Bibliografias temáticas / Electronic WOM

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Literatura científica selecionada sobre o tema "Electronic WOM"

Autor: Grafiati
Publicado: 4 de junho de 2021
Última modificação: 15 de fevereiro de 2022

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Artigos de revistas sobre o assunto "Electronic WOM"

1

Manuel, Bram, e Dodie Tricahyono. "Classifying Electronic Word of Mouth and Competitive Position in Online Game Industry". Journal of Data Science and Its Applications 1, n.º 1 (30 de julho de 2018): 20–27. http://dx.doi.org/10.21108/jdsa.2018.1.9.

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The number of online review in online game industry growing significantly along with growing rateof internet adoption. With abundant number of data, one can acquire limitless insight, for example,information regarding of electronic word-of-mouth (e-WOM) whom greatly affecting consumerbehavior and business performance. Knowledge of e-WOM can be used as competitive intelligenceto deal with industrial competition. Therefore, this research answers how to classify e-WOM, whatare e-WOM aspects emerge in MMOFPS game, and how does comparison of e-WOM positivitybetween the three MMOFPS Game used as research objects. Dataset are constructed from Reviewpage of Steam website for respective games with total 499 reviews used as sample data. Then theanalysis conducted using Orange and Indico API as tools. Therefore, we found several noun wordsfrequently used as opinion target and we also found out that in aspect-level comparison, Game 2gain the highest e-WOM positivity value in community aspect and Game 1 gain the highest e-WOMpositivity value in general aspect. Thus, each respective game developer can manage to furtherdevelop their strategies from the information of their competitive position in the industry
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Bitouze, Nicolas, Alexandre Graell i Amat e Eirik Rosnes. "Using Short Synchronous WOM Codes to Make WOM Codes Decodable". IEEE Transactions on Communications 62, n.º 7 (julho de 2014): 2156–69. http://dx.doi.org/10.1109/tcomm.2014.2323308.

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Rita, Rita, Karyana Hutomo e Natalia Natalia. "Electronic Word of Mouth (e-WOM) Foursquare: The New Social Media". Binus Business Review 4, n.º 2 (29 de novembro de 2013): 711–24. http://dx.doi.org/10.21512/bbr.v4i2.1385.

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The development of communication technology and Internet-based information encourage the emergence of new changes in the marketing world. Customer-oriented makes it an effective medium for the activities of Word-of-Mouth (WOM). In this information era, Word-of-Mouth becomes credible resource in the community. To harness the power of electronic Word-of-Mouth (e-WOM), the company must first identify and understand effectively users of the web to spread their opinions. By using 60 respondents as a source of information and data collection, results of the study found various types of Foursquare users and various motivations that drive them. The first finding of this study revealed six types of Foursquare users, namely: The Gamers, The Existence, The Need Help, The Mayor, The Showoff, and the Angels. The second finding was the type of motivation that Foursquare users are distinguished by category Feature Involvement, Self Satisfaction, Seeking Advice, Economic Incentives, Self Enhancement, and Concern for Other Users. From this study, Self Satisfaction, Self Enhancement, and Concern for Other Users are the motivation type of Foursquare users that give positive contribution to the activities of e-WOM because the three types directly do some sort recommendations or promotions of the places they check-in. Furthermore, Feature Involvement, Seeking Advice, and Economic Incentives are the types that less provide positive contribution to the activities of e-WOM. Advice Seeking and Economic Incentives are the types that the most feel benefits of e-WOM activities through Foursquare. Feature Involvement is the type that does not contribute the most to the activities of e-WOM and do not feel the most benefits of e-WOM activities through Foursquare. This research is expected to help companies that use Foursquare to establish the right business strategy in encouraging e-WOM among Foursquare users.
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Damayanti, Yosinta. "Kajian Literatur Efektivitas Electronic Word Of Mouth (E-Wom) Dalam Meningkatkan Minat Beli Konsumen Di Sosial Media". Jurnal Manajemen dan Inovasi (MANOVA) 2, n.º 1 (20 de outubro de 2020): 31–45. http://dx.doi.org/10.15642/manova.v2i1.354.

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Today the development of technology is very fast, especially in the field of marketing. One of the proof is the emergence of Electronic Word of Mouth or e-WOM which is the next development of Word of Mouth or WOM. E-WOM is a support facility of businessmen in providing perceptions of good value for customers on social media. E-WOM used as communication in the marketing field on social media is offered to increase consumer buying interest in the products offered. E-WOM contains shared messages by consumers that related to purchases products, and can be used as a medium for delivering information related to products, both in terms of quality, or in terms of service provided by the seller. A lot of the companies have successfully understood the power of electronic word of mouth (e-WOM) on social media, this can be seen from the proliferation of companies offering their products on social media by using e-WOM to provide good advice from the sale of products. The purpose of this research is to provide scientific development and insight related to the effectiveness of Electronic Word of Mouth (e-WOM) in increasing the purchase interest of consumers. The type of research used is descriptive qualitative with the study literature method. Overall, the results of this literature review can conclude that Electronic Word of Mouth (e-WOM) can increase purchase interest of consumers on social media. The results are supported by several studies that show e-WOM can increase purchase interest of the consumer on social media.
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Rahmadhani, Ritma, e Apriatni Endang Prihatini. "Pengaruh Electronic Word Of Mouth Dan Perceived Risk Terhadap Keputusan Pembelian Pada Konsumen Tokopedia". Jurnal Administrasi Bisnis 8, n.º 1 (20 de março de 2019): 23–30. http://dx.doi.org/10.14710/jab.v8i1.23766.

