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1

Bitencourt, Elias Cunha. "QUEM GANHA QUANDO EU DURMO BEM?: a retórica procedimental como modo de midiatização dos cuidados de si na Fitbit Charge 2." Revista Observatório 4, no. 4 (2018): 113–48. http://dx.doi.org/10.20873/uft.2447-4266.2018v4n4p113.

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O advento da digitalização e da softwarização das ferramentas comunicacionais sinaliza para mudanças na ontologia da mídia, modificando os modos como esses meios veiculam informação e estabelecem interações entre usuários e instituições. O artigo problematiza essas mudanças ontológicas, sinalizando para um possível modo de midiatização dos processos de gestão do corpo e da saúde que opera por meio de mecanismos de persuasão presentes no caráter procedimental da mídia digital. Analisou-se as interfaces do dispositivo de monitoramento pessoal – o Fitbit Charge 2 – para ilustrar alguns processos
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Chiorean, Luminița, and Maria Kozak. "The Semiotics of Murphy’s Law. Second Part. Theatrical Microunivers. A Semio-Pragmatic Approach." Acta Marisiensis. Philologia 2, no. 1 (2020): 1–7. http://dx.doi.org/10.2478/amph-2022-0018.

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Abstract The authors seek to interpret the production/ reception mechanism of the joke through a Linguistic, Logical and Encyclopedic approach of the act of humor. The offer of murphology as a referential document for the argumentation of joke as a ludical act is representative in the theory of the acts of language especially through the social function of laughter. Each of Murphy’s Law consists of a dialogical de-doubling, with a transmitter provided with linguistic, rhetoric and encyclopedic “savoir” as well as persuasive power on the level of ennounciation and with a receiver (also possessi
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Conley, Tom, and Thomas M. Conley. "Persuasion and Rhetoric." Philosophy & Rhetoric 39, no. 2 (2006): 170–72. http://dx.doi.org/10.2307/20697146.

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Conley, Tom, and Thomas M. Conley. "Persuasion and Rhetoric." Philosophy & Rhetoric 39, no. 2 (2006): 170–72. http://dx.doi.org/10.5325/philrhet.39.2.0170.

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Scarantino, Luca Maria. "Persuasion, Rhetoric and Authority." Diogenes 55, no. 1 (2008): 22–36. http://dx.doi.org/10.1177/0392192107087915.

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Conley, Thomas M. "Persuasion and Rhetoric (review)." Philosophy and Rhetoric 39, no. 2 (2006): 170–72. http://dx.doi.org/10.1353/par.2006.0011.

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Berg, Temma F., and Walter Nash. "Rhetoric: The Wit of Persuasion." Modern Language Review 87, no. 3 (1992): 671. http://dx.doi.org/10.2307/3732934.

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Poulakos, John. "Persuasion: Greek Rhetoric in Action." Rhetorica 16, no. 3 (1998): 308–12. http://dx.doi.org/10.1525/rh.1998.16.3.308.

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Denil, Mark. "Cartographic Design: Rhetoric and Persuasion." Cartographic Perspectives, no. 45 (June 1, 2003): 8–67. http://dx.doi.org/10.14714/cp45.498.

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Denil, Mark. "Cartographic Design: Rhetoric and Persuasion." Cartographic Perspectives, no. 45 (June 1, 2003): 78–82. http://dx.doi.org/10.14714/cp45.502.

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Gentz, Joachim. "Rhetoric as the Art of Listening: Concepts of Persuasion in the First Eleven Chapters of the Guiguzi." Asiatische Studien - Études Asiatiques 68, no. 4 (2014): 1001–19. http://dx.doi.org/10.1515/asia-2014-0053.

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Abstract The first eleven chapters of the book Guiguzi 鬼谷子 are ascribed to Master Guigu, the alleged teacher of the two famous rhetoricians Su Qin 蘇秦 and Zhang Yi 張儀. These chapters provide a methodological approach to the art of persuasion which is fundamentally different from European rhetoric. Whereas European rhetoric, originating in Greek rhetoric, is mainly concerned with the persuasion of big audiences in public forums and institutions such as assemblies (the agora as birthplace of democracy) and courtrooms, the persuasive strategies in the Guiguzi mainly focus on the involvement with a
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Simeonov, Todor. "Neurorhetoric: Rhetoric Intersection with Neuroscience." Rhetoric and Communications, no. 61 (October 30, 2024): 57–67. http://dx.doi.org/10.55206/xutq5987.

