Literatura científica selecionada sobre o tema "Consumer involvement"

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Artigos de revistas sobre o assunto "Consumer involvement"

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Triatmojo, A., A. R. Prasetya, M. A. U. Muzayyanah, and T. A. Kusumastuti. "Correlation of consumer involvement and consumer purchase decision on packaged beef products." IOP Conference Series: Earth and Environmental Science 888, no. 1 (2021): 012080. http://dx.doi.org/10.1088/1755-1315/888/1/012080.

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Abstract Consumers need to search for extensive and impartial information before purchasing to obtain the best product when choosing appropriate beef products. The study aimed to understand the correlation between consumer involvement and consumer purchase decisions concerning in selection of packaged beef. The primary data were collected by the structured questionnaire and disseminated to 303 respondents. Method of the study is a survey, and data were analyzed and interpreted using Spearman Rank Correlation. Studies using a one-sample t-test indicate significantly different involvements to hy
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Arora, Raj. "Consumer Involvement." International Journal of Advertising 4, no. 2 (1985): 119–30. http://dx.doi.org/10.1080/02650487.1985.11105055.

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Sansgiry, Sujit S., Paul S. Cady, and Shubhada Sansgiry. "Consumer Involvement." Health Marketing Quarterly 19, no. 1 (2001): 61–78. http://dx.doi.org/10.1300/j026v19n01_05.

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Jin and You. "Do Discounts in Ticket Prices Induce Sustainable Profit to Performing Arts Suppliers?" Sustainability 11, no. 14 (2019): 3829. http://dx.doi.org/10.3390/su11143829.

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: This study investigates the effect of price promotions for musicals on consumer perception of fairness toward other similar musicals and the role of consumer involvement in performing arts as a moderating variable. A threshold regression estimation which was performed using data from a survey on South Korean consumers showed a decrease in consumers’ fairness perception once they became aware of discounts on similar performing arts and, consequently, a decrease in their intent to purchase tickets at regular prices. The results also showed that the samples can be split into low- and high-invol
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Gordon, Sarah. "The Role of the Consumer in the Leadership and Management of Mental Health Services." Australasian Psychiatry 13, no. 4 (2005): 362–65. http://dx.doi.org/10.1080/j.1440-1665.2005.02215.x.

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Objective: To reflect on consumer involvement in the leadership and management of mental health services through consideration of relevant policy directives, pertinent literature and current practice, and to consider the role of psychiatrists in promoting consumer involvement. Conclusions: Both Australia and New Zealand have significant policy directives in relation to consumer involvement in mental health services. The actual realization of consumer involvement within the mental health sector is extremely variable and the extent of genuine participation highly questionable, particularly in re
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Calvo-Porral, Cristina, Sergio Rivaroli, and Javier Orosa-Gonzalez. "How consumer involvement influences beer flavour preferences." International Journal of Wine Business Research 32, no. 4 (2020): 537–54. http://dx.doi.org/10.1108/ijwbr-10-2019-0054.

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Purpose Much of the innovation in the beer sector has focussed on flavour, resulting in a proliferation of flavoured beers. In this paper, the understanding of consumers’ flavour preferences is a relevant question for the beer industry; however, little is known whether consumer involvement influences beer flavour preferences, and the purpose of the present study is directed to shed light on this area yet under-investigated. Design/methodology/approach The research was conducted in Spain, where a total amount of 565 beer consumers were classified based on their level of involvement with beer. D
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Rahbarian, Homa, and Fattaneh Alizadeh Meshkani. "Consumer involvement profiles: An application of consumer involvement in mobile industry." Management Science Letters 4, no. 4 (2014): 617–20. http://dx.doi.org/10.5267/j.msl.2014.2.037.

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Kapferer, Jean-Noël, and Gilles Laurent. "Consumer Involvement Profiles: A New and Practical Approach to Consumer Involvement." Journal of Advertising Research 25, no. 6 (1985): 48–56. https://doi.org/10.1080/00218499.1985.12467885.

