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Rozprawy doktorskie na temat „Tv brand”

Autor: Grafiati

Data publikacji: 4 czerwca 2021

Data aktualizacji: 10 marca 2023

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Ucha, Martim das Neves Costa. "Auditoria à marca : canal de entretenimento Sport TV." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21131.

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Mestrado em Marketing<br>O presente estudo teve como objetivo fazer uma Auditoria à Marca Sport TV, um canal de entretenimento desportivo. A Sport TV é um canal premium que se destaca nos media desportivos nacionais pela estratégia de proximidade ao cliente, pela oferta de conteúdos relevantes para o seu target e pela adoção de ferramentas tecnológicas que mudaram a forma como o cliente acede e desfruta dos conteúdos disponibilizados pela marca. Com o aparecimento de novos concorrentes, torna-se relevante uma análise em profundidade a esta marca. Para a concretização deste projeto foi seguida

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Lindstedt, Alexandra, Christoffer Tilstam, and Annie Toster. "The Carlforsska Experience : - uppfyller reklamfilmen sitt syfte?" Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-9962.

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<p>Syftet med studien var att beskriva överensstämmelsen mellan elevernas uppfattning och Carlforsska gymnasiets menade budskap med ”The Carlforsska experience”. Eleverna i detta fall var elever som gick i årskurs åtta på Skiljeboskolan i Västerås. För att beskriva överensstämmelsen gjordes en fallstudie där empiri insamlades genom intervjuer, där det togs reda på om vilka skillnader och likheter som fanns mellan elevernas uppfattning och den varumärkesidentitet som Carlforsska gymnasiet ville förmedla med ”The Carlforsska experience”. Studien visade att reklamfilmen ”The Carlforsska experienc

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Agerteg, Mikaela, Sandra Ardell, and Marielle Tivelius. "En kvalitativ studie om genrer och varumärkesbyggande inom TV-reklam." Thesis, Jönköping University, HLK. Media and communication science, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-11649.

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<p>Då TV-reklam idag är ett frekvent inslag i de kommersiella TV-kanalerna ville vi ta reda på vilken typ av reklamfilm som uppfattades som mest lämpad vid varumärkesbyggande. För att ta reda på detta valde vi att genomföra kvalitativa djupintervjuer med sex personer, tre kvinnor och tre män, i åldrarna 18 - 65 år. Vi valde att avgränsa oss till de tre genrerna humorreklam, känsloreklam och kändisreklam, och valde ut två reklamfilmer inom varje genre som vi ansåg representativa för respektive genre. Vi valde att använda oss av semiotik och brand equity som teoretisk ansats då vi ansåg att de p

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Abrahamsson, Jens, and Niclas Lindblom. "Product Placement : A study about Swedes attitude towards product placements in Movies and TV-shows." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19051.

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Marketers have always been looking for alternative ways to reach the target population with their messages. One approach that has grown the last decades is product placement that has become a large arena for companies to involve in their marketing communication. It has been shown that people tend to dislike traditional advertisement such as commercial brakes in TV and tries to avoid it by switching channel. Since product placement is a type of advertisement that is embedded in a movie or TV-show and cannot be zapped away without missing the story of the movie or TV-show, it is a good opportuni

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Pedersen, Madelen, Jenny Holmroos, and Camilla Pettersson. "Produktplacering i tv : En studie om skillnaden mellan teori och praktik." Thesis, Mälardalens högskola, Akademin för hållbar samhälls- och teknikutveckling, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-12648.

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Garellick, Lindborg Julia. "Varumärkesutveckling i identitetsskapande tv-reklam : en kvantitativ studie av Gevalias reklamfilmer över tid." Thesis, Uppsala universitet, Medier och kommunikation, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-143697.

