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Rozprawy doktorskie na temat „Travel agency”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 25 lipca 2025

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Guo, Yingying, and Kai Sun. "Relationship in Travel Agency: A case of Chinese International Travel Service." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-13850.

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Bachelor Thesis, School of Management and Economics, Växjö University, 2FE10E Strategic Marketing, spring 2011 Authors: Guo Yingyiung, Sun Kai  Tutor: Viktorija Kalonaityte Examiner: Åsa Devine Title – Relationship in Travel Agency Background –With the social and economic development and people's living standards, travel service become a popular leisure time has come. Travel agencies are very sensitive services company because the customer wants the high quality of services to enjoy their travel. The paper purpose is to find out any interrelation between travel agency and client. This is aimed
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Chen, Wei. "Travel agency marketing : a study of Changsha, China." Thesis, University of Derby, 2003. http://hdl.handle.net/10545/323788.

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This thesis constitutes an explication of tourism marketing in P.R. China. It identified the predominant factors at influence the marketing operations of Chinese travel agencies and explored the marketing mix approaches adopted by them. By studying Changsha, the research revealed that tourism marketing in China is a complex phenomenon. The great geographical and cultural distances mean the marketing theories, which are widely utilized in western countries, could have different effects on the oriental developing country. An even more important distinction is that China is a socialist country bu
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Smith, Anita. "Strategies for E-Commerce Adoption in a Travel Agency." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5943.

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In 2016, online travel sales increased 8%, resulting in profits increasing to over 565 billion U.S. dollars. Traditional travel agencies in brick-and-mortar storefronts are facing challenges related to competing with online travel agencies (OTAs), attracting new customers, and retaining existing customers. The purpose of this qualitative case study was to explore the e-commerce processes, business models, and strategies that leaders of traditional travel agencies use to compete with OTAs. The study sample consisted of 8 travel professionals from 3 small travel agencies located in the mid-Atlan
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Engvall, Maria, Johannes Fritz, and Sofia Kindh. "Offline vs. Online: Who buys where? A customer segmentation study of travel agencies." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-18315.

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Background: It has been shown that people travel much more nowadays than ever before. Since the Internet and the e-commerce have been developed the ability to book trips online has been enabled. There are now two dominant ways of buying trips, online or offline. The survival of traditional travel agencies has been questioned and some thinks that there will be no need for them in the future. Therefore it would be interesting to see who books trips at traditional and online travel agencies.  Purpose: The purpose with this study is to understand which segments that are purchasing travels at tradi
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Wang, Anna, and Ingemar Weiner. "Kommer den fysiska resebyrån att överleva? : En undersökning om konkurrensen mellan den fysiska och virtuella resebyrån." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30781.

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Syfte: Syftet med denna uppsats är att undersöka hur det kommer sig att den fysiska resebyrån finns kvar och hur framtiden ser ut hos dessa i och med teknologins snabba framväxt.  Metod: Denna studie utgår ifrån en kvalitativ metod. För att samla in data till empirin har tio semistrukturerade intervjuer genomförts med olika resebyråer belägna i Stockholm, via personliga möten, telefon och e-post. De resebyråer som undersökts är Jade Travel, Lotus Travel, Resevaruhuset, Resecity, Apollo, Ving, Nygren & Lind, Jorden Resor, BIG Travel och Globetrotter. Teoretisk referensram: De teorier som an
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Lumyong, Rotjarek, and Suppalak Suksom. "Service Quality of Thai Travel Agency, Thailand Resor AB, in Sweden." Thesis, Mälardalen University, Mälardalen University, Mälardalen University, Mälardalen University, School of Sustainable Development of Society and Technology, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-7789.

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<p>The customers perceived all 5 SERVQUAL dimensions; tangibles, reliability, assurance, responstiveness, and empathy, pertaining service quality performance at low level when compared with their expectation. Thailand Resor AB should fulfill these 5 gaps and pay attention at assurance dimension concerning conveying trust and confidence because of the highest gap. The dimension of tangibles (equipment, physical facilities, etc.), empathy (ability to see through the customer’s eyes), responstiveness (willingness to help and provide prompt service), and reliability (doing what company have promis
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Kim, Tae-Jun. "The current internet marketing status of Korean travel agency web sites." Online version, 1999. http://www.uwstout.edu/lib/thesis/1999/1999kim.pdf.

