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Rozprawy doktorskie na temat „Perceived Credibilit”

Autor: Grafiati

Data publikacji: 2 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Brkljac, Nadezda. "The perceived credibility of architectural representations." Thesis, University of the West of England, Bristol, 2009. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.522526.

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Deck, Sarah Louise. "An Examination of the Credibility of Witnesses who Recall a Repeated Event: Cognitive Competence, Honesty, and Perceived Credibility." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/25071.

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The credibility of an eyewitness can have a pivotal influence upon fact-finders’ determinations. This is particularly true for recurring events like domestic violence, wherein there is often limited evidence to corroborate the witness’ narrative. This thesis examined the credibility of adults who recall a repeated event. Witness credibility was examined along the dimensions of cognitive competence, honesty, and perceived credibility. Section 1 examined the dimension of cognitive competence, via an assessment of memory accuracy. Experiments 1 and 2 examined adults’ ability to recall a single

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Lindqvist, Julia. "Destination branding : Perceived credibility in social media content." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-12298.

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Problematisation: Credible information on social media affects potential tourists when chosing where they will travel. Thus, the competition for the attention of potential tourists makes the credibility aspect important to explore further. Perceived credibility in social media online could be more questioned than offline sources since user generated Websites usually do not go through a review. Additionally, the understanding of online credibility is still limited, when it comes to UGC. There has not been much research emphasising the perceived credibility on user generated content. Furthermore

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Eyob, Helen. "How does expert endorsement affect consumer’s perceived credibility?" Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-71128.

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Endorsement is avery common marketing strategy and has been traced back to the 19th century. Expert endorsement is a type of endorsement that is frequently used to endorse a multitude of different products. Previous research on endorsement has shown a positive connection between endorsement and credibility. This research aims to examine expert endorsement and how it relates to perceived credibility. This research had a qualitative approach and explored credibility of expert endorsement from the consumer’s point of view by using the source model theories. The main findings were that expert endo

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Martschuk, Natalie [Verfasser]. "Reliability and Perceived Credibility of Older Eyewitnesses / Natalie Martschuk." Gießen : Universitätsbibliothek, 2019. http://d-nb.info/119342285X/34.

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Epega, Titilola O. "Factors influencing the perceived credibility of public relations message sources." [Tampa, Fla] : University of South Florida, 2008. http://purl.fcla.edu/usf/dc/et/SFE0002449.

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Swann, Cody. "Web design's effect on perceived credibility of online news stories." [Gainesville, Fla.] : University of Florida, 2004. http://purl.fcla.edu/fcla/etd/UFE0006962.

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Ibraheem, Khaled Assad. "How consumers judge brands endorsed by corporations : a process-based explanation." Thesis, Brunel University, 2012. http://bura.brunel.ac.uk/handle/2438/7642.

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Corporations follow different strategies to leverage their existing brands. One of these is brand extension, which is the extension of an existing brand to a new product category. In this strategy, corporations have two alternatives, one of which is the family brand extension. Here, the new product is introduced under the corporate name along with the extension’s category name (e.g. Sony mobile, Nestlé mineral water, and Gillette shampoo). The second alternative is the brand endorsement. In this alternative, the extension is given a new name. Moreover, the corporation’s name is presented as th

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Mattebo, Robin. "Citation needed : the perceived credibility of Wikipedia among high education students." Thesis, Uppsala universitet, Medier och kommunikation, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-209053.

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This thesis is called “Citation needed – the perceived credibility of Wikipedia among higheducation students”. The purpose of this thesis is to discover the opinions about the credibilityof Wikipedia among high education students. The assumption is that students are aware ofbeing source criticizing and do not directly cite Wikipedia in academic works. The main research question is: what are the views of the perceived credibility of theinformation on Wikipedia among high education students? The theoretical framework is made out of previous research specific related to Wikipediabut also theories

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Nielsen, Greg. "Perceived Credibility of Historical Information across Video Genres Among College Students." Thesis, University of Nevada, Reno, 2015. http://pqdtopen.proquest.com/#viewpdf?dispub=3707881.

