Literatura científica selecionada sobre o tema "And Consumer purchase intention of Smartphone or gadget"
Crie uma referência precisa em APA, MLA, Chicago, Harvard, e outros estilos
Consulte a lista de atuais artigos, livros, teses, anais de congressos e outras fontes científicas relevantes para o tema "And Consumer purchase intention of Smartphone or gadget".
Ao lado de cada fonte na lista de referências, há um botão "Adicionar à bibliografia". Clique e geraremos automaticamente a citação bibliográfica do trabalho escolhido no estilo de citação de que você precisa: APA, MLA, Harvard, Chicago, Vancouver, etc.
Você também pode baixar o texto completo da publicação científica em formato .pdf e ler o resumo do trabalho online se estiver presente nos metadados.
Artigos de revistas sobre o assunto "And Consumer purchase intention of Smartphone or gadget":
1
Putri, Radha Shafira, Theresia Christania Suarly, William Alaric e Peri Akbar Manaf. "Purchase Intention on Low-Cost Smartphone in Terms of Well Established Smartphone Brand Users". Emerging Markets : Business and Management Studies Journal 8, n.º 2 (18 de setembro de 2021): 109–23. http://dx.doi.org/10.33555/embm.v8i2.187.
Resumo:
This study investigates the effects of brand image on customer trust and perceived value, as well as its influence on the purchase intention of Realme smartphones in Indonesia. The model for this study indicates the effects of brand image on purchase intention, which is mediated by customer trust and customer perceived value. The data sample was collected from 265 respondents using non-probability sampling techniques with the purposive sampling method through online surveys. The use of PLS-SEM methodology by SmartPLS analyzed the result showing the significance of customer trust and customer perceived value on affecting purchase intention, whereby brand image has a significant and positive impact on customer trust and customer perceived value in Realme smartphones, from the high-cost smartphone brand users perspectives. Based on prior research, we apply a theory from a new angle by examining brand image influence on consumer trust and customer perceived value, as well as its impact on purchase intention in Realme smartphones as observed by users of well-known smartphone brands.
Keywords: Brand Image, Customer Trust, Customer Perceived Value, Purchase Intention, Smartphone.
2
Halim, Fitria, Hendra Jonathan Sibarani, Brilian Moktar, Maria Sugiat e Acai Sudirman. "Reflections on the Interest in Buying Smartphone Products among Millennials: Consumer Satisfaction as the Mediating Effect". Jurnal Minds: Manajemen Ide dan Inspirasi 8, n.º 1 (24 de maio de 2021): 49. http://dx.doi.org/10.24252/minds.v8i1.20402.
Resumo:
The urgency of this study is to determine the role of consumer satisfaction as a mediating variable between product attributes and price on the purchase interest of smartphones among millennials. This study obtains the data using a survey through 240 online questionnaires with a quantitative approach. The PLS-SEM statistics are initiated with the outer model's quality tests and the inferential statistics in the inner model. Based on data analysis on the effect of mediation, it can be seen that consumer satisfaction is not able to mediate the relationship between product attributes and purchase intention. Meanwhile, in the pattern of the relationship between price and purchase intention, it turns out that consumer satisfaction can be a mediating variable.
3
Lin, Chen-Yu, Peng-Jui Chen, Li-Wei Wu e Ting-Hsiang Tseng. "Does the Endorser’s Nationality Matter? An Investigation of Young Taiwanese Consumers’ Selecting Smartphone". International Business Research 8, n.º 11 (26 de outubro de 2015): 49. http://dx.doi.org/10.5539/ibr.v8n11p49.
Resumo:
The use of a wrong celebrity endorser may boost the animosity of local consumers toward a specific country with a complex consumer animosity. Thus, this study aims to examine whether the match or mismatch between the endorser’s nationality and the brand’s country of origin affects consumers’ purchase intention. We use an experimental study to investigate the purchase intention of young Taiwanese consumers toward Korean smartphone brand “Samsung”. Results indicate that the endorser’s nationality does matter. While celebrity endorsement has a consistent positive effect on purchase intention, the effect of the endorser’s nationality varies. Specifically, using domestic celebrity as an endorser has more advantage in enhancing the purchase intentions of consumers who are neutral and dislike Korea than using a foreign celebrity. However, an endorser’s nationality has no significant difference among young Taiwanese consumers who like the Korean culture. Smartphone producers such as Samsung and LG can use the results to promote their new products in a foreign country such as Taiwan and Japan with a complex consumer animosity.
