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Artykuły w czasopismach na temat „Place marketing”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 25 lipca 2025

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1

Alaux, Christophe, and Léa Boutard. "Place Attractiveness and Events: From Economic Impacts to Place Marketing." JOURNAL OF INTERNATIONAL BUSINESS RESEARCH AND MARKETING 2, no. 4 (2017): 25–29. http://dx.doi.org/10.18775/jibrm.1849-8558.2015.24.3004.

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The research aims at studying the interactions between the concepts of attractiveness, place marketing and events through the prism of image and identity in a medium-long term vision. In a holistic approach, we will study the transversality of the impacts such as social, economic, touristic, effects and the interactions between the image and identity of places. The understanding of what goes beyond short-term economic impact could contribute to foster a long-term attractiveness and an endogenous development.

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2

Andrea, Moretta Tartaglione, and Bruni .Roberto. "Marketing and Management in Places: Trends." International Journal of Management Sciences and Business Research 2, no. 11 (2013): 01–12. https://doi.org/10.5281/zenodo.3441734.

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Three branches of research in terms of “Place” are studied on the basis of a marketing-oriented approach underlining the relevance of the relational network and strategic planning. Place Brand and Place Management are included in the Place Marketing global strategy, identifying a management process that allows local authorities to find a unique strategy to plan the process of value creation in place through the development of network of services and economic activities, with the goal of value creation for the stakeholders of the location.

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Chamard, Camille, and Christophe Alaux. "Place Hospitality: A Way to Understand and Improve Place Marketing Approaches." INTERNATIONAL JOURNAL OF MANAGEMENT SCIENCE AND BUSINESS ADMINISTRATION 4, no. 2 (2018): 7–16. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.42.1001.

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Several articles stressed on the necessity for a territory to work on boosting its attractiveness. Welcoming new publics such as tourists, companies, and households would increase its economic development and thereby its reputation. This vision seems too restrictive today to be unique. Indeed, the concept of hospitality sets itself up as the corollary of place attractiveness. To understand the concept of Hospitality, it is necessary to define its context of using. The interest to consider the concept of Place Hospitality arose along with the integration of territorial development into Place ma

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Rybaczewska, Maria, and Leigh Sparks. "Place marketing and place based loyalty schemes." Journal of Enterprising Communities: People and Places in the Global Economy 14, no. 1 (2019): 42–56. http://dx.doi.org/10.1108/jec-09-2019-0094.

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Purpose This paper aims to investigate place-based loyalty schemes and place marketing. It focuses on the practical issues of implementation and use as perceived by place managers and businesses. Design/methodology/approach The investigation incorporated a three-stage procedure: focus group, quantitative data analysis and semi-structured interviews with place managers and business managers. Findings The study showed wide interest and potential for place based loyalty schemes, acknowledged by all stakeholder groups. The major concerns were practical issues such as complexity, security of data a

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5

Warnaby, Gary, and Dominic Medway. "What about the ‘place’ in place marketing?" Marketing Theory 13, no. 3 (2013): 345–63. http://dx.doi.org/10.1177/1470593113492992.

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6

Hegyi, Fatime Barbara. "Kozma Gábor: Place marketing." Tér és Társadalom 20, no. 2 (2006): 149–52. http://dx.doi.org/10.17649/tet.20.2.1910.

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Hospers, Gert-Jan. "Place marketing in Europe." Intereconomics 39, no. 5 (2004): 271–79. http://dx.doi.org/10.1007/bf03031785.

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8

Kawakita, Makiko, and Yasushi Sonobe. "Art Place as Media:." Japan Marketing Journal 42, no. 4 (2023): 27–38. http://dx.doi.org/10.7222/marketing.2023.019.

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9

Foroudi, Pantea, Suraksha Gupta, Philip Kitchen, Mohammad M. Foroudi, and Bang Nguyen. "A framework of place branding, place image, and place reputation." Qualitative Market Research: An International Journal 19, no. 2 (2016): 241–64. http://dx.doi.org/10.1108/qmr-02-2016-0020.