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<p> Educators, education administrators, parents, guardians, and policy makers are concerned with the use of Internet streaming video, both inside and outside the classroom. Since clearly defined sources and informed regulation of Internet information including streaming video are absent, students need to make credible evaluations of information. The purpose of this study was to investigate the differences in perceived credibility among college students from the viewing of videos. The data were gathered when the participants watched three different video genres depicting the same historical ev

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11

Cruz, Justina Diaz. "A comparison of perceived credibility of evaluation sources in university organizations." CSUSB ScholarWorks, 1990. https://scholarworks.lib.csusb.edu/etd-project/763.

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Bosman, Dirk Johannes. "The perceived credibility of electronic word-of-mouth communicaton on e-commerce platforms." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/71818.

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Thesis (MComm)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: Enterprises and more specifically, marketing departments, function in a complex global market, while trying to deliver products and services to satisfy the needs of consumers. It is estimated that by 2013, enterprises will be spending $4.75 trillion and consumers $330 billion by means of commercial transactions over the Internet, and that by 2050 most transactions – if not all transactions – will be e-commerce based (Laudon and Traver, 2010:1-7). The 24-hour access to a global network of markets has brought about two major ch

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13

Montgomery, Carrie 1960. "An empirical analysis of the perceived effectiveness and credibility of women trial lawyers." Thesis, The University of Arizona, 1988. http://hdl.handle.net/10150/276679.

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A group of 188 undergraduate students at the University of Arizona read three vignettes depicting a lawyer's performance at trial. The types of cases presented at trial were rape, sex discrimination, family law (divorce and child support), murder, narcotics, contracts, paternity, prostitution, and insanity. Some of the subjects read a case presented by lawyer John McKay, while others read the same case presented by lawyer Joan McKay. A multivariate analysis of variance revealed no significant differences in the perceived effectiveness and credibility of the trial lawyers, with male and female

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Pittman, Anna E. "Does Need for Cognition Moderate the Relationship Between Eyewitness Age and Perceived Credibility?" UNF Digital Commons, 2012. http://digitalcommons.unf.edu/etd/419.

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The relationship between age and perceived credibility was examined, particularly whether or not middle-aged witnesses were perceived as more credible than older eyewitnesses. Additionally, I was interested in whether or not the relationship between age and credibility was moderated by need for cognition. Participants read a trial transcript about a child pedestrian-car accident wherein a defendant was charged with manslaughter. The sole eyewitness, either a 49 or 79 year-old male, testified that the child hit his head on a rock upon stepping off the curb before being struck by the defendant’s

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15

Orbash, Danielle Nicole. "Perceived Teacher Power Use and Credibility as a Function of Teacher Self-Disclosure." Miami University / OhioLINK, 2008. http://rave.ohiolink.edu/etdc/view?acc_num=miami1218140707.

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Gichomo, Miriam Ngechi. "How do News Consumers in Western Australia Perceive the Credibility of News?" Thesis, Curtin University, 2020. http://hdl.handle.net/20.500.11937/81988.

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This study analysed how participants aged 18 years and above from Western Australian (WA) perceive the credibility of the news they consume, comprehensively examining how news consumers feel about news especially if they distrust it. The study investigated the views news consumers have, noting the impact of digitisation in giving news consumers a larger voice in airing out their discrepancies, and how these issues affect the kind of news readers accept or disregard.

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Román, Augusto José Antonio, and Lecca Vera Camila Beatriz Garrido. "Green perceived benefits y Brand credibility en relación al Repurchase intention de green products." Bachelor's thesis, Universidad Peruana de Ciencias Aplicadas (UPC), 2020. http://hdl.handle.net/10757/654508.

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El estudio tiene como objetivo explorar las relaciones entre los beneficios verdes percibidos y la credibilidad de marca frente a la intención de recompra de productos verdes en Lima. La información presentada es cuantitativa y de carácter concluyente.<br>The study aims to explore the relationships between green perceived benefits and brand credibility regarding repurchase intention of green products in Lima. The information presented is quantitative and conclusive.<br>Trabajo de investigación

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Pupino, Alyssa M. "Uses and Perceived Credibility of Social Networking Sites for Weight Management in College Students." Kent State University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=kent1428685808.

