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Artykuły w czasopismach na temat „Place branding”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 25 lipca 2025

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1

Cleave, Evan, and Godwin Arku. "Putting a number on place: a systematic review of place branding influence." Journal of Place Management and Development 10, no. 5 (2017): 425–46. http://dx.doi.org/10.1108/jpmd-02-2017-0015.

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Purpose The purpose of this paper is to systematically review and evaluate critically what is known about the attempts made to quantify the influence of place branding from a geographic perspective. In particular, this study reviews how scholars have conceptualized and measured place branding influence and provides directions for future research. Design/methodology/approach Through a systematic review of seven databases using an a priori defined search string, 39 articles attempting to quantify place branding influence were identified. These studies were reviewed and the paper information was

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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualita

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3

Makarov, Pavel, Marina Sokolova, and Aleksandr Illarionov. "PLACE BRANDING MECHANISMS." Public Administration Issues, no. 4 (2023): 124–49. http://dx.doi.org/10.17323/1999-5431-2023-0-4-124-149.

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The purpose of this paper is to elaborate the governance mechanism of place branding process that ensures the integration of branding into the territory development system. For this purpose, the three-level place branding process structural scheme was formulated and justified, and the existing place branding models have been studied. Then, the theoretical and empirical data on place branding process organization were incorporated into holistic model based on three-level structural scheme. As a result, the conceptual model of place branding governance mechanism has been elaborated. The model re

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Dahlia Smith, Ariesta. "Place Branding: Lombok." Advanced Science Letters 21, no. 4 (2015): 1012–15. http://dx.doi.org/10.1166/asl.2015.5969.

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The tourism industry is one of the pillars of Indonesian economics. One of the fastest growing tourism destinations in Indonesia is Lombok. Thus, this study aims to examine the brand equity of Lombok. A consumer-based brand equity concept in the context of place branding was applied in this study. The data was collected from Lombok visitors in May 2013 via a survey questionnaire. Respondents, both domestic and international visitors, were chosen using the convenience sampling method. Descriptive analysis and a one-sample t-test were used to analyze the data. This study found that there are sta

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Lucarelli, Andrea. "Place branding as urban policy: the (im)political place branding." Cities 80 (October 2018): 12–21. http://dx.doi.org/10.1016/j.cities.2017.08.004.

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P., Sadhasivam, and Begum N.Farida. "A Study on Place Brand of Coimbatore among the Entrepreneurs in Small and Medium Scale Industries Using Structural Equation Modeling." RESEARCH REVIEW International Journal of Multidisciplinary 03, no. 10 (2018): 694–702. https://doi.org/10.5281/zenodo.1475253.

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Place branding is one of the classical products brands that have emerged from place marketing strategies. Place branding includes both place marketing and place promotion. It is said to be a new umbrella term encompassing nation branding, region branding and city branding. Place branding is the process of image communication to a target market. It is invariably related to the notion that places compete with other places for people, resources, and business. Place branding can be defined as the process employed by public administrations to intend to create place brands. ―A place brand is a netwo

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7

Park, Cheong Yi, and Keonghee Kim. "Incheon City Branding and Songdo Place Branding." Korea Jouranl of Communication Studies 26, no. 3 (2018): 231–57. http://dx.doi.org/10.23875/kca.26.3.10.

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Kavaratzis, Mihalis, and Charles Dennis. "Place branding gathering momentum." Place Branding and Public Diplomacy 14, no. 2 (2018): 75–77. http://dx.doi.org/10.1057/s41254-018-0098-6.

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Freire, Joao. "Place branding in Africa." Place Branding and Public Diplomacy 10, no. 1 (2014): 32–34. http://dx.doi.org/10.1057/pb.2013.31.

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Lucarelli, Andrea. "Co-branding public place brands: towards an alternative approach to place branding." Place Branding and Public Diplomacy 14, no. 4 (2018): 260–71. http://dx.doi.org/10.1057/s41254-017-0085-3.