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Dahm, Maria R., Anthony Brown, Dean Martin, et al. "Interaction and innovation: practical strategies for inclusive consumer-driven research in health services." BMJ Open 9, no. 12 (2019): e031555. http://dx.doi.org/10.1136/bmjopen-2019-031555.

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IntroductionDespite advances in the co-creation of clinical research involving consumers in the last few decades, consumer engagement in health services research generally remains inconsistent and is too often treated as a perfunctory exercise.ObjectiveDrawing on a health services study on diagnostic test result management, communication and follow-up, we: (1) outline practical strategies used to enhance the contribution of health consumer representatives across all stages of health services research, including active involvement in prioritising objectives for data analysis and participating i
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Lawn, Sharon. "What researchers think of involving consumers in health research." Australian Journal of Primary Health 22, no. 6 (2016): 483. http://dx.doi.org/10.1071/py15089.

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Involving consumers in research enhances its quality and appropriateness, and is required within many research funding schemes. While the rationale for consumer involvement is understood, its implementation is unclear. The researcher investigated views of a group of Australia’s leading researchers (n=38) about the role of consumers in their research using a brief survey administered at the Australia National Health and Medical Research (NHMRC) Translation Conference in 2014. Interpretive content analysis was used for data analysis. Respondents noted the importance of consumer involvement in th
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Teses / dissertações sobre o assunto "Consumer involvement"

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Bredberg, David, and Johan Holmquist. "Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

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<p>Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.</p><p>The purpose of this dissertation is to explore the affect brands have on consumer involvement. We attempt to investigate how consumer-based brand equity affects the level of consumer involvement.</p><p>Based on consumer behavior theory and previous research of these areas, gathered primary data (an empirical investigation of students’ attitudes) is analyzed to gain an understanding of how the aforementi
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Bhattacharya, Debasis. "Consumer involvement profiles:identification of antecedents and measurement." Thesis, University of North Bengal, 1999. http://hdl.handle.net/123456789/1118.

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Tabassum, Sinin, and Md Soud Al Fahad. "Impact of product involvement and consumer expertise on online consumer review for consumer purchase intention." Thesis, Högskolan i Halmstad, Akademin för ekonomi, teknik och naturvetenskap, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-42327.

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Purpose: To investigate the effects of online reviews on consumer purchase intention considering the moderating role of product involvement and consumer expertise. Methodology: To reach our goal in this paper, we conduct a descriptive study in a deductive way. This is quantitative research in which the relationship between online reviews and consumer buying behavior will be tested. The research strategy of the study is an online survey. The sample size is 200 respondents considering confidence level 95% and confidence interval 7. Data editor IBM SPSS is used to performing the data analysis. Fi
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Ha, Young. "The influence of online visual merchandising on consumer emotions: moderating role of consumer involvement." The Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc_num=osu1135134346.

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Ha, Young. "The influence of online visual merchandising on consumer emotions moderating role of consumer involvement /." Columbus, Ohio : Ohio State University, 2005. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1135134346.

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Walker, David. "Attitudes, involvement and consumer behaviour : a longitudinal study in fast moving consumer goods markets." Thesis, Cranfield University, 1994. http://hdl.handle.net/1826/3381.

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An empirical study is reported which attempts to validate two key theoretical consequences of consumer involvement: differences in brand buying behaviour and differences in the type of decision processing undertaken. A literature review is provided which traces the history of involvement and identifies a suitable contemporary framework. Work on brand loyalty and attitude modelling is also reviewed and suitable frameworks identified. A pilot stage is reported which shows how involvement measurement techniques can be adapted for use among frequently purchased products. Results from reliability t
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Isaacson, Jeff Ian. "The effect of personal cultural orientations on consumer decision-making styles through consumer involvement." Thesis, University of Pretoria, 2017. http://hdl.handle.net/2263/62676.

