Gotowe bibliografie tematyczne / Place marketing

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Gotowa bibliografia na temat „Place marketing”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 25 lipca 2025

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Artykuły w czasopismach na temat "Place marketing"

Alaux, Christophe, and Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.

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The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

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Andrea, Moretta Tartaglione, and Bruni .Roberto. "Marketing and Management in Places: Trends." International Journal of Management Sciences and Business Research 2, no. 11 (2013): 01–12. https://doi.org/10.5281/zenodo.3441734.

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Three branches of research in terms of “Place” are studied on the basis of a marketing-oriented approach underlining the relevance of the relational network and strategic planning. Place Brand and Place Management are included in the Place Marketing global strategy, identifying a management process that allows local authorities to find a unique strategy to plan the process of value creation in place through the development of network of services and economic activities, with the goal of value creation for the stakeholders of the location.

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Chamard, Camille, and Christophe Alaux. "Place Hospitality: A Way to Understand and Improve Place Marketing Approaches." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 2 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.42.1001.

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Several articles stressed on the necessity for a territory to work on boosting its attractiveness. Welcoming new publics such as tourists, companies, and households would increase its economic development and thereby its reputation. This vision seems too restrictive today to be unique. Indeed, the concept of hospitality sets itself up as the corollary of place attractiveness. To understand the concept of Hospitality, it is necessary to define its context of using. The interest to consider the concept of Place Hospitality arose along with the integration of territorial development into Place ma

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Rybaczewska, Maria, and Leigh Sparks. "Place marketing and place based loyalty schemes." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 1 (2019): 42–56. http://dx.doi.org/10.1108/jec-09-2019-0094.

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Purpose This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach The investigation incorporated a three-stage procedure: focus group, quantitative data analysis and semi-structured interviews with place managers and business managers. Findings The study showed wide interest and potential for place based loyalty schemes, acknowledged by all stakeholder groups. The major concerns were practical issues such as complexity, security of data a

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Warnaby, Gary, and Dominic Medway. "What about the ‘place’ in place marketing?" Marketing Theory 13, no. 3 (2013): 345–63. http://dx.doi.org/10.1177/1470593113492992.

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Hegyi, Fatime Barbara. "Kozma Gábor: Place marketing." Tér és Társadalom 20, no. 2 (2006): 149–52. http://dx.doi.org/10.17649/tet.20.2.1910.

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Hospers, Gert-Jan. "Place marketing in Europe." Intereconomics 39, no. 5 (2004): 271–79. http://dx.doi.org/10.1007/bf03031785.

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Kawakita, Makiko, and Yasushi Sonobe. "Art Place as Media:." Japan Marketing Journal 42, no. 4 (2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.

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Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualita

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Govers, Robert. "From place marketing to place branding and back." Place Branding and Public Diplomacy 7, no. 4 (2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.

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Rozprawy doktorskie na temat "Place marketing"

Jaafar, Norizan. "Place marketing and the antecedents of sustainable competitive places." Thesis, University of Stirling, 2011. http://hdl.handle.net/1893/3637.

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The effect of globalization is recognized as the impetus which is forcing places to compete globally. Place marketing approach is an alternative for places to attract their target markets. Review on past literature indicates sustainable competitive concept is a possible solution to handling problem of place competition. The gap in knowledge indicated by rare studies on sustainable competitiveness implies the need to identify factors that describe sustainable competitive places. The sustainable competitive concept is explained through the assessment of the roles and the relationships among fact

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Rainisto, Seppo K. "Success factors of place marketing a study of place marketing practices in Northern Europe and the United States /." Espoo : Helsinki University of Technology, Dept. of Industrial Engineering and Management, Institute of Strategy and International Business, 2003. http://lib.tkk.fi/Diss/2003/isbn9512266849/.

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Myungseop, Lee. "The evolution of place marketing : focusing on Korean place marketing and its changing political context." Thesis, University of Exeter, 2012. http://hdl.handle.net/10036/4061.

