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Artykuły w czasopismach na temat „Product country of origin”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Alden, Dana L. "Product Trial and Country-of-Origin:." Journal of International Consumer Marketing 6, no. 1 (1993): 7–26. http://dx.doi.org/10.1300/j046v06n01_02.

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Pikturnienė, Indrė, and Daumantė Treigytė. "Impact of Country of Origin and Country of Brand Origin on Consumer Attitude towards Products." Business: Theory and Practice 10, no. (1) (2009): 38–46. https://doi.org/10.3846/1648-0627.2009.10.38-46.

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Increasing number of binational and hybrid products draws attention not only to the products' country of origin (COO), but also to the country of brand origin (COBO). Although the impact of COO on consumers' attitude towards products has been studied for decades, the COBO impact on consumer has become scholars' interest only recently. Also it is important to determine, are there other moderators of COO and COBO impact on consumers' attitude, for example, product category (low vs high involvement) and consumers' susceptibility to interpersonal influence (low vs high).The main purpose of this pa

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Vranešević, Tihomir, Ana Pušić, and Miroslav Mandić. "Advancing brand origin concept through the reverse country of origin effect." Ekonomski pregled 75, no. 1 (2024): 32–61. http://dx.doi.org/10.32910/ep.75.1.2.

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Product origin dispersion around the world in today's globalized market has aroused interest in depicting brand origin in more detail, the latter being considered a more distinctive cue of product origin. Due to the fact that the impact of product origin location on product evaluation has already been established many times, the purpose of this paper is to offer new insights into the less researched, reverse country of origin effect. More specifically, this paper deals with the impact of product attitude on the evaluation of brand origin, latter being viewed through the brand's country image a

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4

AKBAR, Indra, Rahmat ARFAN, Ricky ARIANSYAH, and MIRNAWATI. "The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables (Study on Maspion Brand Electronic Products in Banda Aceh City)." Indonesian Journal Economic Review (IJER) 1, no. 2 (2021): 50–59. http://dx.doi.org/10.35870/ijer.v1i2.46.

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This study was done to examine the effect from country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on result of the analysis found that country of origin have influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have influence on product evaluation, knowledge of product have influence on pro

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Hung, C. L. "A Country-of-Origin Product Image Study." Journal of International Consumer Marketing 1, no. 3 (1989): 5–26. http://dx.doi.org/10.1300/j046v01n03_02.

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Okechuku, Chike. "The Importance of Product Country of Origin:." European Journal of Marketing 28, no. 4 (1994): 5–19. http://dx.doi.org/10.1108/03090569410061150.

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Tse, David K., and Wei-na Lee. "Removing Negative Country Images: Effects of Decomposition, Branding, and Product Experience." Journal of International Marketing 1, no. 4 (1993): 25–48. http://dx.doi.org/10.1177/1069031x9300100403.

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This article reports two studies on how negative country images can be removed by investigating the effects of decomposing country image into component and assembly origins, as well as the effects of global branding and product experience. Study 1 examines the psychological mechanism consumers use when a country image is decomposed into component and assembly origins. Study 2 extends the effect of decomposing country image to the context of global brands and product experience. It was found that subjects do not seem to differ either in the psychological mechanism they use or in their confidenc

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8

Elliott, Gregory R., and Ross C. Cameron. "Consumer Perception of Product Quality and the Country-of-Origin Effect1." Journal of International Marketing 2, no. 2 (1994): 49–62. http://dx.doi.org/10.1177/1069031x9400200204.

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Consumer attitudes to local and foreign products and the likely “country-of-origin” effect in “Buy Local” and “Made In …” campaigns are surveyed. First, the importance of country of origin in relation to other product attributes is considered. Second, country of origin is assessed as a surrogate indicator of product quality. Third, the likely effect of country of origin on consumer choice across a range of product categories is studied with brand name and price held constant. Across the product categories studied, respondents rated country of origin as significantly less important as a choice

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9

Prafitri Juniarti, Rosa, and Anik Lestari Andjarwati. "THE DOES COUNTRY OF ORIGIN OF INGREDIENT-PRODUCT MATTER? A STUDY OF HOST-PRODUCT PURCHASE INTENTION." Humanities & Social Sciences Reviews 8, no. 2 (2020): 675–80. http://dx.doi.org/10.18510/hssr.2020.8275.