4
Ahmad, Nurizzah. "Factors Influencing Purchasing Intention of Smartphone Brand: A Study on Female Students in University Malaysia Perlis (UNIMAP)". International Journal of Business and Management 4, n.º 5 (10 de outubro de 2020): 11–16. http://dx.doi.org/10.26666/rmp.ijbm.2020.5.2.
Resumo:
The purpose of this paper is to investigate the factors that influence the purchase intention of smartphone among female university students in University Malaysia Perlis. Mobile communication has made an impact towards interaction between people while conducting business either locally or internationally. The expansion of mobile communication technology such as wireless internet, mobile phone and Global Positioning System (GPS) are constantly evolving and upgrading and it will affect the result of consumers’ changing needs and preferences. As a result, this research has carried out to identify the factors influencing purchasing intention of smartphone among female students in University Malaysia Perlis (UniMAP). This study investigates the relationship between brand image, price, product features, peer group and purchase intention towards smartphone brands. This survey was conducted by distributing questionnaires and the data was run using SPSS. The result shows that there is a positive and significant relationship among all the independent variables and all hypothesis is accepted. Based on these results, it seems that the smartphone company needs to enhance their product with affordable price and develop marketing strategy to attract consumer especially female consumers as they play an important role in purchasing power and increase purchase intention.
5
Nurhalim, Andres Dharma. "Analisis Pergeseran Perilaku Konsumen Dalam Niat Beli Di Sektor Otomotif E-Commerce Indonesia". Jurnal Bina Manajemen 9, n.º 2 (11 de março de 2021): 113–25. http://dx.doi.org/10.52859/jbm.v9i2.158.
Resumo:
The growth of active internet users in Indonesia is increasing positively. Smartphone users in Indonesia are projected to be the largest in the world wide. This traction creates opportunity for the presence of e-commerce. Nowadays, e-commerce is not only selling a low involvement product but also selling high involvement product in this study a new car. This study aims to analyze the relationship between social commerce construct to trust and purchase intention, consumer trust to purchase intention and perceived risks, perceived risk to purchase intention and perceived benefit to purchase intention. This study used questionnaire as tools to gather data from 200 respondents who never bought a new car through e-commerce. Partial least squares structure equation modelling (PLS-SEM) is used in this study to analyze the data. The result of this study showed that social commerce construct has influence on trust and purchase intention, other variable such as perceived risk also has influence on purchase intention
6
Mao, Yanhui, Yao Lai, Yuwei Luo, Shan Liu, Yixin Du, Jing Zhou, Jianhong Ma, Flavia Bonaiuto e Marino Bonaiuto. "Apple or Huawei: Understanding Flow, Brand Image, Brand Identity, Brand Personality and Purchase Intention of Smartphone". Sustainability 12, n.º 8 (21 de abril de 2020): 3391. http://dx.doi.org/10.3390/su12083391.
Resumo:
The global use of smartphone has had tremendous social, environmental, and economic impacts in the last decade, and continues to grow impressively. In order to comprehend customers’ purchase behavior, it is crucial to understand the driving force behind their choice of one specific brand among various competitors. A few prior researches have demonstrated that not only the optimal experience of flow, but also identity features (i.e., self-identity, social identity, brand identity) facilitate a customer’s purchase intention. Previous studies also indicate that brand-related constructs (e.g., typically brand image but sometimes also brand personality and communication) predict purchase intention. As the first study combining flow, which focuses on investigating the consumer purchase behavior through identity and brand-related constructs, we propose a conceptual model that combines flow theory, brand image, brand communication, brand identity, and brand personality to investigate purchase intention. We have empirically tested the conceptual model based on the data collected from 1377 Chinese smartphone users. Results via the structural equation modeling with AMOS software indicated that flow experience, brand image, brand communication, brand personality, and brand identity all directly or indirectly explain purchase intention. Flow experience serves a critical role in mediating the path from brand communication, brand personality, and brand identity to purchase intention. The research focuses on the strategic implication of the various brand features management and aims to harmonize economic, social, and environmental sustainability.
7
Nguyen, Khoi Huu, e An Nhu Do. "Applying expanded Elaboration Likelihood Model to explain the effect of consumergenerated content on consumers". Science & Technology Development Journal - Economics - Law and Management 1, Q3 (31 de dezembro de 2017): 34–43. http://dx.doi.org/10.32508/stdjelm.v1iq3.450.