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Birt, Nathan Wise Kevin Robert. "The effect of avatars on perceived credibility of comments posted to online news stories." Diss., Columbia, Mo. : University of Missouri--Columbia, 2009. http://hdl.handle.net/10355/6463.

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Title from PDF of title page (University of Missouri--Columbia, viewed on Feb 17, 2010). The entire thesis text is included in the research.pdf file; the official abstract appears in the short.pdf file; a non-technical public abstract appears in the public.pdf file. Thesis advisor: Dr. Kevin Wise. Includes bibliographical references.

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Belon, Howard Porter. "Combat in the courtroom: The battle of the experts, reputation bias, and perceived credibility." Diss., The University of Arizona, 1991. http://hdl.handle.net/10150/185394.

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This analogue, jury-simulation study consisted of two parts and examined some of the assumptions underlying the "battle of the expert witnesses" and expert bias. Part I assessed the perceptions and influences of mental health and medical non-mental health expert witnesses, as represented by a clinical psychologist (with a specialty in neuropsychology) and a neurologist, respectively. Part I also explored the effect of conflicting expert testimony on jurors' perceptions of the experts. Subjects were randomly assigned to read a trial transcript of a murder case, disputing whether the defendant w

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Ayad, Salma M. "The Effect of Political Advertising on Perceived Bias and Credibility of Online News Stories." Digital Commons @ East Tennessee State University, 2013. https://dc.etsu.edu/etd/1141.

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This study was an investigation of the effect of political advertising on readers’ perceived bias and credibility of an online news article based on participants’ political leanings. Media priming and the hostile media effect were the theoretical underpinnings. Participants were asked to read an unbiased news article placed alongside 3 advertisements. Participants were put into 1 of 3 conditions — right-leaning advertisements, left-leaning advertisements, or neutral advertisements. They then answered questions about the perceived bias and credibility of the article and their own political affi

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Fu, Hanlong. "The role of cynicism and involvement in perceived credibility of media sources among college students." Online access for everyone, 2008. http://www.dissertations.wsu.edu/Thesis/Summer2008/h_fu_071808.pdf.

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Khan, Mohammed S. "The relationship of perceived risk to source credibility : with reference to catalogue and TV shopping." Thesis, University of Manchester, 2001. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.633434.

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This study is about social persuasion, and it is specialised to a particular context of in-home shopping, in which the goal of social persuasion (by marketing communications) is to reduce the consumer's perceived risk taking source credibility as potential determinant of perceived risk. The consumer behaviour literature to date has not researched the constructs of source credibility and perceived risk within a single study. Both constructs have appeared, studied separately in more traditional retail contexts, and the research findings on the dimensionality of source credibility and of perceive

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24

Hotter, Jessica C. "Breaking the Muscular Mold: The Application of Homophily, Credibility, and Physical Attractiveness within Attitude and Perceived Behavioral Control towards Weight Lifting." Thesis, Virginia Tech, 2018. http://hdl.handle.net/10919/83530.

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This study extends the Theory of Planned Behavior by drawing on research investigating the 'halo effect,' which posits that physically attractive people are more likely to be hired, get a raise, perceived positively, and/or live happily within certain professions. Extant work has shown this trend is not generalizable across all fields. For example, scientists who are viewed as relatively unattractive and unsociable are perceived as producing higher quality research compared to their more attractive and sociable counterparts. The fitness industry, and the bodybuilding community in particular, p

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25

Sandlin, James Dale. "A comparison of the perceived credibility and usefulness of beef cattle magazine articles with and without photographs." [College Station, Tex. : Texas A&M University, 2008. http://hdl.handle.net/1969.1/ETD-TAMU-2632.

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Xie, Lingling. "Belief consistency exploring a balance among trust in government, perceived news media credibility and media use /." Online access for everyone, 2004. http://www.dissertations.wsu.edu/Thesis/Spring2004/l%5Fxie%5F050304.pdf.

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Garud, Nisha Vilas. "Effects of Content and Source Cues of Online Satirical News on Perceived Believability." Ohio University / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1431013717.

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Spinks, Brandon Todd. "Assessing Perceived Credibility of Web Sites in a Terrorism Context: The PFLP, Tamil Tigers, Hamas, and Hezbollah." Thesis, University of North Texas, 2009. https://digital.library.unt.edu/ark:/67531/metadc10980/.

