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Rozprawy doktorskie na temat „Rural Marketing”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Pato, Maria Lúcia de Jesus. "Dinâmicas do turismo rural: impactos em termos de desenvolvimento rural." Doctoral thesis, Universidade de Aveiro, 2012. http://hdl.handle.net/10773/9201.

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Doutoramento em Turismo<br>Esta tese incide sobre as dinâmicas do turismo rural e as respetivas implicações em termos de desenvolvimento rural. Para tal recorreu-se à mobilização de um conjunto de conhecimentos, nomeadamente da área do turismo no espaço rural, do desenvolvimento rural e do marketing dos destinos rurais. Após uma revisão teórica minuciosa acerca de cada uma das temáticas anteriores, passámos à definição das hipóteses de investigação e do modelo de análise. As hipóteses de investigação permitiram-nos, efetivamente, testar algumas relações que considerámos, desde logo, rel

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Pacora, Rocío, Nathalie Alcalde, Sandro Jaimes, and Carlos Izquierdo. "Plan estratégico de marketing del turismo rural comunitario peruano." Master's thesis, Pontificia Universidad Católica del Perú, 2016. http://tesis.pucp.edu.pe/repositorio/handle/123456789/7984.

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xi, 164 h. : il. ; 30 cm.<br>El Turismo Rural Comunitario (TRC) va evolucionando positivamente a nivel mundial (OMT, 2015). Sin embargo, el Perú aún no da una respuesta firme a esta demanda latente. El problema principal es que la concepción del producto está en función a la oferta y no en función a la demanda. El plan propuesto sugiere que el Perú deberá responder con una imagen renovada y una comunicación coherente en función al público objetivo. Él mismo permitirá la diferenciación mediante el desarrollo de una propuesta de valor enfocada a las expectativas y deseos del nuevo cliente:

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Damiano, Luís Miguel Caixeirinho. "Marketing no turismo rural: caso: região do Baixo Alentejo." Master's thesis, Universidade de Évora, 2014. http://hdl.handle.net/10174/14190.

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O presente trabalho analisa o turismo em espaço rural na região do Baixo Alentejo, focalizando o estudo da oferta de alojamento, assim como os meios de distribuição e de comunicação das unidades de alojamento e nas parcerias existentes. A primeira parte do estudo consiste numa abordagem teórica, apoiada por uma revisão bibliográfica, sobre turismo em áreas rurais e o seu potencial enquanto fator de desenvolvimento. No estudo aborda-se também a especificidade do marketing de produtos turísticos, dando especial ênfase aos meios de distribuição e de comunicação, salientando a importância das nova

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Brasil, Natália Salvate. "Marketing para o turismo rural : um novo olhar sobre a oferta e a demanda no roteiro Caminhos de Pedra, em Bento Gonçalves - RS." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2014. http://hdl.handle.net/10183/109249.

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O planejamento do marketing tem se destacado como importante ferramenta no desenvolvimento do turismo, uma vez que permite a definição de um produto turístico e de estratégias para atingir um público desejado. Contudo, ressalta-se o desafio dos gestores na aplicação de conceitos e ferramentas do marketing para um destino de turismo rural, devido às suas especificidades, como a predominância de pequenos empreendimentos e a escassez de recursos financeiros, técnicos e humanos; e às fragilidades encontradas neste ambiente. Portanto, novas abordagens do marketing destacam-se na literatura por inco

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Ferreira, Ana Jorge Amaro. "Apple design hotel: proposta e desenvolvimento de plano de marketing." Master's thesis, Universidade de Aveiro, 2013. http://hdl.handle.net/10773/12794.

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Mestrado em Gestão e Planeamento em Turismo<br>Este relatório propõe-se a traçar um plano de marketing para a criação de um hotel rural, na vila de Armamar. Um conceito que pretende combinar inovação com a ruralidade, agregando as tradições da região. Assim, este relatório tem o propósito de ser um documento de apoio ao lançamento desta nova unidade, delineando diretrizes a seguir e as estratégias que devem ser utilizadas para alcançar o sucesso.<br>This paper proposes to outline a marketing plan for the creation of a rural hotel in the village of Armamar. This is a hotel that aims to combine

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Khun, Juliano Aparecido. "As influências das capacidades especializadas de marketing no desempenho de inovação em empresas do setor de turismo rural." reponame:Repositório Institucional da UFPR, 2015. http://hdl.handle.net/1884/42942.