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Purpose of the study: This study aimed to analyze how the country of origin of ingredient products may influence host-product purchase intention. Methodology: This study aimed to analyze how the country of origin of the ingredient product may influence host-product purchase intention. It was an experimental research with between-subject 2 (country of origin from host product; favorable, unfavorable) and within-subject of two product types (high-involvement, low involvement). The participants were undergraduate students who took Management studies. The evaluation of participants was throu

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10

Hasan, Esmailpour, and Khajeh Marjan Tabrizi Pardis. "The Effect of Country of Origin and Product Evaluation on Purchase Intention." International Journal of Case Studies 5, no. 12 (2016): 80–85. https://doi.org/10.5281/zenodo.3534647.

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The main purpose of this study is to explore the influence of the country-of-origin, product quantity and product involvement on consumer purchase intension in mobile phone. Structured questionnaires and simple random sampling were used. Samples were collected from students in Selective University in the Iran. A total of 400 questionnaires were distributed with simple random sampling method Data were analyzed based on Partial Least Squares using PLS. The main objectives of this study are to explore the influence of country of origin (COO) relative to other product attributes in consumers&rsquo

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Hossein, Vazifehdoost, and ghanbari Mahmood. "The Effect of Country of Origin Image and Product Knowledge on Purchase Intention: The Role of Gender." International Journal of Case Studies 6, no. 6 (2017): 01–06. https://doi.org/10.5281/zenodo.3537506.

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In modern and competitive era which global marketing is growing day by day, consumer perceptions towards product country-of origin has changed from one to other new perspective. The growing use of electronic devices in Iran such as Laptop is among relevant to be studied. Thus, this study aims to investigate the effect of country-of-origin image and product knowledge on purchase intention by considering the role of gender. Data were collected from a questionnaire from students of science and research Azad University. A total of 380 questionnaires were distributed with simple random sampling met

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Bruning, E. R. "Country of origin, national loyalty and product choice." International Marketing Review 14, no. 1 (1997): 59–74. http://dx.doi.org/10.1108/02651339710159215.

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Johansson, Johny K., Susan P. Douglas, and Ikujiro Nonaka. "Assessing the Impact of Country of Origin on Product Evaluations: A New Methodological Perspective." Journal of Marketing Research 22, no. 4 (1985): 388–96. http://dx.doi.org/10.1177/002224378502200404.

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A new methodological approach for examining the impact of country of origin on product evaluations is proposed. It takes the form of a multiattribute attitudinal model analyzed by means of a system of simultaneous equations. This approach makes possible examination of the impact of other attributes as well as country of origin on evaluations, and takes into consideration the effect of familiarity and knowledge about the product class. Differences between respondents of two different national origins are also investigated because previous research indicates differences in country stereotyping b

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Çakıcı, N. Meltem. "Products, Brands and Countries: Country-ofBrand (COB) and Product-of-Country (POC) Constructs in Country-of-Origin Research." Bogazici Journal 29, no. 1 (2015): 81–93. http://dx.doi.org/10.21773/boun.29.1.4.

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Yusuf, Zulfan, and Sarboini. "The Influence of Country of Origin and Product Knowledge on Purchase Intentions and Product Evaluation as Mediation Variables." Indonesian Journal Economic Review (IJER) 1, no. 1 (2021): 35–43. http://dx.doi.org/10.35870/ijer.v1i1.21.

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This study was done to examine the effect from the country of origin and knowledge of product on purchase intention and product evaluation as mediating variable (study at electronics product, Maspion at Banda Aceh), the respondents of this study is Banda Aceh's society (purposive sampling). Model analysis in this study is using path analysis. Based on the result of the analysis found that country of origin have an influence on purchase intention, knowledge of product have no influence on purchase intention, country of origin have an influence on product evaluation, knowledge of product have to

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16

Karunaratna, Amal R., Pascale G. Quester, and Lester W. Johnson. "Do Product Components and Their Country-of-Origin Influence Product Evaluations?" Journal of Asia-Pacific Business 5, no. 2 (2004): 33–57. http://dx.doi.org/10.1300/j098v05n02_03.