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Abstract: Neurorhetoric examines the cognitive and neurological underpinnings of successful persuasive communication. This article seeks to examine the convergence of rhetoric and neuroscience by looking at the rhetorical framework established by Aristotle, which includes ethos, pathos, and logos. The assumption is that the integration of rhetoric with neuroscience has the potential to greatly enhance the practical relevance of rhetoric approaches in fields such as education, politics, marketing, healthcare, etc. The study employs methods of desk research and critical review of foundational an
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Segal, Judith. "Patient compliance, the rhetoric of rhetoric, and the rhetoric of persuasion." Rhetoric Society Quarterly 23, no. 3-4 (1994): 90–102. http://dx.doi.org/10.1080/02773949409390998.

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Komakha, Larysa, and Nataliia Kolotilova. "SEMANTIC NUANCES OF THE CATEGORY OF PERSUASION IN RHETORIC." Bulletin of Taras Shevchenko National University of Kyiv. Philosophy, no. 6 (2022): 31–34. http://dx.doi.org/10.17721/2523-4064.2022/6-5/13.

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The article deals with the semantic nuances of the category of persuasion in rhetoric. Based on the study of classical and modern works in the field of rhetoric, the distinction between conviction and persuasion as an influence on the understanding and influence on the will, which was characteristic of the Western classical philosophical tradition (G. Campbell, I. Kant, R. Whately), is emphasized. Thus conviction assumes actually influence by means of arguments, and persuasion both reasoned, and pathetic influence. In the 20th century in the concept of "new rhetoric" by Ch. Perelman and L. Olb
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MEDJEDOUB, Rima. "Rhetoric and Persuasion from the Classical Era Through the Modern Age." Milev Journal of Research and Studies 3, no. 1 (2017): 49–62. http://dx.doi.org/10.58205/mjrs.v3i1.562.

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Rhetoric is the art of persuasion. The rhetorical theory offers a method for discovering the means of persuasion in discourse. Sincethe classical period up to the introduction of the new rhetoric, the views and perceptions have altered immensely in a myriad of ways.Consequently, I suggest, in order to overcome the complexity of understanding the rhetorical theory and its application, to gothrough the rhetoric’s history which has always been focused on areas pertinent to persuasion. In this overview, I avoided to dealwith the contemporary theories (and leave them to another occasion) because in
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اسراطي. "بلاغة الخطاب الإقناعي في القرآن الكريم سورة " الأنبياء " أنموذجاً." International Jordanian Journal ARYAM, for humanities and social since A special issue of the Second International Periodic Conference on "Humanities, Social and Sports Sciences, 2021, A special issue of the Second International Periodic Conference on "Humanities, Social and Sports Sciences, 2021 (2021): 154–62. https://doi.org/10.5281/zenodo.4732889.

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<strong>&nbsp;&nbsp; Abstract</strong>: This research seeks to examine the eloquence of persuasive discourse in the Qur&#39;anic discourse in light of the era of new rhetoric, which became known among researchers for the eloquence of persuasive discourse or the eloquence of pilgrim discourse, or in the name of new or rhetorical rhetoric in contrast to poetic, as stated in Aristotle&#39;s division of eloquence.&nbsp;This new rhetoric is based mainly on the study and analysis of various patterns of discourse from a persuasive and deliberative pilgrim perspective, taking advantage of modern Weste
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Hakoköngäs, Eemeli, and Inari Sakki. "The past as a means of persuasion: Visual political rhetoric in Finnish dairy product advertising." Journal of Social and Political Psychology 7, no. 1 (2019): 507–24. http://dx.doi.org/10.5964/jspp.v7i1.1107.

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This study investigates the role of advertising and visual rhetoric in political persuasion. Analysis of Finnish dairy product video advertisements from 2010–2016 focuses on those that exploit time as the main reference framework. A better understanding of how advertising is used as a tool of political persuasion is sought by exploring the following questions: How are advertisements used in political communication? How is time used as a means of persuasion in advertising? What role do visual rhetoric and social representations have in the process of persuasion? The analysis shows how advertise
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18

Dinkler, Michal Beth. "Influence: On Rhetoric and Biblical Interpretation." Brill Research Perspectives in Biblical Interpretation 4, no. 3 (2021): 1–105. http://dx.doi.org/10.1163/24057657-12340017.