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Kangasmäki, Heini, and Maja Koskelainen. "How Important Is an Image? : Dutch Travel Agencies' Perception of Sweden as a Travel Destination." Thesis, Karlstad University, Division for Business and Economics, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-59.

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<p>Nowadays, when the world feels smaller as a result of the increasing flow of information, the competition of tourism between countries is getting bigger. This has caused that the marketing of the country has become vital. It is important for the country to send out the right signals so that the tourists have the right image of a destination. Once the image has been created, it might be hard to change it.</p><p>Scandinavian Travel Agent AB is a company arranging different trips around Scandinavia. They work as incoming agent for foreign tour operators, which they help with different types of
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Zhu, Tao. "Cultural influence on visitors' perceived service quality of a Chinese travel agency /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p1426121.

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Yang, Jie, and Yanfei Yan. "Customer Relationship in Tourism Industry : A case study of Swedish travel agency." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9912.

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Bennett, Marion. "Information technology and travel agency : an assessment of present and future impact." Thesis, University of Reading, 1990. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.280312.

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Ylänne-McEwen, Virpi Talvikki. "Relational processes within a transactional setting : an investigation of travel agency discourse." Thesis, Cardiff University, 1996. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.399144.

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Тимошенко, Юлія Вікторівна. "The role of a travel agency interior design in tourism product promotion." Thesis, Київський національний університет технологій та дизайну, 2020. https://er.knutd.edu.ua/handle/123456789/15366.

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Picone, Chiara <1987&gt. "L’evoluzione delle Online Travel Agency nel panorama turistico internazionale. Il caso Booking.com." Master's Degree Thesis, Università Ca' Foscari Venezia, 2015. http://hdl.handle.net/10579/6413.

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L’intermediazione, costituisce il comparto turistico che più è cambiato per effetto di internet e delle sue applicazioni. Fondamentale, il comportamento del turista che, evolvendosi, ha innescato, a catena, una serie di cambiamenti sul modo di operare delle imprese turistiche, dalle classiche agenzie di viaggio, agli alberghi, alle compagnie aeree sino ai tour operator online. Per restare sul mercato, tutti gli operatori turistici hanno dovuto adattarsi ed esser parte dei continui mutamenti in atto, con riferimento agli aspetti telematici, ai grandi motori di ricerca, agli aspet
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Frenclová, Jana. "Analýza trhu zájezdů na prodloužené víkendy." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-76394.

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Thesis processes informations about tours for extended weekends market. It is divided into two parts. The first one explains main terms used in the thesis. The second one is a detailed analysis of the tours and gives information about supply side and demand side of the market. On the basis of discovered facts, some advices are suggested in order to improve successfulness of travel agencies.
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Wang, Yi-wen, and 王怡文. "The Research of travel agency business model —A case study of “Lion Travel agency”." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/24677710420168907638.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>101<br>The study aims to work out a way to profit from the tourism industry by identifying and analyzing the components of business models. Based on the analysis and discussion on the components of business models, the study summarizes a business model which can help the travel agencies get sustainable profits. Oriented to the qualitative research, the study adopts case analysis, literature analysis and in-depth interview. Lion Travel agency is selected as the object among the travel agencies in Taiwan to conduct case study, and it is based on which the related
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Gaprindashvili, Sopio. "Measuring perceived service quality at travel agency best travel." Master's thesis, 2012. http://hdl.handle.net/10071/6306.

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Classificação: M10 Business Administration (General) Y40 Dissertations<br>A indústria de prestação de serviços tem-se desenvolvido por todo o mundo e o seu peso na economia aumenta de ano para ano. A avaliação dos serviços tornou-se importante para identificar factores para a melhoria destes. A melhoria da qualidade do serviço e uma boa percepção do mesmo irão levar à satisfação do consumidor, à sua retenção e a um passa-palavra positivo. O objectivo desta investigação foi medir a qualidade percebida do serviço prestado pela agência de viagens Best Travel. A revisão de literatura enquadrou-se
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Wang, Yi-Wen, and 王怡文. "A study for Travel Agency Selection." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/4yw7yk.

