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1

Malakhov, Sergey. "Force of Invisible Hand, Labor, and Just Price: Basic Principles of Sorting and Matching Under Wage and Price Dispersion." Journal of Institutional Studies 13, no. 1 (2021): 037–59. http://dx.doi.org/10.17835/2076-6297.2021.13.1.037-059.

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If the consumer realistically evaluates the efficiency of his efforts on labor and search, the purchase any quantity demanded will be optimal. Under equilibrium price dispersion suboptimal satisfying purchases represent corner solutions. A buyer who does not claim the optimal purchase either leaves the market or buys optimally. The invisible hand stops the buyer’s search in time and at the place where and when the purchase price allocates his time optimally between labor, search, and leisure and thereby maximizes the utility of his consumption-leisure choice. The producer does not know how muc
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Wells, D. L., L. Graham, and P. G. Hepper. "The Influence of Length of Time in a Rescue Shelter on the Behaviour of Kennelled Dogs." Animal Welfare 11, no. 3 (2002): 317–25. http://dx.doi.org/10.1017/s0962728600024891.

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AbstractAnimal rescue shelters provide temporary housing for thousands of stray and abandoned dogs every year. Many of these animals fail to find new homes and are forced to spend long periods of time in kennels. This study examined the influence of the length of time spent in a rescue shelter (<1 month, 2-12 months, 1-5 years, >5 years) on the behaviour of 97 dogs. The dogs ‘ position in their kennels (front, back), their activity (moving, standing, sitting, resting, sleeping), and their vocalisation (barking, quiet, other) were recorded over a 4 h period at 10 min intervals. The dogs’
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Deep, Thakkar, Sonar Shalaka, and Bhangdia |. Digvijay Sonawane Niddhi. "Budget Management Shopping Strategy for an E Commerce Website." International Journal of Trend in Scientific Research and Development 2, no. 3 (2018): 1573–76. https://doi.org/10.31142/ijtsrd11308.

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Recent e commerce website does not assure shopping within a stipulated budget. Many a times when our basket cart contains multiple products our budget gets collapsed. This somewhere affects customer shopping experience. Hence in this research we propose a methodology where a different combination of products, that customer wants to purchase is made. Then these combinations or these baskets are further evaluated based on customer's given budget. While suggesting readymade baskets to customer, we make sure that quality of product is not hampered. During these transactions it is verified that
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Siti Az zahra Br Batu Bara, Devi Trinita, Nurmala Hidayati, and Yenni Samri Juliati Nst. "Pengaruh Testimoni Terhadap Keputusan Pembelian di Tiktok Shop." Jurnal Mutiara Ilmu Akuntansi 3, no. 1 (2024): 293–97. https://doi.org/10.55606/jumia.v3i1.3581.

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This research analyzes the influence of testimonials on purchasing decisions at the Tiktok Shop using qualitative methods through interviews with 30 respondents. It can be concluded that testimonials play an important role in influencing purchasing decisions. Respondents tend to choose testimonials that are informative, descriptive and do not give the impression of exaggerating, the time spent also influences purchasing decisions. The results of this research confirm that authentic and genuine testimonials can be used as an effective marketing tool to attract attention and increase buyers' tru
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Kocot, Maria, and Magdalena Maciaszczyk. "THE SPECIFICITY OF PROSUMER ON THE INTERNET IN TERMS OF EMPIRICAL RESEARCH." Zeszyty Naukowe Wyższej Szkoły Humanitas Zarządzanie 23, no. 1 (2022): 75–90. http://dx.doi.org/10.5604/01.3001.0015.8610.

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The current business situation has significantly redefined the role of the modern consumer. He has turned from a passive user of goods and services to a conscious partner for businesses. The rapid development of the Internet means that it establishes relationships with other consumers and providers, acting as an Internet prosumer. The aim of the article is to determine the specificity of prosumer behavior on the Internet. For this purpose, a survey was conducted in April and May 2020. The standards of the CAWI technique were observed during the study. The survey results were compiled using the
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Gutnikova, Olga N., Olga B. Yarosh, and Natalia N. Kalkova. "Gluten-free products: Consumer perception of the functional properties and peculiarities of labelling." Upravlenets 14, no. 4 (2023): 87–99. http://dx.doi.org/10.29141/2218-5003-2023-14-4-6.

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The culture of food consumption is centered around innovative technologies and the healthy eating ideology. Against this background, manufacturers often use product information to promote products in the market without providing buyers with complete data on their practical purpose. The study tests the hypothesis that the ‘gluten-free’ logo has no effect on consumer choice, and the awareness of a product’s functional properties is formed in the context of marketing information received from the external environment. The methodological basis of the study is marketing theory in terms of consumer
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Kennedy, Javen, Pranav Subramaniam, Sainyam Galhotra, and Raul Castro Fernandez. "Revisiting Online Data Markets in 2022." ACM SIGMOD Record 51, no. 3 (2022): 30–37. http://dx.doi.org/10.1145/3572751.3572757.

