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Rozprawy doktorskie na temat „Product country of origin”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Schaefer, Anja. "The impact of country of origin on product evaluations." Thesis, University of Buckingham, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.395104.

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Cöster, Fredrik, Vidar Hwang, and Johan Svensson. "Country of origin : Does it really matter in the current globalization?" Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-44044.

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COO is a construct that refers to the country which a consumer associates a certain product or brand as being its source, regardless of where the product is actually produced. Scholars like Magnusson et al. (2011) argue that COO is a salient cue in consumers’ product evaluation and purchase intention. In contrast, Usunier (2006; 2011) and Samiee (2010) criticize the COO effect, by explaining that due to multinational production, integrated worldwide supply chains and global branding there are other cues that have become more salient in consumers’ decision- making process. The purpose of this t

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Sui, Cong. "EFFECTS OF COUNTRY OF ORIGIN, COUNTRY ANIMOSITY AND FOREIGN PRODUCT USAGE EXPERIENCES ON PRODUCT JUDGEMENT: A STUDY OF CHINESE CUSTOMERS." Scholar Commons, 2014. https://scholarcommons.usf.edu/etd/5135.

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An experiment was conducted to test hypotheses the country-of-origin, country animosity and product usage experience jointly determine the intention of product purchase. One hundred and seventy Chinese students participated in the experiment and responded to advertisements designed to promot laptop computers manufactured in Germany, Japan, India and the Philippines. Regression analysis results indicate that general product purchase intentions were significantly influenced by participants' pre-existing COO and CA perceptions. The interaction effects between COO, CA and product usage experience

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Jonsson, Mimmi, and Öztürkmen Madeleine Lindgren. "Country of Origin : En produkt- eller varumärkesstrategi?" Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-19298.

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Syftet med denna uppsats är att kartlägga användningen av Country of Origin och dess relevans på den globala marknaden genom att undersöka om en landsimage kan relateras till varumärke istället för produkt. Uppsatsen har en deduktiv ansats då den grundar sig på tidigare teori inom området Country of Origin, positionering samt varumärkesstrategier. En kvalitativ undersökning i form av djupintervjuer med valda företag genomfördes för att kunna besvara uppsatsen syfte. Slutsatserna till uppsatsen är att Country of Origin inte längre är en relevant strategi eftersom varumärkets landsimage är mer r

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Renkema, Marije, and Elio Schöfer. "Investigating the country of origin effect on consumers’ perception regarding consumer products – the case of India." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-25702.

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The purpose of this research was to investigate the country of origin effect on consumers’ perception regarding consumer products from India. Indian consumer products are not well known in Europe and other Western countries. Therefore this research is focusing on the expectations consumers have about a certain product from a certain country and not on the experience. In order to understand those expectations, four interviews were conducted on potential Western European consumers. Those interviews were analysed using a framework which consists of a combination between a country of origin effect

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Motsi, Terence. "The Influence of National Stereotypes on Country Image and Product Country Image: A Social Identity and Consumer Culture Theory Approach." Cleveland State University / OhioLINK, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=csu1472244770.

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Hansson, Frida. "Att marknadsföra ett företag med hjälp av nationalitet : En studie i hur marknadsföring och varumärkesbyggande med fokus på nationalitet fungerar och uppfattas." Thesis, Uppsala universitet, Institutionen för informatik och media, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-144348.

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Abstract Title: To Market a Company with the Help of Nationality – A study in how marketing and branding works and is being perceived when it focuses on nationality Author: Frida Hansson Subject: Media and Communication Studies C Period: Fall semester 2010 Length: 38 pages Tutor: Else Nygren Aim: Companies and various corporations are always on the hunt for the next big thing in marketing. One idea to market themselves and give them a chance to separate themselves from the cluster of companies aspiring to take your costumers away could be to market themselves with nationality. To investigate w

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Tseng, Ting-Hsiang. "Explaining the Product-Specificity of Country-of-Origin Effects : The Role of Typicality." Thesis, City University London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.511771.

