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Teses / dissertações sobre o tema "Marketing"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 25 de julho de 2025

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1

Kučinskaitė, Kamilė. "Socialinio marketingo priemonių taikymo jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose vertinimas." Bachelor's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140620_090331-02170.

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Darbo objektas - socialinio marketingo priemonių taikymas aktyvaus laisvalaikio skatinimui. Probleminis klausimas. Kaip taikyti socialinio marketingo priemones jaunimo aktyviam laisvalaikiui skatinti? Darbo tikslas – įvertinti socialinio marketingo priemonių taikymą jaunimo aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose. Darbo uždaviniai: 1. Atskleisti socialinio marketingo teorinius aspektus; 2. Įvertinti socialinio marketingo priemones, taikomas aktyvaus laisvalaikio skatinimui Jonavos ir Kėdainių miestuose; 3. Identifikuoti socialinio marketingo priemones, taikytinas jaunimo

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2

Novotný, Ondřej. "Inbound marketing v kontextu tradičních nástrojů internetového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2013. http://www.nusl.cz/ntk/nusl-195465.

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This diploma thesis aims primarily to present inbound marketing as a new method of free propagation on the Internet and on the basis of my own research to further evaluate its suitability for selected business sectors. Research is conducted on a sample of 69 websites divided into seven sectors. After successive investigation of traffic sources and their effectiveness based on the relative expression of conversion rate the suitability of this method for particular sectors is judged. The second objective is a design of inbound marketing strategy for selected web based on knowledge from the pract

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3

Bagdonas, Mindaugas. "UAB „JORINGĖ“ marketingo veiklos planavimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2011. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2011~D_20110506_151746-45924.

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Baigiamojo darbo tikslas - Atlikus įmonės UAB “Joringė” vidaus ir išorės aplinkos analizę, paruošti organizacijos marketingo planą. Pagrindinių darbo dalių trumpas turinys Teorinėje darbo dalyje analizuojama, kaip reikia taisyklingai rašyti marketingo planą bei kokios dalys turėtų būti įtraukiamos.Analitinėje darbo dalyje, pasitelkiant M.Porter 5 jėgų modelį ir PESTEL bei SWOT analizes, nagrinėjama UAB „Joringė“ vidinė ir išorinė aplinka.Projektinėje darbo dalyje suformuluoti tokie sprendimai:Sukurti ir pristatyti naujų įmonės prekinį ženklą, maksimaliai išnaudoti internetinio marketingo galim

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4

Galinaitytė, Dainora. "Partizaninio marketingo kanalų taikymas elektroninei komercijai." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2014. http://vddb.library.lt/obj/LT-eLABa-0001:E.02~2014~D_20140607_135220-08048.

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Šiuo magistrantūros studijų baigiamuoju darbu buvo siekiama identifikuoti tinkamiausius partizaninio marketingo kanalus elektroninėje komercijoje. Teorinėje darbo dalyje analizuojama e-komercijos samprata, aiškinamasi, kas yra partizaninis marketingas ir kokių kanalų panaudojimo pagalba internete jis yra panaudojimas. Analitinėje baigiamojo darbo dalyje pateikiami ir analizuojami rezultatai lyginamojo tyrimo, kurio metu buvo siekiama išsiaiškinti, kaip keturios pasaulinės informacinių technologijų kompanijos „Apple“, „Google“, „Microsoft“ ir „IBM“ panaudoja 16 netradicinio marketingo kanalų. P

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5

Zhu, Zhichang. "From marketing systems to systems marketing." Thesis, University of Hull, 1995. http://hydra.hull.ac.uk/resources/hull:3706.

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This thesis attempts to explore an alternative taking us beyond the paradigmatic tension which currently dominates and stagnates the discipline of marketing study.This is done in the light of Habermas's critical theory and contemporary critical systems thinking (CST). It is argued that there is an urgent need to bring together the strengths of 'critical' and 'systems' so as to facilitate collective complementarity while at the same time preserving opportunity for pursuing individual development among heterogeneous approaches.Based upon an investigation of how systems approaches have been emplo

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6

Řezníček, Josef. "Efektivita obsahového marketingu." Master's thesis, Vysoká škola ekonomická v Praze, 2014. http://www.nusl.cz/ntk/nusl-193551.