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Title: Brand evolving in identity shaping TV commercial – a quantitative study of Gevalias commercial movies over time. (Varumärkesutveckling i identitetsskapande tv-reklam – en kvantitativ studie av Gevalias reklamfilmer över tid) Number of pages: 35 Author: Julia Garellick Lindborg Tutor: Anne-Marie Morhed Course: Media and Communications studies C Period: Autumn of 2010 University: Division of Media and Communication, Department of Information Science, Uppsala University Purpose: The purpose of the study has been to investigate in what ways the concept of success is construct

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Orellana, Yessenia, and Trigt Savannah van. "Produktplaceringens avtryck i en TV-serie." Thesis, Södertörns högskola, Företagsekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-30961.

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Syfte: Syftet med studien var att ge en utökad förståelse för hur användandet av produktplacering kan påverka tittarnas syn på en TV- serie. Metod: Ett avsnitt av den svenska TV- serien Solsidan användes på grund av dess omfattande kritik mot användandet av produktplaceringar. Empirin samlades in genom en kombination av enkäter och fokusgrupper där 21 respondenter deltog och där de fick se ett avsnitt ur serien. Teori: Teorier om minnesprocessen, varumärkeskännedom, informationshanteringsprocessen, olika dimensioner av produktplacering samt dess för- och nackdelar har använts för att sammanlän

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Sigot, Luca. "TV advertisement and social networks: an empirical study with young adults." Master's thesis, NSBE - UNL, 2013. http://hdl.handle.net/10362/9830.

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A Work Project, presented as part of the requirements for the Award of a Masters Degree in Management from the NOVA – School of Business and Economics<br>The aim of this research is to investigate the possible synergies between TV commercials and a brand Facebook profile. Different executional cues were tested to determine which one could create the greatest awareness of a brand profile and if, by choosing one cue over another, the intention to visit a brand profile could be influenced too. The experiment involved 400 young adults who were invited to watch a video online and, subsequently, to

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Romodan, Even, and Oscar Sundström. "Effektiv TV-reklam? : En kvalitativ studie om potentiella faktorer bakom effektiv TV-reklam samt konsumenters tittarvanor." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-45949.

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Bakgrund: Det finns problem kring att avgöra exakt hur effektiva reklamkampanjer är. TV-reklam är det mest inflytelserika mediet och fastän det inte finns belägg för att det direkt leder till något köp så kan det leda till att TV-reklamen förblir i vårt medvetande. Det finns därmed ett behov av att förstå vilka faktorer och strategier som anses vara effektiva i konsumentens ögon. Syften: Studien har som ändamål att identifiera och undersöka potentiella faktorer bakom effektiv TV-reklam, samt utöka förståelsen utifrån konsumenters synsätt. Studien utforskar även konsumenters vana att undvika T

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Rowe-Cernevicius, Brittany. "As Seen on TV: Brand Placement and Its Influence on the Identity of Emerging Adults." Bowling Green State University / OhioLINK, 2011. http://rave.ohiolink.edu/etdc/view?acc_num=bgsu1321669523.

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Vince, Georgiadou Nina, and Cecilia Johansson. "Varför presenterar företag amerikanska tv-serier? : En studie av en marknadsföringsstrategi." Thesis, Södertörn University College, School of Business Studies, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-1461.

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<p>Marketing is an important tool for companies to use in today’s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer’s increases and it has become more common that the customers tend to be less loyal towards the company. To keep and to develop customer relations it has been more common that the companies consider their trademark has become a very important strategic competition means. A strong trad

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CARELLI, GISELLA. "COSTRUZIONE E GESTIONE DEL BRAND TELEVISIVO. IL CASO LEITV TRA LOGICHE DI PRODUZIONE E MARKETING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/4376.

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L’obiettivo della tesi è stato quello di ricostruire i passaggi dell’edificazione del canale televisivo femminile LeiTv come brand, attraverso le decisioni prese in due principali settori d’azione: le scelte editoriali (comprendenti la produzione e l’adattamento di specifici programmi) e le strategie marketing. Nel primo capitolo, dopo uno studio della letteratura scientifica dedicata al branding come strategia nell’orientamento dei consumi, si sono passati in rassegna i vantaggi della sua applicazione alle imprese televisive. Nel secondo e terzo capitolo è sviluppata, attraverso le interviste

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CARELLI, GISELLA. "COSTRUZIONE E GESTIONE DEL BRAND TELEVISIVO. IL CASO LEITV TRA LOGICHE DI PRODUZIONE E MARKETING." Doctoral thesis, Università Cattolica del Sacro Cuore, 2014. http://hdl.handle.net/10280/4376.

