Bibliografias temáticas / B2C e-commerce / Teses / dissertações
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Teses / dissertações sobre o tema "B2C e-commerce"

Autor: Grafiati
Publicado: 4 de junho de 2021
Última modificação: 25 de julho de 2025

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1

Shohat, Michael. "E-Commerce in Chile Entwicklungspotenziale für B2B, B2C & C2C." Saarbrücken VDM Verlag Dr. Müller, 2007. http://d-nb.info/985669349/04.

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Chen, Cheng-Hao. "Trust establishmentConcepts and implementation in B2C e-commerce." Thesis, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529485.

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Niehaus, Arne. "Analyse der Bewertung verschiedener Zustellungsoptionen im B2C e-Commerce." Institut für Transportwirtschaft und Logistik, WU Vienna University of Economics and Business, 2005. http://epub.wu.ac.at/2994/1/Niehaus.pdf.

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This thesis analyses the evaluation of various delivery-services in the business to consumer fraction of e-commerce. Simplified it can be said, that businesses try to satisfy the so called "convenience factor" of the growing segment of single households and double-income households through their online shopping activities, which is mirrored in the substantial growth-rates of e-commerce in the industrial nations. The efficiency of such a system, however, is determined by logistical effectiveness in particular concerning the "last-mile" between the final distribution point and the consumer
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Chen, Cheng-Hao. "Trust establishment : concepts and implementations in B2C e-commerce." Thesis, Royal Holloway, University of London, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.529453.

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Lee, Sze Kin. "Adoption of Business to Customer (B2C) E-commerce in Macau." Thesis, University of Macau, 2005. http://umaclib3.umac.mo/record=b1636418.

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Pittayachawan, Siddhi, and siddhi pittayachawan@rmit edu au. "Fostering consumer trust and purchase intention in B2C e-commerce." RMIT University. Business Information Technology, 2008. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20080725.101739.

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Regardless of the popularity of B2C e-commerce, trust is a main barrier impeding success of online shopping. In fact, a lack of trust discourages consumers from making purchases over the Internet. Previous research was set out to address this issue; however, the findings were benefited by academia rather than by e-vendors, and this becomes the gap in this topic. This research was aimed to develop guideline to foster consumer trust and purchase intention to shop online for e-vendors. It was achieved by using mixed methods: quantitative and qualitative studies. In the quantitative study, an on
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Al-Qaed, Faisal. "An adaptive decision support system (adss) for B2C e-commerce." Thesis, University of Manchester, 2008. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.488763.

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Mellor, Robert Brooke. "Innovation nuclei in SMEs involved in Internet B2C e-commerce." Thesis, Kingston University, 2006. http://eprints.kingston.ac.uk/20297/.

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The research carried out aimed to illuminate how innovation arises and spreads within an SME internal environment. SMEs are an area where innovations can be readily identified and the company size makes tracking the spread of innovations possible. B2C e-commerce was chosen because the sector is smaller and thus more manageable than B2B. The period chosen (1997-2003) was a period where companies, especially SMEs, had to deal simultaneously with technological change, market change and organizational change and this called for a good deal of innovation and innovation management. Since IT is used
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Risch, Daniel. "Nutzung von Kundenprofilen im E-Commerce : dargestellt am Beispiel des B2C-E-Commerce in der Schweiz /." Lohmar ; Köln : Eul, 2008. http://d-nb.info/988652838/04.

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10

Novák, Jiří. "Analýza a návrh distribuční B2B, B2C aplikace." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2010. http://www.nusl.cz/ntk/nusl-222591.

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The diploma thesis is concerned with an analysis and design of distributional B2B and B2C application. The fundamental part is especially focused on design of features and functions of the application, selection of suitable technologies and the project of the data storage. The diploma paper also contains a scheme of administration of particular versions and binding regulations for development and resulting maintainance and expanding of the application.
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Hladíková, Jana. "Zavedení modulu elektronického obchodování." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2008. http://www.nusl.cz/ntk/nusl-221780.