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Mohammad, Ali Abdolvand, and Azima Shima. "THE ROLE OF ETHNOCENTRISM, RELIGIOSITY, ANIMOSITY, AND COUNTRY-OF-ORIGIN IMAGE, IN FOREIGN PRODUCT PURCHASE INTENTION CASE STUDY: BUYING SAUDI PRODUCTS BY IRANIAN CONSUMERS." International Journal of Marketing & Financial Management 3, no. 11 (2015): 71–93. https://doi.org/10.5281/zenodo.10811573.

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<strong>ABSTRACT </strong> <strong>                             </strong><em>The main objective of the present study is to investigate the role of consumer’s ethnocentrism, religiosity, the country of origin image, and animosity in consumer’s receptivity of buying foreign products. In this regard, research hypotheses were tested based on data gathered from questionnaires distributed among 385 customers of Hyper Star department stores in Tehran

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Ndikuriyo, Ida, and Shou hong Xie. "Influence of the Country of Origin of the Product on Purchase Decision: Burundi Consumers as Case Study." International Journal of Business, Economics and Management Works 06, no. 12 (2020): 88–93. https://doi.org/10.5281/zenodo.3697811.

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  This study tries to identify the importance that Burundi consumers give to the country of origin factor when they purchase a product. In the present research, we compared the country of origin factor to the perception of 4P of marketing mix factors. Product elements such as packaging, brand, appearance have been used to measure the influence of product factor; shop familiarity and the ease of finding the product on local market have been used as factors in measuring distribution influence; promotion, advertising and after-sell services are combined to measure promotion factor. The most

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Dikčius, Vytautas, and Gintarė Stankevičienė. "Perception of Country of Brand Origin and Country of Product Manufacturing Among Lithuanians and Emigrants From Lithuania." Organizations and Markets in Emerging Economies 1, no. 2 (2010): 108–22. http://dx.doi.org/10.15388/omee.2010.1.2.14299.

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Though the issue of product country of origin has been researched by numerous researchers, due to globalization, currently consumers have more problems perceiving the country of origin than ever before. This brings marketing specialists back to the discussion of the topic once again, with emphasis on a distinction between the country of manufacturing origin and the country of brand origin. The impact of country of manufacturing and country of brand image varies from country to country under the influence of numerous impact factors, often summarized within a culture or subcultures. One type of

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20

Manrai, Lalita A., Dana-Nicoleta Lascu, and Ajay K. Manrai. "Interactive effects of country of origin and product category on product evaluations." International Business Review 7, no. 6 (1998): 591–615. http://dx.doi.org/10.1016/s0969-5931(98)00026-2.

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Tseng, Ting‐Hsiang, and George Balabanis. "Explaining the product‐specificity of country‐of‐origin effects." International Marketing Review 28, no. 6 (2011): 581–600. http://dx.doi.org/10.1108/02651331111181420.

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Dzever, Sam, and Pascale Quester. "Country-Of-Origin Effects on Purchasing Agents’ Product Perceptions." Industrial Marketing Management 28, no. 2 (1999): 165–75. http://dx.doi.org/10.1016/s0019-8501(98)00014-5.

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Ahmed, Sadrudin A., Alain d'Astous, and Mostafa El Adraoui. "Country-of-origin effects on purchasing managers' product perceptions." Industrial Marketing Management 23, no. 4 (1994): 323–32. http://dx.doi.org/10.1016/0019-8501(94)90048-5.

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Niss, Hanne. "Country of origin marketing over the product life cycle." European Journal of Marketing 30, no. 3 (1996): 6–22. http://dx.doi.org/10.1108/03090569610107409.

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Li, Wai-Kwan, and Robert S. Wyer. "The Role of Country of Origin in Product Evaluations." Journal of Consumer Psychology 3, no. 2 (1994): 187–212. http://dx.doi.org/10.1207/s15327663jcp0302_04.

