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Rozprawy doktorskie na temat „Sports services marketing”

Autor: Grafiati

Data publikacji: 3 czerwca 2025

Data aktualizacji: 31 lipca 2025

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1

Kandratavičius, Lukas. "Teikiamos sporto paslaugos ir jų perspektyvos Kaišiadorių rajone." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_114349-75505.

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Darbo objektas – teikiamos sporto paslaugos ir jų perspektyvos Darbo tikslas – ištirti teikiamas sporto paslaugas ir jų perspektyvas Kaišiadorių rajone Uždaviniai: • Aptarti paslaugų teorinę sampratą ir ištirti pačias paslaugas • Nustatyti teikiamas sporto paslaugas • Įvertinti teikiamų sporto paslaugų perspektyvas Darbo išvados: 1. Aptariant paslaugos teorinę sampratą galima teigti, kad paslauga – tai tam tikrų veiksmų derinys skirtas palengvinti įvairius procesus, jų dalis. Kitaip tariant, paslaugos tai vartotojui ir personalui arba renginiams sąveikaujant vykstanti veikla, kuri yra skir

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Caleiras, José Miguel Biscaia. "Plano de marketing para o clube WePadel." Master's thesis, Instituto Superior de Economia e Gestão, 2017. http://hdl.handle.net/10400.5/14679.

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Mestrado em Marketing<br>O presente Trabalho Final de Mestrado consiste na elaboração de um plano de marketing para o Clube WePadel, a iniciar em janeiro de 2018. Com as oportunidades de mercado existentes, fruto da expansão da modalidade do padel a nível nacional, torna-se imperativo que o potencial de crescimento da empresa em estudo seja sustentado eficazmente por um plano de marketing. O objetivo primordial deste projeto é o de propor as ações de marketing que permitam a atração de novos clientes bem como de manter os já existentes. De modo a alcançar este objetivo, procedeu-se a um diag

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Pinto, João Chanças Miranda da Silva. "Plano de marketing Clube Recreativo e Cultural Quinta dos Lombos – Secção de Corfebol." Master's thesis, Instituto Superior de Economia e Gestão, 2019. http://hdl.handle.net/10400.5/20129.

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Mestrado em Marketing<br>Este Trabalho Final de Mestrado, trabalho de projeto, tem como principal objetivo definir as estratégias de marketing e plano de ação para a seção de Corfebol do Clube Recreativo e Cultural Quinta dos Lombos, para a época 2020 - 2021. O Clube encontra se situado em Carcavelos, no concelho de Cascais, no distrito de Lisboa. A metodologia utilizada para a realização deste projeto foi a action research, sendo o horizonte temporal cross-sectional. Tendo sido realizados inquéritos por questionário, utilizando o instrumento de aferição de qualidade de serviços desportivos QU

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Veličková, Daniela. "Marketingový mix sportovního centra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2016. http://www.nusl.cz/ntk/nusl-241172.

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The main topic of the diploma thesis “Marketing mix of a sports facility” is a detailed analysis related to a marketing strategy of the company that offers services in the area of sports and physical training. The theoretical part is devoted to the general basis that is essential for further elaboration of following practical sections. The analytical part deals with analysis of the current situation within the sport facility. On the basis of the conclusions from analytical part, the specific recommendations are presented to be implemented in the analysed company in order to significantly stren

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5

Hrouda, Tomáš. "Cenová strategie vybraného sportovního areálu." Master's thesis, Vysoká škola ekonomická v Praze, 2017. http://www.nusl.cz/ntk/nusl-359344.

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The main goal of this diploma´s thesis is to compare current prices of tennis hall with prices assembled by marketing theory. The theoretical part of the thesis is based on knowledge of marketing in services and then summarises price strategy and the theory of prices. The practical part uses the procedure for determining the price on the example of tennis hall. Recommended price is primarily based on three main factors. These factors are demand for the product, identified costs and close competitors. Questioning, SWOT analysis and other methods are used. New price, which corresponds with resea

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6

Gudaitė, Rasa. "Vartotojų elgsena priimant sprendimą dėl sporto ir sveikatingumo centro pasirinkimo Šiauliuose." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080926_121836-17724.