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This research works to understand the various discrepancies in the acceptability of different products from a single country. The concept of product typicality holds promise for this direction. Specifically, this project is particularly interested in the role of typicality in COO effects. Additionally, this study focuses also on the role of typicality among ethnocentric consumer images toward domestic products and consumer attitudes toward disliked foreign products as well as the role of typicality among certain consumer-related and product-related contingent variables, such as the consumer ne

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Gao, Yuze. "Chinese Consumers' Evaluation of Domestic and Foreign Products: The Roles of Country of Origin and Product Usage Experience." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4892.

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Although COO has been a topic of central interest in international marketing research, most work has focused on consumers in western countries. The concept of product usage experience, though often implied in COO research, has yet to be investigated more directly and explicitly. The goal of the study is to examine the relationships among COO perceptions, product usage experience and purchase intention among Chinese consumers. The study examined two kinds of product usage experiences (usage variety and frequency) pertaining to products (products in general and laptop computers in specific) made

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Bourk, Margaret P. (Margaret Pearl) Carleton University Dissertation Management Studies. "A comparison of English and French Canadian ethnicity effects on country-of-origin product evaluation." Ottawa, 1992.

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Chau, Kim-Hoa, and Neringa Kudevičiūtė. "Beauty Made in China : Country of Origin Effect on Consumers’ Attitudes towards Chinese Cosmetics." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-36447.

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Background: The emergence of global markets has created new hurdles for managers of international companies, yet provided with opportunities to take advantage of country of origin and transmit product information via “Made in” label. For many years China has been perceived negatively for a number of reason, though Chinese cosmetics is a new venture for the emerging economy. Purpose: The purpose of this study is to widen the current knowledge of country of origin in the cosmetics industry. The aim was to explore the underlying reasons in the attitude formation of female European millennials to

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Phuengsuktechasit, Phatnaree, and Pavinee Buaman. "Influence of Country of Origin on Thai consumer attitude and purchase intention toward skincare products." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12595.

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Shahzad, A. "The effects of country-of-origin image on consumer product involvement : a Pakistani university teachers' perspective." Thesis, University of Salford, 2014. http://usir.salford.ac.uk/33202/.

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This study aims at investigating the consumer behaviour (of University teachers) in Pakistan with reference to the effects and association of country-of-origin (COO) image on consumer product involvement. In order to have in-depth insights, the construct of COO-image is studied in terms of the country’s economic development and in a certain product category. The study explores the effects and association of the two phenomena. Furthermore, the effects of the COO-image in terms of country’s economic development and COO-image in a product category on low and high consumer product involvement are

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Svensson, Elin, and Amanda Karlsson. "The Swedish Country of Origin Effect : The influence of the Swedish country image on brands promotion strategy." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-106076.

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The purpose of this thesis is to explore how the country image influences Swedish brands in their promotion strategy. The thesis will explore what underlying factors come to influence the country of origin effect in the brands promotion and which cues are used when communicating their origin with consumers. To address the purpose of the thesis, the following question will be answered: How does the country of origin influence Swedish brands in their promotion strategy?In regard to the research question and purpose, the theoretical framework includes previous studies related to different dimensi

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Luo, Dan, and Hao Yang. "Who cares about Country of Origin product image? : a study of Chinese consumers' perception of Swedish furniture & home-decoration products." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-388559.

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Background: The sociodemographic characteristics of consumers, as important determinants of consumer behavior, has not received much attention in research on Country of Origin (COO) effect. In practical, the rapid progress of urbanization in China has brought great demand in the furniture and home-decoration market. Sweden has variety of world-famous furniture and home-decoration brands and most of these have established business in China. There has rarely been research on Chinese consumers’ perceptions of Swedish furniture and home-decoration brands. Purpose: The purpose of this study is to i

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Schneller, Benedikt, and Jake James Swanson. "Country of Origin within the consumers' decision-making process." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-39555.

