Teses / dissertações sobre o tema "MBA model"

Much attention has been paid to the current state of graduate business education, specifically the MBA degree, and the seeming disconnect between industry needs and what business schools are preparing MBA graduates for. A comprehensive study on the state of MBA education was completed in 2010 by Datar, Garvin, and Cullen (2010), the goal of which was to document the forces reshaping business education and the institutional responses to them, as well as provide suggestions on a path forward for MBA education. This research picked up where Datar et al. (2010) left off: the purpose of this study was to identify criteria for a new model MBA. The Datar et al. (2010) study defined the unmet needs, but what remained undefined were the (a) skills; (b) capabilities; and (c) techniques that are central to the practice of 21st century management, and the (d) values; (e) attitudes; and (f) beliefs that should be part of a 21st century leader's world-view and professional identity. This study used a qualitative approach to add meaning to the variables defined above; specifically interviews with 14 participants were used to gather perceptions of 21st century leadership and management from MBA stakeholders as part of an in-depth and detailed inquiry. This study also reviewed five Southern California business schools in order to identify best-practices curricula. Based on the data gathered in this study a new model MBA was posited. A discussion of the findings and the implications for MBA education was included in Chapter 5.

AIM: As global warming is a fact and the consumption of energy is continuously increasing, alternative sourcing of energy is a must. The use of oil and coal for heating is limited due to it is nature resource which is also limited. Everyone will be forced to evaluate their own usage of energy and look into the alternatives of how to be a part of solving this global issue. For many, alternatives such as sun panels and wind power stations could be an alternative power source.

Today, there is only a limited availability in Sweden of small sized wind power stations and only small local producers or importers that sell the equipment – mostly through internet based market communications.

Method: The theoretical approach to this thesis is based on the MIO model in combination with several other models and tools such as, PESTEL, Marketing Mix, SWOT, Porter’s five forces, EVC and STP.

Result & Conclusions: There is a market for small wind power stations between 5 – 50 kW in Sweden.

The biggest reason why the market segment exist and will increase is due to continuously increasing energy prices and that wind power stations of this size are permitted to be connected directly to household consumption.

Suggestions for future research: How are other energy complements like solar panels influenced? What governmental decisions affect the business of small wind power stations?

Contributions to the thesis: Success in this segment requires a different approach to product offering than what the current competition is doing.

Purpose: This research work is to discuss the various forces/ factors that affect the business environment of Ghana which impacts investing in marketing and processing of cocoa beans in Ghana. In order to determine or classify Ghana as an attractive destination or otherwise to invest in cocoa marketing and processing there is the need to discuss the prevailing macro business environmental forces which little is known about to investors, managers and policy makers in cocoa trade. These mentioned parties have been under increasing pressures to assess the various forces prevailing in Ghana before considering investing in cocoa marketing and processing in Ghana. The work therefore looks as the various macro environmental factors Political, Economic, Social, Technological, Physical Environment and Legal (PESTEL) forces in Ghana’s business environment which impacts cocoa marketing and processing which makes Ghana an attractive base or otherwise to invest in cocoa marketing and processing.

Research Questions: The specific questions that the research aims at solving are as follows: what are the external and environmental forces that will influence investing in cocoa marketing and processing in Ghana? Is Ghana a safe and attractive base to invest in cocoa marketing and processing?

Research method: In carrying this research I made use of both secondary and primary data. Primary data was gathered through face interviews and administrating questionnaires to illicit response from stakeholders in Ghana’s cocoa. The paper also presents a review of literature on PESTEL which has influence or features in Ghana’s business environment which are important in cocoa marketing and processing.

Research Findings: Empirical findings and review of PESTEL model reported in the work suggests that the PESTEL will impact on the strategy of organizations and policy makers who are into cocoa marketing and processing. Also gives suggestions on how the various environmental forces (PESTEL) will be applied to further improve upon the business environment which makes marketing and processing of cocoa in Ghana attractive.

Research Implications and Limitations: The discussions and analyses of the macro environmental forces prevailing in Ghana’s business environment which impacts cocoa marketing produces a frame work to analyze current threats and opportunities in Ghana’s business environment which impacts cocoa marketing and processing for people contemplating on investing in marketing and processing of cocoa in Ghana as well as other practical lessons for policy makers in cocoa. The work overlooks the micro environmental forces in Ghana that impacts cocoa marketing and processing. Further research into such area will help give an understanding of the micro factors that impact the business environment of Ghana. Also the work has a limited empirical data base as most information gathered were inconsistent and unreliable which raises concerns about investment information. These have been minimized thro3ugh cross checks with primary data.

Previous findings have suggested that auditive white noise benefits cognitive performance under certain circumstances. The primary purpose of the present pilot study was to explore the effects of visual white noise on verbal episodic memory performance in a normal participant population. Performance was assessed by an immediate free recall test. A secondary purpose was to explore whether participants` eye blink rates and/or temporal processing alters in different noise conditions. The findings of the present study suggest that visual white noise does not affect recall performance among normal participants. However, partially different memory systems and/or memorizing techniques might be used in different noise conditions. Furthermore, noise was not found to affect participants` blink rates or temporal processing.