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The diploma paper deals with the introducing of an e-business module in the MVDr. Ivo Dupal - SANVET company in which I have been currently working. The paper involves the Internet and e-business analyses and an analysis of the MVDr. Ivo Dupal - SANVET company and a proposal for the introduction of e-business in the above mentioned company. The paper also comprises an implementation proposal to solve this problem issue and its economic and managerial evaluation.
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Unland-Schlebes, Christiane. "B2C online dispute resolution : aussergerichtliche Online-Streitbeilegung für Verbraucherkonflikte im E-commerce /." Lohmar : Eul Verlag, 2004. http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014696401&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA.

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13

Smith, Anita. "Strategies for E-Commerce Adoption in a Travel Agency." ScholarWorks, 2018. https://scholarworks.waldenu.edu/dissertations/5943.

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In 2016, online travel sales increased 8%, resulting in profits increasing to over 565 billion U.S. dollars. Traditional travel agencies in brick-and-mortar storefronts are facing challenges related to competing with online travel agencies (OTAs), attracting new customers, and retaining existing customers. The purpose of this qualitative case study was to explore the e-commerce processes, business models, and strategies that leaders of traditional travel agencies use to compete with OTAs. The study sample consisted of 8 travel professionals from 3 small travel agencies located in the mid-Atlan
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Cmíral, Lukáš. "Analýza online prodeje zájezdů." Master's thesis, Vysoká škola ekonomická v Praze, 2011. http://www.nusl.cz/ntk/nusl-81917.

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This thesis is focused on the e-commerce in tourism, current trends associated with the development of technologies used in e-commerce in tourism and the application of new technologies in online selling of packages holiday. The first chapter is focused on e-commerce in tourism in general. The second chapter is focused on 6 most used B2B and B2C systems for travel agencies and on their comparison. The third chapter is focused on the phenomenon of german packages being sold by czech travel agencies in Czech republic.
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Sparre, Carl. "Outsourcing av faktureringslösningar i näthandelsföretag (B2C)." Thesis, Linköping University, Department of Management and Economics, 2001. http://urn.kb.se/resolve?urn=urn:nbn:se:liu:diva-784.

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<p>Den nya ekonomin innebär ett mer dynamiskt klimat för företagen. Detta ställer nya krav på företagens anpassningsförmåga. Outsourcing är ett sätt att bemöta ovan nämnda flexibilitetskrav. E-handel är en annan del av den nya ekonomin. Allt fler konsumenter upptäcker fördelar med att"shoppa on-line". En aktuell fråga är hur företagen skall ta betalt av sina kunder. I Sverige är det CD- skivor, böcker, datorer och datorrelaterade produkter som stått för den största delen av näthandeln. När det gäller ovanstående produkter rör det sig om relativt billiga produkter och ganska stora betalningsvol
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Xiao, Bo. "Product-related deceptive information practices in B2C e-commerce : formation, outcomes, and detection." Thesis, University of British Columbia, 2010. http://hdl.handle.net/2429/20470.

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With the rapid growth of e-commerce, online fraud and deception are also on the rise. However, compared to the rising public sensitivity to e-commerce deception, the academic research community’s interest in studying this phenomenon has not been high. Given the paucity in this area, this research aims to provide answers to the following research questions: How can product-related e-commerce deception be performed? How will different deceptive information practices affect consumer judgment and decision making? What are the consequences of e-commerce deception, when it is detected by consumers?
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17

Danieli, Ela. "Social Media Marketing System Aiming at Increasing Purchase Intentions on B2c E-Commerce Sites." Thesis, Linnéuniversitetet, Institutionen för medieteknik (ME), 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-54255.

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The purpose of this thesis is to analyse and to explore how B2C e-commerce businesses could use social media marketing strategies to increase their consumers purchase intentions on their sites. Findings enabled the development and research of a comprehensive social media marketing system which includes a general set of components and tools aiming at increasing purchase intentions on such sites. The theoretical framework of the thesis is based on literature as well as previous studies of Social Media, Social Media Marketing, Social Media Marketing System, E-commerce, B2C, Social Commerce, S-com
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18

Petrisano, Filippo. "Analisi, progetto e realizzazione di un sito Web di E-Commerce B2B e B2C multilingue: Il caso Inovit S.R.L. e lo sviluppo di emgcompany.it." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2017. http://amslaurea.unibo.it/13621/.

