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1

Voytseva, Olena A., and Yulia S. Malychenko. "SYMBOLIC NATURE OF ZOOMORPHIC METAPHOR IN UKRAINIAN AND POLISH LANGUAGE CULTURES." Мова, no. 39 (September 5, 2023): 5–9. http://dx.doi.org/10.18524/2307-4558.2023.39.284908.

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The purpose of the article is to identify the specific features of semantic-symbolic and functional-pragmatic features of zoomorphic metaphors in modern Ukrainian and Polish. The object of the analysis is zoomorphic metaphors — figurative meanings of animal names fixed in the system of Ukrainian and Polish languages, which generalise knowledge and conceptions of the animal world in the context of human beings. The subject of the study is to identify the symbolic nature of zoomorphic metaphor in Ukrainian and Polish. The collected material contains universal metaphors, synonymous names, as also
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Kadirov, R. "Zoomorphic metaphor in French." Bulletin of Science and Practice 4, no. 3 (2018): 400–404. https://doi.org/10.5281/zenodo.1198826.

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This article analyzes the cognitive mechanism of the formation of the zoomorphic metaphor of the French language. A zoomorphic metaphor is a complex phenomenon that includes both figurative and cognitive potential for expressing knowledge about the world through linguistic models. In its study, therefore, it is not so much what qualities are possessed by this or that real animal (the referent of zoosadism), but those qualities that are attributed to it by the linguistic consciousness of the given collective, i.e. those that characterize the denotation.
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Kravets, Larysa, Galyna Siuta, Tetiana Semashko, and Nadiia Bobukh. "Cognitive-Assessment Content of Zoomorphic Metaphors in Contemporary Ukrainian and English Language Culture a Comparative Aspect." World Journal of English Language 13, no. 6 (2023): 439. http://dx.doi.org/10.5430/wjel.v13n6p439.

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The academic paper highlights the results of studying zoomorphic metaphors of modern Ukrainian linguoculture. Poetic texts of the ХХ - ХХІ centuries were primarily the source base because the language of poetry is the natural medium of metaphor. In poetry, the potential of metaphor is fully implemented. It conveys numerous shades of meaning, and semantic nuances, as well as the purpose of influencing the reader, stimulating his creative imagination, giving aesthetic pleasure, expanding the worldview, involving in co-creation, etc. Publicistic texts containing zoomorphic metaphors were also inc
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Bessonova, O., and E. Trofimova. "PHRASEOLOGICAL VERBALIZATION OF EMOTIONAL METAPHOR IN ENGLISH AND RUSSIAN LINGUOCULTURES." Scientific Notes of V.I. Vernadsky Crimean Federal University. Philological sciences 10, no. 3 (2024): 189–203. https://doi.org/10.29039/2413-1679-2024-10-3-189-203.

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The paper deals with the analysis of the emotional metaphor as a means of emotion conceptualization in phraseology. The interest to such idioms is accounted for by their capacity to reflect the understanding of emotions based on the socio-cultural experience of the language community, as well as to illustrate the national peculiarities of world perception through metaphoric meanings. On the material of English and Russian, metaphoric models of the emotional state are characterized, the role of metaphor in mapping the emotional domain is considered. In the context of a comparative study the aut
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Faizullina, N. I., and S. Hang. "Zoomorphic metaphor in a Russian folk riddle." Philology and Culture, no. 3 (October 4, 2023): 76–80. http://dx.doi.org/10.26907/2782-4756-2023-73-3-76-80.

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Metaphor is a unique phenomenon both from the point of view of language and culture, for it preserves unique relic forms of the surrounding reality perception. At present, when modern conditions of people’s lives are transformed, metaphor, as a way of realization of hidden comparison, undergoes a number of qualitative changes. In this regard, it will be relevant to turn to metaphor functioning in folklore texts, because due to its conservatism we can identify archetypal images underlying the hidden comparison. This article examines the features of zoomorphic metaphor in Russian folk riddles. T
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Petrosyan, Alina. "FROM ‘LION FACE’ TO ‘BUTTERFLY ERUPTION’: ZOOMORPHIC METAPHORS AS MESSENGERS OF FACIAL ANOMALIES." Armenian Folia Anglistika 17, no. 1(23) (2021): 35–51. http://dx.doi.org/10.46991/afa/2021.17.1.035.

