Bibliografias temáticas / Ralph Lauren

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Literatura científica selecionada sobre o tema "Ralph Lauren"

Autor: Grafiati

Publicado: 4 de junho de 2021

Última modificação: 1 de fevereiro de 2022

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Artigos de revistas sobre o assunto "Ralph Lauren"

SCHULZ, WILLIAM. "Ralph Lauren donates $13 million for historic preservation". Chemical & Engineering News 76, n.º 29 (20 de julho de 1998): 14. http://dx.doi.org/10.1021/cen-v076n029.p014a.

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Liwe, Pauline Geethruida, e I. Nyoman Nurcaya. "PENGARUH ESTEEM NEEDS TERHADAP NIAT BELI KONSUMEN DENGAN BRAND TRUST SEBAGAI VARIABEL MEDIASI". E-Jurnal Manajemen Universitas Udayana 8, n.º 10 (3 de outubro de 2019): 6159. http://dx.doi.org/10.24843/ejmunud.2019.v08.i10.p15.

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The following research aims to analyze the effect of esteem needs on consumer purchase intentions with brand trust as a mediating variable. The research was conducted with Path Analysis data analysis techniques. The sample was obtained by using a purposive sampling method of 100 respondents. Based on the results of the analysis it can be concluded that the needs esteem has a positive and significant effect on consumers' purchase intention. Esteem needs have a significant positive influence on the customer's brand trust. Brand trust has a positive and significant influence on consumers' purchase intentions. Brand trust mediates the positive influence of esteem needs on consumer buying intentions. Suggestions that can be given to Polo producers Ralph Lauren must pay attention to consumers about whether or not a Polo Ralph Lauren product is useful to be an inspiration and give an increase in esteem needs. Keywords: esteem needs, brand trust, purchase intention

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&NA;. "The Ralph Lauren Center for Cancer Care and Prevention Opens". Oncology Times 25, n.º 12 (junho de 2003): 64. http://dx.doi.org/10.1097/01.cot.0000289844.63984.ea.

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Rocha, Everardo, e Maria Amaral. "Narrativa publicitária, consumo e entretenimento". Ícone 10, n.º 1 (6 de julho de 2008): 2. http://dx.doi.org/10.34176/icone.v10i1.230109.

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A partir da globalização da comunicação da moda de luxo, o trabalho analisa a interpretação realizada por um grupo de informantes sobre anúncios das grifes Dior, Ralph Lauren e Marc Jacobs. A interpretação dos informantes - um grupo de mulheres de classe alta do Rio de Janeiro - permite identificar, nas representações veiculadas nos anúncios e nas práticas de consumo ali inscritas, uma experiência que, além de outras dimensões, pode ser percebida como de entretenimento, lazer ou ocupação prazeirosa do tempo.

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Smith, Paul. "L'art de l'automobile, chefs-d'œuvre de la collection Ralph Lauren". Transfers 2, n.º 1 (1 de março de 2012): 147–51. http://dx.doi.org/10.3167/trans.2012.020111.

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Collecting old cars, like a cocaine habit, seems to be one of nature’s ways of telling you you are making too much money. Think of Pink Floyd’s drummer Nick Mason and his private collection of Ferraris. Think of the American pharmaceutical heir Josiah K. Lilly III and his vintage automobiles displayed in an imitation Shaker barn-house at a heritage park on Cape Cod. Or remember Hans and Fritz Schlumpf, Alsatian textile magnates unable to resist another Bugatti. Indeed, the brothers’ passion helped lead their firm into bankruptcy and their collection––more than 500 vehicles, including 150 Bugattis––ended up as France’s national motorcar museum, the Cité de l’Automobile, opened at Mulhouse in 1982.

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Phau, Ian, Marishka Sequeira e Steve Dix. "To buy or not to buy a “counterfeit” Ralph Lauren polo shirt". Asia-Pacific Journal of Business Administration 1, n.º 1 (17 de abril de 2009): 68–80. http://dx.doi.org/10.1108/17574320910942187.

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Gieve, Simon. "Selling shares in cool". DELTA: Documentação de Estudos em Lingüística Teórica e Aplicada 21, spe (2005): 149–77. http://dx.doi.org/10.1590/s0102-44502005000300010.

