Teses / dissertações sobre o tema "Visitor’s performance"
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Veja os 17 melhores trabalhos (teses / dissertações) para estudos sobre o assunto "Visitor’s performance".
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Costa, Júlio Caetano. "VJEDU : vídeo jockey educativo em software interativo para o visitante de uma exposição de arte." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2011. http://hdl.handle.net/10183/39668.
Texto completo da fonteThis thesis is formed from an interest in the field of art and technology. Art, regardless of its support is a form of self expression and experimentation of human creation, exploring the limits of meaning and reframing of life, of its production and constant way to invent attributes, contaminated intelligence. Inspired by the culture of VJ – Video Jockey –, live editing of images and music, VJEdu (Educational Video Jockey) is a research project on digital media that supports various languages and their use to expand the experience of the public who visit an art exhibition. Although its original design was more focused on formal education, there was an extension of this approach for possible use in cultural institutions, with varying types of audiences. The research was developed from the need to create a specific technology for art galleries and museums, including the adaptation of software. This technology was created especially for new features to interact with a database consisting not only of video and sound, but also of image media and text. The media must be produced from each art exhibition, developing a customized documentation on art works, artists and it’s contexts. The public interacts with digital platform devices for audio-visual presentation, exploring the database and building a route with contexts relating to the exhibition, enhancing the experience of their visitation. The VJEdu project has theoretical concepts derived the intermedia, especially the concepts of post-production of Nicolas Bourriaud, and post-history of Flusser. The project was tested in three galleries: the Fortress to Solitude in New York, Skol Centre in Montreal and La Photo in Porto Alegre. At each place a custom database was built and data was collected about the performances of the visitors. The results point to a promising of use of this software in art galeries, museums, in cultural and educational institutions, and in educational projects within shows as Art Biennales. The project was supported by funding agencies CAPES and CNPq in Brazil, and the University of Montreal in Canada.
Chu, Yuk-wan Katherine. "Visitor centres in the country parks of Hong Kong a preliminary analysis of their functions and performance /." Click to view the E-thesis via HKUTO, 1987. http://sunzi.lib.hku.hk/hkuto/record/B42128298.
Texto completo da fonteChu, Yuk-wan Katherine, and 朱郁雲. "Visitor centres in the country parks of Hong Kong: a preliminary analysis of their functions and performance." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 1987. http://hub.hku.hk/bib/B42128298.
Texto completo da fonteHarvey, William Robert. "Authenticity and Experience among Visitors at a Historic Village." Thesis, Virginia Tech, 1998. http://hdl.handle.net/10919/9739.
Texto completo da fonteMaster of Science
Yavuz, Nurdan F. "A market segmentation study of visitors to North Cyprus through importance-performance analysis of destination attributes." Thesis, Virginia Tech, 1994. http://hdl.handle.net/10919/45052.
Texto completo da fonteMaster of Science
East, Duncan. "Environmental performance of a conservation attraction : the potential impact of visitor learning and behaviour change." Thesis, University of Southampton, 2017. https://eprints.soton.ac.uk/420754/.
Texto completo da fonteChristidou, D. "Does 'pointing at' in museum exhibitions make a point? : a study of visitors' performances in three museums for the use of reference as a means of initiating and prompting meaning-making." Thesis, University College London (University of London), 2012. http://discovery.ucl.ac.uk/1370989/.
Texto completo da fonteKelly, Carlota Alvim Xavier. "Impact of email marketing campaigns on e-commerce : a case study in the fashion industry." Master's thesis, reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10400.14/26197.
Texto completo da fonteApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
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OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Kelly, Carlota Alvim Xavier. "Impact of email marketing campaigns on e-commerce : a case study in the fashion industry." reponame:Repositório Institucional do FGV, 2018. http://hdl.handle.net/10438/24620.