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Medicine contributes to every person’s health in terms of diagnosis, treatment or prevention of a disease. Hence, constructing the clinical picture and the diagnosis of a health condition and conveying complex technical information in a comprehensible language is of utmost importance. In this regard, medical professionals rely not only on Greco-Latin terms of Classical times, but also resort to metaphors to illuminate many facets of medical observations and clinical findings. These metaphors stem either from anthropomorphic or zoomorphic areas and act as primary interface between scientific th
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Kutafeva, Natalia V. "Teaching of Japanese Language through Zoomorphic Metaphor." Oriental Studies 19, no. 10 (2020): 141–50. http://dx.doi.org/10.25205/1818-7919-2020-19-10-141-150.

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In this article, the author proposes a method for the consistent acquaintance of Russian students studying the Japanese language by way of zoonymes and zoomorphic metaphors based on the example of the transcription of Aesop’s fable “The Dragonfly and the Ant”. In the Japanese transcription, instead of the zoonyme “dragonfly”, another zoonyme “grasshopper” is used. In addition, in Japanese linguistic culture, there are two versions of the fable. In one version, the ants refuse to help the grasshopper, and he dies. In another version, the ants help the grasshopper, and he lives through the winte
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López-Rodríguez, Irene. "An Exploration of Animal Metaphors in Gender-Based Violence Campaigns." Cultura, Lenguaje y Representación 36 (May 15, 2025): 123–52. https://doi.org/10.6035/clr.8440.

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This article explores the use of animal metaphors in gender-based violence campaigns. It analyzes a purpose-built corpus consisting of 39 public-awareness campaigns that run between 1998 to 2023 across 21 countries that resort to animal metaphors in the representation of the female victim and/or the male abuser. Through the lens of Conceptual Metaphor Theory, the results revealed that campaigns reproduce common zoomorphic tropes associated with existing misogynous and gender-based violence discourses, such as political, legal, mass, and social media, and popular culture. Male batterers are por
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BOGDANOVA, Liudmila I. "MAN AS REFLECTED IN THE ZOOMORPHIC METAPHOR." Linguistics and Intercultural Communication, no. 2_2023 (September 23, 2023): 24–40. http://dx.doi.org/10.55959/msu-2074-1588-19-2023-2-01-02.

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The article deals with the cognitive essence of zoomorphic metaphor and its national and cultural identity in the Russian language. The study was carried out based on dictionaries and text corpora of the Russian language. The purpose of the article is to analyze the vocabulary material and its textual implementations in order to determine, based on the analysis, which cultural information is not fully reflected in explanatory dictionaries. In the course of the study, it was found that the names of animals, which represent cultural standards in the Russian language, mainly capture negative char
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Boiko, Alena V. "The Potential of the Zoomorphic Metaphor with the Target Domain “the Future of Russia” (on the Material of the Chinese Language)." Current Issues in Philology and Pedagogical Linguistics, no. 4 (December 25, 2021): 114–22. http://dx.doi.org/10.29025/2079-6021-2021-4-114-122.

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The article presents the analysis of the zoomorphic metaphor with the target domain “The Future of Russia” in the context of the US sanctions policy against Russia in the Chinese non-institutional political Internet discourse. The chronological scope of the study covers the period from 2014 till the present. The Chinese website 悟空回答 (Wukong Q & A) was chosen as the source of the material. The analysis of metaphors is carried out within the framework of the methodology of linguistic political prognostics, using the methods of metaphorical modeling, linguistic, cultural, cognitive and discou
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Hamdamovich, Ibragimov Khayrulla. "Zoomorphic Metaphor In The Works Of Tora Sulaymon (Animal Names)." American Journal of Social Science and Education Innovations 02, no. 07 (2020): 305–14. http://dx.doi.org/10.37547/tajssei/volume02issue07-40.

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Dubinets, Zoreslava, and Tаtiana Pavlyuk. "Verbalization Features of the Concept of FIRE in Artistic Discourse of the First Third of the Twentieth Century." Philology & Human, no. 4 (December 13, 2024): 67–82. https://doi.org/10.14258/filichel(2024)4-05.

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The article analyzes conceptual metaphors of fire in artistic discourse. nthropomorphic, zoomorphic and mythological metaphors in the figurative structure of the concept are studied. nthropomorphic metaphor turns out to have been productively used in the works of most Silver ge poets. Images of the fire element are presented in ussian prose of the early twentieth century, as they are associated with revolutionary transformations. nalysis of the verbal embodiment of the concept in the prose texts of I.. Bunin, M. Gorky and M.I. Tsvetaeva allows the author to draw a conclusion about the peculiar
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Merzlikina, Olga V. "Zoomorphic metaphor in the dialect nominations of plants as a fragment of the Galician language picture of the world." Vestnik Tomskogo gosudarstvennogo universiteta. Filologiya, no. 90 (2024): 75–93. https://doi.org/10.17223/19986645/90/4.