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Well-functioning data markets match sellers with buyers to allocate data effectively. Although most of today's data markets fall short of this ideal, there is a renewed interest in online data marketplaces that may fulfill the promise of data markets. In this paper, we survey participants of some of the most common data marketplaces to understand the platforms' upsides and downsides. We find that buyers and sellers spend the majority of their time and effort in price negotiations. Although the markets work as an effective storefront that lets buyers find useful data fast, the high transaction
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8

Wells, D. L., L. Graham, and P. G. Hepper. "The Influence of Auditory Stimulation on the Behaviour of Dogs Housed in a Rescue Shelter." Animal Welfare 11, no. 4 (2002): 385–93. http://dx.doi.org/10.1017/s0962728600025112.

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AbstractThis study explored the influence of five types of auditory stimulation (human conversation, classical music, heavy metal music, pop music, and a control) on the behaviour of 50 dogs housed in a rescue shelter. The dogs were exposed to each type of auditory stimulation for 4 h, with an intervening period of one day between conditions. The dogs ‘ position in their kennels (front, back), their activity (moving, standing, sitting, resting, sleeping), and their vocalisation (barking, quiet, other) were recorded over 4 h at 10 min intervals during each condition of auditory stimulation. The
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9

Suryawinata, Bonny A. "Pemanfaatan Augmented Reality Dalam Memvisualisasikan Produk Perumahan Melalui Internet." ComTech: Computer, Mathematics and Engineering Applications 1, no. 2 (2010): 758. http://dx.doi.org/10.21512/comtech.v1i2.2583.

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To attract house buyers, many ways is done by the developers to promote their products, such as by using multiple marketing medias namely television, radio, internet, newspapers or distribute flyers during the exhibition. It is not uncommon that the said use of multiple media elements still make prospective buyers feel confused, because they can not imagine the shape of the house, since all they see is a flat two dimensional (2D) object. To obtain detailed product information house of course they have to visit the exhibition or housing sales office that would spend the time and cost. This is w
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Prayandi, Calvin, Imran Pradipta, and Muhammad Rizki. "Analysis of Factors Affecting Consumer Interest In Urban Are-as In Shopping For Daily Necessities Online During The Covid-19 Pandemic." Devotion Journal of Community Service 4, no. 3 (2023): 670–79. http://dx.doi.org/10.36418/devotion.v4i3.427.

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Online Shopping is the act of buying products and services through an online store or e-commerce. The culture of online shopping in Indonesia began to develop around the 2000s with the introduction of the internet. One of the benefits obtained by online shopping is that it makes shopping easier and more practical. Buyers do not need to spend time and spend on a trip to a physical store. It has also created a change in one's behavior in shopping. The purpose of this research is to find out daily needs during the Covid-19 pandemic. This research is a quantitative study in which a systematic empi
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Kaklauskas, Ubarte, Kalibatas, et al. "A Multisensory, Green, and Energy Efficient Housing Neuromarketing Method." Energies 12, no. 20 (2019): 3836. http://dx.doi.org/10.3390/en12203836.

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Green products, clean energy, energy union, green buildings, eco-innovations, environment-related, and similar initiatives and policies have become very popular and widely applied all over the world. A pleasant built environment (parks, flowerbeds, beautiful buildings) and a repulsive environment (noise, polluted surroundings) influence a buyer’s outlook on an advertisement differently. An aesthetic, comfortable, and clean built environment evokes positive emotional states, not only at the time of housing selection and purchase but during the building’s life cycle as well. Potential housing bu
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Khubaev, G., and N. Velko. "Estimation of statistical characteristics of expenditures of the user's time for working with web-oriented information systems for searching and rental of property." Bulletin of Science and Practice, no. 7 (July 13, 2017): 83–92. https://doi.org/10.5281/zenodo.826487.

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A comparative analysis of the main characteristics of the consumer quality of web–oriented information systems for the search and rental of property is carried out. Identified using the method of step-by-step refinement of the ranking of objects the most popular functions of web applications oriented on search and rental of property. The carried out researches have allowed establishing significant reserves of decrease in expenses of buyer’s time for search and rental of property in big cities of country.
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Khubaev, G., and N. Velko. "Estimation of statistical characteristics of expenditures of the user's time for working with web-oriented information systems for searching and rental of property." Bulletin of Science and Practice, no. 7 (July 15, 2017): 83–92. https://doi.org/10.5281/zenodo.829925.