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11

Chan, Chung-Shing, Mike Peters, and Lawal M. Marafa. "An assessment of place brand potential: familiarity, favourability and uniqueness." Journal of Place Management and Development 9, no. 3 (2016): 269–88. http://dx.doi.org/10.1108/jpmd-01-2016-0003.

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Purpose This paper aims to present an approach by which to assess the potential of branding a particular type of place resource or feature. Design/methodology/approach A review was conducted to analyse three key periodicals (Journal of Brand Management, Place Branding and Public Diplomacy and Journal of Place Management and Development) in the field of branding and place branding between 2000 and 2011. These three periodicals are recognized as the three leading periodicals of place branding, and they followed the clear establishment and development of the field of place branding. Findings Fami

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12

Shoaib, Turki, and Ramin Keivani. "Branding the new city: exploring place branding in Saudi Arabia." Journal of Place Management and Development 8, no. 3 (2015): 254–65. http://dx.doi.org/10.1108/jpmd-06-2015-0020.

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Purpose – This study aims to explore the development of a new city brand in Saudi Arabia. Place Branding theory is geared towards existing places and does not take into account newly developed cities. Here “Place Branding” takes on a new significance. How do we develop a brand for a city that does not yet exist? Who are the actors involved and how do they influence the process? Design/methodology/approach – The study uses discourse analysis to investigate the interplay between actors and place brand development in King Abdullah Economic City (KAEC) for two separate branding scenarios. It is fu

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13

Sigauke, Innocent. "Precursors and outcomes of place branding: a conceptual framework." International Forum Journal 20, no. 1 (2017): 44. https://doi.org/10.63201/hylw5239.

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This paper seeks to develop a conceptual framework on place branding based on the variables reflected in the reviewed literature. A conceptual approach was used in this paper to provide an analytical conceptualization of place branding to guide future empirical studies. The paper discussed the precursors of place branding along with economic development as the outcome variable of place branding. Place branding is said to be distinct from product branding which relies on brand elements. The conceptual framework presented suggested that successful place branding has precursors as well as an outc

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14

Oliveira, Eduardo Henrique da Silva. "Place branding in strategic spatial planning." Journal of Place Management and Development 8, no. 1 (2015): 23–50. http://dx.doi.org/10.1108/jpmd-12-2014-0031.

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Purpose – This paper aims to firstly depict the theoretical links between place branding and strategic spatial planning to provide further theoretical and conceptual foundations. Secondly, it aims to explore the roots of place branding theory and practice in Portugal, as well as how place branding has been approached (or not) in spatial development plans, strategic initiatives and policy documents by stating the territorial, spatial-economic and sectoral development trajectories for the country and its northern region. Design/methodology/approach – A content analysis of 20 spatial development

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15

Lucia, Maria Della. "International Place Branding Yearbook 2010. Place Branding in the New Age of Innovation." Regional Studies 45, no. 10 (2011): 1404–5. http://dx.doi.org/10.1080/00343404.2011.630874.

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16

Ashworth, G. J. "International place branding yearbook 2010: Place branding in the new age of innovation." Tourism Management 33, no. 2 (2012): 484–85. http://dx.doi.org/10.1016/j.tourman.2011.03.014.

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17

Zhao, Weihong, Ru Sun, and Nakaya Kakuda. "Institutionalized place branding strategy, interfirm trust, and place branding performance: Evidence from China." Journal of Business Research 78 (September 2017): 261–67. http://dx.doi.org/10.1016/j.jbusres.2016.12.021.

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18

de Noronha, Ivo, J. Andres Coca-Stefaniak, and Alastair M. Morrison. "Confused branding? An exploratory study of place branding practices among place management professionals." Cities 66 (June 2017): 91–98. http://dx.doi.org/10.1016/j.cities.2017.04.001.

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19

Murti, Desideria, Victoria Sundari, Antonius Bima, and Gabriel Emerald. "Village Branding: Instruments of Place Brand Identity for Destinations and MSMes In The Tourism Villages." Jurnal Spektrum Komunikasi 11, no. 2 (2023): 251–64. http://dx.doi.org/10.37826/spektrum.v11i2.458.