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Background Country of origin (COO) has developed over the years and so has the definition, from the manufacturing COO and has now developed more into the COO of the brand. This development has led to a gap in research surrounding COO effects in combination with the decision-making process. Purpose The purpose of this study was to understand and explore which product information cues COO effects, along with how these cues influence the consumer's cognitive decision-making process. Leading to recommendations for companies, of how they can then use these effects in their favour. Method An interpr

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Ronsini, Neto Mário José. "Country of origin effect: evidences from European consumers' of a Brazilian fashion brand." reponame:Repositório Institucional do FGV, 2016. http://hdl.handle.net/10438/17743.

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Submitted by Mario Jose Ronsini Neto (mariojrneto@hotmail.com) on 2017-01-12T16:22:17Z No. of bitstreams: 1 MPGI Thesis - Mario Ronsini - Final Version.pdf: 2426949 bytes, checksum: 08cb868c82e05a1ed595d1159d1f46f0 (MD5)<br>Rejected by Josineide da Silva Santos Locatelli (josineide.locatelli@fgv.br), reason: Boa tarde Mário, Apenas uma correção deve ser feita no seu trabalho, você alterou o título, favor corrigir e postar novamente. O tema do seu trabalho foi registrado assim: COUNTRY OF ORIGIN EFFECT: EVIDENCES FROM EUROPEAN CONSUMERS' EVALUATION OF A BRAZILIAN FASHION BRAND Po

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Vaikoontapan, Paisan, and Waraporn Srisanguansat. "Attitude of Thai customers toward the country of origin in low involvement product (Case study of chocolate)." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-10450.

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Lantz, Garold. "The country-of-origin effect and social identity, the ways an individual's national identity affects product preferences." Thesis, National Library of Canada = Bibliothèque nationale du Canada, 1998. http://www.collectionscanada.ca/obj/s4/f2/dsk2/ftp03/NQ32882.pdf.

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Abraham, Villy. "Towards a fuller understanding of consumer animosity and purchase involvement." Thesis, University of Manchester, 2012. https://www.research.manchester.ac.uk/portal/en/theses/towards-a-fuller-understanding-of-consumer-animosity-and-purchase-involvement(2164f2a9-4998-49e8-9f43-1fdc2de5b111).html.

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The effects of consumer involvement on product choice have been studied extensively. However, to the knowledge of the researcher of this work, no study has examined whether consumers become more involved with a product choice when it is associated with a country towards which they harbour feelings of animosity. Hence, this work examines whether feelings of animosity increase consumers' level of purchase involvement. This is a cross-cultural investigation conducted in the context of the Holocaust. 340 Israeli and British Jews took part in this experimental research. Structural equation modeling

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Ding, Qing Shan. "The effects of country of origin, consumer ethnocentrism and consumer animosity on product preference and willingness to buy." Thesis, De Montfort University, 2013. http://hdl.handle.net/2086/9018.

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This study's primary aim is to explain Urban Adult Chinese Consumers' preference between foreign and Chinese products. It examines how Country of Origin (COO), Consumer Ethnocentrism (CE) and Consumer Animosity (CA) influence Urban Adult Chinese Consumers' product preference and willingness to buy. The existing knowledge is divided on this issue. By reviewing the relevant literature, it is clear that there are two completely different approaches of investigating the impact of COO on Chinese consumers. The researcher of this current study classified the two opposing methods as 'the simplistic a

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Persson, Annika. "Made in Sweden : - a study of French consumers' perception of Swedishness in Swedish companies, brands and products." Thesis, Växjö University, School of Management and Economics, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:vxu:diva-5035.

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<p><strong>Background: </strong>This study will be beneficial for Swedish companies that wish to enter the French market and will also benefit companies in France that have something to do with Sweden or that are playing on the Swedish origin. The outcome of this study will give a perspective on Swedishness in Swedish companies, brands and products with French consumers.References to places and countries such as French wine, Hollywood movies, and Russian roulette are examples of how the origin of countries can create associations influencing consumers' product evaluation and buying behaviour.

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Andersson, Simon, and Gustaf Persson. "The Country-of-Origin Effect in the Personal Care Market : A study on Swedish consumers’ perception of Chinese products." Thesis, Högskolan i Gävle, Företagsekonomi, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-29315.