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A comparative analysis of the main characteristics of the consumer quality of web–oriented information systems for the search and rental of property is carried out. Identified using the method of step-by-step refinement of the ranking of objects the most popular functions of web applications oriented on search and rental of property. The carried out researches have allowed establishing significant reserves of decrease in expenses of buyer’s time for search and rental of property in big cities of country.
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14

Sakalauskas, Virgilijus, and Dalia Kriksciuniene. "Personalized Advertising in E-Commerce: Using Clickstream Data to Target High-Value Customers." Algorithms 17, no. 1 (2024): 27. http://dx.doi.org/10.3390/a17010027.

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The growing popularity of e-commerce has prompted researchers to take a greater interest in deeper understanding online shopping behavior, consumer interest patterns, and the effectiveness of advertising campaigns. This paper presents a fresh approach for targeting high-value e-shop clients by utilizing clickstream data. We propose the new algorithm to measure customer engagement and recognizing high-value customers. Clickstream data is employed in the algorithm to compute a Customer Merit (CM) index that measures the customer’s level of engagement and anticipates their purchase intent. The CM
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15

Pandi, P. Raja, Ravi Kumar Theodore, D. Suresh Kumar, P. Balasubramaniam, and Patil Santhosh Ganapathi. "Utilization Behaviour of Digital Tools by Farmers for Marketing Their Produce during Covid-19 Lockdown Period." Asian Journal of Agricultural Extension, Economics & Sociology 41, no. 9 (2023): 834–40. http://dx.doi.org/10.9734/ajaees/2023/v41i92110.

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The present study was conducted to examine the role of digital tools in agricultural marketing during the Covid-19 lockdown period in Tamil Nadu. The study aimed to understand how farmers leveraged digital tools to overcome marketing difficulties in marketing their produce during the lockdown period. The research focused on the time spent on digital tools, the purpose for which farmers used digital tools, and the awareness of e-commerce web portals for marketing their produce. The research was conducted in three districts of Tamil Nadu, viz., Krishnagiri, Erode, and Madurai, which were selecte
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Pramanaswari, AA Sagung Istri. "Pengaruh Literasi Keuangan dan Pengalaman Investasi terhadap Pengambilan Keputusan Investasi Saham di Bursa Efek Indonesia." Akubis : Jurnal Akuntansi dan Bisnis 10, no. 1 (2025): 101–14. https://doi.org/10.37832/akubis.v10i1.83.

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This study looks at how far knowledge about money and experience with investments affect choices on stocks in the Indonesian capital market. 420 buyers filled out an online form that was used with a causal associative quantitative method to gather data. The study's results show that both knowledge about money and experience with investments have a good and significant effect on stock investment choices, sometimes at the same time. The coefficient of determination (R²) of 47.6% shows that the two factors can explain almost half of the differences in how buyers choose to spend their money. This
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Gao, Siqi, and Yiu-Kai Ng. "Generating extractive sentiment summaries for natural language user queries on products." ACM SIGAPP Applied Computing Review 22, no. 2 (2022): 5–20. http://dx.doi.org/10.1145/3558053.3558054.

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Multi-document sentiment analysis is an important natural language processing problem. Summaries generated by these analyzers can greatly reduce the time necessary to read a collection of topically-related documents to locate the desired information needs of a user. With the ever-increasing globalization and technology of the modern day, analysis of online user reviews on different products is an especially pertinent application of the aforementioned problem. At present there are way too many user reviews on popular products for potential buyers to spend adequate time to read and extract the m
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18

Grazy, L. Terina, and Dr G. Parimalarani. "E-Insurance :A Platform For Insurance Penetration In India." Restaurant Business 118, no. 6 (2019): 90–93. http://dx.doi.org/10.26643/rb.v118i6.7658.

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E-commerce is a part of Internet Marketing. The arrival of Internet made the world very simple and dynamic in all the areas. Internet is the growing business as a result most of the people are using it in their day to day life. E-commerce is attractive and efficient way for both buyers and sellesr as it reduce cost, time and energy for the buyer. No surprise the insurance sector has become quite active within the internet sphere. Most insurance companies are offering policies to be brought online and also the portals for paying premiums. It actually saves from hassles involved in going to an i
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Ganieva, Irina, and Gennady Shepelev. "Promotion of Intellectual Activity Results of Scientific Organizations. Value Estimation." Science Management: Theory and Practice 6, no. 3 (2024): 111–24. http://dx.doi.org/10.19181/smtp.2024.6.3.9.

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We consider approaches to assessing the value of intellectual activity results (IAR) from the points of view of the seller and the buyer. The analysis was carried out on the basis of a comparison of the total costs of implementing IAR in which the purchase of a license may be only a part of the costs. The analysis takes into account the risks associated with the implementation of IAR. They can potentially lead to reducing the economic performance in the realization of IAR. The authors examine choices of buyers and sellers in relation to the purchase and sale of IAR, taking into account the sca
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Mammadli, Zaur. "The Features of Consumer Rights Violations in Online Trading." Legal Concept, no. 3 (October 2021): 149–54. http://dx.doi.org/10.15688/lc.jvolsu.2021.3.22.