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Orientador : Profª. Drª. Simone Didonet<br>Dissertação (mestrado) - Universidade Federal do Paraná, Setor de Ciências Sociais Aplicadas, Programa de Pós-Graduação em Administração. Defesa: Curitiba, 24/02/2016<br>Inclui referências : f.130-139<br>Resumo: Esta pesquisa versa sobre a influência das capacidades especializadas de marketing (CEM) sobre o desempenho de inovação, tendo como objetivo principal a análise dos impactos de cada CEM no desempenho. A pesquisa foi desenvolvida junto à micro e pequenas empresas do setor de turismo rural, localizadas na Região Metropolitana de Curitiba-PR. Aná

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Lin, Eric. "Marketing Practices of Chinese Township Enterprises : MBA-thesis in marketing." Thesis, Gävle : University of Gävle. Department of Business Administration and Economics, 2008. http://www.diva-portal.org/smash/get/diva2:126476/FULLTEXT01.

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BELLO, RUIZ IMMER 326801, Ruiz Immer Bello, Ayala Enrique Espinosa, and RUIZ IMMER BELLO. "El marketing rural como proceso de intervenciónen los sistemas agroalimentarios localizados (SIAL)." Tesis de maestría, Universidad Autónoma del Estado de México, 2016. http://hdl.handle.net/20.500.11799/65029.

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El proceso de globalización y la apertura de los mercados afectan a los Sistemas Agroalimentarios Localizados (SIAL) a pesar de que sean locales, condicionando el desarrollo regional a su capacidad de posicionarse en un contexto de mercados globalizados. Al respecto, la Agroindustria Rural (AIR) como elemento dinamizador del sistema, debe adaptarse y superar sus propias debilidades para aprovechar las oportunidades que ofrece el mercado global y convertirse en un verdadero mecanismo de integración de las zonas rurales en las dinámicas de desarrollo y de lucha contra la pobreza. Para lograrlo,

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Andersson, Nathalie. "The Orange Wave : How the practice of place marketing is utilized by the rural municipality of Hagfors in order to attract new inhabitants from the Netherlands." Thesis, Karlstads universitet, Fakulteten för humaniora och samhällsvetenskap (from 2013), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-27970.

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They leave everything behind in the Netherlands;friends, family, jobs and careers in order to start a new life in what theycall the land of opportunities, namely Sweden. Here, in the county ofVärmland in a little, rural town named Hagfors they see a chance to a brighterfuture and the possibility of accomplishing a better quality of life. They wantto buy houses, start companies and explore a new way of life in this land ofpromises. While people are migrating from the Netherlands, inhabitants ofHagfors are moving out to big, urban cities that can offer more possibilities.This is the reality for

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Edmond, Helen. "Marketing, innovation and business relations in Scotland's rural hotel industry a regional development perspective /." Thesis, Available from the University of Aberdeen Library and Historic Collections Digital Resources, 2009. http://digitool.abdn.ac.uk:80/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&pid=25502.

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McLaren, Linde. "Critical marketing success factors for sustainable rural tourism routes : a KwaZulu-Natal stakeholder perspective." Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/28529.

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If tourism is to contribute to the reduction of poverty and create employment, tourists also need to be attracted to smaller towns and rural areas. Development of rural tourism routes are often supply-side driven and the role of marketing is not well understood. This study therefore explores the experiences and insights of key supply-side stakeholders in two rural KwaZulu-Natal tourism routes, regarding the marketing of these routes, as well as the critical success factors that ensure future sustainable competitiveness, which may lead to local economic development and thus poverty relief. The

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Perkins, Renee. "The Influence of Marketing Strategies on Employee Perception of a Small Rural Kentucky Hospital." TopSCHOLAR®, 1992. https://digitalcommons.wku.edu/theses/2716.

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A well-known fact relating to health care in the 1990s is the delimma being faced by small rural hospitals across the United States. They are now at a crossroads between survival and closure. This thesis addresses the influence that effective marketing strategies can have on the outcome of rural hospitals if such strategies are targeted to the right populations Although the patients, the community, and the physicians are important target groups, this thesis addresses the impact marketing can have on the employee population and how that population can, in turn, affect community perception. This

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13

Caitucoli, Paul-Mathieu. "Le modèle d’Identification des Résidents au Village Rural (IRVR) : étude de l’impact de la communication territoriale sur l’attractivité interne du territoire." Electronic Thesis or Diss., Université Paris sciences et lettres, 2024. http://www.theses.fr/2024UPSLD052.

