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Livros sobre o tema "And Brand Image"

Autor: Grafiati

Publicado: 7 de junho de 2025

Última modificação: 2 de agosto de 2025

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1

Albisser, Matthias. Brand Content und Brand Image. Springer Fachmedien Wiesbaden, 2022. http://dx.doi.org/10.1007/978-3-658-35711-5.

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2

Martínez, Eva. The effect of brand extension strategies upon brand image. Birmingham Business School, 2002.

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3

Gladnikoff, Ira. How Novell's advertising communicates brand image. LCP, 2000.

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4

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality? Marketing Science Institute, 2000.

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5

John, Foley. Balanced Brand. John Wiley & Sons, Ltd., 2006.

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6

Naila, Clerici, and European Association for American Studies. Conference, eds. Victorian brand, Indian brand: The white shadow on the native image. Segnalibro, 1993.

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7

Ind, Nicholas. Living the Brand. Kogan Page Publishers, 2007.

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8

Pople, Tristan. How have Nike constructed their brand image? UMIST, 2003.

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9

H, Elliott Richard, ed. Brands and brand management: Critical perspectives on business and management. Routledge, 2008.

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10

Mishra, Hari Govind. Impact of consumer social responsibility and brand social responsibility image on brand loyalty. Indian Institute of Management, 2014.

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11

Garone, Stephen J. Managing reputation with image and brands. Conference Board, 1998.

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12

Segreto, Luciano. European business and brand building. P.I.E. Peter Lang, 2011.

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13

Schmitt, Bernd. Marketing aesthetics: The strategic management of brands, identity, and image. Free Press, 1997.

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14

Stuart, Roper, ed. Corporate reputation: Brand and communication. Pearson, 2012.

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15

Robial, Etienne. Canal+: Image graphique et identité visuelle = graphic image and visual identity. Canal+, 2001.

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16

Assaf, Katya Zakharov. Image in der Werbung. C. Heymanns Verlag, 2007.

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17

Oburai, Prathap. Corporate brand image: Antecedents, mediating role, and impact on stakeholder expectations. Indian Institute of Management, 2005.

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18

Pina, Jose M. Modelling the impact of services brand extensions on corporate image. Birmingham Business School, 2004.

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19

Woodside, Arch G. Measuring the effectiveness of image and linkage advertising: The nitty-gritty of maxi-marketing. Quorum Books, 1996.

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20

Murray, Will. Brand storm: A tale of passion, betrayal and revenge. Financial Times Prentice Hall, 2000.

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21

Biehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.

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22

Biehal, Gabriel Jon. Building corporte brands: An exploratory study. Marketing Science Institute, 2001.

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23

Taylor, Neil. The name of the beast: The process and perils of naming brands, products, and companies. Cyan, 2007.

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24

Aron, Sheinin Daniel, ed. Building corporate brands: An exploratory study. Marketing Science Institute, 2001.

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25

Baltes, Martin. Absolute Marken, Labels, Brands. Orange Press, 2004.

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26

Store Brand Image Design. RIBA Publications, 2013.

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27

Aesthetics of Brand Image Design. GRIN Verlag GmbH, 2014.

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28

Seelert, Perry. Food Retailer Brand Image Design. RIBA Publications, 2015.

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29

Morley, M. Global Corporate Brand Book. Palgrave Macmillan, 2016.

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30

Morley, M. Global Corporate Brand Book. Palgrave Macmillan Limited, 2009.

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31

Morley, M., and Michael Morley. Global Corporate Brand Book. Palgrave Macmillan, 2009.

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32

team, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.

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33

team, Graphic. Brand Image Design for Catering Services. DESIGN MEDIA, 2014.

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34

Gross, Valerie J. Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012. http://dx.doi.org/10.5040/9798216027126.

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This book describes a groundbreaking concept that enables public libraries—and librarians—to become indispensable by following a "Three Pillars" educational approach, and by replacing traditional terms with powerful, intuitive, value-enhanced terminology that everyone understands. While there is no question that what librarians and library professionals do is critically important, the ways in which these roles and responsibilities are described can mean the difference between being valued as essential to the community or considered optional. Something as simple as a choice of words can determi

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35

Transforming Our Image, Building Our Brand. ABC-CLIO, LLC, 2012.

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36

Sethuraman, Raj. What makes consumers pay more for national brands than for store brands: Image or quality?. Marketing Science Institute, 2000.

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37

Brand Hollywood. Routledge, 2007.

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38

Grainge, Paul. Brand Hollywood. Routledge, 2007.

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39

Woodward, T. Using brand awarenes and brand image in tourism channels of distribution. 2000.

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40

Morley, Michael. Global Corporate Brand Book. Palgrave Macmillan, 2009.

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41

Onaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.

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42

Onaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.

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43

Onaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.

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44

Onaindia, Carlos Martinez, and Brian Resnick. Designing B2B Brands: Lessons from Deloitte and 195,000 Brand Managers. Wiley & Sons, Incorporated, John, 2013.

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45

Albisser, Matthias. Brand Content und Brand Image: Experimentelle Studie über Die Wirkung Von Brand Content Auf Imagedimensionen. Springer Fachmedien Wiesbaden GmbH, 2021.

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46

Gains, Neil. Brand Essense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, Limited, 2013.

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47

Gains, Neil. Brand EsSense: Using Sense, Symbol and Story to Design Brand Identity. Kogan Page, 2014.

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48

Brand Marketing: Image - the Key to Success. GRIN Verlag GmbH, 2007.

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49

Liu, Jun, and Shuang Liang. ??????????: Brand Image Design of Small & Micro Enterprises. LONGMAN PRESS LTD, 2021.

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50

Simanskaite, Marija. Generation of Artist's Brand Image in Fine Art Licensing Business: Artist's Brand Image in Visual Art Licensing Business. LAP LAMBERT Academic Publishing, 2011.

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