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Introduction: the development of the Internet and e-commerce has largely changed the habits, behaviors, and preferences of consumers. This dynamic and efficient means of providing goods has been able to overcome many of the obstacles inherent in offline trading. This became especially relevant in 2020 and does not lose its relevance at the present time in the situation of the lockdown precedent on a global scale. It is possible to increase the protection of business entities and, first of all, consumers, if there is an effective system of the legal regulation of the sphere under consideration.
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Saban, Ahmad Safitri, Ion Ferdinand Marini, and Johny Aninam. "Web-Based GIS Housing Marketing Information System in West Papua." International Journal Software Engineering and Computer Science (IJSECS) 4, no. 3 (2024): 871–81. http://dx.doi.org/10.35870/ijsecs.v4i3.3195.

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Web GIS- Based Marketing Information System in Housing Sector of West Papua: A Case Study The methods of research are interviews, direct observation and documents sales report, regional maps). They note that the system offers a more direct and efficient means of accessing information from potential buyers, ultimately boosting marketing efficiency by as much as 45%. Moreover, it delivered a 30% higher sales conversion rate than traditional marketing channels. A combination of useful features such as interactive maps and location search functions helps potential buyers browse properties more eas
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Mugo, Peter. "PORTER’S FIVE FORCES INFLUENCE ON COMPETITIVE ADVANTAGE IN TELECOMMUNICATION INDUSTRY IN KENYA." European Journal of Business and Strategic Management 5, no. 2 (2020): 30. http://dx.doi.org/10.47604/ejbsm.1140.

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Purpose: Competition is at the core of existence of firms. This determines the appropriateness of a firm’s activities that can contribute to its performance, such as innovations, a cohesive culture, or good implementation. Many firms have performed poorly in a competitive environemnt due to failure to analyse and strategise on the Porter’s Five Forces, regardless of the industry sector. Competitive strategy aims to establish a profitable and sustainable position against the forces that determine industry competition. The purpose of the study was to investigate the influence of Porter’s Five Fo
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Zheng, Rongrong, Jiasui Zhan, Luxing Liu, et al. "Factors and Minimal Subsidy Associated with Tea Farmers’ Willingness to Adopt Ecological Pest Management." Sustainability 11, no. 22 (2019): 6190. http://dx.doi.org/10.3390/su11226190.

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Scientific assessment related to the externalities of the tea ecological pest management (TEPM) system that can affect socio-economic development and ecological benefits is important to the sustainable development of the tea industry. This paper used the contingent valuation method to evaluate the externalities associated with TEPM and the factors affecting its adoption by farmers through survey data collected from Anxi county, Fujian province, China. The results showed that the positive externalities, which were not internalized (embodied in price), affected the willingness of tea farmers to
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Wells, D., and P. G. Hepper. "The Behaviour of Dogs in a Rescue Shelter." Animal Welfare 1, no. 3 (1992): 171–86. http://dx.doi.org/10.1017/s0962728600014998.

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AbstractEvery year sees an increase in the number of dogs admitted to rescue shelters. However well these dogs are cared for in the shelter it cannot be ignored that being in such a situation is stressful, and the time spent in the shelter may change the dogs’ behaviour which may in turn influence their chances of being bought from the shelter. This research examined the behaviour of stray and unwanted dogs on their first, third and fifth days in an Ulster Society for the Prevention of Cruelty to Animals (USPCA) shelter. A questionnaire was also distributed to members of the public to determin
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Sreeram, Anusha, Ankit Kesharwani, and Sneha Desai. "Factors affecting satisfaction and loyalty in online grocery shopping: an integrated model." Journal of Indian Business Research 9, no. 2 (2017): 107–32. http://dx.doi.org/10.1108/jibr-01-2016-0001.

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PurposeThis paper aims to conceptualize and test an integrated model of online grocery buying intention by extending technology acceptance model by adding several antecedents of online grocery shopping behaviour such as physical effort, time pressure, entertainment value, product assortment, economic values, website design aesthetics, etc. The ultimate dependent variable was consumer’s satisfaction with buying process of grocery product via online platform. Design/methodology/approachThe model was tested over online grocery shoppers using structural equation modelling approach. To enhance the
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Mol, Tirza, and Jeroen Ter Brugge. "The Model of a Screw Steamship from the Studio of Marine Painter Eduard van Heemskerck van Beest." Rijksmuseum Bulletin 71, no. 3 (2023): 236–59. http://dx.doi.org/10.52476/trb.17721.