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Over the last three decades, within the context of globalisation and intensified inter-urban competition, we have observed the growing use of market-centred strategy such as ‘marketing or branding places’. Despite the worsening of the economic situation since the 2008 global financial crisis, the overall trend of expansion of place marketing based on marketing science keeps going further in many cities in South Korea. Why does this phenomenon happen? How can we interpret it at this time? What does this mean for the cities and their residents? In order to answer these questions, this thesis att

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Eriksson, Anna, and Jesper Tränck. "Nudging: Within the Context of Place Marketing." Thesis, KTH, Fastigheter och byggande, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-231764.

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Sergels torg in Stockholm, Sweden, and the surrounding areas have possibly negative associations in the minds of individuals. To then influence and change a negative mindset related to a place can be a difficult task for real estate managers. This thesis report has studied whether place marketing and nudging could and has been applied by two large real estate owners regarding the ongoing place development of Sergels torg. Since certain similarities between place marketing and nudging has been determined, the problem within the report has been concluded to how the two concepts can relate. There

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Laponova, Polina <1987&gt. "Place marketing. Case study of Mestre, Venice." Master's Degree Thesis, Università Ca' Foscari Venezia, 2021. http://hdl.handle.net/10579/18636.

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Place marketing has become an active practice more than two decades ago and is actively used around the world. Successful examples of marketing and branding strategies in Amsterdam, Barcelona, Paris, etc. encourage new cities to try this popular approach. However, in reality it turns out that only a few of the implemented strategies become successful and solve the assigned tasks. To better understand the strategy and process of place marketing, it is necessary to talk not only about general recommendations, but also to focus on the complex aspects and pitfalls. The purpose of this thesis is

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Nerman, Rebecca, and Christer Fredholm. "Digital platsmarknadsföring - en fallstudie av Kils kommun digitala platsmarknadsföring : Place marketing - a case study of Kils kommun digital place marketing." Thesis, Karlstads universitet, Institutionen för geografi, medier och kommunikation (from 2013), 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-78162.

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Syftet med denna uppsats är att undersöka hur Kils kommun använder sig av digitala kanaler i ett platsmarknadsföringssyfte. Intresset för undersökningen grundas i hur marknadsföring av platsen blir av allt större vikt för mindre kommuners överlevnad, som en konsekvens av den ökade urbaniseringen. Att marknadsföra en plats är inte ett nytt fenomen, men det blir i dagens samhälle allt viktigare i konkurrensen om invånare. Uppsatsen fokuserar på platsmarknadsföringen inom de digitala kanalerna, då dessa anses vara en stor tillgång för kommuner att marknadsföra sig genom. Samtidigt kan de innebära

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Rashid, Sharifah Norazizan Syed Abd. "Cultural sustainability and local involvement in place marketing." Thesis, Cardiff University, 1998. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.326318.

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Bartis, Hugh Henry. "Local tourism governance of destination marketing organisations." Thesis, Nelson Mandela University, 2018. http://hdl.handle.net/10948/17799.

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Globally tourism is one of the biggest industries and its role is considered key in economic development. In South Africa, tourism is one of the main economic drivers. Thus, tourism contributes to the gross domestic product, generates foreign exchange and provides sustainable employment opportunities. In order to facilitate local economic development (LED), local destination marketing organisations (DMOs) need to ensure that their operations are geared towards optimising the economic advantages related to tourism growth and development. As a result the DMOs must be strategic and well-managed.

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Lindgren, Nikki, and Claes Lindgren. "Marketing’s Evolution as an Economic Development Strategy : a Washington County, Utah Case Study." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9891.

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ABSTRACT Authors: Nikki Lindgren and Claes Lindgren Professor: Stig Sörling Title: Marketing’s Evolution as an Economic Development Strategy: A Washington County, Utah Case Study Background: Economic development has been a priority of areas for some time. In the mid-1980s, economic policies and marketing practices joined forces. During this time, cities, regions, states and countries began a clear shift from narrow economic development views to a broader set

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Hjelte, Emelie. "Att forma och sälja en destination : En studie som undersöker och analyserar Höga Kustens arbete med platsvarumärke och platsmarknadsföring." Thesis, Umeå universitet, Kulturgeografi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-122647.

