Gotowe bibliografie tematyczne / Place branding

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Gotowa bibliografia na temat „Place branding”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 25 lipca 2025

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Artykuły w czasopismach na temat "Place branding"

Cleave, Evan, and Godwin Arku. "Putting a number on place: a systematic review of place branding influence." Journal of Place Management and Development 10, no. 5 (2017): 425–46. http://dx.doi.org/10.1108/jpmd-02-2017-0015.

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Purpose The purpose of this paper is to systematically review and evaluate critically what is known about the attempts made to quantify the influence of place branding from a geographic perspective. In particular, this study reviews how scholars have conceptualized and measured place branding influence and provides directions for future research. Design/methodology/approach Through a systematic review of seven databases using an a priori defined search string, 39 articles attempting to quantify place branding influence were identified. These studies were reviewed and the paper information was

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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualita

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Makarov, Pavel, Marina Sokolova, and Aleksandr Illarionov. "PLACE BRANDING MECHANISMS." Public Administration Issues, no. 4 (2023): 124–49. http://dx.doi.org/10.17323/1999-5431-2023-0-4-124-149.

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The purpose of this paper is to elaborate the governance mechanism of place branding process that ensures the integration of branding into the territory development system. For this purpose, the three-level place branding process structural scheme was formulated and justified, and the existing place branding models have been studied. Then, the theoretical and empirical data on place branding process organization were incorporated into holistic model based on three-level structural scheme. As a result, the conceptual model of place branding governance mechanism has been elaborated. The model re

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Dahlia Smith, Ariesta. "Place Branding: Lombok." Advanced Science Letters 21, no. 4 (2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.

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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study. The data was collected from Lombok visitors in May 2013 via a survey questionnaire. Respondents, both domestic and international visitors, were chosen using the convenience sampling method. Descriptive analysis and a one-sample t-test were used to analyze the data. This study found that there are sta

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Lucarelli, Andrea. "Place branding as urban policy: the (im)political place branding." Cities 80 (October 2018): 12–21. http://dx.doi.org/10.1016/j.cities.2017.08.004.

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P., Sadhasivam, and Begum N.Farida. "A Study on Place Brand of Coimbatore among the Entrepreneurs in Small and Medium Scale Industries Using Structural Equation Modeling." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 10 (2018): 694–702. https://doi.org/10.5281/zenodo.1475253.

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Place branding is one of the classical products brands that have emerged from place marketing strategies. Place branding includes both place marketing and place promotion. It is said to be a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market. It is invariably related to the notion that places compete with other places for people, resources, and business. Place branding can be defined as the process employed by public administrations to intend to create place brands. ―A place brand is a netwo

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Park, Cheong Yi, and Keonghee Kim. "Incheon City Branding and Songdo Place Branding." Korea Jouranl of Communication Studies 26, no. 3 (2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.

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Kavaratzis, Mihalis, and Charles Dennis. "Place branding gathering momentum." Place Branding and Public Diplomacy 14, no. 2 (2018): 75–77. http://dx.doi.org/10.1057/s41254-018-0098-6.

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Freire, Joao. "Place branding in Africa." Place Branding and Public Diplomacy 10, no. 1 (2014): 32–34. http://dx.doi.org/10.1057/pb.2013.31.

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Lucarelli, Andrea. "Co-branding public place brands: towards an alternative approach to place branding." Place Branding and Public Diplomacy 14, no. 4 (2018): 260–71. http://dx.doi.org/10.1057/s41254-017-0085-3.

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Rozprawy doktorskie na temat "Place branding"

Afandiyeva, Jamila. "Place brand building in Baku : Place branding." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-37268.

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Purpose The aim of this study is to explore if there is a gap between brand identity and brand image in the city of Baku. Background Having a strong city brand based on the positive perceptions from both internal and external stakeholders’ point of view is very important in today’s world of globalization when cities have to constantly compete for the share of tourists, investors etc. Therefore, in terms of the thesis we aspire to investigate if Baku has been successful to build a strong brand identity and whether the brand image mirrors it from the Swedish people’s perception. Method The

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Choi, Jungmin, and Jesper Persson. "Place Branding Strategies for Alvesta Municipality." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-2279.