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Darbo tikslas – ištirti vartotojų elgseną renkantis sporto ir sveikatingumo centrą Šiauliuose, išanalizuoti vartotojų elgsenos ypatumus. Magistro darbe išnagrinėti įvairių Lietuvos ir užsienio autorių darbai apie vartotojų elgseną, išaiškinta vartotojų elgsenos esmė, išanalizuoti vartotojų elgseną įtakojantys veiksniai, išnagrinėtas vartotojo sprendimo priėmimo procesas, aptarta sporto sistema ir jos struktūra. Atliekant tiriamąjį darbą išanalizuoti vartotojų motyvai, skatinantys rinktis sporto paslaugas ir jas teikiančius sporto klubus, ištirtas vartotojų lojalumas renkantis sporto klubą, iša

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7

Šlapkauskas, Kęstutis. "Šakių jaunimo kūrybos ir sporto centro sporto komplekso paslaugų kokybės vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131645-27892.

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Problema: kaip tobulinti Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybę. Tikslai: įvertinus Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybę pateikti pasiūlymų, kaip būtų galima ją patobulinti. Darbo objektas: Šakių rajono jaunimo kūrybos ir sporto centro sporto komplekso teikiamų paslaugų kokybė Uždaviniai: 1. Atskleisti paslaugų, kokybės ir paslaugų kokybės sampratas. 2. Įvertinti teikiamų paslaugų kokybę Šakių JKSC sporto komplekse. 3. Pateikti pasiūlymų Šakių rajono jaunimo kūrybos ir sporto centro sporto kompl

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8

Frade, José Diogo Bitton Ferreira da Costa. "Plano de marketing - Treino acompanhado." Master's thesis, Instituto Superior de Economia e Gestão, 2015. http://hdl.handle.net/10400.5/10787.

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Mestrado em Marketing<br>Este projeto de final de Mestrado teve como principal objetivo a conceção de um Plano de Marketing estratégico para o lançamento de um novo serviço de consultoria desportiva online - Treino Acompanhado. O mesmo servirá de guia tático na realização de diversas ações de marketing que permitirão aumentar a notoriedade do serviço perante o seu público-alvo, bem como comunicar e promover o seu lançamento. Com o objetivo de desenvolver uma boa análise sobre o mercado, foram feitas várias pesquisas de dados primários e secundários através da utilização da metodologia Action

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9

Shonk, David J. "Perceptions of service quality, satisfaction and the intent to return among tourists attending a sporting event." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1148617265.

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10

Sabaliauskienė, Lina. "Vartotojų elgsena Šiaulių miesto sporto paslaugų sferoje (privačių ir visuomeninių sporto klubų atžvilgiu)." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080926_181342-19230.

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Magistro darbe, remiantis Lietuvos ir užsienio autorių darbais, išanalizuota vartotojų elgsenos objektas kitų mokslų atžvilgiu, išsiaiškinti vartotojų elgsenai įtaką darantys išoriniai ir vidiniai veiksniai, bei vartotojų sprendimo priėmimo etapai. Išanalizuota sportinė veikla bei sporto paslaugų ir marketingo sistema. Praktinėje tyrimo dalyje identifikuoti ir įvertinti privačių ir visuomeninių sporto paslaugų vartotojų elgsenos veiksniai, įtakoję lankytojų apsisprendimui pasirenkant sporto klubą. Nepasitvirtino pirma autorės suformuluota hipotezė, jog privačių sporto klubų pasirinkimą sąlygoj

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11

Abrantes, Miguel Figueiredo Antunes de Aboim. "Plano de marketing Urban Fit." Master's thesis, Instituto Superior de Economia e Gestão, 2012. http://hdl.handle.net/10400.5/5031.

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Mestrado em Marketing<br>O sedentarismo é uma característica que marca a sociedade moderna, as zonas urbanizadas são as mais afetadas. Com a evolução da internet e das novas tecnologias os jovens passam cada vez mais tempo em casa ao invés de desenvolverem atividades exteriores que permitem um maior consumo calórico. Tal fator leva a um acréscimo da obesidade infantil e juvenil que deterioram a sua qualidade de vida e têm implicações na sua saúde. Este trabalho vem dar resposta às necessidades destes jovens através de um Plano de Marketing para a criação de um Ginásio de qualidade a preços “lo

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12

Davis, Jerome Paul. "The effects of internal marketing on service quality within collegiate recreational sport a quantitative approach /." Connect to resource, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1117635299.