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Today more people choose to travel, both for business and leisure, which have resulted in that tourism gradually are considered to be an important industry for different places. The increased possibility to travel and globalization is the main reason why destinations more often tend to use place branding and place marketing as a strategy to differentiate themselves against their competitors. This paper aims to study the phenomenon place marketing from a producer perspective on the destination High Coast, Sweden. Interviews was conducted with both the destination-organization and various touris

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Książki na temat "Place marketing"

Koziol, B. Antony. The consumer's place in marketing. London Institute, 1998.

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Kuć-Czajkowska, Katarzyna, and Katarzyna Muszyńska. Marketing jednostek terytorialnych: Przykłady z Polski. Wydawnictwo Uniwersytetu Marii Curie-Skłodowskiej, 2016.

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Kelly, Ursula Anne Margaret. Marketing place: Cultural politics, regionalism, and reading. Fernwood Pub., 1993.

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Makarski, Sylwester. Marketing w zarządzaniu jednostką terytorialną: Na przykładzie województwa podkarpackiego = Marketing in management of territorial unit : on example of Podkarpackie Voivodeship. Wydawn. Uniwersytetu Rzeszowskiego, 2009.

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Cudny, Waldemar. Place Event Marketing in the Asia Pacific Region. Routledge, 2021. http://dx.doi.org/10.4324/9780367823764.

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Mabillard, Vincent, Martial Pasquier, and Renaud Vuignier. Place Branding and Marketing from a Policy Perspective. Routledge, 2023. http://dx.doi.org/10.4324/9781003286189.

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Tony, Kent, and Brown Reva Berman 1939-, eds. Flagship marketing. Routledge, 2008.

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Derval, Diana. Wait marketing: Communicate at the right moment at the right place. Derval Research, 2007.

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Ashworth, G. J. Towards effective place brand management: Branding European cities and regions. Edward Elgar, 2010.

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Place Marketing: Marketing in the Planning and Management of Places. Routledge, 2009.

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Części książek na temat "Place marketing"

Kucuk, S. Umit. "Place." In Visualizing Marketing. Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-48027-5_5.

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Hague, Cliff, Euan Hague, and Carrie Breitbach. "Place Marketing." In Regional and Local Economic Development. Macmillan Education UK, 2011. http://dx.doi.org/10.1007/978-0-230-34518-8_12.

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Williams, Robert L., and Helena A. Williams. "Place." In Vintage Marketing Differentiation. Palgrave Macmillan US, 2017. http://dx.doi.org/10.1057/978-1-137-38721-9_6.

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Cabano, Frank G., Stefan Müller, and Katja Gelbrich. "Shopping place preference." In Interfaith Marketing. Routledge, 2024. http://dx.doi.org/10.4324/9781003506010-45.

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Stevens, Robert E., David L. Loudon, Bruce Wrenn, and William E. Warren. "Place Decisions." In Marketing Planning Guide, 2nd ed. CRC Press, 2021. http://dx.doi.org/10.1201/9781003249597-15.

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Ambrose, Scott, and Blaise Waguespack. "Place." In Fundamentals of Airline Marketing. Routledge, 2021. http://dx.doi.org/10.4324/9780429057731-6.

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Pettinger, Richard. "Place, Location and Outlet." In Construction Marketing. Macmillan Education UK, 1998. http://dx.doi.org/10.1007/978-1-349-14458-7_6.

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Mabillard, Vincent, Martial Pasquier, and Renaud Vuignier. "Place branding and place marketing." In Place Branding and Marketing from a Policy Perspective. Routledge, 2023. http://dx.doi.org/10.4324/9781003286189-5.

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Groucutt, Jonathan. "Place and Placement." In Foundations of Marketing. Macmillan Education UK, 2005. http://dx.doi.org/10.1007/978-0-230-21227-5_12.

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Alsem, Karel Jan. "Product, price, place." In Applied Strategic Marketing. Routledge, 2019. http://dx.doi.org/10.4324/9780429823374-16.

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Streszczenia konferencji na temat "Place marketing"

Domas, Brandt. "They Want You - 4 Steps to Marketing & Communication Success." In Paint and Coatings Expo (PACE) 2007. SSPC, 2007. https://doi.org/10.5006/s2007-00026.