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Thesis Purpose: The purpose of this study is to develop an increased knowledge of place branding, study the perception of inhabitants’ regarding Alvesta as a place and to explore an extended relationship between Alvesta and Växjö municipality.Methodology: The methodology of the study is conducted with qualitative and quantitative approach. There were two interviews in Alvesta and Växjö municipality office. A total number of 216 questionnaires were gathered in three urban areas in Alvesta municipality.Theoretical Framework: For this study place branding theory has been used as

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Lucarelli, Andrea. "The Political Dimension of Place Branding." Doctoral thesis, Stockholms universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:su:diva-123689.

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Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. In this regard, by performing an analysis that helps unpack the multiple characters and impacts of political structures and processes in relation to place branding

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Drugan, Gerard Anthony. "The development of an analytical framework for the measurement of city brands." Thesis, University of Manchester, 2014. https://www.research.manchester.ac.uk/portal/en/theses/the-development-of-an-analytical-framework-for-the-measurement-of-city-brands(0532263f-0794-437c-82a1-82998b1d014c).html.

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This study investigates the potential to develop an analytical framework for the measurement of city brands. The research objectives are: (1) to identify any city brand attribute dimensions; (2) to develop a research framework to investigate the city branding related attributes that impact on city branding; (3) to develop a research process to identify additional attributes or variables that have not been recognised as components of city branding in related literature; (4) to develop a city brand measurement tool; and (5) to refine a city brand measurement tool using a case study approach. The

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Karanikas, Lina, and Torun Öhman. "The Store - The Physical Place of Branding." Thesis, Uppsala University, Department of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-8815.

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AbstractThe market of consumer goods has become saturated and in the superfluous range of goods it is necessary to be able to differentiate your products from the competitors’. To facilitate this, many products and services are attributed with additional qualities, such as feelings, status and personality traits. These attributes are included in the abstract concept of a brand. A brand is an essential medium of communication to the customers, transmitting the special characteristics which will differentiate the product or the service from others. The stores are the actual spot where

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Duarte, Marisa Maria Farinha. "City branding : cidade de Fátima." Master's thesis, FEUC, 2014. http://hdl.handle.net/10316/27609.

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Dissertação de mestrado em Marketing, apresentada à Faculdade de Economia da Universidade de Coimbra, sob a orientação de Arnaldo Fernandes Matos Coelho. O crescimento da atividade turística veio impulsionar e alterar a forma como percecionamos os destinos. A globalização, despertou nas pessoas o desejo de conhecer o mundo, de viajar, de experienciar tudo aquilo, que hoje conhecem graças aos avanços tecnológicos. Os destinos, as cidades, os países já não são só meros lugares de residência, são agora encarados como produtos, com características semelhantes aos demais produtos, assim, a

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Ruzinskaite, Jolanta. "Place branding : the need for an evaluative framework." Thesis, University of Huddersfield, 2015. http://eprints.hud.ac.uk/id/eprint/25502/.

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This research investigation is focused on place branding. The popularity of location branding has grown significantly recently. Attributes such as the possibility to inform the world about the place, differentiate it, update its outdated image, promote the place and increase its attractiveness as well as competitiveness, etc. contributed to the raising interest in this phenomenon and has increased its application in practice. As a result of this, there is a lot of literature on the subject (Haninson, 2001, 2004; Rainisto, 2003; Trueman et al., 2004; Moilanen and Rainisto, 2009, etc.). Notwiths

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Martínez, Climent Rocío. "Local identity and place branding use as a corporate branding strategy. The case of Länsförsäkringar." Thesis, Malmö universitet, Fakulteten för kultur och samhälle (KS), 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:mau:diva-21157.

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This master thesis aims to contribute to the available literature on how place branding can be used for enhancing local identity and how this affects audience participation, in particular: engagement on social media. The case of two campaigns of the Swedish cooperative bank Länsförsäkringar are used to demonstrate the initial hypothesis: local identity and place branding use in campaigns as part of a corporate branding strategy increases followers’ engagement and participation on social media. To that end, essential theoretical concepts in order to understand the research approach and methods

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Malmback, Jonna. "Uppsala - Sveriges bästa cykelstad : Länken mellan identiteten som cykelstad och varumärket cykelstaden." Thesis, Uppsala universitet, Kulturgeografiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-376438.

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Många städer försöker utmärka sig på den globala världsmarknaden genom att skapa varumärken för sin stad, så kallade city- och place branding, som översätts till marknadsföring på svenska. Dessa begrepp har fått relativt lite plats inom forskningen, vilket har resulterat i att konsekvenserna av att använda sig av city- och place branding är tämligen okända. Trots att begreppen är outforskade, finns ett fåtal teorier kring kopplingen mellan den identitet som finns på platsen med det brand, som översätts till varumärke på svenska, som skapats för platsen. Syftet med denna uppsats är att studera

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Ingelström, Filip, and Karin Frändberg. "Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure." Thesis, Umeå universitet, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-76700.