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In the context of globalisation of production of sports apparel and the plundering of semiotic cultural resources in the design of fashionable sportswear, this paper examines the language of the interpersonal elements of Company Annual Reports in the US sports/fashion industry, in particular the Letter to Shareholders in recent Annual Reports from Hilfiger, Nike, Polo Ralph Lauren and Reebok. In these Reports, financial reporting is increasingly being colonised by marketing discourse, and the flexible potential of the Annual Report genre is being exploited to represent companies to (potential) shareholders in a compound of the discourses of sports, business, and finance with those of globalisation, primacy, and Americanism. Globalisation for these companies is effectively presented as the outward expansion of American values into the world market.

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Beltrá, Marián Navarro, Irene Garcia Medina e Pedro Pereira Correia. "The Dialogical Potential of Facebook: The Case of Fashion Brands". International Journal of Interactive Mobile Technologies (iJIM) 14, n.º 04 (12 de março de 2020): 30. http://dx.doi.org/10.3991/ijim.v14i04.10892.

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The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the objectives indicated above, a content analysis has been carried out (quantitative methodology) of 326 publications made through Facebook by H&M, Zara and Ralph Lauren between January 1st and June 30th of 2017. The main results of this work show that, although Facebook has a wide dialogical potential, fashion brands do not use it to a great extent. Although we consider appropriate to have analyzed only the social network Facebook given its importance, this situation could be considered as the main limitation of the present study, since the fashion brands could, or not, be taking advantage of the dialogical potential of other social networks, such as Twitter or Instagram. It could be considered that this research stands out for studying a series of variables that allows organizations to know if they are using the dialogical potential offered by digital communication.

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Epstein, Heidi. "Post-War Trauma and Postmodern Love". biblical interpretation 22, n.º 3 (18 de maio de 2014): 253–91. http://dx.doi.org/10.1163/15685152-00223p02.

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What biblical critical insights might re-reading the Song of Songs through its contemporary musical afterlives produce? I propose that certain offbeat musical settings of the Song participate in the discursive composition of specifically postmodern versions of love (e.g. those of Berlant, Belsey, Illouz), and thereby disrupt the transmission of normalizing socio-romantic energies within what Lauren Berlant calls “the intimate public sphere.” In this intertextual case study, Ralph Vaughan Williams’ 1925Flos campi– a work usually praised for its harmonious reconciliation of sensual and spiritual musical moods and idioms – becomes a dystopic allegory of postmodern love. Gestating during WWI as Vaughan Williams served in France and Greece, then composed during a post-war decade of collective disenchantment with the Great War’s socio-political balance sheet,Flos campiconstitutes an ambivalent response to both the composer’s individual as well as a more collective experience of national post-war trauma. With help from Roland Boer’s Lacanian reading of the Song (2000), I locate this ambivalence in the composer’s enigmatic treatment of musical pastoralisms and modal-tonal harmonies as well as his expressive deployment of formal, motivic, and thematic repetition. The dissonant erotic semiotics that these techniques produce inFlos campican be enlisted today to challenge religio-rhetorical co-optations of the Song to bolster heteronormative institutions of love, sexuality, marriage and family by way of the Song’s supposedly timeless message that “Love Conquers All.” Correlatively, readingFlos campias a product of post-war trauma and an allegory of postmodern love invites biblical critics to hear the text’s pastoralisms with fresh “ears.”

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Zhan, Lingjing, Piyush Sharma e Ricky Y. K. Chan. "Using spotlight effect to curb counterfeit consumption – an experimental investigation". Marketing Intelligence & Planning 33, n.º 4 (1 de junho de 2015): 556–74. http://dx.doi.org/10.1108/mip-04-2014-0076.