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The main purpose of this work is to find out what influences efficiency and reaching goals of content marketing by creating and promoting articles, e-mails, videos, podcasts and social network content. The author defines theoretic fundaments of content marketing, research parts of content strategy that influences content marketing, and tries to find out, how those forms of content use more efficiently. At the end of the work author offers proposals of possible key performance indicators for measuring content marketing results and efficiency. He uses methods of data analysis, experiments on use

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7

Krick, Matthias. "Marketing : Beziehungsorientierte Konzeption und die Rekonstruktion in Sinnzusammenhängen /." Zürich, 1999. http://www.unizh.ch/ifbf/marketing/diss/mk/dissmk.pdf.

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8

Varfan, Mona, and Alfa Shima. "Traditional marketing vs. Internet marketing. A comparison." Thesis, Mälardalen University, School of Sustainable Development of Society and Technology, 2008. http://urn.kb.se/resolve?urn=urn:nbn:se:mdh:diva-777.

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<p>Title: Traditional marketing vs. Internet marketing: A comparison</p><p>Problem: Marketing is an important strategy for businesses and it contains numerous effective tools. Traditional marketing has been in use for many years and nowadays Internet has brought new ways of doing business for companies and that has affected marketing. What are the main differences between Internet marketing and traditional marketing? Which one of the two approaches contains the most used and effective marketing tools according to chosen companies in this thesis?</p><p>Purpose: The aim of this study is to compa

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9

Röndell, Jimmie. "From Marketing to, to Marketing with Consumers." Doctoral thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-183626.

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Empowered by information technology and the internet, consumers are participating more than ever in activities that traditionally are exclusive to firms. No longer do marketers hold exclusive rights to defining and supplying value to customers; value is created by and with consumers in interactions. This constitutes a fundamental change in the established understanding of consumer marketing. This thesis argues for a subtle but vital shift in perspective, from one of marketing to, to one of marketing with consumers, by addressing the research question: How does the shift from marketing to, to m

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10

Perera, Ana Amélia Brauner. "Projeto poupança florestal: marketing ou marketing social?" Universidade Federal de Pelotas, 2008. http://repositorio.ufpel.edu.br/handle/ri/1575.

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Made available in DSpace on 2014-08-20T13:46:41Z (GMT). No. of bitstreams: 1 ana_amelia_brauner_pereira_dissertacao.pdf: 4725645 bytes, checksum: 6eb2077e22112c143bc9042a26e55b98 (MD5) Previous issue date: 2008-11-24<br>The global economy has transformed business and has had a direct impact on regional cultures. It has also interfered on modes of production and personal relationships within business. This process has been followed and stimulated by the use of marketing strategies that create a better acceptability of the market s actions. Marketing produces detailed studies on people s beh

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11

Pavasarytė, Aistė. "Marketingo veiklos efektyvumo vertinimas." Master's thesis, Lithuanian Academic Libraries Network (LABT), 2012. http://vddb.laba.lt/obj/LT-eLABa-0001:E.02~2012~D_20120618_171658-04045.

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Darbe yra analizuojamas marketingo veiklos efektyvumo vertinimas. Dėl sparčiai besikeičiančios aplinkos ir didėjančios konkurencijos įmonėms yra ypač svarbu vykdyti naudingas ir efektyvias strategijas, didinti visos įmonės vertę, tačiau didžiausia problema yra atsirinkti, ką vertinti ir kaip vertinti. Darbo tikslas - remiantis moksliniais marketingo veiklos efektyvumo vertinimo šaltiniais, atvejo analizės gautais rezultatais, pateikti bendrą marketingo veiklos efektyvumo vertinimo ir atskirų marketingo kampanijų efektyvumo vertinimo modelius. Magistrinio baigiamąjį darbą sudaro trys pagrindinė

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12

Fok, Dennis. "Advanced econometric marketing models = Geavanceerde econometrische marketing modellen /." Rotterdam : Erasmus Research Institute of Management, 2003. http://aleph.unisg.ch/hsgscan/hm00084593.pdf.