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Lo scopo di questo lavoro di tesi è stato progettare e realizzare un sito Web di E-commerce per un’azienda nel settore automotive. Si discuterà di cos’è l’e-commerce, i benefici che offre e tutti i principali strumenti tecnologici per la creazione di un sito di vendita online. Saranno trattati i Web server, i linguaggi di programmazione e mark-up, oltre che i relativi framework. Sarà quindi offerta al lettore una presentazione delle aziende interessate nel lavoro e un’accurata analisi delle richieste del cliente. Tra le più importanti, l’integrazione di transazioni B2B e B2C, le pagine multi
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19

Numberger, Siegfried. "New methods of scenario analysis and their application to detecting future structures of B2C E-commerce /." [S.l.] : [s.n.], 2006. http://opac.nebis.ch/cgi-bin/showAbstract.pl?sys=000254889.

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20

Al, Sokkar Abdullah Ahmad Musa. "Multimodal human-computer interaction for enhancing customers' decision-making and experience on B2C e-commerce websites." Thesis, University of Leicester, 2014. http://hdl.handle.net/2381/29330.

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The main aim of this thesis was to identify, complement and refine the factors that contribute to users’ intention to purchase, satisfaction and attitude toward using a particular B2C online environment, as well as the causal relationships between these factors. A systematic literature review on Information System (IS), Market Research, and User Experience (UX), which has informed the design and development of a pilot study, has been conducted. Results have led to the conception of an online shopping decision-making (OSDM) model called ‘Episodic UX Model on Decision-Making’ (EUX-DM). It has be
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21

Wang, Ping An. "The Effect of Knowledge of Online Security Risks on Consumer Decision Making in B2C E-Commerce." NSUWorks, 2010. http://nsuworks.nova.edu/gscis_etd/332.

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This dissertation research studied how different degrees of knowledge of online security risks affect B2C (business-to-consumer) e-commerce consumer decision making. Online information security risks, such as identity theft, have increasingly become a major factor inhibiting the potential growth of e-commerce. On the other hand, e-commerce consumers lack knowledge and awareness of security risks in the online shopping environment and make decisions under conditions where precise probabilities of risks are not available. Based on research in the decision theory field, a person's knowledge of a
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22

Nazari, Haron, and W. G. "E-konsumenternas köpbeteende och leveransalternativ som konkurrensmedel : Ett kvalitativ och kvantitativ flerfalls studie." Thesis, Högskolan i Gävle, Avdelningen för Industriell utveckling, IT och Samhällsbyggnad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-20502.

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E-handel är en revolutionerande industri som växer ständigt och kommer med all sannolikhet att fortsätta växa i en accelererande fart. Syftet med denna studie är att få en överblick över vilka faktorer som påverkar svenska konsumenters köpbeteende i samband med e-handel. Samt vilka faktorer som spelar en anspelande roll vid val av leveransaktör för e-handelsföretagen. Studien visar hur valet av leveransaktör kan påverka både konsument och företag och vilka krav som ställs i samband med en leverans.  Insamlingen av teori och data genomfördes med hjälp av en litteratur studie, enkätundersökninga
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23

Lužník, Tomáš. "Implementace ERP systému ve firmě a jeho propojení s E-shopem." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223198.

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This thesis deals with the ERP system at the interconnection of e-commerce companies and proposing solutions to implement processes in companies that are logical and functional as well, which will assist in the efficient running of the company for profit. Specifies the main characteristics of the ERP system and e-commerce, and the terms of the legal aspects of Internet business and includes variations of the ERP system design with links to electronic commerce.
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Agag, Gomaa. "A framework for B2C and B2B e-commerce ethics and its effect on customer satisfaction : a comparison study between the UK and Egypt." Thesis, University of Plymouth, 2016. http://hdl.handle.net/10026.1/4588.

