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Teses / dissertações sobre o tema "Festival services"

Autor: Grafiati

Publicado: 25 de julho de 2024

Última modificação: 31 de julho de 2025

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1

Batchelder, Xela Ann Pollock. "The world's largest arts festival, The Edinburgh Festival Fringe mechanics, myth and management /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1149104422.

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Mbanaso, Michael Udochukwu. "Urban Service Delivery System and Federal Government Bureaucracy: A Structural Analysis of Spatial Distribution of Water Supply in a Suburban Community of Metropolitan Lagos." PDXScholar, 1989. https://pdxscholar.library.pdx.edu/open_access_etds/1234.

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This study identifies the prevailing scarcity of urban public services and the conceptual relations among service delivery, patronage, bureaucratic activities and structural factors in the Lagos Metropolitan region. It examines the extent to which clientelism, bureaucratic decision rules and structural theoretical models explain water service delivery patterns in Festival Town (Festac), a suburb of Lagos, Nigeria. The unprecedented pace of growth of the Lagos Metropolis since the mid-twentieth century gave rise to the spectacular spatial expansion of the continuous built up region. Urban indus

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3

Castro, Jennifer de. "Le Festival de Cannes et la promotion du cinéma (1946-1972) : le 7ème art, un objet culturel protéiforme au service du prestige national." Thesis, Sorbonne Paris Cité, 2017. http://www.theses.fr/2017USPCA015.

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Cette thèse propose une approche historique et culturelle du Festival de Cannes, en mettant l'accent sur son rôle, contrasté, dans la promotion du cinéma en France de 1946 à 1972. Quelle(s) image(s) ses organisateurs entendent-ils donner du cinéma et quelle image contribue à en construire la publicisation de la manifestation dans les différents médias de l'époque (télévision, actualités cinématographiques et presse spécialisée) ? Il s'agit donc de savoir comment été perçu le cinéma après la Seconde Guerre mondiale par l'intermédiaire du Festival de Cannes, d'évaluer comment le Festival a cherc

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Proos, E., and D. Kokt. "DEMOGRAPHIC PROFILE AND SERVICE DELIVERY EXPECTATIONS OF VISITORS TO THE BLOEMFONTEIN VRYFEES." Interim : Interdisciplinary Journal, Vol 13, Issue 2: Central University of Technology Free State Bloemfontein, 2014. http://hdl.handle.net/11462/289.

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Published Article<br>The contribution of tourism to the development of local regions is prolific, as it creates jobs and stimulates the economy (Lopez-Bonilla & Sanz-Altmira 2010; O'Sullivan & Jackson 2010; Saayman & Rossow 2011; Visser 2005). Events are an important motivation for tourists to travel. In this sense, there are three types of events: business events, sport events and festivals (Getz 2007). Festivals and festival tourism is a booming form of event tourism and the importance of festivals are recognized in both national and international spheres (Yang, Gu & Cen 2011). With t

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Raffelli, Francesca. "Il Design Thinking e il Service Design per un approccio strutturato all'innovazione dell'esperienza di fruizione di un festival di opera lirica." Master's thesis, Alma Mater Studiorum - Università di Bologna, 2020.

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Tante volte tutti noi ci siamo lamentati di un servizio. Troppe volte ci siamo arrabbiati dopo aver parlato con un operatore che non comprendeva per nulla le nostre richieste, che non capiva le nostre necessità. La percezione di un’esperienza è determinata dall’impatto emotivo che essa ha sull’individuo. Ci aspettiamo che un servizio ci offra un supporto, costruito in base alle esigenze che abbiamo come utilizzatori. Sempre di più nel corso dell’evoluzione di questa disciplina, infatti, è stato attribuito un ruolo centrale all’individuo, il cui benessere è stato messo al centro dell’attenzi

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Peng, Yi-Jen, and 彭怡珍. "Constructing the Service Equity Index to Traditional Hakka Festival Services." Thesis, 2012. http://ndltd.ncl.edu.tw/handle/75372714163843482200.