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Thesis (Ph. D.)--Ohio State University, 2005.<br>Title from first page of PDF file. Document formatted into pages; contains xiii, 181 p. Includes bibliographical references (p. 121-130). Available online via OhioLINK's ETD Center.

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13

Andělová, Irena. "Ekonomická analýza zimního sportovního střediska." Master's thesis, Vysoká škola ekonomická v Praze, 2012. http://www.nusl.cz/ntk/nusl-124933.

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Aim of the master's thesis is conducting complex analysis of a company, which operates multifunctional sport center, and revealing its specifics and evaluating its competitiveness. Company Ski Pec a.s. is analyzed in the master's thesis. Three tasks lead to achieving the aim of the thesis: description of marketing mix and comparison with chosen competitors, identification of strenghts, weaknesses, opportunities and threats of the company through SWOT analysis, evaluation of financial state of the company through financial analysis and comparison of the main indicators with chosen competitors.

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14

Kansell, Jens, and Fredrik Jonsson. "Sport consumers’ attitudes towards relationship marketing – The case of Brynäs IF." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-18882.

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Aim: The aim of this study is to investigate the sport consumers´ attitudes towards relationship marketing. We want to investigate whether the consumers are relationship oriented or transaction oriented and whether different segments differ in their orientation. Method: A quantitative study was made and the data was collected using a likert scale questionnaire which consisted of statements to which the respondent answered to which degree he/she agreed or did not agree. The data collected was analyzed in SPSS using a bivariate correlations analysis and a factor analysis. Findings: Our findings

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15

Davis, Jerome Paul. "The effects of internal marketing on service quality within collegiate recrational sport: A quantitative approach." The Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc_num=osu1117635299.

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Raišytė, Justina. "Birštono sporto centro teikiamų paslaugų planavimas ir organizavimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110705_170401-89041.

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Aktualumas. Kiekviena sporto organizacija siekia gauti valstybės paramą ir prilyginti save verslo subjektams. Sporto organizacijose, teikiančiose gyventojams kūno kultūros ir sporto paslaugas ir susiejusioms savo veiką su aktyviu poilsiu ir laisvalaikiu, yra užtikrinamas įvairaus amžiaus žmonių sistemingas mankštinimasis, rūpinimasis savo sveikata ir fiziniu tobulinimusi (Fominienė, Mikalauskas, Švagždienė, 2008). Sporto paslaugų rinkoje įmonėms šiuo metu yra gana sudėtinga išsilaikyti. Reikia laiku spėti reaguoti į vartotojų poreikių augimą ir pokyčius, bei pateikti juos atitinkančias prekes

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Dzialtuvaitė, Evelina. "Žirginio sporto organizacijų teikiamų paslaugų kokybės vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120620_120524-43928.

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Darbo problema: Problemą apibūdinti galima keliant klausimus, ar žirginio sporto atstovai paslaugų kokybei kelia įgyvendinamus reikalavimus ir kaip kokybė atitinka reikalavimus? Darbo objektas: žirginio sporto organizacijų teikiamų paslaugų kokybė. Darbo tikslas: įvertinti žirginio sporto organizacijų teikiamų paslaugų kokybę. Darbo uždaviniai: 1. Atskleisti ir apibrėžti žirginio sporto organizacijų teikiamų paslaugų sampratą bei klasifikaciją; 2. Atskleisti paslaugų kokybės sampratą ir esmę; 3. Išanalizuoti paslaugų kokybės vertinimo modelius bei metodus; 4. Ištirti ir įvertinti žirginio spor

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Kvedaravičius, Paulius. "Sporto renginių žiūrovų elgsenos ypatumai: Lietuvos futbolo aspektas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080618_123647-06648.