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The purpose of the study was to contribute to the overall understanding of terrorist organizations' use of the Internet and to increase researchers' knowledge of Web site effectiveness. The methodological approach was evaluation of the perceived credibility of Web sites based on existing criteria derived from information users. The Web sites of four terrorist organizations were assessed: two secular nationalist groups, the People's Front for the Liberation of Palestine (PFLP) and Liberation Tigers of Tamil Elam (LTTE or Tamil Tigers); and two religious nationalist groups, Hamas and Hezbollah.

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Spinks, Brandon Todd Sahliyeh Emile F. "Assessing perceived credibility of web sites in a terrorism context the PFLP, Tamil Tigers, Hamas, and Hezbollah /." [Denton, Tex.] : University of North Texas, 2009. http://digital.library.unt.edu/permalink/meta-dc-10980.

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Cheng, Jiaxing. "Korean Celebrity Endorsements in China: The Role of Brand-language Country of Origin Congruence and Endorser Perceived Globalness." The Ohio State University, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=osu1492788085077716.

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Gkioulou, Zafeira. "Evaluating the impact of waiting time uncertainty on passengers´decisions." Thesis, KTH, Systemanalys och ekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-203123.

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Service reliability is one of the main factors influencing public transport level of service and, thus, passengers’ satisfaction. Public transport services are subject to various sources of uncertainty related to traffic conditions, public transport operations and passenger demand. Passengers are able to form their perception of trip attributes and service reliability through accumulating experiences of repetitive travel choices. Perceived service reliability can be improved either by increasing the ground-truth service reliability (e.g. introduce exclusive bus lanes, control strategies etc.)

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Arora, Renuka. "Evaluating User’s Perceived Credibility of Health Information on Facebook (A Social Networking Website) – based on Elaboration Likelihood Model." University of Cincinnati / OhioLINK, 2018. http://rave.ohiolink.edu/etdc/view?acc_num=ucin153563542047758.

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Bobadilla, Thalia. "The Impact of Donald Trump’s Tweets on College Student Civic Engagement in Relation to his Perceived Credibility and Expertise." Scholarly Commons, 2018. https://scholarlycommons.pacific.edu/uop_etds/3109.

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Donald Trump’s tweets have become prevalent in today’s society. Because college students use social media so often, it would be incumbent for the researcher to examine the impact Donald Trump’s tweets might have on these young adults’, civic engagement and how the tweets may be affecting his perceived credibility and expertise. The researcher administered a questionnaire to 350 college students from a private medium sized west coast university using various modified scales examining credibility, expertise and civic engagement. Civic engagement was measured using an adapted version of several

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Johnson, Kirsten A. Wiedenbeck Susan. "The impact of hyperlinks and writer information on the perceived credibility of stories on a participatory journalism web site /." Philadelphia, Pa. : Drexel University, 2007. http://hdl.handle.net/1860/1963.

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Ferebee, Susan Shepherd. "An Examination of the Effect of Involvement Level of Web Site Users on the Perceived Credibility of Web Sites." NSUWorks, 2006. http://nsuworks.nova.edu/gscis_etd/515.

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Individuals are increasingly relying on Internet content to influence life-impacting decisions. This reliance generates the need for these individuals to evaluate the credibility of this content and demands that Web designers effectively communicate the credibility of Web content to the users. In order to understand credibility evaluation, the purpose of this study was to understand how user involvement affects perceived credibility. The study determined the relationship between two variables: enduring involvement and situational involvement and the study measured the effect of these two indep

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Green, Carol M. "An exploration of negative and aggressive reporting descriptors on the perceived credibility and voter support of a female politician." Scholarly Commons, 2005. https://scholarlycommons.pacific.edu/uop_etds/614.

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This study sought to determine if the use of negative and aggressive reporting descriptors of female political candidates by the media influences the perception of candidate credibility and voter support. Other researchers have found that female politicians are more likely than male politicians to be subjected to negative and aggressive reporting descriptors during political campaigns by the news media. Two hypotheses were addressed in the study. Hypothesis one predicted that negative and aggressive reporting descriptors of female politicians would result in lower perceptions of candidate cred

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Lovins, Jason H. "Effects of Emotional Words in Crisis Communication Response Messages on an Organization’s Trust, Perceived Credibility and Public’s Behavior Intent." Ohio University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou14998000860876.