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The Rijksmuseum has a number of nineteenth-century ship models once owned by the former naval officer and marine painter Jacob Eduard van Heemskerck van Beest (1828-1894). One of them, a model of the earliest generation of screw steamships with sails, a hybrid of a traditional sailing ship and a steamship, has recently been restored. During the restoration it was found to have the generic characteristics of a screw steamship, but a specific identification of function (navy or merchant navy) was not possible because of the lack of details. There are, though, strong indications that it must have
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N., Baggyalakshmi, Jenitha S., and Revathi R. "Robotic Process Automation for Commercial Proposal Preparation and Approval Process." Bonfring International Journal of Power Systems and Integrated Circuits 13, no. 1 (2023): 1–6. http://dx.doi.org/10.9756/bijpsic/v13i1/bij23004.

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OFSAC series machine is dependable, small, and easy to service, which means less time spent on it. When the presence of even a trace amount of oil vapour is intolerable at any point in the production process, oil-free air must be used. When the presence of even a trace amount of oil vapour is intolerable at any point in the production process, oil-free air must be used. If the client wants to know about a particular model detail, they can give their response in MS Form and then the flow is created. The correct flow response will be excluded in the Excel. When making product offers to clients a
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Marits, Shofi Arofatul, and Afif Zaerofi. "Trust and Purchase Intention Model of Muslim Z-Generation Consumers on E-Commerces (B2C) in Indonesia." Jurnal Manajemen 14, no. 1 (2023): 180. http://dx.doi.org/10.32832/jm-uika.v14i1.9784.

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<p><em>Indonesia is one of the countries with the highest number of online buyers. One of the potential target markets of e-commerce (B2C) is Z generation, a group of young people who spend most of their time accessing information from websites, including e-commerce. This study aimed to find out the effect of trust and purchasing intention model in the context of online shopping. This study used Structural Equating Modeling (SEM) approach. The sampling technique employed was convenience random sampling with a total of 300 respondents. This study found that perceived trust significa
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Ilnytska-Hykavchuk, Halyna. "Prospects for the introduction of innovative types of advertising in tourism." Економіка і регіон/ Economics and region, no. 4(91) (December 12, 2023): 133–39. https://doi.org/10.26906/eir.2023.4(91).3203.

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Advertising has an important position in the process of providing tourist services and in the conditions of competition. It contributes to the increase of the company's popularity, the number of customers and the company's income. The article reveals the essence of advertising, its functions, principles of its implementation. Factors influencing the advertising activity of a tourist enterprise are given. The Ukrainian advertising market was negatively affected by the war in Ukraine. In particular, the advertising market fell by 63% in 2022 compared with 2021. The biggest decline was in TV and
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Sihi, Debika. "Home sweet virtual home." Journal of Research in Interactive Marketing 12, no. 4 (2018): 398–417. http://dx.doi.org/10.1108/jrim-01-2018-0019.

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PurposeDigital technologies have made it possible for organizations to enhance service delivery and provide consumers a way to experience a product or service before even seeing it in person. Prior work has validated consumer purchase decision-making models like the Engel, Kollat and Blackwell (EKB) model in digital and multi-channel purchase environments. This research aims to explore the various impacts of digital technologies, specifically virtual reality (VR) and augmented reality (AR) features, on the different stages of the EKB model in a high involvement purchase decision context. In ad
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P., Umadevi, and S. Usha Dr. "A STUDY ON CUSTOMER PERCEPTION TOWARDS ORGANIC GREEN PRODUCTS WITH REFERENCE TO COIMBATORE." International Journal of Interdisciplinary Research in Arts and Humanities 3, no. 1 (2018): 98–102. https://doi.org/10.5281/zenodo.1193747.

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Organic products assumes essential part in everyday life. The present current world is an integral part of organic products. Buyers are increasingly worried about condition and their wellbeing. In this manner, they are starting to change their propensities for utilization and are requesting greener products whose fabricate has minimal effect on the earth. Green products join green ideas in the assembling and utilize return procedure of these products while enabling the products to meet a similar assembling directions. The study will focus on decision-making factors such as price, availability,
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Li, Zhen. "Construction of Precision Marketing Systems for Large Enterprises in Big Data Environments." Frontiers in Business, Economics and Management 15, no. 3 (2024): 10–15. http://dx.doi.org/10.54097/7pzkm397.