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Purpose – The purpose of this paper is to investigate how counterfeit users estimate the probability of being detected and how this probability affects their counterfeit consumption behaviour. Specifically, it addresses three questions: do perceived social consequences influence counterfeit users’ probability estimate of being detected? What is the psychological mechanism underlying the estimation of this probability? And how does this probability estimate affect counterfeit purchase and usage intentions? Design/methodology/approach – The authors used three scenario-based experimental studies with university students in Hong Kong, a place where counterfeit products are widely available. First study used a factitious brand of jeans as the stimulus and the other two studies used a Ralph Lauren polo shirt. In each study, the authors measured participants’ responses towards counterfeit purchase and the probability of being detected after they read the relevant brand information and had a close-up view of the attributes in the genuine and counterfeit versions. Findings – The authors found that counterfeit users are susceptible to a pessimism bias such that they estimate a higher probability of being detected when they judge the outcome of being detected as more severe and this bias is driven by the spotlight effect in that counterfeit users judging the outcome as more severe tend to perceive that others pay more attention to their counterfeit usage. Moreover, this pessimism bias is mitigated when the target user is another person instead of oneself, thus suggesting the egocentric nature of the bias. Research limitations/implications – The authors used undergraduate students and scenario-based experimental approach in all the studies that may limit the generalisability of the findings. Practical implications – The results suggest that brand managers should emphasise the importance of negative social consequences and highlight the role of outcome severity and egocentric bias in their advertising and communication programmes in order to curb counterfeit consumption. Originality/value – The research contributes to the growing literature on counterfeit consumption by studying the process underlying estimation of the probability of being detected by others, an important but often neglected factor that influences counterfeit purchase decision. The authors also highlight the role of outcome severity and egocentric bias in this process.

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Teses / dissertações sobre o assunto "Ralph Lauren"

Bonaldi, Marita Ramos. "Implications of cultural factors on the internationalization of a luxury brand: the case of Ralph Lauren". Master's thesis, Universidade de Aveiro, 2014. http://hdl.handle.net/10773/13900.

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Mestrado em Línguas e Relações Empresariais
Investigating international marketing strategy involves looking at the decisions firms take in response to the growth in trade, together with and at the same time as having many new products and services available for a specific market. In turn, strategies towards internationalization are only possible because of an increase in foreign investment, the mobility of populations and competing at an international level. Companies are often motivated to expand internationally as they seek to overcome competition in the home market and exploit competitive advantages in foreign markets. Following three very successful decades in its domestic market, the USA, the expansion of the Ralph Lauren (RL) Corporation in Europe proved to be equally successful. In attempting to paint an accurate picture of the birth, development and current status of RL as a global brand, the firm’s corporate strategies in Europe are examined in light of the cultural implications of expanding an American brand in European markets. This work makes a detailed analysis of Ralph Lauren’s European international marketing strategies based on Bradley’s (2005) process model of international marketing together with the most recent research in international marketing particularly with reference to international luxury.
A estratégia de marketing internacional requer a observação de decisões tomadas por empresas em resposta ao crescimento das trocas comerciais, como consequência de uma maior disponibilização de novos produtos e serviços num determinado mercado. Por sua vez, a investigação de estratégias de internacionalização tornam-se possíveis simplesmente devido a um aumento de investimento direto no estrangeiro e da mobilidade das populações assim como da competição a nível internacional. As empresas são frequentemente motivadas à expansão internacional à medida que procuram superar a concorrência no mercado doméstico e explorar vantagens competitivas em mercados externos. Após três décadas de grande sucesso no seu mercado doméstico, nos EUA, a expansão da Corporação Ralph Lauren (RL) na Europa provou ser igualmente bem sucedida. Numa tentativa de definir uma imagem fiel do nascimento, desenvolvimento e estado atual da RL, as estratégias corporativas da empresa na Europa serão analisadas na perspetiva das repercussões culturais da expansão de uma marca Americana em mercados Europeus. Este trabalho procede a uma análise detalhada das estratégias de marketing internacional da Ralph Lauren na Europa, com base no modelo de processos de marketing internacional de Bradley (2005), juntamente com investigações mais recentes referentes a marketing internacional com um foco em luxo internacional.

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LaCaze, Tray. "The Changing Face of Ralph Lauren's Advertising: A New Lifestyle Image and Increased Nudity". Thesis, University of North Texas, 2001. https://digital.library.unt.edu/ark:/67531/metadc2887/.