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碩士<br>國立臺北科技大學<br>工業工程與管理系<br>106<br>In todays society, everyone is under the pressure of the work, and when they want to stay away from this kind of environment for a while, the travel will be an option. However, there is no time for them to find information, book an airline ticket, book a restaurant, etc. Then it will go to find the travel agencys assistance, but the travel agency is how to choose it? And how should travel agencies meet consumer demand? If we first understand the consumers selection factors and selection criteria at the very beginning, then travel agencies can make profits b
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Lin, Chi-Kug, and 林紀孔. "Innovation business model of fictitious travel agency." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/19250715436605107977.

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碩士<br>中華大學<br>科技管理學系(所)<br>97<br>The financial crisis of 2007–2009 has been impacted on many aspects of business and caused crisis in travel industry. However there are many travel operators manage this crisis and create high revenue dramatically, especially operators those who focus on domestic traveling for Taiwanese or foreigners. The keys of success can be concluded as finding a market niche and segmentation, creating characteristic and establishing the innovation the business model. Therefore, if the travel agency wants to make the characteristic among their competitors, they have to make
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CHEN, HUAI CHOU, and 陳淮洲. "The Creative Operation Strategy of Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/30399127292211174259.

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碩士<br>逢甲大學<br>經營管理碩士在職專班<br>105<br>Abstract The development of tourism in Taiwan depends largely on the government's policy of promoting the tourism industry. However, with the influx of foreign tourists coming to Taiwan, the opening of cross-strait navigation between mainland China's passenger freedom and the rise of Taiwan's national tourism, Competition mode by the number of groups the number of travel, to the consumer tailored service competition model, the amount of the amount of money from the high quality of service competition, how to find the market positioning lock the group, tailore
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Liu, Yi-ling, and 劉怡伶. "EMERGING EXPERIENCE ECONOMY OF BICKCYLE TRAVEL - A CASE OF GIANT TRAVEL AGENCY." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/57051542205539837624.

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碩士<br>國立聯合大學<br>經濟與社會研究所<br>100<br>Since Pine & Gilmore (1998) in their literature, "the experience economy era has come" (Welcome to the emerging experience of economy), since "experience" has been gradually enterprises attach importance to have realized that to take the experience way as operating and marketing strategy. The difference between the "experience economy" and the traditional economy (agricultural economy, industrial economy), is the experience economy, the pursuit of emotional and contextual shaping, create worthy of consumers' memories of the activities, and focus on the intera
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Sui, Kuei-Chen, and 隋桂珍. "Analysis on Business Strategy of General Travel Agency in Overseas-Travel Markets." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/shdkn2.

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碩士<br>國立中山大學<br>管理學院高階經營碩士學程在職專班<br>107<br>According to the 2018 annual report of the International Tourism Organization (UNWTO), the number of overseas tourists visiting the world has reached 1.4 billion in 2018. The growth of tourism in recent years shows that tourism has become one of the most influential influences of global economic growth and development. However, if tourism-related operators want to remain competitive, they must adapt to changes in the environment. Taiwan&apos;&apos;s overseas travel market is the main business body of travel agencies. Therefore, this study explores
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CHENG, YI-WEN, and 鄭伊雯. "Where is The Future of Travel Agency Ticketing Staff?- Exploring the Rise and Fall of the Travel Agency Ticketing Industry." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/26ts5w.

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碩士<br>國立高雄科技大學<br>觀光管理系<br>107<br>Part of the value of travel agency services have been replaced gradually by the development of Internet communication, which has led many people to choose fast, instant Internet services, such as airline online shopping tickets, platform comparison network (Skyscanner, Expedia), etc. as indicators for purchasing travel products. The gradually transparent tourism products, together with the airlines, want to take full advantage of the profits, and no longer give the travel agencies a refund system. When the airlines are not in the best position, the airlines di
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Lee, Chia-ling, and 李佳玲. "INVESTIGATING CUSTOMER''S BEHAVIOR FOR TRAVEL PRODUCT SHOPPING ON TRAVEL AGENCY." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11743545441156188585.

