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Rozprawy doktorskie na temat „Value creation”

Autor: Grafiati
Data publikacji: 4 czerwca 2021
Data aktualizacji: 25 lipca 2025

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Laffey, Desmond Joseph. "Online value creation." Thesis, University of Kent, 2012. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.593897.

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This thesis is based on a related set of nine papers I published between 2004 and 2010. Six of these papers are sole authored and I was the lead author for the three joint authored papers. Four underlying themes are identified which underpin the research I have done. Firstly, market entry through the dot com model which was covered in my first published paper (Laffey, 2004). This paper identified my second research theme, network effects in entrepreneurial markets, covered in Laffey (2005.; 2007b) which examined gambling markets and my third theme, the importance of search and paid click conce
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Fang, Er. "Creating customer value through customer participation in B2B markets : a value creation and value sharing perspective /." free to MU campus, to others for purchase, 2004. http://wwwlib.umi.com/cr/mo/fullcit?p3144415.

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Martinez-Hernandez, Veronica. "Understanding value creation : the value matrix and the value cube." Thesis, University of Strathclyde, 2003. http://oleg.lib.strath.ac.uk:80/R/?func=dbin-jump-full&object_id=21195.

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This thesis is about creating a better understanding of value creation. It proposes 'the value cube', a new framework to describe, how organisations should align and manage their operations, resources, capabilities and competencies with their value propositions to create value. This thesis started with an exploratory analysis in value; as a result several unsolved issues, inconsistencies and weaknesses of current solutions were identified. Based on those, this research proposed two value dimensions - Hard and Soft Value. The value matrix was created by bringing together the two value dimension
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Popesku, Mihajlo. "Clarifying value in use and value creation process." Thesis, University of Nottingham, 2015. http://eprints.nottingham.ac.uk/28558/.

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Current marketing literature, regardless of its underlying paradigm/logic, lacks consensus on how to conceptualise value creation, how to define what it entails, along with by whom, how, where and when it is created (Voima et al., 2010). It is no surprise then that the value creation process is often described as a ‘black box’ (Grönroos, 2011b; Leroy et al., 2013). In this doctoral research the customer’s perspective on value creation has been advocated. Research was conducted using mixed methods in the context of digital camera usage. It was found that value creation process consists of input
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Nilsson, Alexandra, Ida Lehtinen, and Eleonore Rosenqvist. "The Co-Creation of Value : -An empirical study of value creation in physical bookstores." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-227057.

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Purpose: The aim of the research is to investigate what successful booksellers provide in store that increase interaction and thereby enhance perceived value for the customers. Approach: The study is based on a combination of using both quantitative and qualitative data, collected through questionnaire and through face-to-face interviews. A deductive approach has constituted the paper as the theoretical framework was constructed upon already existing theories. Findings: The investigated booksellers are working with all of the three interaction facilitators; servicescape, shopping event as well
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Loos, Nicolaus. "Value creation in leveraged buyouts." [S.l.] : [s.n.], 2005. http://aleph.unisg.ch/hsgscan/hm00142463.pdf.

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Bäckbro, Johan, and Hampus Nyström. "Entrepreneurial Marketing : Innovative value creation." Thesis, Jönköping University, Jönköping International Business School, 2006. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-333.

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<p>Background</p><p>Historically speaking, marketing and entrepreneurship has been looked upon as something distinct without any clear relationship. However, in recent years studies on the relationship between marketing and entrepreneurship has increased significantly. Marketers are neither innovative nor entrepreneurial enough in their way of thinking and making decisions. All successful entrepreneurial businesses are based on well thought through marketing. Successful businesses are those who manage to engage in entrepreneurial activities and consider marketing as an important part of that s
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Lundquist, Filip, and Vera George de. "Value Creation of Mobile Coupons." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-155565.

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AbstractTitleValue Creation of Mobile CouponsBackgroundCoupons have been around for years in traditional paper form where they have for instance been found in grocery stores located directly by the product they offer a discount on. Lately, mobile phones have come to play a greater part of our lives where they are also getting integrated into activities we conduct. This has been of interest for the fast moving consumer goods (FMCG) industry where integration of the mobile phone has arisen to a new phenomenon: mobile coupons that can be transmitted to the mobile phone instead of using traditiona
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Bailey, James Andrew. "Customer learning for value creation." Thesis, University of Nottingham, 2014. http://eprints.nottingham.ac.uk/27763/.