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Ognianova, Ekaterina. "Audience processing of news and advertising in computer-mediated environments : effects of the content provider's perceived credibility and identity /." free to MU campus, to others for purchase, 1997. http://wwwlib.umi.com/cr/mo/fullcit?p9842558.

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Swalwell, Georgia C. "Change my mind: The moderating impact of scepticism and cynicism on perceived source credibility and informational claims in social advertising." Thesis, Queensland University of Technology, 2018. https://eprints.qut.edu.au/118729/1/Georgia_Swalwell_Thesis.pdf.

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Government, non-profit and commercial sectors all engage in social advertising, while an increasing cross-pollination of their marketing styles has resulted in a reliance on heuristics over informational claims to encourage behaviour change. Consumer scepticism and cynicism are also rising, but their impact on social advertising effectiveness is unknown. This experimental study found the Australian Government was a less credible social advertiser than commercial and non-profit organisations, while informational claims improved social advertising outcomes for all sectors. Consumer scepticism an

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Cheng, Wen-Hsin. "Effects of internal information cues on perceived source credibility and attitude an analysis of corporate reputation, brand familiarity, and consumer expertise /." [Gainesville, Fla.] : University of Florida, 2009. http://purl.fcla.edu/fcla/etd/UFE0025066.

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Hanana, Abdennadher Jihene. "L'influence du bouche à oreille électronique (eWOM) sur le comportement du consommateur." Thesis, Strasbourg, 2014. http://www.theses.fr/2014STRAB013/document.

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Le bouche à oreille électronique s’est fortement développé ces dernières années surtout avec la multiplication de plateformes en ligne comme les réseaux sociaux. Traitant du cas des caractéristiques des messages en ligne (la force et de l’argumentaire des messages), ce travail nous a permis dans une première étape exploratoire de se familiariser avec le langage des internautes pour créer nos propres scénarios, de connaitre les principales interrogations des internautes concernant la crédibilité, la confiance et l’utilité de ces messages. Cette recherche et la revue de la littérature nous ont a

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Castro, Cristiano do Amaral Britto de. "The effect of using claim confirming product cues on the product claim credibility: is seeing believing?" reponame:Repositório Institucional do FGV, 2013. http://hdl.handle.net/10438/10671.

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Submitted by Cristiano Amaral (cristiano.ab.castro@gmail.com) on 2013-03-29T12:07:34Z No. of bitstreams: 1 Dissertacao Versão Final Revisada Pós Banca.pdf: 5123662 bytes, checksum: 8f45db0b7df686fbca7c29913288d95c (MD5)<br>Approved for entry into archive by Suzinei Teles Garcia Garcia (suzinei.garcia@fgv.br) on 2013-04-01T13:25:15Z (GMT) No. of bitstreams: 1 Dissertacao Versão Final Revisada Pós Banca.pdf: 5123662 bytes, checksum: 8f45db0b7df686fbca7c29913288d95c (MD5)<br>Made available in DSpace on 2013-04-01T13:29:02Z (GMT). No. of bitstreams: 1 Dissertacao Versão Final Revisada Pós Banc

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Berger, Stephanie. "Breaking up news--an investment in the online newspaper's future? effects of linear and nonlinear hypertext formats on users' recall, reading, satisfaction, and perceived story credibility /." [Florida] : State University System of Florida, 2001. http://etd.fcla.edu/etd/uf/2001/ank7077/Master.pdf.

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Thesis (M.A.M.C.)--University of Florida, 2001.<br>Title from first page of PDF file. Document formatted into pages; contains x, 108 p.; also contains graphics. Vita. Includes bibliographical references (p. 102-107).

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Lybarger, Joseph E. "Do Actions Really Speak Louder Than Words?: Investigating the Effects of Nonverbal Immediacy and Verbally Aggressive Messages on Perceptions of a Managers Perceived Level of Credibility, Caring, and Communicator Style." University of Akron / OhioLINK, 2014. http://rave.ohiolink.edu/etdc/view?acc_num=akron1415623972.