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This research aims to discuss the instruments in place of brand identity for destination development and MSMEs in a tourism village. The participatory approach was carried out by conducting the FGDs (Focus Group Discussions) sequence to involve citizens in formulating place branding. The citizens made and identified designs and icons, provided design directions, and gave the feel of a story to the resulting design. In previous research, place branding mainly was carried out in cities or places with dominant government hierarchies. In contrast, this research was conducted in villages and areas

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20

Bell, Fraser. "Looking beyond place branding: the emergence of place reputation." Journal of Place Management and Development 9, no. 3 (2016): 247–54. http://dx.doi.org/10.1108/jpmd-08-2016-0055.

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Purpose As place branding is reaching an impasse in terms of its development with numerous shortcomings being uncovered, this commentary suggests that the practice can be repositioned as part of the more comprehensive notion of place reputation. By building on the idea of corporate reputation and embryonic evidence of its application to geographical entities, this paper aims to argue for a more substantial translation of this concept to cities and regions. Design/methodology/approach This idea was investigated through empirical work in English second-tier cities, specifically concerning semi-s

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21

Zenker, Sebastian, and Carsten Erfgen. "Let them do the work: a participatory place branding approach." Journal of Place Management and Development 7, no. 3 (2014): 225–34. http://dx.doi.org/10.1108/jpmd-06-2013-0016.

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Purpose – This paper aims to develop a participatory approach to place branding. In doing so, it offers guidance on how to implement a participatory place branding strategy within place management practice. Design/methodology/approach – The paper is based on theoretical insights drawn from the combination of distinct literatures on place branding, general marketing and collaborative governance. Findings – The paper highlights the importance of residents in the place branding process and argues that their special functions as ambassadors for the place constitute the most valuable assets in plac

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22

Ntounis, Nikos, and Mihalis Kavaratzis. "Re-branding the High Street: the place branding process and reflections from three UK towns." Journal of Place Management and Development 10, no. 4 (2017): 392–403. http://dx.doi.org/10.1108/jpmd-12-2015-0056.

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Purpose The main aim of this paper is to develop a holistic understanding of place branding and reflect on its practical value and implications, by drawing evidence from the rebranding process of three UK towns (Alsager, Altrincham and Holmfirth) that participated in the HSUK2020 project. Design/methodology/approach A comprehensive place branding process that includes the interrelated stages of research, deliberation, consultation, action and communication is presented. The practical value of this theoretical proposition is linked to the experiences of three UK towns that participated in the H

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23

de San Eugenio Vela, Jordi, Joan Nogué, and Robert Govers. "Visual landscape as a key element of place branding." Journal of Place Management and Development 10, no. 1 (2017): 23–44. http://dx.doi.org/10.1108/jpmd-09-2016-0060.

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Purpose The purpose of this paper is to propose an initial, exploratory and tentative theoretical construct related to the current consumption of landscape as a key symbolic and physical element in territorial representation and evocation, and for the deployment of place branding strategy. It constructs a line of argument to support what shall be referred to as “landscape branding”, that is, the paradigmatic role of landscape in place branding. It is, therefore, of interest to define the value of landscape as a social and cultural construction, which is why the paper awards importance to the s

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24

Bruni, Roberto, Michela Matarazzo, and Dusan Mladenovic´. "Figure of Merit for places: Perspectives on place branding." MERCATI & COMPETITIVITÀ, no. 3 (September 2017): 61–76. http://dx.doi.org/10.3280/mc2017-003005.

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Komarov, M. A. "Demographic indices in place branding." Regional Economics: Theory and Practice 18, no. 2 (2020): 397–408. http://dx.doi.org/10.24891/re.18.2.397.

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Govers, Robert. "Imaginative communities and place branding." Place Branding and Public Diplomacy 16, no. 1 (2019): 1–5. http://dx.doi.org/10.1057/s41254-019-00143-5.