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The article studies the cognitive-onomasiological mechanism of motivation of zoomorphic metaphorical nominations of plants in the Galician language. The aim of the article is to analyze the motivation of the folk plants names and to reveal the mechanism of metaphorical rethinking of the conceptual sphere “animals”, as well as to describe the conceptual connection in the motivational bases of phytonyms created on the basis of synthesizing models. The material of the study was the folk plants names in the Galician language. The reason for including a phytonym in the sample for analysis was the p
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Konickaja, Jelena, and Birutė Jasiūnaitė. "The Metaphors of Rain in Lithuanian and Russian Poetry." Vilnius University Open Series, no. 5 (December 4, 2020): 303–25. http://dx.doi.org/10.15388/.vllp.2020.15.

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The current article, which is one of the further researches on the metaphors of natural phenomena in Lithuanian and Russian poetry, discusses the metaphors of rain (based on the works of 45 Lithuanian and 57 Russian poets). They reflect the following aspects of the phenomenon: acoustic, dynamic, temporal, visual, temperature, as well as its intensity, destructive consequences, belonging to a certain season and others. The metaphorical expressions are divided into seven semantic groups: 1) anthropomorphic, 2) zoomorphic, 3) biomorphic (plant), 4) associated with inanimate nature objects and phe
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Сюй, Ч. "Метафорические образы животных в баснях И.А. Крылова в сопоставлении с китайской лингвокультурой". Modern scientist, № 8 (11 листопада 2024): 83–88. https://doi.org/10.58224/2541-8459-2024-8-83-88.

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в статье характеризуются особенности русских зооморфных метафор, реализованных в баснях И.А. Крылова. Проводится сравнение с трактовкой образов тех же животных в китайской культуре. Автор исследования на основе анализа русской зооморфной метафоры для обозначения черт характера человека по сравнению с китайской приходит к выводу, что в ряде признаков наблюдаются расхождения в двух языковых культурах, это предопределено особенностями объективной действительности и спецификой мировосприятия и мировоззрения носителей языка. the article characterizes the features of Russian zoomorphic metaphors rea
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Toar, Dayan Domisianus, and Barli Bram. "Similes of Woman and Man in the Book of Song of Songs." Al-Lisan 8, no. 1 (2023): 1–12. http://dx.doi.org/10.30603/al.v8i1.3090.

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The study aimed to identify the types of similes of woman and man in the Bible book, Song of Songs, and their underlying principal metaphor. While the Songs of Songs’ figurative language is commonly analyzed through the lens of historical and pure literary approaches, the authors analyzed it using the cognitive linguistics framework. Qualitative content analysis was employed as the method. The findings showed that the similes of the woman (35) outnumbered similes of the man (12), and they grouped into 7 types, namely Architectural, Artefactual, Botanical, Celestial, Comestible, Topographic, an
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Koptyaeva, Natal'ya Nikolaevna, and Elizaveta Vladimirovna Shustrova. "REPRESENTATION OF JEREMY CORBYN IN BRITISH POLITICAL CARTOONS: ZOOMORPHIC METAPHOR." Политическая лингвистика, no. 5 (2021): 45–54. http://dx.doi.org/10.26170/1999-2629_2021_05_05.

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SUKHOVETSKA, Liudmyla. "ZOOMORPHIC METAPHOR AS A PECULIAR FEATURE OF AGATHA CHRISTIE’S IDIOSTYLE." Humanities science current issues 4, no. 60 (2023): 110–15. http://dx.doi.org/10.24919/2308-4863/60-4-17.

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Sboev, A. N. "Metaphor as a Means of Forming guanyongyu in Chinese Internet Communication." Vestnik NSU. Series: History and Philology 24, no. 4 (2025): 66–77. https://doi.org/10.25205/1818-7919-2025-24-4-66-77.

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This paper focuses on the study of internet “guanyongyu” (common expressions) based on metaphors in Chinese internet communication. The research problem lies in exploring how metaphorical concepts form these expressions and their implications for understanding Chinese culture and language. The objective is to investigate the metaphorization models and various metaphorical concepts in the formation of internet “guanyongyu”. The research materials consist of 89 common expressions collected from social media platforms such as Weibo, Douyin, and Xiaohongshu. The method adopted is the classificatio
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Gorshunov, Yuri V., and Elizaveta Yu Gorshunova. "Ambivalence of Zoomorphic Metaphor in the Mirror of Expressive-Evaluative and Emotional-Evaluative Connotations." Nizhnevartovsk Philological Bulletin 9, no. 1 (2024): 97–113. http://dx.doi.org/10.36906/2500-1795/24-1/08.