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碩士<br>國立聯合大學<br>資訊與社會研究所<br>100<br>Recent years, more and more Hakka festivals have been held, such as religious celebrations, local and cultural activities. These festival activities not only can provide opportunities for tourism, leisure, but also led to the development of surrounding industrial and local economic. However, there are many critical success factors for the Festival event, including the activities attraction, perfect planning and unique cultural characteristics. Besides, the service also plays the important role during the festival activities. From the perspective of marketing

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Hsieh, Hsueh-fen, and 謝雪芬. "The Study Of Using cellphone’s value-added services to attract adolescents’ participation in festival." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/69292284375297674427.

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碩士<br>國立中山大學<br>傳播管理研究所<br>94<br>Abstract This study explores the feasibility of applying mobile phone’s value-added services in attracting adolenscents’ participation in local festival. In recent years, Taiwan’s local governments have been considering how to effectively enhance cultural identities and promote cultural tourism through conducting various kinds of festivals. Against this backdrop, the introduction of using mobile phone for festival marketing is seriously considered. Although adolescents are the group most in need of cultivation of local culture, previous marketing effo

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CHEN, YU-YEN, and 陳宥諺. "A Study of Value-Added Mobile Services for Film Festival-Using 2014 KFF Cloud Cinema as an example." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/6bsgs6.

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碩士<br>世新大學<br>廣播電視電影學研究所(含碩專班)<br>105<br>Nowadays people can watch movies in different devices because of technology advancement and smartphone popularity. This phenomenon also brings some opportunities to film or video industries to provide video on different platforms. New business models become an important issue. Unlike other film festivals, Kaohsiung Film Festival (KFF) not only provided movies in theaters, but also launched the “KFF Cloud Cinema” app (both iOS & Android systems) in 2014. In this app, pay-per-view (PPV) & video on demand (VOD) services was provided to the audiences. Th

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Jou, Chang-Yin, and 張尹柔. "The government procurement practices of cultural and creative design services - A case study of 2016 Hakka cultural festival in Taoyuan." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/69239210154570505592.

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碩士<br>中原大學<br>文創設計碩士學位學程<br>105<br>The studies on governmental procurement projects almost focus on the engineering cases only. There are fewer papers on wider exploration and compilation of the labor cases. This is why the author conducted the study. The study manages to realize profoundly the practical process of the labor procurement project of the regional cultural and creative design. The author not only collected and assayed the literature review and interviewed with experts but also conducted the case study consisting of 3 cases: the 2016 Taoyuan Hakka Cultural Festival labor procure

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Yuan, Chia-Yu, and 袁嘉鈺. "Enhancing Film Festival Service from the Perspective of Service Design: A Case Study of Women Make Waves Film Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/c69b44.

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碩士<br>大同大學<br>工業設計學系(所)<br>104<br>The purpose of this study is to assist nonprofit organization in developing a sustainable film festival. In recent years, film festival development has grown fast and abundantly in Taiwan. There are 27 film festivals which have been held more than once in 2015. Among these film festivals, the proportion of issue type film festival which held by nonprofit organization is the highest. In a state of keen competition and limited funds, how to make film festival keep on developing is an issue to film festival organizers. With rises of income, standard of living, an

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Chang, Ta-Ching, and 張德慶. "The Relationships among Festival Service Quality, Service Value, Customer Satisfaction and Behavioral Intention－An illustration of Windchime Festival in Kentin." Thesis, 2004. http://ndltd.ncl.edu.tw/handle/85qb9v.

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碩士<br>靜宜大學<br>觀光事業學系研究所<br>92<br>In these few years, naming days as festivals has been a focus for holding activities. This trend is in advertising and promoting the festivals as strategies for the local tourism or industry. The term "theme festivals" planned by the tourism organizations have been arranged for each of months in different locations. Thus, the study is aimed to investigate the interrelationships among festival service quality, service value, customer satisfaction, and behavioral intention toward the tourists who visited the Kenting Windchime Festival. A total of two hundred and

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Chuang, Meng-Jung, and 莊孟融. "The Relationships among Festival Service Quality, Service Value, Customer Satisfaction and Revisiting Willingness: An illustration of 2008 World Culture of Candy Festival." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/76955044506435589869.