The traditional, full-time MBA program environment has become increasingly tumultuous. The many pressures facing business schools, from declining interest of applicants to the burgeoning number of schools and degree formats, have led many to predict that the model cannot continue as is and is ripe for change. Many believe consolidation in the business school marketplace is inevitable and survival is not guaranteed.

Business schools instruct students that, in today’s competitive environment, companies must be able to adapt and quickly respond to changes in the business environment. However, business schools do not seem to have practiced what they preached. Although most business schools would say that they are continuously improving the degree, they likely would agree that most of the changes have been incremental and that the traditional MBA program has remained largely unchanged since its inception. The primary purpose of this study is to explore how the full-time MBA program might be transformed by seeing how four highly ranked business schools would view innovations developed by two leading business schools and whether reengineering the educational model also transforms the business model.

There is a strongly held belief that the traditional two-year, in-person MBA will continue to be relevant but may be sustained only by the top-20 schools. The hundreds of other business schools will be forced to adapt, but the degree and urgency to which they do may vary based on their perception of the school’s standing and their willingness to challenge existing beliefs around their brand image, pride of creation, and entrenched incentives.

Change and adopting innovation do not guarantee success. Likewise, doing nothing does not guarantee failure. Change, however, is inevitable and might happen quicker than business schools anticipate because of market forces. Business schools that have the most to lose already have begun experimenting with innovation outside their reputation-based full-time program. Should the expertise built and lessons learned from this experimentation be incorporated into their full-time programs, the established schools may witness a new pecking order.

This work is performed as a pre-study to investigate new business opportunities for companies who are product-centric oriented but want to move in the direction of being a customer-centric organization by using technologies based on networked products.

The study describes IntelliCom, which is a company selling network enabling products. IntelliCom has also developed a customized server solution making it possible to network remote installed products and collect data from these products over Internet. This technology that IntelliCom have knowledge in could be a platform for providing data and different kind of services by connecting customer’s devices, which aim to generate a value for the customer and be a new business opportunity for product-centric companies.

The research is mainly based on observations and dialogs with management and sales people of IntelliCom to investigate how the marketing strategies and marketing mix is used when selling products. To be able to collect data and information about the customer’s value and opportunities, I have made an Interview with a potential customer of IntelliCom who is an OEM company already proving products and services in line with a customer-centric business strategy. This customer is Woodward and manufacturer of GenSet controllers within the energy/electrical segment. The observations and information collected from customer were analysed to understand and to be able to describe how customer’s value chain and smart services opportunities relate to each other.

The study shows that the opportunity for IntelliCom to start using the new technology to increasing the sales of data and services, not only products, is good. The study points out that IntelliCom should chose a business model that targeting OEM companies. IntelliCom should limit the offer to provide unprocessed data and let the OEM customer process data to provide smart services to their customers worldwide.

Background

This thesis is conducted for Husqvarna AB with the aim to map the Laotian market for them in terms of market potential for forestry power equipment. In order to provide decision material for further action I was asked to give a description of the Laotian forestry sector; research potential harvesting volumes; analyze the competitive situation; describe the general business conditions in Laos; and provide some insight as to how Husqvarna can enter the Laotian market.

Method

The method I have used for collection of information is two-fold. The empirical data has mostly been derived via interviews with forestry officials and companies involved in forestry. The theoretical review and collection of secondary data has been performed by research of books, journals, reports, newspapers and online sources. The research methodology can accordingly be labelled "the actor approach" which methodology is based on understanding social entireties. An important element in this approach is a process referred to as the hermeneutic circle - a process in which new knowledge is continuously incorporated into the understanding and used as base for further research. An important part of the method is my personal experience of Laos, from which I consider myself being able to base some conclusions.

Theoretical Review

Foreign market entry can generally be made in four modes: Exporting, licensing, joint ventures, or sole ventures. Foreign market entry strategies may involve adapting the marketing strategy. It may also necessitate product adaption.

Market entry in developing countries will most likely mean being exposed to unfamiliar environments. The general business conditions might be very different from the home market and constitute higher levels of trade barriers and sociocultural distance may be difficult to deal with.

Case Study, Conclusions and Reflections

The highlights from these two chapters include:

• Laos offers foreign investors to use any of the four market entry modes.
• Doing business in Laos receives a low international rating, especially in terms of labor restrictions. It also has rather high trade barriers.
• Laos is developing its commercial tree plantation sector and estimates suggest that the harvesting volumes will be increasing rapidly in the coming 10-15 years.
• Importing and selling forestry power equipment is restricted. Laos does not yet have any authorized dealer for chainsaws. This provides for interesting opportunities.
• The market is flooded with cheap, illegally imported, Chinese chainsaws, but it is questionable whether this actually constitutes any competition to Husqvarna, being a high quality brand. The Chinese chainsaws might however soon increase in terms of quality and be more competitive.
• Obtaining an import and sales license for outdoor power products may be a rather lengthy procedure but once in place would mean being the first authorized dealer - which might be advantageous.