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Le maintien des résidents en ruralité est un enjeu majeur des politiques d’attractivité, et ainsi du marketing territorial rural. Pourtant, les recherches en marketing territorial se sont plutôt focalisées sur l’attractivité de populations « externes » au territoire, surtout à l’échelle de grandes régions et de métropoles. Or, l’étude des résidents est cruciale et représente une autre facette de l’attractivité territoriale, une attractivité dite « interne ». Elle permet de favoriser l'implication des résidents et ainsi renforcer la cohésion sociale dans les territoires. L'étude des résidents p

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Al-Smadi, Sami. "The marketing of urban bus services in a developing country : the case of Greater Amman." Thesis, Heriot-Watt University, 1992. http://hdl.handle.net/10399/796.

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Faruque, Golam. "An exploration of impacts of aquaculture production and marketing on rural livelihoods in three regions in Bangladesh." Thesis, University of Stirling, 2007. http://hdl.handle.net/1893/253.

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Increased domestic and international demand for aquatic foods have greatly enhanced aquaculture practices and production in Bangladesh, which is reflected in the national economy. However, the impacts of a fast growing aquaculture sector through the involvement of stakeholders, poorer sections throughout the value chain and broader rural livelihoods are largely underdeveloped and have frequently been ignored. The present study explores the impacts of dynamic aquaculture sector on stakeholders at production level and supply chain and test the hypothesis that aquaculture is enhancing rural livel

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Mbisa, Derby Morton John. "Politique de développement et structures d'intervention : le cas de l'A.D.M.A.R.C. [ Agricultural Development and Marketing Corporation ] au Malawi." Montpellier 1, 1985. http://www.theses.fr/1985MON10018.

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Southwold, S. L. "Sri Lankan traders : A case study of credit relations and coconut marketing in a rural economy." Thesis, University of Sussex, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.383478.

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Linde, Azanne. "A spatially integrated approach for tourism planning and marketing in rural mountainous areas : the Montagu region." Thesis, Stellenbosch : Stellenbosch University, 2001. http://hdl.handle.net/10019.1/52135.

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Thesis (MA)--Stellenbosch University, 2001.<br>ENGLISH ABSTRACT: The aim of this study was to identify marketable tourism products in rural mountainous regions, specifically the Montagu region. These products could stimulate economic growth, because it would provide the means for integrated regional tourism planning and improved marketing strategies. An integrated approach was adopted, implying that environmental, economic and entrepreneurial components were considered in the research. The environmental component refers to the identification and spatial location of existing and potentia

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Juška, Deividas. "Turizmo verslo plėtros galimybės kaimo bendruomenėje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2006. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2006~D_20060521_205723-59257.

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SUMMARY THE DEVELOPMENT OPPORTUNITIES OF TOURISM BUSINESS IN THE RURAL COMMUNITY MA thesis Key words: rural tourism, rural community, rural development Developing tourism in Lithuania’s rural is one of the underlying ways of developing the tourism sector of Lithuania. The state gives a lot of international publicity of the countryside in order to create a competitive sector of the rural tourism in Lithuania, and thus improve the economic condition of the country’s localities. The development of tourism in the countryside involves active work of the rural community within the tourism sector;

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FONTES, Bruno Machado. "Pesquisa de satisfa??o dos clientes em hot?is fazenda: um estudo na regi?o do Vale do Caf? (RJ)." Universidade Federal Rural do Rio de Janeiro, 2016. https://tede.ufrrj.br/jspui/handle/jspui/1420.

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Submitted by Jorge Silva (jorgelmsilva@ufrrj.br) on 2017-02-13T17:03:19Z No. of bitstreams: 1 2016 - Bruno Machado Fontes.pdf: 2751604 bytes, checksum: ae32f0022e2e0e1bcdb5f0e231f2eb31 (MD5)<br>Made available in DSpace on 2017-02-13T17:03:20Z (GMT). No. of bitstreams: 1 2016 - Bruno Machado Fontes.pdf: 2751604 bytes, checksum: ae32f0022e2e0e1bcdb5f0e231f2eb31 (MD5) Previous issue date: 2016-03-08<br>CAPES<br>With increasing market competitiveness, customer satisfaction has become a loyalty strategy adopted by companies. The main objective of this research was to measure the degree of sat

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Lyon, Fergus. "Trust and power in farmer-trader relations : a study of small scale vegetable production and marketing systems in Ghana." Thesis, Durham University, 2000. http://etheses.dur.ac.uk/1474/.