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Place branding has in previous research been studied mostly from the perspective of an individual stakeholder, for example the tourism sector or the state authority. Furthermore, there is a limited amount of prior studies concerning the potential effect infrastructure improvements have on place branding. This thesis aims to address these research gaps and make a theoretical contribution to research on place branding. The purpose of this thesis is to develop a deeper understanding about how different stakeholders perceive the place brand identity of Nyköping as well as how they collaborate with

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Książki na temat "Place branding"

Govers, Robert, and Frank Go. Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4.

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Kavaratzis, Mihalis, Gary Warnaby, and Gregory J. Ashworth, eds. Rethinking Place Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-12424-7.

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Zenker, Sebastian, and Björn P. Jacobsen, eds. Inter-Regional Place Branding. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-15329-2.

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Go, Frank M., and Robert Govers, eds. International Place Branding Yearbook 2010. Palgrave Macmillan UK, 2010. http://dx.doi.org/10.1057/9780230298095.

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Go, Frank M., and Robert Govers, eds. International Place Branding Yearbook 2011. Palgrave Macmillan UK, 2011. http://dx.doi.org/10.1057/9780230343320.

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Go, Frank M., and Robert Govers, eds. International Place Branding Yearbook 2012. Palgrave Macmillan UK, 2013. http://dx.doi.org/10.1057/9781137282552.

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Kaefer, Florian. An Insider's Guide to Place Branding. Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-67144-0.

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Go, Frank M., Arja Lemmetyinen, and Ulla Hakala, eds. Harnessing Place Branding through Cultural Entrepreneurship. Palgrave Macmillan UK, 2015. http://dx.doi.org/10.1057/9781137465160.

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Zavattaro, Staci M. Place Branding through Phases of the Image. Palgrave Macmillan US, 2014. http://dx.doi.org/10.1057/9781137394514.

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Meredith, D. R. Sheriff and the branding iron murders. Ballantine, 1992.

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Części książek na temat "Place branding"

Govers, Robert, and Frank Go. "Introdution." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_1.

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Govers, Robert, and Frank Go. "Mini Case Zeeland (The Netherlands): Place Experience." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_10.

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Govers, Robert, and Frank Go. "Place Brand Satisfaction Elements." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_11.

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Govers, Robert, and Frank Go. "Case The Netherlands: Perceived Image Research." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_12.

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Govers, Robert, and Frank Go. "Signature Case Dubai: Perceived Image Research." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_13.

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Govers, Robert, and Frank Go. "The 3-Gap Place Branding Model." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_14.

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Govers, Robert, and Frank Go. "Signature Case Dubai: Research Conclusions." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_15.

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Govers, Robert, and Frank Go. "How to Build Strong Place Brands that Bridge Gaps." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_16.

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Govers, Robert, and Frank Go. "The Origins of Place Branding." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_2.

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Govers, Robert, and Frank Go. "Immediate Discipline." In Place Branding. Palgrave Macmillan UK, 2009. http://dx.doi.org/10.1007/978-0-230-24702-4_3.

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Streszczenia konferencji na temat "Place branding"

Domas, Brandt. "They Want You - 4 Steps to Marketing & Communication Success." In Paint and Coatings Expo (PACE) 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00026.

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Description of Presentation: Learn how to maximize getting the word out about you and your company. Branding without proper communication systems in place is ineffective and most often useless. Attendees learn about discovering, building, implementing, and evolving business systems to create demand for their service or product.

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Arpentievа, Mariam R. "Role models in digital place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/3.

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Barros, Luís Branco, and Teresa Barros. "PLACE BRANDING ATRACTION FOR INTERNAL STAKEHOLDERS." In 13th International Scientific Conference „Business and Management 2023“. Vilnius Gediminas Technical University, 2023. http://dx.doi.org/10.3846/bm.2023.1081.