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The purpose of this study is to determine the effect of electronic word of mouth (e-WOM) and perceived risk to the purchasing decision at Tokopedia. This type of research is explanatory research. Sampling technique using nonprobability with purposive technique. The number of samples taken as many as 100 respondents, which are the consumer of Tokopedia. In this study assisted by IBM SPSS 21.0 system. The results showed that electronic word of mouth (e-WOM) influences the purchasing decision by contributing 24.4% while the rest is influenced by factors other than e-WOM. Perceived risk influences the purchasing decision by contributing 26.8% while the rest is influenced by factors other than perceived risk. Meanwhile, simultaneously electronic word of mouth (e-WOM) and perceived risk influence to purchasing decision by donating 33.3% while the rest influenced by factors other than electronic word of mouth (e-WOM) and perceived risk. Based on the calculation of Test F shows that there is a significant influence between electronic word of mouth (e-WOM) and perceived risk to the purchasing decision. This means the better electronic word of mouth (e-WOM) and perceived risk, the higher the purchasing decision at Tokopedi. Suggestions in this research is Tokopedia must encourage its consumers to write a more complete and clear review by providing reward points and also for Tokopedia to improve its services and provide education about the transaction mechanism so that consumers have a good risk perception towards Tokopedia.
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Putri, Dian Febriany, e Sumaryono Sumaryono. "Peran persepsi terhadap electronic service quality dan electronic word-of mouth (e-wom) terhadap intensi pembelian ulang melalui e-commerce". Jurnal Ilmiah Psikologi Terapan 9, n.º 2 (17 de agosto de 2021): 164–71. http://dx.doi.org/10.22219/jipt.v9i2.12933.

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Expanding the process of buying and selling goods or business transactions from offline to online becomes a challenge for its users. The intensity of purchasing goods by consumers through e-commerce is influenced by various factors, one of which is the perception of electronic service quality and electronic word-of-mouth (e-wom). The purpose of this study is to find out the role of perceptions of electronic service quality and electronic word-of-mouth (e-WOM) toward re-purchase intention through e-commerce. Respondents in this research were individuals with an age range of 18-35 years and the total of respondents were 232 people. The sampling technique used purposive sampling. Data was collected using the re purchase intention, perception of electronic service quality, and e-WOM scales. Methods of data analysis using Structural Equation Modeling (SEM). The results of the study explain that one’s perception of electronic service quality and information circulating through e-WOM each have a role in influencing or strengthening consumer intentions to repurchase products through e-commerce.
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Yulianton, Heribertus, Felix Andreas Sutanto e Kristophorus Hadiono. "ANALISA ELECTRONIC WORD OF MOUTH (E-WOM) PADA MEDIA SOSIAL TWITTER". Dinamik 22, n.º 1 (30 de janeiro de 2017): 11–22. http://dx.doi.org/10.35315/dinamik.v22i1.7102.

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E-WOM adalah pernyataan positif atau negatif yang dibuat oleh konsumen potensial, konsumen aktual, dan konsumen terdahulu tentang produk atau perusahaan melalui internet. Salah satu media yang dapat digunakan untuk mendapatkan pernyataan tersebut adalah media sosial twitter. Media sosial dapat digunakan untuk mendapatkan respon secara jujur karena biasanya orang tidak akan merasa sungkan untuk mengungkapkan perasaannya secara tidak langsung. Penelitian ini akan menganalisa ada atau tidaknya pernyataan e-WOM terhadap penyedia jasa layanan internet. Metode yang dilakukan terdiri dari tiga kegiatan, yang pertama adalah mengambil cuitan pengguna twitter yang mengandung kata yang berhubungan dengan penyedia jasa layanan internet. Kegiatan kedua adalah persiapan data untuk training. Yang ketiga adalah menganalisa e-wom dengan metode knn dan bahasa pemrograman R. Hasil penelitian ini berupa data motif e-wom Venting Negative Feelings dan Extraversion / Positive Self-Enhancement. Data tersebut dapat digunakan sebagai pendukung keputusan pengguna internet dalam memilih penyedia jasa layanan internet yang baik.
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Agarwal, Ridhi, e Ramendra Singh. "e-WOM: Review and a New Conceptualisation". Marketing Review 18, n.º 3 (31 de dezembro de 2018): 307–21. http://dx.doi.org/10.1362/146934718x15434305916862.