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Advertising, which is an important sales tool for brands to the masses, may produce lasting impressions of a company and its products. These impressions rely on a consistent message over time to maintain a brand's image. This study examines how Ralph Lauren's advertising images have changed from a country club lifestyle image to urban/hip. In addition, the study examines the increased use of nudity and sexual imagery in Lauren's advertising. The findings were obtained by content analyzing all Ralph Lauren advertisements appearing in Gentlemen's Quarterly magazine from 1980 to 2000 (N=283). The study finds that Ralph Lauren lifestyle images have become more urban/hip, and that Lauren's advertising is utilizing more nudity, sexual interaction, and homoerotic imagery. By examining Ralph Lauren's shifting brand image via its advertising, this study contributes to a greater understanding of the connection between advertising and a company's brand image.

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Hancock, Joseph Henry II. "“These Aren’t the Same Pants Your Grandfather Wore!” The evolution of branding cargo pants in 21st century mass fashion". The Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc_num=osu1174323221.

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Hancock, Joseph Henry. ""These aren't the same pants your grandfather wore!" the evolution of branding cargo pants in 21st century mass fashion /". Columbus, Ohio : Ohio State University, 2007. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1174323221.

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Antunes, Sara Micaela Freitas. "Análise às características de qualidade do website da marca de luxo Ralph Lauren". Master's thesis, 2016. http://hdl.handle.net/10400.26/17046.

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O presente estudo pretende analisar as perceções dos utilizadores quanto às características de qualidade do website da marca de luxo Ralph Lauren, bem como as relações entre as dimensões e constructos do modelo de investigação WebQual. A investigação baseia-se no modelo WebQual US, desenvolvido pela investigadora Eleanor T. Loiacono, pois este é o modelo que apresenta maior consistência e menores obstáculos à sua aplicação. Para tal, aplicou-se um questionário a uma amostra por conveniência de 98 utilizadores do site. As nossas conclusões indicam que os constructos: Facilidade de Uso, Utilidade, Entretenimento e Relação Complementar, e as dimensões: Fácil de Entender, Adequação da Informação, Confiança, Apelo Visual, Apelo Emocional, Consistência de Imagem e Vantagem Relativa, são preditores significativos da intenção de revisitar o website da Ralph Lauren. Pelo contrário, as dimensões: Operações Intuitivas, Interação, Tempo de Resposta, Inovação e Interação, não se revelaram preditores significativos da intenção de revisita. No que diz respeito às perceções dos utilizadores quanto ao grau de satisfação na utilização do website, foram obtidos resultados positivos, acima do ponto médio (4.91). Todavia, consideramos que se podiam melhorar os níveis de satisfação no constructo Entretenimento, bem como nas dimensões Inovação e Apelo Emocional.
This study aims to analyze the perceptions of the users of luxury brand of website Ralph Lauren as far as quality features are concerned, as well as the relationships between the dimensions and the WebQual research model constructs. The research is based on the WebQual US model, developed by researcher Eleanor T. Loiacono, as this is the model that has greater consistency and lower obstacles to its application. To this end, it was applied a questionnaire to a convenience sample of 98 users of the site. Our findings indicate that the constructs: Ease of Use, Utility, Entertainment and Complementary Relationship, and dimensions: Easy to Understand, Adequacy of Information, Trust, Visual Appeal, Emotional Appeal, Consistency Imaging and Relative Advantage, are significant predictors of the intention to revisit the website of Ralph Lauren. On the contrary, the dimensions: Intuitive operations, Interaction, Response Time, Innovation and Interaction, have not proved significant predictors of the intention to revisit. With regard to perceptions of users regarding the degree of satisfaction on the website usage, positive results were obtained, above the midpoint (4.91). However, we consider that the satisfaction levels of construct Entertainment could be improved, as well as in innovation and Emotional Appeal dimensions.

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Tsai, Cheng-Chih, e 蔡承志. "A Comparative Study of Luxury Fashion Brands between Louis Vuitton and Ralph Lauren". Thesis, 2014. http://ndltd.ncl.edu.tw/handle/05483726547122413722.