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Magistro darbe pateikiami sporto renginių žiūrovų elgsenos teoriniai aspektai, tyrimo metodikos ir jos organizavimo analizė bei Lietuvos futbolo žiūrovų elgsenos tyrimas. Darbą sudaro: literatūros apžvalga, tyrimo metodika ir organizavimas, tyrimo rezultatai ir jų aptarimas bei išvados ir rekomendacijos. Pirmojoje dalyje aiškinama renginių ir sporto renginių sampratų esmė ir skirtumai, analizuojama sporto renginių žiūrovų tipologija ir jų elgseną įtakojantys veiksniai, nagrinėjama vartotojų-žiūrovų lojalumas, jų išlaikymas ir pakartotinio pirkimo priežastys bei aprašomas futbolo varžybų ž

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Skorobogatov, Andrej. "Sporto renginio kaip paslaugos kokybės vertinimas: „Gyvybės ir mirties keliu“ atvejis." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2013. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2013~D_20130906_131118-82710.

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Bakalauro baigiamajame darbe nagrinėjama paslaugų kokybė Lietuvos kariuomenės atstovų, dalyvavusių renginyje „Gyvybės ir mirties keliu“, požiūriu. Teorinėje dalyje analizuojami sporto reikšmė, sporto renginio samprata, paslaugos ir paslaugos kokybės samprata. Buvo atlikta kokybės vertinimo modelių lyginamoji analizė ir pasirinktas tinkamiausias modelis šiam tyrimui – SERVQUAL. Remiantis šiuo modeliu parengta anketinė apklausa. Atlikus apklausa buvo surinkti ir išanalizuoti duomenis, bei pateiktos išvados. Raktiniai žodžiai: sporto renginys, paslauga, paslaugos kokybės vertinimas. Tyrimo objekt

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20

Růžová, Monika. "Marketingový mix posilovny Sport Centrum Budokan." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-15736.

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The aim of this work is to describe and analyze the marketing mix and marketing activities of the fitness SPORT CENTRUM BUDOKAN with the emphasis on increasing its attractiveness and competitiveness, to identify possible deficiencies and to give a list of recommendations for the owner of the fitness, i.e. to make a proposal of a compact marketing strategy. Based on my own marketing analysis (positional analysis, SWOT analysis, mystery shopping, polling, observation and benchmarking), I have designed my own marketing strategy, which would lead to the established aim.

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21

Staškevičius, Lukas. "Sporto ir sveikatingumo centro „Impuls“ teikiamų paslaugų kokybės vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_112452-45271.

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Tyrimo problema: kaip klientai vertina sporto ir sveikatingumo centro „Impuls“ teikiamų paslaugų kokybę? Darbo tikslas - įvertinti teikiamų paslaugų kokybę sporto ir sveikatingumo centre „Impuls“. Darbo uždaviniai: 1. Apibūdinti paslaugos, kokybės ir paslaugų kokybės teorinę sampratą; 2. Išanalizuoti paslaugų kokybės vertinimo modelius SERVQUAL, SQAS ir QUESC; 3. Įvertinti sporto ir sveikatingumo centro „Impuls“ paslaugų kokybę. Rezultatai: atlikto tyrimo metu nustatyta, kad geriausiai vertinami paslaugų kokybės veiksniai sporto ir sveikatingumo centre "Impuls" yra šie: atsakingumas, tinkamos

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22

Lee, Woo-Young. "The moderating role of sport service type on the relationship between ad message type, service trial promotion, and consumers' responses to the advertisements." [Bloomington, Ind.] : Indiana University, 2009. http://gateway.proquest.com/openurl?url_ver=Z39.88-2004&rft_val_fmt=info:ofi/fmt:kev:mtx:dissertation&res_dat=xri:pqdiss&rft_dat=xri:pqdiss:3378367.

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Thesis (Ph.D.)--Indiana University, School of Health, Physical Education, and Recreation, 2009.<br>Title from PDF t.p. (viewed on Jul 7, 2010). Source: Dissertation Abstracts International, Volume: 70-10, Section: A, page: 3942. Adviser: Choonghoon Lim.

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23

Hadzimesic, Merima, and Amanda Oxwall. "Can a sports team create love for a City? : a case study of place attachment from a resident perspective." Thesis, Högskolan Kristianstad, Sektionen för hälsa och samhälle, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-11145.