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The article examines such a quality of zoomorphic metaphor (zoometaphor) as its ambivalence understood as the ability to express antagonistic concepts due to the ambivalence of our feelings and emotions. The research field includes animalistic, ornithological, ichthyological and herpetological metaphors based on animal, bird, fish, reptile images. In the context of ambivalence, the use of zoometaphors is considered as a means of discrediting, humiliation and dehumanization, when their use is aimed at undermining authority, image and trust, at belittling merits and creating a negative image by
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Lopez-Rodriguez, Irene. "Animal Metaphors and University Rape Culture: A Look at Violence against Women on Campuses in Canada, Spain, Australia, Mexico, and the USA." Feminismo/s, no. 46 (July 3, 2025): 348–86. https://doi.org/10.14198/fem.2025.46.14.

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This article focuses on animal metaphors in real cases of rape culture in universities in the Anglophone and Hispanophone worlds. To this aim, it analyzes the animal metaphors permeating several episodes of violence against female students perpetrated on campuses in Canada, Spain, Australia, Mexico, and the USA in the last decades (2000-2024). A total of 6 cases are studied. Apart from reflecting the (ab)use of animal metaphors in cases of rape culture in the higher educational system, this selection was made considering the different types of contexts and media where the metaphors are encount
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Golubkova, E. E., and E. B. Kivileva. "Seacraft Names in Military Discourse." Professional Discourse & Communication 3, no. 1 (2021): 10–26. http://dx.doi.org/10.24833/2687-0126-2021-3-1-10-26.

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The article analyses the process of meaning formation of names of warships in the military discourse with the aim of identifying conceptual mechanisms which underlie the naming of seacraft. The research constitutes part of the study in the field of cognitive linguistics and fills in the gap in the studies of metaphoric potential and cultural specificities of secondary names applied to artifacts (as big as warships) in British and American tradition. The results show that of all 1200 seacraft names, 700 units are originally zoomorphic common nouns transformed into proper names of seacraft with
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Сребрянская, Н. А., та И. В. Гайдук. "ТИПОЛОГИЯ ПОЛИТИЧЕСКИХ МЕТАФОР В РОССИЙСКОМ МЕДИАДИСКУРСЕ 2023-2025 ГГ." НАУЧНЫЙ ЖУРНАЛ СОВРЕМЕННЫЕ ЛИНГВИСТИЧЕСКИЕ И МЕТОДИКО-ДИДАКТИЧЕСКИЕ ИССЛЕДОВАНИЯ, № 2(66) (24 червня 2025): 96–112. https://doi.org/10.36622/2587-8085.2025.17.71.007.

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Постановка проблемы. В статье рассматриваются типы политических метафор в российском медиадискурсе 2023-январь 2025 гг. Цель настоящего исследования заключается в выявлении типологии политических метафор в дискурсе российских СМИ. Результаты. В медиадискурсе в настоящее время преобладают обзоры политических событий и их оценки, в связи с чем в поле зрения данной статьи попали именно политические метафоры. Выделение когнитивных оснований для метафоры и классификация политических метафор в медиапубликациях российских СМИ позволили выделить 9 ключевых типов метафор, внутри некоторых из них, в сво
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Kuchkorova, Sadokat Toshpulatovna. "Cognitive Structuring of Zoomorphic Symbols in French Discourse: Mechanisms and Interpretations." American Journal Of Social Sciences And Humanity Research 5, no. 5 (2025): 68–71. https://doi.org/10.37547/ajsshr/volume05issue05-13.

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This study explores the cognitive mechanisms underlying the formation of zoomorphic imagery in human cognition. Drawing on examples from the French language, the article analyzes how metaphorical modeling, cognitive projection, associative reasoning, categorization, and inferential logic shape animal-based symbolic representations. These cognitive mechanisms collectively contribute to the conceptualization and linguistic expression of animal traits as human characteristics. Through culturally embedded metaphorical structures, the study highlights how animal imagery conveys social, emotional, a
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Bie, Chunhong, and Anna Tikhonovna Griazova. "Linguistic and cultural potential of zoomorphic metaphor in Russian and Chinese phraseology." Philology. Theory & Practice 17, no. 12 (2024): 4643–51. https://doi.org/10.30853/phil20240658.