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碩士
國立雲林科技大學
應用外語系
102
Luxury brand advertisement and marketing were fairly easy in the past. Commerce was domestic, competition was moderate and consumers were loyal and uncritical. This situation has changed. Today luxury brands face a highly competitive and globalized market. Critical consumers have sky-high demands for pleasure and creativity that, besides, are difficult to satisfy due to a general increase in wealth that has made luxury more available for all. Luxury bags and accessories are appeared everywhere in the street and the luxury brands expand the stores more than ever. The above has obviously created challenges for luxury fashion brands that struggle to create the alliance. Today, consumers are global and recreation is a part of their lives. They are looking for luxury brands with well-known heritages that continue established traditions. This thesis will compare two luxury fashion brands to see how they have responded to global competition and how they have sustained their successful luxury brand identities as well as how they can continue to sustain them in the future with print advertising and public relations events, specifically fashion shows. The results showed that successful luxury fashion brands Louis Vuitton and Ralph Lauren are playing two role models in fashion industry

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Livros sobre o assunto "Ralph Lauren"

Canadian Geotechnical Conference. (41st 1988 Kitchener, Ont.). ralph lauren sverige: Ralph lauren sverige. [Canada: s.n., 1988.

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Nova Scotia Advisory Council on the Status of Women. polo ralph lauren: Polo ralph lauren. Halifax: Nova Scotia Advisory Council on the Status of Women, 1999.

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Mattern, Joanne. Ralph Lauren. New York, NY: Chelsea House, 2011.

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United States Commission on Civil Rights. Wisconsin Advisory Committee. ï»¿polo ralph lauren: Ï»¿polo ralph lauren. Chicago, IL (55 West Monroe Street, Chicago, 60603): U.S. Commission on Civil Rights, Midwestern Regional Office, 2001.

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Weatherly, Myra. Business leaders: Ralph Lauren. Greensboro, N.C: Morgan Reynolds Pub., 2008.

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Ralph Lauren: Master of fashion. Ada, Okla: Garrett Educational Corp., 1992.

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Trachtenberg, Jeffrey A. Ralph Lauren: The man behind the mystique. Boston: Little, Brown, 1988.

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Lewry, Osmund. The Liber sex principiorum, a supposedly Porretanean work: A study in ascription. [Napoli]: Bibliopolis, 1985.

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Lauren, Ralph. Ralph Lauren. Rizzoli, 2011.

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Ralph Lauren. Rizzoli, 2007.

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Capítulos de livros sobre o assunto "Ralph Lauren"

"Ralph Lauren". In Fashion Photography Archive. Bloomsbury, 2015. http://dx.doi.org/10.5040/9781474260428-fpa258.

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"Ralph Lauren, 1994". In Fashion Photography Archive. Bloomsbury, 2015. http://dx.doi.org/10.5040/9781474260428-fpa128.

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"Ralph Lauren, Spring/Summer 2000". In Fashion Photography Archive. Bloomsbury, 2015. http://dx.doi.org/10.5040/9781474260428-fpa486.

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"Polo Shirt, Ralph Lauren, Spring/Summer 1999". In Fashion Photography Archive. Bloomsbury, 2015. http://dx.doi.org/10.5040/9781474260428-fpa186.

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"On the Move at Niketown and Ralph Lauren". In Performing Consumers, 23–52. Routledge, 2006. http://dx.doi.org/10.4324/9780203449042-8.

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"Ralph Lauren: Big Data in the Fashion Industry". In Big Data in Practice, 195–98. Chichester, UK: John Wiley & Sons, Ltd, 2016. http://dx.doi.org/10.1002/9781119278825.ch30.

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Zukin, Sharon. "b. altman, ralph lauren, and the death of the leisure class". In Point of Purchase, 113–44. Routledge, 2018. http://dx.doi.org/10.4324/9781315656533-6.

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Figlerowicz, Marta. "Basement". In Spaces of Feeling. Cornell University Press, 2017. http://dx.doi.org/10.7591/cornell/9781501714221.003.0005.

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This chapter examines Ralph Ellison’s Invisible Man. Ellison’s novel takes its political edge from turning the tables on experiences of interpersonal affective disempowerment of the kind that Baldwin’s and Proust’s characters intensely fear. Its narrator begins by trying, much like the protagonists of Woolf’s and Fitzgerald’s fiction, to look to the people and objects around him for confirmations and clarifications of how he feels, and how historically and socially important his feelings are. Yet he eventually realizes that the social structures he opposes are disrupted much more effectively by destabilizing other people’s affective awareness, and showing them how much this awareness depends on his cooperation. The basement offers this narrator a model of such an absorptive but not readily responsive attitude toward others, whose critical importance the chapter highlights by engaging with the work of Lauren Berlant.

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