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In value creating contexts, customers often have to be clear about the roles they are required to perform (Kleinaltenkamp et al., 2012; Bitner et al., 1997), and may be required to develop their knowledge and skills in order to participate (Hibbert et al., 2012). This typically necessitates the ability to use and integrate resources in exchange encounters containing social and economic actors (Kleinaltenkamp et al., 2012; Hibbert et al., 2012; Arnould et al., 2006; Sheth and Uslay, 2007) to co-create value for each other (Vargo and Lusch, 2008; Payne et al., 2008). This research adds to the bu
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Weir, Kenneth Hugh. "Management accounting and value creation." Thesis, Heriot-Watt University, 2014. http://hdl.handle.net/10399/2870.

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This thesis presents an exploration of a branch of contemporary management accounting practice that is concerned with creating value for an organisation. Scholars within management accounting have highlighted the impact that such techniques have had in changing the practical landscape of organisational practices, but that paradoxically, there is a lack of corresponding empirical and theoretical knowledge about them. Therefore, this thesis examines these contemporary practices: firstly in a theoretical manner, through an examination of underlying theoretical influences, and secondly in practica
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Jones, Charles W., Kevin K. Byon, and K. A. Kim. "Value Co-creation in Sport." Digital Commons @ East Tennessee State University, 2017. https://dc.etsu.edu/etsu-works/3968.

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Birmingham, Beth A. "Value Creation and Value Capture in Non-Profit Partnerships." Antioch University / OhioLINK, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=antioch1140809392.

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Olsson, Krister. "From preservation to creation of value." Doctoral thesis, KTH, Infrastructure, 2003. http://urn.kb.se/resolve?urn=urn:nbn:se:kth:diva-3618.

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<p>This report asks the question how to balance thepreservation of cultural built heritage against other publicand private interests in local planning. The aim of the studyis to contribute to knowledge about how different actors valuethe built heritage and how they interact in planning. The studydiscusses how this knowledge can be taken into account inplanning practice. As society develops further into a knowledgesociety, the valuation of local environmental qualities seemsto be more complex than during previous decades. For thatreason the maintenance of cultural built heritage is moredifficul
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Aura, Heikki. "The new logic of value creation." Thesis, Linköping University, Department of Management and Economics, 2000. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-700.

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<p>The understanding of value is often described in terms of an industrial view in which value creation is linear, additive process. The emerging view takes a different approach to value creation: it’s interactive, relationships-based and synchronic. But either of these views capture fully the value creating importance of elements present especially in converging industries: coopetition, networks and external relationships. This thesis has been conducted by gathering primary data from telecommunication industry companies in forms of interviews. The studied companies are engaged in numerous dif
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Hahn, Moritz. "Essays on Private Equity Value Creation." Diss., lmu, 2010. http://nbn-resolving.de/urn:nbn:de:bvb:19-116129.

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CHENG, YUAN, and Xiangyun Xu. "Value creation by doing better procurement." Thesis, Högskolan i Gävle, Akademin för teknik och miljö, 2011. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-9524.

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Åsman, Andreas. "Value co-creation via smartphone applications." Thesis, Karlstads universitet, Avdelningen för företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:kau:diva-36279.

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The purpose of this thesis is to describe how value propositions can be seen as an operant resource in a wireless environment, for service providers’ opportunity to co-create value with their customers. To see how a service provider offer service in a wireless environment interviews have been conducted at Westra Wermlands Sparbank with the focus on service offered through a smartphone application. The findings in the empirical study was that the service provider does not have the opportunity to actively instruct its customers in a wireless environment since the majority of the customers get th
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18

Sun, Lizhe. "Value creation through modernizing Chinese medicine." Thesis, Massachusetts Institute of Technology, 2007. http://hdl.handle.net/1721.1/42217.