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Purpose This paper aims to develop a framework that links the concepts of place branding, place image and place reputation. Focusing on the antecedents and outcomes of place branding in the context of an emerging country, namely, Iran, the model further examines critical moderation variables. Design/methodology/approach A qualitative approach was undertaken, comprising face-to-face in-depth interviews with 15 respondents, involved in communicating about their country for various purposes such as encouraging tourism, promoting exports and attracting investments. Based on analysis of the qualita

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10

Govers, Robert. "From place marketing to place branding and back." Place Branding and Public Diplomacy 7, no. 4 (2011): 227–31. http://dx.doi.org/10.1057/pb.2011.28.

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11

Rozhkov, Kirill Lvovich, and Natalya Il’inichna Skriabina. "Places, users, and place uses: a theoretical approach to place market analysis." Journal of Place Management and Development 8, no. 2 (2015): 103–22. http://dx.doi.org/10.1108/jpmd-10-2014-0024.

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Purpose – This paper aims to develop a theoretical approach to place market analysis that aims to identify the ways in which specific places are used and to further enable the identification of distinct segments and products. Design/methodology/approach – Typology construction was chosen as the main study method. Eight polar place demand patterns were classified on the abstract level, using a set of binary variables of spatial behaviour (migration, natural growth and settling). Based on this typology, eight abstract places were deductively described. In conjunction with this deductive study, t

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12

장혜진. "Place Marketing Strategy Considering Context." Journal of Digital Design 15, no. 1 (2015): 763–74. http://dx.doi.org/10.17280/jdd.2015.15.1.073.

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13

Komarov, M. A. "Marketing communications in place promotion." Regional Economics: Theory and Practice 18, no. 10 (2020): 2001–18. http://dx.doi.org/10.24891/re.18.10.2001.

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Subject. This article discusses the marketing aspects of place branding development. Objectives. The article aims to summarize current ideas about communications in place marketing. Methods. For the study, I used comprehensive and systems approaches. Results. The article identifies the main types of motivation that encourage consumer decision-making and substantiates the application of the 7C concept model in order to position the place using the Internet. Conclusions. Developing a place branding, building an umbrella brand model and forming numerous sub-brands based on it are more preferable

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14

Edgar, Timothy, Marian Huhman, and Gregory A. Miller. "Understanding “Place” in Social Marketing." Social Marketing Quarterly 21, no. 4 (2015): 230–48. http://dx.doi.org/10.1177/1524500415607453.

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Critiques of the social marketing literature have suggested the place strategy is a key component within the 4 Ps of the marketing mix that simultaneously has been misunderstood and underutilized. This study sought to conduct a systematic review of the peer-reviewed literature to better understand how place has been conceptualized and operationalized over multiple decades. Application of inclusion criteria resulted in a sample of 84 articles published from 1988 to 2015 representing work in 20 different countries in North America, Asia, Africa, Europe, and Oceania. Content analysis showed that

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15

Sedgwick, Mitchell W. "Marketing minds, markets in place." Journal of the Royal Anthropological Institute 13, no. 4 (2007): 1015–21. http://dx.doi.org/10.1111/j.1467-9655.2007.00470.x.

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16

Foret, Miroslav, and V. Foretová. "Marketing research and place image." Acta Universitatis Agriculturae et Silviculturae Mendelianae Brunensis 54, no. 6 (2006): 239–48. http://dx.doi.org/10.11118/actaun200654060239.

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The paper deals with some problems of the image and identity of two towns (Brno and Zlín) as well as the whole country (Czech Republic). It starts with theoretical explanation of terms place image, identity and culture and its interrelated influences. Than own empirical marketing research of Brno image is presented and compared with theory of marketing communication, especially with the problems of place identity, unified visual style and logo.

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17

ELIHU RUBIN. "Place Marketing: Boosters and Branding." Massachusetts Historical Review 16 (2014): 149. http://dx.doi.org/10.5224/masshistrevi.16.1.0149.