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博士<br>南華大學<br>企業管理系管理科學碩博士班<br>101<br>E-commerce business grows substantially in decades, the travel website is fundamentally built the way tourism-related information is distributed and how buyers plan for and consume travel products. This study discusses consumers’ e-satisfaction and derivative behavioral intentions of the Internet on travel agency. An email survey was conducted to collect empirical data on e-travel agency shoppers in Taiwan. A total of 2,000 questionnaires were delivered and 853 effective samples obtained. The empirical results reveal that e-satisfaction is influenced by on
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趙士清. "Research on the Factors of Employee Group Travel Selection of Travel Agency Factor." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/6avk53.

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碩士<br>開南大學<br>觀光運輸學院碩士在職專班<br>107<br>The main purpose of this study is to understand the relationship between the factors and conditions of travel agency selection in the travel of employees before the travel abroad or domestic leisure travel activities, and to analyze the selection factors and conditions of different background variables on several variables. Related research. This study takes & quote employee group travel selection of travel agency factors and Conditions & quote as a research tool, and its contents include four basic parts: passenger basic information, travel agency factor c
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TSAI, YI-JUNG, and 蔡怡蓉. "The Study of Business Management on Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/sxd63b.

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碩士<br>嶺東科技大學<br>國際企業系碩士班<br>105<br>With the change of the times, traffic and information developed, travel has become one of the lives for modern people. Also, because of easy to get information, consumers can possess more choices and compare prices. Therefore, competition has become the main reason of profit declining and work rising for travel agency. The main objects of study were business people who working in travel agency. By the business people viewpoint, it is direct way to understand the business management situations. The individual in-depth interview was used to collect for the firs
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Lee, Chen-Liang, and 李振亮. "The Branding Strategic Management for Travel Agency Industry." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/t258an.

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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所在職專班<br>100<br>Recently, Taiwan travel markets have been over expanded. Besides, the unstable international situation, natural disasters and wars have affected industries the travel directly or indirectly. Among the travel industries, vicious price competition is the only way to get the profit. Unfortunately, the worse travel quality comes with the vicious price competition. In order to get rid of this bad reputation, the formation of the brand of industry and strategic become more important. Since 1990’s, there has been increased discussion and research on the format
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Chen, Wen-Gan, and 陳文淦. "The Web 2.0 Strategies for Internet Travel Agency." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/57846455439055225731.

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碩士<br>國立臺灣大學<br>資訊管理學研究所<br>95<br>The scope of this thesis is to analyze the current Web 2.0 phenomena, its effects on Internet travel industry, and to identify Taiwan major internet travel agencies competitive advantages based on models of strategic activity system, five forces analysis and long tail theory. We propose four specific Web 2.0 services for Internet travel agencies to grow their business by concentrating on customers''needs.
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Lin, Wei-chin, and 林偉欽. "Research and Management of Freelancer of Travel Agency." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/17427695478776741288.

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碩士<br>國立中山大學<br>高階經營碩士班<br>103<br>According to Tourism Bureau statistics, there are more than 8 million tourists to visit to Taiwan and more than 11 million passengers to go abroad, tourism now is not only a trend all over the world, also has become an integral part of the daily life. The tour leader always plays a role of multiple function of tourism, from the journey atmosphere control, processing planning practice run, and even emergency management, all the guests will complete their dream by the tour leader. But the tour leader is not easy to cultivate in such a fierce competition of the t
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Wu, Chia-Yi, and 吳佳怡. "Establish Travel Agency Website Service Quality Measurement Scale." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/28291526162348889698.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>99<br>In this study, an instrument for measuring the quality of website in travel agency was developed and empirically cross-validated. The study considered how E-SQ, E-QUAL, WebQual and eTailQ perspectives could be integrated to develop the framework, using documentary analysis, modified Delphi method and content validity. Survey responses from industry; government; academics and 415 travel agency staffs and directors were used to verify the instrument for travel agency website via exploratory and confirmatory factor analysis, and seven dimensions, 15 standards a
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Li, Che-Wei, and 黎哲瑋. "Improvement Strategy of The Travel Agency Service Quality." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/18986901680741045087.