Resumo:
This study aims at explaining the influence process of YouTube’s consumer-generated content on consumers’ cognition, attitude and purchase intention. The proposed model is based on Elaboration Likelihood Model with extensive variables including perceived usefulness, attitude, information adoption and purchase intention. To test the validity of proposed model and research hypotheses, Structural Equation Model is applied on a sample of 208 individuals who are interested in smartphone. The results show that the measurements are reliable and valid and research model can be used for explaining the effect of consumer-generated content on consumers. Besides, all hypotheses are empirically supported. This study, therefore, has contributions on both academic and practical aspects.
8
Et. al., Samsudeen Thowfeek Ahamed,. "Online Consumer Purchase Intention for Digital Newspapers in Sri Lanka". INFORMATION TECHNOLOGY IN INDUSTRY 9, n.º 2 (30 de março de 2021): 647–60. http://dx.doi.org/10.17762/itii.v9i2.396.
Resumo:
Unparalleled development in information communication technology (ICT) has led people to live in the virtual world. Smartphone has made peoples’ life more comfortable as they do purchase goods and services while they are on the move. People likely to buy the products online from candy to newspaper. Purchasing newspaper online is currently in a blunder stage, however, steady growth has been reported in the recent past on the purchase of e-newspaper around the world. Therefore, this study aimed to investigate the factors that influence the purchase intention of consumers towards digital/e-newspaper in Sri Lanka. Data were collected for this purpose via a structural questionnaire from those who involve online purchasing either in their home or office in Ampara districts of Sri Lanka. 305 sample response were collected and analysed further with Structural Equation Modelling (SEM) using AMOS. The results revealed that Website Quality (WEBQUAL) and Online Customer Reviews (OCR) post a significant positive influence on the Online Consumer Purchase Intention (OCPI) of the digital newspaper. Meanwhile, Paid Content (PC) was negatively associated with the purchase intention of the digital newspaper which indicates that consumer was not ready to pay the content if it is charged. On the other hand, Trust was not a significant factor as long as e-newspaper purchase is concerned which is a noteworthy finding of this study unlike in the other context such as B2B market or B2C market. The findings of this provide some useful contribution to the literature of consumer behaviour and practitioners like newspaper companies to make a strategic decision on the future business model for digital/e-newspaper in Sri Lanka.
9
Cecen Saglam, Busra, e Mehmet Saglam. "The Effect of Brand Trust and Brand Loyalty on Consumer Purchase Intention: The Study in The Smartphone Market". International Journal of Research in Business and Social Science (2147-4478) 5, n.º 5 (20 de outubro de 2016): 34–43. http://dx.doi.org/10.20525/ijrbs.v5i5.590.
Resumo:
This research aims to analyze the effect of brand trust and brand loyalty to consumer purchase intentions in the Smartphone market. All the residents of İstanbul who use mobile phones are the population of the research. Due to the fact that it is very hard to reach all the population, simple sampling method has been used for data collection and 185 participants have been reached. Structural Equation Model has been used to explain the relationship among brand trust, brand loyalty and purchase intentions. SPSS for Windows 17.0 program and AMOS 20 program are used to analyze the data. Results show that both brand trust and brand loyalty have a positive effect on consumer’s purchase intentions. Also it had been determined that brand trust has a positive effect on brand loyalty. Moreover, brand trust has been found as the most effective factor for smartphones brands in the purchase intensions.
10
Pranata, I. Wayan Dicky Reza, e Km Agus Satria Pramudana. "PERAN KESADARAN MEREK (BRAND AWARENESS) DALAM MEMEDIASI HUBUNGAN IKLAN OPPO DENGAN NIAT BELI KONSUMEN". E-Jurnal Manajemen Universitas Udayana 7, n.º 10 (24 de julho de 2018): 5230. http://dx.doi.org/10.24843/ejmunud.2018.v07.i10.p02.
Resumo:
The purpose of this study is to examine the role of brand awareness in mediating advertising relationships with consumers' buying intentions. This research was conducted in Denpasar City. The number of samples taken as many as 105 respondents, with the method of non-probability sampling, especially purposive sampling. Data collection was done through survey method using questionnaire instrument. Data analysis technique used is Path Analysis. Based on the analysis results found that the ads have a positive and significant impact on brand awareness (brand awareness). The study also found that each of the ad variables and brand awareness has a positive and significant impact on consumers' buying intentions. In addition brand awareness (brand awareness) also positively and significantly mediate ad relationship with consumer purchase intention. This indicates that the more interesting the Oppo smartphone ads and the higher brand awareness in the minds of consumers will increase consumer intention to buy on Oppo smartphones.
Keywords: advertising, brand awareness purchase intention.
Teses / dissertações sobre o assunto "And Consumer purchase intention of Smartphone or gadget":
1
Podder, Pronab Swarup, e Kaniz Sawda Tanjee. "The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36215.