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18

Di Benedetto, C. Anthony. "Marketing Countries, Places, and Place-Associated Brands: Identity and Image." Journal of International Consumer Marketing 34, no. 2 (2022): 231–33. http://dx.doi.org/10.1080/08961530.2022.2028989.

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19

Swanson, Kathryn. "Place brand love and marketing to place consumers as tourists." Journal of Place Management and Development 8, no. 2 (2015): 142–46. http://dx.doi.org/10.1108/jpmd-05-2015-0012.

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Purpose – The purposes of this paper are to outline the theoretical context for the study of brand love in the context of places and to report preliminary findings from an extensive study on place brand love. Design/methodology/approach – Three places were chosen for the research: Orlando, Florida; Minneapolis, Minnesota; and Las Vegas, Nevada. A study sample of 20 consumers engaged in a variety of methodological techniques including semi-structured consumer interviews, volunteer-employed photography and consumer collage creation. Findings – Thirteen primary themes through which participants a

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20

Boisen, Martin, Kees Terlouw, Peter Groote, and Oscar Couwenberg. "Reframing place promotion, place marketing, and place branding - moving beyond conceptual confusion." Cities 80 (October 2018): 4–11. http://dx.doi.org/10.1016/j.cities.2017.08.021.

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21

Nagao, Masanobu, Yoshihiro Yamasaki, and Toshiaki Yagi. "Exploring Acceptance of Strangers in Place Branding Theory:." Japan Marketing Journal 38, no. 1 (2018): 92–107. http://dx.doi.org/10.7222/marketing.2018.031.

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22

Yelistratov, D. "MARKETING AND ITS PLACE IN ENTERPRISE DEVELOPMENT." Visnyk Universytetu “Ukraina”, no. 13 (40) (2025): 65–74. https://doi.org/10.36994/2707-4110-2025-13-40-07.

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The article examines the role of marketing in the development of an enterprise, its main functions and tools. The impact of marketing potential on the competitiveness of enterprises is analyzed, as well as their importance for meeting consumer needs. The relationship between marketing and marketing potential. Modern marketing and its influence on the development of enterprises. Current trends in marketing are highlighted. The main objective of the article is to understand the role of marketing in the enterprise in the current market, in the conditions of changes accompanied by globalization, t

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23

Muñiz Martínez, Norberto, and Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, no. 2010 (December 1, 2010): 123. http://dx.doi.org/10.18002/pec.v0i2010.767.

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En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, la cual se concibe dentro de un enfoque más amplio de dirección estratégica, y que engloba la transformación física con el urbanismo, las infraestructuras y los aspectos sociales. Este proceso estratégico finaliza con la creación de una comunicación urbana a través de elementos como lemas y logotipos. Se estudia la evolución general del énfasi

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Muñiz Martínez, Norberto, and Miguel Cervantes Blanco. "Marketing de ciudades y "Place Branding"." Pecvnia : Revista de la Facultad de Ciencias Económicas y Empresariales, Universidad de León, Monogr (December 1, 2010): 123. http://dx.doi.org/10.18002/pec.v0imonogr.767.

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En esta investigación se analiza el marketing de ciudades en el marco de las marcas territoriales o place branding. Se estudia el concepto de la identidad como referencia de partida a partir del cual desarrollar una estrategia de comercialización urbana, la cual se concibe dentro de un enfoque más amplio de dirección estratégica, y que engloba la transformación física con el urbanismo, las infraestructuras y los aspectos sociales. Este proceso estratégico finaliza con la creación de una comunicación urbana a través de elementos como lemas y logotipos. Se estudia la evolución general del énfasi

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25

Metaxas, T. "Implementing place marketing policies in Europe." International Journal of Sustainable Development and Planning 1, no. 4 (2007): 399–418. http://dx.doi.org/10.2495/sdp-v1-n4-399-418.

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26

Treutz, Ágnes. "Consumer satisfaction in the place marketing." Annals of Marketing Management & Economics 5, no. 1-2 (2019): 79–90. http://dx.doi.org/10.22630/amme.2019.5.1-2.7.