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Every individual is a consumer who purchases goods and services on a regular basis. Indeed, from a very young age, individuals are involved in consumer behaviour as an integral part of their everyday lives. From searching for, purchasing and consuming, through to evaluating and disposing of goods and services, consumer behaviour affects nearly every aspect of an individual's life. Globalisation has brought about a renewed interest in the influence of culture on consumer behaviour. Culture is viewed as the collective programming of the hands, heart and mind which distinguishes individuals or gr
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Farney, Ryan M. "The Influence Exposure Has on Consumer Behavior." Scholarship @ Claremont, 2016. http://scholarship.claremont.edu/cmc_theses/1251.

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Advertising has been around for thousands of years and has proven to be a valuable asset to company revenue. The methods used in advertising have been examined closely more recently, specifically from a psychological standpoint. The human brain reacts to advertisements in different ways. Low and high involvement advertisements stimulate the brain in the subconscious and conscious state effectively. While each of these advertising methods are useful, complex messaging techniques seem to stimulate recall more effectively than simple messaging. In the age of digital advertising, sponsors look to
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Gutman, Talia Margot. "Establishing an evidence-based framework for involving patients in research about chronic kidney disease." Thesis, The University of Sydney, 2021. https://hdl.handle.net/2123/26477.

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Involving consumers (defined as patients and informal caregivers/family members) in research as more than ‘subjects’ is now globally advocated to improve the relevance, importance, and quality of research. Growing evidence in the general population and some specific disease groups continues to demonstrate the benefits of consumer involvement in research. Despite this, consumer involvement in research in chronic kidney disease (CKD) remains scarce as researchers are uncertain about approaches and often lack resources to undertake it. Patients with CKD and their families face unique challenges
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Pakdeejirakul, Warangkhana, and Micheal Agosi. "A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products." Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-24113.

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Title A comparative study of Swedish generation Y decision-making style between high involvement and low involvement products. Research questions  How does product involvement influence consumer decision-making styles in Generation Y of Swedish nationals for the two selected products?  To what level does the model proposed by Sproles and Kendall in 1986 now apply to the modern-day Generation Y in Sweden as they decide on both of the selected products? Purpose The purpose of this research undertaking was to discover and investigate the Swedish generation Y decision-making style and examine if t
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Livros sobre o assunto "Consumer involvement"

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Financial Services Authority (Great Britain), ed. Consumer involvement. Financial Services Authority, 1997.

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Authority, Financial Services, ed. Consumer involvement. FSA, 1997.

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Taylor, Pat. Consumer involvement in health care commissioning. SSRIU, 1995.

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Consumers in the European Community Group (UK)., ed. Consumer involvement in standardization (com(87)617). CECG, 1988.

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Moore, Donal J. Mortgage buyer involvement and information search. University College Dublin, 1995.

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Dixon, Paul. A database of examples of consumer involvement in research. University of York, Centre for Health Economics, 2000.

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Cartwright, Ady Julia Mary. Patient and public involvement toolkit. Edited by Crowe Sally, Heneghan Carl, Perera Rafael, and Badenoch Douglas. Blackwell Pub., 2011.

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Krugman, Herbert. Consumer behavior and advertising involvement: Selected works of Herbert Krugman. Routledge, 2008.

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Barnard, Sue. Directory of consumer involvement and inter-agency collaboration in audit. Social Services Research and Information Unit, 1995.

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M, McKinney Martha, and United States HIV/AIDS Bureau, eds. Positive partnerships: Consumer involvement in Ryan White CARE Act programs. HIV/AIDS Bureau, Health Resources and Services Administration, 2003.

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Capítulos de livros sobre o assunto "Consumer involvement"

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Funk, Daniel C., Kostas Alexandris, and Heath McDonald. "Sport consumer involvement." In Sport Consumer Behaviour, 2nd ed. Routledge, 2022. http://dx.doi.org/10.4324/9781003092537-11.

