, 2021, 12–19. http://dx.doi.org/10.22159/ajpcr.2021.v14i9.42393.

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Rx to over-the-counter (OTC) switch is a data-driven, scientifically rigorous, and highly regulated process that allows consumers to have OTC access to a growing range of medicines. Patients often approach a pharmacist instead of a Healthcare Professional for minor illnesses such as fever, aches, nausea, allergies, cough, and cold. Switches are a logical extension for life-cycle management of a product to defense originator company from Generic competitors. The driving factors required for switching are self-diagnosis, self-medication, and self-administration. On increasing of Rx to OTC switch
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13

Atray, Meena, Radhika Vijay, and Vinod Chhipa. "A cross-sectional evaluation of behavior and attitude of pharmacists toward dispensing non-OTC drugs without prescription in a city of Southern Rajasthan." National Journal of Physiology, Pharmacy and Pharmacology, 2023, 1. http://dx.doi.org/10.5455/njppp.2023.13.105032022023102022.

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Background: Over the counter (OTC), drugs are found to be safe and appropriate for use without supervision of a healthcare professional such as physician and they can be purchased by consumers without prescription. The study gains its importance because of the spreading of misuse of antibiotics and various drugs adverse drug reactions in the society. Aims and Objectives: The main aim of the study is to observe as to how many pharmacists/chemists/drug store sellers follow or violate the drug cosmetic act. Materials and Methods: It is an observational and cross-sectional study conducted among ph
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14

"Design of Online Healthcare Systems." International Journal of Innovative Technology and Exploring Engineering 8, no. 11S (2019): 1149–50. http://dx.doi.org/10.35940/ijitee.k1232.09811s19.

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Medical Representatives play a major role in pharmaceutical industries in terms of promoting pharmaceutical products to the physicians. The role of physicians in deciding the therapy is still dominant, but in some areas like OTC brands, patients have more and more power to choose between the products. Other important target customers are the pharmacists, hospitals, wholesalers, governmental forces and so on. Pharmaceutical companies direct their medical representatives’ efforts towards physicians. The medical representatives efforts directed at physicians comprise personal selling through repr
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15

Aufegger, Lisa, Celine Yanar, Ara Darzi, and Colin Bicknell. "The risk-value trade-off: price and brand information impact consumers’ intentions to purchase OTC drugs." Journal of Pharmaceutical Policy and Practice 14, no. 1 (2021). http://dx.doi.org/10.1186/s40545-020-00293-5.

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Abstract Background European countries face fiscal pressure regarding the long-term sustainability of their healthcare system due to increasing levels of public health expenditures and mounting demographic pressures. The promotion of generic drugs is considered to be an efficient means to tackle these challenges; however, market diffusion remains slow. The aim of this study was to investigate the impact of price and brand cues on purchase intentions by means of Direct-to-Consumer (DTC) advertising, and to build on the market cue evaluation model by Dodd et al. Methods Participants rated purcha
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Kenner, Alison. "The Healthy Asthmatic." M/C Journal 16, no. 6 (2013). http://dx.doi.org/10.5204/mcj.745.

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Tiffany is running down a suburban street with headphones and a hoodie on. Her breath is clearly audible, rhythmic, steady, and in pace with her footsteps. The Tiffany’s Story video testimonial on the Be Smart. Be Well. website then cuts to Tiffany sitting at home describing her earlier experiences with asthma: “The hospital became like my second home... I couldn’t breathe on my own.” Dr. Wolf, who has been treating Tiffany since she was diagnosed with asthma at age 8, joins in, “At that time she had really severe asthma. It was very difficult to manage and remained very difficult to manage fo
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