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Title: The Country-of-Origin Effect in the Personal Care Market Level: Final assignment for Bachelor’s Degree in Business Administration Author: Simon Andersson and Gustaf Persson Supervisor: Jonas Kågström Date: 2019 – January Aim: The study aims to analyse Swedish consumers’ perceptions on the Country-of-Origin effects regarding Chinese products. Method: The study is based on a quantitative method. The data collection was done with a questionnaire with a deductive approach. The empirical data was collected through a web survey which was published on social media e.g. Facebook and LinkedIn.

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Tang, Li Chun, and 湯立群. "Country of Origin And Product Information Characteristic Moderated by Product Category." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/04599845477003704563.

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Chen, I.-Jou, and 陳依柔. "Effects of country-of-origin and reverse country-of-origin between product beliefs and destination image." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/7e6m5s.

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碩士<br>國立中興大學<br>行銷學系所<br>101<br>The purpose of this study was to explore and examine causal relationships between consumers'' product beliefs, brand attitude and South Korea’s destination image which are represented by two structural models. Quantitative data regarding sample members’ product evaluation of mobile phone or entertainer performance, destination image of South Korea were collected from Taichung International Travel Fair. Two samples consisted of 182 and 184 respondents respectively for functional and hedonic product types were obtained through a combination of purposive

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Yang, Tzyy-Shiuan, and 楊子萱. "Country of Origin Effects on Product Evaluations：Relevance of Country of Origin, Bias Awareness, and Involvement Levels." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/75768182138795531843.

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碩士<br>臺灣大學<br>商學研究所<br>98<br>The present research composed by two studies investigated how consumers with differential involvement and with different bias awareness would base their evaluations of the products with differential country of origin (COO) relevance on valence of COO images. It also examined whether consumers would correct their judgments of the COO-irrelevant products by subtracting COO effects. COO valence effects on product judgments were shown under low involvement conditions regardless of people’s awareness of COO influences and COO-relevance of the target products. High-invol

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Huang, Pei-Yi, and 黃佩誼. "UNDER PRODUCT CATEGORIES, THE IMPACT OF BRAND COUNTRY-OF-ORIGIN, COUNTRY-OF-MANUFACTURE ,AND COUNTRY-OF-ASSEMBLY ON CONSUMER’S PRODUCT EVALUATION." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/94581045319082629398.

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碩士<br>大同大學<br>事業經營學系(所)<br>96<br>The development of communication and transportation in twenty or thirty years recently, the progress by a wide margin of propagating in knowledge, network science and technology, enterprises are multi-nation, financial internationalization, and digging the factor of getting up of the emerging nation, the industry is closer and closer. In order to have more advantages, the company will make or assemble the most competitive goods in different countries all over the world separately. Facing this kind of products, consumers who are in situations that quality an

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"Biases in product evaluation: an anatomy of country of origin effects." Chinese University of Hong Kong, 1990. http://library.cuhk.edu.hk/record=b5886550.

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Wai-kwan Li.<br>Thesis (M.Phil.)--Chinese University of Hong Kong, 1990.<br>Bibliography: leaves 31-38.<br>Abstract --- p.vii<br>Introduction --- p.1<br>Boundary of Country of Origin Effects --- p.2<br>Involvement level for making buying decisions --- p.2<br>Information amount --- p.4<br>Interaction effect of involvement level and information amount --- p.5<br>Cognitive Processes of Stereotypic Evaluation --- p.7<br>Cognitive elaboration hypothesis --- p.7<br>Encoding hypothesis --- p.9<br>Polarization hypothesis --- p.10<br>Attribute hypothesis --- p.10<br>Summary representation hy

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游純瑜. "The effect of country of origin information moderated by product category." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/70032732545226575320.

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Anwar, Samsul, and 安華山. "Effect of Country Image, Ethnocentrism and Country of Origin on Purchase Intention an Electronic Product." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/75461927814126177638.