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Electronic word of mouth or e-WOM has gained a lot of salience in marketing literature. However, the conceptualisation of e-WOM in the literature has often relied on past practices in e-WOM generation and use. For example, in the previous few decades, several studies that have used e-WOM to predict future sales/revenue of products and services have conceptualised e-WOM with similar factors such as volume, valence and dispersion of e-WOM, while only adapting it to their research context. In this article, we critique extant conceptualisations of e-WOM, and make a case of moving beyond a uni-dimensional perspective of conceptualising e-WOM and argue for the inclusion of the quality of individual posts/comments in measuring e-WOM. We argue that new conceptualisation of e-WOM must also consider the language, emotions and content of the e-WOM messages. Keeping this in mind, an alternative conceptualisation of e-WOM is offered.
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Ho, Vi Truc, Nhan Trong Phan e Phuong Viet Le-Hoang. "Impact of electronic word of mouth to the purchase intention - the case of Instagram". Independent Journal of Management & Production 12, n.º 4 (1 de junho de 2021): 1019–33. http://dx.doi.org/10.14807/ijmp.v12i4.1336.

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This research aims to discover and confirm the factors of e-WOM that influence users' shopping intentions on Instagram. The data was collected from 700 customers who belong to Gen Y and Gen Z from 18 to 39 years old who live and work in Vietnam. The research model and the scales were built from the empirical research of e-WOM from Lim (2016); Park et al. (2007); Prendergast et al. (2010). Quantitative methods were performed by Cronbach's Alpha reliability testing, EFA discovery factor analysis, regression, and ANOVA test. The research results showed that the fourth factor of e-WOM positively impacts users' purchase intent on Instagram with decreasing levels as Information Provider's Expertise, the quantity of e-WOM, and the Source credibility of e-WOM, and the quality of e-WOM, respectively. Also, users' purchase intention on Instagram under the impact of e-WOM varies by gender, but there is no difference by age and income.
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Ahmad Tajuddin, Uwais Nor Rifhan, Lailatul Faizah Abu Hassan, Abdul Kadir Othman e Norfadzilah Abdul Razak. "Electronic Word-of-Mouth (E-WOM), Brand Image and Consumer Purchase Intention on Healthcare Products". Journal of Accounting Research, Organization and Economics 3, n.º 1 (30 de abril de 2020): 73–83. http://dx.doi.org/10.24815/jaroe.v3i1.16823.

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Objective – Malaysia is ranked sixth in the Asia Pacific region for obesity and diabetes and it is ranked the first among the Southeast Asian countries. Obesity and diabetes can cause serious non-communicable diseases such as heart disease and hypertension. Buying habit and eating habit are strongly correlated and these habits are very much influenced by the e-word-of-mouth (e-WOM). However, lack of studies in this aspect creates difficulties in making a consensus on the relationships between the variables concerned. The purpose of this study was to examine the relationship between e-WOM and consumer purchase intention among Malaysian dietary supplement products’ consumers. Design/methodology – The brand image was introduced as a moderating variable between the e-WOM (quality, quantity and sender expertise) and customer purchase intention. The Partial Least Squares Structural Equation Modelling (PLS-SEM) was employed to analyse 213 usable sets of questionnaire. Results – The results indicate that e-WOM quality, e-WOM quantity and sender’s expertise have significant relationship with consumer purchase intention. However, brand image had no moderating effect in the association between e-WOM quality, e-WOM quantity as well sender’s expertise and consumer purchase intention. This study provides new insights into the e-WOM field of study, which in turn affects consumer purchase intention.
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Mais fontes

Teses / dissertações sobre o assunto "Electronic WOM"

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Bengtsson, Anton, Martin Alm e Pär Ivarsson. "Bakomliggande motiv, alla har dem : En kvalitativ fallstudie om varför kunder sprider e-WOM på sociala medier". Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35414.