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13

Fonduca, Antonio. "Marketing Management in China : MBA thesis in marketing." Thesis, University of Gävle, Department of Business Administration and Economics, 2007. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-224.

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<p>This study has been written to increase our knowledge about Sino-Western business relations and to understand how to successfully embark in China. It aims to create a deeper context understanding of the Chinese consumer and the Chinese market – in order to successfully manage your business in China. A qualitative case study methodology is used, involving the abductive method and a hermeneutic approach. Appropriate interviewees have been selected, i.e. those having valid and reliable insights and experiences to this study. The empirical results are portrayed as short stories along with refle

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14

Ozuem, Wilson. "Conceptualising marketing communication in the new marketing paradigm." Thesis, Anglia Ruskin University, 2004. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.405096.

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15

Hedgren, Vickie, and Angelica Persson. "Swedish consumers say: -" Subliminal marketing is smart marketing!"." Thesis, Högskolan i Halmstad, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-29814.

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Title: Swedish consumers say – ”Subliminal marketing is smart marketing!” Authors: Vickie Hedgren and Angelica Persson Adviser: Klaus Solberg Søilen Level: Dissertation in Marketing, 15 ECTS, Spring 2015 Keywords: Subliminal, Messages, Advertising, Advertisement, Neuromarketing, Psychology, Subconscious, Primal instincts, Subliminal techniques, Ethics, Acceptance, Emotional Connection Purpose: The purpose of this dissertation is to find out what Swedish consumers think about marketing that is meant to influence their subconscious in their decision making, with a focus on subliminal messages, a

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16

Loewenberg, Estefania. "Green Marketing : An analysis of Green Marketing Campaigns." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-5429.

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This thesis presents the problem surrounding green marketing, which involves the lack of knowledge of green consumption by the consumer, and the threats of green washing from companies who present green marketing without achieving the green marketing criteria. An implementation of the green marketing theories in the cases of Patagonia and Klättermusen: green marketing five “I’s” and the green marketing three “C’s” was done in order to understand if the two companies fit the green marketing profile. This thesis aims to contribute to gain deeper knowledge from the outdoor consumer perspective on

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17

Schmidt, Adelia. "Measuring marketing productivity : linking marketing expenditure to sales." Thesis, Stellenbosch : Stellenbosch University, 2012. http://hdl.handle.net/10019.1/20056.

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Thesis (MComm)--Stellenbosch University, 2012.<br>ENGLISH ABSTRACT: Over the past two decades company performance has become the mantra of corporate theory. It follows that marketers have recently become understandably preoccupied with measuring the performance of marketing activity. In fact, the pressure for financial accountability has led to widespread concern over the role of the marketing function within a company. Some go as far as contemplating the demise of marketing professionals unless marketers develop an understanding of the marketing-finance interface and are able to enter in

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18

Heckroodt, Steyn. "A strategic marketing approach to Internet marketing implementation." Thesis, Stellenbosch : Stellenbosch University, 2000. http://hdl.handle.net/10019.1/51625.

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Thesis (MBA)--Stellenbosch University, 2000.<br>Some digitised pages may appear illegible due to the condition of the original hard copy.<br>ENGLISH ABSTRACT: The Internet encompasses a wide range of applications. Since its arrival in the computer technology industry, it has covered substantial grounds in the development as an tool/medium to enhance commerce. It has also brought along with it problems and new challenges to each level of managerial competence in the business world. The researcher shows through this study project the importance of business strategy and functional level s

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19

Licina, Aida, Hannah Radtke, and Charlotte Johansson. "Sustainability Marketing : Sustainability Marketing on the Chinese Market." Thesis, Högskolan i Borås, Akademin för textil, teknik och ekonomi, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:hb:diva-14599.