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Purpose The study theoretically examine if satisfaction of a sports team can create place attachment to a city from a residents’ perspective. It empirically tests if this theory can be applied in reality through a case study of a handball team IFK Kristianstad, and Kristianstad city. Design/methodology/approach A deductive approach that was based on theoretical insights from place attachment, satisfaction and service quality. A quantitative study was conducted on spectators in Kristianstad Arena. Findings The paper reveals that high service quality leads to high satisfaction among spectators,

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Špitaliova, Olga. "Sporto ir pramogų industrijos vandens paslaugų teikėjų darbinės veiklos vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2008. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2008~D_20080618_120308-00995.

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Darbo objektas. Vandens paslaugų teikėjų darbinė veikla. Tyrimo problema. Šiuo metu Lietuvoje sparčiai vystosi sporto ir pramogų industrijos, statomi nauji sporto, sveikatingumo bei pramogų centrai ir parkai. Vandens paslaugų teikėjai, dirbantys šiuose parkuose ir centruose, atlieka iš pirmo žvilgsnio panašias pareigas: dirba prie įvairiausių dydžių baseinų ir vandens atrakcionų. Atsiradus naujai įmonei, sporto, sveikatingumo ar pramogų srityje, šių darbuotojų skaičius didėja, tačiau jų pareigybių pavadinimai skiriasi kiekviename parke ar centre. Egzistuojanti pareigybių įvairovė neatspindi va

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Farkas, Pierre, and Henrik Bodarve. "LHC - Strävan efter att öka den totala kundupplevelsen." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12532.

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In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to impro

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Matyášová, Lenka. "Komunikační mix fitcentra." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224406.

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This dissertation deals with marketing issues in sport, focused mainly on the fitness center. There are investigated the current communication mix of small fitness center including its services. After finding out the current state of the communication mix, followed by a proposal for its improvement, which is focused mainly on advertising and sales promotion. This proposal will leads to obtaining a higher number of clients, to increase public awareness in the city and its surroundings and all of this will lead to higher competitiveness.

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Damušytė, Vaida. "Sporto ir sveikatingumo centrų paslaugų kokybės tyrimo galimybių studija." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2009. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2009~D_20090602_090349-92717.

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Darbo objektas – sporto ir sveikatingumo centrų paslaugų kokybės tyrimo galimybių studija. Sporto ir sveikatingumo centrų teikiamų paslaugų kokybė pripažinta vienu iš esminių elementų, turinčių įtaką lankytojų išsaugojimui bei įmonės pelningumo didinimui. Paslaugos kokybės vertinimo modelių taikymas galimas tik įvertinus tinkamumą konkrečiai sričiai: sveikatos, sporto, fizinio aktyvumo, laisvalaikio ir kita. Darbo tikslas – išanalizavus paslaugų kokybės tyrimų metodus, parengti jų taikymo galimybių studiją ir pritaikyti tinkamiausią modelį Lietuvos sporto ir sveikatingumo centrų paslaugų kokyb

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Granlund, Cajsa, and Ramona Gruber. "Service quality and values as antecedents ofspectators’ intention to attend a sport event : The case of Vasaloppet." Thesis, Jönköping University, Internationella Handelshögskolan, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-49020.

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Sport event marketing is an important issue within the research area of business. The purpose of this study was to analyze how service quality, hedonic value and utilitarian value influence the spectators’ attitude and subjective norm towards the behavioral intention of visiting the cross-country skiing event Vasaloppet. The study was based on the theory of reasoned action as well as the constructs of service quality, hedonic value, and utilitarian value, which were added as antecedents. A quantitative research approach with a face-to-face survey at the event and an online questionnaire was pu

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Albers, Aline. "Sport als Imageträger im Tourismus : Auswirkungen und Chancen von Sportevents für Destinationen - untersucht am Beispiel der Deutschland-Tour /." Paderborn : Fach Geographie, Univ, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013018967&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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Neale, Larry. "Toward a better understanding of uncommon loyalty." Thesis, University of Western Australia, 2007. https://eprints.qut.edu.au/17007/1/c17007.pdf.

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Some brands seem to garner uncommon levels of loyalty from their customers. These brands can weather economic downturns, long-term competitive disadvantage and continual performance failures to emerge with a core of dedicated, committed, and loyal consumers. Good examples of this phenomenon come from sports. Some sports teams have fans who proudly proclaim their loyalty as well as financially support their team through attendance, yet live their entire life without witnessing their team win a championship. Why would they do this, when switching brands is possible? This study used the sp

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Fabbeke, Andreas, and Johan Norin. "Apple^TM 1 - 0 Allsvenskan : En uppsats om varumärken och fotboll i en föränderlig värld." Thesis, University of Kalmar, Baltic Business School, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1878.