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Kurs/nivå:            2FE16E, Kandidatuppsats Författare:            Martin Alm, Anton Bengtsson, Pär Ivarsson Handledare:         Dan Halvarsson Examinator:         Åsa Devine Titel:                     Bakomliggande motiv, alla har dem. Nyckelord:           e-WOM, electronic word-of-mouth, e-wom motiv, sociala medier, Facebook.   Bakgrund:            Att veta varför kunder delar med sig och sprider information om företag har blivit viktigt för företag om de vill effektivisera sin marknadsföring på Internet. Mycket av den tidigare forskningen gällande e-WOM har fokuserat på informationsspridningens effekt men inte vad kunder har för bakomliggande motiv till att sprida e- WOM. Forskning har också visat att det finns skillnader i hur kunder sprider e-WOM på sociala medier jämfört med övriga plattformar på Internet. Det är därmed betydelsefullt att på ett djupgående sätt utforska vad kunder, utifrån deras perspektiv, har för bakomliggande motiv till att sprida information om företag på sociala medier.   Forskningsfråga: Varför sprider kunder e-WOM på sociala medier? Syfte:                    Syftet är att utforska kunders bakomliggande motiv till spridning av e-WOM på sociala medier.   Metod:                  Utförd som en fallstudie av ett enda fall genom sex stycken semi-strukturerade intervjuer.   Slutsats:               Undersökningen visade att det finns 15 bakomliggande motiv till kunders spridning av e-WOM på sociala medier. Några av de bakomliggande motiven är överraskningsmomentet, möjligheten att påverka andra, få bekräftelse samt att vänner och bekanta ska gynnas av informationsspridningen.
Course/Level:      2FE16E, Bachelor Thesis Authors:               Martin Alm, Anton Bengtsson, Pär Ivarsson Tutor:                   Dan Halvarsson Examiner:            Åsa Devine Title:                     Underlying motives, everybody has them. Keywords:            e-WOM, electronic word-of-mouth, e-wom motives, social media, Facebook.   Background:        Knowing why customers will share and spread information about companies has become important for companies if they want to improve their marketing on the Internet. Much of the previous research regarding e-WOM has focused on the effect but not about customers underlying motives to spread e-WOM. Research has also shown that there are differences in how customers spreading e-WOM on social media compared to other platforms on the Internet. It is therefore significant that in a profound way explore what customers’, from their perspective, have for underlying motives to spread information about companies on social media are.   Research question: Why do customers spread e-WOM on social media? Purpose:               The purpose of this thesis is to explore customers underlying motives to spread e-WOM on social media.   Methodology:       Conducted as a single embedded case study through six semi-structured interviews.   Conclusion:         The empirical investigation revealed that there are 15 underlying motives for customers to spread e-WOM on social media. Some of the underlying motives are the element of surprise, the ability to influence others, to obtain confirmation and for friends and acquaintances to benefit from the information.
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Wester, Emma. "Negativ word of mouth : olika WOM-källors inflytande på köpbeslutet". Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-11129.

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Word-of-mouth har länge varit ett intressant och viktigt fenomen inom marknadsföringen. Med introduktionen av Internet och den växande populariteten av sociala medier, så har word-of-mouth förändrats och är nu tillgänglig för många fler konsumenter online och världen över. Word-of-mouth som sker över Internet har fått namnet elektronisk word-of-mouth (förkortat eWOM). Denna studie har undersökt skillnader i inflytandet av olika word-of-mouth-källor, specifikt traditionell muntlig WOM och eWOM. Detta för att se om det finns några skillnader i hur konsumenter söker och tar del av WOM-information inför köpbeslut av nya produkter eller tjänster. Denna studie har också perspektivet att endast kolla på inflytandet av negativa WOM-källor och hur dessa påverkar konsumenters köpbeslut. Studien har genomförts med hjälp utav ett elektroniskt frågeformulär som distribuerats genom Högskolan i Borås studenter samt genom Facebook. Frågeformuläret består av frågor och avsnitt gällande hur viktigt WOM är för konsumenter innan köp av en tidigare oprövad produkt eller tjänst, trovärdigheten av WOM informationen, hur WOM kan ändra ens attityd samt sannolikheten att man avstår köp på grund av negativ WOM.Resultatet från frågeformuläret visar på att traditionell muntlig WOM fortfarande anses vara den bästa WOM-källan, den som används mest och anses vara den mest trovärdiga källan för WOM och fick högst poäng i alla kategorier från frågeformuläret. eWOM från ratingsidor rankades som näst bäst medan eWOM från ens Facebookvänner ansåg vara det sämsta alternativet för eWOM i alla kategorier. Slutsatsen dras därför att negativ WOM-information influerar konsumenter på olika vis beroende på vilken WOM-källa det kommer ifrån. Traditionell muntlig WOM anses vara det bästa, även om eWOM används mycket så anses det inte vara lika trovärdigt och informativt.
Word-of-mouth has been an important phenomenon in marketing for a very long time. With the introduction of the Internet and the growing popularity of social media, word-of-mouth communication has changed and is now available for consumers from all over the world with just the click of a mouse on your computer. This phenomenon has been given the name electronic word-of-mouth (eWOM). This study has examined the influence of different WOM-sources, specifically traditional oral WOM and electronic WOM to see if there are any differences in how consumers search and use different WOM-information in their purchase decision. This study has also taken an approach to only look at the influence of negative word-of-mouth from different WOM-sources and their influence. To research this an electronic questionnaire has been used and distributed to student at the University of Borås and also over Facebook. The questionnaire consists of questions regarding how important looking for WOM information before a purchase it, trustworthiness of WOM, how WOM can change your attitude to a product or service and the possibility of not going through with a purchase based on information from WOM-sources.Results from the questionnaire shows that traditional oral WOM is still considered to be the best, most used and trustworthy source of WOM as it scored highest in all categories of the questionnaire. eWOM from rating sites scored second in all categories, and eWOM from Facebook friends scored lowest in all categories. It can therefore be concluded that negative WOM-information can influence consumer purchase decision in different ways, and even though eWOM is widely used it is considered to be less informative and trustworthy than traditional oral WOM.
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Ahlstrand, Einar Vanja, e Kajsa Åkerblom. "“Vem som helst, kan skriva vad som helst” : En kvalitativ studie om recensioners påverkan på konsumenten och informationssökningsprocessen inom hotellbokningar online". Thesis, Södertörns högskola, Turismvetenskap, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36427.