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碩士<br>中華大學<br>科技管理學系碩士班<br>100<br>In recent years, international tourism industry has been flourishing strongly and many countries have actively developed tourism and leisure industries to enhance market share. Travel Agency, with a higher market growth rate, are especially considered as a next shining star. To maintain competitive market advantage, it is critical to understand how to improve the service quality for the industry. However, unavoidable issues such as uncertainty and complaints often result in flaw of service, which in turn leads to a decrease in consumer satisfaction. If there i
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Huang, Tzu-Jung, and 黃姿蓉. "Business Strategy Analysis of S Travel Agency Company." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/s4mpae.

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碩士<br>國立臺灣科技大學<br>企業管理系<br>105<br>This study chooses S company, a travel agency, as a case study, to analyze its competitive strategies in the current highly intensive tourism industry in Taiwan. We found that S company is likely to enhance its brand competitiveness by using interior advantage and environment outside. For instance, S company promotes its service advantage by completed products, integrated employees’ educational training and CRM system. S company, however, still faces serious O2O and foreign competitors (OTA) challenges same as other Taiwanese travel agents.
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Cheng, Tun-Chien, та 鄭敦謙. "Ｍulti-Channel Integration : A Study of Travel Agency". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/zfz477.

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碩士<br>淡江大學<br>管理科學學系企業經營碩士在職專班<br>106<br>In recent years, with the vigorous development of the tourist industry and market competition has become increasingly fierce. Customer’s demand for tourist product is not merely the provision of services. With technology growing and changes in consumer behavior, and then there are more interactive between physical and virtual access. Therefore, many companies have gradually used a multi-channel integrated business model, through the virtual and integrated business model to increase customer retention and participation, and create the business profits. T
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Tu, Feng-Chih, and 涂峯智. "Competitive Analysis in Class-A Agency Industry-An Example of Travel Agency B." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/hr9s54.

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碩士<br>國立高雄應用科技大學<br>高階經營管理研究所碩士在職專班<br>106<br>The internet has been changed of the ways of communications and consumptive habits in human beings, so that trading pattern in business has been changed as well. It is a great impact on travel industry if traditional transaction in business can not catch up of the most recent trends of E-commerce. It is easy to be marginalized in traditional travel industry because it is not difficult for consumers to reach information online as well as user-friendly E-commerce. Changing and dealing with new generation of E-commerce for localized Class-A travel ind
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Wang, Yaw-dong, and 王耀東. "A Study of The Travel Agency Regarding The Crisis Cognition And Reponse Behavior--The Yunlin, Chiayi and Tainan Area Travel Agency." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/7pedk9.

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碩士<br>南華大學<br>旅遊事業管理研究所<br>95<br>This study investigated the travel agency for peacetime crisis cognitive and response when an emergent crisis occurs, Which focus on the Yunlin、Chiayi and Tainan area of 256 travel agents. Of this study was to survey and census form, These region of the cloud over travel agency manager positions to collect data, a total of 188 valid questionnaires. Research methods are Descriptive Statistics Analysis、. Inferential Statistics、One-way of Analysis of Variance、Scheffe s Posteriori Comparison、Chi-Square Analysis and Reliability Analysis . The results showed :1. Reta
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Chen, Yen Pei, and 閻培貞. "Applying Data Mining on Travel Agency Databases for Customer Satisfaction Factors – A case of Japanese route in a comprehensive travel agency." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/cf7uf8.

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碩士<br>國立臺北護理健康大學<br>旅遊健康研究所<br>102<br>Tourism is a highly competitive industry. Customer satisfaction is the key of success of travel agencies. The aim of this study attempts to explore the factors of travel satisfaction that using data mining process. Based on a literature review, researchers find out the nine factors of customer satisfaction: (1) four factors of tour plan: accommodations, meals, bus, and travel arrangement; (2) two factors of business staff ; (3) three factors of tour guide. In the data mining process, the data came from 540 groups visiting Japan. Statistical regression can
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Hou, Te-Li, and 侯德立. "The Study on the Relationship among Brand Image, Perceived Risk and Behavior Intention for L Travel Agency and U Travel Agency." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/z8ty26.