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Hommerberg, Charlotte, and Maria Lindgren. "Involvement in Reviews." In Depicting the Consumer of Experiential Luxury. Palgrave Macmillan UK, 2023. http://dx.doi.org/10.1057/978-1-137-60080-6_7.

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Sridhar, G. "Consumer involvement in product choice." In Researching Marketing Decisions. Routledge India, 2019. http://dx.doi.org/10.4324/9780429203558-5.

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Hollebeek, Linda D., and Rajendra K. Srivastava. "Consumer involvement and engagement: From involvement’s elaboration likelihood to engagement’s investment propensity." In APA handbook of consumer psychology. American Psychological Association, 2022. http://dx.doi.org/10.1037/0000262-026.

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Xue, Yanmin, and Menghui Huang. "Consumer Involvement in NPD Different Stages." In HCI in Business, Government and Organizations. Interacting with Information Systems. Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-58481-2_11.

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Samli, A. Coskun. "International Consumer Involvement in Purchase Decisions." In International Consumer Behavior in the 21st Century. Springer New York, 2012. http://dx.doi.org/10.1007/978-1-4614-5125-9_12.

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Marshall, Roger, Anthony Pecotich, and William J. Ardrey. "Involvement as a Mediator in Consumer Judgements." In Global Perspectives in Marketing for the 21st Century. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-17356-6_95.

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Parkman, Ian David. "Where Have You Gone Involvement? A New Conceptualization of Consumer Involvement." In Developments in Marketing Science: Proceedings of the Academy of Marketing Science. Springer International Publishing, 2014. http://dx.doi.org/10.1007/978-3-319-11806-2_14.

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Thukral, Vinod K., and William A. Mindak. "Product Involvement as a Determinant of Consumer Satisfaction." In Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference. Springer International Publishing, 2015. http://dx.doi.org/10.1007/978-3-319-16973-6_15.

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Ngugi, Isaac K., Helen O'Sullivan, and Hanaa Osman. "Consumer motivation and involvement in food and drink." In Consumer behaviour in food and healthy lifestyles: a global perspective. CABI, 2020. http://dx.doi.org/10.1079/9781786392879.0064.

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Trabalhos de conferências sobre o assunto "Consumer involvement"

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Kao, Ya-Ling, and I.-Ching Lin. "The Impact of Product and Contextual Involvement, Service Quality and Safety on Consumers' Continuance Intention of E-Commerce Platforms." In 2024 IEEE 13th Global Conference on Consumer Electronics (GCCE). IEEE, 2024. https://doi.org/10.1109/gcce62371.2024.10760417.

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Pop, Ștefana, Corina Pelau, Ioana Ciofu, and Giulia Kondort. "Factors Predicting Consumer-AI Interactions." In 9th BASIQ International Conference on New Trends in Sustainable Business and Consumption. Editura ASE, 2023. http://dx.doi.org/10.24818/basiq/2023/09/068.

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The involvement of Artificial intelligence (AI) in the everyday life of consumers has important implications on the way consumer and AI interact. AI and robots can have different roles in the interaction with consumers, from simple transactional exchange relationships to more complex empathetic ones. The present research focuses in finding the constructs that affect these consumer-AI relationships, by analyzing acceptance, trust, interaction quality, empathy, attachment, anthropomorphism, self-disclosing behavior, loyalty. Based on literature review, we focused on pointing out the factors that
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Solanki, Jay, Sandeep Prabhu, Saif Issa, and Mohammed Yousif Oudah Al-Muttar. "Analysis of social media marketing on consumer involvement." In PROCEEDINGS OF THE 15TH INTERNATIONAL CONFERENCE ON X-RAY MICROSCOPY – XRM2022. AIP Publishing, 2023. http://dx.doi.org/10.1063/5.0171146.

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Garasová, Petra, and Ľubica Knošková. "Consumer Involvement in Design Process through Social Networks." In The 20th International Joint Conference: Central and Eastern Europe in the Changing Business Environment. Prague University of Economics and Business, Oeconomica Publishing House, 2020. http://dx.doi.org/10.18267/pr.2020.cer.2395.8.