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The purpose of the study is to identify ethnospecific patterns of cultural connotation formation based on zoomorphic metaphorical reinterpretation of lexical components of Russian and Chinese phraseological units. The article considers the representation of the metaphorical understanding of zoonyms that characterize a person in terms of appearance, character, speech activity, intelligence, interpersonal relationships, emotional state and behavior. The scientific novelty of the study lies in the fact that for the first time, through the structural and semantic characteristics of zoophraseologic
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Kenjaboyevna, Eshimova Sharofat. "Zoometaphors As A Linguistic Way to Characterize A Human Being." American Journal of Philological Sciences 05, no. 04 (2025): 102–4. https://doi.org/10.37547/ajps/volume05issue04-26.

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In modern linguistics there is a great number of classifications of usual metaphors. In this article we will consider zoometaphor as a way of linguistic characterization of a human being on the basis of various images. The essence of metaphor lies in associative identification, which makes it possible to relate phenomena of different subject areas by means of a nominative act. In zoometaphor, on the one hand, anthropomorphic properties are attributed to the image of an animal, on the other hand, this image is projected onto a person, to whom zoomorphic characteristics are attributed. The aim o
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Devos, Anastasiia. "VISUAL ARTISTIC MEANS IN FRENCH ADVERTISING DISCOURSE." Scientific Journal of Polonia University 49, no. 6 (2022): 8–16. http://dx.doi.org/10.23856/4901.

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The article is devoted to the study of the use of artistic means of visualization, namely visual metaphor and personification in the discourse of French social advertising. The artistic, rhetorical and stylistic features of the use of metaphor and personification in advertising discourse are demonstrated on concrete examples of advertising messages of modern French advertising, taken from print and Internet sources. In general, the discourse of modern French social advertising is rich in artistic means. Many examples of figures of emphasis or understatement, figures of construction and figures
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Terskikh, Marina V. "Polycode metaphorization in social advertising of health." Current Issues in Philology and Pedagogical Linguistics, no. 4 (December 25, 2024): 133–51. https://doi.org/10.29025/2079-6021-2024-4-133-151.

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The paper is devoted to the metaphorical modeling specifics of social advertising texts on health problems. The cognitive metaphor theory is taken as the basic methodology, based on the conjugation of two conceptual areas: the source domain and the target domain. The material was more than 300 texts of printed and outdoor Russian and foreign social advertising, collected by the method of directed sampling. The polycode essence of the advertising message also determined the study specifics: the article examines the metaphor of different semiotic codes – verbal and visual. As a result of the ana
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Dybo, A. V., and E. V. Nikulenko. "The zoomorphic metaphor "bear" in Russian, English and the languages of Southern Siberia." Yazyk i kul'tura, no. 45 (March 1, 2019): 78–95. http://dx.doi.org/10.17223/19996195/45/6.

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Ignatieva, Anastasia Sergeyevna. "Metaphorical worldview of students as a means of conceptualising the specifics of education in the postmodern era (based on the material of an associative experiment)." Philology. Issues of Theory and Practice 16, no. 9 (2023): 2893–98. http://dx.doi.org/10.30853/phil20230451.

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The aim of the research is to reconstruct fragments of the metaphorical worldview of a modern student by examining the features of metaphorisation of the UNIVERSITY, TEACHER and STUDENT concepts in students’ worldview. The scientific novelty of the paper lies in considering metaphor as a means of conceptualising the key features of the postmodern era, such as the uncertain future, the chaotic and unpredictable world, in the metaphorical worldview of a modern Russian student. As a result, the author identifies the universal educational metaphors that help to construct a cross-section of student
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Kleshchenko, Liudmila L. "“Russian Bear” in the Spanish-Language Media Discourse." RUDN Journal of Language Studies, Semiotics and Semantics 12, no. 3 (2021): 806–22. http://dx.doi.org/10.22363/2313-2299-2021-12-3-806-822.

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The article examines the role of the bear metaphor in the Spanish-language political discourse. The relevance of the study is due, firstly, to the intensification of cooperation between Russia and Latin American countries, the effectiveness of which can be influenced by stereotypes and political symbols. Secondly, the growing popularity of the use of zoomorphic metaphors by the mass media. One of the unofficial symbols of Russia, which is often addressed by both traditional media and social media, is the bear. The Russian Bear metaphor is now widely used in both Russian and foreign periodicals
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Shestak, Larisa A. "Images: Cognitive Mechanism, Poetics, Semiosphere." RUDN Journal of Language Studies, Semiotics and Semantics 15, no. 1 (2024): 51–63. http://dx.doi.org/10.22363/2313-2299-2024-15-1-51-63.