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Thesis (S.M.)--Harvard-MIT Division of Health Sciences and Technology, 2007.<br>Includes bibliographical references (leaves 110-114).<br>My first hypothesis in this thesis is that there is significant value vested in traditional Chinese medicine that can be captured by converting them into ethical drugs through scientific analysis, screening and validation. Further, holistic treatment is a key difference between traditional Chinese medicine and western-type chemical drugs, which makes Chinese medicine a very valuable category of knowledge. Using mixed formula is a primary method of treatment i
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McMullin, Nathan K. (Nathan Keith) 1979. "Value creation through intellectual property acquisition." Thesis, Massachusetts Institute of Technology, 2015. http://hdl.handle.net/1721.1/99013.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2015. In conjunction with the Leaders for Global Operations Program at MIT.<br>Thesis: S.M., Massachusetts Institute of Technology, Engineering Systems Division, 2015. In conjunction with the Leaders for Global Operations Program at MIT.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 91-93).<br>After Sanofi acquired intellectual property (IP) from bankrupt Pelikan Technologies it desired to leverage the IP to identify a product concept to enhance the company's portfolio. T
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Zhang, Tingting. "Customer Engagement of Value Co-creation." The Ohio State University, 2016. http://rave.ohiolink.edu/etdc/view?acc_num=osu1460036602.

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Carniato, Mattia <1995&gt. "Value creation a systematic literature review." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17539.

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Lo scopo di questa tesi è quello di creare una migliore comprensione della creazione di valore, essendo quest'ultimo un concetto multidisciplinare che è stato esaminato in diverse macro aree. Pertanto, è stata condotta una revisione sistematica della letteratura al fine di chiarire la nozione nel suo complesso. La tesi vuole rispondere a queste domande: cos'è il valore? come viene creato? chi lo cattura? E soprattutto, come possiamo misurarlo? La creazione di valore influenza molti aspetti di un'impresa, dalle interazioni relazionali al coinvolgimento degli attori, dalla gestione della supply
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E, Cascante Quirós María Jesús, and Natalia Schlothauer. "From Sole-Creation to Co-Creation : Social Marketing Value Creation through Corporate-NPO Collaboration." Thesis, Högskolan i Gävle, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-23453.

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Aim: The aim of this study was to investigate the structure of social marketing within a collaboration between non-profit organisations (NPOs) and business organisations as well as whether this collaboration facilitates the process of social marketing for the NPOs. For this purpose, Austin and Seitanidi´s (2012a, 2012b, 2014) Collaborative Value Creation (CVC) framework was applied to social marketing as value outcome by combining it with Andreasen and Kotler´s (2003) model of the social marketing process in NPOs. Method: A qualitative study was conducted based on secondary and primary data. H
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Hecking, Stephan Maria. "The relation between schareholder value orientation and shareholder value creation." Doctoral thesis, Universitat Autònoma de Barcelona, 2002. http://hdl.handle.net/10803/3950.

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Greyling, Christoffel Jacobus Coetzer. "Value-based management : shareholder value creation and management / Christoff Greyling." Thesis, North-West University, 2010. http://hdl.handle.net/10394/4780.

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The objective of this study is to evaluate the value drivers that drive the value of companies, as reflected in the share-prices. Through this study, the aim is to draw conclusions on the aspects that drive the share-price of companies. A detailed literature study was performed on the value-creation process that takes place in a company. The literature study has a significant focus on Value-Based Management and the elements that should be considered when evaluating the manner in which companies create shareholder value through the operational activities that are performed. Through applying the
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Yadav, Shailendra. "Analysis of value creation and value capture in microfluidics market." Thesis, Massachusetts Institute of Technology, 2010. http://hdl.handle.net/1721.1/59276.

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Thesis (S.M. in System Design and Management)--Massachusetts Institute of Technology, Engineering Systems Division, 2010.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 63-65).<br>Advances in microfluidics in the last two decade have created a tremendous technological value which is shaping genomics; drug discovery; proteomics; and point-of-care diagnostics. The positive impact has resulted in faster analysis time, increased throughput and reduced cost amongst other important benefits. Yet, the life sciences end-users and the microfluidics players themselve
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Oesterlin, Ulf. "Value creation and value capture of advanced electricity meter information." Thesis, Massachusetts Institute of Technology, 2011. http://hdl.handle.net/1721.1/65815.