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The study constructs a precision marketing model for large enterprises, encompassing data collection, processing and analysis, strategy formulation, campaign execution, and feedback mechanisms. Data were gathered from social media, e-commerce platforms, customer feedback, and IoT devices using tools such as Google Analytics, social media APIs, and web scrapers, resulting in 5 million posts and comments, 12 million order records, and 250,000 customer feedback entries. Data processing involved ETL processes, cluster analysis, regression analysis, and natural language processing (NLP) techniques.
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Xasanboev, Abdug'ani Shovkat o'gli, and M.L. Fayzullaeva. "EXPLORING THE POSSIBILITIES OF USING EFFECTIVE BIM TECHNOLOGIES FOR "TOSHTEMIRYOLLOYIHA" LLC ON THE BASIS OF MODERN FOREIGN EXPERIENCE." EURASIAN JOURNAL OF ACADEMIC RESEARCH 2, no. 4 (2022): 162–65. https://doi.org/10.5281/zenodo.6478311.

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Technology has been a strong driver for industrial efficiency in the twenty-first century. Rapid growth in infrastructure projects such as tunnels is synonymous with both disruptive and supportive technologies that automate operations. The sector has rapidly risen to the challenge from buyers demanding a more digitalised experience when looking to (re)design new tunnels. Currently there are projects in the United Kingdom, Greece and Italy investing in tunnels for their transport networks to help commuters to travel quicker. We could argue that construction has evolved because the tunnels devel
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Haryanto, Budhi, Djoko Purwanto, Amina Sukma Dewi, and Edi Cahyono. "How does the type of product moderate consumers’ buying intentions towards traditional foods? (Study of consumer behavior in Indonesia)." Journal of Asia Business Studies 13, no. 4 (2019): 525–42. http://dx.doi.org/10.1108/jabs-10-2018-0299.

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Purpose This paper aims to explain the relationship between product quality, price and convenience with a positive attitude and intention to buy traditional food. In addition, it also aims to explain the role of the product type in moderating the relationship between these variables. Design/methodology/approach Samples were taken non-randomly, consisting of 500 snack food buyers and 500 restaurant food buyers. Some of the places chosen for sampling include Paragon Mall, Solo Grand Mall, Matahari Mall, Hartono Mall or other places in Surakarta-Indonesia, where people spend time relaxing. Furthe
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Dandi, Lisman, Awliya Afwa, and Hazwari Hasan. "THE INFLUENCE OF STORE ATMOSPHERE AND SOCIAL MEDIA PROMOTION ON PURCHASE DECISIONS AT COFFEE SHOP IN PEKANBARU (CASE STUDY REHAT COFFE)." Jurnal Apresiasi Ekonomi 11, no. 1 (2023): 158–66. http://dx.doi.org/10.31846/jae.v11i1.590.

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ABSTRACTThis study aims to analyze The Influence of Store Atmosphere and Social Media Promotion on Purchase Decisions at Coffee Shop in Pekanbaru (Case study Rehat Coffe). The object of this research is Rehat Coffee which is located on Jl. Sumatra No. 66b, Simpang Empat, Kec. Pekanbaru City, Pekanbaru City with a sample of 100 respondents who are buyers at Rehat Coffee. The data analysis technique uses Structural Equation Modeling using the Smart PLS version 3 application. The findings from this study note that the Store Atmosphere has a positive and significant effect on purchase decisions at
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Sarieva, Zh., A. Zhakupova, and E. Otynbay. "FACTORS OF CONSUMER BEHAVIOR IN THE MARKET COSMETICS." Sciences of Europe, no. 141 (May 27, 2024): 11–14. https://doi.org/10.5281/zenodo.11358873.

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This article touches on one of the pressing issues of modern marketing. The purpose of this article is to study the demand of consumers of cosmetic products and determine the factors influencing the decision-making process about the purchase of cosmetic products by students in stores in Almaty. Today, the competition for buyers among manufacturers is intensifying, new players are appearing in the market, new products and new customer needs are appearing. For any company, it is important to find out what is the determining factor when a client makes a decision to purchase a certain product. Mar
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Амирова, М. М., К. К. Бекшоков, and П. А. Бекшокова. "Green Product Marketing." Экономика и предпринимательство, no. 10(123) (November 15, 2020): 626–29. http://dx.doi.org/10.34925/eip.2020.123.10.119.

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Большинство потребителей в нашем современном технологическом мире выбирают экологичный образ жизни, приобретение экопродуктов - его составная часть. Найти в наше небезопасное продуктовое время экологически безопасные товары на прилавках супермаркетов нелегко, для этого надо владеть определенными точной информацией и потратить время на изучение ассортимента. Что уж говорить о тех покупателях, которые еще только встают на путь экологичного выбора: одни из них верят любым рекламным заявлениям производителей, другие считают, что найти экологичный товар нереально, так как кругом обманывают. Подсказ
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Fatima, Kaniz. "ONLINE FOOD PURCHASE BEHAVIOR OF DHAKA CITY DWELLERS." Journal of Business Administration 43, no. 2 (2023): 1–32. http://dx.doi.org/10.58964/jbaart01.