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Santos, Maria de Fátima. "O marketing como ferramenta estratégica para micro e pequenos empreendimentos rurais: o caso da feira agroecológica em Maceió-Alagoas." Master's thesis, Universidade de Évora, 2006. http://hdl.handle.net/10174/15948.

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O presente trabalho tem como objetivo estudar o tema do marketing aplicado a Pequenos e Médios Empreendimentos. O comércio passou por profundas transformações nas últimas décadas, o que reflete com exatidão as mudanças ocorridas nas relações sociais ao Iongo dos tempos. Sobre este mesmo prisma, é possível observar as transformações pelos quais os Pequenos e Médios Empreendimentos vem passando, com o objetivo de se adequar as constantes exigências mercadológicas e ainda competir com as demais organizações no seu enforno. Dessa forma, estudar a relação existente entre marketing e a forma como es

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Mesquita, Ana Maria Vicente. "Sistemas de distribuição no turismo em espaço rural (TER): a região de Trás-os-Montes." Master's thesis, Universidade de Aveiro, 2009. http://hdl.handle.net/10773/4784.

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Mestrado em Gestão e Desenvolvimento em Turismo<br>O presente trabalho analisa o turismo em espaço rural da região de Trás-os-Montes, focalizando o estudo da oferta de alojamento e o sistema de distribuição para o turismo rural. A primeira parte do estudo consiste numa abordagem teórica, apoiada por uma revisão bibliográfica, sobre o turismo em áreas rurais e o seu potencial enquanto factor de desenvolvimento. Aborda também a especificidade do marketing do turismo e do marketing de destinos rurais, salientando a importância das novas tecnologias e das parcerias para a gestão destes destinos.

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Cumpa, Aurazo Estefany Anell, and Espinoza Jorge Luis Lluen. "Plan de Marketing Turístico para el distrito de Huasahuasi – Tarma – Junín." Bachelor's thesis, Universidad Católica Santo Toribio de Mogrovejo, 2018. http://hdl.handle.net/20.500.12423/2730.

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El turismo representa progresos principalmente a nivel económico, social y ecológico; a pesar de su evolución a nivel nacional aún existen recursos a promover y desarrollar. En ese sentido, la investigación tuvo como objeto de estudio la elaboración de un plan de marketing turístico para el distrito de Huasahuasi, debido a la falta de conocimiento y herramientas necesarias de las autoridades del Municipio, pues no se realiza una planeación de campañas de promoción turística y, además, no cuenta con comités encargados del desarrollo turístico, dando como resultados ínfimos índices de afluencia

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FERREIRA, Paulo Eduardo Santos. "Modelo de análise do perfil do consumidor de produtos orgânicos para definição da estratégia de marketing." Universidade Federal Rural de Pernambuco, 2017. http://www.tede2.ufrpe.br:8080/tede2/handle/tede2/7187.

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Submitted by Mario BC (mario@bc.ufrpe.br) on 2018-03-28T12:58:23Z No. of bitstreams: 1 Paulo Eduardo Santos Ferreira.pdf: 476550 bytes, checksum: efcefca8affc9b63ee4bad143fe52c44 (MD5)<br>Made available in DSpace on 2018-03-28T12:58:43Z (GMT). No. of bitstreams: 1 Paulo Eduardo Santos Ferreira.pdf: 476550 bytes, checksum: efcefca8affc9b63ee4bad143fe52c44 (MD5) Previous issue date: 2017-02-22<br>The objective of this study is to propose a model of analysis that identifies the profile of the consumer of organic foods and with the result found traces the marketing strategy directed to this cons

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Buzaglo, Margarida Nápoles Sarmento. "How to attract central and Northeneuropeans to a rural tourism establishment in the center of Portugal." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9783.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The rural tourism market in Portugal has been growing, showing a positive trend of foreign people’s overnight stays. These individuals are motivated by factors like: rest and relax far from the cities, and interest in culture and traditions of the rural region. According to the study, the rural tourist can be segmented into two distinct groups, representing different primary motivations and behaviors. After having performed a set of researche

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Morehead, John Sherrod. "Niche Croppind and the Rural Landscape in Wise, Dickenson, Scott, and Russell County Virginia." Thesis, Virginia Tech, 2001. http://hdl.handle.net/10919/31928.