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Abstract The influence of the Bible in human history is staggering. Biblical texts have inspired grand social advancements, intellectual inquiries, and aesthetic achievements. Yet, the Bible has also given rise to hatred, violence, and oppression—often with deadly consequences. How does the Bible exert such extraordinary influence? The short answer is rhetoric. In Influence: On Rhetoric and Biblical Interpretation, Michal Beth Dinkler demonstrates that, contrary to popular opinion, rhetoric is not inherently “empty” or disingenuous. Rhetoric refers to the art of persuasion. Dinkler argues that
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Nyakundi, Andrew. "The Importance of Rhetoric in Legal Discourse." RESEARCH INVENTION JOURNAL OF LAW, COMMUNICATION AND LANGUAGES 4, no. 1 (2024): 9–12. http://dx.doi.org/10.59298/rijlcl/2024/41912.

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This paper examines the importance of rhetoric in legal discourse, specifically how persuasive language shapes legal practice, influences judicial outcomes, and raises ethical considerations. By exploring historical, theoretical, and practical dimensions, the study highlights how effective rhetoric allows legal practitioners to enhance the strength of their arguments, engage in emotional appeals, and influence decision-making. Ethical issues emerge when persuasion crosses into manipulation, prompting reflection on the duty of advocates to balance effective advocacy with ethical responsibilitie
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Weitin, Thomas. "Testimony and the Rhetoric of Persuasion." MLN 119, no. 3 (2004): 525–40. http://dx.doi.org/10.1353/mln.2004.0121.

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Beamlin, James S. "Persuasion, rogerian rhetoric, and imaginative play." Rhetoric Society Quarterly 17, no. 1 (1987): 33–43. http://dx.doi.org/10.1080/02773948709390765.

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Hanvelt, Marc. "Polite Passionate Persuasion: Hume's Conception of Rhetoric." Canadian Journal of Political Science 43, no. 3 (2010): 565–81. http://dx.doi.org/10.1017/s0008423910000636.

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Abstract.While confronting questions about the negative political effects of faction and fanaticism, David Hume developed a distinction between the manipulative rhetoric of the fanatics and the factional leaders and a good form of rhetoric that I term accurate, just, and polite. This high form of rhetoric combines Hume's philosophy of just reasoning with the rhetorical style of an idealized Demosthenes and eighteenth-century standards of politeness. Understanding Hume's conception of rhetoric is important for understanding the full scope of his political philosophy. In addition, further study
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Aczél, Petra. "Visual Hybrids as Constitutive Rhetorical Acts: Rhetorical Interplay between Unity and Difference." Poetics Today 44, no. 4 (2023): 631–46. http://dx.doi.org/10.1215/03335372-10824212.

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Abstract Rhetoric is broadly referred to as the theory and practice of suasory communication enabling humans to participate actively in public. Although traditionally viewed as strongly tied with exclusively verbal persuasion, rhetoric has always extended beyond this limitation. Semiforgotten elements of the ancient faculty prove that rhetoric requires creative visual imagination from both parties (orator and audience) and that the practice emanates from and embeds in visuospatial, sensual experiences. These visual features are combined with the verbal in rhetorical practice resulting in a mul
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24

Wang, Dandan. "New Strings Gather at the Pear Garden to Evoke the Sound of Unmatched Beauty: The National Sound-Dramatic Rhetorics of Jia Daqun’s Liyuan." Russian Musicology 140, no. 2 (2025): 101–20. https://doi.org/10.56620/rm.2025.2.101-120.

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Professor Jia Daqun’s large-scale national instrumental concerto Impressions of Liyuan is a magnificent work for which the composer consciously selected a musical vocabulary rich in Chinese national characteristics, which refer to appropriate and innovative forms of national symphonic music and rhetorical construction to present a unique spiritual charm. Liyuan has become an outstanding example of national exploration in contemporary Chinese musical creativity with its unique musical rhetoric and profound cultural connotation. The work uses specific instrumental timbres to create regional rhet
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Houvenaghel, Eugenia. "Las presencias de la Reto´´rica en la obra de Alfonso Reyes: Esbozo de una evolucio´´n." Rhetorica 21, no. 3 (2003): 149–74. http://dx.doi.org/10.1525/rh.2003.21.3.149.