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Thesis (S.M.)--Massachusetts Institute of Technology, Sloan School of Management, 2011.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (p. 107-112).<br>Advanced or smart metering has been a hot topic in the electricity community for several years. Despite the excitement about the technology, few business cases are actually able to justify the investment cost. One reason for the gap between costs and benefits is that major benefits such as avoided investments have long payback times and are difficult to monetize. However, another aspect which is largely overlook
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Coetzee, Pierre. "The relationship between value co-creation and customer perceived value." Diss., University of Pretoria, 2017. http://hdl.handle.net/2263/59808.

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This research considered the relationship between Customer Perceived Value, ultimately a measurement of a firm's Value Proposition, and Value Co-creation, a recent development in Service Science that considers the joint creation of value between customers and firms rather than the traditional exchange value logic of marketing. The Value Proposition was broken down into elements of functional value (Price and Quality), Emotional Value and Social Value; while Value Co-creation was understood across the two dimensions of Value-in-use and Co-production. A descriptive research design using a quant
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Angeldal, Jacob, and Anton Westin. "Value creation from sustainability efforts : How customers’ value creation is affected by providers’ communication of sustainability efforts." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-413758.

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As sustainability becomes a more prominent part of people’s lives, firms that embrace sustainability can create more value for customers. Value has traditionally been seen as being determined by the provider. However, recent theorisations have conceptualised value as being created by the customer with interactions as a key component. The primary way for customers to interact with firms is through indirect interaction – such as when reading labels on product packaging or taking part in advertising. In extant literature, there is a lack of research on how customers’ value creation is affected by
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Fitzhugh, Helen. "The role of organisational values in value creation : comparing social enterprises." Thesis, University of East Anglia, 2017. https://ueaeprints.uea.ac.uk/66835/.

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Social enterprises (SEs) are businesses that aim to create positive change for individuals and society. They are part of a society-wide discussion over how to create ‘social’ value, where the focus is often on finding efficient and effective means of ‘doing good’, but without consistent recognition that ‘good’ is a subjective term. Critical scholarship directs us to pay more attention to this subjectivity. This study explored how beliefs about what is ‘good’ - i.e. values - influence the experiences SEs provide for the people they aim to benefit. The mixed methods exploratory study drew on dat
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Elali, Wajeeh. "EVA and shareholder value creation : an empirical study." Thesis, University of Westminster, 2007. https://westminsterresearch.westminster.ac.uk/item/91xv0/eva-and-shareholder-value-creation-an-empirical-study.

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In recent years, a variant of residual income often called Economic Value Added (EVA)' or Economic Income (EI) has become a popular concern in academia and business communities. This study investigates the general hypothesis that EVA is more highly associated with shareholder wealth and firm values than are traditional performance measures. Two commonly used value-based performance metrics namely, Total Shareholder Return (TSR) and Tobin's Q are also considered to highlight the valuerelevance of EVA vis-a-vis these measures in predicting shareholder wealth. Using a sample of panel data of arou
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Pojezny, Nikolas Hommel Ulrich. "Value creation in European equity carve-outs." Wiesbaden : Deutscher Universitäts-Verlag, 2006. http://site.ebrary.com/id/10231849.

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Ylitalo, P. (Pekka). "Value creation metrics in systematic idea generation." Doctoral thesis, Oulun yliopisto, 2017. http://urn.fi/urn:isbn:9789526215334.

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Abstract The ability to generate creative new ideas to develop innovative products and optimize processes has become crucially important for organizations’ survival in the competitive and turbulent market environment. The objective of this dissertation was to examine the value creation of systematic idea generation in a quantitative fashion by defining a new evaluation methodology. This called for designing a set of quantitative value creation metrics for creative idea generation. This study aims to enhance current knowledge of idea generation measurement that has so far mainly focused on huma
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Pojezny, Nikolas. "Value creation in European equity carve-outs." Wiesbaden : Deutscher Universität-Verlag, 2006. http://www.springerlink.com/content/v7v835/.

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Peterson, Meghan. "Cultural entrepreneurship : unlocking potential through value creation." Thesis, University of Exeter, 2018. http://hdl.handle.net/10871/34526.

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This thesis explores the challenges and opportunities of cultural entrepreneurship, exploring current conceptualisations of cultural entrepreneurs and to find new perspectives and recommendations for cultural entrepreneurs of the future. Cultural entrepreneurship is a contested, yet essential aspect of the growth of artists and arts organisations globally. Though there are similarities, this research demonstrates that cultural entrepreneurs from different backgrounds, industries and of varied sizes need different things and have different barriers so cannot be understood in the same way. Digit
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PAIVA, BERNARDO RANGEL DA COSTA. "PERFORMANCE AND VALUE CREATION: MERGERS AND ACQUISITIONS." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2014. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=24257@1.