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Online food shopping has grown in popularity over the past few years. Purchasing ready-to-eat food via an online platform provides consumers with an alternative to taking the hassle of cooking or going out, commuting, facing traffic, and reaching out to a restaurant for food, especially when they are very busy. Thus, online food purchase saves time and energy. The purpose of this study is to analyze the demographic factors that play role in shaping the online food purchase behavior of consumers. Data were collected through an online and offline survey. Descriptive analysis, independent samples
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Farag, Sendy, Martin Dijst, and Martin Lanzendorf. "Exploring the Use of E-Shopping and Its Impact on Personal Travel Behavior in the Netherlands." Transportation Research Record: Journal of the Transportation Research Board 1858, no. 1 (2003): 47–54. http://dx.doi.org/10.3141/1858-07.

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The Internet makes it possible to conduct activities such as working and shopping without traveling to activity places. As e-shopping becomes popular, it can fundamentally change travel behavior. The presented study uses a literature review, an Internet survey of e-shoppers, and the Netherlands National Travel Survey to analyze the possible impact of e-shopping on travel behavior. The findings indicate that people living in areas with relatively many shopping opportunities buy online as often as do people who live in areas with relatively few shopping opportunities. People who spend a lot of t
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Liu, Ziyu, and Caili Zhu. "Research on the Marketing Strategy of Tikok Based on the Analysis of Consumer Behavior Characteristics." BCP Business & Management 24 (August 10, 2022): 489–97. http://dx.doi.org/10.54691/bcpbm.v24i.1541.

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In recent years since the creation of TikTok, the number of people using such applications is increasing. People to gain popularity and cure boredom. And some of the creators share their life and academic skills on the platform in combination with user interest types. The app was developed in China and is owned by Byte Dance. Originally known as Musically, the app is now known as TikTok and has 500 million monthly active users. Followed closely by YouTube, Snapchat, and Instagram, TikTok is the fourth most downloaded social application. As demand for products increases due to the popularity of
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KHAZHENSKA, Anna. "B2B COMPANIES GO ONLINE MARKET: TRENDS AND FORECAST." Herald of Khmelnytskyi National University. Economic sciences 340, no. 2 (2025): 52–58. https://doi.org/10.31891/2307-5740-2025-340-7.

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This article describes the significant role of B2B online sales in e-commerce. The aim of the research was to determine whether it is worthwhile for B2B players to invest in online platforms. A market study was analyzed, revealing that the impact of B2B e-commerce on economic development has not been sufficiently explored. The issue of investing in B2B online platforms was examined. The labor market has been joined by a new generation of Z and Millennials, who occupy positions as procurement technical managers and seek all the necessary information online before making a purchase. They find it
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Wehry*, Rebecca H., Kathleen M. Kelley, Robert D. Berghage, and James C. Sellmer. "Assessing Pennsylvania Consumer's Gardening Experiences and Interests to Develop Marketing Strategies for a State Plant Promotional Program." HortScience 39, no. 4 (2004): 874D—874. http://dx.doi.org/10.21273/hortsci.39.4.874d.

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Gardeners can provide the best insight to their gardening experiences and interests. In order to identify potential buyers of the state plant promotional program, Pennsylvania Gardener Selects (PGS), an intercept survey with 243 participants was conducted at the Philadelphia Flower Show on 6-7 Mar. 2003. Objectives were to better understand Pennsylvania consumer's: current gardening related shopping habits; where they obtain gardening information; and their motives and limitations for pursing gardening. Responses were analyzed to identify potential consumer segments who might purchase PGS plan
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Амирова, М. М., and З. К. Пайзуллаева. "Marketing substantiation of eco-products on the Russian market." Экономика и предпринимательство, no. 5(118) (June 11, 2020): 62–66. http://dx.doi.org/10.34925/eip.2020.118.5.010.

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На сегодняшний день существует разнообразие маркировок и сертификатов, заявляющих о натуральности продукта, изготовленного без применения различных пищевых добавок, синтетических удобрений и ГМО. Потребителю в них очень сложно разобраться. Большинство потребителей в нашем современном технологическом мире выбирают экологичный образ жизни, приобретение экопродуктов - его составная часть. Найти в наше небезопасное продуктовое время экологически безопасные товары на прилавках супермаркетов нелегко, для этого надо владеть определенными точной информацией и потратить время на изучение ассортимента.
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Zhang, Fan, and Albert P. C. Chan. "ABEM-based Simulation of Building Egression Safety for the Elderly Under Different Circumstances: Enlightenments of Healthy Residential Buildings for the Elderly." IOP Conference Series: Earth and Environmental Science 1101, no. 2 (2022): 022055. http://dx.doi.org/10.1088/1755-1315/1101/2/022055.