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The Mexican diplomat Alfonso Reyes (1889––1959) was notable in the cultural panorama of Spanish America in the first half of the 20th century for his acquaintance with classical rhetoric, a discipline rarely studied at that time in that part of the world. This article distinguishes four aspects of rhetoric throughout Reyes' oeuvre: (i) a vulgar sense, (ii) an erudite sense, (iii) classical theories, (iv) and modern applications. In his early work, Reyes uses rhetoric in a pejorative and vulgar sense. Around the year 1940, Reyes starts to show a lively interest in rhetoric, opts definitively fo
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Zambon, Nicola. "Die Rhetorik (in) der Phänomenologie." Scientia Poetica 23, no. 1 (2019): 319–39. http://dx.doi.org/10.1515/scipo-2019-026.

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Abstract Dedicated to the interrelation between philosophy and rhetoric, this article focuses on the rhetoric of philosophy, respectively a rhetoric in the service of philosophy. Here, rhetoric is not understood as a mere art of eloquence or sophistry. Rather, the term defines: first, speech and persuasion as a spontaneous, pre-theoretical and communicative ability of humans, second, the regular and systematic use of this ability, and, finally, the technique of persuasion itself. In this article, special attention is paid to the rhetorical means that play a central role in the constitution and
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Steinbrink, Bernd. "Psychologie der Überzeugung." Rhetorik 41, no. 1 (2022): 1–17. http://dx.doi.org/10.1515/rhet-2022-0003.

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Abstract The article focuses on the role of psychological topics in the efforts of persuasion. Even Aristoteles mentioned psychology as an important part of rhetoric, but the research results of social psychology has been neglected during the adaption of rhetoric in the modern age. Introducing topics of this field, the article discusses exemplarily ways that lead to conviction, and that have been explored and described by different psychologist, with a special focus on Robert Cialdini’s „weapons of influence“ in his Psychology of Persuasion. The integration of the insights of social psychologi
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Wulandari, Ayu Linda. "Strategi Retorika Verbal dan Nonverbal Karni Ilyas dalam Acara Indonesia Lawyers Club." TRANSFORMATIKA: JURNAL BAHASA, SASTRA, DAN PENGAJARANNYA 2, no. 2 (2018): 140. http://dx.doi.org/10.31002/transformatika.v2i2.877.

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&lt;p&gt;Karni Ilyas rhetorical strategy that astounds with the technique of persuasion through Indonesia Lawyers Club (ILC) serves impressions about the information in the form of event/occurrence law succeeded in attracting the attention of the community. This research aims to interpret the usage of rhetoric functions of verbal and nonverbal emcee ILC as a strategy of rhetoric. The design and type of research use descriptive analytics. This research was conducted comprehensively refers to the analysis of the rhetoric of verbal and nonverbal. Based on the results and discussion of the rhetori
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Biržietienė, Skirmantė, and Eglė Gabrėnaitė. "Eristic Argumentation in Advertising." Respectus Philologicus 26, no. 31 (2014): 190–202. http://dx.doi.org/10.15388/respectus.2014.26.31.15.

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Advertising may be examined as a particular form of rhetoric the aims of which are the same as of rhetoric, namely to affect mind, will, feelings, and to persuade. The theory of rhetoric, the main object of which is discourse not only in narrow meaning (as verbal expression of ideas (i.e. to say text)), but also in broad meaning – as a communicative act between the addresser and the addressee since its interdisciplinary nature provides the right tools to explore the advertising discourse. The theory of rhetoric is successfully applied in development of advertising discourse, because it helps t
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Wachs, Anthony. "Platonic Rhetoric and the Art of Faith Production." Journal of Communication and Religion 41, no. 4 (2018): 36–51. http://dx.doi.org/10.5840/jcr201841422.

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Plato has widely been interpreted as an enemy of rhetoric. His Gorgias is especially used as evidence that he despised rhetoric as a deceitful producer of opinion (doxa) and upheld philosophy as the true art of knowledge (episteme) discovery. However, in his Theaetetus, he complicates the concept of knowledge, and can be interpreted as developing an art of persuasion that is concerned with the production of faith (pistis) rather than knowledge or opinion. The result of rereading Plato as such tempers the disciplinary narrative concerning Plato and strengthens James Kinneavy’s thesis that relat
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Dempsey, Sarah E. "Peaceful Persuasion: The Geopolitics of Nonviolent Rhetoric." Philosophy & Rhetoric 38, no. 1 (2005): 89–92. http://dx.doi.org/10.2307/40238203.