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The study is devoted to the phenomenon of the image as a concept of many humanities. The cognitive mechanism for creating a linguistic and textual image (apperception, application of frames with a matching slot, basic categorization of the world) is under consideration. A typology of linguistic images is given: an acoustic image as a second channel of meaning, along with a lexical-and-semantic one; the means of figurative derivation; a figurative internal form of a word of a secondary direct nomination ( осточертеть, накостылять ); lexical figurativeness and syntagmatics of direct and figurati
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Rumyantseva, M. V. "The Concept of Thought from the Perspective of Cultural Codes in Kazakh Fiction." Bulletin of Kemerovo State University 24, no. 6 (2022): 696–705. http://dx.doi.org/10.21603/2078-8975-2022-24-6-696-705.

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The modern linguistics interprets the old philosophical problem of the relationship between reality, thinking, and language in a completely new way: the world should be considered as a whole and comprehended through linguistic, mythological, religious, and artistic worldviews at once. The abstract concepts of the mental world represent a certain linguistic culture. This article describes a set of cultural codes that represent the mental concept of thought as similes in the contemporary Kazakh fiction. This linguaculturological analysis covered metaphors and similes found by continuous sampling
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Коницкая [Konickaja], Елена [Jelena], та Бируте [Birutė] Ясюнайте [Jasiūnaitė]. "Метафоры утренней и вечерней зари в литовской и русской поэзии". Acta Baltico-Slavica 40 (28 грудня 2016): 186–205. http://dx.doi.org/10.11649/abs.2016.006.

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Metaphors of Dawn in Lithuanian and Russian Poetry This article analyzes the realizations of certain basic metaphors of dawn/sunset in the works of twentieth-century Lithuanian and Russian poets. The first part of the article examines important discrepancies between biomorphic, zoomorphic and anthropomorphic metaphors, as well as mythological metaphors. In Lithuanian poetry, dawn/sunset is associated with different objects compared to Russian poetry (wild strawberries and cherry, birds, fish and snakes in Lithuanian poetry; cranberries, melons and apples, birds and animals in Russian poetry).
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XU, ZHENGYU. "Comparative study of the texts on animals and on people in I. A Krylov’s fables." Litera, no. 1 (January 2022): 9–18. http://dx.doi.org/10.25136/2409-8698.2022.1.37133.

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This article is dedicated to comparison of the texts on animals and people in I. A. Krylov's fables in the context of formation of a holistic image of the world of the Russian people. The use of zoomorphic metaphor in the text is one of the means of verbalization of the cultural code. Zoomorphic nominations f in Krylov’s fables are universal metaphorical units of literary speech, since they translate the stereotypical representation of animal behavior and status of people. Animals are selected in accordance with the principle of affinity to the folk epic tale: the fable feature only
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O'Donoghue, Samuel. "Figurations of Suffering in Concentration Camp Testimony." Comparative Literature Studies 58, no. 4 (2021): 807–35. http://dx.doi.org/10.5325/complitstudies.58.4.0807.

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Abstract This article offers a close reading of the figurative language used to represent suffering in literary testimonies of the Nazi concentration camps. It begins with an overview of the debate over the legitimacy of figurative language in representations of the Holocaust and considers the arguments against metaphor by scholars in the field of pain research and Holocaust studies. Bringing into dialogue the disciplines of pain studies and Holocaust studies, the article advances the claim that figurative language is an effective means of expressing suffering and that an analysis of this lang
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MASLOVA, Yuliia. "REPRESENTATION OF ZOOMORPHIC METAPHOR IN CONTEMPORARY NEWSPAPER DISCOURSE IN UKRAINIAN LANGUAGE OF THE WAR PERIOD." Humanities science current issues 3, no. 60 (2023): 102–9. http://dx.doi.org/10.24919/2308-4863/60-3-16.

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Alexeyev, Alexander B. "Mixed martial arts discourse as a variety of sports martial and interactive discourses." Izvestiya of Saratov University. Philology. Journalism 23, no. 3 (2023): 225–32. http://dx.doi.org/10.18500/1817-7115-2023-23-3-225-232.

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The article dwells on the English language mixed martial arts (MMA) discourse which is interpreted as a variety of sports martial and interactive discourses. The main concepts that represent the entertaining aspect of MMA discourse are singled out. Among them are the following notions: “game”, “fun”, “entertainment”, “show”, “performance”, “pleasure”, etc. All of them have direct lexical representation and correspond with the relevant lexical units. At the same time, they can be indicated through synonymous words and phrases. All in all, MMA discourse has not been studied in detail and as such
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Kutafeva, Natalia V., and Song Yao. "The Image of the Russians in Chinese and Japanese Linguistic Cultures (On the Base of Zoomorphic Metaphor)." Oriental Studies 20, no. 4 (2021): 158–68. http://dx.doi.org/10.25205/1818-7919-2021-20-4-158-168.