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<p>The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building stro

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Fabbeke, Andreas, and Johan Norin. "AppleTM 1 - 0 Allsvenskan : En uppsats om varumärken och fotboll i en föränderlig värld." Thesis, Högskolan i Kalmar, Handelshögskolan BBS, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1878.

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The purpose of this essay is to analyse and understand how branding can take place in a football organisation. Football clubs have for a long time been seen as non-profit organisations but since money have become a main factor also in football these days the organisations are more or less turning in to commercial businesses. Football organisations have for many years neglected the assets of actively contributing values to their brand. Despite that branding doesn't seem to be seen as important in football organisations as it is for real companies who spend a fortune of money on building strong

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Gomes, Maurício de Brito. "Ouvindo o silêncio: a construção identitária por meio da prática do mergulho scuba como consumo hedônico." reponame:Repositório Institucional do FGV, 2008. http://hdl.handle.net/10438/4065.

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Made available in DSpace on 2009-11-18T19:01:38Z (GMT). No. of bitstreams: 1 mbgomes.pdf: 1916342 bytes, checksum: d3e274b572fe37fd42cf2d47606bb34f (MD5) Previous issue date: 2008<br>This work aims to explore the context and emotions related to the experience of scuba diving as hedonic consumption, as well as to understand in which conditions the benefit arising from the regular practice of this activity impact the identity construction of the practitioner. Through in-depth interviews, data were collected from scuba divers living in the city of Rio de Janeiro, during the months of January

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Hejdová, Anežka. "Optimalizace marketingového mixu sportovního zařízení." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-192818.

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The goal of this thesis is to optimize current marketing mixes in sports facilities. As such, this thesis will suggest appropriate optimization strategies for these mixes and recommend methods for improving marketing communication practices and service portfolios, in order that facilities may heighten their competitiveness, increase facility attendance, and enhance client satisfaction. The theoretical section of this thesis analyses marketing mixes, services, sports product, CRM, CEM, and facility environment. The practical component first presents the facility itself: a squash centre, where t

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Давлєтов, Владислав Олександрович. "Особливості формування системи менеджмент- маркетингу роллердрому «Roller Stars» на ринку спортивних послуг". Магістерська робота, 2020. https://dspace.znu.edu.ua/jspui/handle/12345/3152.

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Давлєтов В. О. Особливості формування системи менеджмент-маркетингу оллердрому «Roller Stars» на ринку спортивних послуг : кваліфікаційна робота магістра спеціальності 073 "Менеджмент" / наук. керівник І. Г. Шавкун. Запоріжжя : ЗНУ, 2020. 100 с.<br>UA : Кваліфікаційна робота магістра: 100 с., 17 рис., 13 табл., 59 джерел. Об’єктом дослідження є процес менеджмент-маркетингової діяльності на підприємстві, що діє на ринку спортивних послуг - роллердромі «ROLLER STARS». Предметом дослідження є теоретико-методологічні та практичні засади впровадження менеджмент-маркетингу на підприємствах сфери п

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McLeod, Jason B. "The identification of key variables which impact on patron demand at major special events." Thesis, 1993. https://vuir.vu.edu.au/15638/.

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The special event market in Australia has grown in both size and importance to the Australian economy in recent years. A number of research studies have been conducted into their economic impact. The majority of these studies have been based on an assessment of economic impact that these events have on their host economies. Further, these studies have focused on impacts rather than projections, leaving Australian promoters and organisers of these events still tending to base patronage projections on mainly 'gut feel' patronage estimates, rather than on more scientific basis. This thesis aims

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Maříková, Lucie. "Marketingový výzkum spokojenosti zákaznic třicetiminutového kruhového tréninku pro ženy EXPRESKA Praha Háje." Master's thesis, 2012. http://www.nusl.cz/ntk/nusl-307539.