Recommendation

Due to Laos making efforts to increase the commercial tree plantation area, the harvesting volumes will increase rapidly the coming years. The sales potential for forestry equipment will hence increase in the years to come.

My recommendation to Husqvarna, if they have resources, is therefore to locate a dealer and enter the Laotian market. Plantations are however still mostly in the development phase. It is therefore doubtful that early entry is profitable enough to be motivated if there are other markets with higher potential that Husqvarna wants to enter.

This master thesis is about building an adaptive library based on a platform independent model, which represents a conceptual design realizing the functional requirements being independent of the technologies and software architectures changes.

This adaptive library is a model, which has a higher level of abstraction than the code that we will generate afterwards, generalizes the solution of those problems that can be resolved using different implementations that uses different kinds of data structures.

In addition the higher level of abstraction that this adaptive library is having will give a speed up in developing the application and higher quality solution because of the maintainability and reusability. This solution is going to have the propriety to be changed easily in order to solve different concrete problems.

Aircraft developers like other development and manufacturing companies, are experiencing increasing complexity in their products and growing competition in the global market. One way to confront the challenges is to make the development process more efficient and to shorten time to market for new products/variants by using design and development methods based on models. Model Based Systems Engineering (MBSE) is introduced to, in a structured way, support engineers with aids and rules in order to engineer systems in a new way.

In this thesis, model based strategies for aircraft and avionics development are studied. A background to avionics architectures and in particular Integrated Modular Avionics is described. The integrating discipline Systems Engineering, MBSE and applicable standards are also described. A survey on available and emerging modeling techniques and tools, such as Hosted Simulation, is presented and Modeling Domains are defined in order to analyze the engineering environment with all its vital parts to support an MBSE approach.

Time and money may be saved by using modeling techniques that enable understanding of the engineering problem, state-of-the-art analysis and team communication, with preserved or increased quality and sense of control. Dynamic simulation is an activity increasingly used in aerospace, for several reasons; to prove the product concept, to validate stated requirements, and to verify the final implementation. Simulation is also used for end-user training, with specialized training simulators, but with the same underlying models. As models grow in complexity, and the set of simulation platforms is expanded, new needs for specification, model building and configuration support arise, which requires a modeling framework to be efficient.

Model Based Testing (MBT) is a new-age test automation technique traditionally used for Functional Black-Box Testing. Its capability of generating test cases by using model developed from the analysis of the abstract behavior of the System under Test is gaining popularity. Many commercial and open source MBT tools are available currently in market. But each one has its own specific way of modeling and test case generation mechanism that is suitable for varied types of systems. Ericsson, a telecommunication equipment provider company, is currently adapting Model Based Testing in some of its divisions for functional testing. Those divisions haven’t yet attempted adapting Model Based Testing for non-functional testing in a full-pledged manner. A comparative study between various MBT tools will help one of the Ericsson’s testing divisions to select the best tool for adapting to its existing test environment. This also helps in improving the quality of testing while reducing cost, time and effort. This thesis work helps Ericsson testing division to select such an effective MBT tool. Based on aspects such as functionality, flexibility, adaptability, performance etc., a comparative study is carried out on various available MBT tools and a few were selected among them: Qtronic, ModelJUnit and Elvior Motes.This thesis also helps to understand the usability of the selected tools for modeling of non-functional requirements using a new method. A brief idea of modeling the non-functional requirements is suggested in this thesis. A System under Test was identified and its functional behavior was modeled along with the non functional requirements in Qtronic and ModelJUnit. An experimental analysis, backed by observations of using the new proposed method indicates that the method is efficient enough to carry out modeling non-functional requirements along with modeling of functional requirements by identifying the appropriate approach.Model Based Testing (MBT) is a new-age test automation technique traditionally used for Functional Black-Box Testing. Its capability of generating test cases by using model developed from the analysis of the abstract behavior of the System under Test is gaining popularity. Many commercial and open source MBT tools are available currently in market. But each one has its own specific way of modeling and test case generation mechanism that is suitable for varied types of systems. Ericsson, a telecommunication equipment provider company, is currently adapting Model Based Testing in some of its divisions for functional testing. Those divisions haven’t yet attempted adapting Model Based Testing for non-functional testing in a full-pledged manner. A comparative study between various MBT tools will help one of the Ericsson’s testing divisions to select the best tool for adapting to its existing test environment. This also helps in improving the quality of testing while reducing cost, time and effort. This thesis work helps Ericsson testing division to select such an effective MBT tool. Based on aspects such as functionality, flexibility, adaptability, performance etc., a comparative study is carried out on various available MBT tools and a few were selected among them: Qtronic, ModelJUnit and Elvior Motes.

This thesis also helps to understand the usability of the selected tools for modeling of non-functional requirements using a new method. A brief idea of modeling the non-functional requirements is suggested in this thesis. A System under Test was identified and its functional behavior was modeled along with the non functional requirements in Qtronic and ModelJUnit. An experimental analysis, backed by observations of using the new proposed method indicates that the method is efficient enough to carry out modeling non-functional requirements along with modeling of functional requirements by identifying the appropriate approach.