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L’obiettivo della tesi è stato quello di ricostruire i passaggi dell’edificazione del canale televisivo femminile LeiTv come brand, attraverso le decisioni prese in due principali settori d’azione: le scelte editoriali (comprendenti la produzione e l’adattamento di specifici programmi) e le strategie marketing. Nel primo capitolo, dopo uno studio della letteratura scientifica dedicata al branding come strategia nell’orientamento dei consumi, si sono passati in rassegna i vantaggi della sua applicazione alle imprese televisive. Nel secondo e terzo capitolo è sviluppata, attraverso le interviste

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Svensson, Ida, and Josefine Brink. "Definierade varumärken : En bildanalytisk studie av Norrlands Guld och Mariestads reklamfilmer." Thesis, Linköpings universitet, Kultur, samhälle, mediegestaltning, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-94025.

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As a consumer often chooses product or service to satisfy the specific needs or desires. However, there is more often than not several brands that manufacture the same product, which means we also have to choose between these brands before we can calm our needs. This choice is usually an active decision. We choose a brand that we are familiar with, or a brand whose identity appeals to us. The brand thus has a major impact on both consumers' decision-making in connection with the purchase, but also for business success. The brand identity is an important aspect that most will affect the brand's

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Ångström, Hugo. "Populärmusik i TV-reklam : En kvalitativ undersökning av musiken som betydelsebärande teckensystem." Thesis, Högskolan Dalarna, Ljud- och musikproduktion, 2010. http://urn.kb.se/resolve?urn=urn:nbn:se:du-5359.

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This paper examines a popular music song (Heartbeats by Jose Gonzalez) as a sign system in television advertising. The study was conducted through qualitative questionnaires in connection to an audio-visual method of analysis called Masking. The method facilitates the analysis of isolated parts in the audio-visual spectrum by masking/hiding parts of the audio-visual totality.The survey had seven respondents where a hermeneutic epistemological approach was used. For the analysis Cooper's theory of brand identity (Practical and Symbolic Attitudes to Buying Brands) was used together with an inter

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FORNASIERO, ANDREA. "POLITIQUE DES CRÉATEURS: BALL E SIMON TRA AUTORIALITA' E BRAND IN HBO." Doctoral thesis, Università Cattolica del Sacro Cuore, 2010. http://hdl.handle.net/10280/790.

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Il creatore nella serialità Tv americana è convenzionalmente considerato l'autore di una serie. L'elaborato si propone di mostrare limiti e pregi di questa affermazione, attraverso l'esame di due casi di studio: le opere di Alan Ball e David Simon in HBO.<br>In Tv series, the creator is usually understood to be the auteur. This paper will show merits and limits of this conventional statement, through an exam of two case studies: the works of Alan Ball and David Simon in HBO.

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FORNASIERO, ANDREA. "POLITIQUE DES CRÉATEURS: BALL E SIMON TRA AUTORIALITA' E BRAND IN HBO." Doctoral thesis, Università Cattolica del Sacro Cuore, 2010. http://hdl.handle.net/10280/790.

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Il creatore nella serialità Tv americana è convenzionalmente considerato l'autore di una serie. L'elaborato si propone di mostrare limiti e pregi di questa affermazione, attraverso l'esame di due casi di studio: le opere di Alan Ball e David Simon in HBO.<br>In Tv series, the creator is usually understood to be the auteur. This paper will show merits and limits of this conventional statement, through an exam of two case studies: the works of Alan Ball and David Simon in HBO.

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Ekebrink, Hampus, and Josefine Högye. "Ser du det jag ser? : En kvalitativ studie om hur uppmärksammandet av produktplacering skiljer sig mellan män och kvinnor." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-35651.