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Abstract People generally spend 90% of their time indoors. Owing to the increasing proportion of the elderly, how to develop healthy residential buildings, especially for the elderly, has raised more concerns. Even though many researchers have studied the healthy performance within the home environment of the elderly, there is little research focusing on the safety of indoor public spaces in mid-rise or high-rise residential buildings that are quite common in high-density cities. Dissimilar to other ordinary residents, the elderly would take changing and greater dangers during the egression un
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Lamprinidis, Lampros. "The EU Model of Socially Responsible Public Procurement." Journal of Public Policy and Administration 8, no. 3 (2023): 1–6. http://dx.doi.org/10.47604/jppa.1852.

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Purpose: The object of this paper is an overview of the European Model of Socially Responsible Public Procurement for the purpose of knowing the civil servants involved in the public contracts and the prospective contractors about them. Public buyers spend more than 16% of the EU’ GDP. By using the Public Procurement effectively by contracting authorities, one can have positive social impact (such as the reduction of criminal rate because of the employment of ex-offenders or immigrants) and contribute to sustainable development. Socially Responsible Public Procurement, in other words, take int
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Sak, Tetyana. "E-commerce: global trends, diagnostics, strategic guidelines." Marketing and Digital Technologies 5, no. 3 (2021): 30–42. http://dx.doi.org/10.15276/mdt.5.3.2021.3.

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The aim of the article. The aim of the article is to study the global trends of e-commerce as a complex form of economic relations and to provide its diagnostics based on key performance indicators, as well as to substantiate the strategic guidelines for e-commerce development in Ukraine and the world. Analyses results. E-commerce has become an integral part of the economy since the birth of the Internet and the active digitalization of modern life and business processes. The COVID-19 pandemic and related quarantine restrictions have led to the active growth of e-commerce in the world, as well
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Chen, Chun-Der, Edward C. S. Ku, and Chien Chi Yeh. "Increasing rates of impulsive online shopping on tourism websites." Internet Research 29, no. 4 (2019): 900–920. http://dx.doi.org/10.1108/intr-03-2017-0102.

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Purpose Customers who engage in impulsive online shopping make immediate, unplanned and ill-thought-out purchases online. The purpose of this paper is to present a model to illustrate how website quality (moderated by hedonic value) influences impulsive shopping behaviors in the context of online tourism. Design/methodology/approach The model and hypotheses presented here were tested by structural equation modeling. Empirical data were collected by conducting a questionnaire survey, in total, 3,000 invitation messages were mailed to the members of the two travel communities (1,500 invitation m
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Fatih Fuadi, Heni Verawati, and Lita Aryani. "Pengaruh Product Browsing terhadap Pembelian Impulsif pada Produk Fashion di Ecommerce Shopee dengan Flash Sale sebagai Variabel Moderasi dalam Persepektif Bisnis Islam." Jurnal Nuansa : Publikasi Ilmu Manajemen dan Ekonomi Syariah 2, no. 3 (2024): 174–87. http://dx.doi.org/10.61132/nuansa.v2i3.1141.

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In the rapidly growing era of digitalization, significant changes have occurred in consumer behavior, especially with the existence of e-commerce platforms and online marketing innovations. Today's consumers frequently browse for information about fashion products before making a purchase. Goals of the study to examine the impact of product searches on impulsive buys, Together with the relationship's moderating effect of flash sales, as well as sharia business perspective. Purposive sampling is a quantitative research method that is utilized. involving Shopee users in Bandar Lampung City. Data
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Yarosh, Olga, Natalia Kalkova, and Viktor Reutov. "Managing consumers’ visual attention in the context of information asymmetry." Upravlenets 11, no. 5 (2020): 97–111. http://dx.doi.org/10.29141/2218-5003-2020-11-5-8.

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The problem of imperfect information is one of the central focuses of institutional economics. Information asymmetry creates a contextual environment for marketing promotion. Its manifestations are associated with both the inability for the buyer to know the true price of the product and the risk of making the wrong choice. The paper deals with the assessment of information asymmetry that occurs in retail trade, as well as the development of algorithms for identifying areas of visual consumer interest that are responsible for consumer decision-making. The methodological framework of the resear
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Dorosh-Kizym, M., O. Dadak, and T. Gachek. "Digital marketing instrument in the conditions of development of the informational economy." Scientific Messenger of LNU of Veterinary Medicine and Biotechnologies 21, no. 92 (2019): 104–9. http://dx.doi.org/10.32718/nvlvet-e9217.

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The evolution of marketing, large volumes of data, analytics and the enormous growth of advertising in the consumer information space, have led to a global transformation of marketing functions. Today, marketing, retaining its functional tools, is changing and modifying. Marketing systems primarily focus on understanding the process of shaping consumer decisions. Given that people spend most of their time in the digital world, marketers should work in it as effectively. It is difficult to imagine the successful operation of any enterprise without a well-established marketing activity. In a mod
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