Texto completo da fonteApproved for entry into archive by Janete de Oliveira Feitosa (janete.feitosa@fgv.br) on 2018-08-21T12:51:00Z (GMT) No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5)
Made available in DSpace on 2018-08-27T17:46:14Z (GMT). No. of bitstreams: 1 FGV_EBAPE_Carlota_Kelly_final_version_dissertation_2018_.pdf: 4716025 bytes, checksum: 1169e49f54e77901ef15e05eea835461 (MD5) Previous issue date: 2018-06-22
OBJETIVO: Esta tese propõe – se a avaliar a influência de dois tipos de campanhas de e-mail nas vendas online, no contexto de um retalhista na área de moda. A plataforma online do retalhista engloba três conceitos diferentes: LA Woman, LA Kids e LA Loft. Deste modo, o estudo ambiciona entender recorrendo às ferramentas disponíveis, a resposta dos diferentes tipos de campanhas de email ao tráfico gerado e transações no website da marca. METODOLOGIA: Relativamente à abordagem de pesquisa, um estudo de caso foi o método selecionado com ajuda dos dados obtidos das duas plataformas: base de dados interno de email marketing e Google Analytics. Consequentemente, práticas de pesquisa descritiva e explicativa foram conduzidas de modo abordar as perguntas propostas no âmbito desta dissertação. RESULTADOS: As principais conclusões demonstram que campanhas de email de natureza informativa são mais bem-sucedidas atendendo as vendas, enquanto que as campanhas de email com reduções de preço associadas geram um maior número de tráfico no website. Esta primeira descoberta foi reconfirmada, visto que os utilizadores que regressam ao site veem sobretudo através de campanhas de email de origem informativa, que geram maior número de receitas e transações LIMITAÇÕES: A dissertação apresenta algumas limitações associadas à natureza da sua abordagem de pesquisa, bem como aos dados fornecidos pela marca. Desde modo, seria interessante para estudos futuros considerar – se a avaliação os resultados obtidos no ponto de vista de outras empresas do sector da moda, de forma a obter um cenário mais completo. APLICABILIDADE DO TRABALHO: Atendendo aos resultados desta dissertação, a empresa da área da moda, Lanidor, poderá adaptar a sua estratégia digital, de modo a estabelecer e obter uma maior aprovação da sua lista de subscritores. Adicionalmente, este estudo concede a oportunidade de adaptar o tipo de campanhas de email usadas, bem como, o seu conteúdo consoante os seus objetivos e a sua estratégia digital.
PURPOSE: The purpose of this study is to evaluate the impact of two type of email campaigns on e-commerce revenues, in the context of a fashion retailer. This retailer´s e-commerce platform englobes three concepts: LA Woman, LA Kids and LA Loft. Given these circumstances, the study aims to understand under the guidance of the disposable metrics, the response from the different email campaigns to traffic driven and sales conversion on the website. DESIGN/METHODOLOGY: A case study research approach was employed with the support of data obtained from two platforms: in-house email marketing database and Google Analytics. Furthermore, some descriptive and explanatory research was conducted to address the proposed research questions. FINDINGS: The key findings display that informative email campaigns are well succeeded concerning sales conversion, while price reduction email campaigns generate a higher amount of traffic into the website. Moreover, this was reconfirmed as returning visitors to the site come mainly through informative email campaigns generated higher revenues and transactions. RESEARCH LIMITATIONS: The study presented any limitations associated with the nature of the research approach and the organisation of the data provided by the company. Future research can evaluate the results from other companies’ scope and have a more complete overview. PRATICAL IMPLICATIONS: From these results, the fashion brand used to conduct this analysis, Lanidor, can adapt its digital strategy to better address and engage their mailing list. Besides it can adapt the type of email campaigns and content to the different aims beyond their digital marketing strategy.
Gardi, Andrea. "Visitor Satisfaction at a Local Festival: An Importance-Performance Analysis of Oktoberfest." Thesis, 2014. http://hdl.handle.net/10012/8304.
Texto completo da fonteChiu, Meng-Lan, and 邱孟蘭. "Using Cloud Marketing Data System to Improve Satisfaction Performance of Visitor Rate." Thesis, 2018. http://ndltd.ncl.edu.tw/handle/yngj65.