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The aim of the study is to identify possible differences regarding how men and women pay attention to product placement. The overall issue underlying the study is as follows: ● How does the attention of product placement differ between men and women? In this study, the authors have chosen to use a multimethod research, which combines qualitative and quantitative methods. In order to fulfil the purpose and answer the main question, quantitative data was initially collected in the form of questionnaires. The data from the surveys were compiled and then mapped to provide a basis for the qualitati

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Malaguti, Anneli, and Lisa Öhlund. "TV-profiler på TV4 : En studie om hur TV4 arbetar med personliga profiler." Thesis, University of Kalmar, School of Communication and Design, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hik:diva-1137.

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<p>In the media world today it is important for TV-companies to differentiate since the number of competitors has increased. The competition is more complex today because of the possibility to broadcast throughout satellite and cable. As a company you need a strong brand in order to differentiate the company from the competitors. The brand of media companies are set by the content of the offer, which means that the program and the people connected to the television program has an importance for the sake of how people experience the company. For a commercial TV channel the content is also

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Neves, Fabiana Nogueira. "Representações identitárias de consumidores em publicidade de cerveja na TV (um estudo de caso das marcas Antarctica, Brahma e Skol)." Universidade Federal de Juiz de Fora (UFJF), 2011. https://repositorio.ufjf.br/jspui/handle/ufjf/2676.

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Submitted by Renata Lopes (renatasil82@gmail.com) on 2016-09-14T17:47:25Z No. of bitstreams: 1 fabiananogueiraneves.pdf: 11272328 bytes, checksum: 957dffd65394d5b28aec1975823ba0c1 (MD5)<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-10-04T13:47:42Z (GMT) No. of bitstreams: 1 fabiananogueiraneves.pdf: 11272328 bytes, checksum: 957dffd65394d5b28aec1975823ba0c1 (MD5)<br>Approved for entry into archive by Adriana Oliveira (adriana.oliveira@ufjf.edu.br) on 2016-10-04T13:47:53Z (GMT) No. of bitstreams: 1 fabiananogueiraneves.pdf: 11272328 bytes, che

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Zhang, Zeyu. "Media’s Strategic Use of Appeals and Cultural Values in Influencing Consumer Behavior and Purchase Intentions: An Examination of the Skin Whitening Phenomenon Among Highly-educated Young Chinese Adults." Ohio University / OhioLINK, 2021. http://rave.ohiolink.edu/etdc/view?acc_num=ohiou1626173058545024.

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Seez, Marina, and Dajana Bubic. "Konsumenters attityd mot varumärken : En studie om produktplacering." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-32840.

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Pagani, Margherita. "The Role of consumer experiential engagement in new media based social networks environnments : implications for marketing strategies." Thesis, Lyon 3, 2015. http://www.theses.fr/2014LYO30091.

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Le but de cette thèse est de comprendre comment les entreprises peuvent faire augmenter une expérience donnant naissance à l’engagement des consommateurs grâce aux nouveaux médias (comme les vidéos du Web, les dispositifs de téléphonie mobile et la télévision "traditionnelle") afin de stimuler le comportement actif des clients et de redéfinir des stratégies commerciales de marketing. Nous avons structuré notre analyse sur trois études d’approche.Dans la première étude, nous avons décrit comment l'engagement personnel avec le contenu et l'engagement social interactif (résultant du sens perçu de

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FEDERICO, LUCA. "L'apprendistato letterario di Raffaele La Capria." Doctoral thesis, Università degli studi di Genova, 2020. http://hdl.handle.net/11567/1005664.