Resumo:
Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention. Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. The collected primary data were transcribed and thematically analyzed with the reviewed literature. Findings and Conclusion: We conclude that e-WOM through SNS helps consumers to select smartphones and gadgets. Due to paid reviews and negative influencers, trustworthiness is vital on SNS reviews. Also, the recommendation from known sources or personal research increases brand perception. Rather than relying on single reviews on SNS, it is highly recommended to justify the reviews for purchase intention of smartphones or gadgets. Contribution of the Thesis: This study suggests that e-WOM through SNS influences consumers' purchase of smartphones or gadget brands. It is recommended for the managers to determine reviewers on SNS regarding smartphone or gadget brands. Besides, this study exposes the importance of trustworthiness in SNS reviews. Suggestion for the Future Research: We suggest future research on a similar topic using a larger sample size. We also propose a comparative study with two or more countries on similar products to determine differences and results relatively. Besides, this study only focused on smartphones or gadget items; focusing on different products with larger audiences might be done for future research. Furthermore, future research could be done
2
Du, Feng. "Domain specific innovativeness and frugal behavior: a cross-cultural investigation of their impact on consumer’s behavioral intention in smartphone purchase". Universidade do Vale do Rio dos Sinos, 2016. http://www.repositorio.jesuita.org.br/handle/UNISINOS/5985.
Resumo:
Submitted by Silvana Teresinha Dornelles Studzinski (sstudzinski) on 2016-12-20T16:23:34Z
No. of bitstreams: 1
Feng Du_.pdf: 2029574 bytes, checksum: 4eb36acb7cf2e7ff3ef83c72262105ac (MD5)Made available in DSpace on 2016-12-20T16:23:34Z (GMT). No. of bitstreams: 1 Feng Du_.pdf: 2029574 bytes, checksum: 4eb36acb7cf2e7ff3ef83c72262105ac (MD5) Previous issue date: 2016-09-16
Nenhuma
The globally growth of smartphone sales seems inevitable, and it opens new challenges and opportunities for businesses. Understanding consumer behavior in smartphone purchase in a cross cultural context is important for both marketers and consumers. For the development of this research, a theoretical model was proposed and tested in order to understand the impact of consumer’s innovativeness and frugal behavior on smartphone purchase intention in a cross-cultural context. To this end, it was conducted a survey that covers analyzing the antecedents of innovativeness and frugal behavior, as well as understanding the cultural difference among consumer’s smartphone purchase intention. In detail, the survey was developed in Qualtrics and distributed to participants from three countries (Brazil, China and India). The valid sample size was 349 participants in total. We used structural equation modeling to verify the proposed model and analyze the collected data. After adjustment of theoretical model, the study results indicated satisfactory indexes. The final model showed that opinion leadership, product involvement and symbolic value are factors that positively lead to domain specific innovativeness; as well as intrinsic religiosity is positive antecedent of frugal behavior; materialism also positively related to frugal behavior under economic pressure background; both consumer’s domain specific innovativeness and frugal behavior are positively lead to smartphone purchase behavioral intention; the cultural orientation value such as collectivism, uncertainty avoidance and power distance have moderate effects on relations among consumer’s Innovativeness, frugal and behavioral intention; other moderators such as status consumption and economic strain also showed significant moderate effects in the final model.
3
Hsiao, Chih-Chiang, e 蕭智強. "The Relationships of Brand Association、Consumer Characteristics and Consumer Purchase Intention－Evidence from Smartphone Brand". Thesis, 2011. http://ndltd.ncl.edu.tw/handle/37825359424285809208.
Resumo:
碩士國立中山大學
企業管理學系研究所
99
The smartphone market compete closely in Taiwan. there are many companies not only develop the function of product actively, they pay attention to value added of brand and wish it can raise their profit. Because brand association is the core value of brand. So this object of study is smartphone and we want to know the relationship between brand association and purchase intention in whole smartphone market by consumer view point. Furthermore we analysis what different with dissimilar brands and the effect of consumer characteristics This study adopted the research of questionnaire as study method. The target is the resident in Taiwan and uses convenience sampling method. We try to understand what kind of relationship of brand association、consumer characteristics and consumer purchase intention in consumer’s mind. There are 224 usable responses and we used SPSS soft ware to access the methods of statistic analysis and testifies hypothesis of this research. It has the following conclusions 1. This research find brand association are significantly correlated with consumers purchase intention in smartphone market 2. There are the remarkable differences with brand association and purchase intention in dissimilar brands 3. It shows that consumer characteristics have the remarkable difference with some research variables. This research not only testifies hypothesis but also collects the management means to be the reference. Wish these references could be helpful for academic and business practice. It has the following management means 1. Deepen importance of brand association and the effects of brand association to consumer purchase intention is also suitable to smartphone market 2. In order to creative and maintain competition advantage，the companies must inspect what different between their own brand association and opponent’s own constantly.