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The consumer satisfaction is under perspicacious examination, where the basic models will be presented in connection with consumer satisfaction. The study will also touch on the satisfaction models in the place marketing. One important target group of the place marketing is the local residents, and it is becoming more and more important to maintain them, and gain new potential residents. In case satisfaction emerges in the residents, we can maintain them locally, creating a loyal consumer group. Reputation or having personal experiences towards local events or tuition institutions could be ext

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27

Niedomysl, Thomas, and Mikael Jonasson. "Towards a theory of place marketing." Journal of Place Management and Development 5, no. 3 (2012): 223–30. http://dx.doi.org/10.1108/17538331211269639.

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28

Budovska, Veronika. "Handbook on place branding and marketing." Scandinavian Journal of Hospitality and Tourism 18, sup1 (2018): S107—S109. http://dx.doi.org/10.1080/15022250.2018.1502094.

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Witkowski, Terrence H. "History's Place in the Marketing Curriculum." Journal of Marketing Education 11, no. 2 (1989): 54–57. http://dx.doi.org/10.1177/027347538901100209.

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MADSEN, HENRIK. "Place-marketing in Liverpool: a review." International Journal of Urban and Regional Research 16, no. 4 (1992): 633–40. http://dx.doi.org/10.1111/j.1468-2427.1992.tb00201.x.

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Page, Stephen J., and Rachel Hardyman. "Place marketing and town centre management." Cities 13, no. 3 (1996): 153–64. http://dx.doi.org/10.1016/0264-2751(96)00002-9.

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Linina, Iveta, and Gita Jansevica. "PLACE MARKETING IN PLANNING SUSTAINABLE DEVELOPMENT." ENVIRONMENT. TECHNOLOGIES. RESOURCES. Proceedings of the International Scientific and Practical Conference 1 (June 13, 2023): 108–15. http://dx.doi.org/10.17770/etr2023vol1.7208.

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Research background: Municipalities, as part of the public sector, have to use various methods to achieve their goals, including the ones that are indispensable for successful entrepreneurship. Local authorities plan, manage and control events of public importance. These activities must be in line with national policies and accepted in their development documents. It is logical for municipalities to formulate and communicate their strategies and spatial development perspectives to the public. The improvement of a sustainable development strategy is especially important because the administrati

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33

La, Suna. "Consumer Responses to Retro Marketing Applied to Consumer Places - Focusing on Place Nostalgia and Place Attachment." Journal of Marketing Management Research 23, no. 4 (2018): 25–58. http://dx.doi.org/10.37202/kmmr.2018.23.4.25.

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Rosenbaum, Mark S., Carol Kelleher, Margareta Friman, Per Kristensson, and Anne Scherer. "Re-placing place in marketing: A resource-exchange place perspective." Journal of Business Research 79 (October 2017): 281–89. http://dx.doi.org/10.1016/j.jbusres.2017.01.009.

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Alexander, Bethan. "Commercial, social and experiential convergence: fashion’s third places." Journal of Services Marketing 33, no. 3 (2019): 257–72. http://dx.doi.org/10.1108/jsm-04-2018-0116.

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Purpose This paper aims to examine the third-place phenomenon, within a fashion context, through the theoretical lens of servicescape and experiential retailing. It identifies third places’ typologies, evolution and adoption and explores the opportunities third places offer to retailers when attempting to connect better with consumers. Design/methodology/approach Taking a qualitative approach, research was conducted using secondary data sources, observation of 98 retail stores and the shopping-with-consumers technique with 42 informants. Manual thematic analysis and magnitude coding was conduc

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36

Boisen, Martin, Peter Groote, Kees Terlouw, and Oscar Couwenberg. "Patterns of place promotion, place marketing and/or place branding in Dutch municipalities." Place Branding and Public Diplomacy 14, no. 2 (2017): 78–88. http://dx.doi.org/10.1057/s41254-017-0083-5.