Texto completo da fonte國立臺北教育大學
資訊科學系碩士班
106
Based on the theory of social exchange, this study uses the Technology Acceptance Model (TAM) to explore the effect of small and medium-sized stores on the satisfaction of the "Cloud Marketing Data System" to increase the passengers' visit rate, and to provide small and medi-um-sized stores. The basis for sustainable development and future recommendations for im-proving cloud marketing data systems. The research method adopts a questionnaire survey, using small and medium-sized stores using cloud marketing data systems as the scope. After the survey, the statistical analysis is conducted. The results of the research show that the ease of use, trust, usefulness, and satisfac-tion are positively correlated with sustainability. Improvements can be made to effectively re-duce labor costs, and professional analysts can be used as consultants to obtain the willingness of small and medium-sized stores to use the system continuously.
Nankervis, Antony Richard Ward. "The role of organisational fit in determining performance a case study analysis of heritage visitor attractions /." 2009. http://eprints.vu.edu.au/15213/1/SA-Nankervis.pdf.
Texto completo da fonteJENG, A.-FEEN, and 鄭阿粉. "The Impact of the Visitor Arrivals to Taiwan on Corporate Performance: Evidence from Tourist Hotel Industry in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/vg7jw5.
Texto completo da fonte大葉大學
管理學院碩士在職專班
107
This research adopts the numbers of visitor arrivals and tourist arrivals issued by the Directorate General of Budget, Accounting and Statistics of Executive Yuan, Taiwan, and the stock prices and rates of return of Holiday Garden Hotel, AMBASSADOR Hotel, LEOFOO HOTEL, First Hotel, and Regent Hotel from PCHOME website from January 2008 to December 2018. With vector autoregression model, we find that the optimal lag length is three periods. The numbers of visitor arrivals and tourist arrivals positively lead the rate of return on LEOFOO HOTEL’s stock by 2-3 months whereas LEOFOO HOTEL’s rate of return has no significant effect on visitor arrivals and tourist arrivals in Taiwan. Thus, the growing numbers of visitors and tourists would be beneficial to LEOFOO HOTEL’s rate of return in the next 2-3 months.
MANDALIA, SISKA, and SISKA MANDALIA 沙筱萍. "Using Importance-Performance Analysis (IPA)and Decision Making Trial and Laboratory (DEMATEL)in Measurement of Muslim Visitors Satisfaction with Hotels Facilities in Taiwan." Thesis, 2019. http://ndltd.ncl.edu.tw/handle/2t377z.
Texto completo da fonte中華大學
旅遊與休閒學系
107
Many countries in the world are considering tourism as an important sector in their economy. A rapid growth of Muslim population, in consequence increasing the number of Muslim travelers with their high contribution to global tourism revenue, has made Muslims becoming a potential group of customers to the tourism market. Achieving tourist satisfaction could be very challenging for Non-Islamic Countries, especially Taiwan. On behalf to attract the Muslim travelers, Taiwan is eager to offer the Muslim friendly environment since Muslim traveler has some basic and specific needs that should comply with their belief and this phenomenon called Muslim travel or Halal tourism. Two research methodologies with the same attributes were conducted in this study. Importance Performance Analysis to investigate which hotel attributes satisfy Muslim visitors and to identify their expectations and satisfaction with these attributes, and the second survey developed for applying Decision Making Trial and Evaluation Laboratory (DEMATEL) was issued to the experts from hotel management and academics side by evaluating the importance of the attributes and constructing the causal relations among the attributes. The results reported will enable hotels to better manage their facilities for Muslim visitors to ensure the sustainability of business performance.
Huang, Ling yi, and 黃齡誼. "Using the Technique of Importance-Performance Analysis to investigate revisit intentions of visitors towards theme parks-In the case of Bada elf paradise." Thesis, 2010. http://ndltd.ncl.edu.tw/handle/04655001262759651075.