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Halloran, S. Michael. "History as Rhetoric: Style, Narrative, and Persuasion." Rhetorica 15, no. 3 (1997): 347–49. http://dx.doi.org/10.1525/rh.1997.15.3.347.

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Bruss, Kristine, and Richard Graff. "Style, Character, and Persuasion in Aristotle's Rhetoric." Journal for the History of Rhetoric 8, no. 1 (2005): 39–72. http://dx.doi.org/10.5325/jhistrhetoric.8.1.0039.

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Abstract Aristotle's Rhetoric leaves a number of unanswered questions, among them the nature of the relationship between verbal style and êthos, or character, as a means of persuasion. Statements throughout the Rhetoric suggest a connection between manner of expression and persuasive character, but Aristotle's ideas in this area are underdeveloped. Here we argue that Aristotle's stylistic theory, while not demonstrably inconsistent with the technical proof through character, cannot be made to conform neatly with it in most salient respects. Though Aristotle does not explicit y identify style a
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Dempsey, Sarah E. "Peaceful Persuasion: The Geopolitics of Nonviolent Rhetoric." Philosophy & Rhetoric 38, no. 1 (2005): 89–92. http://dx.doi.org/10.5325/philrhet.38.1.0089.

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Walzer, Arthur E. "Rhetoric and Gender in Jane Austen's Persuasion." College English 57, no. 6 (1995): 688. http://dx.doi.org/10.2307/378572.

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Vaughn, Stephen, and Ronald H. Carpenter. "History as Rhetoric: Style, Narrative, and Persuasion." Journal of American History 82, no. 4 (1996): 1595. http://dx.doi.org/10.2307/2945378.

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Carpenter, Ronald H. "History as Rhetoric: Style, Narrative, and Persuasion." College Composition and Communication 47, no. 1 (1996): 131. http://dx.doi.org/10.2307/358282.

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Kastely, James L. "Persuasion: Jane Austen's Philosophical Rhetoric." Philosophy and Literature 15, no. 1 (1991): 74–88. http://dx.doi.org/10.1353/phl.1991.0062.

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Wales, Katie. "Book Review: Rhetoric the Wit of Persuasion." Language and Literature: International Journal of Stylistics 1, no. 1 (1992): 73–75. http://dx.doi.org/10.1177/096394709200100106.

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Bender, Thomas, and Ronald H. Carpenter. "History as Rhetoric: Style, Narrative, and Persuasion." American Historical Review 102, no. 1 (1997): 94. http://dx.doi.org/10.2307/2171279.

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Bruss, Kristine, and Richard Graff. "Style, Character, and Persuasion in Aristotle's Rhetoric." Advances in the History of Rhetoric 8, no. 1 (2005): 39–72. http://dx.doi.org/10.1080/15362426.2005.10557247.

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Walzer, Arthur E. "Rhetoric and Gender in Jane Austen’s Persuasion." College English 57, no. 6 (1995): 688–707. http://dx.doi.org/10.58680/ce19959104.

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Smith, Jonas Heide, and Sine Nørholm Just. "Playful Persuasion." Nordicom Review 30, no. 2 (2009): 53–68. http://dx.doi.org/10.1515/nor-2017-0151.

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Abstract The use of video games for advertising purposes is persuasive communication which directly involves the recipient in the construction of an argument. This form is becoming increasingly common, and the present article explores the phenomenon of game-based advertising. We begin by discussing the increased reliance on participatory and digital rhetoric. We then proceed to examine game-based persuasion in light of rhetorical theory, and we propose an analytical model for such games which is applied to three sample games. The analytical model takes into account the degree to which the game
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Hunter, Mary. "Some representations of opera seria in opera buffa." Cambridge Opera Journal 3, no. 2 (1991): 89–108. http://dx.doi.org/10.1017/s0954586700003426.