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Description of Presentation: Learn how to maximize getting the word out about you and your company. Branding without proper communication systems in place is ineffective and most often useless. Attendees learn about discovering, building, implementing, and evolving business systems to create demand for their service or product.

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Mutongi, Chipo, Billy Rigava, Tinashe Muchuri, and Mufaro Rindai Chiwanza. "Rethinking the Place of African Kitchen Hut as a Hub for Business Management, Marketing, Education, Health and Strategies in the Age of Artificial Intelligence." In 2025 IEEE 4th International Conference on AI in Cybersecurity (ICAIC). IEEE, 2025. https://doi.org/10.1109/icaic63015.2025.10848558.

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Abeltina, Anna. "Place Marketing Attraction Factors." In The 8th International Scientific Conference "Business and Management 2014". Vilnius Gediminas Technical University Publishing House Technika, 2014. http://dx.doi.org/10.3846/bm.2014.045.

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Pecze, Krisztina, Beáta Kádár, and Regina Zsuzsánna Reicher. "Nowadays’ Questions of Place Marketing." In 8th FEB International Scientific Conference. University of Maribor Press, 2024. http://dx.doi.org/10.18690/um.epf.5.2024.58.

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The study is based on the assumption that local governments need new guidance in the current global change context. We base our assumption on the fact that the pandemic and the subsequent economic changes have radically altered the external environment of municipalities, which present new challenges, require new marketing management perspectives, and tools to respond. The aim of our research at this stage is to identify and collect the factors and questions that are deemed important by the international researchers of place marketing to discover, identify, and answer in order to provide guidan

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Fratu, Delia. "THE MARKETING MIX - A BASIC TOOL IN THE MANAGEMENT OF THE TOURIST DESTINATION." In Fourth International Scientific Conference ITEMA Recent Advances in Information Technology, Tourism, Economics, Management and Agriculture. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2020. http://dx.doi.org/10.31410/itema.2020.55.

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Kotler's 2002 definition of place marketing is as follows: "Place marketing means designing a site to meet the needs of its target markets. The development of places means the development for a place of a systematic long-term marketing strategy, directed towards the identification and development of the natural and potential attributes of an area”. The elaboration of a marketing mix for the tourist destination is the main tool for marketing planning and for adopting the most appropriate strategies. Given that each tourist destination has its specificity, the marketing mix must contain its own

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Rue, R. W. "Educating engineers for the market place." In IEE Colloquium on Marketing: From an Engineering Perspective. IEE, 1996. http://dx.doi.org/10.1049/ic:19960992.

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Никифорова, Ирина Михайловна. "THE PLACE OF HR BRANDING IN THE COMPANY'S INTERNAL MARKETING SYSTEM." In Социально-экономические и гуманитарные науки: сборник избранных статей по материалам Международной научной конференции (Санкт-Петербург, Октябрь 2021). Crossref, 2021. http://dx.doi.org/10.37539/seh299.2021.98.98.007.

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В статье освещается место HR-брендинга в системе внутреннего маркетинга компании. Дано определение HR-бренда, рассмотрены его структура и основные функции в контексте внутреннего маркетинга, а также роль инструментов внутреннего маркетинга в процессе формирования и продвижения HR-бренда. The article describes the place of HR branding in the company's internal marketing system. The definition of HR brand is given, its structure and main functions in the context of internal marketing are considered, as well as the role of internal marketing tools in the process of forming and promoting HR brand.

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Foroudi, Pantea, Maria Teresa Cuomo, and Mohammad M. Foroudi. "A RESOURCE-BASED VIEW OF A PLACE AS A PLACE BRAND AND PLACE HERITAGE IN ADDITION TO THE INFLUENCE ON PLACE IMAGE AND PLACE REPUTATION." In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.07.03.06.

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Janicic, Radmila. "Strategic Marketing in Education." In Society’s Challenges for Organizational Opportunities: Conference Proceedings. University of Maribor Press, 2022. http://dx.doi.org/10.18690/um.fov.3.2022.23.