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Niche market cropping can be a source of economic development to economically depressed rural areas. The thesis takes place in the four counties of Wise, Russell, Scott and Dickenson and this study region is used to develop the ideas of limited regional competition, and product diversity for niche cropping enterprises. These ideas create an identity for the region that reflects upon the farms and the products they produce. This thesis is intended to be a tool for county extension agents and economic development professionals to use in the pursuit of guiding small farmers and land-owners int

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Al, Zahrani Khodran Ali Al Gafai. "Transportation marketing : a study of attitude and preference of Saudi families towards school transport in Saudi Arabia : a case study of Dammam City." Thesis, University of Newcastle Upon Tyne, 2002. http://hdl.handle.net/10443/573.

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Education is an important factor in the development and growth of a country. It is essential to have school transport to facilitate the transport of male and female students to school so that the families will be persuaded to send their children to schools, and the children are encouraged to continue education. The school transport modes are of different kinds: students can walk to the schools; families may own private cars; transport may be rented or may be provided by the government, such as school buses. The focus of this research is to identify the modes which are used to transport the stu

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Rhodes, Joan Helen. "Using a conceptual framework to explore E-commerce and marketing appropriation in a rural South African development organization." Doctoral thesis, University of Cape Town, 2004. http://hdl.handle.net/11427/5977.

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Includes bibliographical references (leaves 219-236).<br>This study uses a conceptual framework to enquire into the local appropriation of Information Communication Technologies (lCTs) within a rural, gender development organization. The purpose of this research has been to examine how lCTs can be integrated with an extant rural development organization to improve the effectiveness of trading activities. Three major viewpoints, development, technology and development and marketing were examined and these contributed to the conceptual framework, used in this study to guide and direct the resear

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De, Bruyn Pietersarel. "Transaction cost as a basis for deciding on marketing channels in the rural meat markets of the northern communal areas of Namibia." Thesis, Stellenbosch : Stellenbosch University, 2002. http://hdl.handle.net/10019.1/53198.

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Thesis (MAgricAdmin)--Stellenbosch University, 2002.<br>ENGLISH ABSTRACT: Transaction cost economics has travelled a difficult and long path to general acceptance in current economic opinion. The general theory of transaction cost has however developed in various paradigms with little or no empirical backing. It is mostly the difficulty of measurement that caused economists to shy away from empirical testing and rather, to quote Coase (1992), "to write in prose". The last 10 years there has been a renewed thrust for the empirical measurement of transaction cost. This study is an attempt

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Juškienė, Rasa. "Kaimo gyventojų tęstinio neformalaus ugdymo tobulinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2007. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2007~D_20070816_161433-20055.

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Šiame darbe analizuojamas neformalusis tęstinis kaimo gyventojų mokymasis Lietuvoje. Ekonominės situacijos analizė rodo, kad daugumai kaimiškųjų vietovių gyventojų stinga profesinio pasirengimo, būtino darbo rinkoje, o ypač pradedant ir plėtojant nuosavą verslą. Neaiškios ES struktūrinių fondų pasinaudojimo galimybės. Tyrimas parodė, kad nors mūsų valstybėje yra parengta nemažai įstatymų, reglamentuojančių neformalųjį suaugusiųjų mokymą, tačiau jo plėtra, lyginant su ES išsivysčiusiomis valstybėmis, yra nepakankama. Tik nedaugelis kaimo gyventojų dalyvauja įvairiose mokymosi programose. Ypač n

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Salazar, Fernández Homero. "Propuesta de un plan estratégico de marketing turístico rural como alternativa de desarrollo sostenible de la provincia de Cutervo." Master's thesis, Universidad Nacional Mayor de San Marcos, 2012. https://hdl.handle.net/20.500.12672/12490.

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Publicación a texto completo no autorizada por el autor<br>Pretende mejorar las condiciones de vida en los 15 distritos de la provincia de Cutervo, básicamente enfocados a cuatro distritos que son: Cutervo, Sócota, San Andrés y Santo Domingo de la Capilla (Cusosaca), a partir del inventario de recursos naturales que comprende el turismo rural, el cual se subdivide en: el ecoturismo, el agroturismo y el y el turismo vivencial. Define dentro de los resultados la importancia de los indicadores de un plan estratégico de márketing de turismo rural, de tal manera que esto se expresa a través de un

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GAVRILAKIS, FILIPPOS, and KALLIOPI MAKROPOULOU. "Strategic renewal through social media marketing : An exploratory study of challenges and opportunities of companies in Swedish rural areas." Thesis, Internationella Handelshögskolan, Högskolan i Jönköping, IHH, Företagsekonomi, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-21416.