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Superati «novant’anni d’impazienza» e dopo un lungo periodo votato all’autocommento e all’esplorazione delle proprie intenzioni, Raffaele La Capria ha raccolto le sue opere in due Meridiani curati da Silvio Perrella. La Capria ne ha celebrato l’uscita nella prolusione inaugurale di Salerno Letteratura, poi confluita nel breve autoritratto narrativo "Introduzione a me stesso" (2014). In questa sede, l’autore è tornato su alcuni punti essenziali della sua riflessione sulla scrittura, come la relazione, reciproca e ineludibile, fra tradizione e contemporaneità. All’epilogo del «romanzo involontar

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CHUNG, SHU YI, and 徐翊鈞. "TV channels of brand advertising creative." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/96417320685939530749.

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碩士<br>國立臺灣師範大學<br>設計研究所<br>99<br>comparatively weak. It is, therefore, imperative for TV medium to find its own positioning in the severe competition environment. Especially in the field of “TV channel packaging (VI)”, also called TV channel identification system, many TV channels use various colors or different dynamic image advertisements. However, not all of these packages can express its core value, mission and vision clearly. This research tries to understand the meaning of “brand” and in-depth analyze the concept of “TV channel brand”; then, discuss the TV channel packaging (VI), includ

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Chou, Fang, and 周芳. "The Effects of Show Brand and Host Brand on Brand Equity: The Case of TV Variety Show." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/g4b832.

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碩士<br>國立交通大學<br>傳播研究所<br>103<br>In the era of new media, the boundary between each media platform is becoming blurred, and the content in between is highly interlinked. Under this context, the content providers of traditional TV must think out of the box, using the strategy of “branding” to reinforce their own competitive advantages. By doing so, it’s highly possible for them to strengthen their audience equity, so as to stand out among competitors in different platforms by their strong brands. As a consequence, the present study attempts to find out the critical factors that matter when a TV

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Chang, Yun-Fang, and 張芸芳. "The Influence of TV commercial editing on Brand Revitalization." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/cj85q9.

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碩士<br>國立臺灣科技大學<br>設計系<br>107<br>The topic of this study is concerning editing of commercial films. Its hypothesis is that the “editing techniques” (single or multiple) and “sound effects” (music or speech) of commercial films could revitalize ideas of brands in the minds of consumers, trigger consumers to recognize values of brands, and enable brand revitalization. This study utilized the data “Global and Taiwan's Top 100 Influential Brands in 2015” published by the world's largest brand consulting company, Interbrand, and Taiwan’s largest market survey group, Ipsos. 491 commercial films relea

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Chung, Man-sing, and 鍾文聲. "The Study of Brand and ODM Strategy for Brand: using LCD TV ODM as example." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/d72pt4.

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碩士<br>國立中山大學<br>高階經營碩士班<br>96<br>3C industries have been developing for 30 years in Taiwan. Taiwan corporations are putting hugh resources within these industries. Moreover, Taiwan Government is also putting hugh resources to support. Due to concentration to support the value chain of European, American and Japanese International brands and corporations, made the big success of Taiwan economy. Recent years, Taiwanese corporations are losing competitions, therefore, Taiwanese plants are moving to China, even South East Asia. These movements are enforcing Chinese and South East Asian indus

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Fen, Chen Hui, and 陳慧芬. "A Study on TV Commercials, Brand Image and McDonald''''s." Thesis, 2003. http://ndltd.ncl.edu.tw/handle/70697099528534519568.

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碩士<br>淡江大學<br>大眾傳播學系<br>91<br>This study attempts to explore “the brand image of TV commercials on McDonald’s”. And finding out how McDonald’s adjusted its brand image of TV commercials to Taiwan society in 18 years. Besides, “globalization vs. localization” is also the key concept to examine the brand image of McDonald’s in Taiwan. Based on literature in this study, brand image contains three rankings, including functional, experiential and symbolic brand image. Moreover, semiotics analysis and documentary analysis are the research tools in this study. Semiotics analysis is used to

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Liu, Chun-Chi, and 劉純綺. "A Study on TV Advertising Effectiveness of the Brand Ads." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/96967457966777785393.