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A presente pesquisa se insere em um contexto caracterizado pela crescente discussão de geração de valor ao acionista intensificada pela crise econômica ocorrida entre os anos de 2008 e 2009, que fez crescer diversas dúvidas relacionadas à doutrina de maximização do valor para o acionista principalmente no que tange as estratégias para alcançar este objetivo. Neste contexto, a definição e a escolha da estratégia mais adequada se mostram como diferenciais para enfrentar os desafios impostos pelo cenário econômico no que tange a questão do desempenho da empresa e seu retorno para os acionistas. D
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Chase, James P. (James Patrick) 1975. "Value creation in the product development process." Thesis, Massachusetts Institute of Technology, 2001. http://hdl.handle.net/1721.1/82217.

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Robejsek, Peter Paul. "Bank value creation, intermediation and managerial ability." Thesis, Durham University, 2014. http://etheses.dur.ac.uk/10875/.

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Research in banking assumes that the production function is either parametric or deterministic in nature. This thesis develops a novel method for the parametrization of efficient frontiers, generalized frontier analysis (GFA), which uses artificial neural networks and the theory of asymmetric loss functions from forecasting to relax these assumptions. Results show that GFA can validly parametrize cost- and shareholder value efficiency (SHVE). This thesis also validates the SHVE concept by demonstrating that SHVE scores are more informative than managerial ability in explaining bank value creat
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Paavola, M. (Miia). "Value creation in platform based service innovations." Master's thesis, University of Oulu, 2017. http://urn.fi/URN:NBN:fi:oulu-201709062844.

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This study results a view to the key elements of value creation in platform based service innovation, the process of service innovation and the creation of value in platform based service innovation. These results will be viewed from a beauty service platform called Timma. Theoretical contributions are that in value generation process joint sphere can be flexible and occur also in the provider sphere and part of the customer sphere changes to joint sphere. For service ecosystems it is crucial to have good communication and interaction and creating these communications in the back-end phase of
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Holmkvist, Frida, and Malin Segerud. "Value Creation in Partnerships : in Emerging Markets." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355509.

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In a global world with an ever-changing environment, expansions of partnerships have been suggested in order to stay competitive. A fundamental goal of partnerships has shown to be value creation. Previous research has focused on value creation in partnerships mainly in developed markets. This study helps to address the gap of value creation in partnerships in emerging markets, by showing how value is created in markets characterized by a complex environment. The purpose of this study was, therefore, to explore how organizations can create value through their partnerships in emerging markets.
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Noor, Sabbir Hasan, and Sara Sari. "Co-creation of Brand Value In Startups." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-103996.

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Startups face a wide range of opportunities and challenges when it comes to building their brand value and by extension brand image, due to possessing both limited financial and human resources. Hence, developing a distinct and enduring brand is a critical competitive imperative for them. Evidence exists to suggest that co-creating brand value is an effective means of achieving this. This paper looks at how startups can co-create brand value, through the medium of social networks, that may lead to a favorable brand image. This thesis study adopts interpretivism as its main research philosophy.
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Hessels, Stieneke Jolanda Annemarie. "International entrepreneurship value creation across national borders /." Rotterdam : Rotterdam : Erasmus Research Institute of Management (ERIM), Erasmus University Rotterdam ; Erasmus University [Host], 2008. http://hdl.handle.net/1765/13942.

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Bösecke, Kathrin. "Value creation in mergers, acquisitions, and alliances." Wiesbaden Gabler, 2009. http://d-nb.info/993366996/04.

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Wiegandt, Philipp. "Value creation of firm-established brand communities." Wiesbaden Gabler, 2009. http://d-nb.info/997539674/04.

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Liu, Fang-Chun. "Value Creation in the Knowledge-Based Economy." Diss., Temple University Libraries, 2013. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/216553.