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It is argued that sustainability today has become a mega-trend, where the consumers are more aware of their surroundings and businesses impact on the environment than ever. Companies have come to be critically observed by societies, which has put more pressure on them to act in more sustainable ways as well as becoming more transparent with their operational and sustainability communication towards stakeholders. In 1978 China opened up the country to the global economy and since then, the country has rapidly risen in the terms of international economic importance. However, China is suffering f

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20

De, Martis Vincenzo, and Luis Lodeiros. "Marketing Live. Visual Marketing Tech in e-commerce." Universidad Peruana de Ciencias Aplicadas (UPC), 2021. http://hdl.handle.net/10757/656480.

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Vincenzo De Martis(Perú) - expositor; Luis Lodeiros (España) - expositor.<br>Conferencia Visual Marketing Tech in e-commerce a cargo de Vincenzo De Martis, Project Leader en Neurometrics y Luis Lodeiros, Director Sinergy Consulting.

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Beneventi, Martina. "Digital marketing: comunicazione e percezione del nuovo marketing." Bachelor's thesis, Alma Mater Studiorum - Università di Bologna, 2015. http://amslaurea.unibo.it/8292/.

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Il Digital Marketing si occupa di tutto quello che possiamo fare, grazie ad Internet, per far crescere il business aziendale. Le tecnologie informatiche negli ultimi anni stanno producendo degli effetti pervasivi sulle infrastrutture delle imprese, sui prodotti, sui mercati e sui consumatori, con una rilevanza tale all'interno di un periodo di tempo relativamente limitato che non è possibile riscontrare in nessuna epoca passata. Coinvolgono le relazioni tra imprese, i mercati dei consumatori, le relazioni tra gli stessi consumatori, le singole componenti del marketing mix (prodotto, pre

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22

O'Cass, Aron. "Political marketing : the application of marketing to politics." Thesis, Queensland University of Technology, 1994. https://eprints.qut.edu.au/36328/1/36328_O%27Cass_1994.pdf.

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The application of marke ting to the political process has been advanced in a number of writings . A marketing perspective in e xamining the political process and electoral behaviour offers n ew insights into electoral behaviour and understanding the c ampaign p r ocesses of polit i cal parties . Research on the actual marketing orientation of political parti es is not signif i cant at this stage and as such this r e search addr esses the market i ng orientation and structur al and process charact eristics of political marketing with the research problem being: To determine what exten

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Vana, Alin Sergiu. "Networked marketing." kostenfrei, 2009. http://www.biblio.unisg.ch/www/edis.nsf/wwwDisplayIdentifier/3665.

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Silva, Bruno Reis Moniz da. "Marketing Digital." Master's thesis, Universidade Europeia - Laureate International Universities, 2015. http://hdl.handle.net/10400.26/9633.

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O Marketing Digital é uma plataforma de comunicação digital que permite as empresas promover produtos, serviços e marcas, assim como conquistar novos clientes e melhorar a sua rede de relacionamentos. O presente estudo tem como objectivo caracterizar o Marketing Digital em Angola, assim como descrever as áreas relacionadas e estratégias adoptadas. Recorreu-‐se à pesquisa qualitativa, devido ao seu carácter descritivo e exploratório. Como método de investigação optou-‐se pela realização de estudos de casos referentes a empresas de diferentes sectores em Angola. Com base na literatura relac

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25

Brounek, Radim. "Internetový marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224532.

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Diploma thesis deals with the internet promotion of the company XY s.r.o. For company will be created new companies website and e-shop. Internet marketing is focused on increasing website and e-shop traffic. Thesis will describe current situation of company using PEST, PORTER and SWOT analysis. According to the results of analysis will be selected the most appropriate solution to achieve objectives. Individual targets will be progressively developed and continuously monitored and evaluated. After a period of one year will be suggested suitable procedures for further websites development.

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Skočík, Miroslav. "Internetový marketing." Master's thesis, Vysoké učení technické v Brně. Fakulta podnikatelská, 2014. http://www.nusl.cz/ntk/nusl-224533.

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Diploma thesis focuses on the selection and application of appropriate internet marketing tools. It specifies possible fields of B2C promotion on the internet. It analyses chosen company and its existing operations in the field of internet marketing due to recommended procedures and procedures of its competitors. Diploma thesis uses theoretical knowledge and analysis for application of proposed internet marketing strategy and finally compares performances of applied areas of the internet marketing.