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碩士<br>南台科技大學<br>國際企業系<br>96<br>Recently, local governments took their responsibility to develop their own regions based on local autonomy of democracy. Therefore, all city and county governments enthusiastically promoted the Culture Tourism, looking for more opportunities for their region development. For example, the Tainan County Government rebuilt the old Chia-Li sugar factory, which had been left unused for a long time, and made it as the Hsiao-Lung Culture Garden. Tainan County Government formally entrusted some enterprises to manage this property in 2008. The 2008 World Culture of Candy

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CHIH-FU, CHENG, and 鄭志富. "The Relationships among Festival Service Quality, Service Value, Customer Satisfaction and Brand performance.─An Case Study of Kaohsiung Zuoying Wan-Nien Festival." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/90522231433616900102.

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碩士<br>國立高雄應用科技大學<br>觀光與餐旅管理系<br>99<br>Nowadays, because of the strong promotion of the government, there are more and more local various activities being held in Taiwan. However, it evokes some difficulties such as the lack of local culture performance activities and innovation, which are all ignoring the main purpose of a festival, making the life cycle of festivals in Taiwan are commonly short. Besides, many famous international festivals and events (such as Edinburgh International Festival which has been held since 1947) are still in processing and developing. These famous festivals still a

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Lee, Yu-Show, and 李毓秀. "A Study of the Tourism Service Providers Satisfaction of Festive Events-A Case Study of the 2006 Tunnel Arts Festival in Kinmen." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/j44f22.

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碩士<br>銘傳大學<br>觀光研究所碩士在職專班<br>96<br>“Promoting tourism to showcase the culture of Kinmen” is a major theme of the Kinmen county government, which is why the tourism industry has always played a key role in the development of Kinmen. For two years – in 2005 and 2006, the department of cultural affairs hosted the Kimen Cultural Arts Festival, in the hopes of attracting tourists, boosting local businesses, and promoting Kinmen as a major tourist attraction. Did these events, organized by the county government, serve their purpose and thus gain the approbation of relevant businesses? This study aim

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Yen, Wan-Yin, and 顏婉吟. "The Study on Service Quality of Festival Cultural Activities—A Case Study of Jhongyuan (Ghost) Festival in Keelung." Thesis, 2007. http://ndltd.ncl.edu.tw/handle/11629267145517247698.

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碩士<br>國立臺灣海洋大學<br>航運管理學系<br>95<br>The main tropic of this discussion majors in the manager of the Keelung City Cultural Affairs Bureau, the actual executor and tourists who had been Keelung. The samples were randomly generated on the site and the road, and there were 272 valid responses. In terms of the PZB model and questions of the SERVQUAL scale, and cooperate to the Huang Hsiu Mei’s study to confer the service quality of the Festival Cultrual Activities in Keelung. Based on the surveys in Keelung City, we found：1.Among the key factors of marketing strategy influencing tourist’s satisfactio

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Welthagen, Lisa Charmaine. "A service quality gap analysis of Innibos National Arts Festival." 2013. http://encore.tut.ac.za/iii/cpro/DigitalItemViewPage.external?sp=1001128.

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M. Tech. Tourism and Hospitality Management<br>Events, specifically festivals, have experienced significant growth in South Africa over the past ten years in size, numbers, diversity and popularity. There is a growing need in the broader social circles to embrace various forms of art and to create the opportunity to celebrate culture. For this reason Arts festivals have become a feature in the South African cultural landscape. The long term success and sustainability of these events rely on aggressive marketing and emphasis on service quality, thereby highlighting sustainability of festivals a

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Stultz, II Kenneth Robert. "The "America Sings!" Festival: a case study." Thesis, 2016. https://hdl.handle.net/2144/19547.

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In the United States, school music groups perform in some sort of music festival every year. Most festivals are competitive in some way, but non-competitive festivals exist as well—even if they are not as well known. The purpose of this study is to observe an elementary school choir as they prepare for and participate in the “America Sings!” festival—a non-competitive music festival—in Washington, D.C. on May 4–5, 2014. This investigation sought to answer the following research questions: 1) What guides the decision to participate in the “America Sings!” festival?; 2) For the choral directo

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Lu, Rui Fu, and 呂瑞富. "Service Innovation, Festival Activities and Revisit Intention-A Case Study of Tourism Factory." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/4r75dq.