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Business Administration/Interdisciplinary<br>Ph.D.<br>Effective investment strategies help companies form dynamic core organizational capabilities allowing them to adapt and survive in today's rapidly changing knowledge-based economy. This dissertation investigates three valuation issues that challenge managers with respect to developing business-critical investment strategies that can have significant impacts on firm performance and growth in the competitive, information-orientated business environment. Using firm-level data collected from Taiwan, this dissertation examines specific valuation
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Reinaker, Andrew Dennis. "INTERNAL CUSTOMER VALUE CREATION AND COMMUNICATION CHOICES." Diss., Temple University Libraries, 2017. http://cdm16002.contentdm.oclc.org/cdm/ref/collection/p245801coll10/id/465702.

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Business Administration/Marketing<br>Ph.D.<br>Understanding why organizational stakeholders choose to communicate company-relevant information to others in their network is an area of ongoing interest to both academics and practitioners. This dissertation advances internal marketing literature by conceptualizing employees as internal customers and modeling their communication behaviors as value exchanges. Communication choices were hypothesized to be based on the perceived values of available communication options, deriving influence from both employee internal characteristics and situational
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Constandache, Andra Raluca <1995&gt. "Value co-creation in the outsourcing paradox." Master's Degree Thesis, Università Ca' Foscari Venezia, 2020. http://hdl.handle.net/10579/17534.

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WHAT OPTIMIZES INNOVATION IN OUTSOURCING, CONSIDERING THE OUTSOURCING PARADOX? How precise must be the instructions form company A to company B for an optimal result? OUTSOURCING PARADOX - A company develops the "perfect" set of tasks for their outsource manufacturer - with detailed requirements, frequencies and measures. However, micromanaging the process with precise instructions does not optimize the outcome. VALUE CO-CREATION LITERATURE - Service Dominant Logic - Optimization of innovation occurs when value is co-created between agent A and agent B, after aligning norms and institutions. A
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de, Verdier Below Tim, Florian Istrefi, and Arvid Karlefors. "Value co-creation in a digital world : A case study on a Swedish online retailer implementing value co-creation." Thesis, Internationella Handelshögskolan, Jönköping University, IHH, Företagsekonomi, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-48711.

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Background: In the past, the majority of products were sold in the retail industry through physical stores, making it possible for customers to interact and be personal with the retailers. The development of technology has made retailers move their operations to an online environment.    Problem: The problem of this paper is how companies that operate in an online environment can create relationships with their customers in the context of value creation. There exists limited research on how online retailers can create value creation and co-creation through e-commerce and m-commerce.   Purpose:
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RE, Beatrice. "Value co-creation processes in circular entrepreneurship: a problematizing review of value co-creation and a mixed-methods study." Doctoral thesis, Università degli studi di Bergamo, 2022. http://hdl.handle.net/10446/224731.

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The present doctoral research addresses value co-creation processes in a timely context, i.e., circular entrepreneurship, and it relies on a mixed-methods research design including an exploratory qualitative study and a subsequent quantitative one. The thesis is composed of three interrelated chapters, each of which constitutes a paper with its structure. The entire work is rooted in the value co-creation theory, which has been developed in service marketing literature with the seminal work by Vargo and Lusch (2004) and it has influenced many research streams in other disciplines such as strat
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Mattias, Hjelm, and Sven Rauws. "Value co-creating activities in micro-level healthcare : A qualitative study of value co-creation in dental care." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-355003.

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This research paper explores the value co-creating activities from a micro-level healthcare perspective by investigating value co-creation in dental clinics. Previous research on the subject of co-creation of value has directed its focus to higher-level healthcare with advanced illnesses, chronic diseases and complicated processes with many interactions. This research paper expands the theoretical research and provides valuable practical insight for dental clinics by adding a perspective where there is a low level of interaction. Through interviews with dentists and a focus group discussion wi
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Talwar, Rohit. "Unrequited value : the role of curiosity and individualised escape in value creation." Thesis, University of Birmingham, 2018. http://etheses.bham.ac.uk//id/eprint/8348/.

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In marketing, value is linked to products and services, and studied in known contexts from the perspective of customers and companies. This thesis draws attention to value creation through new fleeting offerings that are yet to be studied in marketing. These objects are presented here as 'branded installations'. These installations are unforeseen and offer experiences to people if they choose to interact with them. This study urges for the recognition of fleeting, interactive experiences offered to people and the impact they have on value for brands. This study, therefore, examines the value g
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