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Fagerberg, August, and Jacob Sennhed. "Från icke revisionspliktiga bolagsledares perspektiv : Från icke revisionspliktiga bolagsledares perspektiv." Thesis, Linköpings universitet, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-151395.

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Bakgrund När revisionsplikten avskaffades för mindre bolag under år 2010 gjordes detta med argument om att revisionen var en stor kostnad för de mindre bolagen, som ofta har mindre resurser. Efter avskaffandet gavs mindre bolag möjligheten att själva bestämma vilka ekonomiska tjänster som skulle köpas in. Något som beskrevs som en strukturell förändring inom branschen och som medförde ett ökat ansvar och ökade karriärmöjligheter inom professionen redovisningskonsulter. Men vad är anledningen till att redovisningskonsulter idag anlitas vid mindre bolag, som idag har valt bort revisorn? Syfte Sy

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Wang, Rong. "Effect of e-wom message of opinion leaders on purchase intention of female consumers in China : case of Ddouyin (Tik Tok)." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/18315.

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Mestrado em Marketing<br>Com o desenvolvimento de Internet e social media, há cada vez mais líderes de opinião a expressar as suas opiniões, recomendacões es e outras formas de passa palavra eletrônica (e-WOM) sobre produtos ou marcas na plataforma de social media. Os seus e-WOMs têm uma influência no processo de decisão de compra do consumidor. O objetivo principal da dissertacão é estudar a relacão entre e-WOM de líderes de opinião e a intenção de compra das consumidores femininas chinesas, explorando o efeito da especialidade, confiança, credibilidade do emissor de e-WOM, valor percebido e

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Pecot, Fabien. "Consumers’ responses to brand heritage : cognitive and affective paths." Thesis, Aix-Marseille, 2016. http://www.theses.fr/2016AIXM1083.

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Cette thèse étudie les représentations du passé par les marques et leur effet sur les consommateurs dans le cadre théorique de la distance temporelle. Que se passe-t-il lorsqu’une marque indique sa date de fondation sur un packaging, présente son histoire en page d’accueil du site internet ou fait de son fondateur le personnage central de ses créations publicitaires ? L’objectif de cette thèse est de qualifier ce phénomène, de mieux le comprendre et d’en mesurer les effets cognitifs et affectifs sur les consommateurs. La première partie de la thèse situe ce phénomène par rapport aux recherches

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Pecot, Fabien. "Consumers’ responses to brand heritage : cognitive and affective paths." Electronic Thesis or Diss., Aix-Marseille, 2016. http://www.theses.fr/2016AIXM1083.

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Cette thèse étudie les représentations du passé par les marques et leur effet sur les consommateurs dans le cadre théorique de la distance temporelle. Que se passe-t-il lorsqu’une marque indique sa date de fondation sur un packaging, présente son histoire en page d’accueil du site internet ou fait de son fondateur le personnage central de ses créations publicitaires ? L’objectif de cette thèse est de qualifier ce phénomène, de mieux le comprendre et d’en mesurer les effets cognitifs et affectifs sur les consommateurs. La première partie de la thèse situe ce phénomène par rapport aux recherches

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Langkamer-Smith, Jason. "Presentation type, perceived credibility, and perceived validity a document usability analysis /." Thesis, 2006. http://library1.njit.edu/etd/fromwebvoyage.cfm?id=njit-etd2006-058.

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Yang, Fu-Yu, and 楊富宇. "The Influence of Endorsement Credibility、Brand Credibility to Consumer Perceived Value and Brand Equity：A Case of Mobile Brand." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/r4xtgr.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>102<br>This study discusses the effect of endorsement credibility、brand credibility to consumer perceived value and brand equity. Consumer who well-known brands have used mobile phones (HTC and Samsung) and know the brand endorsement (Mayday and Hebe) were chosen as our respondents. In this study, a questionnaire on the network to build a platform way to place a questionnaire survey on Facebook, Mobile01, BBS three platforms and forum link on the phone questionnaires to collect. Before formal distribution of questionnaire, a pretest was conducted by asking 20 resp

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