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碩士<br>國立體育學院<br>休閒產業經營學系碩士班<br>95<br>Advertising is widely considered as the most important media for marketing communication. However, with the time in which innovative information and the technology unceasingly progress and flourish, advertising style has also to be unceasingly innovated and updated so as to promote the environmental protection and accordingly raise consumers’ purchase intention. Therefore, advertising style also gradually changes with time, hitting the product from the former host, the characteristic, and the function, and extensively turns into the brand image molds, the p

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劉純綺. "A Study on TV Advertising Effectiveness of the Brand Ads." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/41119201412352058987.

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碩士<br>國立體育大學<br>休閒產業經營學系碩士班<br>95<br>Advertising is widely considered as the most important media for marketing communication. However, with the time in which innovative information and the technology unceasingly progress and flourish, advertising style has also to be unceasingly innovated and updated so as to promote the environmental protection and accordingly raise consumers’ purchase intention. Therefore, advertising style also gradually changes with time, hitting the product from the former host, the characteristic, and the function, and extensively turns into the brand image molds, the p

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CHEN, HSING-CHUANG, and 陳星壯. "Key Success Factors in Large Size LCD TV Brand Management." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/tssk7e.

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碩士<br>國立臺北科技大學<br>管理學院EMBA華南專班<br>107<br>The technology LCD TV grew rapidly and the reduction in production cost that made the price of the larger and higher quality TV be more affordable. The change of consumer behavior appealed more enterprise indulged in the LCD industry, which caused the market became a price competition. The panel suppliers and own branded (OBM) company need to find the new strategy to prevent more loss in such a struggling sitatuation. The study will focus on the key success factors that the OBM Co. need to consider during an over-supply and capacity market. Further inve

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游玉琦. "The Building of Program Brand and Brand Extension Strategy: A Case Study of TV Show“Queen”." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/52371433956171149211.

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Hsu, Chin-Chia, and 許錦嘉. "Research of Brand Positioning -A Case Study on Taiwan's LCD TV Products." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/77429395733530085488.

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碩士<br>中國文化大學<br>國際企業管理研究所<br>94<br>This study applies Multidimensional Scaling Analysis (MDS) to explore the brand perceptual positioning of Taiwan's LCD TV. According to the relevant theories and literature, we summarized five criteria as follows: Brand awareness, price, advertisement, quality and product design. Based on these criteria, Perceptual Positioning Analysis of MDS such as Benchmarking analysis, Ideal Point Analysis, Key Factor Evaluation, Criterion Correlation Analysis, and Strategy Analysis are used to form relevant strategies. The result of study, there are no favorite brand na

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Hung, Tsung-Tse, and 洪宗澤. "The Study of Competitive Advantage on Taiwan LCD TV Own-Brand Manufatures." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/78282978531686338303.

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碩士<br>國立交通大學<br>管理學院高階主管管理碩士學程<br>97<br>This is a vibrant audio and video (AV) world, since the speeding breakthrough of microelectronics. In the past, CRT TV dominated this AV territory for a couple of decades. But now a day, LCD TV has obviously replaced its position and becomes the most popular display media penetrating into our life. The situation is changing as the price reduction which is raised by the great progress of LCD related technology and increasing huge investment on new generation factories. We can really say it’s a LCD century today. Taking a view over LCD industry, you can

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Huang, Wen-Shan, and 黃文珊. "Developing the Brand Marketing Originality with ZMET：Taking Hakka TV as an Example." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/83872214695975779835.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>93<br>Due to the cut-throat competition of Taiwan media industry, media managers will have to learn the concept and skills of brand marketing in order to catch the attention of audiences and advertisers. As far as the culture-oriented Hakka TV station is concerned, it’s necessary to deeply understand the content of Hakka culture if the operation of brand marketing is introduced with the view of establishing culture identification and promoting culture awareness. Base on the above considerations, this research applies ZMET technology to exploring the Hakka peopl

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KAO, CHIH CHIEH, and 郜志傑. "Brand Identity Factors Scale Table application. take LCD TV industryas an example." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/40437077982333678598.