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In this article, authors analyze zoomorphic metaphor that the Chinese and the Japanese used when they characterize the Russians. On the first stage of study we did associative experiment with questionnaire. 100 of Chinese students and 100 of Japanese students took part. On the base of analyze of answers we selected by three typical zoonymes in Chinese and Japanese culture charactering the Russians. On the second stage of study we have analyzed associations and images of these animals existing in Russian, Chinese and Japanese linguistic cultures. The Russians have images of bear, wolf and panth
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Ю., О. Тимченко. "ДІЄСЛІВНА МЕТАФОРА ЯК ДОМІНАНТА ХУДОЖНЬОЇ ОРГАНІЗАЦІЇ МАРИНІСТИЧНОГО ПЕЙЗАЖУ В НОВЕЛІСТИЦІ М. КОЦЮБИНСЬКОГО ІТАЛІЙСЬКОГО ЦИКЛУ". Лінгвістичні дослідження: Зб. наук. праць ХНПУ ім. Г.С. Сковороди, № 46 (14 листопада 2017): 51–55. https://doi.org/10.5281/zenodo.1048596.

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<em>The article is devoted</em> <em>to the expressive reproduction of the seascape short stories of the Italian cycle by M. Kotsiubynskyi. In linguistics, there is a significant number of metaphors classifications, among which the most popular is the word typology, that indicates the auxiliary subject. Based on this, anthropomorphic, naturemorphic, zoomorphic, phytomorphic, landscape, sociomorphic, and artifact metaphors are distinguished. But there are less studied metaphors that are grouped according to grammatical indices (substantive, adjective, verbal etc.), and syntactic features (geniti
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Alexeyev, A. B. "Mixed Martial Arts Discourse from the Perspective of its Entertaining Nature and Figurativeness." NSU Vestnik. Series: Linguistics and Intercultural Communication 20, no. 4 (2023): 146–59. http://dx.doi.org/10.25205/1818-7935-2022-20-4-146-159.

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The article dwells on mixed martial arts discourse which is interpreted as a type of martial discourse dealing with sports communication and having an entertaining quality, thus allowing us to speak of a hybrid discourse. The methodology of this research includes descriptive and analytical methods. The linguostylistic and contextual types of analysis alongside with the quantitative method have been applied. The most common key concepts related to interactive communication have been singled out: ‘game’, ‘fun’, ‘show’, ‘entertainment’, ‘performance’, ‘pleasure’, etc. All of them play an importan
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Buzheninov, A. E. "Metaphorical and metonymical representation of the concept Market in the English investment discourse." Vestnik of Samara University. History, pedagogics, philology 30, no. 2 (2024): 105–12. http://dx.doi.org/10.18287/2542-0445-2024-30-2-105-112.

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The article is devoted to the study of the metaphorical and metonymic representation of the concept «Market» in the English investment discourse. Unlike many works that analyse the concept of «Market» in an economic way in economic discourse, the present study focuses on the study of this concept in the financial sense, which has not previously been the subject of a special analysis. The aim of the study is to identify metaphorical and metonymic models of conceptualization of the concept of «Market» and their interaction, expressed in the phenomenon of metaphthonymy. The material of the study
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KONDRATYEVA, O. N. "METAPHOR AS A WAY FOR RUSSIAN SELF-IDENTIFICATION IN THE ONLINE DISCOURSE." Bulletin of Chelyabinsk State University 496, no. 2 (2025): 36–45. https://doi.org/10.47475/1994-2796-2025-496-2-36-45.

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The article discusses the Russian citizens’ self-identification at the present stage of society development. It is demonstrated that metaphorization plays a significant role in such processes explicating the most significant features of the idealized community “Russians” constructed by social networks’ users. The research material are self-identifying discursive constructions extracted from social networks through the Yandex. Blogsearch for the period 2013-2023. The collection and primary processing of language material is carried out using the corpus and the content analysis methods. The dist
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Xu, Lili. "Metaphorical modeling of Confucian philosophical discourse." Philology. Theory & Practice 17, no. 9 (2024): 3146–54. http://dx.doi.org/10.30853/phil20240445.

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The article is devoted to the study of the representation of the conceptual metaphor in Confucian philosophical discourse. The study aims to reveal the role of various metaphorical models in shaping and expressing the concepts of Confucian philosophy, which have had a significant impact on the spiritual and cultural traditions of Chinese civilization. The cognitive-semantic analysis of the text “The Great Learning” (“Da Xue”) demonstrates the key role of metaphors in shaping the terminological system of Confucianism, substantiating its main ideas, and structuring the content and logic of this
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Боброва, О. Б. "Сultural features of the zoonym “donkey” in the modern Greek language". Kathedra, № 16(3) (21 вересня 2023): 9–22. http://dx.doi.org/10.52607/26587157_2023_16_9.