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碩士<br>大葉大學<br>人力資源暨公共關係學系<br>104<br>This study focuses on issues of a Tourism Factory’s Innovative Service and Holiday Marketing effects on customers revisiting willingness. The object of this study is people who have visited tourism factories. We adopt convenience sampling method. There are 311customer questionnaires were issued and collected 311 valid feedbacks. We using Descriptive Statistics, Reliability Analysis, Factor Analysis and Regression Analysis methods to process and analyze data. We find some relevance as the following： 1. Customers Revisiting Willingness to a Tourism Factory is

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Chen, Ching-Hsiang, and 陳青香. "Service Quality and Customer Satisfaction Market Segmentation Analysis : Visitors Participate in Festival Activities." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/h257n5.

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碩士<br>國立臺灣體育運動大學<br>運動事業管理學系碩士班<br>107<br>This research is based on the questionnaires of the Xiluo Qikan martial art festival, 2018. There were 500 questionnaires distributed and 467 valid questionnaires received for the research. The questionnaire is designed with different sections such as the quality of service, satisfaction and the social economic status to collect information for descriptive statistics. Under quality of service, it can be listed into four different factors by using exploratory factor analysis. The four factors are quality of program, en-vironmental quality, quality assur

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Wu, Wei-Der, and 吳威德. "The Research and Build Up of Service Delivery System Over International Tourist Hotel Food Festival." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/mg45qb.

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碩士<br>國立嘉義大學<br>管理學院碩士在職專班<br>97<br>The purpose of this essay will be the discussion of international tourist hotel of the Taipei district, based on the development on services delivery system that will be required at the food festival, and also focuses on the communication skills of the staffs responsible for providing quality services at the food festival, analyzing any problems that could arise during the event and making such solutions to improve the current standard of service quality and lower the chances of misunderstanding between the staffs and customers. To move forward, this essay w

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Bo-xuan, Lai, and 賴博軒. "A study of Tourists’ Travel Motivation, Service Qualityand Willingness to Revisit of Taiwan Lantern Festival." Thesis, 2014. http://ndltd.ncl.edu.tw/handle/72694892490243558203.

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碩士<br>台灣首府大學<br>休閒管理學系碩士班<br>102<br>Taiwan Lantern Festival is a large lantern Events Tourism Bureau at the time of the annual Lantern Festival held every year. Since2001, the Tourism Bureau released the host authority to local counties. Each theme of Taiwan Lantern Festivals comes from the Chinese Zodiac images combined with local culture and natural resources. With different creativeness of local governments, different art style of lanterns has become a major feature. 2014 Taiwan Lantern Festival hit a new record over the years up to international travelers, media, industry and VIP visits,

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Kao, Wen-Hsuan, and 高玟璇. "An Emprical Study of Service Quality, Satisfaction and Revisiting Willingness for 2014 Taitung Balloon Festival." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/39122927597571616291.

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碩士<br>國立臺東大學<br>休閒事業管理碩士在職專班<br>103<br>In recent years, county and city governments scramble to organize hot air balloon-related activities. Taitung, even though is the pioneer in holding Balloon Festival, still needs to strive for quality service and visitor satisfaction in such competitive environment.“Service” becomes the competitive niche to stand out among all the competitors for Taitung. In order tocreate better visitor satisfaction and to keep sustainable competitive advantage,Taitung needs to provide quality service and satisfy different needs of the tourists. This study take PZB m

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Yen, Yu-Ching, and 顏玉清. "A Study on the Service Quality of Tourists of Festival during Pingtung Tropical Agriculture Exposition." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/9q249k.

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碩士<br>國立屏東科技大學<br>農企業管理系所<br>106<br>The purpose of this study was to discuss tourist's demographic variables and difference between expectation and satisfaction during 2018 Pingtung Tropic Agriculture Expo. Also importance-performance analysis was appleid to evaluae the Service Quality. 29 measuring items were adapted from the SERVQUAL scale. A total of 399 valid questionnaires were acquired from tourists above 18 years old. Results show that the majority of respondents were female, bachelor's degree, resident in Pingtung, civil servants and first time to participate. The daily-open-hour infor

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Shiu, Feng-wei, and 許峰維. "THE DISCUSSION OF HISTORICAL STREETS RECONSTRUCTION BY THE SWEETHOME TORCH FESTIVAL FROM THE PROSPECTIVE OF SERVICE DESIGN AND STRATEGIES - A CASE STUDY OF THE SWEETHOME TORCH FESTIVAL." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/s9af2x.