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Background Social media have changed the way of communication and interaction between the organizations and the costumers. The huge merge of social media has led the companies to change their current marketing strategies into the use of social media marketing during the last years. An increasing number of companies adopt this kind of performance and there is a need to study this phenomenon more in depth and explore it through the perspective of strategic renewal. Purpose The purpose of this thesis is to analyze and explore to the phenomenon of strategic renewal through social media marketing.

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Kikumbh, Nassor Said. "Economic analysis of social marketing and commercial sector insecticide treated nets (ITNs) delivery models in rural communities of Tanzania." Thesis, London School of Hygiene and Tropical Medicine (University of London), 2003. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.402482.

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Sinkevičiūtė, Rosita. "Šiaulių rajono kaimo turizmo sodybose poilsiaujančių turistų poreikiai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090630-22931.

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Kaimo turizmas yra nauja, bet perspektyvi Lietuvos turizmo verslo rūšis. Kaimo turizmas, kaip sudėtinė turizmo dalis jau turi savo pripažinimą: jis įtrauktas į Turizmo įstatymą, Lietuvos turizmo generalinį planą, Nacionalinę turizmo bei kaimo socialinės raidos ir gyventojų užimtumo programas. Parengta Kaimo turizmo plėtros programa. Lietuvos kaimo turizmo sodybose yra pastebėtas sodybų skaičiaus augimas. Kaimo turizmo asociacijos duomenimis 2001 metais buvo įregistruotos 203 kaimo turizmo sodybos, o 2006 metų pradžioje jau 587 (Astromskienė, Sirusienė, 2007). Turizmo rinkoje ypatingai greitai

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Rezende, Sheila Marli de Melo. "Comercialização do leite dos assentamentos Carlos Mariguela e Luiz Ório no município de Itaberaí-GO: análise comparativa." Universidade Federal de Goiás, 2014. http://repositorio.bc.ufg.br/tede/handle/tde/2941.

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Submitted by Erika Demachki (erikademachki@gmail.com) on 2014-08-26T21:30:58Z No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Versão final - Pós-defesa prof Alcido e Adriano 11.06.pdf: 1952980 bytes, checksum: 3f3e8bdb9dc26c90916767a0e0d98693 (MD5)<br>Made available in DSpace on 2014-08-26T21:30:58Z (GMT). No. of bitstreams: 2 license_rdf: 23148 bytes, checksum: 9da0b6dfac957114c6a7714714b86306 (MD5) Versão final - Pós-defesa prof Alcido e Adriano 11.06.pdf: 1952980 bytes, checksum: 3f3e8bdb9dc26c90916767a0e0d98693 (MD5) Previous issue da

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Mesquita, Ana. "Sistemas de distribuição no turismo em espaço rural (TER): a região de Trás-os-Montes." Master's thesis, Universidade de Aveiro, 2009. http://hdl.handle.net/10198/5035.

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O presente trabalho analisa o turismo em espaço rural da região de Trás-os-Montes, focalizando o estudo da oferta de alojamento e o sistema de distribuição para o turismo rural. A primeira parte do estudo consiste numa abordagem teórica, apoiada por uma revisão bibliográfica, sobre o turismo em áreas rurais e o seu potencial enquanto factor de desenvolvimento. Aborda também a especificidade do marketing do turismo e do marketing de destinos rurais, salientando a importância das novas tecnologias e das parcerias para a gestão destes destinos. Este trabalho apoia-se também num estudo empíric

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Massingill, Ruth E. "Social marketing strategies for combating HIV/AIDS in rural and/or disadvantaged communities in Mexico, Uganda, and the United States." Thesis, Teesside University, 2011. http://hdl.handle.net/10149/182001.