4
Chen, Ming-Ju, e 陳銘如. "A study of consumer innovativeness, need for uniqueness and purchase intention - A case of purchasing smartphone". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/22fsfd.
Resumo:
碩士義守大學
管理碩博士班
102
In recent yesrs, majority of people owns and uses smartphone wherever and whenever in their daily life, which even replaces peoples’ needs on personal computer and laptops. Design innovations of the smartphone are essential and consumers’ needs on uniqueness and distinctness are accumulating its significance as well; Smartphone manufactuer are transforming their manufacturing style from “mass production” to “small-volume but large-variety production” to compromise consumers’ demand. Basing on phone functionality, with Visual attractions on the industrial design aspets actually fulfills people’s needs on product uniqueness and distinctness. Questionnaire method was used in my case study to explore and validate consumers’ needs on innovations and distinctness when purchasing their Smartphone, and surveying their desire and acceptability when new Smartphone is launched onto market. The study is conducted by a convenience sampling survey to the smartphone users in Kaohsiung City with the questionnaires developed by author. The data of this study is analysis by Descriptive Statistics, Reliability Test, Factor Analysis, Relative Analysis, Independent t test, Regression Analysis and ANOVA.The findings of the study are as follows:Consumer innovativeness is positive to purchase intention.Crentvie choice counter conformity of need for uniqueness no interference adoptive innovativeness, use innovativeness and purchase intention. Unpopular choice counter conformity of need for uniqueness interference adoptive innovativeness, use innovativeness and purchase intention.Avoidance of similiarity counter conformity of need for uniqueness no interference adoptive innovativeness, use innovativeness and purchase intention.Different demographic variable possess partial influences on consumers’ needs of innovative and uniqueness.
5
Zhn, Lin-An, e 朱麟安. "A Study of Relationship between Smartphone Applications and Consumer Purchase Intention from the Perspective of Service Science". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/94061798119791031141.
Resumo:
碩士健行科技大學
資訊管理所
101
Diversified users'' selection of smartphones has varied with advanced mobile technology. Mobile technology increased sales of mobile peripheral merchandises such as touchscreen, application softwares, mobile networks, etc. Especially, personalized mobile applications may drive purchase intention of smartphone consumers. Therefore, the winers of smartphone sellers and designers may be challenged in developing personalized mobile applications. The main purpose of this study is to explore the current market that many App software for all types of software preferences, selling price and the demand for software quality in consumers'' minds, and to check out the correlation between user behavior and purchase intention. This study designed a questionnaire to explore the association between use intention and purchase intention of measuring for smart phone application softwares. This study found: (1) Communication application software is the most favorite type among all application softwares; (2) Accepted price range for the smart phone application softwares is U.S.$1.99~3.99 ; (3) Application softwares are more user-friendly and then increase the consumer''s intention of use; (4) Consumers will buy application softwares for the intention of use; (5) Consumers will buy corresponding smart phones for their specified application softwares.
6
郭盈孜. "The Impact of Consumer Values on Brand Attitudes and Purchase Intention Toward Foreign and Local Brand -Based on Smartphone". Thesis, 2012. http://ndltd.ncl.edu.tw/handle/51065719433151807530.
7
WEIKANG, AU YONG, e 歐陽偉康. "The Effects of Consumer-based Brand Equity on the Purchase Intention of Smartphone in Malaysia: An Extended TPB Model". Thesis, 2018. http://ndltd.ncl.edu.tw/handle/cd6sy7.
Resumo:
碩士南臺科技大學
商管專業學院
106
Nowadays, smartphone plays a significant role in our life, we use it to communicate, to do business, check mails, send messages and etc. The smartphone users continuously increasing year by year. So, smartphone has already had, and will continue to have a profound impact in our future life’s. As the world becomes increasingly interconnected, smartphone adoption remains one of the defining factors in technological progress. Over the past few years, there has been a steady rise in the percentage of people who own and use a smartphone. The smartphone industry has been steadily developing and growing since then, both in market size, as well as in models and suppliers. In Malaysia, the smartphone suppliers including Samsung, Apple, ASUS, OPPO, Xiaomi and etc. How does Malaysia consumers making a decision to buy smartphones? This study focuses on analyzing the factors influence consumer intention.