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Cane, Renate, and Kristine Blumfelde-Rutka. "The importance of communication in behavioural change for consumer involvement in the context of bio waste sorting in Latvia." In 23th International Scientific Conference. “Economic Science for Rural Development 2023”. Latvia University of Life Sciences and Technologies. Faculty of Economics and Social Development, 2023. http://dx.doi.org/10.22616/esrd.2023.57.004.

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Within the framework of the European Green Deal, a circular economy is ensured, which is defined as a sustainable development model that preserves the value of products, materials and resources in the economy as much as possible. Waste sorting is of great importance in this process, as it enables rational management of resources and the return to circulation of already used products, which become raw materials for the production of other products. The proportion of unsorted waste in Latvia is higher than in other European countries, and the shared waste collection system operates with certain
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Sinclair, Matt, and Ian Campbell. "A Classification of Consumer Involvement in New Product Development." In Design's Big Debates - DRS International Conference 2014. Design Research Society, 2014. https://doi.org/10.21606/drs.2014.88.

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Toya, Keiko. "Consumer Acceptance for Using Personal Data." In 13th International Conference on Applied Human Factors and Ergonomics (AHFE 2022). AHFE International, 2022. http://dx.doi.org/10.54941/ahfe1002283.

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Research backgroundDigitalization has been accelerating by the COVID-19 pandemic. Some service fields are offered only via the face-to-face selling channel before starting using the remote channel. The proper use of customers' data, such as their lifestyles, preferences, and behavior history, makes these services more valuable for both customers and companies. However, currently the data utilization infrastructure, law and consumers’ knowledge is not established enough.HypothesesThis study aims to clarify the structure of consumer acceptance for their data usage by a survey in the medical fiel
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Garasová, Petra. "MARKETING ON SOCIAL MEDIA AND CONSUMER INVOLVEMENT IN DESIGN PROCESS." In 16th International Bata Conference for Ph.D. Students and Young Researchers. Tomas Bata University in Zlín, 2020. http://dx.doi.org/10.7441/dokbat.2020.14.

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Yang, Ruo, Yongzhong Yang, Shafi Mohsin, and Yunyan Tang. "Advertising Wearout and Loyalty: The Moderating Role of Consumer Involvement." In Proceedings of the 5th Management Science Informatization and Economic Innovation Development Conference, MSIEID 2023, December 8–10, 2023, Guangzhou, China. EAI, 2024. http://dx.doi.org/10.4108/eai.8-12-2023.2344709.

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Ganeshram, S., and S. Rahini. "Virtual Influencers: A Win for Brands or a Dilemma for Human Creators." In International Conference on Artificial Intelligence in Commerce and Management. Shanlax Publications, 2025. https://doi.org/10.34293/icaicm-25.ch010.

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This study investigates the perception of human content creators about virtual AI influencers and their impact on influencer marketing. The research explores how virtual AI influencers affect purchase intentions compared to human influencers, considering factors such as perceived realism, human-like qualities, product involvement levels, and consumer trust. The study employed a quantitative research design with a sample of 258 respondents, using a structured questionnaire and statistical analyses including correlation, paired ttests, and regression. Key findings reveal a strong positive correl
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Relatórios de organizações sobre o assunto "Consumer involvement"

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Herrera, Cristian. What are the impacts of consumer involvement in developing healthcare policy, research and patient information material? SUPPORT, 2017. http://dx.doi.org/10.30846/170106.

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The importance of consumer involvement in healthcare is widely recognised. Through consultations to elicit views or through collaborative processes, consumers may be involved in developing healthcare policy and research, clinical practice guidelines and patient information material. Consultations can be single or repeated events, and their scale can be large or small. They can involve debate amongst individuals or groups of consumers; and groups can be convened especially for the consultation process or be established by consumer organisations themselves. Consultations can also be organised in
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Kinley, Tammy R., Bharath M. Josiam, and Kirti Dutta. The Indian Consumer Experience: Shopping Behavior and the Involvement Construct. Iowa State University, Digital Repository, 2014. http://dx.doi.org/10.31274/itaa_proceedings-180814-935.