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碩士<br>國立臺北大學<br>企業管理學系<br>98<br>The big factory of much of science and technology in our country, in order to ask for the largest profit that enterprises managed continuously forever in recent years, take the place of the transition trend that the worker marches toward brand management from the speciality. But competitor all, how about set up a powerful brand, let the products break out and create more profits, it is a great subject that enterprises face. About the moulding of the brand, A aker (2004) Propose ' the brand identifying feature honeycomb model ', has adopted and reflected (reflect

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Lu, Hui Ling, and 呂慧玲. "Revising Fournier's Brand Relationship Quality Model：The Application of TV Home Shopping in Taiwan." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/c5r5y4.

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碩士<br>國立暨南國際大學<br>管理學院經營管理碩士學位學程碩士在職專班<br>102<br>Abstract The study of relationship has played an important role in the contemporary marketing research; however, few empirical cases to testify the phenomena of relation exist, especially the insufficient documents of discussing brand relationship. Recently, with the advance of technology, customers’ recognitions about the service of products are not only to purchase commodities or to accept the information about products passively, but to hopefully receive fast and correct customized service. Therefore, the goal of this paper is to set up a mod

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Tho, Truong Hoang Anh, and Truong Hoang Anh Tho. "Exploring the effects on brand commitment in TV sponsorship context:A case of Vietnam." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/n5756f.

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碩士<br>亞洲大學<br>經營管理學系<br>102<br>Total global spending on sponsorship has increased steadily recently, especially, it is claimed that the television sponsorship market will continue to grow in both volume and value. One of the important purposes of corporations when using television sponsorship is to build relationships with consumers. This could be achieved by focusing marketing efforts on enhancing consumers’ commitment to the sponsored brands. This research focuses on exploring the effects of consumer-brand identification on brand commitment, as well as examining antecedents of consumer-brand

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Song, So-Ra, and 宋小麗. "Korean TV Drama Influences on Korean Brand Image, National Image and Purchase Intention." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/37262251034437882775.

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碩士<br>龍華科技大學<br>企業管理系碩士班<br>103<br>This study evaluates whether Korean TV drama influences on Korean brand image, national image and purchase intention. Questionnaires were distributed to Taiwanese students in Ming Chuan University and Lunghwa University of Science and Technology, gathered totally 360 samples. A number of 340 samples were usable, accounted for 94.4%. SPSS statistical analysis package was used for assessing measurements reliability, descriptive statistic, t-test, ANOVA one-way analysis, factors analysis and regression analysis. The results of this study show that Korean TV dram

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Chang, Chia-Ping, and 張嘉萍. "The Consistency of Product Form and Brand Image─An Example of LCD TV." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/28048252930648715907.

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碩士<br>大同大學<br>工業設計學系(所)<br>93<br>Brands are among a company’s most valuable assets, and smart companies today realize that capitalizing on their brands is important. Doing so can help them achieve their growth objectives more quickly and more profitably. To explore the relationship between product form and brand image, the study used questionnaire surveys, which were based on Aaker Brand Personality Scale to measure consumers’ perceptions of LCD TV and brand images. Finally, multiple regression analysis was adopted to seek how the elements of product form influence brand images. The study resu

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盧君枏. "A research on brand price premium-The cases of MP3 Player and LCD TV." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/67105610576298206551.

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Wu, Hsiang-An, and 吳祥安. "A Study of The TV Program Title Sponsor Memory,Brand Attitudes,and Purchase Intention." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/83880536972788122235.

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碩士<br>亞洲大學<br>經營管理學系碩士在職專班<br>104<br>The main purpose of this study is to investigate whether the memory of title sponsor on the television program will influence sponsor brand attitude and purchase intention. In this study, we use snowball sampling to collect questionnaire through paper and website. We have 344 valid and 56 invalid questionnaires, and then use SPSS 19.0 statistical software to have descriptive analysis, reliability and validity analysis, one-way analysis of variance, regression analysis. The questionnaire includes three parts: "the attitude toward sponsor brand ", "the memori

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Shih-PinYeh and 葉士賓. "The Effect of Brand Concept Congurency and Perceived Risk on Consumer Purchase Intention of Brand Extension--A case of TFT-LCD TV." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/mrh454.