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Dellaert, B. G. C. "Marketing maatwerk." [Maastricht] : Maastricht : Universiteit Maastricht ; University Library, Maastricht University [Host], 2003. http://arno.unimaas.nl/show.cgi?fid=12743.

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Suzuki, Kengo. "Empathetic marketing." Thesis, Massachusetts Institute of Technology, 2016. http://hdl.handle.net/1721.1/104551.

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Thesis: M.B.A., Massachusetts Institute of Technology, Sloan School of Management, 2016.<br>Cataloged from PDF version of thesis.<br>Includes bibliographical references (pages 96-97).<br>Social media plays a large role in marketing strategy for transmitting and exchanging information between companies and consumers. Even for a traditional industry such as banking, social media has become an important and necessary tool for the marketing process. Although regulators have created formal guidelines to ensure financial institutions realize and manage the risk in using social media, many creative m

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Cabezón, Nicolás Marcelo. "Marketing online." Bachelor's thesis, Universidad Nacional de Cuyo. Facultad de Ciencias Económicas, 2014. http://bdigital.uncu.edu.ar/7107.

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El principal objetivo de esta investigación es ver cómo se ha ido modificando la industria turística con la llegada de las nuevas tecnologías como internet con su banda ancha o los nuevos métodos de comunicación que acercan a los consumidores entre sí. Para llevarla a cabo, se pretende investigar cuál era la manera en que los consumidores se desempeñaban dentro de la industria turística para conseguir satisfacer sus necesidades, y se tratará de demostrar cómo esta relación entre cliente industria ha sufrido una transformación sustancial debido al ingreso de un nuevo actor a la ecuación: la “te

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Dudáková, Marta. "Filmový marketing." Master's thesis, Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna, 2009. http://www.nusl.cz/ntk/nusl-79170.

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Like in many other industries, marketing is one of the key elements of movie business even though many speak against the usage of the term marketing in film. Before the film makes it into the movie theaters, it goes through several stages, starting with development, funding, production, post production and ending with distribution. Each of these phases presents different challenges but in all of them are pieces of film marketing. In my master thesis, I am searching for features that characterise the film as a product, according to marketing theory of product development and product life. I wil

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Drocár, Jakub. "Virální marketing." Master's thesis, Akademie múzických umění v Praze. Filmová a televizní fakulta AMU. Knihovna, 2011. http://www.nusl.cz/ntk/nusl-96932.

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Sulženko, Jiří. "Marketing divadla." Doctoral thesis, Akademie múzických umění v Praze. Divadelní fakulta AMU. Knihovna, 2011. http://www.nusl.cz/ntk/nusl-96963.

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This thesis should not serve as a "how-to-do-it" marketing hadbook on theatre marketing. The aim of the thesis is to look behind the basic marketing tools towards the actual situation and development in techniques of marketing communication, in audience preferences trends and lifestyle changes. Thus it should help to better understand the changes that have occured in last years in the field of theatre marketing. It should also sum up the main marketing issues and issues of marketing communication.

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Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and L. Sager. "Ambient marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17137.

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Боронезец, Д. "Virtual marketing." Thesis, Вид-во СумДУ, 2007. http://essuir.sumdu.edu.ua/handle/123456789/17488.

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Plakhtynska, V. "Social marketing." Thesis, Sumy State University, 2017. http://essuir.sumdu.edu.ua/handle/123456789/65246.

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Social marketing is very popular nowadays. Many corporations began to deal with population today. Their goals are not only to satisfy the consumers demand, but to be closer to them, help with their problems. Some people can say that it is only commercial activity, but social marketing has a lot of interesting facts.

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Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and O. Grishchenko. "Direct marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17070.

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Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and L. Sager. "Ambient marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17085.

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Гладченко, Оксана Робертівна, Оксана Робертовна Гладченко, Oksana Robertivna Hladchenko, and J. Grymailo. "Internet marketing." Thesis, Вид-во СумДУ, 2009. http://essuir.sumdu.edu.ua/handle/123456789/17077.