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Purpose: The authors have found a common interest to investigate how the use and impact of reviews online can be applied within the subject of tourism. The purpose of the study is to investigate how consumers use reviews in their information search process. The purpose is also to investigate how and if consumers are influenced by online reviews regarding hotel stays. Method: The study is based on a qualitative method in the form of ten semi structured interviews as primary collection. The study has a support from secondary data consisting of a literature review in the chapter of previous research. Theory: The theoretical background is based on three theories. The theories are The PrePurchase-Information process, The Major Influences On Individual Travel Behaviour and the theory From Word-Of-Mouth to Electronic Word-Of-Mouth. Empiricism: The empiricism consists of a presentation of ten semi structured interviews with anonymous respondents regarding their own experiences and beliefs about the topic of the study. The chapter also includes an overview of the previous research about the topic to support and enhance the primary empirical interview material. Findings: The digital society has led to an increased online presence, critical thinking and interest on how consumers travel and what hotels they choose. Impact is constantly present in their contact with reviews and surroundings. The individuals own interpretation and perception of reality is based primarily on how they use and are influenced by reviews. In combination with critical thinking there is an insight that anyone, can write anything.
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Jansson, Christine, e Polina Zakharkina. "Motives behind positive electronic Word-of-Mouth on social networking sites : So, why do you "like" that?" Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-202572.

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Consumers are increasingly engaging with brands on social networking sites (SNS) through activities such as sharing, commenting, liking and recommending products or brands to other consumers. These types of recommendations are referred to as electronic word‐of‐mouth (eWOM) and are proven to have a significant influence on consumers’ purchasing decisions. Previous research has investigated motives for traditional WOM and motives for eWOM on opinion platforms. This study proposes that eWOM on SNSs is a combination of traditional WOM and eWOM on opinion platforms. By using a sample of 154 Swedish Facebook users, this study explores why consumers engage in positive eWOM communication on SNSs. This is done by testing 6 validated motives that are identified in previous research in the new context. The resulting analysis suggests that consumers’ need for social interaction and desire to express positive emotions are the primary drivers behind engagement in positive eWOM communication on SNSs. The findings confirm that eWOM on SNSs contains elements of both traditional WOM and eWOM on opinion platforms and should thus be considered as a unique context where eWOM takes place.
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Rennison, Robyn. "What you say? Word of mouth within social media". Diss., University of Pretoria, 2011. http://hdl.handle.net/2263/25221.

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This paper extends the understanding of the word of mouth (WOM) concept and its new role within social media and thereafter analysing the impact that electronic WOM (eWOM) has on marketing campaigns. Quantitative descriptive research was employed, using the tweets that were part of the Vodacom Twitter network. This data was used to analyse the differences of activity and sentiment within the tweets. The collection of tweets were then measured against a proxy, Vodacom’s rebranding campaign. The researcher was able to identify the impact of the rebranding campaign on consumers through the changes in the responses before, during and after the campaign. The research found that the rebranding campaign resulted in higher levels of engagement between consumers and the brand. During the rebranding process, negative sentiments were lowered, however the end result of the campaign left consumers with more negativity regarding the branding. The paper advances marketing practitioners understanding of how WOM and social media play a critical role in today’s marketing. Consumers are no longer bystanders in the marketing process and are instead turning to social media as a source of information as well as a platform to communicate their opinions and attitudes. Copyright
Dissertation (MBA)--University of Pretoria, 2011.
Gordon Institute of Business Science (GIBS)
unrestricted
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Podder, Pronab Swarup, e Kaniz Sawda Tanjee. "The Influence of e-WOM through SNS on Brand Perception and Consumer Purchase Intention: Study on Bangladeshi consumers". Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-36215.

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Aim: The aim of the study is to investigate the influence e-WOM through social network sites has on consumers focusing on brand perception and purchase intention.  Methodology: A qualitative study was applied with the semi-structured online interview conducted with nine respondents across Bangladesh. The collected primary data were transcribed and thematically analyzed with the reviewed literature.  Findings and Conclusion: We conclude that e-WOM through SNS helps consumers to select smartphones and gadgets. Due to paid reviews and negative influencers, trustworthiness is vital on SNS reviews. Also, the recommendation from known sources or personal research increases brand perception. Rather than relying on single reviews on SNS, it is highly recommended to justify the reviews for purchase intention of smartphones or gadgets. Contribution of the Thesis: This study suggests that e-WOM through SNS influences consumers' purchase of smartphones or gadget brands. It is recommended for the managers to determine reviewers on SNS regarding smartphone or gadget brands. Besides, this study exposes the importance of trustworthiness in SNS reviews.  Suggestion for the Future Research: We suggest future research on a similar topic using a larger sample size. We also propose a comparative study with two or more countries on similar products to determine differences and results relatively. Besides, this study only focused on smartphones or gadget items; focusing on different products with larger audiences might be done for future research. Furthermore, future research could be done
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Jargalsaikhan, Erdenebulgan, e Mohammed Battha. "The affect of eWOM on brand image and purchase intention : A study on the smartphone industry in Sweden". Thesis, Mälardalens högskola, Akademin för ekonomi, samhälle och teknik, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-54448.