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碩士<br>大同大學<br>工業設計學系(所)<br>104<br>Like any historic streets in every city, each street has its own history and golden years. Today, in Taiwan, there are more and more townspeople volunteered for community reconstruction. They all share the same goal: To let the street shines once more. The Culture and Tourism Development Association of RueiFang Historic Streets is the volunteered association set up for promoting Kū-ke-á , the name the locals used to call, and enhancing the tourism. This research intends to study the restoration and renovation strategies of RueiFang Historic Streets in culture

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Chang, Yu-chen, and 張宇塵. "A Study on The Customer Service Quality, Relationship Quality and Loyalty for Fireworks Festival PengHu 2010." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/79968467689366462694.

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碩士<br>明道大學<br>產業創新與經營學系碩士班<br>99<br>This study aimed to investigate the Fireworks Festival PengHu 2010, the background variables differences of tourists in the service quality, relationship quality and customer loyalty. The statistical analysis: 1. different gender in the service quality and relationship quality, male significantly higher than femals. 2. different age of tourists in the service quality, 31-40 years were significantly higher than 20 years; in the relationship quality, 31-40 years were significantly higher than 20 years and 21-30 years. 3. tourists with different educational lev

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CHEN, CHIH-LI, and 陳芝勵. "Applying Kano and Refined Kano to Explore Yilan International Children’s Folklore and Folkgame Festival Service Quality." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/01144597724996349026.

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碩士<br>佛光大學<br>管理學系<br>105<br>"Children are the hope of the future. With healthy, lively, curious, and creative children, our country's future will be full of infinite hope!" With this concept, Yilan International Children’s Folklore and Folkgame Festival gets started settin children as the service target, hoping to broaden the horizons of children with a whole new experience in play and culture of different countries. Most importantly, the event aims to reconstruct the group relationship of our children. Large-scale cultural events are the most effective way to revitalize local industries and

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Chen, Chih-Hsien, and 陳志憲. "Measuring Service Innovation performance by Diffusion Model: Empirical Evidence on New Festivals of Tourism." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/15836777386013909520.

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碩士<br>國立雲林科技大學<br>企業管理系碩士班<br>94<br>It is not easy to protect an unique service by regulation and patent because of the service characteristics. Service firms just only develop innovations continually to define and extend their market. Specially, the growth of some service industries (e.g. tourism) is limited by the once consumption which is difficult to repeat in short duration. The weakness has pushed these service industries to stimulate the new consumption by continual innovations which need many resources. But the ambiguous performance of service innovation could not prove the reasonablen

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CHENG, I.-FANG, and 鄭宜芳. "A study of Marketing Strategy on Festival Promotionfor Freeway Service Areas- Nan Ren Hu Entertainment Co., Ltd." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/52e7b4.

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碩士<br>正修科技大學<br>經營管理研究所<br>104<br>The major expectations that the Taiwan Area National Freeway Bureau has on service areas include: enhancing popular satisfactory level, enhancing quality of service, raising the efficiency of operation, enhancing social and charity service, and raising the food safety. This research focuses on the expectation of enhancing social and charity service, and aims to reach the goals of the expectation by utilizing market strategies for special festivals and events. The main concern of this research lies within the exploration of economic market strategy and experien

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Yang, Chia-chin, and 楊嘉晉. "The Relationships between motivation, Service Quality, Satisfaction and Behavioral Intention – A case of 2006 Taiwan Lantern Festival." Thesis, 2006. http://ndltd.ncl.edu.tw/handle/82701171961572060322.

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碩士<br>南華大學<br>旅遊事業管理學研究所<br>94<br>This study is aimed to investigate the relationships between motivation, service quality, satisfaction and behaviorl intention for festival tourists who attended 2006 Taiwan Lantern Festival in Tainan. A total of 302 questionaires were obtained and analyzed by using descriptive analysis, reliability analysis, one-way analysis of variance, factor analysis and stepwise regression analysis. 　　　The results show five motivation factors, namely "novelty seeking", "socialization", "festival participation", "cultural exploration" and "knowledge expansion" are extract

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Yao-Ching, Chen, and 陳瑤卿. "Service Quality Word-of-Mouth of B&B Industry-A Case Study of Penghu Firework Festival." Thesis, 2016. http://ndltd.ncl.edu.tw/handle/30122683637109347919.