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碩士<br>中國文化大學<br>觀光事業學系觀光休閒事業碩士在職專班<br>105<br>In recent years, the numbers of tourists continue to increase in Taiwan, to attract travel agencies cooperating with airlines for travel. This study examines the correlation between brand image, perceived risk and behavioral intent. We carried out questionnaires on the participants who participated in the L Travel Service or the U Travel Service. The questionnaire was distributed at the exit hall of the Taoyuan International Airport in 2017. 377 valid questionnaires were collected for descriptive statistics, reliability analysis, factor analysis
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Chen, Juei-Sheng, and 陳瑞生. "The Effect of Differentiated Services and Electronic Commerce on Travel Agency’s Performance–A Case Study of Northwest Travel Agency." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/14666370240760639633.

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碩士<br>國立中興大學<br>高階經理人碩士在職專班<br>103<br>Taiwan''s policy of opening to travel abroad in 1979 bring the growth of economic, that make Taiwanese pay attention to the leisure of travel. Depend on the development of internet, people receive more and more information. The traditional group tour can''t satisfy the traveler any more. Therefore, this study adopted qualitative research and interview the sample travel agency, in order to explore what kind of differentiated service can improve sales performance? This research used five cases of the sample differentiated service for inductive analysis. Then
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Chang, Chen-Chen, and 張家甄. "To study Selection Hotel Suppliers for Travel Agency - A Case Study of Incentive Travel." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/f35x7m.

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碩士<br>國立高雄餐旅大學<br>旅遊管理研究所在職專班<br>100<br>To study Selection Hotel Suppliers for Travel Agency - A Case Study of Incentive Travel ABSTRACT With improving economic development, companies and business owners can help to motivate staff through the use of travel incentives as a way of giving back to their employees. The company welfare committee works to find hotels or ask travel agencies to assist in finding and applying for hotels on the behalf of employees as part of the travel incentive. This study focuses on the travel agencies choosing different hotel suppliers and help
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Liu, Jen-Min, and 劉仁民. "Examining the current state of travel agency management broaching from the perspective of knowledge-based management approach --Showcasing the consolidated travel agency." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/r8f343.

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碩士<br>靜宜大學<br>觀光事業學系研究所<br>92<br>Abstract In a knowledge-based economic society, nothing is more important than the practical know-how to any industry as the competitions grow fierce. While the knowledge management approach is garnering heated discussion and adaptation in the industry, government and academic sectors, the research of this thesis has focused on the travel industry requiring a high level of knowledge as the study subject utilizing questionnaires and probes to attempt to decipher the current state of knowledge management in the travel industry, and to alleviate the correlatio
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Weng, Li-Wen, and 翁立文. "The Information System Analysis of Travel Agency on Internet." Thesis, 1999. http://ndltd.ncl.edu.tw/handle/17699189931197055803.

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Cheng, Pang-Hsiu, and 程邦修. "Customer’s trust and purchase intention toward travel agency website." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/27760941016275848213.

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碩士<br>中國文化大學<br>觀光事業研究所<br>97<br>Today the use of e-commerce has became very important for the Tourism Industry. However, the character of travel product and virtual space of internet make customer hesitate to use it. This research disscussing the relationship of trust, perceived risk, and purchase intention on the travel agency website. The result offers the suggestion for Tourism Industry marketing. By the convenience sampling, obtains 481 effective samples. The statistics used descriptive statistics, reliability analysis, correlation analysis, and regression analysis. Based on the data anal
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Lee, Yun-Lin, and 李運琳. "The Research on the Travel Agency Performance Bond Insurance." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/57386291270927086346.

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碩士<br>東吳大學<br>法律學系<br>98<br>Travel has long been an important way to broaden people’s life experience from ancient times to the present times. Since the twentieth century, many kinds of new convenient transportation vehicles have been in use, which have also helped travel to become an indispensable part of modern life or work. In view of the flourishing travel atmosphere, particularly in Taiwan, the amount of the travel population abroad has reached nearly 9 million in 2007. Though in 2008 the amount of the travel population declined slightly by 5.6％ because of the global financial tumult, th
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Yang, Su-Hao, and 楊書豪. "The Study of the Business Models for Travel Agency Blog." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/68035103481804389046.