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Internet is fundamentally transforming the nature of the relationship that businesses have with consumers and the public. While e-commerce has witnessed extensive growth in recent years, consumers concerns regarding ethical issues surrounding online shopping also continue to increase. With increasing acceptance of the internet as a source for retail, ethical issues concerning internet usage have prompted serious concerns to consumers and created new challenges for practitioners. These growing concerns about safety and ethical behavior in online retailing can harm and restrain internet retail g
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Očenášková, Markéta. "Analýza a návrh elektronického obchodu firmy Elkov elektro, a.s." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2013. http://www.nusl.cz/ntk/nusl-224193.

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The diploma thesis focuses on the analysis of e-commerce selected subject. The aim is to design an optimal variant creation of e-commerce and the possible appearance of a promotion. The thesis also includes analysis of the external and internal environment of the company necessary to determine the future direction of the company strategy.
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26

Hveem, Anna. "B2C last-mile deliveries : A mapping of the current market." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-25711.

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Background: The last-mile logistics of the supply chain is often the most expensive part for an e-commerce retailer. It is also according to Lim and Srai (2018) where the consumers are the most demanding. It is no longer exclusively the e-commerce retailers’ job to choose the delivery method of the parcel they are sending out to their customer. As a consumer in Sweden today, you will often get the option to choose how you want your online order to be delivered. The result of consumers wanting to have more of a say in how their parcel is delivered is that the carrier companies now compete for t
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PASTORE, PIERFRANCO. "ASPECTS AND LOGISTICAL CHALLENGES OF THE E-COMMERCE B2C IMPLEMENTATION FOR UNIFORMS SALE IN THE BRAZILIAN NAVY." PONTIFÍCIA UNIVERSIDADE CATÓLICA DO RIO DE JANEIRO, 2010. http://www.maxwell.vrac.puc-rio.br/Busca_etds.php?strSecao=resultado&nrSeq=15690@1.

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O cenário competitivo de mercado, ao ser relacionado ao desenvolvimento tecnológico, fez surgir uma nova forma de fazer negócio: o e-commerce B2C. Nele, a logística se faz presente, não só como a principal ferramenta, mas também como grande gargalo. A logística do e-commerce B2C, além de apresentar características singulares, solicita da organização que se dispõe adotá-la um nível de eficiência muito além do necessário às doutrinas de uma logística tradicional. Desta forma, sua eficácia é traduzida no desenvolvimento de técnicas avançadas de controle, de planejamento e de sistemas, além de nov
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28

Carlsson, Martin. "Framgångsrik UI-design inom e-handel : En jämförelse mellan två B2C e-handelssidor utifrån ett UI-perspektiv." Thesis, Södertörns högskola, Medieteknik, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34567.

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Denna studie undersöker hur framgångsrika B2C e-handelsföretag och UI-design är sammankopplat. Undersökningen har sin utgångspunkt i vilka element och funktioner på en e-handelssida som användarna anser relevanta. Med relevanta menas viktiga för att användarna ska tycka att e-handeln är professionell och visuellt tilltalande, för att få användarna att stanna kvar på sidan och förhoppningsvis bli betalande kunder. Studien genomfördes tillsammans med sex respondenter och den jämför två e-handelssidor. De båda e-handelssidorna har valts ut utifrån att en av dessa uppfyller de kriter
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Nguyen, Hoang Phuong Linh. "Mesure de la qualité de service logistique en contexte e-commerce B2C, satisfaction et intention de ré-achat." Thesis, Lyon, 2020. http://www.theses.fr/2020LYSES018.

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Les ventes en ligne ont connu une croissance spectaculaire au cours des dernières années. Le succès du e-commerce implique également des risques. L’un d’entre eux concerne le service logistique. Force est de constater que les consommateurs sont de plus en plus exigeants vis-à-vis du service e-logistique. Ce dernier constitue actuellement l’une des attentes majeures du consommateur. Or, peu de recherches académiques se sont intéressées au service e-logistique tel que le consommateur le perçoit. La question de la mesure de la qualité de service e-logistique et de ses conséquences révèle un sujet
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Malone, Sarah. "What is preventing e-commerce from reaching its full potential? : an investigation into trust as a barrier for the adoption of B2C e-commerce in the United Kingdom." Thesis, Loughborough University, 2008. https://dspace.lboro.ac.uk/2134/12276.