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碩士<br>稻江科技暨管理學院<br>休閒遊憩管理學系碩士班<br>104<br>This goal of this study is understanding how the service quality and Word- of- Mouth(WOM) of Bed and Breakfast(B&B) influence travelers' choices. The study focuses on travelers from Taiwan island and the items of service common opinions they are most concerned about. Such as the characteristics of inquirers , and the rating of service quality are included . Questionnaires are taken for the evaluation, 260samples been dispatched and 250 got back, reaching 96% of the whole. Among them, 236 are effective samples, after removing the invalid. and the

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CHING-YUAN, Lin, and 林靜遠. "The Study of Service Quality, Experience Marketing, Customer Satisfaction, and Repurchase Intention--Take Changhua Sha-Tou Socks and Guava Festival for Example." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/79z596.

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碩士<br>大葉大學<br>管理學院碩士在職專班<br>103<br>The three features of Shetou “Guavas, socks and chairmen” have surely become the distinguishing characteristics of the village. Since 2006, Shetou Village Office held “Socks and Guava Festival” in order to promote the sales of district features and the activity has developed from a small fair to a festival attracts hundreds of thousands of visitors in 2 days each year. The study tried to analyze the customers in the festival to research the service quality of Socks and Guava Festival provided by sponsors, the purchasing experience and satisfaction of customer

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Самбольська, Х. С. "Дослідження можливостей розвитку подієвого туризму в м. Одеса (на прикладі «Одеського міжнародного кінофестивалю»)". Thesis, 2020. http://dspace.oneu.edu.ua/jspui/handle/123456789/11669.

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У роботі розглядаються сутність та генезис подієвого туризму. Показано місце фестивалів у класифікації спеціальних подій. Проаналізовано систему організації, планування і проведення Одеського міжнародного кінофестивалю (ОМКФ). Визначено цілі, завдання і методику маркетингового дослідження події. Запропоновано програму маркетингового забезпечення івент-заходів ОМКФ. Визначено цільовий сегмент споживачів івентивних послуг. Надана оцінка рівня організації кінофестивалю.<br>The work deals with the theoretical aspects of event tourism. The place of festivals in the classification of special events

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Chen, Ya-Hsiang, and 陳雅湘. "A Study of Tourist Satisfaction on Experience Marketing, Service Quality and City Image － A Case Study of 2012 Love City Tainan Chihsi Festival." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/3dc2g8.

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碩士<br>台南應用科技大學<br>生活應用科學研究所<br>101<br>Abstract This study focuses on tourists’ participation in an event that displays characteristics of the city, and discusses the relation between experience marketing, service quality and city image and levels of satisfaction. A total of 638 questionnaires were directly distributed at the event venue, and 599 effective questionnaires were collected, yielding a questionnaire collection rate of 93.89%. The results of this study suggest that (1) “personal experience,” “related experience,” “tangibles and reliability,” “empathy and assurance,” “cultural charact

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Guimarães, Filipa Santos. "Ligações afetivas com as marcas: análise dos relacionamentos dos consumidores com os festivais de verão em Portugal." Master's thesis, 2015. http://hdl.handle.net/1822/37693.

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Dissertação de mestrado em Marketing e Estratégia<br>A presente dissertação tem como tema principal o conceito de “Amor pelas Marcas”: um tipo de relacionamento profundo e duradouro estabelecido entre consumidores e marcas, que inclui sentimentos de avaliação, emoções positivas e declarações de amor face à marca e que resulta em consequências benéficas e lucrativas para as organizações. Tendo em conta a crescente importância dos serviços nas economias dos países desenvolvidos e as características específicas deste tipo de mercados - com estratégias de marketing distintas dos produtos tan

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Lin, Jhih-Chiang, and 林志強. "A study of the service quality of lotus flower festival, tourists’ degree of satisfaction and loyalty and the development strategy of Guanyin Township, Taoyuan County." Thesis, 2009. http://ndltd.ncl.edu.tw/handle/54418596238856107966.