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27

Roulac, Stephen E. "The Geostrategy of Place Branding." Design Management Journal (Former Series) 10, no. 1 (2010): 62–67. http://dx.doi.org/10.1111/j.1948-7169.1999.tb00243.x.

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28

ELIHU RUBIN. "Place Marketing: Boosters and Branding." Massachusetts Historical Review 16 (2014): 149. http://dx.doi.org/10.5224/masshistrevi.16.1.0149.

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29

Rainisto, Seppo. "SUCCESS FACTORS OF PLACE BRANDING." Regions Magazine 268, no. 1 (2007): 20–22. http://dx.doi.org/10.1080/13673882.2007.8628829.

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Kavaratzis, Mihalis. "Place branding ‘in colours bold’." Place Branding and Public Diplomacy 20, S1 (2024): 25–28. http://dx.doi.org/10.1057/s41254-024-00375-0.

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Kotler, Philip. "What’s happening in place branding." Place Branding and Public Diplomacy 20, S1 (2024): 10–13. http://dx.doi.org/10.1057/s41254-024-00371-4.

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Andersson, Marcus, and Per Ekman. "Ambassador networks and place branding." Journal of Place Management and Development 2, no. 1 (2009): 41–51. http://dx.doi.org/10.1108/17538330910942799.

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de Jong, Maaike. "The place branding of Qatar." Research in Hospitality Management 1, no. 1 (2011): 31–35. http://dx.doi.org/10.1080/22243534.2011.11828273.

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Kotler, Philip, Israel D. Nebenzahl, Vladimir Lebedenko, et al. "‘Where is place branding heading?’." Place Branding 1, no. 1 (2004): 12–35. http://dx.doi.org/10.1057/palgrave.pb.5990002.

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Clifton, Nick. "Regional Culture in the Market Place: Place Branding and Product Branding as Cultural Exchange." European Planning Studies 19, no. 11 (2011): 1973–94. http://dx.doi.org/10.1080/09654313.2011.618689.

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Makarov, P. Yu, and A. A. Chub. "The Impact of Regional Economic Conditions on Place Branding Results: The Survival Analysis Approach." Economy of Regions 19, no. 3 (2023): 651–67. http://dx.doi.org/10.17059/ekon.reg.2023-3-4.

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Place branding became a part of regional development processes; therefore, regional conditions could affect the place branding success. Nevertheless, studies on place branding success are mostly focused on management issues, and the role of regional conditions is yet to be revealed. In this regard, the paper aims to explore how regional economic (including social and spatial) conditions affect the results of place branding activity. We assumed that regional conditions have a certain impact on place branding activities, yielding better or worse place brands survival, which we treated as the fac

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Makarov, Pavel, and Anna A. Chub. "REGIONAL SOCIO-ECONOMIC CONDITIONS AS A BASIS OF PLACE BRANDING SUCCESS." Public Administration Issues, no. 3 (2022): 142–70. http://dx.doi.org/10.17323/1999-5431-2022-0-3-142-170.

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This paper aims to explore how regional socio-economic conditions and organizational factors affect the success of place branding activities. The secondary purpose is to systematize place branding practice of the Russian federal subjects.We conducted a logistic regression analysis of place branding success probability versus quality of place branding organisation and regionalsocio-economic conditions.The sample is comprised of 22 federal subjects of Russia within the period of 2010 to 2021. The secondary purposeis achieved through a chronological and cartographic analysis of place branding act

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Govers, Robert. "From place marketing to place branding and back." Place Branding and Public Diplomacy 7, no. 4 (2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.

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Makarov, Pavel Yurievich, and Alexandr Efimovich Illarionov. "The role of regional administrations in improving place branding effectiveness." Journal of Place Management and Development 13, no. 4 (2020): 409–27. http://dx.doi.org/10.1108/jpmd-06-2019-0045.