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It is becoming increasingly usual to think of music of the Classical period as conveying its meanings at least in part through a rhetoric of topoi. According to this model, such elements as rhythm, texture and melody evoke both musical and extra-musical ‘echoes’. Woven into the structure of the music, these echoes form a collage of connotations from which meaning can be inferred. As a genre of its time, opera buffa is in no way exempt from this ‘combinatorial’ process, or its corollary system of associative meaning. Indeed, every level of meaning in opera buffa arises from the combination and
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Eldred, Janet Carey, and Peter Mortensen. "Persuasion Dwelt on Her Tongue: Female Civic Rhetoric in Early America." College English 60, no. 2 (1998): 173–88. http://dx.doi.org/10.58680/ce19983677.

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Taps research in American studies to learn more about rhetoric and writing instruction in post-Revolutionary America. Merges the separate (and gendered) histories of early 19th-century American rhetoric, breaking down the separate spheres in contemporary historical and literary scholarship. Examines civic rhetoric found in texts that represent women’s schooling.
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Tsiampokalos, Theofanis. "Let’s talk about rhetoric! Plutarch’s position within a long, ideologically burdened tradition in the history of education." Philologia Classica 16, no. 2 (2021): 207–21. http://dx.doi.org/10.21638/spbu20.2021.203.

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The question of Plutarch’s attitude towards rhetoric has occupied several scholars since the 19th century. The traditional view is that it is rather negative. Although Plutarch acknowledges some value in rhetoric as a means of persuasion in politics, he nevertheless attributes the dominant role to ethos. As it will be shown below, however, this picture is only partially justified after a closer examination of the relevant texts in their historical-cultural context. In the present work, Plutarch’s remarks on rhetoric are considered against the background of the traditional conflict between rhet
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Gish, Dustin A. "Rivals in Persuasion: Gorgianic Sophistic Versus Socratic Rhetoric." Polis: The Journal for Ancient Greek Political Thought 23, no. 1 (2006): 46–73. http://dx.doi.org/10.1163/20512996-90000086.

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According to Plato and Aristotle, the confusion of sophistry and philosophy in the opinion of Socrates’ fellow citizens in Athens ultimately led to his trial and execution. This essay seeks to highlight and clarify the resemblance and the fundamental distinction between sophistry and philosophy, especially with respect to the art of rhetoric articulated by Gorgias in his Encomium of Helen and interrogated by Socrates in Plato’s Gorgias. Rivals in their use of persuasive speeches, Gorgias and Socrates embody the quarrel between two competing modes of discourse and the ways of life that inelucta
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Kord, Homayoon, Hamed Sayarkhalaj, and Elahe Rahimi. "Behavioral assessment of persuasion: argumentative and rhetorical skills." Innovations in Business and Strategic Management 1, no. 1 (2023): 1–11. http://dx.doi.org/10.61577/ibsm.2023.100005.

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The ability to persuade others is important for anyone in any position. This research is organized into two studies. Study 1 reviews relevant literature and specifies persuasion as argumentation and rhetoric. It then investigated the relationships among five components of these two skills assessed with a behavioral observation method to ascertain the convergent and discriminant validity of the measure. Responses of 214 men and women in a large steel company in Iran who were being screened into positions in expert non-managerial roles were analyzed. Results showed evidence that argumentation an
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Indraccolo, Lisa. "Political Rhetoric in the Hán Fēizǐ 韓非子". Asiatische Studien - Études Asiatiques 74, № 3 (2020): 655–86. http://dx.doi.org/10.1515/asia-2019-0042.

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Abstract Persuasion is one of the main rhetorical techniques employed in debates by early Chinese “wandering persuaders,” as it is attested by several examples preserved in Classical Chinese pre-imperial and early imperial politico-philosophical literature. The present article contributes to the study of persuasion by providing a detailed structural analysis of one of the most famous texts that openly deals with this technique, Chapter 12 ‘Shuìnán’ 說難 (The Difficulties of Persuasion) of the composite “Masters text” Hán Fēizǐ 韓非子. Through such analysis, the article discloses the complex, multi-
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Connolly, Joy. "Cicero on Plurality and Persuasion." Review of Politics 86, no. 1 (2024): 95–98. http://dx.doi.org/10.1017/s0034670523000475.

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Style is easy to dismiss but crucial to understand, and Goodman's explanation of why style matters politically is one of the reasons that I, as a specialist in Roman rhetoric and political thought, appreciate his book. The absence I see in Goodman's book haunts my own work too; I have only just begun seriously applying myself to the task of rethinking and redress.
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