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碩士<br>國立嘉義大學<br>管理學院碩士在職專班<br>97<br>This paper’s purpose is to study the correlation between service quality and that of tourists’ degree of satisfaction and loyalty using the case study of the 2008 Guangyin lotus flower festival held by the Taoyuan County and Guanyin Township and to also propose a suitable development strategy. We used both quantitative and qualitative methods on randomly drawn tourists of the 2008 Guanyin lotus flower festival. First, Empirical Analysis: After collecting 330 questionnaires on the different themes of the 2008 Guanyin lotus flower season, ANOVA tests, factor a

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LU, WEN-CHANG, and 呂文彰. "The Influence of Integrated Marketing Communication on Perceived Service Quality and Satisfaction – A Case of Lao-Dong Beef Noodle Attending the Taipei Beef Noodle Festival." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/38439229729767130683.

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碩士<br>國立臺北大學<br>企業管理學系<br>96<br>Since 2005, Taipei international beef noodles festival was get a good response by the public, and promoted beef noodle to be a popular food. At that time, the Lao-Dong Beef Noodle won the third of A-list beef noodle shop at network on-line votes, and won the champion in the Traditional Beef Noodle Cooking Contest next year. Lao-Dong Beef Noodle initiated integrated marketing communication by those activities to promote its meal flavor so that its reputation increases rapidly. The purpose of this study is to discuss whether the effects of integration marketing c

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Lin, Yi-Chen, and 林怡君. "The Relationships among the Popularity of Tourist Attractions,Quality of Service, Customer Satisfaction and Customer Loyalty--A Case Study of The International Sanyi Wood Sculpture Festival." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71906253319484069628.

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碩士<br>南華大學<br>旅遊事業管理學研究所<br>93<br>This is an analytical study that focuses on The International Sanyi Wood Sculpture Festival of 2004 (this event will be referred to as "Sanyi Festival" henceforth in this paper). It is the author’s intent to conduct a research to verify and understand the attractiveness of Sanyi Festival for the tourists --- whether in terms of services quality, satisfactioin ratings, and customer loyalty factors. In this study, the effective answered questionnaires were 432 pieces, and the results were tabulated with various statistical means. These statistical methods applie

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Hsu, Chiao-Ting, and 許喬婷. "The Relationship among the Modern Festival of Tourist Attractions, Quality of Service, Customer Satisfaction and Customer Loyalty - A Case Study of 2018 Taichung International Dance Parade." Thesis, 2019. http://ndltd.ncl.edu.tw/cgi-bin/gs32/gsweb.cgi/login?o=dnclcdr&s=id=%22107NCHU5420003%22.&searchmode=basic.

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Te-Huang, Yao, and 黃耀德. "The non-profit organization participates in the research of festival movable role in the place ---- In Taichung HSR Culture and Tour Association Volunteer Service Association,Taichung City Wurih case study." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/q5q6pn.

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碩士<br>國立暨南國際大學<br>公共行政與政策學系<br>103<br>In today’s competitive world, a feeling of apathy and indifference has pervaded Taiwanese society. During the societal transformation, it appears urgent and even imperative to establish rapport among friends, relatives, and family members in a more efficient way. Local festivals are increasingly being used for the purpose, especially in an election year. However, the development and maintenance of these festivals cannot simply rely on local governments given that resources are limited and that novelty value could wear off. More support is expected to come

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Encarnação, Gabriel Antunes da. "O impacto da produção do serviço e das dimensões da experiência na lealdade dos visitantes de festivais de música Portugueses." Master's thesis, 2021. http://hdl.handle.net/10071/24234.

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Nos últimos anos o sector dos festivais tem crescido cada vez mais, à exceção da interrupção gerada pela pandemia, representando também um aumento no volume de turistas internos ou externos que se deslocam em massa para assistir a estes eventos, especialmente no Verão. Este aumento espontâneo e o correspondente sucesso deste tipo de festivais (entenda-se que estamos a falar de festivais de música) e o facto de existirem inúmeros festivais com conceitos idênticos, torna cada vez mais difícil a diferenciação na gestão deste tipo de eventos, pelo que se torna essencial aprofundar o estudo da exp

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