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Дядечко, Алла Миколаївна, Алла Николаевна Дядечко, Alla Mykolaivna Diadechko, and A. N. Zholudeva. "Marketing communications." Thesis, Видавництво СумДУ, 2010. http://essuir.sumdu.edu.ua/handle/123456789/18327.

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Marketing communications is defined by actions a firm takes to communicate with end-users, consumers and external parties. When you are citing the document, use the following link http://essuir.sumdu.edu.ua/handle/123456789/18327

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Correa, Vanessa K. "MARKETING SUSTAINABILITY." University of Cincinnati / OhioLINK, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=ucin1179260145.

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Česalová, Tereza. "Virální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1285.

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Práce se zabývá virálním marketingem jako jednou ze složek komunikačního mixu na internetu. Představuje virální marketing i jako metodou kultivace návštěvnosti. V praktické části analyzuje některé uskutečněné virální kampaně. Shrnuje obecný postup při přípravě a realizaci virálních kampaní.

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Kočišová, Jana. "Celebrity marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-1538.

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Diplomová práce začíná uvedením do problému nákupního chování a vliv referenčních skupin na spotřebitele, pokračuje historii celebrity marketingu, využitím celebrit v reklamě, jako komunikačního nástroje. Práce také popisuje vliv celebrit na vzhled, módu a jejich působení v sociální sféře a politice. Na konci teoretické části popisuje vodítka, jak si celebrity vybírat, jak jich kontaktovat a vyjednávat s nimi a v závěru jsou popsané výhody a nevýhody využití celebrit v reklamě. Praktická část se zaměřuje na porovnání České republiky a zahraničí ve vnímání a ovlivňování zákazníků celebritami.

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Saitz, Lukáš. "Marketing Engineering." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-3600.

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44

Taubenhanslová, Marcela. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-4186.

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This thesis is focused on personnel marketing, its goals and its importance to employers. The application of personnel marketing in business practice should be based on good knowledge of potential employees' interests and expectations. The goal of this thesis is to identify specific factors of recruitment of fresh graduates on the Czech labour market and to find out some specifics in their expectations in comparison with other applicants for a job.

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Kymlová, Šárka. "Green marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-11042.

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The thesis acquaints readers with the basic ideas of a new trend in marketing -- green marketing. It points out its particularities, historical evolution and potential application, including warning about common mistakes. The thesis aspires to bring an overview of the topic.

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Maršíková, Linda. "Personální marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-11978.

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This thesis discuss the topic of the recruitment marketing, with it's principles, functioning, goals and instruments. Topic is separated into two parts, external a nd internal. These parts are analysed out below. The usage of the recruitment marketing is described on the sample of the company IKEA, Czech republic. The tesis is finished in the project of the recruitment strategy for mentioned firm, which is based on the results of the accomplished research.

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Ptáček, Petr. "Guerrilla marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2007. http://www.nusl.cz/ntk/nusl-14084.

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Práce popisuje hlavní principy a myšlenky guerrilla marketingu, jeho různé styly a odnože a rozdíly oproti marketingu tradičnímu. Důraz je kladen na rozdílnost přístupu a stylu myšlení. Součástí jsou i aplikace jednotlivých myšlenek nebo nástrojů guerrilla marketingu na reálné nebo hypotetické situace, doplněné rozborem případových studií.

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Jurayeva, Mariya. "Vůňový marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-16378.

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Martinková, Anna. "Event marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2009. http://www.nusl.cz/ntk/nusl-16584.

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The diploma thesis deals with problems of event marketing and its position in the communication mix of the companies Karlovarské minerální vody, a.s. and EMCO spol. s.r.o.. First of all it describes basic theory aspects of event marketing. The practical part of the thesis faces the two brands application of event marketing strategy. According to defined aspects the thesis describes and weighs one of Mattoni events and one of Emco events.

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Koblásová, Jana. "Moderní marketing." Master's thesis, Vysoká škola ekonomická v Praze, 2008. http://www.nusl.cz/ntk/nusl-17742.

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The publication shows summary of the historical development of marketing and the latest marketing methods of 21st century. This work assesses households' access to selected information and communication technologies, and proposes a business opportunity in the area of multimedia.

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