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Peng Cui, Annie, M. Paula Fitzgerald, and Karen Russo Donovan. "Extended self: implications for country-of-origin." Journal of Consumer Marketing 31, no. 4 (2014): 312–21. http://dx.doi.org/10.1108/jcm-01-2014-0820.

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Purpose – This paper aims to examine country-of-origin (COO) effects from the theoretical angle of extended self and “otherness”. Traditional COO perspectives view COO as an important quality-related, informational cue used to form product evaluations, develop preferences and make purchase decisions. Design/methodology/approach – An experiment was conducted with the COO of a fresh milk product manipulated to examine these predictions. Data were collected from four samples, Americans living in the USA, Americans living in China, Chinese living in China and Chinese living in the USA. Findings –

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Tse, David K., and Gerald J. Gorn. "An Experiment on the Salience of Country-of-Origin in the Era of Global Brands." Journal of International Marketing 1, no. 1 (1993): 57–76. http://dx.doi.org/10.1177/1069031x9300100105.

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This study investigates the salience of country-of-origin effects in an era when firms are globalizing their operations. Country-of-origin (positive or negative) and global brand name (internationally known or new) were manipulated in a 2 by 2 design in which subjects’ evaluations were obtained both before and after they tried a product. In contrast to the general notion that a well-known global brand will override the country-of-origin effect, we found the country-of-origin to be an equally salient and more enduring factor in consumer product evaluation. The findings provide some implications

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Schröck, Rebecca. "Valuing country of origin and organic claim." British Food Journal 116, no. 7 (2014): 1070–91. http://dx.doi.org/10.1108/bfj-12-2012-0308.

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Purpose – The purpose of this paper is to identify and quantify the factors determining the prices of organic and conventional cheese. For a market with a high degree of product differentiation, i.e. the German cheese market, price premiums of various cheese attributes are examined. Thereby, special attention is paid to country of origin (CO) effects, geographical indications (GIs) and organic claims. Design/methodology/approach – The analysis is based on homescan panel data of 13,000 representative German households provided by the GfK consumer research association. The data set combines actu

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Götze, Franziska, and Thomas A. Brunner. "Sustainability and country-of-origin." British Food Journal 122, no. 1 (2019): 291–308. http://dx.doi.org/10.1108/bfj-06-2018-0401.

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Purpose The purpose of this paper is to gain a deeper understanding of the market for sustainably produced domestic products by categorising consumers into homogeneous groups. Thereby, the role of sustainability in the purchase of domestic products should also be identified. Design/methodology/approach Paper-and-pencil questionnaires were sent to a random sample of Swiss households and completed by 1,174 individuals from the German- and French-speaking parts of Switzerland. A principal component analysis resulted in 12 components, which were then used in a hierarchical cluster analysis. Findin

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Krisjanti, W. Mahestu Noviandra. "EVALUASI PENGARUH COUNTRY-OF-ORIGIN, MEREK, DAN HARGA PADA PEMBELIAN PRODUK SUSU IMPORT." KINERJA 11, no. 1 (2017): 64–75. http://dx.doi.org/10.24002/kinerja.v11i1.1385.

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Indonesian people tend to prefer and have a good perception about imported products compare to the domestic products. Indeed, when they don’t have any competence to judge the quality of the product they will use country-of-origin, brand and also the price as a basic. Therefore, this research will evaluate those three variables in imported product buying decision, in the case of imported infant milk. The research will analyze whether mother as the decision maker of this product is influenced by country-of-origin, brand and price. From the data analysis, it is found that only price and brand whi

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Zhanerke, Kurmangali. "Literature Review: The Country of Origin Image Affecting Consumers' Purchase Decision." International Journal of Engineering and Management Research 9, no. 2 (2019): 128–33. https://doi.org/10.31033/ijemr.9.2.16.

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The country of origin image is considered as one of the most important factor for consumers when they make a purchase decision. A lot of marketers and scholars have researched this factor from different perspectives. The country of origin image may ease consumers’ evaluation of the product when they would like to buy unknown product from foreign country. In addition, many aspects can affect country of origin image and the latter can make an impact on consumers’ perception of goods. The purpose of the paper to review existing literature for more accurate understanding of the “

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Yifeng, Fang, and Husaini Bin Yaacob. "Ethnocentrism, Animosity, Knowledge and Country of Origin on Purchase of Jingdezhen Blue-And-White Ceramic." South Asian Journal of Social Sciences and Humanities 5, no. 1 (2024): 313–38. http://dx.doi.org/10.48165/sajssh.2024.5117.