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Purpose The purpose of this paper is to study ways, which regional administrations affect place branding effectiveness. Design/methodology/approach The study was conducted based on qualitative analysis. In total, 10 place branding cases of federal subjects of Russia were considered to estimate short-, mid- and long-term effects of place brands and quality of regional administrations’ place branding process management. The information on these cases was taken and systematized from three groups of sources, namely, official information from regional administrations (including regulatory acts); sc

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Ranasinghe, Wasanee Tharanga, Park Thaichon, and Malanee Ranasinghe. "An analysis of product-place co-branding: the case of Ceylon Tea." Asia Pacific Journal of Marketing and Logistics 29, no. 1 (2017): 200–214. http://dx.doi.org/10.1108/apjml-10-2015-0156.

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Purpose The purpose of this paper is to evaluate the applicability of the strategic place brand-management model (SPBM) for a product-place co-branding context, focussing on Sri Lanka’s tea industry. Design/methodology/approach Conducted as an exploratory case study, pattern matching and explanation building methods are employed to analyse data from secondary sources such as archival data and documentation. Findings Strategic components of place branding in SPBM are applicable for product-place co-branding, as evidenced in Sri Lanka’s tea industry, although key strategies appear to be reactive

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Ahmad, Muhamad Fazil Bin, and Tuan Sharifah Azura Tuan Zaki. "Strategic Communication for Place Brand Management." Malaysian Journal of Social Sciences and Humanities (MJSSH) 6, no. 2 (2021): 282–92. http://dx.doi.org/10.47405/mjssh.v6i2.669.

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To clarify how the communicational objectives such as message efficiency, creating learning networks and sharing knowledge represent guidelines for any strategy that looks at developing a current distribution of information. Place branding management is one of the segments in destination branding, is a complex process of branding an entire country or a part of it. The Strategic Place Brand-Management model (SPBM-model by Hanna and Rowley, 2011) comprises of nine (9) dimensions which are argued to be important parts in the place branding process and research. This chapter aim to understand how

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Ozoliņa, Lolita. "A STUDY OF PLACE AND IDENTITY : THE MAIN FEATURES OF DISTINCTIVE PLACE BRAND IDENTITY." Culture Crossroads 17 (November 2, 2022): 42–56. http://dx.doi.org/10.55877/cc.vol17.75.

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Place branding as an integral part of competitive place development strategy became a relevant topic for urban and rural municipalities in Latvia relatively recently, at the beginning of 2000. In particular, the issue of narrative exploration of place identities in Latvia has become a key subject, linked to sustainable demonstrations of the attractiveness of places, and the listing of their unique benefits in order to increase economic value and improve social welfare for place residents and other stakeholders. The article seeks answers to a range of interdisciplinary research questions relate

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Pedeliento, Giuseppe, and Mihalis Kavaratzis. "Bridging the gap between culture, identity and image: a structurationist conceptualization of place brands and place branding." Journal of Product & Brand Management 28, no. 3 (2019): 348–63. http://dx.doi.org/10.1108/jpbm-01-2018-1735.

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Purpose Although place branding is increasingly popular in research as well as in local, regional and national political agendas, the theoretical foundations of the place branding discipline are still underdeveloped. By embracing the stream of identity-based studies, this paper aims to attempt to demonstrate that place brands can be usefully approached through an emphasis of their cultural traits and the practical connection between culture, identity and image. Design/methodology/approach In constructing its theoretical arguments, the paper challenges the place branding model propounded by Kav

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Berács, József, Rita Clifton, Hugh Davidson, et al. "‘How has place branding developed during the year that Place Branding has been in publication?’." Place Branding 2, no. 1 (2006): 6–17. http://dx.doi.org/10.1057/palgrave.pb.5990041.

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Oliveira, Eduardo. "Place branding as a strategic spatial planning instrument." Journal of Place Management and Development 9, no. 1 (2016): 47–72. http://dx.doi.org/10.1108/jpmd-11-2015-0053.