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Min, Seoha, Angella J. Kim, and Juanjuan Wu. The Relationship between Consumer Characteristics and Online Co-design Involvement. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-519.

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Bhaduri, Gargi, and Nancy Stanforth. Branding Absolute Luxury: Influence of Cues, Consumer Involvement and Knowledge on Price. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1327.

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Kang, Jiyun, Pauline Sullivan, and Ann DuPont. Filling the Attitude-Behavior Gap in Sustainable Consumption: The Role of Consumer Involvement and Shopping Enjoyment. Iowa State University, Digital Repository, 2013. http://dx.doi.org/10.31274/itaa_proceedings-180814-501.

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Syed, Basil Ahmad, Edafe Anderson Ozero, and Samson Toye Abiodun. Effectiveness of Guerrilla Marketing in Lithuania: a Case Study of the Swedbank's "Life under the Oak" Campaign. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.4.5.

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In response to the current issues of catching customer attention amidst information overload, guerrilla marketing has evolved as a disruptive technique that prioritizes creativity and uniqueness over standard advertising tactics. This research looks at the efficacy of guerrilla marketing using a case study of Swedbank's "Life Under the Oak" campaign in Lithuania. The study intends to assess the campaign's effects on Swedbank awareness, engagement, and cost-effectiveness in comparison to traditional advertising strategies. Data was acquired directly from Lithuanian consumers using a cross-secti
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Duma, Daniel, Maximilian Bruder, and Annika Hilgerth. Insights for development interventions in the clean energy sector, with a focus on sub-Saharan Africa. Stockholm Environment Institute, 2025. https://doi.org/10.51414/sei2025.013.

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Key messages • Though access to reliable and affordable electricity does not guarantee that beneficial socioeconomic development will follow, such access is a foundation for countries to improve their economies and the wellbeing of their people in the modern world. • Promising avenues to facilitate energy-sector development are those that support multi-donor interventions to address multiple components of the energy system and target commonplace barriers, such as transmission, system integration, utility performance, and consumer behaviour. • To succeed, energy interventions must adopt a compr
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LaRaine Ingram, Keisha. Co-Creation in Marketing and Brand Strategy. Vilnius Business College, 2024. https://doi.org/10.57005/ab.2024.2.2.

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Co-creation in branding and marketing strategy represents a paradigm shift from traditional, company- centric approaches to more interactive, customer-centric models. This concept involves engaging customers as active participants in the creation and enhancement of products, services, and brand experiences. Co-creation fosters deeper customer engagement and loyalty and drives innovation and competitive advantage. The theoretical foundations of co-creation can be traced to service-dominant logic, which emphasizes the role of the customer as a co-creator of value rather than a passive consumer.
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Ma, Yoon Jin, and Minsun Lee. Male Consumers' Socially Responsible Consumption by Product Category and Involvement. Iowa State University, Digital Repository, 2016. http://dx.doi.org/10.31274/itaa_proceedings-180814-1557.

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Sela, Shlomo, and Michael McClelland. Investigation of a new mechanism of desiccation-stress tolerance in Salmonella. United States Department of Agriculture, 2013. http://dx.doi.org/10.32747/2013.7598155.bard.

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Low-moisture foods (LMF) are increasingly involved in foodborne illness. While bacteria cannot grow in LMF due to the low water content, pathogens such as Salmonella can still survive in dry foods and pose health risks to consumer. We recently found that Salmonella secretes a proteinaceous compound during desiccation, which we identified as OsmY, an osmotic stress response protein of 177 amino acids. To elucidate the role of OsmY in conferring tolerance against desiccation and other stresses in Salmonella entericaserovarTyphimurium (STm), our specific objectives were: (1) Characterize the invo
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