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碩士<br>高雄餐旅學院<br>旅遊管理研究所<br>97<br>Although the blog technique has been developed for many years in Taiwan, the blog operation in travel agencies is still at the initial stage. This would have extremely different operational models based on company scales and marketing strategies. Due to the current operations in travel agencies, most travel agencies operate their business by investing in the Internet and adopting multiple distribution channels. Therefore, the travel blogs become a new issue in travel agency business. The purpose of this study is to build up business models for blog in trave
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HU, CHIA-PAO, and 胡家寶. "Applying Fuzzy Multi-Criteria Decision Making to Select Travel Agency." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/29945324625275117145.

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碩士<br>銘傳大學<br>觀光事業學系碩士在職專班<br>104<br>According to the research of Taiwan Tourism Bureau shows that package tour is still the most way of outbound travel in Taiwan. Moreover, the survey of Travel Quality Assurance Association of Taiwan also finds that complaints and disputes keep increasing. Tour leaders representing to travel agency in the tour group have to take the responsibility when travel agency negligence or poor quality caused discontent from the traveler. Therefore a tour leader has an important task to select the best travel agency. The main purpose of this paper is to provide a tra
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Almeida, Ana Sofia Ferreira de. "A communication plan for a portuguese travel agency: Portugal with." Master's thesis, 2021. http://hdl.handle.net/10071/22976.

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Portugal With is a Portuguese travel agency founded in 2013 with the aim of providing a personalized and personal experience to its customers. It offers a wide range of trips with the support of several national and international operators. Taking into account the family origin of this company, spreading the word, has always been the main way of publicizing the brand. However, today's digital age and the pandemic situation that has existed for over a year have created a need to invest more in marketing, essentially digital, to increase brand awareness and intensify its presence with
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Huang, Min-yu, and 黃旻渝. "The Establishment of Brand Equity Measure Index for Travel Agency." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/64669814148783554644.

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碩士<br>世新大學<br>公共關係暨廣告學研究所(含碩專班)<br>103<br>Brand equity has become an emerging concept to measure brand value in recent years. The intangible value of the brand is getting more attention, not just because brand equity is able to measure brand value accurately, but can also be used to enhance the marketing spending effectiveness. However, the brand value varies by the global environment and the consumer trend and hence is keeping redefined over the time that deeply affects the travel agency. Therefore, how to establish the measure index of brand equity in travel agency is the main motivation for
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Jhong, Jia-Lin, and 鍾佳琳. "A Case Study on Innovative Business Model of Travel Agency." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/42629748504476167437.

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碩士<br>國立中央大學<br>資訊管理學系<br>104<br>Travel agencies play an integrating role between suppliers and customers. However, numerous factors affect travel agencies. In addition to economics and politics, information asymmetry influences the industry. When information in the market is incomplete or imperfect, customers tend to choose low-priced travel products. To attract customers, travel agencies reduce prices, engaging in price wars with competitors. Furthermore, once a travel agency assumes the costs of developing new travel products, competitors can imitate it easily because of the lack of patents
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Botha, Phyllis Stephne. "A study of a shared vision at a travel agency." Thesis, 2008. http://hdl.handle.net/10210/443.

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The importance of vision and mission statements is well documented. An increasing number of authors argue that strategies in an organisation have a major impact on its performance relative to its peers (Hill & Jones, 2001:4; Thompson & Strickland, 1996:2). Raric and Vitton found that organisations with a formalised mission statement have double the average return on shareholders’ equity than those organisations without formalised mission statements. However, the extent of manager and employee involvement in developing vision and mission statements can make a difference in business success (Dav
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chen, liangjen, and 陳亮蓁. "The Establishment and Application of Tourist Database in Travel Agency." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/07697896369291963696.

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碩士<br>中國文化大學<br>觀光事業研究所<br>93<br>The Establishment and Application of Tourist Database in Travel Agency Student: Chen, Liangjen Advisor: Prof . Minghui, Lee Chinese Culture University ABSTRACT This study examines the establishment and application of tourist database on after-selling services and product-selling in travel agency. The research questions of this study were found in the existing literature. Since the tourist database isn’t applied widely so far, there will be neces-sary to further clarify. The questionnaires is
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