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Kobayashi, Tetsu. "Place Branding in the Age of the New Normal:." Japan Marketing Journal 41, no. 1 (2021): 29–40. http://dx.doi.org/10.7222/marketing.2021.030.

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Rozhkov, Kirill, Konstantin Khomutskii, Robert Romanowski, and Norberto Muniz-Martinez. "Place overbranding and how to prevent it." Qualitative Market Research: An International Journal 23, no. 4 (2020): 979–99. http://dx.doi.org/10.1108/qmr-12-2017-0180.

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Purpose This paper aims to present concepts and tools for developing place branding that protects places from overbranding, redundant promotion and excessive tourism. Design/methodology/approach The concept of a product-based place brand that reflects local ways of life and local identities was introduced. A combination of projective, typological and narrative methods was applied. Three focus groups composed of future place managers were held in three countries (N = 27) to develop place brand vocabularies and typologies of verbal characteristics of abstract places as products for internal user

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Hae, Laam. "Traveling Policy: Place Marketing and the Neoliberal Turn of Urban Studies in South Korea." Critical Sociology 44, no. 3 (2017): 533–46. http://dx.doi.org/10.1177/0896920517698539.

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This paper examines how South Korean policy field in the 1990s adopted Western style place-marketing strategies, and put them into practice as cultural revitalization programs of different Korean cities. The emergence of place marketing in Korea as a new paradigm for local growth stems from Korea’s transition from a developmental to a post-developmental system, which was a conjunctural outcome of democratization, neoliberalization and administrative decentralization of the early 1990s. This paper interrogates how place marketing traveled from the West to Korea in this context. In particular, i

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Skandalis, Alexandros, John Byrom, and Emma Banister. "Spatial taste formation as a place marketing tool: the case of live music consumption." Journal of Place Management and Development 10, no. 5 (2017): 497–503. http://dx.doi.org/10.1108/jpmd-01-2017-0009.

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Purpose The aim of this paper is to explore how spatial taste formation and the interrelationships between place and taste can inform the development of contemporary place marketing and/or place management strategies. Design/methodology/approach The paper draws on previous research conducted within the context of live music consumption and, in particular, within live musical spaces such as festivals and concert halls. Findings This paper illustrates how spatial taste formation can inform the development of topographies of taste which focus on the creation of field-specific experiences. It also

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41

Foroudi, Mohammad Mahdi, John M. T. Balmer, Weifeng Chen, Pantea Foroudi, and Paschalia Patsala. "Explicating place identity attitudes, place architecture attitudes, and identification triad theory." Journal of Business Research 109 (March 2020): 321–36. http://dx.doi.org/10.1016/j.jbusres.2019.12.010.

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Vozņuka, Jekaterina. "Place Marketing Strategy of Latgale Region Development." Regional Formation and Development Studies 6, no. 1 (2022): 171–82. http://dx.doi.org/10.15181/rfds.v6i1.2340.

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In this paper the author has developed place marketing strategy model for Latgale region that could be used as the base for working out programs of social and economic development. The author defines essence and specific of the marketing places conception, analyses Latgale region as marketing object based on segmentation and research of target markets. Interrogatory methods were used to investigate target audience of the region. The results of analysis of Latgale region and the results of the research of its target markets became empirical base for Latgale region place marketing strategy model

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Khatimah, Betty Nur, Rahmi Yuliana, and Muliawan Hamdani. "Peningkatan Penjualan di Market Place Shopee Pada Era Digitalisasi." EconBank: Journal of Economics and Banking 5, no. 2 (2023): 293–301. http://dx.doi.org/10.35829/econbank.v5i2.340.

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This research aims to determine the influence of online marketing, marketing strategies and digital marketing on increasing sales. The sample in this study was 100 respondents who were permanent product sellers who sold their products on the Shopee marketplace. Multiple Linear Regression Analysis was used to analyze the data in this research. The research results show that online marketing and digital marketing have a positive effect on increasing sales. This means that better management in online marketing and good digital marketing can increase sales in the Shopee market. Meanwhile, marketin

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Kıyat, Gül, Halil Şimşek, and Bünyamin Özgüleş. "Place and Importance of Health Services Marketing in Other Marketing Branches." Health Care Academician Journal 4, no. 3 (2017): 147. http://dx.doi.org/10.5455/sad.13-1499888421.