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碩士<br>國立成功大學<br>高階管理碩士在職專班(EMBA)<br>103<br>Due to the market product change at once, creating new brand cost a lot of money , the failure rate is high also,and it is not easy to have a successfull business with customer , that is why the brand extension is one of enterprise’s important marketing strategy. Therefore the release lever brand rights and interests extend the strategy is become the enterprise to enter shortcut of the market. The brand extension has its merit, such as using parent brand rights and interests success shifting to the extension product, expanding the parent brand’s sale,

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YANG, PAO-FEI, and 楊寶輝. "The Study of the Key Factors of Brand Communications:The Case of Mr. Brown TV Commercial." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/56mv67.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>104<br>The purpose of the study was to assess the brand management and of the canned coffee Mr. Brown in Taiwan. The results revealed that a local brand from zero to an over 50% market share for stage one, and the positioning strategy changed from a canned coffee to a Café shop for stage two. The key findings are as below: 1. To do the right things from the beginning. 2. Product sale was the short-term marketing， but branding was the long-term project. 3. The conception for consumer’s mind was limited. 4. The brand owner must saw and controlled everything from e

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Chen, Yi-Zhen, and 陳怡甄. "An Application of Analytic Hierarchy Process on Selection of Chinese Brand Customers of Laser TV." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/k6mxme.

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碩士<br>國立交通大學<br>管理學院管理科學學程<br>107<br>The laser projector market is swiftly growing from corporate usage and educational usage to home usage with the advance of laser projection technology and the progress of specification upgrade. Laser TV is one of new type TV products for application of Ultra Short Throw (UST) projection technology. In recent years, laser TV has been burgeoning in China market. Thus, it will be a crucial decision for the suppliers of laser TV to carefully select and evaluate Chinese brand customers of laser TV and focus their resources on the target customers. It is essentia

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Li-wen, Hung, and 洪麗雯. "The Effects of Country-of Brand and Brand Equity on Consumers’ Purchase Intention- An Example of LCD TV Consumers in Taiwan and China." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/53395599708942236731.

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碩士<br>南台科技大學<br>行銷與流通管理系<br>97<br>With worldwide Consumer Electronics demand raising up, LCD TV growth is one of extremely rapid product in recent years. Under the pressure of LCD TV market competition, Brand Equity and Country-of-Brand are the key factors of comprehensive evaluation in decision-making on consumers’ purchase intention. Therefore, this research is an exploration of consumers’ purchase intention of Brand Equity and Country-of-Brand influence based on the comparison of Taiwan and China consumers. This research carries on the sample investigation to Taiwan and China through the wa

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Chueh, Hung-Yu, and 闕宏育. "Developing and Implementing a Selection Model of Brand TV Commercial Script for a Real Estate Agency." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/53352432545323445651.

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碩士<br>世新大學<br>傳播管理學研究所(含碩專班)<br>102<br>In view of business found itself in need of an advertising campaign. It wished to raise consumer awareness of its brand, so that people would consider not only their service and product quality but also assign value to the brand itself. According to this new strategy, brand management would no longer depend solely on direct sales, and achieving such a transition will require a complete brand advertising overhaul. When enterprises want to gain visibility in the short term, the fastest way is through the TV media, with a penetration rate of 90%, to reach as

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Liu, Chia-Jung, and 劉家榮. "The Communication Effect of Product Placement and TV Commercial ─ Moderating Effect of Product Involvement and Brand Recognition." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/06382786604091938914.

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碩士<br>東吳大學<br>國際貿易學系<br>92<br>TV commercial is an important tool for advertisers to communicate with their target audience for past decades. However, the communication effect of this traditional method decreases as media cost increasing, channels diversification and market fragmentation. Product placement is another innovatory means that caught more attention by advertisers since it combines traditional advertisement and publicity and makes more communication impact. 　Further, from academic viewpoint, there seems no such examination about its communication effect. This research t

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