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В статье рассматривается специфика употребления различных лексем, обозначающих осла (древнегреческое όνος и новогреческие γάιδαρος / γάδαρος / γαϊδούρι / γαϊδούρα), функционирующих как самостоятельно в виде языковой (стереотипной, стертой) метафоры, так и в составе устойчивых сравнений и фразеологических единиц. В ходе анализа выявляются стереотипные черты, приписываемые носителями новогреческого языка ослу, в результате чего определяются и уточняются границы концепта «осел» как части зооморфного кода новогреческой языковой культуры. The article discusses the semantic and cultural specifics of
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Lyubimova, Svitlana. "Etymological memory of a word in designating sociocultural stereotype." East European Journal of Psycholinguistics (2017) 4, no. 1 (2017): 140–49. https://doi.org/10.5281/zenodo.821718.

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Abstract. The article presents the semantic history of the word flapper that denotes social stereotype of American culture. Being a multifaceted phenomenon of semantic cognition, a sociocultural stereotype presents a condensed and coded information that develops on the background of a cultural context. The semantic analysis from diachronic perspective sets up a correspondence of Latin origin of the word flapper with Indo-European stem that produced a number of words in Germanic languages. The cognate words of related languages reveal conformity of negative connotations determined by attitude t
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Plotnikova, Maria V., and Ivan V. Suslov. "Grin of Empire: Modelling of Russian Bear in Foreign Multimodal Media Texts." Galactica Media: Journal of Media Studies 6, no. 4 (2024): 107–44. https://doi.org/10.46539/gmd.v6i4.563.

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The article is devoted to the image of Russia modelling through the zoomorphic conceptual metaphor of Russian bear in foreign multimodal texts. The metaphorical image is analyzed retrospectively to identify both common and specific features in different languages and cultures. We also detect a correlation between the positive and negative representation of this image depending on the socio-political context. The authors focus on various ways of interpreting and transforming the image of the Russian bear in multimodal media texts of different genres. The study revealed the prevalence of a negat
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Zvonko, H. O. "FIGURATIVE FEATURES OF THE TRANSFORMATION CONCEPT IN THE UKRAINIAN LANGUAGE." Linguistic and Conceptual Views of the World, no. 68 (1) (2021): 66–77. http://dx.doi.org/10.17721/2520-6397.2021.1.06.

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The article reveals the features of the figurative component as an active resource of linguistic objectification of the TRANSFORMATION concept. It was found that conceptual metaphor is the main mechanism of conceptualization of the idea of transformation. Metaphorical models are universal, but their specific content reflects the difference between real and mythological, possible or imaginary transformation. The study of the TRANSFORMATION concept through the prism of a metaphorical environment is due to the fact that it is abstract. The source for the formation of metaphors is the knowledge ab
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КУПЧИШИНА, Ю. "МЕТАФОРИЧНИЙ ОБРАЗ ТРАГІЧНОГО В АНГЛОМОВНИХ ХУДОЖНІХ ТЕКСТАХ: ЛІНГВОКОГНІТИВНИЙ АСПЕКТ". Current issues of linguistics and translation studies 21, № 2 (2021): 34–37. https://doi.org/10.31891/2415-7929-2021-21-35.

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This article focuses on revealing stylistic devices and cognitive mechanisms which ensure the formation of verbal images in the English literary texts. The author suggests a methodology of cognitive analysis of English literary texts based on linguistic assumptions of poetics viewed from a cognitive perspective. The application of such analysis made it possible to form the world picture, typical of the tragedy, which unites its aspects, those of textual features, linguistic manifestations and conceptual patterns. The conceptual space of the tragic as an aspect of the respective world picture i
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Trofimova, Nella A. "Metaphors of pandemic discourse (on the material of German media)." Vestnik Tomskogo gosudarstvennogo universiteta, no. 483 (2022): 57–71. http://dx.doi.org/10.17223/15617793/483/6.

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This article focuses on the analysis of metaphorical representations of the coronavirus pandemic in texts selected by continuous sampling from German-language media. The methodological basis of the research is the theory of conceptual metaphor, as well as the Russian theory of metaphorical modeling, which allow us to single out universal metaphorical models that are in line with the Zeitgeist and are part of the national picture of the world. Pandemic discourse was selected as the research space. It is understood as a media supertext or as a collection of media texts united by one topic and ai
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