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碩士<br>國立臺南大學<br>科技管理研究所碩士班<br>99<br>Most of developing and especially underdeveloped countries have the problems with the economic growth because they face the problems of finding the market for their products. Developed/advanced countries such as the United State or Japan have gained the advantages of home country bias. A consumer prefers to buy the products from the developed countries rather than developing or underdeveloped countries. The gaps between developed countries and developing/underdeveloped countries are very big. A study of country of origin effects has been begun since the 1960

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Wang, Sheng Feng, and 王世峰. "The Effects of Country-of-Origin Effect, Product Knowledge and Product Involvement on Consumers' Purchasing Intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/96622498539492581204.

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碩士<br>大葉大學<br>國際企業管理學系碩士班<br>96<br>When many industries globalized , consumers can buy variety of products where from different countries, meanwhile, consumers’ intention may change when image of different countries of origin come to consumers’ mind when the country of origin and consumers’ purchase intention will be changed with the product knowledge and involvement change. In this study, the country of origin effect is independent variables that examines the impact on the consumers’ purchase intention, and the product knowledge and involvement are moderate effects. Our samples are from north

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Chin, Vena, and 陳維娜. "The Effect of Involvement, Product Knowledge and Country of Origin Image on Purchasing Intention in Agricultural Product." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/81271253760883172298.

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碩士<br>國立中興大學<br>應用經濟學系所<br>105<br>According to the Council of Agriculture, Executive Yuan R.O.C (2016), the annual food consumption per capita in Taiwan is dominated by fruit. Taiwanese liked to eat fruits, the annual amount of fruit consumption of about 70 billion New Taiwan Dollars, Council of Agriculture chief Su Jia-Chyuan (2007) said. Obviously fruit in food consumption is very important items. The objective of this study was to investigate the consumer''s purchase intention for product knowledge, involvement and country of origin image. In this study, the consumer as the resea

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Liang, Chiung-wen, and 梁瓊文. "THE INFLUENCE OF NEW PRODUCT CHARACTERISTICS, CHANNEL PATTERNS AND COUNTRY-OF-ORIGIN EFFECTS ON NEW PRODUCT DIFFUSION." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/6y589b.

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碩士<br>大同大學<br>事業經營學系(所)<br>95<br>Along the tunnel of history, it’s not difficult to find that humans have constantly been “innovative”; from the four big Chinese inventions to the American Declaration of Independence, even Einstein’s theory of relativity, Ang Lee’s Crouching Tiger, Hidden Dragon and Wang Jien Ming’s Sinker, etc, are all innovations in technology, politics, and humanity. Higgins (1995) thinks that innovation will create extreme values towards individuals, groups, organizations, or society in general; it is as the secret to competitive advantage; moreover, Cooper (1984) points o

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Chen, June-Shi, and 陳仲熙. "The Influences of Product Knowledge and Country of Origin Image on Consumer Satisfaction." Thesis, 1998. http://ndltd.ncl.edu.tw/handle/55614774462222970054.

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碩士<br>國立政治大學<br>國際貿易學系<br>86<br>The research investigated the differential impact of country of origin on product expectation and satisfaction when consumers have different levels of product knowledge. An experiment with a factorial design was conducted for the empirical test. The product used in the experiment was cotten material. Product expectation, perceived product performance, disconfirmation , consumer satisfaction, objective product knowledge of the cotten material were measured.

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Gudero, Firew Kifle. "The effect of country of origin of a product on consumers' buying behavior." 2009. http://digital.library.okstate.edu/etd/Gudero_okstate_0664M_10271.pdf.

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Tse-Lung, Hsieh, and 謝哲倫. "A Study of Relationships among Country-of-Origin,Customer Equity and Product Attractiveness." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/92696843725862860947.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>99<br>As technology advances and the competitive environment has greatly changed, increasingly severe; industry did not dare raise interest in the business of one of the important factors: the causes of product appeal, including the consumers country of origin image and customer rights and interests, especially in this environment has changed the international Rapidly, consumer awareness and customer interest in the country of origin also have meaning there are different perceptions of the past, so the impact on product appeal, should be re-discussed and clarified.