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Although electronic commerce has seen considerable growth in recent years, usage figures suggest that U.K consumers are still hesitant to make the switch to onJine shopping. This study initially reviewed the literatures on trust, Internet security, consumer purchasing behaviour and electronic commerce, and then combined the literature review findings with initial results obtained from a pilot study, and a model identifying the factors that affect consumers' perceived trustworthiness of web sites when making purchasing decisions on the Internet was created. The model was then tested by means of
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Kucukcay, Ilyas Eray. "A Design Framework for Mobile Social Commerce." Thesis, Université d'Ottawa / University of Ottawa, 2014. http://hdl.handle.net/10393/31219.

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The use of mobile devices and social media has been increasing dramatically and becoming critical for B2C businesses. Such businesses need to consider implementing e-commerce services in the mobile environment with social integration to satisfy their customers’ needs. Concepts like mobile commerce and social commerce are already being used extensively by many businesses. However, there are no clear guidelines in the literature on how to use mobile and social characteristics together for B2C e-commerce. Fusing these two concepts is what we call mobile social commerce (ms-commerce). In this the
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Narayanan, Meyyappan. "A Model of Household Online Buying." Thesis, University of Waterloo, 2006. http://hdl.handle.net/10012/2609.

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The Internet has made profound changes in how people conduct their daily lives as well as how they buy goods and services. This study's objective is to shed light on the use and diffusion of online or electronic buying (e-buying). Canadian households have not adopted e-buying equally, as revealed by Statistics Canada's Household Internet Use Survey (HIUS) data of 1997 – 2003. We explore how e-buying varies across age groups, genders, education levels, income levels, and the nature of goods. We first develop a simple model for e-buying demand in the context of a utility-maximizing individual ch
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Fägerblad, Sam, and Robin Grönholm. "e-Förtroende : En mätning av aspekter som påverkar konsumentens förtroende vid köp av hemelektronik över Internet." Thesis, Linnéuniversitetet, Institutionen för datavetenskap, fysik och matematik, DFM, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-28033.

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E-handel mellan företag som säljer hemelektronik och svenska konsumenter har blivit vanligare de senaste åren. Trots den kraftiga tillväxten är konsumenter fortfarande ifrågasättande till tryggheten med att handla över Internet. Med hjälp av teori har aspekter identifierats som påverkar konsumentens förtroende till en webbutik. Aspekterna delas in i fyra kategorier; influensbaserade faktorer, upplevelsebaserade faktorer, personlig inställning och erfarenhetsbaserad inställning. Med en kvantitativ studie har vi undersökt vilka faktorer som är viktiga för att konsumenten ska känna förtroende til
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Knuth, Tobias. "Fraud prevention in the B2C e-Commerce mail order business : a framework for an economic perspective on data mining." Thesis, Edinburgh Napier University, 2018. http://researchrepository.napier.ac.uk/Output/1256175.

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A remarkable gap exists between the financial impact of fraud in the B2C e-commerce mail order business and the amount of research conducted in this area — whether it be qualitative or quantitative research about fraud prevention. Projecting published fraud rates of only approx. one percent to e-commerce sales data, the affected sales volume amounts to $651 million in the German market, and in the North American market, the volume amounts to $5.22 billion; empirical data, however, indicate even higher fraud rates. Low profit margins amplify the financial damage caused by fraudulent activities.
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Wong, Chong Wan. "Using dynamically-generated account to integrate heterogeneous B2C e-payment systems." Thesis, University of Macau, 2010. http://umaclib3.umac.mo/record=b2148240.

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Cidades, Eva Cristina Encarnado. "Os impactos da Covid-19 na utilização do e-commerce." Master's thesis, Instituto Superior de Economia e Gestão, 2020. http://hdl.handle.net/10400.5/21136.