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This research study aims to inspect the influence of ethnocentrism, animosity, product knowledge and the country of origin on the consumers’ purchase of Jingdezhen blue-and-white ceramics. The study also focuses on the moderating role of country of origin and the mediating role of product judgment. The Jingdezhen ceramics represent cultural significance and are highly renowned, thus providing a unique context to determine the factors affecting its purchase. The study focuses on the direct association between ethnocentrism, animosity, and hedonic product attributes, country of origin, and purch

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Budiarti, Lina. "PENGARUH NEGARA ASAL TERHADAP MINAT PEMBELIAN PRODUK KOSMETIK IMPOR DENGAN MODERASI VARIABEL PENGETAHUAN PRODUK." Adbis: Jurnal Administrasi dan Bisnis 14, no. 1 (2020): 33. http://dx.doi.org/10.33795/j-adbis.v14i1.86.

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This study aims to determine the effect of the country of origin on purchase intention of imported cosmetic products by moderating the variable product knowledge. The independent variables in this study are the country of origin, purchase intention as the dependent variable and product knowledge as the moderator variable. A total of 73 questionnaires were distributed to students in Malang that were selected using a purposive sampling technique, which was then analyzed using Partial Least Square (PLS) analysis. Purposive sampling technique is used to select students who use imported cosmetic pr

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Firman, Ahmad. "The Effect of Country-of-Origin Brand Image and Brand Product on Attitude in Choosing Smartphone Products." Jurnal Manajemen Bisnis 9, no. 2 (2022): 289–300. http://dx.doi.org/10.33096/jmb.v9i2.363.

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The purpose of this study is to analyze and investigate the relationship between country of origin and brand variables on consumer attitudes. The sample selection used a student sample from ITB Nobel Indonesia students, totaling 343 samples. The results of the study state that the country of origin has a positive and significant effect on consumer attitudes, as well as brands which also have a positive and significant effect on consumer attitudes.

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V. Zhukov, Dmitry, Miraj Ahmed Bhuiyan, and Asad Ullah. "Utilization of the country of origin effect in product-harm crisis management: an overview of literature and a conceptual model proposition." International Journal of Management Science and Business Administration 1, no. 2 (2015): 54–70. http://dx.doi.org/10.18775/ijmsba.1849-5664-5419.2014.12.1004.

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Despite the fact that companies try to put high emphasis on the quality of their products and processes, still, there are unexpected threats to the safety of consumers by failed quality which leads unexpected shock to the normal operation of the company. Product risk can even lead to corporate crisis, mainly because of strategic threats. For the duration of the crisis, companies struggle to minimize the harm brought to their reputation and brand equity. This paper presents a new notion of measuring organizational success when dealing with product-harm crises. It introduces the concept of count

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Rita, Rita, and Shiendy Julian. "PERAN PURCHASE INTENTION SEBAGAI VARIABLE INTERVENING PADA PENGARUH PRODUCT QUALITY, PRICE DAN COUNTRY OF ORIGIN TERHADAP PURCHASE DECISION." Jurnal Perspektif Manajerial dan Kewirausahaan (JPMK) 1, no. 2 (2021): 196–208. http://dx.doi.org/10.59832/jpmk.v1i2.33.

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Dengan perkembangan kapal yang sangat tinggi setelah keluarnya asas cabotage, kebutuhan untuk spare-part kapal pun akan meningkat. Setiap pelanggan akan mempertimbangkan product quality, price, country of origin sebagai faktor mereka dalam mengambil keputusan pembelian melalui niat beli customer PT Anugrah Kasih Setia. Tujuan dari penelitian ini adalah untuk menganalisa pengaruh product quality, price, country of origin terhadap purchase cecision spare-part melalui purchase intention sebagai variable intervening pada PT. Anugrah Kasih Setia. Data penelitian diperoleh melalui metode penelitian

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Dekhili, Sihem, and Mohamed Akli Achabou. "Towards Greater Understanding Of Ecolabel Effects: The Role Of Country Of Origin." Journal of Applied Business Research (JABR) 30, no. 2 (2014): 433. http://dx.doi.org/10.19030/jabr.v30i2.8414.