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Title: Marketing research of the customer satisfaction in thirty minutes training for women at EXPRESKA gym Praha Háje. Aim of work: Presentation of the results of the marketing research of customer satisfaction and its evaluation, hypothesis testing. Methods: inquiring through the questionaire, primary data collecting. Results: The majority of female customers are satisfied with the facility EXPRESKA gym Praha Háje. However, some weaknesses come up in the field of supporting services, furthermore there were also discovered some problems connected with children, which are allowed to move freel

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Горбалінський, Я. І. "Забезпечення розвитку спортивно-оздоровчого туризму в Україні (на прикладі мережі фітнес-клубів «Sport Life»)". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11648.

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В роботі розглянуто теоретичні засади забезпечення розвитку одного з найважливіших та соціально значущих видів туризму – спортивно-оздоровчого туризму та забезпечення розвитку його інфраструктури. В роботі проаналізовано сучасний стан та тенденції розвитку спортивно-оздоровчого туризму в світі та в Україні, а також проведено дослідження ринку фітнес послуг в країні. Проведено аналіз діяльності мережі фітнес-клубів Sport Life та групи компаній Sport Life з популяризації спортивно-оздоровчого руху та туризму. Визначено перспективи розвитку спортивно-оздоровчого туризму в Україні та його інфрастр

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Linley, Michael. "‘How sports events shape host cities’- Development of a comparative framework for assessing the impact of sporting events on the host location." Thesis, 2021. https://vuir.vu.edu.au/43938/.

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As the costs associated with bidding and hosting mega-events continues to escalate, the need to establish the benefits of these undertakings rises in step with governments coming under increasing scrutiny over the investment in sports events. Despite the billions spent each year in bidding for and hosting major sports events; the assessment of claimed benefits lacks a recognised or comparable method for assessing the hosting of major sporting events, with each federation, organiser or agency applying its own methodology. Despite an increasing body of research on event outcomes and potential c

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Nedvídková, Iva. "Marketingový mix lyžařské školy Classic Ski School v Rokytnici nad Jizerou." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-342014.

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Title: Marketing mix of Classic Ski School in Rokytnice nad Jizerou Objectives: The aim of the diploma thesis is to analyse marketing mix of Classic Ski School in Rokytnice nad Jizerou. The analysis includes comparison of given information with theoretical acknowledgement. The aim of the diploma thesis is to recommend some changes of marketing mix of Classic Ski School in Rokytnice nad Jizerou that could be helpful in following seasons according to the given comparison. Methods: The main method of collecting data needed for this diploma thesis is an interview. Interview was given personally an

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McDonald, Mark Alan. "Service quality and customer lifetime value in professional sport franchises." 1996. https://scholarworks.umass.edu/dissertations/AAI9709627.

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The economics of professional sports in the 1990s, coupled with increased competition for the entertainment dollar, has resulted in a shift of emphasis from acquiring customers to retaining customers. One method to improve retention is through developing strong relationships with customers by constantly striving to provide high quality service. Inability to control the core product, a severe obstacle not faced by other industries, serves to further heighten the need to provide high quality service within this context. With winning in professional sports being cyclical by nature, service qualit

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李韶儀. "A study of the relationship among marketing strategy, service quality and public satisfaction of sports in Kaohsiung City." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/69780526914114046588.

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Chuang, Tsung-Ta, and 莊宗達. "The Study for the Relationships among Experiential Marketing, ExperientialValue and Consumer Satisfactionon the Sports Service ofDecathlon in Taipei." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/w3km4q.

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碩士<br>臺北市立大學<br>體育學系<br>105<br>The purpose of this study was to discuss the experiential marketing, experiential value, consumer satisfaction on the sports service of Decathlon in Taipei. Self-compilation questionnaires were used in this study. This study conducts a questionnaire-type survey at the Decathlon Sports Store in Neihu store and Chungho store. The total sampling number of this study was 530. The collected data was analyzed by descriptive statistics, repeated measures, one-way MANOVA, t-test, one-way ANOVA, and path analysis. Based on the data analyze, the findings of the study were

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Větříček, Adam. "Audit marketingu lyžařské školy." Master's thesis, 2016. http://www.nusl.cz/ntk/nusl-343087.