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Date: 3 June 2021 Level: Bachelor Thesis in Business Administration, 15 cr Institution: School of Business, Society and Engineering, Mälardalen University Authors: Battha Mohammed Jargalsaikhan Erdenebulgan                     (93/06/10)               (99/12/14) Title: The affect of eWOM on the brand image and purchase intention Tutor: David Freund Keywords: Electronic word of mouth (eWOM), word of mouth (WOM), brand image, smartphone Research question: Does eWOM affect a brand image? Purpose: The purpose of this research study is to determine eWOM affects on brand image concerning smartphone industries in Sweden Method: To fulfill the purpose of the research study used quantitative method. The quantitative method is used by applying questionnaires to collect the empirical data to answer the research question. A sample size of 168 respondents was selected and statistical analyses were carried out to show the distribution of the collected data. Conclusion: The study found that there is a strong affect of eWOM on the brand image of the smartphone industry in Sweden. The study concludes that it is important for firms and brands to invest in their technological marketing platforms where they can respond to customer concerns immediately.
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Braunander, Joacim, e Fredrik Olofsson. "Låt inte gästen få sista ordet. : En kvalitativ studie om hur tjänsteföretag inom besöksnäringen arbetar och skulle kunna arbeta med Sociala medier, WOM och eWOM". Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-102180.

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Internet har utvecklats snabbt de senaste åren och med utvecklingen har sociala medier blivit en stor del av Internet. Sociala medier innebär all form av kommunikation som sker på Internet så som exempelvis Tripadvisor, Facebook, Twitter, Booking.com eller Instagram. Konsumenter som väljer att kommentera upplevelser och produkter på sociala medier ökar. Enligt forskning så litar framtida konsumenter mer på andra konsumenters kommentarer än vad de litar på företagets marknadsföring över deras produkt/tjänst. Kommentarer som skrivs på olika sociala medier lämnas ofta obesvarade av tjänsteföretagen. De kommentarer som lämnas på sociala medier har en stor effekt på framtida konsumenters köpbeslut. Den form av kommunikation som gästerna förmedlar på sociala medier kallas electronic Word-of-mouth eller eWOM. Vilket ledde oss in på att genomföra en studie som undersöker hur tjänsteföretag tar sig an och hur de skulle kunna arbeta med kommunikation genom WOM, eWOM och sociala medier. Vi undersökte detta genom att göra en jämförande studie mellan olika hotell i Umeå. En modell med fyra olika steg skapades för att ta fram en eventuell kommunikationsprocess till tjänsteföretagen. Modellen lägger grund för den undersökning som vi genomför vid insamlandet av data.  Undersökningen gjordes som en kvalitativ forskning med ett avsiktligt urval där vi intervjuade en respondent för respektive företag. Undersökningen visade att det finns en skillnad mellan hur och till vilken grad tjänsteföretagen i Umeå använder sig av eWOM och sociala medier i sin kommunikation med konsumenterna Många tjänsteföretag skulle kunna förbättra det operativa arbetet med WOM, eWOM och sociala medier.
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Eriksson, Christian, e Erik Wetterling. "Hur Value Propositions formas genom interaktion mellan aktörer i nätverk : En studie av styrketräningsutövare och kosttillskottsprodukter". Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-219125.

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Idag marknadsförs mängder av produkter vars funktionella värde, av olika anledningar, är svårt för konsumenterna att konkret utvärdera. De Value Propositions som tillverkare och återförsäljare av dessa produkter förmedlar skiljer sig potentiellt från de Value Propositions som konsumenterna faktiskt använder sig av vid sina köpbeslut. Dessa produkters natur medför att konsumenterna tar aktörer, andra än producenterna och återförsäljarna, till sin hjälp för att vidareutveckla ursprungligt Value Proposition. Denna process utgörs av interaktion med exempelvis andra konsumenter i samma fysiska och/eller virtuella sociala nätverk. Nätverket blir då ett system för utformning och vidareutveckling av Value Propositions. Uppsatsen undersöker hur nätverket av och omkring styrketräningsutövare som använder kosttillskottsprodukter, formar de Value Propositions som associeras med produkterna. Studien finner att dessa Value Propositions formas av aktörer andra än producenterna/återförsäljarna via word-of-mouth samt electronic word-of-mouth. Studien identifierar vidare faktorer som påverkar det inflytande aktörerna har i utformningen.
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Wu, Meng. "Data mining cDNA microarray experiment with a GEE approach /". Electronic version (PDF), 2004. http://dl.uncw.edu/etd/2004/wum/mengwu.pdf.

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Livros sobre o assunto "Electronic WOM"

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Atul, Srivastava, ed. Optically Amplified WDM Networks. Burlington, MA: Elsevier, 2010.

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O'Keeffe, Eileen. The impact of multinationals' WCM strategies on indigenous Irish suppliers: A profile of electronics multinationals. Dublin: University College Dublin, 1992.