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This research explores the country of origin effect on the evaluation of ecolabelled products. Findings from experimentation indicate that the mention of a country of origin with favorable image in terms of sustainable development has a neutral effect on the evaluation of an ecolabelled product. However, the indication of a country with a negative image affects the product evaluation negatively.

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LaNasa, Joseph A. "Rules of Origin and the Uruguay Round’s Effectiveness in Harmonizing and Regulating Them." American Journal of International Law 90, no. 4 (1996): 625–40. http://dx.doi.org/10.2307/2203989.

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Rules of origin are the criteria used to determine the nationality of a product. They are essential to implementing discriminatory trade policies, compiling economic statistics on trade flows, and marking a product with its country of origin. Rules of origin were easy-to-apply, uncontroversial tools of international trade as long as the parts of a product were manufactured and assembled primarily in one country and other effective protectionist mechanisms could be used.

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Li, Yanan, and Vichit Uon. "The Factors Influencing Chinese Consumers' Durian Purchase Decisions: The Mediating Role of Country-of-Origin Image." International Journal of Sociologies and Anthropologies Science Reviews 5, no. 3 (2025): 795–806. https://doi.org/10.60027/ijsasr.2025.7340.

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Background and Aim: The objective of this article is to present the knowledge gained from the literature review of Country-of-Origin Image, aiming to explain its meaning, components, and the relationships among variables related to Country-of-Origin Image. Through the literature review, it was found that the popular variables studied about Country-of-Origin Image include Product Attitude, Country Attitude, Product Attributes, and Purchasing Decision Process. Materials and Methods: A structured questionnaire and in-depth interviews were used to survey consumers in major cities across five regio

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Usunier, Jean-Claude, and Ghislaine Cestre. "Product Ethnicity: Revisiting the Match between Products and Countries." Journal of International Marketing 15, no. 3 (2007): 32–72. http://dx.doi.org/10.1509/jimk.15.3.32.

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Consumers make stereotypical associations between products and countries based on their perceptions of a country's know-how and reputation relative to the design, manufacturing, or branding of particular generic goods. When such associations are shared globally, they reflect product ethnicity, a concept that the authors empirically explore in this article. Operationalization of product ethnicity is based on country–product associations that consumers make with either a product or a country as the initial stimulus, resulting in a combined two-way measurement. The authors first investigate produ

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Hudoyo, Temi, Alfatih S. Manggabarani, and Yudi Nur Supriadi. "The Influence of Augmented Reality on Purchase Intention through Spatial Presence and Perceived Personalization." International Journal of Business, Technology and Organizational Behavior (IJBTOB) 2, no. 6 (2022): 566–79. http://dx.doi.org/10.52218/ijbtob.v2i6.225.

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 Developments in the business world cannot be denied, one of which is the development in the cosmetic sector, this is marked by the emergence of many brands and types of cosmetic products that make consumers have to think about making purchasing decisions. Garnier is one of the cosmetic brands in Indonesia, especially Jakarta. The purpose of this study was to determine whether purchasing decisions for Garnier cosmetic products were influenced by trust, country of origin and product quality. This research is a quantitative research using Partial Least Square (PLS) software. The sample in

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Karagiannis, Dimitrios, Leonidas Hatzithomas, Thomas Fotiadis, and Antonios Gasteratos. "The Impact of Brand Awareness and Country of Origin in the Advertising Effectiveness of Greek Food Products in the United Kingdom: The Case of Greek Yogurt." Foods 11, no. 24 (2022): 4019. http://dx.doi.org/10.3390/foods11244019.