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Chan, Po-Hsiang, and 詹博翔. "Relationship among Impression of the Country of Origin,Product Familiarity and Consumer Attitudes." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/86779727095890606917.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>100<br>Mobile phones have become widely prevalent and necessary according to the re-cent popularity. Especially smart phones which are indispensable to young population take advantage of fashion trends and social status attracting customers based on creative marketing and successful branding. Therefore, this study is implemented questionnaire survey and focused on mobile phone consumers in this study. This study is discovered the relationship among impression of original country which is as independent variable, product familiarity which is as dependent variable

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Saraiva, Lucénio Vinicius Rodrigues de Almeida. "Understanding the country of origin effect : the case of Portugal." Master's thesis, 2016. http://hdl.handle.net/10400.14/21716.

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Nowadays, the panorama of international markets reflects an extremely competitive market, with many available products that stand out due to their quality, durability and diversification. Consequently, the process of evaluating products is increasingly more complex, due to the number of factors taken into account in the process. The country of origin effect is one of those factors. The image of a country is directly associated with the country of origin effect and it can be shaped by the behaviour and habits of its society, the performance of its business sectors on international market

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Huang, Kuan-Chieh, and 黃冠傑. "The Impacts of Country-of-Origin and Country-of-Consumption Image on Perceived Product Attitude and Purchase Intention." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/07036480380790276842.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>98<br>Country-of-origin (COO) effects is broadly explored and investigated in the literature, the concept furnishes consumptions with only supply-side information from a manufacturer’s view. As global reconfiguration of value chain rises and MNCs expands their production activity across the border, country-of-origin seems loosing its premium on product evaluations. From consumptions’ perspective, we propose a new concept, country-of-consumption (COC) is not only to compensate for the demand-side information insufficiency of COO , but also to offer negative COO count

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Chen, Hsiao-Ju, and 陳効如. "The Effects of Country-of-Origin Image on Product Evaluation: The Moderators of Consumer Motivation and Product Information." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/76641947502670857918.

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碩士<br>東海大學<br>國際貿易學系<br>99<br>The Country-of-Origin (COO) effect has been studied for decades, and many researchers have proven the existence of the COO effect in consumer behavior. Therefore, how to adopt different marketing strategies on different types of consumers, in order to deal with the bias of consumer behavior from the COO effect, is a very important subject. In this study, a 2(COO image)×2(consumer motivation)×2(product information) experimental design is utilized in order to understand the impacts of COO image on product evaluations; we also examine the moderating roles of the leve

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WU, CHEN-WEI, and 吳俊緯. "The impact of product category and Country-of-Origin on price sensitivity-The moderating effect of product knowledge." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/68244663396932060022.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>97<br>Due to the affect of the Financial Tsunami, we can saw that many manufacture take advantage of price war or free gift to attract purchase intention of consumer. But price is a critical factor in regard to Profit rate ability and market share of brand. Manrai (1993) refer if product price go down, consumer may worried if quality was affected , it may damage brand image. Besides if we have any factor that let consumer that price is not exclusive consideration or non-discount time have consume behavior. It is major issue of this study. The purpose of the study

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Teng, Ying Chieh, and 鄧英傑. "The Impacts of Country-of-Origin Effect and Product Benefits on Consumers' Purchasing Intention." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/02068219210463969329.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>96<br>A discussion on the effect of country-of-origin effect and product benefits on the consumer’s buying intention has always been a major topic of the literature on marketing. Inferred from previous studies, consumers mostly have preconceived opinions on the image of each country, and they seem to have different evaluations of products manufactured by different countries. In addition to the country-of-origin effect, consumers may evaluate the value of a product based on its benefits. The influence of such an evaluation deserves to be discussed and understo

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Fan, Hsyang Yun, and 韓德益. "An Empirical Study of Person''s Attribute and Image of Country- of -Origin Product." Thesis, 1995. http://ndltd.ncl.edu.tw/handle/07839204288970482305.

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Wu, Yi-Fang, and 吳宜芳. "The Influence of Beer Product Attributes on Purchase Intention-Country of Origin as Moderator." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/50850338938160819722.