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Purpose The purpose of this paper is to critically explore the role of place branding, specifically at the regional scale, as an instrument for the attainment of strategic spatial planning goals. It also aims to contribute to the academic debate on place branding by discussing its relevance and effectiveness in supporting economic and social spatial realignment through civic participation and the shaping of clearly envisioned agreed futures. Design/methodology/approach Exploratory in nature, this paper’s theoretical exploration is developed by detailing relevant findings from a case study on t

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Matwiejczyk, Anna. "Place Branding Approach within Functional Urban Areas—Evidence from Poland." Sustainability 15, no. 15 (2023): 11872. http://dx.doi.org/10.3390/su151511872.

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As people’s mobility increases, the places they inhabit are also changing, resulting, among other things, in the creation of commuter zones. The existence of such areas has contributed to the development of the concept of functional urban areas (FUAs). Such units quickly began to gain relevance on a global scale, triggering the issue of differentiating themselves from other such areas in pursuit of residents, tourists, and investors. This issue is intertwined with branding and, since FUAs are territorial units, the issue of place branding. The aim of this study was to identify the degree of in

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Fahmi, Sanaa, and Sarah Touati. "Place branding at service of cities: What success for the Metropolis of Casablanca?" African Scientific Journal Vol 3, N° 6 (2021): 321. https://doi.org/10.5281/zenodo.5650749.

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<strong>Résumé </strong> Ces dernières années, le phénomène de la création de marques territoriales est devenu une décision stratégique qui concerne les villes, les régions ou même les pays et qui constitue depuis la fin des années 1990 un courant de recherche actif (Anholt, 2010), mais très centré sur les villes (city branding) (Kavaratzis, 2004 ; Virgo et Chernatory, 2006). Cet article met en lumière les enjeux de la marque territoriale ainsi que les défis à surmonter de cett

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Farhat, Ramzi R. "What Brand Is This Place? Place-Making and the Cultural Politics of Downtown Revitalization." Space and Culture 22, no. 1 (2018): 34–49. http://dx.doi.org/10.1177/1206331217751778.

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This article investigates place-branding as a contested “cultural politics.” Through a case study of the creation of a “Downtown” Pomona (California) from the “Antiques Row” and “Arts Colony” that preceded it, the framework furthers our understanding of place-branding by highlighting how communities of interest contest competing cultural outlooks and further outlines the consequences of inadequate attention to the cultural economies that are supported by the meaning-making and place-making strategies of this cultural politics. In discussing how coalitions that cut across business and community

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Ntounis, Nikos, and Evgenia Kanellopoulou. "Normalising jurisdictional heterotopias through place branding: The cases of Christiania and Metelkova." Environment and Planning A: Economy and Space 49, no. 10 (2017): 2223–40. http://dx.doi.org/10.1177/0308518x17725753.

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This paper explores the political dimensions of place branding as a path to normalisation for areas where a paradoxical relationship with the law exists, places that we coin “jurisdictional heterotopias” borrowing from Foucauldian literature. We posit that place branding plays a fundamental role in facilitating scale jumping in the otherwise vertically aligned legal space, a hierarchy designed to exclude spatial multiplicity from its premise. By examining the role of place branding in such areas, we endeavour to understand and appreciate the selective application of the law, the perpetuation o

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Nagaynay, Christian, and Jeongwoo Lee. "Place Branding and Urban Regeneration as Dialectical Processes in Local Development Planning: A Case Study on the Western Visayas, Philippines." Sustainability 12, no. 1 (2020): 369. http://dx.doi.org/10.3390/su12010369.

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Place branding is an emerging concept in urban regeneration strategies. To date, case studies on the link between place branding and urban regeneration have utilized ambiguous terminology and definitions, and often lack empirical and theoretical grounding. Available literature seldom considers the perspectives of government officials and experts, which are critical in terms of policy support and direction. In order to ensure the sustainability of place branding initiatives as core parts of urban regeneration, it will be necessary to engage local development stakeholders. Hence, this study fram

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