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Mestrado em Gestão de Sistemas de Informação<br>A evolução do e-commerce tem vindo a crescer ao longo dos últimos anos à semelhança das tecnologias, prevendo-se que 2.14 mil milhões de pessoas realizem compras através da Internet em 2021, num contexto de B2C. No contexto pandémico atual, certos fatores poderão ganhar relevância e exercer influência na atitude e comportamento dos consumidores, em especial no que toca à maior recetividade que terão em aceder ao e-commerce e efetuar compras por esta vertente. Os principais objetivos do presente estudo são compreender os efeitos da pandemia provo
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Cakir, Murat. "Development And Validation Of B2c E-commerce Adoption Model: An Empirical Investigation Using Structural Equation Modeling And Interpretative Phenomenological Analyses." Phd thesis, METU, 2012. http://etd.lib.metu.edu.tr/upload/12614895/index.pdf.

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Incentive for this research stems from the fact that Business-to-Consumer electronic commerce sector is going to oligopoly and the new actors have relatively less chance to accomplish in the current market if they follow the same ways that the old companies have already paved. Considering this challenge, the aim is to understand the adoption process of customers by analyzing the contemporary perceptions of individuals against e-shopping. Initially, business-to-consumer electronic commerce adoption model is developed. Proposed model and hypotheses are tested with Partial Least Squares as a Stru
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XU, ZAOXUAN, and HOUQIANG WU. "Analyzing how companies respond to competition in an Industry : A Case Study of two B2C e-commerce companies in China." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-23012.

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Nowadays global competition has become more and more rigorous when entrepreneur operates a company in e-commerce industry. Companies, which don’t acknowledge the effective ways to respond to global competition, fail to gain more market share and there is also a risk of losing their occupied market share. It is important for companies to respond to competition effectively. By using Porter’s five forces model, we can analyze how companies respond to competition more comprehensive.     The purpose of this thesis is to demonstrate some of competition that companies face and analyze how companies r
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Trent, Miles John Wedderburn. "An exploratory study to identify the concerns that New Zealand consumers have about business-to-consumer e-commerce." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080407.122132/.

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To date much of the literature on consumers’ concerns about business-to-consumer (B2C) e-commerce has described findings from quantitative research. As a result, much of that literature has focused on specific previously-identified concerns (e.g., privacy of personal information, use of credit cards for on-line payment). Also, there has been little research into the concerns of New Zealand consumers, and all of it has been quantitative. In order to gain a broader understanding, this study took a qualitative approach. Three focus groups were conducted, in order to identify consumers’ con
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Rendahl, Pernilla. "Cross-border consumption taxation of digital supplies : a comparative study of double taxation and unintentional non-taxation of B2C e-commerce /." Jönköping : Jönköping International Business School, Jönköping University, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-6603.

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Pechová, Erika. "Návrh strategie elektronického obchodu firmy." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2011. http://www.nusl.cz/ntk/nusl-223199.

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This thesis deals with the creation of e-commerce companies annd prooposing solution to implement e-commrce. The theoretical part specifies the characteristics of electronic commerce, conditions and legal aspects of trading on the Internet. The practical part includes draft versions of e-commerce and its economic evaluation.
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Steyn, Blanché. "The ability to account for Internet-based sales transactions according to GAAP / B. Steyn." Thesis, North-West University, 2007. http://hdl.handle.net/10394/1437.

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Zhang, Yewen, and 張燁雯. "Strategy Analysis of Chinese B2C E-commerce." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/39842319541004490951.

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碩士<br>國立臺灣大學<br>國際企業學研究所<br>101<br>With the progress of the technology, E-commerce has been a great contribute to the development of global economy since the 1990s. Over the past decade, Chinese B2C E-commerce industry has been growing rapidly. The industry is extremely competitive, yet the strategies of the players did not vary far from each other. In sight of that, this thesis focuses on the strategy of Chinese B2C eCommerce, summarized the trends of the product category selection strategy, pricing strategy and platform strategy, analyzed its causes, evaluated its effectiveness, and then poi
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Durante, Giacomo. "The Beglocal framework applied to B2C E-commerce." Master's thesis, 2016. http://hdl.handle.net/10362/17252.