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The topic of this paper is theoretical and practical aspect of strategic marketing in the field of education. In the paper is emphasized that the first and the most important step in strategic marketing in education is strategic analysis, with models for analysis of global education’s market place. Implementation of marketing strategies in development of education get new approaches, according to trends on global educational market place. Strategic control is important step in strategic development of educational institutions, through point out on gaps in process of implementation of marketing

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Yilmaz, Emrah Sıtkı, and Hanifi Murat Mutlu. "A Bibliometric Analysis of Digital Marketing Studies." In 6th International Scientific Conference – EMAN 2022 – Economics and Management: How to Cope With Disrupted Times. Association of Economists and Managers of the Balkans, Belgrade, Serbia, 2022. http://dx.doi.org/10.31410/eman.2022.135.

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Studies on digital marketing have a wide place in both national and international literature. The rapid growth in e-commerce transactions brought about by the COVID-19 pandemic, as well as the digitalization applications brought about by the distance economy, reveal new digital-focused research areas for researchers. By conducting a bibliometric analysis of research articles with the keyword “digital marketing” in their abstracts in online “Web of Science” databases, the aim of this study is to provide conceptual and methodological contributions as well as literature support for new resear

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Raporty organizacyjne na temat "Place marketing"

Matenga, Chrispin, and Munguzwe Hichaambwa. A Multi-Phase Assessment of the Effects of COVID-19 on Food Systems and Rural Livelihoods in Zambia. Institute of Development Studies (IDS), 2021. http://dx.doi.org/10.19088/apra.2021.039.

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COVID-19 was declared a pandemic by the World Health Organization in March 2020. The speed with which the pandemic spread geographically, and the high rate of mortality of its victims prompted many countries around the world to institute ‘lockdowns’ of various sorts to contain it. While the global concern in the early months following the emergence of COVID-19 was with health impacts, the ‘lockdown’ measures put in place by governments triggered global socioeconomic shocks as economies entered recessions due to disruption of economic activity that the ‘lockdown’ measures entailed. Data suggest

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Østergaard, Sigrid, and Jessica Aschemann-Witzel. SAVING THE WORLD, ONE PLATE AT A TIME? Aarhus University, 2025. https://doi.org/10.7146/aul.549.

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The PlantPro project aimed at researching the acceleration of an efficient green consumer behaviour transition in the food sector, with a major focus on more plant-rich diets. It is a research project funded by Innovation Fund Denmark which ran from the first of April, 2021 to December, 2024. Social scientists focusing on the food sector from three Danish universities, including Aarhus University, Copenhagen Business School, and the University of Copenhagen, collaborated with 16 partners – sector representatives from large and small companies, retailers, NGO´s, think tanks, and network organis

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Salavisa, Isabel, Mark Soares, and Sofia Bizarro. A Critical Assessment of Organic Agriculture in Portugal: A reflection on the agro-food system transition. DINÂMIA'CET-Iscte, 2021. http://dx.doi.org/10.15847/dinamiacet-iul.wp.2021.05.

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Over the last few decades, the organic agriculture sector has experienced sustained growth. Globally, as well as in the European Union and Portugal, organic production accounts for just under 10% of total Utilised Agricultural Area (UAA) (FiBL, 2019; Eurostat, 2019; DGADR, 2019; INE, 2019; GPP, 2019). This growth has been seen in terms of production, number of producers, amount of retail sales, imports and exports. This article attempts to build on the multi-level perspective (MLP) of the socio-technical (ST) transitions theory by employing a whole systems analysis (Geels, 2018) of organic agr

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Expanding Education Abroad Access for Non-Traditional Learners. The Forum on Education Abroad, 2023. http://dx.doi.org/10.36366/wp.eeaatnl07192023.

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In this paper, we seek to demonstrate the importance of all learners having access to education abroad opportunities, and we highlight the need for resources to make education abroad accessible to and inclusive of all. We are doing so with the diverse experiences that both learners and educators had during the COVID-19 pandemic, when learning was only able to take place in ways considered nontraditional. This paper incorporates survey results, research, literature, and critical analysis. We consider education abroad resources for nontraditional learners through lenses of barriers such as capac

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