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Organization, International Maritime. Joint IMO/IHO/WMO manual on maritime safety information (MSI). 2a ed. London: International Maritime Organization, 2003.

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D, Spencer Donald. Webster's New World Dictionary of Computer Terms. 5a ed. New York, USA: Macmillan, 1994.

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Spencer, Donald D. Webster's new world dictionary of computer terms. 4a ed. New York: Prentice Hall, 1992.

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ISPA 2006 (2006 Sorrento, Italy). Frontiers of high performance computing and networking: ISPA 2006 workshops : ISPA 2006 international workshops, FHPCN, XHPC, S-GRACE, GridGIS, HPC-GTP, PDCE, ParDMCom, WOMP, ISDF, and UPWN, Sorrento, Italy, December 4-7, 2006 : proceedings. Berlin: Springer, 2006.

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Il-Tong, Cheon, ed. Proceedings of the Korea-Japan Joint Symposium on Recent Development of Nuclear Study using Electron and Photon Beams: Chang Ki Won Memorial Hall, Yonsei University, Seoul & Pohang Light Source Facility, Pohang, Korea, December 13-15, 1994. Singapore: Global Publication Services, 1995.

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BradyGames. Earthworm Jim 3D: Official Strategy Guide. Indianapolis, IN: BradyGames, 1999.

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DeMaria, Rusel. Earthworm Jim 2: Official Game Secrets. Rocklin, CA: Prima Publishing, 1996.

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Michael, Shain, ed. Dictionary of information technology. 2a ed. New York: Oxford University Press, 1986.

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Capítulos de livros sobre o assunto "Electronic WOM"

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Ismagilova, Elvira, Yogesh K. Dwivedi, Emma Slade e Michael D. Williams. "Traditional Word-of-Mouth (WOM)". In Electronic Word of Mouth (eWOM) in the Marketing Context, 5–15. Cham: Springer International Publishing, 2017. http://dx.doi.org/10.1007/978-3-319-52459-7_2.

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Wang, Yuwan, Lin Li e Sung-Byung Yang. "Exploring the Impact of Heuristic Attributes of Electronic Word of Mouth on Accommodation Sharing Platforms". In Information and Communication Technologies in Tourism 2021, 280–85. Cham: Springer International Publishing, 2021. http://dx.doi.org/10.1007/978-3-030-65785-7_25.

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AbstractWith the rapid development of the sharing economy, accommodation sharing is a growing trend across the global. Consumers’ feelings, opinions, praises, and even criticisms regarding accommodations can be easily posted and shared via review sharing platforms. Word of mouth (WOM) breaks through the oral communication between people, and further turns out to be a more communicative and influential form, electronic word of mouth (eWOM). An empirical approach is applied to explore the relationship between eWOM attributes of accommodation sharing and accommodation popularity on Tujia.com. More specifically, the three heuristic factors of eWOM (i.e., house, review, and host attributes) are identified to influence accommodation popularity, and rental and host types are additionally considered moderating variables to better understand these relationships. This study would provide valuable suggestions for accommodation platform managers and hosts to design more popular accommodations.
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Caruana, Simon, e Claire Schembri. "The Significance of Electronic Word-of-Mouth (e-WOM) Content in the Shaping of the Visitor’s Perception of Quality and Value". In Tourism and Culture in the Age of Innovation, 535–50. Cham: Springer International Publishing, 2016. http://dx.doi.org/10.1007/978-3-319-27528-4_36.

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Rustad, Eirik, e Øystein Sæbø. "How, Why and with Whom Do Local Politicians Engage on Facebook?" In Electronic Participation, 69–79. Berlin, Heidelberg: Springer Berlin Heidelberg, 2013. http://dx.doi.org/10.1007/978-3-642-40346-0_7.

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Chambers, Falcon. "To whom may code rights be granted?" In The Electronic Communications Code and Property Law, 231–37. Abingdon, Oxon ; New York, NY : Routledge, 2018.: Routledge, 2018. http://dx.doi.org/10.1201/9781351007283-17.

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Moulzolf, Scott C., e Robert J. Lad. "Electronic Transport Mechanisms in WO3-Based Ultra-Thin Film Chemiresistive Sensors". In Transducers ’01 Eurosensors XV, 1330–33. Berlin, Heidelberg: Springer Berlin Heidelberg, 2001. http://dx.doi.org/10.1007/978-3-642-59497-7_313.

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Ottaviano, L., E. Maccallini e S. Santucci. "Electronic Properties of Polycrystalline and Amorphous WO3 Investigated with Scanning Tunnelling Spectroscopy". In Nanoscale Spectroscopy and Its Applications to Semiconductor Research, 278–86. Berlin, Heidelberg: Springer Berlin Heidelberg, 2002. http://dx.doi.org/10.1007/3-540-45850-6_25.

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Zhang, Yao, e Qun Wang. "Research on Channel Assignment Algorithm of IP over WDM Network Using Time-Division Switching". In Advanced Research on Electronic Commerce, Web Application, and Communication, 242–47. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20367-1_38.