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This case-study examined the use of the BeGloCal Framework applied to B2C E-commerce, for a fast moving consumer goods European manufacturing firm. It explains how the framework supported the team within the company to identify the right local market as to where to start the project, the problem for the company was to find the most appealing area to invest resources. By going through all the steps of the framework the findings led the company to London (Kensington and Chelsea). It shows how managers should act when they have to find a trade-off between standardization and adaptation.
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Schier, Arkadius. "Adressierung des Privacy Paradoxon im B2C-E-Commerce." 2020. https://ul.qucosa.de/id/qucosa%3A71150.

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Das Angebot an Dienstleistungen im Internet ist ein fundamentaler Teil des Internets geworden. Im Bereich des B2C-E-Commerce steigt die Zahl der Online-Angebote und auch der Käufer rasant an. Damit die Käufer die Angebote im Internet kaufen können, müssen sie den jeweiligen Datenschutzbestimmungen der einzelnen Online-Shops zustimmen. Da diese in den meisten Fällen sehr lang und auch sehr schwer zu lesen sind, stimmen die Käufer meistens den Datenschutzbestimmungen zu ohne diese zu lesen, obwohl den meisten Käufern der Schutz ihrer personenbezogenen Daten wichtig ist. Dieses Verhalten wird als
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Cheng, Ya-fang, and 鄭雅方. "Explore of Taiwan E-Commerce B2C Logistics Strategy." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/15772506885799493846.

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碩士<br>國立臺灣科技大學<br>管理研究所<br>101<br>The purpose of this study is to explore the logistic strategy of Taiwan’s B2C industry. By looking down into different shopping platform’s business demands and product category, this study is aiming to understand how each platform set up the goals and mode of their logistic strategy then pointing out their advantages, disadvantages and the bottleneck. By doing this study hope to provide a basis for shopping platform and logistics industry who wish to enhance the competitiveness of the service in the future . The finding of this study is that the positioning of
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林宜蓁. "Evaluate Intelligent Agent in the B2C E-Commerce Negotiation." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/97381935668675315283.

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碩士<br>國立彰化師範大學<br>資訊管理學系所<br>97<br>The increasing demand for sophisticated software that comprises of collaborative, yet autonomous, units to regulate, control and organize all distributed activities involved in the company processes, has oriented AI researchers towards the employment of Agent Technology (AT) in a variety of disciplines. An agent can be seen as a software and/or hardware component of system capable of acting exactingly in order to accomplish tasks on behalf of its user. However, intelligent agent is still quite a new technology and researches in this area primarily focus on de
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Chang, Yi-Cheng, and 張易晟. "B2C E-commerce Distribution Models in a Metropolitan Area." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/02017861025979458221.

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碩士<br>國立臺灣大學<br>工業工程學研究所<br>102<br>With the significant growth of B2C e-commerce in the recent years, “The Last Mile” is essential for e-commerce to serve customers. To enhance competitive advantages and separate target segments, Firms have paid attention to the characteristics of high customer density in a metropolitan area and hard delivery time windows have been given great attention. B2C e-commerce firms have begun to build distribution systems, and reduce the loading rate with frequently delivery schedules to be creative competitive strategies. The purpose of this research is to provide t
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Lai, Yu-Hsin, and 賴俞欣. "Apply Intelligent Agent into the B2C E-commerce Negotiation." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/44840452840438293492.

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碩士<br>國立彰化師範大學<br>資訊管理學系所<br>95<br>B2C e-commerce is becoming more widespread as more people come to recognize its convenience and its ability to offer a quick response to requests and as more products/services become available. As this adoption spreads, the impetus for employing intelligent agents increases in order to enhance and improve the trading experience. However, many electronic marketplaces, especially in the business-to-consumer, are in essence some kind of search engine where buyers look for the best product in a database of products offered by sellers. Usually such e-marketplaces
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Lin, Amos, and 林志隆. "Analysis of B2C E-commerce key success Factors in Taiwan." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/10793696121380818959.

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