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With more than 33 million people living with HIV/AIDS, and an infection rate that is increasing rather than falling among high-risk groups, the 30-year history of the AIDS epidemic has been characterised as ‘islands of success in a sea of failure.’ Given the lack of a medical cure for the disease, the world has looked to social marketing campaigns to promote behaviour change that would decrease infection rates. Under the best of circumstances, change is difficult, and health behaviour change, especially when it relates to sex and politics, is even more challenging, so social marketers have a d

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Villegas, Domínguez María Teresa. "PROPUESTA DE VALOR PARA UNIDADES DE PRODUCCIÓN DE MIEL DE AMATEPEC, ESTADO DE MEXICO, DESDE LA PERSPECTIVA DEL MARKETING RURAL." Tesis de maestría, Universidad Autónoma del Estado de México, 2020. http://hdl.handle.net/20.500.11799/109548.

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Se refiere a un Trabajo Terminal de Grado<br>La producción de miel en el municipio de Amatepec, es una actividad al igual que muchos bienes y servicios producidos en zonas rurales que en la actualidad se encuentra desvinculada de mercados urbanos. La miel producida en este municipio se encuentra lejos de los consumidores finales, pasando de las manos del apicultor a manos de intermediarios quienes tienen la decisión de poner precio a este producto. Este trabajo hace un recorrido por la historia de la apicultura en México hasta llegar a Amatepec, en donde se hace un análisis de la forma

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Martins, Ana Cristina Cazorla. "Valor para o cliente : uma análise no ramo de agronegócios." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2001. http://hdl.handle.net/10183/3756.

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Esta pesquisa na área de Marketing concentra sua atenção no tema Entrega de Valor para o Cliente, e buscou informações sobre da percepção de valor de empresas e seus clientes, comparando as respostas , a fim de verificar se as empresas desenvolvem ações e estratégias que sejam realmente voltadas a atender e superar as expectativas dos clientes. Os principais resultados indicam que as empresas estão conseguindo entregar um valor que corresponde à percepção dos clientes, sendo que apenas com relação ao atributo preço existem diferenças de percepção, pois as empresas o valorizam mais como fator d

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Jeong, So Won. "Impacts of Social Capital on Motivation, Institutional Environment, and Consumer Loyalty toward a Rural Retailer." The Ohio State University, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=osu1316504275.

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Iraba, Marie Louise. "Inexpensive mobile technologies to empower rural farmers with m-agriculture." Thesis, University of the Western Cape, 2010. http://etd.uwc.ac.za/index.php?module=etd&action=viewtitle&id=gen8Srv25Nme4_9526_1370595447.

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<p>Market information and established communication between seller and buyer play an important role in business activities. This thesis investigates the Transkei area in the Eastern Cape&nbsp<br>Province, South Africa to find out how to empower rural farmers by providing them with less-expensive mobile technology enabling them to post and advertise their produce, access market&nbsp<br>information on a common database, and find and communicate with potential customers. The farmers&rsquo<br>requirements were identified using quantitative and qualitative methods and a prototype&nbsp<br>consisting

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Hugosson, Koinberg Madelene. "Att vara i Vara kommun : En studie om kommunens identitet, profil och image." Thesis, Linnéuniversitetet, Institutionen för kulturvetenskaper (KV), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-39399.

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Abstract The aim of this paper is to investigate whether Vara municipality has a continuous picture of their identity, profile and image. Globalization has contributed to the increasingly growing of place marketing. Therefore, the study goes on to using the concepts of identity, profile and image to find out if Vara Municipality communicates similar throughout the whole organization and find out their all through core values. Globalisation will be an interpretive framework for the work that describes why the place marketing is becoming more pressing. The sense of place will be a central part o

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Galbuogytė, Iveta. "Kaimo turizmo Šilutės rajone plėtros kryptys." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2010. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2010~D_20100617_115602-93421.

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Tęstinių universitetinių/magistrantūros studijų baigiamasis darbas 60 puslapių, 15 paveikslų, 5 lentelės , 67 literatūros šaltiniai, 2 priedai lietuvių kalba. RAKTINIAI ŽODŽIAI: kaimo turizmas, paslaugos, plėtra. Tyrimo objektas – Šilutės rajono kaimo turizmo sodybos. Tyrimo dalykas – kaimo turizmo paslaugos. Darbo tikslas – išsiaiškinti kaimo turizmo paslaugų vartotojų poreikius ir pateikti siūlymus kaimo turizmo paslaugų plėtrai Šilutės rajone. Uždaviniai: 1) teoriniu aspektu atskleisti kaimo turizmo paslaugų esmę; 2) išanalizuoti kaimo turizmo paslaugų formavimą lemiančius veiksnius; 3)

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Večerskas, Dainius. "Kaimo turizmo paslaugų plėtros galimybės Marijampolės apskrityje." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130621_132702-00009.