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Porto and São João da Madeira are cities in the metropolitan area of Porto – Portugal. They are quite different regarding dimension and number of inhabitants. Nevertheless, they are considered as attractive for businesses, workers, and tourists. This study aims to analyse how the internal stakeholders of both cities relate to the place brand. An extended literature review of place branding was pursued to select the most relevant variables. Interviews and questionnaires were conducted. Findings concluded that the adopted place branding strategy influences the quality of life of the internal sta

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Perbawasari, Susie, Susanne Dida, Aat Nugraha, Achwan Adi, and Aang Koswara. "ANALYSIS OF LOCAL BRANDING TO DEVELOP PLACE BRANDING OF PURWAKARTA REGENCY." In Proceedings of the 1st Padjadjaran Communication Conference Series, PCCS 2019, 9 October 2019, Bandung, West Java, Indonesia. EAI, 2020. http://dx.doi.org/10.4108/eai.9-10-2019.2291047.

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Eraydın, Zeynep. "New Urban Landscapes and Urban Image." In 4th International Conference of Contemporary Affairs in Architecture and Urbanism – Full book proceedings of ICCAUA2020, 20-21 May 2021. Alanya Hamdullah Emin Paşa University, 2021. http://dx.doi.org/10.38027/iccaua2021154n4.

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Recent accounts of place branding seen to have become an important tool for the cities which eagerly demand to take place in the global competition. Within this perspective of creating a brand image, urban space has become the scene for new urban landscapes for making city attractive, yet, the existing urban image and identities of urban places have ignored. This paper intends to highlight this omission by evaluating the brand image which is created through place branding strategies from a perspective of environmental psychology, to reveal the mismatch between inhabitants’ urban image and poli

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Rodkin, Pavel E. "The problem of communicative destructiveness in place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/31.

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Vinokurova, Ekaterina N., and Irina V. Guzhova. "Russian practice of Public Engagement in place branding." In 4th International Transdisciplinary Scientific and Practical WEB-Conference "Connect-Universum – 2018". Tomsk State University, 2019. http://dx.doi.org/10.17223/9785946218597/14.

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Zhao, Weihong, and Fan Zhang. "Dimensions Construction of Institutional Norms for Place Branding." In 2nd International Conference on Intelligent Computing and Cognitive Informatics (ICICCI 2015). Atlantis Press, 2015. http://dx.doi.org/10.2991/icicci-15.2015.32.

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Kesuma, Yunita, Fadhilah Rusmiati, and Citra Persada. "A City Branding Framework in Regional Development Planning: The Case Study of Pringsewu Lampung." In 55th ISOCARP World Planning Congress, Beyond Metropolis, Jakarta-Bogor, Indonesia. ISOCARP, 2019. http://dx.doi.org/10.47472/tmpn7545.

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The city branding shows the relation of the goals of managing the city’s image that needs to be planned. The city branding is not about slogans, logos and promotional campaign, but it will be taken in practical program framework of the local development planning. The purpose of this paper is to identify an empirical city branding framework in Pringsewu, a historical area in Lampung Province. Then this paper will devise the strategies to increase a practical city branding. The research consist of three main phase: desk study, field research analysis and derived recommendation with practical cit

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Krasaki, Eirini. "Design as semiosis: A design mechanism for place branding." In International Conference on the 4th Game Set and Match (GSM4Q-2019). Qatar University Press, 2019. http://dx.doi.org/10.29117/gsm4q.2019.0035.

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The described design methodology combines parametric design, data analysis, algorithmic design and semiotics theory to systematically analyze urban reality. The analysis leads to a creation of a nebula of data which corresponds to the place of interest. The nebula of data consists of networks of semiotics spatially defined. Through the proposed methodology, semiotics are used to enhance the perception that we have for a place and create a strategy for its' branding. Space is not approached as an empty container but as a complex system that consists of material and immaterial elements. The char

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Raporty organizacyjne na temat "Place branding"

Falkheimer, Jasper. Media Strategy and Place Branding in the Transnational European Öresund Region / Estrategia de medios y place branding en la region transnacional europea de Öresund. Revista Internacional de Relaciones Públicas, 2014. http://dx.doi.org/10.5783/rirp-8-2014-03-27-42.

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Farag, Alicia. PO751-224506-Z01 Specification for Smart Tags and Unique IDs for Steel Pipe. Pipeline Research Council International, Inc. (PRCI), 2024. http://dx.doi.org/10.55274/r0000067.

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The Resource Center for the steel material traceability program has successfully launched and is available at energytraceability.com. This initial release has the following: � Specification for Smart Tags and Unique IDs for Steel Pipe (Version 1.0 included in attached zipped file) � Unique ID Data Model and Generator (included in attached zipped file) � Template Purchasing Language � Template Letter to Suppliers We're branding this as SCATE (Supply Chain and Asset Traceability for Energy) so that we can have a single place to publish information for various related programs including natural g

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