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Kalyan, Ettela. "IMPORTANCE OF GOOGLE SEARCH ENGINE MARKETING IN EVOLVING DIGITAL MARKETING PLACE." International Journal of Engineering Applied Sciences and Technology 6, no. 10 (2022): 131–35. http://dx.doi.org/10.33564/ijeast.2022.v06i10.016.

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In recent years, promotional strategies all over the world have experimented with improved models to reach out to potential customers. Search engine marketing is one of the most promising and widely used techniques. The goal of this research is to explore into the advantages of adopting search engine marketing techniques in Google, the most prominent search engine. This study assesses behavioral patterns of the customers to collect the data about their perception towards digital marketing. This research also discusses how to develop approaches for effectively promoting and optimizing websites

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Md., Dipu, and Arien Nazir S.A.Md. "Unraveling the Factors that Contribute to Successful Place Marketing: A Comprehensive Analysis of Place Marketing Practices in Bangladesh." International Journal of Innovative Science and Research Technology 8, no. 2 (2023): 1937–39. https://doi.org/10.5281/zenodo.7723023.

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Place marketing is a crucial factor in attracting investments, tourism, and business opportunities in any country. In Bangladesh, place marketing has been given limited attention in the past, which has resulted in a lack of investment and tourism opportunities. The objective of this study is to identify the success factors of place marketing in Bangladesh by examining the current place marketing practices. This research adopted a mixed-methods approach, combining qualitative and quantitative data collection methods. The study found that the key success factors of place marketing in Bangladesh

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Sazhina, A. I., Yu G. Kuzmenko, and I. Yu Okolishnikova. "STUDY OF THE MEGA EVENTS ORGANIZATION INFLUENCE ON REGIONAL RESIDENT'S LOYALTY AS AN ELEMENT OF PLACE MARKETING." Bulletin of Udmurt University. Series Economics and Law 31, no. 2 (2021): 215–20. http://dx.doi.org/10.35634/2412-9593-2021-31-2-215-220.

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Nowadays the organization of mega events is one of the strategic tools for place marketing that brings many tangible and intangible benefits for the places. Despite the growing interest in mega events as a tool for place marketing, there are still many questions regarding the impact of these events on the attractiveness of places. Many researchers around the world agree that the assessment of only economic effects is not sufficient, since it excludes the assessment of intangible benefits from the implementation of such events. The analysis of the impact of various mega events on the destinatio

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Samuel, Anthony John, Gareth Reginald Terence White, Ken Peattie, and Robert Thomas. "Social Enterprise Places: A Place-Based Initiative Facilitating Syntactic, Semantic and Pragmatic Constructions of Legitimacy." Journal of Macromarketing 42, no. 1 (2021): 51–70. http://dx.doi.org/10.1177/02761467211040765.

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Social Enterprises are becoming a significant force of social as well as economic good despite facing many difficulties that are brought about by their unique characteristics. Chief among these is the question of their perceived legitimacy that impinges upon their ability to gain funding, acquire contracts and appear as capable organisations to potential partnering institutions. This study explores the means by which Social Enterprises are legitimized through participation in the Social Enterprise Place (SEP) programme in the UK. By examining the Boundary Objects (BO) that span the intersectio

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박배균. "Place Marketing and Territorialization of Place: A Critique of the Essentialist Notion of Place." Journal of the Economic Geographical Society of Korea 13, no. 3 (2010): 498–513. http://dx.doi.org/10.23841/egsk.2010.13.3.498.

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Sevin, Efe. "Places going viral: Twitter usage patterns in destination marketing and place branding." Journal of Place Management and Development 6, no. 3 (2013): 227–39. http://dx.doi.org/10.1108/jpmd-10-2012-0037.

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