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碩士<br>元智大學<br>企業管理與服務科學學程<br>99<br>With the open policy to increasing international trades, dazzling products are sold in the domestic markets. In the highly competitive market, every company always uses a variety of marketing strategies to promote their products. However, when customers face choices among many brands, they rely on initial purchase motivation, which is to get benefits or solve problems from products. This research discusses the influence of beer product attributes on purchase intention, and explores whether the country of origin interacts with product attribute and purchase in

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Chen, Po-Chin, and 陳泊錦. "The effects of country of origin and patriotism on the evaluation of service product." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/51885977215738595094.

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碩士<br>真理大學<br>管理科學研究所<br>91<br>This study investigates the effects of the country of origin and patriotism on the evaluation of service product. the independent variables are country of origin and patriotism, the dependent variable is service product evaluation (concrete and abstruse attribution), and kinds of service products (the property of physical and nonphysical action ) and product knowledge are moderate variables. The research presents six hypotheses to testified.The research service products are restaurants, overnight parcel services, children’s English Educational organization, and b

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PONGSINBURAPAT, SIVAROJ, and 希瓦洛. "Effect of Country-of-origin and Consumer Ethnocentrism on Brand Image and Product Evaluation." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/37126301963404203858.

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碩士<br>輔仁大學<br>國際創業與經營管理學程碩士在職專班<br>105<br>This thesis purpose is to investigate the effects of country of origin and consumer ethnocentrism on brand image toward purchasing decision process of consumers. The image of a brand has impact on consumers’ purchasing decisions and all in all, the research aims to establish a relationship between high valued brand image of products and buying decisions process. According to the periodical research, the ethnocentrism of consumers has a major impact on the attitude toward products such as the quality of product, and the willing to buy a product beyond t

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Kuo, Pin-Yin, and 郭秉穎. "The Influences of Country-of-Origin Image and Consumer Ethnocentrism on New Product Diffusion." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/09103275427613035765.

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碩士<br>大葉大學<br>國際企業管理學系碩士在職專班<br>98<br>The object aim of this study was to probe into the relationship of country of origin image, relationship benefit and New product expansion. In addintion, we alysisiation the Intermediary effect of Consumer country center principle between New product ex-pansion and country of origin image. The country of origin image was measurement by nation image and product image. Additional, new product expansion was was measure-ment by new product relative advantage, complexity, probation, compatibility and ob-servation.The study was send out 480 questionnairies and t

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周冠妏. "The impact of brand country-of-origin, Japanese cultural identity and country image congruency in advertising on product evaluations." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76514590200597705359.

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碩士<br>國立政治大學<br>廣告研究所<br>96<br>This study is inspired by the social fact that Japanese brands and Japanese image advertising are overflowing in Taiwan. After going through the literature on the three variables of brand country-of-origin, Japanese cultural identity and congruency, this study manipulates country image in advertising with “expression form”, and results of the interactions among variables are as follows: 1.Brand country-of-origin has a significant impact on brand attitude and purchase intention; the evaluation of Japanese brand is better than Taiwanese brand. 2.The degree of Jap

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Joseph, Chun-Yu Chou. "The Moderating Effects of Consumers' Openness and Product Knowledge on the Relationship between Country of Origin and Product Judgment." 2006. http://www.cetd.com.tw/ec/thesisdetail.aspx?etdun=U0016-1303200709295777.

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Kim, Myung-Gil, and 金明吉. "The Effect of Country-of-origin and Brand Image on Cognition of (product) quality --take IT product for example." Thesis, 2002. http://ndltd.ncl.edu.tw/handle/96168623361172571251.

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碩士<br>輔仁大學<br>管理學研究所<br>90<br>Due to the globalization of business, hybrid products have become very popular in the market. Many products which may be manufactured in one country but carry a brand name from the other country. To capture this fact, we classify the country-of-origin (COO) into two specific constructs: the level of country technology of brand and the level of country technology of manufacture to examine the impact of these two constructs on cognition of product quality. In addition, the interaction effect between these two constructs and brand image is also examined. Furthermore,

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