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The present study aims to investigate the country-of-origin effect and the branding process on the brand equity of Greek yogurt abroad, specifically in the United Kingdom. The research was carried out as a 2 × 2 experiment using a closed-ended questionnaire with the participation of a total of 400 consumers, using two Greek yogurts (branded and non-branded) as the product under study, with or without country-of-origin insignia (viz. the Greek flag) on the packaging. According to the research results, brand equity was found to be higher for the branded Greek yogurt with country-of-origin insign

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Kalicharan, Harrychand D. "The Effect And Influence Of Country-Of-Origin On Consumers Perception Of Product Quality And Purchasing Intentions." International Business & Economics Research Journal (IBER) 13, no. 5 (2014): 897. http://dx.doi.org/10.19030/iber.v13i5.8760.

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This study evaluated the effect of country-of-origin on consumers perception of product quality in developed and emerging economies. The author reviewed several empirical studies conducted over several years and found that when consumers were aware of certain country characteristics, they were more inclined to use country-of-origin as an external cue in evaluating product quality and guiding their purchasing decision process. Consumers conferred a higher evaluation of product quality on products produced in developed countries, owing to the technological advances and competitive nature of the

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Karunaratna, Amal R., and Pascale G. Quester. "Influence of cognition on product component country of origin evaluation." Asia Pacific Journal of Marketing and Logistics 19, no. 4 (2007): 349–62. http://dx.doi.org/10.1108/13555850710827850.

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Katsumata, Sotaro, and Junyi Song. "The reciprocal effects of country-of-origin on product evaluation." Asia Pacific Journal of Marketing and Logistics 28, no. 1 (2015): 92–106. http://dx.doi.org/10.1108/apjml-04-2015-0059.

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Purpose – The purpose of this paper is to examine the country-of-origin (COO) effect on product evaluation to determine the different effects of COO in Asian nations. Design/methodology/approach – The authors focus on automobiles as the target product category and conduct consumer surveys in three Asian countries – China, Japan, and South Korea – and the USA. Since these four countries are the major global production bases and consumption markets, the authors can examine the reciprocal effects of COO across countries. The authors propose a hierarchical conjoint analysis and estimate parameters

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Akaah, Ishmael P., and Attila Yaprak. "Assessing the Influence of Country of Origin on Product Evaluations:." Journal of International Consumer Marketing 5, no. 2 (1993): 39–53. http://dx.doi.org/10.1300/j046v05n02_04.

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Li, Zhan G., and Rajiv P. Dant. "Dimensions of Product Quality and Country-of-Origin Effects Research." Journal of International Consumer Marketing 10, no. 1-2 (1998): 93–114. http://dx.doi.org/10.1300/j046v10n01_06.

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Johnson, Zachary S., Yichao Tian, and Sangwon Lee. "Country-of-origin fit: When does a discrepancy between brand origin and country of manufacture reduce consumers’ product evaluations?" Journal of Brand Management 23, no. 4 (2016): 403–18. http://dx.doi.org/10.1057/bm.2016.13.

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Majid, Kashef A. "Drawing negative inferences from a positive country-of-origin image." International Marketing Review 34, no. 2 (2017): 293–310. http://dx.doi.org/10.1108/imr-03-2015-0060.

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Purpose The purpose of this paper is to explore how a positive country-of-origin image will impact consumer perceptions for a high-risk product when the price is unexpectedly low. Design/methodology/approach An experimental approach was used with consumers from the USA and India. Consumers were divided into groups and given two scenarios that involved purchasing medicine that may have been counterfeit. In one scenario manufacturing took place in India, the other in Switzerland. They were asked to state the probability that certain goods could be counterfeit if they originated from the stated c

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Bartosik-Purgat, Małgorzata. "Country of origin as a determinant of young Europeans` buying attitudes — marketing implications." Oeconomia Copernicana 9, no. 1 (2018): 123–42. http://dx.doi.org/10.24136/oc.2018.007.

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Research background: Country of origin and brand image are among the main factors influencing consumer buying decisions. The phenomenon known as the Country of Origin Effect (COE) refers to the influence of a country’s image on consumer product evaluations and the perception of brands originating from specific countries. The COE describes consumer attitudes towards certain product categories and is connected with the perception of quality of such products manufactured in particular markets. The changing market conditions and proliferation of hybrid products cause certain problems for consumers

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