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Tyrimo objektas: Marijampolės apskrities kaimo turizmo sodybos. Tyrimo tikslas - išanalizavus kaimo turizmo sodybų veiklą Marijampolės apskrityje, numatyti kaimo turizmo paslaugų plėtros priemones ir kryptis. Uždaviniai: 1. Išanalizuoti kaimo turizmo paslaugų sampratą ir esmę teoriniu aspektu; 2. Išanalizuoti kaimo turizmo paslaugų įvairovę ir nustatyti ją lemiančius veiksnius; 3. Išanalizuoti kaimo turizmo paslaugų kokybės ypatumus ir valdymą; 4. Nustatyti kaimo turizmo verslo valdymo procesų ypatumus; 5. Parengti tyrimo metodiką ir atlikti tyrimą; 6. Nustatyti dabartinę kaimo turizmo sektori

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Isabirye, Naomi. "A model for user requirements elicitation specific to users in rural areas." Thesis, University of Fort Hare, 2009. http://hdl.handle.net/10353/145.

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Dwesa is a rural town situated in South Africa's Eastern Cape Province that has been selected as a testing site for an e-commerce project to address some of the challenges faced by the community. These challenges include difficulties stemming from poverty, poor access to public services, unemployment and low levels of literacy. The Siyakhula Living Lab project’s aim is to develop an e-commerce platform that will 'connect' the residents with the necessary access to services and markets by providing them with the necessary tools that can help in alleviating some of their challenges. In order for

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Haque, Mohammad Mahfujul. "Decentralised fish seed networks in Northwest Bangladesh : impacts on rural livelihoods." Thesis, University of Stirling, 2007. http://hdl.handle.net/1893/301.

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Ricefield based fish seed production (RBFSP) in irrigated spring (boro) ricefields after initial introductions by external promoters has spread among farmers in parts of Northwest Bangladesh. This approach to producing juvenile fish, rather than by specialised geographically clustered hatchery and nursery enterprises, has been recognised as a strategy for decentralised production that makes large high quality seed available locally and supports food fish production. RBFSP has been promoted by the international NGO CARE as part of a process to improve rice-based livelihoods of farming household

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hau, tsai yu, and 蔡玉豪. "Rural Destination Image and Event Marketing Communication participation." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/12543857081738382455.

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碩士<br>亞洲大學<br>休閒與遊憩管理學系碩士班<br>96<br>The government has been dedicated to furthering tourism. Visitors are attracted by different cultures, different industries, and some special folk events. Through marketing communication, the events have chances to contact tourists and to change and influence their thought and their image. Therefore, the main point of this research is, firstly, to discuss the influence of marketing communication on tourists. And it discusses how tourists feel about the image of where they visit. Also, it focuses on the connection between both the above-mentioned. The survey

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Li-hsuan, Liu, and 劉莉萱. "A Survey of Library Marketing and Librarians’ Attitudes toward Marketing in Rural Libraries." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/71619477242227721589.

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碩士<br>輔仁大學<br>圖書資訊學系<br>96<br>Marketing has played an important role in our society. In recent years, marketing library services has drawn great attention in the field of library and information science. In Taiwan, rural libraries are in the majority of public libraries. Librarians’ attitudes toward marketing might relate to how rural libraries’ use of marketing strategies to improve library services. The purposes of this study were to survey the activities and involvement of marketing activities in rural libraries, and librarians’ attitudes toward marketing of library services. The results

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Pais, Ana Rita de Jesus. "Ferramentas de Web marketing no turismo em espaço rural." Master's thesis, 2009. http://hdl.handle.net/10400.6/3112.

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O aparecimento da Internet e do comércio electrónico tem-se revelado uma mais valia para empresas. Esta ferramenta permite a redução de custos e a troca de bens e serviços de forma rápida e global. A conjugação da Internet com o marketing originou o aparecimento de novas estratégias de produto, distribuição, preço e promoção, potenciando igualmente a criação de relações mais próximas entre empresas e consumidores. É consensual que a indústria do turismo é fundamental para a economia portuguesa e, que as empresas de turismo em espaço rural têm demonstrado, nos anos recentes, um crescente

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