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Title: MARKETING AUDIT OF SKI SCHOOL Goals: Invent a ski school marketing audit structure which will be used for carrying out marketing audit of real ski school in South Africa. Make suggestions about marketing conception of the ski school based on the marketing audit results. Method: Methods used in thesis are analysis of documents, BCG matrix, Porter's five forces analysis, PEST analysis and SWOT analysis. Results: Ski school marketing audit and suggestions about its marketing conception, which can be used as model how to carry out a marketing audit of any ski school or any other sport servi

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ŠINDELÍŘ, Michal. "Analýza sportovně-rekreačních aktivit v zázemí Novohradských hor." Master's thesis, 2010. http://www.nusl.cz/ntk/nusl-53285.

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Project analyses sports and recreational services of Tourism area of Novohradske mountains and Novohradske foothills and completly characterize potencial of this part Tourism in the location, through some analysis. Concretely is here used situational analysis, STEP analysis, destination demand analysis and analysis of competitive advantage. Than it was estabilished analysis of sports and recreational Tourism services (and the others supplementary services). The point of project was proposition of product portfolio and marketing mix of destination which was coming out of these analasys and fiel

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Konášová, Jana. "Marketing communication of Prague beach team z.s." Master's thesis, 2019. http://hdl.handle.net/10400.14/28394.

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O ambiente de marketing desportivo está em constante mudança e desenvolvimento, não apenas por causa das novas tecnologias, como ocorre na maioria dos setores, mas também pela crescente tendência do setor desportivo, em geral. As organizações desportivas precisam de um sistema racional que corresponda às necessidades do consumidor com suas ofertas. O marketing no ambiente desportivo tem suas próprias especificidades. Esse ambiente turbulento é caracterizado por uma enorme volatilidade, e o marketing na indústria desportiva ganha um espaço constantemente maior. Portanto, todo clube desportivo p

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Mikšovská, Klára. "Marketingový výzkum spokojenosti fanoušků HC Sparta Praha." Master's thesis, 2011. http://www.nusl.cz/ntk/nusl-313002.

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Title: Marketing research of HC Sparta Praha fans' satisfaction Objectives: The main objective of this diploma thesis is to find out how satisfied were HC Sparta Praha fans with the quality and the quantity of services that were offered them during season 2010/2011. As the contribution of the diploma thesis I will propose, according to the outcome of the marketing research, new services that can HC Sparta Praha offer to increase the fans' satisfaction. I will eventually propose how to improve current services. Methods: I used a method of personal interview, electronic survey and observing in m

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Čmakalová, Hana. "Konkurence fitnesscenter v oblasti Praha- západ a loajalita jejich zákazníků." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-324545.

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Title: Competition of fitness centres in the Prague - West and loyalty of their customers Objective: The objective of the thesis is to analyse competitive environment using the marketing mix of selected fitness centres in a competitive environment of Prague - West and to examine customer's loyalty with regards to these sport centres. Results of marketing research will be the main part of competitiveness analysis in this area and will serve as a basis for suggestions and possible improvements of these fitness centres. Methods: PEST analysis SWOT analysis Porters five forces analysis Marketing r

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Basík, Libor. "Spokojenost zákazníků sportovního areálu Vršasportcentrum." Master's thesis, 2013. http://www.nusl.cz/ntk/nusl-326053.

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Thesis title: Customer satisfaction of the recreational center Vršasport Goal of the thesis: This thesis focuses on recreational center Vršasport. The customer satisfaction was measured by a survey handed out to the customers of the center. The creation of the survey and following data elaboration was the main goal of this thesis as well. The result of the survey will reflect the customer satisfaction of the recreational center. Based on data extracted from the survey, the center will be able to improve its services to better serve the customers. Methods: Customer satisfaction was examined by

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Šebek, Roman. "Výzkum kvality služeb vybraného fitness centra." Master's thesis, 2020. http://www.nusl.cz/ntk/nusl-434429.

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Title: Research of service quality of selected fitness center Objectives: The main goal of this thesis is to identify the problematic areas of services provided by the selected fitness center and define specific proposals and recommendations for the management of the organization leading to the improvement of customer service. Methods: Research service quality of selected fitness center was used the modificated SERVQUAL questionnaire for sport services in Czech republic. This questionnaire compares the expected quality of services in an excellent fitness center to the actually perceived servic

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