Texto completo da fonte高苑科技大學
經營管理研究所
98
Abstract Along with the rapid change of theme park facilities, numerous enterprisers have gradually begun to emphasize on market and management effort to overcome the problem of low visit on weekdays. Although facilities of every domestic them park are similar, Bada elf paradise effectively applies elf images as themes and provides visitors diversified experiences of five senses which successfully create a characteristic different from competitors and further increase customer satisfaction. In addition, knowing the geographic information and characteristics of various guests aids to understand the actual perception of visitors which further enhance their revisit intentions. Therefore, this research chooses Bada elf paradise as an example for investigations on customer satisfaction and their revisit intentions. In the case of Bada elf paradise, this research utilizes Important-Performance Analysis (IPA) to investigate revisit intentions of visitors towards theme parks. Moreover, items required improvements and factors that influence customer revisit intentions are analyzed. For data collection, questionnaire survey is conducted through convenient sampling from visitors to Bada elf paradise and a total of 388 valid questionnaires are retrieved. Applying descriptive analysis, data collected in this research is analyzed through frequency distribution, percent distribution, means, and standard deviations to present distributions of geographic information, visitor characteristics, expectation, satisfaction, and revisit intention. In addition, IPA is utilized to analyze results of expectation and actual perceived satisfaction to evaluate customer preferences towards Bada elf paradise. In other words, attribute performances are assessed to investigate the operating performance of management. Furthermore, the influence of customer satisfaction factor towards revisit intention is testified through Structure Equation Models (SEM). According to the result, the theoretical model of this research has achieved an acceptable model fit, indicating the research model is supported. From the research findings, the major reasons of customer revisit are for mood relaxation and preference of children. On the contrary, the unwillingness to revisit is mainly owing to a lack of time. In addition to the statement with a high mean which is “After visiting Bada elf paradise, I would like to come again”, the second highest statement “I would like to revisit Bada elf paradise for diversified presentations” and the third “I would recommend my relatives to visit Bada elf paradise the next time to experience elf divination” are rated closely to “agree”. As a result, most visitors recognize Bada elf paradise positively. Applying IPA on customer expectations and actual perceptions analysis, two items required improvements are “signs for directions are clear” and “arrangements of guided tours are perfect”. Satisfactions on theme presentation and facilities of Bada elf paradise have significant relationships with revisit intentions. Since relationships among aspects are proved, this particular research is supported. Consequently, the satisfaction on theme presentation requires emphasis for the increase of customer revisit intentions. Keywords:Bada elf paradise, satisfaction, service quality, revisit intention
Hsu, Li-Yu, and 許力友. "Using the Technique of Importance -Performance Analysis to Evaluate Service Quality and Visitor''s Satisfaction of Tamshui Fisherman''s Wharf." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/11327954867080119948.
Texto completo da fonte銘傳大學
觀光事業學系碩士在職專班
101
Most Taiwanese have dirty, old, stench stereotypes of fishing port in the past. After projecting on Multifunctional Development of Fishing Port, many fishing ports become tourism and recreational resorts. The tourism and recreational infrastructure project invested in by the government or fisherman''s Association were very productive at early stage; however, the following manager defects achieve little of fishing port transformation. The seemingly inept managements result in a limit to fishing port transformation. Therefore, to find out how to utilize the limited resources and provide the excellent customer service to be worth revisiting is critical to the management of tourism fishing ports. In this study, methods a questionnaire survey on satisfaction index and service quality was conducted among tourists to Tamshui Fisherman’s Wharf by factor analysis, correlation analysis and IPA analysis to evaluate service quality and visitor''s satisfaction of Tamshui Fisherman''s Wharf. The aim is to make concrete proposals to the management of Tamshui Fisherman’s Wharf in order to improve service quality and provide multiple choices for tourists. Research has found the target customers of Tamshui Fisherman Wharf are young people. Although the overall satisfactory level of most tourists is high, planning and maintaining software and hardware facilities for tourists are still insufficient. For comprehensively improving service quality of Tamshui Fisherman’s Wharf, it is found that we should not only focus on young people but also other customers, enhancing planning and making strategy to contribute overall development. Object to analysis the 6 service item lists in the second quadrant of IPA. This effort intends to improve tourist satisfactory and making suggestions for the management unit of the Tamshui Fisherman’s Wharf, outsourcing vendors. In this study, it is recommended study on the comparison between foreign and domestic tourism fishing ports, and further study for the strategy of the management of Tamshui Fisherman’s Wharf, motivation, attitude, experience and other psychological factors of the tourists to meet the need of the tourists.
Manners, Bianca. "Critical assessment of live music performances in creating a memorable experience :|ba demand and supply perspective / Bianca Manners." Thesis, 2013. http://hdl.handle.net/10394/11834.
Texto completo da fontePhD (Tourism Management), North-West University, Potchefstroom Campus, 2014