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Li, Honghui, Brigitte Jaumard e Xueliang Fu. "A New Approach to the Provision of Non-simple Node-Protecting p-Cycles in WDM Mesh Networks". In Advanced Research on Electronic Commerce, Web Application, and Communication, 303–8. Berlin, Heidelberg: Springer Berlin Heidelberg, 2011. http://dx.doi.org/10.1007/978-3-642-20367-1_48.

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Franzl, Gerald, e Admela Jukan. "On the Impact of Electronic Regeneration on Dynamic Wavelength Routing in Selectively Transparent or Opaque WDM Networks". In Next Generation Optical Network Design and Modelling, 455–67. New York, NY: Springer US, 2003. http://dx.doi.org/10.1007/978-0-387-35670-9_30.

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Trabalhos de conferências sobre o assunto "Electronic WOM"

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Liu, Qihua. "Online WOM effects and product type: Evidence from Tmall". In 2015 Joint International Mechanical, Electronic and Information Technology Conference. Paris, France: Atlantis Press, 2015. http://dx.doi.org/10.2991/jimet-15.2015.101.

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Zhu, Min, e Sheng-qiang Lai. "A Study about the WOM Influence on Tourism Destination Choice". In 2009 International Conference on Electronic Commerce and Business Intelligence, ECBI. IEEE, 2009. http://dx.doi.org/10.1109/ecbi.2009.104.

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Park, Min-Sook, Jong-Kuk Shin e Yong Ju. "ATTACHMENT STYLES AND ELECTRONIC WORD OF MOUTH (E-WOM) ADOPTION IN SOCIAL NETWORKING SITES". In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.03.02.03.

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Lin Bao. "Effect of online service recovery, perceived justice and post-recovery satisfaction on brand WOM: A conceptual framework". In 2016 IEEE Advanced Information Management, Communicates, Electronic and Automation Control Conference (IMCEC). IEEE, 2016. http://dx.doi.org/10.1109/imcec.2016.7867309.

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Muzdalifah, S., S. Rahayu e E. Andajani. "Analyzing the Effect of Electronic Word of Mouth (e-WOM) on Attitudes Toward City, City Image, and Intention to Visit Yogyakarta". In Proceedings of the 17 th International Symposium on Management (INSYMA 2020). Paris, France: Atlantis Press, 2020. http://dx.doi.org/10.2991/aebmr.k.200127.061.

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Briliana, Vita, e Nathasya Juli Silaen. "Creating Purchase Intention Throughs Positive Electronic Wom, Brand Attitude, Satisfaction, and Brand Awareness. Case of Wardah Exclusive Lip Cream on Instagram". In Proceedings of the 1st Sampoerna University-AFBE International Conference, SU-AFBE 2018, 6-7 December 2018, Jakarta Indonesia. EAI, 2019. http://dx.doi.org/10.4108/eai.6-12-2018.2286282.

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Yuan, ChunLin, Kyung Hoon Kim, XiaoLei Yu e Jenny Ma. "A STUDY ON THE EFFECT OF FEATURES TOWARDS ONLINE STORE ONREUSE INTENTION IN CHINA ─ THE MODERATION ROLE OF THE E-WOM(ELECTRONIC WORD OF MOUTH)". In Bridging Asia and the World: Global Platform for Interface between Marketing and Management. Global Alliance of Marketing & Management Associations, 2016. http://dx.doi.org/10.15444/gmc2016.05.02.04.

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Djoko Sulistiyo, Tri, e Jason Augustian F. "Analysis of Electronic Word of Mouth (e-WOM) and Marketing Mix (7P) on Buying Young Consumer Interest in Restaurants and Cafes in Gading Serpong, Tangerang". In 2nd International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2018). Paris, France: Atlantis Press, 2018. http://dx.doi.org/10.2991/ictgtd-18.2018.16.

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Zortman, William A., Douglas C. Trotter, Anthony L. Lentine, Gideon Robertson e Michael R. Watts. "Monolithic integration of silicon electronics and photonics". In 2011 IEEE Winter Topicals (WTM). IEEE, 2011. http://dx.doi.org/10.1109/photwtm.2011.5730086.

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Migas, D. B., e V. L. Shaposhnikov. "Electronic properties of WO3 quantum films". In 2010 20th International Crimean Conference "Microwave & Telecommunication Technology" (CriMiCo 2010). IEEE, 2010. http://dx.doi.org/10.1109/crmico.2010.5632427.

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Relatórios de organizações sobre o assunto "Electronic WOM"

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Kazovsky, Leonid G., Ian White, Matt Rogge, Kapil Shrikhande e Erie Hu. Internet Protocol-Hybrid Opto-Electronic Ring Network (IP-HORNET): A Novel Internet Protocol-Over-Wavelength Division Multiplexing (IP-Over-WDM) Multiple-Access Metropolitan Area Network (MAN). Fort Belvoir, VA: Defense Technical Information Center, abril de 2003. http://dx.doi.org/10.21236/ada415560.

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